philippines tourism industry

Travel, Tourism & Hospitality

Tourism industry in the Philippines - statistics & facts

Domestic tourism leading the industry in times of uncertainty, outlook of the tourism industry, key insights.

Detailed statistics

Value of domestic tourism spending APAC 2022, by country

Value of international tourism spending APAC 2022, by country

Estimated online travel and tourism revenue Philippines 2023, by category

Editor’s Picks Current statistics on this topic

Gross value added of the tourism industry Philippines 2019-2022, by type

Number of domestic tourism trips Philippines 2012-2021

Leisure Travel

International tourist arrivals Philippines 2012-2023

Further recommended statistics

• Premium Statistic International tourist arrivals worldwide 2019-2022, by subregion
• Basic Statistic Value of domestic tourism spending APAC 2022, by country
• Basic Statistic Value of international tourism spending APAC 2022, by country
• Basic Statistic Travel and tourism's direct contribution to employment APAC 2022, by country
• Premium Statistic Estimated online travel and tourism revenue Philippines 2023, by category

International tourist arrivals worldwide 2019-2022, by subregion

Number of international tourist arrivals worldwide from 2019 to 2022, by subregion (in millions)

Value of domestic tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Value of international tourism expenditure in the Asia-Pacific region in 2022, by country or territory (in billion U.S. dollars)

Travel and tourism's direct contribution to employment APAC 2022, by country

Direct contribution of travel and tourism to employment in the Asia-Pacific region in 2022, by country or territory (in millions)

Estimated revenue on online travel and tourism services in the Philippines in 2023, by category (in million U.S. dollars)

Economic impact

• Premium Statistic Gross value added of the tourism industry Philippines 2019-2022, by type
• Premium Statistic Share of tourism GDP Philippines 2012-2022
• Premium Statistic Tourism industry growth rate Philippines 2018/19-2021/22, by sector
• Premium Statistic Tourism receipts Philippines 2019-2023
• Premium Statistic Tourism expenditures Philippines 2022, by travel type
• Premium Statistic Tourism sector employment figures Philippines 2012-2022

Gross value added generated from the tourism industry in the Philippines from 2019 to 2022, by type (in billion Philippine pesos)

Share of tourism GDP Philippines 2012-2022

Share of direct gross value added of the tourism industry to the GDP of the Philippines from 2012 to 2022

Tourism industry growth rate Philippines 2018/19-2021/22, by sector

Annual growth rate of the gross value added generated from the tourism industry (GVATI) in the Philippines from 2018/19 to 2021/22, by sector

Tourism receipts Philippines 2019-2023

Tourism receipts in the Philippines from 2019 to 2023 (in billion Philippine pesos)

Tourism expenditures Philippines 2022, by travel type

Total value of tourism expenditures in the Philippines in 2022, by type of travel (in billion Philippine pesos)

Tourism sector employment figures Philippines 2012-2022

Total number of people employed in the tourism industry in the Philippines from 2012 to 2022 (in millions)

Inbound tourism

• Basic Statistic International tourist arrivals Philippines 2012-2023
• Premium Statistic Tourist arrivals Philippines 2023, by country of residence
• Premium Statistic Expenditure value in inbound tourism Philippines 2021-2022, by type
• Premium Statistic Number of inbound overnight tourists Philippines 2012-2021
• Premium Statistic Average length of stay of inbound tourists Philippines 2012-2021

Total number of international tourist arrivals to the Philippines from 2012 to 2023 (in millions)

Tourist arrivals Philippines 2023, by country of residence

Leading source countries of foreign tourist arrivals in the Philippines in 2023 (in 1,000s)

Expenditure value in inbound tourism Philippines 2021-2022, by type

Total value of expenditure in inbound tourism in the Philippines in 2021 and 2022, by type (in billion Philippine pesos)

Number of inbound overnight tourists Philippines 2012-2021

Number of inbound overnight visitors in the Philippines from 2012 to 2021

Average length of stay of inbound tourists Philippines 2012-2021

Average length of stay of inbound tourists in the Philippines from 2012 to 2021 (in days)

Domestic tourism

• Premium Statistic Number of domestic tourism trips Philippines 2012-2021
• Premium Statistic Domestic passenger count Philippines 2023, by airline
• Premium Statistic Household expenditure share of domestic tourism spending Philippines 2012-2022
• Premium Statistic Domestic tourism expenditures Philippines 2012-2022
• Premium Statistic Domestic tourism expenditures Philippines 2020-2022, by product

Total number of domestic tourism trips in the Philippines from 2012 to 2021 (in 1,000s)

Domestic passenger count Philippines 2023, by airline

Number of domestic passengers in the Philippines in 2023, by airline (in 1,000s)

Household expenditure share of domestic tourism spending Philippines 2012-2022

Domestic tourism expenditure as a share of household final consumption expenditure in the Philippines from 2012 to 2022

Domestic tourism expenditures Philippines 2012-2022

Total value of domestic tourism expenditures in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Domestic tourism expenditures Philippines 2020-2022, by product

