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National council of state tourism directors (ncstd).

NCSTD Meeting ESTO 2019

The National Council of State Tourism Directors (NCSTD) leverages the collective strength of state tourism offices to provide leadership and a forum for information sharing on issues impacting tourism. Representing all 50 states, the five U.S. territories and the District of Columbia, NCSTD serves its members by:

  • Providing a voice on critical public policy issues.
  • Offering learning opportunities to increase the effectiveness of state tourism offices.
  • Driving internal and external communication.
  • Shaping and supporting coordinated domestic and international marketing efforts.
  • Offering state tourism directors a forum for sharpening leadership skills.

NCSTD Highlights

Duane Parrish State Tourism Director of the Year 2019

In addition to their usual U.S. Travel membership benefits, NCSTD provides programs and services specifically for the state tourism directors and their office personnel. These programs and services are designed to enhance professional development, address common state tourism issues, provide resources and other tools to help state tourism offices perform mission critical activities.

EDUCATE and NETWORK:

  • The NCSTD Leadership Forum, held in the fall, provides programming and training specifically for state tourism directors.
  • Meet several times a year to enhance professional development, address common issues and provide resources to help state tourism offices perform mission-critical activities.
  • Advancing tourism and travel issues relevant to state tourism offices.
  • NCSTD members are represented on U.S. Travel's Board of Directors.
  • Leveraging the collective strength of the industry to influence policy on travel-related issues at Destination Capitol Hill, the U.S. travel industry’s premier legislative fly-in.
  • Utilizing tools like the Travel Economic Impact Calculator to show the direct impact of a change in traveler spending on a state's economy.
  • Gaining access to authoritative industry research on the latest travel trends and forecasts that affect marketing decisions.
  • Participating in the annual Mercury Awards, which showcase creative accomplishments in tourism marketing and promotion.
  • Nominating a colleague for the NCSTD State Tourism Director of the Year Award which recognizes excellence in marketing, promotion and individual leadership within the nominee's state.

media NCSTD-logo.png

KEY RESOURCE LINKS

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Vice President, Destination Engagement

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Today’s front page, Wednesday, March 26, 2024

screenshot 2024 03 26 at 7.38.14 am

Tourism Promotions Board gets ₧1.17B to market PHL

  • Ma. Stella F. Arnaldo
  • September 5, 2022
  • 3 minute read

THE Tourism Promotions Board (TPB) has been allocated some P1.17 billion in funds from the national government for 2023. The TPB is the marketing arm of the Department of Tourism (DOT).

The amount is in the form of automatic appropriations sourced from the national government’s (NG) share from the Philippine Amusement and Gaming Corp. (at least 25 percent) and from the NG share from international airports and seaports (at least 25 percent), and collectively gathered as a Tourism Promotions Fund. The appropriation falls under the Department of Budget and Management’s Special Account in the General Fund (SAGF), basically a trust fund deposited in the National Treasury representing shares of from select government firms.

Under the proposed National Expenditure Program for 2023, the TPB is targetting to attract 7 million tourist arrivals, the same as in 2021 and 2022. In 2021, however, there were only 39,323 tourist arrivals largely due to the continued pandemic travel restrictions imposed in the country and by other nations.

The TPB its also targetting tourist receipts at P933 million in 2023, down by 29 percent from its target of some P1.32 billion this year.

Different KPIs

Lawyer Charles Aames Bautista, officer-in-charge of the TPB, told the BusinessMirror, however, “The targets [in the DBM budget documents] are the DOT’s. We have different key performance indicators in the TPB, which are marketing related — our reach, business-to-business events organized locally and abroad, website visits,  social media following, etc.”

He explained, “The exact value is still to be determined upon approval of a strategic marketing plan.”

So far, among TPB’s major plans and programs for next year include the staging of a signature show like the Philippine Travel Exchange, MICE Convention, and regional travel fairs; and institutional campaigns like the Philippine Motorcycle Tourism  and Philippine Faith and Heritage Program.

It will also hold a members’ chat and set up a Business-to-Business Platform for its members; as well as expand its Travel App (3.0).  The DOT said last week it would be creating an app to enable travelers to have an easier time making bookings for their visits to the country or its other destinations.   (See, “DOT ‘super app’ to link travelers, food hubs,” in the BusinessMirror , September 2, 2022)

Fund utilization rate for 1H 2022

It will also be attending the following international events: the World Travel Market in London; Internationale Tourismus-Börse (ITB) fairs; Asean Tourism Forum, the Arabian Travel Mart, Dive Equipment and Marketing Association Show, Pacific Asia Travel Association Travel Mart, Tourism Expo Japan; and World Expo in Buenos Aires.

Its domestic events include the Philippine TravelMart and Travel Tour Expo.

Meanwhile, as of June 30, the TPB has spent 15.4 percent or P272 million of its P1.78 billion corporate operating budget for 2022. “Most events especially international shows that we participate in, happen in the second half as it coincides with the summer and fall seasons in the countries where the shows are,” Bautista said. The first half budget utilization rate was higher than the 13.93 percent utilization rate in 2021.

