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Tourism officer: job description.
targetjobs editorial team
25 Jan 2023, 13:39
Tourism officers are responsible for promoting tourism and devising tourist development initiatives/campaigns with the aim of generating and increasing revenue.
Relevant work experience is usually essential for tourism officer roles.
Tourism officer job description: Typical employers | Qualifications and training | Key skills
Due to Covid-19, you may find it difficult to gain work or experience in the tourism industry. As we explain here , however, recruiters will not view time out of work due to the pandemic as a 'gap' in your CV. For guidance on searching for work during this difficult time, take a look at our advice for job hunting during a pandemic .
The role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation.
Typical responsibilities of the job include:
- supervising staff
- preparing tourist or visitor information
- producing promotional material and displays
- managing budgets
- writing reports, business plans and press releases
- making presentations
- maintaining statistical and financial records
- undertaking day-to-day centre management and administration
- liaising with local businesses and the media
- market research.
Typical employers of tourism officers
- Local authorities
- Tourist information departments
- Commercial tourist attractions
- National parks
- Wildlife trusts
- The Forestry Commission
- The National Trust.
Competition is intense for the small number of jobs that occur each year. Most tourism officers enter the profession as assistants. Vacancies are advertised online, by careers services and in relevant publications such as Leisure Management and Marketing Week , as well as their online equivalents.
Qualifications and training required
Graduates with degrees in languages, travel, tourism, leisure, business studies, marketing, management or journalism are normally at an advantage. Relevant work experience is essential, and can be gained via seasonal or vacation employment, or by working as a volunteer or paid assistant in a tourist information centre. Experience gained in museums or information work or any commercial area (sales, marketing, retailing) can also be helpful.
Key skills for tourism officers
- Interpersonal skills
- Communication skills
- Organisational skills
- Adaptability
- Resourcefulness
- Confidence.
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This describes editorially independent and impartial content, which has been written and edited by the targetjobs content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.
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Job descriptions and industry overviews
Tourism officer.
gradireland editorial team
24 Feb 2023, 16:02
Promotes tourism and devises tourist development initiatives/campaigns with the aim of generating and increasing revenue.
Job description
A tourism officer works to develop and enhance the visitor facilities of a region and to stimulate tourism growth in order to produce economic benefits for a particular region or site. They often work for local authorities but may also work within private companies or other public sector agencies.
Work activities
- Promoting existing tourist attractions through advertising campaigns, developing promotional literature including artwork, writing press releases and copy for tourism guides/newsletters
- Carrying out research of existing tourist attractions to gain customer feedback in order to make improvements
- Researching local history and local people's views in order to develop potential new tourist attractions
- Working with the media and other local partner organisations to raise the profile of the local area, generate positive publicity and create a brand identity for the area
- Organising exhibition stands at conferences and holiday shows, both nationally and overseas, to promote the area
- Organising special and seasonal events and festivals
- Providing support, guidance and sometimes administering funding for local tourism-related business and advising new tourism businesses
- Encouraging the development of new jobs within the tourism sector
- Bringing in tourism development funding to the area
- Assessing the impact that any planned developments may have upon the local environment weighed against the potential benefits
- Consulting with local tourism businesses such as tour operators, restaurants and guest-houses, to assess the effectiveness of current tourism development policies and to develop an overall tourism development strategy.
Work conditions
Travel: usually office based, although travel to tourist centres and attractions may be required. Working hours: normally office hours though occasional unsocial evenings/weekends may be required. Location: throughout the country Opportunities for self-employment: unlikely
Typical employers
Government bodies including:
- Fáilte Ireland
- Tourism Ireland
- Department of Arts, Sports & Tourism
- Shannon Development
- Regional Tourism Development Boards
- Dublin Tourism
- County councils etc.
Career development
Progression is possible by moving into managerial positions both within the tourism development section and into other departments such as economic development and regeneration.
Salaries will vary depending on employer, location and line management responsibilities.
Northern Ireland: Starting salaries of £16,000–£18,000 can be expected, rising to £35,000+ with experience.
Entry requirements
Entry is possible without a third level qualification which means jobs are open to graduates from all disciplines, but relevant qualifications are becoming increasingly more in demand by employers. In addition, most employers ask for some previous experience within the travel and tourism industry.