Total value of expenditure in domestic tourism in the Philippines from 2020 to 2022, by product (in billion Philippine pesos)

Outbound tourism

• Premium Statistic Number of international tourist departures in the Philippines 2014-2029
• Premium Statistic Outbound tourism expenditures Philippines 2020-2022, by segment
• Premium Statistic Expenditures on accommodation services in outbound tourism Philippines 2012-2022
• Premium Statistic Expenditures on food and beverage services in outbound tourism Philippines 2012-2022
• Premium Statistic Expenditures on travel agency services in outbound tourism Philippines 2012-2022

Number of international tourist departures in the Philippines 2014-2029

Number of international tourist departures in the Philippines from 2014 to 2029 (in millions)

Outbound tourism expenditures Philippines 2020-2022, by segment

Total value of expenditure in outbound tourism in the Philippines from 2020 to 2022, by segment (in billion Philippine pesos)

Expenditures on accommodation services in outbound tourism Philippines 2012-2022

Value of expenditures on accommodation services for visitors in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Expenditures on food and beverage services in outbound tourism Philippines 2012-2022

Value of expenditures on food and beverage serving services in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Expenditures on travel agency services in outbound tourism Philippines 2012-2022

Value of expenditures on travel agencies and other reservation services in outbound tourism in the Philippines from 2012 to 2022 (in billion Philippine pesos)

Accommodation

• Premium Statistic Overnight travelers Philippines 2022, by type
• Premium Statistic Revenue of the hotels industry in the Philippines 2019-2028
• Premium Statistic Average hotel room rates Metro Manila Philippines 2021-2023, by star classification
• Premium Statistic Highest overnight room rates of hotels in Metro Manila, Philippines 2023, by city
• Premium Statistic Revenue of the vacation rentals industry in the Philippines 2019-2028

Overnight travelers Philippines 2022, by type

Number of overnight travelers in the Philippines in 2022, by type (in millions)

Revenue of the hotels industry in the Philippines 2019-2028

Revenue of the hotels market in the Philippines from 2019 to 2028 (in million U.S. dollars)

Average hotel room rates Metro Manila Philippines 2021-2023, by star classification

Average room rates of hotels in Metro Manila in the Philippines from 2021 to 2023, by star classification (in U.S. dollars)

Highest overnight room rates of hotels in Metro Manila, Philippines 2023, by city

Maximum overnight room rate of hotels in Metro Manila in the Philippines as of June 2023, by city (in Philippine pesos)

Revenue of the vacation rentals industry in the Philippines 2019-2028

Revenue of the vacation rentals market in the Philippines from 2019 to 2028 (in million U.S. dollars)

Further reports

Get the best reports to understand your industry.

Mon - Fri, 9am - 6pm (EST)

Mon - Fri, 9am - 5pm (SGT)

Mon - Fri, 10:00am - 6:00pm (JST)

Mon - Fri, 9:30am - 5pm (GMT)

• Secretary’s Corner
• GAD Activities
• GAD Issuances

• Mission and Vision
• Department Structure
• Key Officials
• Citizen’s Charter
• Attached Agencies
• General Info
• Culture & Arts
• People & Religion
• Tourism Industries Products
• Promotional Fair and Events
• Doing Business
• Philippines RIA Pilot Program
• Tourism Demand Statistics
• Standards Rules and Regulations
• Online Accreditation
• Accredited Establishments
• Learning Management System (LMS)
• News and Updates
• Announcements
• Publications
• Bids and Awards

51 CENTRAL LUZON TOUR GUIDES RECEIVE OVER P2.55M WORTH OF FREE INSURANCE COVERAGE, AND TOUR GUIDING KITS FROM TOURISM CHIEF TO CELEBRATE 51ST FOUNDING ANNIVERSARY OF DOT

Clark, Pampanga–In time for the Department of Tourism’s (DOT) 51st founding anniversary, 51 tour guides from the provinces of...

FRASCO HIGHLIGHTS ROLE OF GASTRONOMY TOURISM IN GLOBAL FORUM; BARES EFFORTS TO PUSH FOOD TOURISM IN PH

SEOUL, South Korea – Philippine Department of Tourism (DOT) Secretary Christina Garcia Frasco underscored the pivotal role of gastronomy in...

TOURISM CHIEF BARES PLAN TO LAUNCH TOURIST FIRST AID FACILITIES, ADD HYPERBARIC CHAMBERS IN PH

SEOUL, South Korea— Tourism Secretary Christina Garcia Frasco announced Wednesday (May 8) that the Department of Tourism (DOT) will be...

Accreditations

Published Vacant Position – February 13, 2024

Published vacant position – january 29, 2024, published vacant position – november 3, 2023, published vacant position – august 24, 2023.

Balik Bayani sa Turismo: FAQs – March 2024 issue

Balik bayan sa turismo: briefer – march 2024 issue, on the dot: official dot newsletter – march 2023 issue, on the dot: official dot newsletter – february 2023 issue.