For the full year 2022, the TPB utilized 81 percent of its P1.76-billion corporate operating budget. The unutilized amount is returned to the SAGF in the account of the TPB. Bautista said the unutilized funds can still be used for activities until the first quarter of the succeeding year.

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Please note you do not have access to teaching notes, the impact of tourism promotion in tourist destinations: a bibliometric study.

International Journal of Tourism Cities

ISSN : 2056-5607

Article publication date: 22 April 2022

Issue publication date: 9 December 2022

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

  • Tourism promotion
  • Bibliometric
  • Tourist destinations
  • Universities

Florido-Benítez, L. (2022), "The impact of tourism promotion in tourist destinations: a bibliometric study", International Journal of Tourism Cities , Vol. 8 No. 4, pp. 844-882. https://doi.org/10.1108/IJTC-09-2021-0191

Emerald Publishing Limited

Copyright © 2021, International Tourism Studies Association

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LuxuryTravelDiva

What Is the Role of Tourism Promotion Board?

By Anna Duncan

Tourism Promotion Board: Understanding Its Role and Significance

Every country has its own Tourism Promotion Board (TPB), which is responsible for promoting tourism in the country. The TPB plays a crucial role in attracting tourists, generating revenue, and showcasing the culture and traditions of the country.

What is a Tourism Promotion Board?

A Tourism Promotion Board or TPB is an organization that promotes tourism in a particular country. It aims to increase the number of tourists visiting the country by creating awareness about its culture, history, natural beauty, and other attractions. TPBs work closely with travel agencies, tour operators, hotels, and airlines to promote their country as a tourist destination.

The Role of a Tourism Promotion Board

The primary role of a TPB is to promote tourism in the country. It does so by:

  • Creating awareness: The TPB creates awareness about the tourist attractions in the country through various marketing campaigns such as print ads, TV commercials, social media posts, etc.
  • Developing tourist infrastructure: The TPB works with local authorities to develop tourist infrastructure such as roads, airports, hotels, etc., to make it easier for tourists to visit.
  • Organizing events: The TPB organizes events such as cultural festivals, sports tournaments, etc., to showcase the culture and traditions of the country.
  • Promoting eco-tourism: Many countries have unique ecological sites that can attract nature lovers. The TPB promotes eco-tourism by highlighting these sites.
  • Fostering collaboration: The TPB fosters collaboration between various stakeholders such as tour operators, hotels, airlines, and local authorities to promote tourism in the country.

Why is a Tourism Promotion Board important?

The TPB plays a crucial role in the growth of the tourism industry in a country. It helps generate revenue by attracting tourists, which in turn creates jobs and boosts the economy. Apart from that, it also helps showcase the culture and traditions of the country to the world.

Moreover, countries that rely heavily on tourism need to have an effective TPB to remain competitive in the global market. With more countries vying for tourist attention, an effective TPB can help differentiate one country from another and attract more tourists.

In conclusion

A Tourism Promotion Board plays an important role in promoting tourism in a country. By creating awareness about tourist attractions, developing infrastructure, organizing events, promoting eco-tourism, fostering collaboration between stakeholders, and showcasing culture and traditions of the country, a TPB helps generate revenue and boosts the economy. Every country needs to have an effective TPB to remain competitive in the global market.

3 Related Question Answers Found

What is a tourism promotion agency, what is the role of tourism organization, what is the function of nepal tourism board, backpacking - budget travel - business travel - cruise ship - vacation - tourism - resort - cruise - road trip - destination wedding - tourist destination - best places, london - madrid - paris - prague - dubai - barcelona - rome.

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International Climate & Tourism Partners

International Climate & Tourism Partners

Yemen Tourism Promotion Board (YTPB)

tourism promotion board directory

Yemen is Arabia’s Undiscovered gem. It is a country where you can find the world’s oldest skyscrapers, spectacular mountaintop villages, pristine coral reefs, and stunningly gorgeous trees unseen anywhere else on earth. You can journey through one of the world’s largest expanse of sand, or marvel at greenery so lush you’d wonder if you were in Arabia.

This is a country that breaths history through every pore, not only through its ancient ruins and monuments, but also through its traditions and culture which remain a part of everyday life.

Yet so little is known about the Real Yemen, that when visitors travel across the country, it is almost always a beautiful voyage of discovery.

From the breathtaking ancient skyscrapers of Shibam to the traditional Suqs of Sana’a and the unspoiled natural beauty of Socotra, you will learn a lot about what Yemen has to offer.

Yemen Tourism Promotion Board (YTPB): Yemen Tourism Promotion Board (YTPB) was established in 1999, as a result of a study conducted by the European commission focused on ways to develop tourism in Yemen. The study stated that Yemen was very rich in terms of nature and culture tourism. However, the country was not investing and promoting its tourism resources efficiently to attract tourists. The study concluded that it was very important to establish a board to promote tourism in Yemen. It recommended that the board should include all tourism-related agencies in both public and private sectors and adopt the function system of the private sector in order to evade the bureaucracy of the public sector.