Other relevant degree subjects
- Business/management studies especially those with tourism management
- Hospitality management
- Hotel management
- Leisure and tourism
- Public relations
- Travel and tourism management
Postgraduate study
A pre-entry postgraduate qualification is not necessary.
Specific entry requirements
Previous relevant work experience is often a requirement.
Tips for application
Find part-time or seasonal work within the tourism industry at weekends and during university holidays. Knowledge of foreign languages is also useful. Marketing and web experience is also useful.
Skills and qualities
- Excellent interpersonal, written and oral communication skills
- Ability to liaise with community groups, stakeholders and the tourism industry
- High level of skills in the production of information and communication material
- Excellent customer service skills and an understanding of visitor needs and of the tourism industry
- Ability to work independently, within large teams or to lead a team, both cohesively and efficiently
- Strong management, administrative, organisational and project management ability
- Creativity and innovative strategic thinking along with good PR and marketing skills.
gradireland editorial advice
This describes editorially independent and impartial content, which has been written and edited by the gradireland content team. Any external contributors featuring in the article are in line with our non-advertorial policy, by which we mean that we do not promote one organisation over another.
We've got you
Tourism Operations Officer Duties and Responsibilities
Job title: tourism operations officer.
EcoVoyage Adventures is seeking a passionate Tourism Operations Officer to join our team. This role is about crafting unforgettable experiences for our customers by creating and maintaining high-quality tours and travel packages. We need someone with an intricate understanding of travel planning, tour coordination, and customer service to ensure an outstanding travel experience for every customer.
Responsibilities and Duties:
Planning, developing, and coordinating tours and travel packages.
Research and gather knowledge about various destinations.
Create exciting itineraries that capture the spirit of each location.
Ensuring all aspects of the tours meet the highest quality and safety standards.
Resolving customer complaints efficiently and professionally.
Providing excellent customer service by offering detailed information about travel destinations, accommodations, and transportation.
Qualifications, Skills and Competencies:
Minimum of a bachelor's degree in Tourism or relevant field.
Previous experience in travel planning, tour operation, or similar role.
Outstanding interpersonal and communication skills.
Exceptional customer service and problem-solving abilities.
Ability to create exciting, engaging itineraries.
Attention to detail and commitment to safety protocol.
Addtional Requirements:
Ability to work flexible hours and days, as travel planning often requires.
Knowledge of different cultures, geographies, and climates is a plus.
Strong local knowledge of the Philadelphia area is preferred.
Benefits and Perks:
Competitive salary and benefits package.
Travel opportunities around the globe.
A dynamic, supportive, and vibrant work environment.
Application Process:
To start your voyage with us, send your resume and portfolio to [email protected] or call us at 222 555 7777.
About EcoVoyage Adventures:
Located at 670 Pheasant Ridge Road Philadelphia, PA 19115, EcoVoyage Adventures specializes in designing unique travel experiences that respect the environment and local cultures. Our team is dedicated to providing exceptional service and creating unforgettable memories for our clients.
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Tourism officer
Tourism officers promote tourism and event-related economic growth in order to generate and increase revenue for a particular city, region or site
As a tourism officer, you'll be responsible for key areas such as marketing, visitor management and the development of tourism campaigns, products, services and facilities.
You can work for a range of employers, including public and private destination management organisations, public agencies or partnerships and local authorities.
The role is varied and may include many different types of work. At more senior levels, your job will involve strategic planning, particularly in local authorities.
Alternative job titles include destinations manager and destinations management officer.
Responsibilities
As a tourism officer, you'll need to:
- prepare and commission tourist and visitor information, including art work
- write press releases and copy for tourism guides and newsletters
- produce promotional material and design displays
- set up and attend exhibitions and holiday shows
- organise special and seasonal events and festivals
- develop e-tourism platforms, including websites, and construct business databases
- manage and coordinate tourism services publicity via a range of social media platforms, including Twitter and Facebook
- devise and plan tours and arrange itineraries
- liaise with local operators, the media, designers and printers
- manage staff, budgets and staff training needs
- order products and services
- provide funding and business advice and send e-newsletters to local businesses
- write and present reports and business plans for committees
- plan and write funding applications
- work on product development
- give talks to local parties, community groups and schools, and handle media enquiries
- undertake market research with members of the public and visitors to particular attractions
- carry out strategic planning and development, such as commissioning and/or producing tourism strategies and economic impact studies for implementation, or lobbying, devising and implementing marketing campaigns.