Tourism in the Philippines

Philippine tourism industries, explore by interest, tourism videos.

THE PHILIPPINES IN NUMBERS

100,972,303, 134,107,832, dot attached agencies.

• Open Data Portal
• Official Gazette
• Office of the President
• Sandiganbayan
• Senate of the Philippines
• House of Representatives
• Department of Health
• Department of Finance
• Supreme Court
• Court of Appeals
• Court of Tax Appeals
• Judicial Bar and Council
• Bureau of Internal Revenue
• Bureau of Customs
• Bureau of Treasury
• Bureau of Local Government Finance

- Global Locations -

Headquarters

Future Market Insights, Inc.

Christiana Corporate, 200 Continental Drive, Suite 401, Newark, Delaware - 19713, United States

616 Corporate Way, Suite 2-9018, Valley Cottage, NY 10989, United States

Future Market Insights

1602-6 Jumeirah Bay X2 Tower, Plot No: JLT-PH2-X2A, Jumeirah Lakes Towers, Dubai, United Arab Emirates

3rd Floor, 207 Regent Street, W1B 3HH London United Kingdom

Asia Pacific

IndiaLand Global Tech Park, Unit UG-1, Behind Grand HighStreet, Phase 1, Hinjawadi, MH, Pune – 411057, India

• Consumer Product
• Food & Beverage
• Chemicals and Materials
• Travel & Tourism
• Process Automation
• Industrial Automation
• Services & Utilities
• Testing Equipment
• Thought Leadership
• Upcoming Reports
• Published Reports
• Contact FMI

Philippines Tourism Industry

Demand Forecast for Tourism in the Philippines by Medical Tourism and Sports Tourism for 2024 to 2034

Government-led Initiatives Propel Philippines to Tourism Excellence, Fostering Economic Growth and Cultural Exchange. Industry Outlook Available for 35+ Countries

• Report Preview
• Request Methodology

Analytical Study of Tourism in the Philippines from 2024 to 2034

The Philippines tourism industry is estimated to stand at US$ 12.30 billion in 2024. The industry is forecasted to exceed a valuation of US$ 34.47 billion by 2034. The industry is projected to experience impressive growth through 2034, recording a CAGR of 10.80%. Sales in the Philippines tourism are primarily driven by promotional efforts by tourism boards, travel agencies, and online platforms.

Don't pay for what you don't need

Customize your report by selecting specific countries or regions and save 30%!

Key Factors Influencing the Philippines Tourism Industry Growth

The Philippine economy relies a lot on tourism. Many people like to travel to the Philippines to enjoy its peaceful atmosphere and delicious food. Tourists especially love the Philippines because there are many tasty foods and beverages to choose from. Social media is making more people interested in culinary tourism in the Philippines .

In June 2023, the Philippines introduced its new tourism campaign called "Love the Philippines." It changed it from "It's More Fun in the Philippines" to focus more on real and deep experiences after the pandemic.

On Facebook, Twitter, and Instagram, travel influencers are showing off beautiful places and travel services online. Tourism companies are also putting ads there to reach more people. Consequently, there is likely to be around a 2.8X surge in the sales of tourism in the Philippines by 2034.

Hoteliers are using apps more to manage visitor services, giving them better control over the visitor experience. Also, services like digital check-in and contactless cards are getting popular, while facial and fingerprint verification help with payments and record keeping. This is boosting sales in the Philippines' hospitality industry.

In the Philippines, there are lots of different things to do for eco/sustainable tourism . People can join community activities in the Philippines, like fixing houses, planting mangroves, or helping with schools. They can also teach new skills or work on projects like building a visitor center or fixing up a forest.

Historical Industry Study on the Philippines Tourism alongside Future Projections

From 2019 to 2023, the Philippines tourism industry showed promising growth, boasting a 9.80% CAGR. Hotels in Metro Manila are getting better after the pandemic, with 4 million tourists visiting in the first nine months of 2023. That is almost twice as many as in 2022 and close to the year-end target set by the Department of Tourism. Tourists have already added US$ 5.7 billion to the economy.

Prices are still not as high as before the pandemic, and more places to stay are being made. If the government and cities with lots of future places to stay do well economically, more people might want to stay there, and the places might get fuller. More hotels are being built, with 6,400 new rooms expected by 2026, mostly in Quezon City and Pasay City. This trend is expected to contribute to the positive outlook of the Philippines tourism industry.

Social media is helping the tourism industry in the Philippines grow. Travel influencing is the new buzzword in the market. Travel influencers visit different places to promote tourism, and the Philippines is no exception. They now share the real footage of places and their experience on platforms like Facebook, Twitter, and Instagram, and tourism companies advertise there too. In the Philippines, there are 86.75 million active people using social media.

As social media platforms are proliferating more day by day, it is expected to help the industry develop more during the forecast period.