YTPB Structure  

The main task of YTPB is marketing and promoting the Yemeni tourism product overseas, especially in the main foreign tourism markets for Yemen, by implementing the following:

Participating in regional and International Tourism Exhibitions: Participating in international tourism exhibitions is considered as one of the most important promotion method, since the exhibitions serve as platforms for foreign tourism companies gatherings. During the exhibitions, the local tour operator have the chance to meet their foreign counterparts and make deals while  the YTPB’s  duty is to promote the country and meet journalists from TVs, radios, newspapers..etc to work on coordination to produce programs and write articles  to put the country on the right prospective. The following are the exhibitions that YTPB participates in annually:

  • EMITT Exhibition in Istanbul  Turkey
  • BIT Exhibition in Milan Italy
  • ITB Exhibition in Berlin Germany
  •   MATTA in Kualalampour Malaysia
  • ATM Exhibition in Dubai UAE
  •   BITE Exhibition in Beijing    China
  •   JATA Exhibition in Tokyo Japan
  • Topresa Exhibition in Paris France
  • WTM Exhibition in London UK

Advertising in International Satellite TV Channels:   In order to introduce the Yemeni tourism product worldwide and reaching as much people as possible, YTPB chose some of the best Arab and foreign satellite TV channels to air tourism promotion spots about Yemen. The channels include CNN, BBC, Al-jazeera, Al-Arabia, Atlas, and some French, Italy, Spanish, and German TV channels.

Advertising in International Newspapers and Magazines: YTPB publishes tourism advertisements in some of the most popular foreign newspapers and magazines to invite people to visit Yemen and to make it one of their options. These newspapers and magazines are TTG, World Heritage, ABTA, Al – Mesafer Al – Arabi, Asfar, Islamic Tourism Magazine.

Monitoring Foreign Media: Through its Public Relations Companies, YTPB monitors foreign media to follow what is published about Yemen, particularly negative articles and replied to them.  For those who write positive articles about Yemen, YTPB express its appreciation by arranging fam trips for them to Yemen.

Advertizing in Local Media: YTPB publishes enlightening advertisements in local media in order to speared awareness about the importance of tourism as a vital economic source among people.

Contracting with Public Relations Firms: YTPB has signed contracts with Public Relations firms in France, Italy, Germany, UK (Ireland), Spain, Dubai, Saudi Arabia, and Japan. One of the PR company’s tasks is to negotiate with tour operators to include Yemen in their programs, monitor the media in their countries, arrange for activities and events, and coordinate for press and fam trips for tour operators and journalists to Yemen.  This is to put Yemen as a rich country that has a lot to offer.

Conducting European Promotion Campaign: In coordination with the PR firms, YTPB implements tourism promotion campaigns and holds press conference in France, Italy, Germany, and Britain.

Producing Promotion Materials: YTPB produces various promotion materials including brochures, CDs, maps, movies, documentaries, books, gifts… etc.  in different languages.

Supporting Tourism Festivals: YTPB supports local festivals that aim to encourage the inbound tourism and present different tourism products in Yemen to citizens and foreigners.

http://www.yementourism.com/

Benjamin Carey

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10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

How easyJet holidays managed the Covid-19 crisis with automated refunds

Get inspiration to grow.

Stay up to date with the latest marketing, sales and services 
tips and news from Voucherify.

Sylwester Karnuszewicz

10 Promotion Strategies for the Travel and Tourism Industry that Actually Work

Almost every industry is (still!) going through tough times since the pandemic outbreak back in 2020. Some of them, though, have been affected by coronavirus far more than the others – and the travel industry is definitely one of them. Canceled trips, canceled flights, confused guests and hosts alike, countless restrictions, and the overall uncertainty of what’s coming next – all this have brought the industry to the brink of collapse.

Thankfully, most travel and tourism businesses decided to fight against the odds, and work their way through the pandemic. As of summer 2022, there are signs of coming back to (normal) life. Nobody knows, though, what autumn will bring and convincing consumers to plan their trips is far more difficult now than it ever was. That’s why clever marketing and promotion strategies seem to be the keys for the industry to get back on its feet.

Marketing for the travel and tourism industries in 2022

The pandemic isn’t the only problem the travel and tourism industry has faced lately. The economy (for example in Europe) forces people to think twice before going on costly vacations abroad. The competition is stiff as ever, and there’s still a need to maintain a healthy balance between costs and earnings. There’s no point in pumping thousands of dollars into marketing strategies if they won’t bring enough ROI. That’s why it’s crucial to select the next promotion strategy for your business carefully.

Here are some notable travel marketing trends are worth mentioning:

  • TikTok marketing – this social video platform became a powerful marketing tool for those skilful enough to unlock its potential. Often referred to as a platform for children and youth (and dismissed for being such), TikTok hosts 1 billion active users. It’s a value that shouldn’t be ignored.
  • Social media marketing – the dominance of TikTok does not mean that other social media platforms are doomed in marketing. Instagram, Facebook, and even LinkedIn – all those media have their place and are still valid marketing platforms. The key is – as always – targeting the right audience.
  • Influencer marketing – staying in the social media area: engaging celebrities and influencers in your marketing activities is an idea worth thinking of. Of course, the influencer with a 250K Instagram profile won’t bring thousands of customers directly to your company, but the recognizability should definitely help.