- Salaries at trainee/assistant level are in the region of £16,000 to £20,000, depending on your employer, location and experience.
- Salaries at tourism officer levels are between around £21,000 and £28,000.
- Senior tourism officer and management-level jobs are around £30,000 to £40,000. Jobs available at the most senior levels can be in excess of this amount.
Salaries vary depending on your experience, the type of employer you work for, the area of tourism and your location.
Income figures are intended as a guide only.
Working hours
You'll usually work a standard 37.5-hour week but may need to work some evenings when attending meetings, events and exhibitions.
There may be opportunities for flexible working.
What to expect
- The work is usually office based but may involve work outside and at different locations during the working day.
- The tourism industry as a whole has seen a significant decline in the number of jobs due to the effects of the pandemic and is currently struggling to recruit enough people into roles. The World Travel & Tourism Council (WTTC) reports that existing labour shortages, combined with the difficulty of attracting new staff and the reduction in migrant workers, mean that positions are likely to remain unfilled for some time. However, this may affect the role of tourism officers less than some other areas of the industry.
- Setting up exhibitions and events may be physically demanding.
- Invitations to new exhibitions and entertainment venues can be an attraction of working in this industry.
- Absence from home at night and overseas work or travel may be required occasionally.
Qualifications
Although this area of work is open to all graduates, the following subjects may increase your chances:
- business/management studies
- leisure management
- media studies
- modern languages
- public relations
- travel and tourism management
- urban/rural regeneration.
A range of undergraduate (and postgraduate) qualifications is available in tourism, tourism management and heritage management. Research courses carefully and contact individual institutions to identify your areas of interest.
The Tourism Management Institute (TMI), the professional body for tourism destination managers, has a list of TMI Recognised Courses at both undergraduate and postgraduate level.
Personal qualities, skills and relevant experience, particularly of working within a customer-focused or tourism role, can be more important than your degree subject.
Entry without a degree or HND is possible if you have relevant experience in working with tourism businesses at a local, regional or national level.
Although you don't need a postgraduate qualification, a tourism or marketing qualification may increase your chances of employment if your first degree is not directly relevant, particularly if combined with relevant experience.
Search postgraduate courses in tourism, hospitality and event management .
You'll need to have:
- excellent communication, presentation and interpersonal skills in order to consult with a range of people, including local businesses, community groups and key stakeholders
- commercial awareness and an entrepreneurial approach to work
- customer service, marketing and PR skills
- organisation and planning skills
- wide-ranging IT skills
- the ability to use your initiative
- flexibility
- resourcefulness
- the ability to produce or deliver a quality product or service on a limited budget
- management and project management skills
- an eye for design
- an innovative approach to work
- local knowledge and a lively interest in the sector
- willingness to travel
- a driving licence - is not essential but can be useful.
Work experience
It's vital to get some relevant work experience as this is a popular career choice. You can do this in several ways, such as through a work placement or internship, holiday work, volunteering or casual work.
Working as a tourism assistant in a tourist information centre is particularly useful preparation for this role and may even lead to a tourism officer position. Other suitable experience includes working in a marketing, information or economic development role.
Working or helping out at any of the following is also helpful:
- commercial tourist attractions
- local authority leisure departments
Any ways in which you can develop good customer service and commercial skills are worth pursuing, such as working in sales, marketing or retailing.
Find out more about the different kinds of work experience and internships that are available.
You'll need to be proactive in your job seeking as competition can be fierce for tourism officer posts. Employers include:
- local authorities
- destination management organisations (DMOs) - see Visit Britain and the Scottish Destination Management Association (SDMA) for lists
- national parks
- business improvement districts (BIDs)
- wildlife trusts
- Forestry England
- National Trust and the National Trust for Scotland.