Principal Consultant

Talk to Analyst

Find your sweet spots for generating winning opportunities in this market.

Top Opportunities for the Philippines Tourism Industry Players

In October 2022, the Department of Tourism (DOT) in the Philippines changed the entry rule for travelers with the e-Arrival Card system. This system is easier because it does not need a mobile app and asks for less information. Also, by the end of 2024, the government plans to start a VAT Refund Program to give back VAT on things tourists take out of the country.

DOT started the "Tourism Champions Challenge" to help cities and towns with tourism, giving them $3.2 million. Overseas Filipino Workers (OFWs) who bring foreign tourists to the country can win prizes in a raffle called "Bisita, Be My Guest." Therefore, the future of the Philippines tourism and hotel market looks bright. Hotels in the Philippines are getting better, with more people coming, owing to promotions and help from the government.

Key Trends Shaping the Philippines Tourism Industry

• The Philippines travel industry is increasingly adopting sustainable practices. It aims to minimize environmental impact and promote responsible travel.
• Another evolving trend in the Philippines tourism industry is the increasing interest in medical and wellness tourism. The country is capitalizing on its natural resources to promote spa retreats and wellness-focused travel experiences.
• With the growth of remote work, more people are choosing to work while traveling. The Philippines has an affordable cost of living and reliable internet connectivity. This trend makes the Philippines an attractive destination to remote workers.

Get the data you need at a Fraction of the cost

Personalize your report by choosing insights you need and save 40%!

Comparative Analysis of the Adjacent Philippines Tourism Global Industry

A comparison of the tourism industry in the Philippines with that of South Korea and Malaysia has been conducted in the table below. Analysis of these industries from 2024 to 2034 suggests that their expected growth rates are going to be relatively similar, with minimal variations. This is because the entire Asia Pacific is witnessing a boom when it comes to tourism.

Philippines Tourism Industry:

South Korea Tourism Industry:

Malaysia Tourism Industry:

Tourism Industry Analysis in the Philippines by Segment

As far as the tourist type is concerned, the domestic segment is likely to perform better in 2024, holding 58.00% of the Philippines tourism industry share. Similarly, the 26 to 35 years segment is expected to generate significant turnover in terms of age group, possessing a 47.00% revenue share of the tourism industry in the Philippines in 2024.

Influence of Domestic Travelers is Very High in the Philippines Tourism Industry

The domestic traveler segment is likely to become the prime revenue generator within the industry. The main reason Philippine tourism is bouncing back is because more people are traveling within the country. In 2022, most overnight travelers were locals, with around 40 million visitors.

People prefer to visit their own country nowadays because they know about their own culture and interesting places there. Individuals also find domestic traveling cost-effective as it does not necessitate the huge amount of money required for trips abroad or getting visas. These travelers often know people and have friends in the places they visit, so they can do special things that they may not be able to do outside.

Tourism Emerged as the Go-to Choice for 26 to 35 Years Age Group

The 26 to 35 age group is the top segment in the industry. The main reason this segment is growing is because individuals belonging from this age group have enough money to travel. They are financially stable, so they can go wherever they want, whether it is within their own country or abroad.

People aged 26 to 35 like to travel because they want special and unforgettable experiences in each place they go. They really want to explore different tourist spots and are excited about seeing adventure sites. People in this group also enjoy adventurous activities like scuba diving and exploring different islands, which are easy to find in the Philippines.

Competitive Landscape

Tourism industry players in the Philippines employ miscellaneous strategies to get a competitive edge. Some players give high priority to enhancing infrastructure for smoother travel experiences. At the same time, many prioritize industry to showcase natural beauty and cultural richness. Some adopt sustainable practices to attract tourists who are extremely concerned about the environment. While others collaborate with the government to leverage policies for tourism promotion. Many make substantial investments in digital platforms for convenient traveler services.

Recent Developments

• In November 2023, the Department of Tourism and the Tourism Promotions Board Philippines launched the updated Travel Philippines app. This improved digital platform marks the start of the Philippine tourism industry's digital transformation. The aim is to offer travelers a more convenient way to explore the country.
• In October 2023, the Department of Tourism introduced its inaugural Tourist Assistance Call Center following the Philippines' achievement of over 4 million international arrivals. The call center is going to be available round-the-clock, connecting tourists with live agents who can offer information on various aspects. Some of these include addressing tourism complaints, responding to inquiries about the Philippine tourist destination policies, providing details on transportation options and accommodations, among others.
• In July 2023, the Department of Tourism launched the Philippines Hop-On-Hop-Off (HOHO) service in the capital city, debuting Manila's "Cultural Hub" tours. Secretary Frasco was accompanied by officials from the City Government of Manila, headed by Mayor Honey Lacuna, along with representatives from the tourism industry.