What about some travel marketing trends for 2022?

  • Flexibility is a key – though low prices are still important, customers are eager to find offers that enable them to get a full refund or change bookings if necessary.
  • Long-term rentals – in times of remote work, more people want to try living in new places for a more extended period. So-called workations have become more popular than ever, and people expect special deals for long-term rentals.
  • Geofencing – looking for attractions near the place of living has become a thing during the pandemic. People are forced to put off their travel plans until somewhere in the future, turned to what their area has to offer. With geofencing , local attractions, such as restaurants, museums, go-karting tracks, escape rooms or laser tag places, became open for people searching for “[something] near me” which, apparently, grew popular in recent years.

Enough of those trends – you’re here for the list, so here it is! 10 promotional strategies for the travel and tourism industry that actually work – they have been launched and tested by companies we know. There’s no room for hypotheses. Below you’ll find nothing but real-life examples – get ready to get inspired!

Gamecity Zoetermeer

Promotion types used: discount coupons, gift cards, giveaways.

gamecity-website

Gamecity GoKarting Zoetermeer is a place of fun games and entertainment for people looking to do something more active and demanding than watching VOD at home or going to the cinema. Gamecity offers go-karting, laser tag, minigolf and an innovative, competitive escape room-like experience called Prison Island.

1. Social media giveaways

Pursuing the newest trends, Gamecity launched a few social media profiles, such as Instagram or TikTok (their most popular video has been watched more than 40K times!). They use TikTok not only for sharing funny, short videos but also to run giveaways for their engaged followers, thus increasing company recognizability and gaining new followers (as well as potential customers):

gamecity-online-giveaway-example

Online contests are usually a very effective way to raise awareness of newly-created brands. Still, nothing stands in your way if you want to organize a sweepstake every now and then to promote your already established brand.

‍ In short: a well-performed online giveaway should not only bring some attention to your company but it might also result in a significant followers increase. Each of them can become your next valuable customer!

2. Discount coupons

People who don’t order any service without typing “[name of the company] discount coupon” in Google Search won’t be disappointed, as Gamecity Gokarting issues discount coupons every once in a while. A nice 20% discount for go-karting should be enough to convince the unconvinced and create the opportunity for them to try new things while traveling or just hanging out with friends.

game city discount coupon example

Discount coupons are the salt of promotion strategies for the tourism and travel industry – it’s always nice knowing that the attraction you were already willing to experience is a bit cheaper than expected. However, from a business perspective, too big of a discount can be deceptive, as people could try it once and then never come back due to the feeling that the service should be cheaper than it is. That’s why companies usually launch 10-20% discounts.

‍ In short: The most significant advantage of the discount coupon promotional strategy is that it’s not very demanding to launch and maintain such a promotion. And with a proper tool, such as the Voucherify, issuing coupons is approachable and developer-friendly.

Promotion types used: gift cards, partnerships, giveaways.

Sportihome has created its unique business model that combines two things you can find in the company name – sports and housing rentals. To make their offer attractive for sports enthusiasts and travelers alike, Sportihome runs numerous giveaways with strongly-thematic rewards, such as entries for sports events and so on:

sportihome-online-giveaway

3. Partnerships

A popular marketing strategy is partnering up with well-known brands to provide discounts, equipment and other gifts. Sportihome decided to follow this path by teaming up with Decathlon , the most prominent sports gear brand in France. Each host, who joins the Sportihome family, gets an exclusive 10% discount for equipping the lodgings they share with Sportihome customers.

Sportihom & Decathlon partnership

In short: partnerships may strengthen your brand as showing up in the right company to a business meeting does. And if the partnership comes with benefits for the customers, you can be sure that it will positively impact your marketing efforts.

4. Gift cards

One of the ultimate travel and tourism promotion types is gift cards. However, buying holidays as a gift can cause unintended trouble – it isn’t easy to be a hundred percent sure that the gifted person won’t have any plans in a given period. Also, choosing the location and lodgings for them might not be the best idea (who knows if they’d like it?). In such a case, the best way would be to present someone with a gift card for holidays of their choice. And that’s exactly what you can do via Sportihome – choose the price (from €50 to €1,000) and choose whether Sportihome should send the card to the recipient or if you want to do this personally.

Each gift card is valid for 24 months, and the gifted person can use the code from the gift card during the payment – after choosing the most suitable location.

sportihome gif cards

In short: Gift cards are present in almost any industry, but they became especially popular when the pandemic began – if all the travel companies ensured full refunds for everyone who wanted to cancel their flights, trips and vacations, they would already be out of business. One of the ways to stay above the surface while encouraging customers to return was to offer them gift cards instead of a cashback.

This is precisely the way easyJet decided to deal with the coronavirus crisis – read more about it in our case study!

{{CUSTOMER}}

{{ENDCUSTOMER}}

Al Ali Yachts

Promotion types used: BOGO, discount coupons, giveaways.