If tourism is a significant part of the regional economy, the local enterprise partnership (LEP) may prioritise the delivery of tourism within their strategic economic plan.
County, district and borough councils may employ tourism or marketing/visitor development officers to market and develop visitor attractions and tourist destinations.
Increasingly, most employers in this area expect post holders to become involved with economic development, strategic planning and regeneration issues, in addition to the more traditional tourism activities. Tourism officers, therefore, usually work closely with residents and businesses in a local community to support the local economy.
The private sector, which includes private heritage sites, visitor attractions and leisure companies, also provides employment opportunities. There may be opportunities to work for private development companies and consortia undertaking project marketing and development.
Look for job vacancies at:
- Leisure Media Jobs
- LocalGov Jobs
- Marketing Week
- Tourism Management Institute (TMI)
- Visit Britain - Careers
Professional development
Most of your training will be delivered on the job, usually when working with colleagues or by learning from the development of a specific project.
If you work for a local authority, you may be able to access council training programmes, in areas such as:
- funding applications
- report writing
- personal development
- presentation skills
- networking.
Private employers may fund training in a specialised area, as required by the demands of a particular project.
General and specialist training courses, seminars and conferences are available through key professional bodies such as the TMI and The Tourism Society.
Professional membership can also provide networking and other professional development opportunities.
Postgraduate tourism management qualifications are also available to develop a particular career focus.
Career prospects
It can take some time to get into a tourism officer role, so try to gain as much relevant on-the-job experience as you can. You'll typically start in an assistant role before moving into the role of tourism officer after gaining experience.
Once in post, you'll need to build up a track record of successful projects. As local authorities often employ only one tourism officer, opportunities to progress can be fairly limited without relocation.
With experience, you may be able to move into a managerial position, where you’ll usually work at a strategic level, with responsibility for budgets, staff and operations.
From this, it may be possible to move into senior management and work with a broader remit. For example, delivering growth and enterprise in a particular region. Roles at this level are scarce though, so you'll need to build up a range of experience to compete for them.
With enough experience and specialisation in a particular area, some tourism officers go on to work for private consultancies or on a self-employed consultancy basis. Possibilities include freelance marketing and consultancy work or setting up, developing and managing a tourist attraction.
You may find opportunities arise as a result of regeneration and economic development projects.
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Tourism Operations Officer I
Quezon city tourism department.
- Quezon City, Philippines Elliptical Road , Quezon City, Metro Manila, Philippines Quezon City Metro Manila Philippines Philippines
- ₱23,877.00 / month PHP 23877 23877 23877 MONTH
- Full time FULL_TIME
Expired 2 years ago
Job Description
Instructions/Remarks
Interested and qualified applicants should signify their interest in writing. Attach the following documents by finishing your application through Kalibrr.
1. Fully accomplished Personal Data Sheet (PDS) with recent passport-sized picture (CS Form No. 212, Revised 2017) which can be downloaded through this link ;
2. Performance rating in the present position for one (1) year (if applicable);
3. Photocopy of certificate of eligibility/rating/license; and
4. Photocopy of Transcript of Records.
Minimum Qualifications
Place of Assignment : QCTD
Plantilla Item No. : 15-1, 15-2, 15-3, 15-4, 15-5, 25-2, 31-3, 40
Salary/Job/Pay Grade : 11
Eligibility : Career Service (Professional) Second Level Eligibility
Education : Bachelor's Degree in tourism business, law, economic, marketing, public administration or other related fields
Training : None required
Work Experience : None required
Competency : n/a
Jobs Summary
Feel secure when applying: look for the verified icon and always do your research on a company. Avoid and report situations when employers require payment or work without compensation as part of their application process.
About Quezon City Tourism Department
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Helpful website for every filipino, department of tourism (dot) nationwide hiring 2024 | apply online.
Department of Tourism , Jobs 2
The Department of Tourism (DOT) has an ongoing nationwide hiring. You can apply through their online application platform.
Department of Tourism Nationwide Hiring
The DOT’s Human Resource Division encourage and welcome qualified applicants regardless of age, sex, sexual orientation and gender identity, civil status, disability, religion, ethnicity, or political affiliation to apply for the vacant positions in different regions.