Key Philippines Tourism Industry Players

• Scorpio Travel and Tours Inc.
• Baron Travel
• Asiaventure Tours & Travel
• Vansol Travel & Tours
• Kapwa Travel
• Marsman Drysdale Travel Inc.
• Rajah Tours Philippines
• Atlas Tours and Travel Inc.
• Bridgeway Travel and Tours
• Haranah Tours Corporation
• Travel Related Incentive Programs and Services, Inc.
• Travbest Travel & Tours
• Rakso Air Travel & Tours Inc.
• GoldenSky Travel and Tours
• GrandHope Travel Tours
• Kesari Tours Pvt Ltd
• Tourismo-Filipino Inc.

Key Coverage in the Philippines Tourism Industry Research Report

• Factors Prompting the Philippines Culinary Tourism Market Size
• Philippines Tourism Market Outlook in Different Regions
• In-depth Analysis of Philippine Tourism Statistics
• Adjacent Study on the Philippines Vacation Market
• Emerging Trends in Philippine Hospitality Sector and Trends in Philippines Tourism Market
• Growth of the Philippine Travel Industry in Different Quarters
• Market Overview of Tourism Destinations in the Philippines

Key Segments Profiled in the Philippines Tourism Industry Survey

By tourism type:.

• Cultural & Heritage Tourism
• Medical Tourism
• Eco/Sustainable Tourism
• Sports Tourism
• Wellness Tourism

By Booking Channel:

• Phone Booking
• Online Booking
• In Person Booking

By Tourist Type:

• International

By Age Group:

• 15-25 Years
• 26-35 Years
• 36-45 Years
• 46-55 Years
• 66-75 Years

Frequently Asked Questions

How big is the tourism industry in the philippines.

The industry size for tourism in the Philippines is forecasted to be worth US$ 12.30 billion in 2024.

What is the Sales Forecast for Tourism in the Philippines?

The Philippines tourism market value is projected to surpass US$ 34.47 billion by 2034.

What is the Projected CAGR for the Philippines Tourism Industry?

The CAGR of the Philippines tourism industry is estimated to be around 10.80% through 2034.

What is the Market Trend in the Philippines for Tourism?

Ecotourism is a key industry trend where travelers indulge in protection and management of natural resources.

Which is the Leading Brand of Tourism in the Philippines?

Marsman Drysdale Travel Inc. and Rajah Tours Philippines are Philippines Tourism industry leaders.

Table of Content

Recommendations

Travel and Tourism

Tourism Market

Published : November 2022

Philippines Culinary Tourism Market

Published : July 2022

Explore Travel and Tourism Insights

Talk To Analyst

Your personal details are safe with us. Privacy Policy*

- Talk To Analyst -

This report can be customized as per your unique requirement

- Get Free Brochure -

Request a free brochure packed with everything you need to know.

- Customize Now -

I need Country Specific Scope ( -30% )

I am searching for Specific Info.

- Download Report Brochure -

You will receive an email from our Business Development Manager. Please be sure to check your SPAM/JUNK folder too.

• Agri-Commodities
• Asean Economic Community
• Banking & Finance
• Business Sense
• Entrepreneur
• Executive Views
• Export Unlimited
• Harvard Management Update
• Monday Morning
• Mutual Funds
• Stock Market Outlook
• The Integrity Initiative
• Editorial cartoon
• Design&Space
• Digital Life
• 360° Review
• Biodiversity
• Climate Change
• Environment
• Envoys & Expats
• Health & Fitness
• Mission: PHL
• Perspective
• Today in History
• Tony&Nick
• When I Was 25
• Wine & Dine
• Live & In Quarantine
• Bulletin Board
• Public Service
• The Broader Look

Today’s front page, Wednesday, May 15, 2024

The Philippines: A rising tourism destination in a post-Covid world

• Benjamin Layug
• September 4, 2021
• 4 minute read

In the article “Rising Stars in Travel” by travel writer Jared Ranahan of Forbes.com, the well-respected American business and financial news publication, the Philippines was named among seven countries (the others are Ethiopia, Iran, Myanmar, Georgia, Slovenia and Tunisia) that “have potential to become major tourist destinations in a post-Covid world.”

Even as the global tourism industry struggles in the midst of the unprecedented downturn due to the pandemic, many nations around the world are preparing for a boom in international visitors once travel is more feasible. These seven highly underrated countries have the ingredients to become world-class destinations and establish themselves as a prominent regional force for tourism—pristine natural beauty, historic ruins, and fascinating cultural experiences.

The Philippines offers unique experiences for all kinds of tourists looking for a relaxed and laid-back getaway from the hustle and bustle of their everyday lives, from sandy shores to dreamy mountain scapes to awe-inspiring cities steeped in cultural heritage.

Of course, the No. 1 tourist destination in the country is still the 10.32-sq-km resort island of Boracay, famous for its 4-km long, powder-fine white beach, which is lined with a number of world-class resorts and hotels.  Across the island from white beach is Bulabog Beach, a windsurfing and kite boarding mecca.  Awarded as the Best Island in the World by the international travel magazine Travel + Leisure (T+L) in 2012, Boracay was also at the top of the “Best Islands in the World” list published by the international magazine  Condé Nast Traveler. In 2016, Boracay headed the magazine’s list of “Top 10 Destinations To Watch.”