Al Ali Yachts is a luxury yacht-rental company based in Dubai, UAE. In a demanding market, rental companies have to try different marketing strategies to get to the right audience. One of the most effective promotions used by Al Ali Yachts is BOGO – buy one, get one free – promotion.

How does it work? BOGO promotions add an item whenever a customer orders a required number of items. For example, during the "Enjoy the Summer" promotion, Al Ali Yachts offers their customers 1 hour of yacht rental for free for every 3 hours booked. It’s easy to calculate that the offer equals a 25% discount. The difference lies in the incentive.

If a group of friends would like to rent a yacht for two hours, they might get incentivized by the promotion – they’d rather pay for 3 hours and have a boat for 4 hours.

al ali yacht bogo promotion example

6. Holiday giveaways

There’s always an occasion to celebrate – should it be International Women’s Day, Independence Day or National Pizza With Everything (Except Anchovies) Day, brands have learnt to incorporate them into their marketing efforts. A contest where the winner gets 1 hour of free cruising? Why not? If it brings people interested in the product, it’s probably a good idea (though there’s a million dollars for whoever creates a campaign combining National Pizza Day with yacht rental).

al ali yacht holiday giveaway

Dertouristik

Promotion types used: discount coupons.

Visiting the Dertouristik website for the first time is one of those unforgettable moments, when a pop-up ad doesn’t get on the nerves – why so? Because of an exclusive, time-limited offer (also the fact that it doesn’t cover the whole screen)!

7. Time-limited offers

Though setting a time limit for the offer is old as the world, it’s useful promotional tool companies use with success in 2022 (and will probably still use in 2222). Here’s what it looks like on the Dertour website:

Dertouristik discount coupon pop-up

The window pops up right after entering the website – it says that there’s a €50 discount for any travel package from Dertour, as soon as the total costs are above €500. The offer is valid until midnight, so there’s a strict deadline, but with plenty of time to think this decision through.

It’s a nice touch that after closing the pop-up window, it’s still available under the blue “Ihr Rabatt Code” button, so the customers can get back and copy their code anytime.

Promotion types used: flexibility packages, discount codes, freebies.

8. Flexible packages

Trends in the travel and tourism promotions have changed – customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations. That’s why solutions such as ItaliaRail’s Flexibility packages work! With an additional fee customers can ensure that they would be able to reschedule or cancel their train tickets with an 80% or 90% refund:

ItaliaRail flexibility package

9. Freebies

Genuinely taking care of customers’ well-being is one of the most effective promotional strategies – especially if the goal is to create a long-term relationship with the customer. So ItaliaRail went the extra mile and prepared a little welcoming gift for their potential customers – a free Italian phrases ebook, which can be a helpful guide for those who visit Italy for the first time. Of course, giving away an ebook like this probably won’t become a game-changing strategy for the company. Still, it’s an excellent little addition to make customers feel better about traveling, and to get some email addresses in the process.

ItaliaRail freebie example – an ebook

Promotion types used: cart promotions, discount coupons.

With its branches in Switzerland, Austria, Netherlands, France, Poland, Spain, the UK, Denmark, Belgium, Norway, Sweden and Finland, TUI became one of the most popular travel agencies in Europe, offering holiday trips worldwide.

10. Cart promotions

Knowing that the most straightforward solutions are often the most satisfying ones, TUI went through with cart promotions – the discounts visible immediately while browsing the offers:

TUI deals – cart level promotions

A big, red –41% alert is precisely what TUI wants people to see right after clicking the TUI Deals button on the homepage. The difference between the regular and discounted price is what drives people’s purchasing decisions more often than they want to admit. But the difference between €1410 and €831 is just too good!

‍ Cart-level promotions , though, offer more than only displaying lower prices. Using them, you can assign automatic discounts to each customer who meets the redemption criteria, create personalized deals, enable free shipping, bonus items and much more!

Coming up with a successful promotion strategy for the travel and tourism industry requires a lot of work and dedication – I hope the above list of examples will help you choose the best promotion type to begin with. Now, before I finish, here are three final tips you might find helpful:

  • Select two or three promotion types you’re eager to try out. Learn more about them and see if they are within your reach before investing any money in them.
  • Look around and search for software that would help you create and launch the type of promotions you’re interested in. It’s always a better (and cheaper) idea to find ready-made software instead of trying to come up with your own solution.
  • If you’re determined to try out different types of promotions for your business, make sure that the software you’ve found in step 2 is able to handle each of them. No point in subscribing to (and paying for) two or three different software packages while you can stick to a single one.

If you’re looking for a powerful promotion engine where you can create numerous marketing campaigns (personalized coupons, cart-level promotions, digital gift cards, product bundling, loyalty and referral programs, geofencing), but pay only for the actual usage, try Voucherify. And when I’m saying “try” I mean it – Voucherify comes with a free plan, which you can use to find your way through the platform before deciding to pay any money!

Don’t hesitate any longer

Get started with Voucherify!