The following are some of the available plantilla or permanent positions:
- Internal Auditing Assistant (Salary Grade 8 – PhP 19,744/month)
- Administrative Assistant III (Salary Grade 9 – PhP 21,129/month)
- Tourism Operations Officer I (Salary Grade 11 – PhP 27,000/month)
- Administrative Officer II (Salary Grade 11 – PhP 27,000/month)
- Legal Assistant II (Salary Grade 12 – PhP 29,165/month)
- Supply Officer II ( Salary Grade 14 – PhP 33,843/month)
- Tourism Officer II (Salary Grade 15 – PhP 36,619/month)
- Administrative Officer IV (Salary Grade 15 – PhP 36,619/month)
- Accountant II (Salary Grade 16 – PhP 39,672/month)
- Senior Tourism Operations Officer (Salary Grade 18 – PhP 46,725/month)
- Creative Arts Specialist III (Salary Grade 18 – PhP 46,725/month)
- Budget Officer III (Salary Grade 18 – PhP 46,725/month)
- Supervising Tourism Operations Officer (Salary Grade 22 – PhP 71,511/month)
- Department Legislative Liaison Specialist (Salary Grade 22 – PhP 71,511/month)
- Chief Tourism Operations Officer (Salary Grade 24 – PhP 90,078/month)
- Attache I (Salary Grade 24 – PhP 90,078/month)
Read Also: Salary Grade 2024 | Based on Salary Standardization Law
70+ Available Positions in DOT
Citing an example for Tourism Operations Officer I (SG11)
- Place of Assignment: Tourism Regular Division, National Capital Region (NCR) Regional Office
- Plantilla Item Number: OSEC-DOTB-TOO1-5-1998
- Education: Bachelor’s Degree relevant to the job
- Training: None required
- Experience: None required
- Eligibility: CS Professional or Second Level Eligibility
If you are qualified to several positions, you can apply up to three (3) maximum positions.
How to Apply for the DOT Job Opportunities
- Sofia C. Pagsuyuin
- Chief, Human Resource Division
- Department of Tourism, 351 Sen. Gil Puyat Avenue, Makati City 1200
- Fully accomplished Personal Data Sheet (PDS) with Work Experience Sheet (WES) and recent passport-sized picture
- Performance rating in the present position for the last rating period (if applicable)
- Photocopy of Certificate of Eligibility / Rating / License
- Photocopy of Transcript of Records
- Photocopy of Training Certificates
- For applications sent through an email, the subject should be read as: “Position Applied <space> Item Number <space> Full Name of Applicant” (e.g. Tourism Operations Officer I OSEC-DOTB-TOO1-5-1998 Juan Dela Cruz)
- Complete your application by accomplishing the Online Application Form ( visit the link ).
Here are some important reminders:
- Applications with incomplete documents shall not be entertained.
- Applications received beyond the deadline will not be acted upon.
- All applications sent thru an email shall be submitted in Portable Document Format (PDF) and must be clear and readable.
- Applicants must submit one (1) set of documents for every position being applied for (maximum of 3 positions).
- Original documents must be on hand once requested.
Source: DOT – Human Resource Division
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Good evening.Im Graduate of 4 year course,BSC – major in Financial accounting but no eligibility,but with 2 year experiences as Cashier/ Bookkeeper, 46 years old . AM I still qualified to one of your positions?
Eligibility is a must.
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Tourism Officers Are Responsible For Promoting Tourism And Devising Tourist Development Initiatives/campaigns With The Aim Of Generating And Increasing Revenue.
Tourism Officer Duties/Functions/Responsibilities
- supervising staff
- preparing tourist or visitor information
- producing promotional material and displays
- managing budgets
- writing reports, business plans and press releases
- making presentations
- maintaining statistical and financial records
- undertaking day-to-day centre management and administration
- liaising with local businesses and the media
- market research.
Other Job Descriptions
- Colour technologist
- Painting Inspector
- Environmental manager
- Barrister's clerk
- Holiday representative
- Police officer
- Plant Inspector
- Regulatory affairs officer
- Camera operator
- Research officer, trade union
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Education: A high school diploma or equivalent is required; a bachelor's degree in a related field such as Tourism, Hospitality, or Business is preferred.; Experience: Prior experience in travel operations, customer service, or a related field is required.Experience working with global suppliers and managing travel arrangements is highly desirable. ...