Similarly, Travel + Leisure cited the island province of Palawan as the world’s best island in the 2020 World’s Best Awards, besting 24 (Galapagos Islands in Ecuador, Maui in Hawaii, Bali in Indonesia, Great Barrier Reef Islands in Australia, etc.) others in the world’s islands category with a score of 94.83. Boracay also made it to No. 14 in T+L ’s World Best Island list and was hailed 5th in Asia that same year.

Offering some of the most beautiful white-sand beaches, resorts and scenery such as striking limestone cliffs extending directly from the ocean, here you can also dive in World War II shipwrecks off Coron (a piece of nature and history enveloped in one destination), explore old-growth rain forests and paddle into Puerto Princesa Subterranean  River, one of the world’s longest subterranean rivers, a Unesco World Heritage Site (1999) and a New 7 Wonders of Nature in 2012. Last year, Condé Nast Traveler also cited the Hidden Beach in El Nido as one of the 30 Best Beaches in the World.

Speaking of diving, the Philippines was recognized, for the second time, as the world’s leading dive destination during last year’s 27th World Travel Awards, besting other famous dive destinations such as the Azores Islands, Bora Bora, French Polynesia, Cayman Islands, Fiji, Galapagos Islands, Great Barrier Reef, Australia, Maldives and Mexico.  Similarly, Intramuros in Manila, a well preserved example of Spanish colonial architecture, was named as the world’s leading tourist attraction winning, for the first time, against Acropolis in Greece, Burj Khalifa in Dubai, Grand Canyon National Park in the United States, Mount Kilimanjaro in Tanzania and Taj Mahal in India, among others.

Siargao, in Northern Mindanao, also won as the World’s Leading Island Destination.  The “Surfing Capital of the Philippines,” its Cloud Nine, a dramatic and powerful reef break, was recently dubbed as the Top 8 among the World’s Best Surfing Spots by CNNGo, a travel site of CNN International. It is also home to beautiful white-sand beaches, naturally carved tide pools, mangrove forests, coves, serene lagoons and caves.

Speaking of Spanish colonial architecture, aside from having world-class diving sites, beautiful white-sand beaches and world-class resorts, Cebu and Bohol are also home to many Spanish-era churches, ancestral houses and watchtowers.  Though many Bohol churches were destroyed or heavily damaged during the October 15, 2013 earthquake, almost all have been rebuilt and faithfully restored.  When in Bohol, a visit to the Chocolate Hills, a National Geological Monument proposed for inclusion in the Unesco World Heritage List, is a must.

Way up north in Luzon is Vigan, a Unesco World Heritage Site.  The best preserved example of a planned Spanish colonial town and one of a few left in the country whose old structures have remained mostly intact, its main draw are its sett pavements, Earthquake Baroque  church and stone houses ( bahay na bato ) which fuse native Philippine and Oriental building design and construction.  In May 2015, Vigan was officially recognized as one of the New 7 Wonder s Cities (together with Beirut, Doha, Durban, Havana, Kuala Lumpur and La Paz).

Also up north in Luzon is where you will find the spectacular mountain scenery of Cordillera Administrative Region, home to the spectacular Ifugao Rice Terraces, a Unesco World Heritage Site inscribed in 1995; the 2,922-m (9,640 ft) Mount Pulag (the highest peak in Luzon and the third highest in the country), a mountaineers delight; the much-loved, cloud-wreathed and pine-clad Baguio City, the “Summer Capital of the Philippines;” the mighty and swirling Chico River of Kalinga, a white water rafting and kayaking destination; and Banaue and Sagada (home to the “hanging coffins” and Sumaguing Cave), both heaven for adventurers.

Related Topics

Korea announces plans to host yeosu world island exhibition in 2026.

• BusinessMirror

Crimson and Quest hotels beckon vaccinated travelers

• September 11, 2021

DOT: Sofitel Manila closure ‘significant loss to tourism’

• Ma. Stella F. Arnaldo
• May 15, 2024

KAISA SA SINING | Biñan as a CCP Regional Art Center

• John Paul H. De Paz

BIÑAN PUTO LATIK FESTIVAL | A celebration of tradition, talent and identity

• John Eiron R. Francisco

BIÑAN’S BIG THREE | Guardians of progress, keepers of heritage

Sofitel closure to further hike room rates in 5-star hotels

• May 13, 2024

UP, UP AND AWAY | ‘Bicol Loco’ festival showcases music, culture and hot air balloons

• Jovee Marie N. de la Cruz
• May 11, 2024

Tips for winning an all-expense paid getaway with Maya and the Gang

Turning travel goals into reality at The Metrobank Travel Fair 2024

Sofitel Philippine Plaza workers will get nearly P300 million in separation benefits–hotel owner

• May 10, 2024

Fans are following Taylor Swift to Europe after finding Eras Tour tickets less costly there