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Government Trading Entities Boards Remuneration Determination No. 1 of 2024

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Government Trading Entities Boards Determination No. 1 of 2024

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Tourism Promotion Board to develop tourism strategy in Lao PDR

Home News Euro-Lao Business Lao Industry Profiles Tourism Promotion Board to develop tourism strategy in Lao PDR

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The private sector believes that the strategy to promote and improve tourism should include the establishment of a Tourism Promotion Board to allow the public and private sectors to work together more effectively.

This issue was raised at a public-private consultative meeting of the Lao Business Forum earlier this year.

Although the number of tourist arrivals and tourism revenue has significantly increased in recent years, Laos still lacks the leadership to develop the tourism sector so that it can achieve its goals while tourism promotion activities are not sufficiently organized. Infrastructure improvement and tourism site maintenance continue to suffer from budget shortages because the collection of funds is not properly implemented. This means funding for tourism is inadequate to develop and promote tourism.

In light of this, the Tourism Working Group believes that allowing the private sector to take part in the decision-making process on strategic planning to develop, support and promote tourism objectively is extremely important for the development of tourism in Laos to attract more tourists and use tourism funds more beneficially.

Based on lessons learned by other countries, the Board should be an independent entity, with full authority to lead and manage tourism promotion activities according to its own agenda, the meeting agreed. The Board should consist of a team of full-time professionals that can implement the tourism work plan at full capacity. The Board would act as a key entity to identify new ideas and strategies to develop and promote tourism and allocate funding to support all tourism-related activities in Laos and overseas. Most importantly, the Board must be a transparent entity that can be audited by an external auditor with respect to revenue and expenditure.

Several countries in the ASEAN region have independent tourism promotion boards with specific mandates to plan and promote tourism development. Now the collection of US$1 per tourist is not uniformly implemented and, according to business owners, the collection of this fee varies. In Bokeo province the fee is collected at checkpoints, in Vientiane it is collected by tour companies, and in Champasak it is collected at checkpoints and by tour companies.

Furthermore, there are no clear guidelines for collecting tourism funds and using them.

The collection of tourism promotion funds from tour companies is seen as repetitive, for example, a tourist who buys a package tour from several companies has to pay US$1 each time, which is not appropriate. The relevant sectors have not yet assessed or disclosed information to stakeholders on fund collection or budget allocation. In addition, the meeting agreed that business owners should be involved in deciding or recommending the use of tourism promotion funds to maximize tourism benefits.

Source: Vientiane Times

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About the Organisation

What industry does your organization fall within, what best describes the key intent of the project that your organisation is seeking funding for, is your organisation a singapore-registered legal entity, is your organisation an association, is the project able to achieve one or more of the following outcome.

  • Increase no. of sailings to/from Singapore
  • Increase no. of foreign cruise passengers to Singapore through sailings to/from Singapore
  • Increase no. of pre/post nights for cruise passengers sailing to/from Singapore
  • Increase capability of industry players via cruise-specific industry training programmes
  • Strengthen the potential/ attractiveness of cruising in Singapore and/or Southeast Asia

Is the project able to achieve one or more of the following?

  • Improve visitor satisfaction (especially foreign visitors)
  • Increase footfall
  • Increase revenue
  • Significant branding and PR value

Is the project able to attract foreign visitors and contribute to foreign visitors' spend?

Who will be the main target audience of your project, is your project innovative and/or a new event in singapore with tourism potential, what best describes your project, does the event have proven track records in singapore or overseas, and/or growth in tourism value such as growing foreign visitorship, and/or enhancement of precinct vibrancy etc, does the project have a clear tourism focus (e.g. tourism-related trainings, tourism companies taking on capability development initiatives or technology companies creating technology products and services for the tourism businesses), what best describes your market feasibility study project.

Based on your selection, the following STB grant/s may be applicable for your project:

Please note that projects that have commenced prior to Singapore Tourism Board's offer may not be eligible for grant support. Examples where projects are deemed as having commenced include:

  • Applicant has started work on the project e.g. tender has been called.
  • Applicant has made payment(s) to any supplier, vendor or third party.
  • Applicant has signed a contractual agreement with any supplier, vendor or third party.

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We can’t be a pro-business state if we’re not telling Oklahoma’s story | Tourism official

A sign welcomes visitors to the Travel Information Center at NE 122 and Interstate 35 in Oklahoma City.

Tourism and travel increasingly serve a crucial role in any state’s workforce pipeline. With a diverse job landscape allowing individuals to rethink where and how they live, Oklahoma is poised to attract new residents through visitation to the state.

Increased flexibility in jobs across the country, including remote and hybrid roles, has allowed more individuals to reflect on where they live and build their careers. A 2023 study by Development Counsellors International (DCI) revealed that the number of individuals who decide to relocate based on their trip to a destination is on the rise, making up about 14% of respondents — meaning millions of Americans could visit a place and decide they want to live there based on their travel experience.

The same study also confirms that people continue to prioritize quality of life as an initial motivation for relocating. Livability and affordability of a place are leading factors of quality of life, both of which are abundant in Oklahoma, presenting an opportunity to show off what our state has to offer as soon as travelers enter the state.