What does a Tourism Operations Officer do? Operations managers ensure a company or organization's operations run smoothly and on time. They work with people, core operations, budgets, project delivery, and in company strategy. They are responsible for engaging and developing the members of the teams that they manage.
The role of a tourism officer is a combination of marketing, public relations and management. It also involves lots of planning and preparation. Typical responsibilities of the job include: supervising staff. preparing tourist or visitor information. producing promotional material and displays. managing budgets.
Chief, Human Resource Division Department of Tourism, 351 Sen. Gil Puyat Avenue, Makati City 1200. [email protected]: For applications sent through email, the subject should be read as: "Position applied for <space> item no. <space> Full Name of Applicant" (e.g. Tourism Operations Officer I OSEC-DOTB-TOO2-67-19.
Join Quezon City Tourism Department now through Kalibrr. Instructions/Remarks Interested and qualified applicants should signify their interest in writing. Attach the following documents by finishing your application through Kalibrr. Documents: 1. Fully accomplished Personal Data Sheet (PDS) with recent passport-sized picture (CS Form No. 212, Revised 2017) which can be downloaded through this ...
We are seeking a knowledgeable Tourism Officer with expertise in Amadeus to enhance our tourism operations. The ideal candidate will have a strong background in travel management and be able to effectively utilize the Amadeus system to improve customer experience and streamline processes. Responsibilities include managing bookings, providing customer support, and optimizing tourism services ...
Job description. A tourism officer works to develop and enhance the visitor facilities of a region and to stimulate tourism growth in order to produce economic benefits for a particular region or site. They often work for local authorities but may also work within private companies or other public sector agencies.
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Job Title: Tourism Operations Officer. EcoVoyage Adventures is seeking a passionate Tourism Operations Officer to join our team. This role is about crafting unforgettable experiences for our customers by creating and maintaining high-quality tours and travel packages. We need someone with an intricate understanding of travel planning, tour ...
Salary. Salaries at trainee/assistant level are in the region of £16,000 to £20,000, depending on your employer, location and experience. Salaries at tourism officer levels are between around £21,000 and £28,000. Senior tourism officer and management-level jobs are around £30,000 to £40,000. Jobs available at the most senior levels can be ...
JOB DESCRIPTION Chief Operations Officer This role oversees and manages all accommodation properties (currently Holiday Parks) within the Tawa Group, with an aim to growing the business, increasing the ROI, leading the park managers, and making improvements to systems, procedures and process that will benefit our staff, customers and shareholders.
Tourism Officer jobs. Sort by: relevance - date. 19 jobs. State Park (Interim) Commonwealth of Kentucky. Kentucky. $8.86 - $13.29 an hour. Seasonal. 2/22/2025 (8:00 PM EDT). $8.86 - $13.29 per hour. ... Job Description JD - VFS Global - Operations - Officer Organization VFS Global Services Pvt.
Join Quezon City Tourism Department now through Kalibrr. Instructions/Remarks Interested and qualified applicants should signify their interest in writing. Attach the following documents by finishing your application through Kalibrr. Documents: 1. Fully accomplished Personal Data Sheet (PDS) with recent passport-sized picture (CS Form No. 212, Revised 2017) which can be downloaded through this ...
Competencies. This office highly encourages all interested and qualified applicants, including persons with disability (PWD), members of indigenous communities, and those with diverse sexual orientation, gender identity and expression (SOGIE), to apply. Interested and qualified applicants should signify their interest in writing.
How to Apply for the DOT Job Opportunities. Submit a Letter of Intent via courier or email ([email protected]) with the following addressee: Sofia C. Pagsuyuin. Chief, Human Resource Division. Department of Tourism, 351 Sen. Gil Puyat Avenue, Makati City 1200.
preparing tourist or visitor information. producing promotional material and displays. managing budgets. writing reports, business plans and press releases. making presentations. maintaining statistical and financial records. undertaking day-to-day centre management and administration. liaising with local businesses and the media.