• LISA LEFF / The Associated Press

Sofitel owner wants 25 years more on its lease with GSIS

Pinoy concertgoers among Top 5 in Asia Pacific–Visa

• Cai U. Ordinario
• May 9, 2024

BOC, DICT rolls out e-Travel Customs System

• Joel R. San Juan

Discovery Primea celebrates Mother’s Day with unforgettable offers for moms

• May 8, 2024

Megaworld seeks to increase Muslim guests on its properties

• May 7, 2024

Palawan, Romblon beaches listed with world’s 50 best

• May 6, 2024

Make it a Mother’s Day to remember at Seda Manila Bay

• May 4, 2024

Tagaytay most visited Cavite LGU in 4th quarter of 2023

An autumn in Seoraksan

• Benjamin Locsin Layug

HANN RESERVE | Elevating Central Luzon to global tourism prominence

• May 3, 2024

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed .

Input your search keywords and press Enter.

• Press Releases
• Press Enquiries
• Travel Hub / Blog
• Brand Resources
• Newsletter Sign Up
• Global Summit
• Hosting a Summit
• Upcoming Events
• Previous Events
• Event Photography
• Event Enquiries
• Our Members
• Our Associates Community
• Membership Benefits
• Enquire About Membership
• Sponsors & Partners
• Insights & Publications
• WTTC Research Hub
• Economic Impact
• Knowledge Partners
• Data Enquiries
• Hotel Sustainability Basics
• Community Conscious Travel
• SafeTravels Stamp Application
• SafeTravels: Global Protocols & Stamp
• Security & Travel Facilitation
• Sustainable Growth
• Women Empowerment
• Destination Spotlight - SLO CAL
• Vision For Nature Positive Travel and Tourism
• Governments
• Consumer Travel Blog
• ONEin330Million Campaign
• Reunite Campaign

WTTC’s Latest Economic Impact Report Reveals Significant Recovery in the Philippines Travel & Tourism Sector in 2021

Travel & Tourism jobs in the Philippines increased by 20.5%

Fourth fastest Travel & Tourism GDP growth rate for any country in the world in 2021

MANILA, Philippines: The World Travel & Tourism Council’s latest Economic Impact Report revealed last year the Philippine’s Travel & Tourism contribution to the nation’s economy climbed 129.5.% year on year, to reach US$ 41 billion.

Following an 80% decline, this impressive rise saw it ranked as the world’s fourth fastest growing economy during 2021.

News of the sector’s growing revival from the pandemic was revealed today by Julia Simpson, President & CEO of the World Travel & Tourism Council ( WTTC ), which represents the global Travel & Tourism private sector, at its prestigious Global Summit in the Philippines.

It was delivered in the capital, Manila, before more than 1,000 delegates from across the global Travel & Tourism sector, including CEOs, business leaders, government ministers, travel experts and the international media.

WTTC’s Economic Impact Report (EIR) for the Philippines shows that in 2021, the sector supported 7.8 million jobs, representing a substantial 20.5% rise in 2020, compared with a global increase of 6.7%.

Before the pandemic, the Philippines Travel & Tourism sector’s contribution to GDP was ​​22.5% of the total economy (worth US$92.6 billion). However, due to damaging travel restrictions it then plunged by 80.7% to a mere US$ 17.8 billion, dropping to just a 4.8% share towards the country’s GDP.

But in 2021 this rose to US$ 41 billion, representing a 10.4% share of the nation’s total economy, which signals the recovery of the sector is well underway.

The latest EIR also takes a forward look at the sector with the global tourism body forecasting that the Philippines Travel & Tourism contribution to GDP will grow by 6.7% over the next decade, exceeding the expected country's overall economy average growth rate of just 5.6%.

Julia Simpson, WTTC President & CEO, said: “Our latest EIR for the Philippines signals the astonishing recovery of the country’s Travel & Tourism sector.

“Resulting in a massive employment boost for the sector, leading to the recovery of 1.3 million more jobs compared to the previous year. Our expert analysis shows that the economy has turned a corner and is firmly on the road to recovery.”

As a result, WTTC forecasts that the Philippines Travel & Tourism contribution to GDP could be worth in excess of US$ 155 billion in 2032, accounting for 21.4% of the whole economy.

With Travel & Tourism employment forecast to grow annually by an average of 3% over the next 10 years, nearly three million new jobs could be created, accounting for 21.5% of all jobs in the Philippines.

WTTC’s 2022 EIR marks a vast change in fortunes for the embattled Travel & Tourism sector in the country, which was left reeling by the impact of the pandemic but is now firmly on the road to recovery.  

Download the press release .