We know people are looking to move here, as evidenced by recent net migration growth that shows Oklahoma as No. 9 in the country for overall growth. Additionally in 2023, the population in the state grew at its fastest rate in a decade.

If today’s visitor becomes tomorrow’s talent, my vision and commitment to the state is to continue expanding the success of our tourism and travel operations, and ultimately attract more long-term Oklahomans who contribute to our communities by becoming permanent residents and taxpayers.

More: Oklahoma's state parks are crumbling. How will lawmakers fund much-needed fixes?

Oklahoma’s tourism operations have been extremely successful, despite outdated funding structures that have limited investment in recent years. As our state’s third-largest industry with an annual impact of $11.8 billion, tourism efforts attracted more than 18 million visitors, generated $833 million in state and local tax revenue, and supported over 103,000 jobs, contributing significantly to local economies.

To build on this momentum and continue showcasing what makes Oklahoma special to visitors, it’s necessary to collaborate across local and state tourism agencies, boards and commissions. But doing so will require changes in the way we are able to promote the state.

Currently our two funding sources that are dedicated to promoting the state and maintaining our tourist attractions are capped, and have been limited since 2015. Unfortunately, this has also capped economic growth and development in our state — from when the cap was put in place to 2023, the state has lost over $75 million in potential funding for statewide marketing and capital improvements.

Even with this limited investment in promoting Oklahoma, we’ve seen a 60 to 1 ROI. For every $1 spent on tourism promotion, we see a return of $60 in visitor spending. In order to capitalize on growth opportunities in our communities, we must modernize funding sources and put those dollars toward investment in promoting our state to attract visitors, and potentially, future Oklahomans.

We can’t be a pro-business state if we’re not telling Oklahoma’s story.

More: We can unlock the full potential of Oklahoma's tourism, wildlife, arts and heritage

Oklahoma is a top-tier destination for visitors of all ages, but it’s also a wonderful place to live, work and enjoy. By continuing to promote this and attract individuals through travel and tourism, we can ultimately build our workforce of tomorrow.

Shelley Zumwalt is the secretary of tourism, wildlife and heritage and the executive director of the Oklahoma Tourism and Recreation Department.

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  3. Tourism Promotions Board to hold 11th Regional Travel Fair in Cebu

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COMMENTS

  1. Key Officials

    MS. MARIA MARGARITA M. NOGRALES. Chief Operating Officer. Office of the Chief Operating Officer. Tel. No.: 8524-0372 / 8525-9318 loc. 201 Fax No.: 8521-6165 / 8525-3314. [email protected] BIOGRAPHY. Nograles was appointed member of the TPB Board of Directors in an appointment letter issued by the Malacañang released on 15 September 2022.

  2. Board of Directors

    Board of Directors. Maria Esperanza Christina Garcia Frasco (born December 25, 1981) is the current Secretary of the Department of Tourism after being appointed by President Ferdinand "Bongbong" Marcos Jr. in 2022, and the youngest member of the Cabinet so far. She is a lawyer, having graduated from Ateneo Law.

  3. Tourism in the Philippines

    An attached agency of the Department of Tourism, the Tourism Promotions Board (TPB) exists to market and promote the Philippines domestically and internationally as a world-class tourism and MICE destination, in strategic partnership with private and public stakeholders to deliver a unique high-value experience for visitors, significantly ...

  4. 30 Tourism Boards Share What They're Doing Now & Future Plans

    The Board is leading the way, working with tourism industry partners to re-start the internal tourism economy by means of Staycation offerings. This promotion entices our own residents, who have been locked down during this pandemic, the opportunity to experience our tourism services and products, thus stimulating the economy.

  5. National Council of State Tourism Directors (NCSTD)

    The National Council of State Tourism Directors (NCSTD) leverages the collective strength of state tourism offices to provide leadership and a forum for information sharing on issues impacting tourism. Representing all 50 states, the five U.S. territories and the District of Columbia, NCSTD serves its members by:

  6. U.S. travel promotion board named

    Of the $14 fee, $10 will go toward tourism marketing. The following are the board members for the CTP: State tourism: Caroline Beteta, California Travel and Tourism Commission

  7. Tourism Promotions Board gets ₧1.17B to market PHL

    THE Tourism Promotions Board (TPB) has been allocated some P1.17 billion in funds from the national government for 2023. The TPB is the marketing arm of the Department of Tourism (DOT). The amount ...

  8. The impact of tourism promotion in tourist destinations: a bibliometric

    This study provides an amended new definition of tourism promotion, which is the efficient management of a destination's resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm ...

  9. Los Angeles Tourism & Convention Board

    Los Angeles Tourism & Convention Board Hospitality Los Angeles, California 20,026 followers The official, non-profit tourism promotion organization for Los Angeles.

  10. Corporation for Travel Promotion Board of Directors

    The Corporation is governed by a Board of Directors, consisting of 11 members with knowledge of international travel promotion or marketing, broadly representing various regions of the United States. The TPA directs the Secretary of Commerce (after consultation with the Secretary of Homeland Security and the Secretary of State) to appoint the ...

  11. Tourism Malaysia Corporate Site

    SENIOR DIRECTOR, INTERNATIONAL PROMOTION (ASIA & AFRICA) (COVERING FOR DEPUTY DIRECTOR GENERAL, PLANNING) ... MALAYSIA TOURISM PROMOTION BOARD (MTPB) HEAD OFFICE 9th Floor, No. 2, Tower 1, Jalan P5/6, Presint 5, 62200, Putrajaya, Malaysia. Phone: +603-8891 8000 Email: [email protected].

  12. Tourism Malaysia Appoints New Chairman and Board of Directors

    Datuk (Dr.) Yasmin Mahmood as its new Chairman together with eight other new Board Members under the Malaysian Tourism Promotion Board Act 1992 (Act 481). Appointed with effect from 8 September 2023, Datuk (Dr.) Yasmin has over 30 years of experience in the technology industry involving the public and private sectors including holding important ...

  13. Tourism in the Philippines

    The Tourism Promotions Board (TPB) is a body corporate that markets and promotes the Philippines as a world-class tourism and MICE destination. Learn more about its mandate, vision, mission, and programs on its official website. Discover the beauty and diversity of the Philippines with TPB.

  14. Visit California

    Find things to do, places to visit, and experiences to explore at Visit California, the Golden State's official tourism site. Learn about national parks, hotels, restaurants, beaches, mountains, cities, and more.

  15. What Is the Role of Tourism Promotion Board?

    A Tourism Promotion Board or TPB is an organization that promotes tourism in a particular country. It aims to increase the number of tourists visiting the country by creating awareness about its culture, history, natural beauty, and other attractions. TPBs work closely with travel agencies, tour operators, hotels, and airlines to promote their ...

  16. Tourism Malaysia Corporate Site

    CHAIRMAN, MALAYSIA TOURISM PROMOTION BOARD. Chairman's Office. 16th Floor, No. 2, Tower 1, Jalan P5/6, Presint 5 62200, Putrajaya. YBhg. Dato' Yeoh Soon Hin DEPUTY CHAIRMAN, MALAYSIA TOURISM PROMOTION BOARD. YBrs. Dr. Yasmeen Yasim DEPUTY SECRETARY GENERAL (TOURISM), MINISTRY OF TOURISM, ARTS, AND CULTURE MALAYSIA.

  17. Yemen Tourism Promotion Board (YTPB)

    Yemen Tourism Promotion Board (YTPB) was established in 1999, as a result of a study conducted by the European commission focused on ways to develop tourism in Yemen. The study stated that Yemen was very rich in terms of nature and culture tourism. However, the country was not investing and promoting its tourism resources efficiently to attract ...

  18. 10 Promotion Strategies for the Travel and Tourism Industry that

    Promotion types used: flexibility packages, discount codes, freebies. 8. Flexible packages. Trends in the travel and tourism promotions have changed - customers expect more than low prices, loyalty solutions or various discounts. They also need peace of mind when it comes to planning their vacations.

  19. Tourism in the Philippines

    Tourism in the Philippines - Tourism Promotions Board is the official agency that markets and promotes the country as a world-class destination for tourism and MICE. You can find out the latest travel advisories, safety guidelines, job opportunities, and more on their website. Contact them today and discover the beauty and diversity of the Philippines.

  20. Government Trading Entities Boards Remuneration Determination No. 1 of 2024

    The amount of a director's entitlement to GTE Board remuneration, Audit and Risk Committee remuneration or Wholly Owned Subsidiary remuneration specified in this Determination shall be apportioned on a pro rata basis according to the portion of a year for which the director is appointed. 1.7 Government Entity Band allocations

  21. Tourism Promotion Board to develop tourism strategy in Lao PDR

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  22. Home

    Tourism Information & Services Hub (TIH) Visit TIH to access a rich resource of Singapore's tourism product offerings and travel software services, offered by STB and industry. Sign up here to receive our newsletters and alerts on latest tourism news and trade events.

  23. Visit San Jose: Official Travel Guide to the Heart of Silicon Valley

    San Jose is the heart of Silicon Valley and the cultural and technological epicenter of Northern California. We're a gateway to the greater Bay Area and accessible hub for exploration and travel. Experience 18 unique neighborhoods with diverse restaurants, attractions, and activities to capture the innovative and creative spirit of the region.

  24. Tourism Malaysia Corporate Site

    Keep up-to-date with Tourism Malaysia industry news and events. Subscribe Now. Connect with us; MALAYSIA TOURISM PROMOTION BOARD (MTPB) HEAD OFFICE 9th Floor, No. 2, Tower 1, Jalan P5/6, Presint 5, 62200, Putrajaya, Malaysia. Phone: +603-8891 8000 Email: [email protected].

  25. Oklahoma can't be a pro-business state if we're not telling our story

    More:We can unlock the full potential of Oklahoma's tourism, wildlife, arts and heritage. Oklahoma is a top-tier destination for visitors of all ages, but it's also a wonderful place to live, work and enjoy. By continuing to promote this and attract individuals through travel and tourism, we can ultimately build our workforce of tomorrow.