China’s Travel & Tourism Sector Set to Recover by More Than 60% This Year, Reveals WTTC

Portugal’s Travel & Tourism Sector Faces Job Shortfall of 85,000 This Year, Says WTTC Report

UK Travel & Tourism Sector Sees a Massive Job Shortfall of More Than 200,000 This Year, Says WTTC Report

• Skip to main content
• Keyboard shortcuts for audio player

To Build Up Tourism, Philippines Loosens Pandemic Restrictions For Filipinos

Ashley Westerman

The tourism industry in the Philippines lost some $8 billion in 2020 because of the pandemic. Filipinos are being encouraged to travel domestically to try to restart a crucial sector of the economy.

Copyright © 2021 NPR. All rights reserved. Visit our website terms of use and permissions pages at www.npr.org for further information.

NPR transcripts are created on a rush deadline by an NPR contractor. This text may not be in its final form and may be updated or revised in the future. Accuracy and availability may vary. The authoritative record of NPR’s programming is the audio record.

Free Hepatitis B screening at the PH Consulate in SF on May 24

CPR campaign launches to improve cardiac arrest survival rates, CPR skills in Asian American communities

[column] navigating the child custody move away process in california.

Governor Newsom’s cuts to the Equitable Building Decarbonization program will harm low-income communities

Easing the toll of alzheimer’s on women, philippine airlines pilots embrace skybreathe® onboard for eco-friendly flying, a first in asia, [column] the countdown to your ‘summer-body’ begins today here’s how to get rid of that ‘bra-fat’ in no time, stakeholders begin rebuilding ph tourism industry in 2021.

Foreign visitors drop to 84% in 2020 due to travel restrictions

PHILIPPINE tourism stakeholders believe that this year is crucial in rebuilding the country’s tourism industry battered by the global pandemic that hit in 2020.

“I believe 2021 is a major transition year for all of us,” Tourism Promotions Board Chief Operating Officer Anthonette Velasco Allones said at the Kapihan sa New York online dialogue with the Fil Am Press Club of New York on Thursday, Jan. 27.

Revenue lost from international tourism in 2020 was P400 billion, Department of Tourism and TPB officials estimate, with the number of foreign visitors that visited the Philippines falling to almost 84% due to travel restrictions.

DOT Undersecretary Roberto Alabado III said that 8.2 million foreign tourists visited the Philippines in 2019 and because of the restrictions imposed around April, the department noted that there were only about 1.3 million foreign tourists for 2020.

“The drop in arrivals means billions of pesos in tourism revenues brought devastation on the economy,” Alabado said, noting that January 2020 was off to a good start and had an 11% increase in the number of visitors from the same period in 2019.

As restrictions were imposed to contain the spread of COVID-19, the number of tourists dropped.

In a statement, Tourism Secretary Bernadette Romulo-Puyat said the impact of COVID-19 that started to be felt in the first quarter of 2020 “was unprecedented and spared no one.”

“With the closure of borders to international tourist traffic and the imposition of quarantine measures, tourism activities ground to a halt affecting various enterprises and displacing workers,” Puyat said.

The tourism sector employed an estimated 5.7 million. Nearly five million workers either lost their jobs or their salaries slashed.

Jojo Clemente, president of the Tourism Congress of the Philippines, said that they have been working with DOT, TPB and the various stakeholders to jumpstart the tourism industry and start rebuilding.

Clemente said they were looking at the balikbayan market across the diaspora to help in this undertaking.

“Kababayans have always wanted to come back home even before the Christmas season last year. We are hoping that with the ongoing vaccination rollout, the situation as far as travel restrictions will get better,” he said. “We have done our best in the private sector for tours to be more flexible owing to the circumstances we’re facing.”

The government slowly eased domestic travel and some destinations have reopened for domestic tourists, including El Nido, Boracay, Bohol, parts of the Ilocos region, Baguio City, parts of Bataan, Batangas and Legazpi City.

According to Alabado, the DOT continues to assess whether the destinations are ready to open and meetings with the various local government units have been ongoing.

“We are trying to safely and gradually reopen but in the end, it is still the LGUs’ call whether they are ready to reopen or not,” he said.

Allones agrees, saying that the industry is willing to adapt to the evolving needs and requirements essential to reopening.

“Safety is the new luxury,” said Allones, who took over TPB’s reins in February 2020. “All our partners like hotels, the transport sector, parks and amusement, they have all endeavored to make sure that our tourists are safe.”

Allones also said that they have pivoted to digital technology and created a Travel Philippines app to ensure that the right and updated information is properly disseminated.

This travel app includes information, basic updates and general protocols, among others and is meant for tourists and stakeholders.

As the government continues to slowly ease domestic travel with the reopening of destinations with health and safety protocols in place, the stakeholders are hopeful that visitor arrivals to the country will make its steady climb to reach pre-pandemic figures.

Momar G. Visaya

Momar G. Visaya is the Executive Editor of the Asian Journal. You can reach him at [email protected] .

WHO: No need to double mask

Biden signs executive order eliminating trump-era barriers to legal immigration.

For a country that has peopole starving to death, they should open up the phillppines to foreign tourists by using a CV19 Passport like other countries are starting to do, By using the fact people have the vacinne this avoids transmission of the disease. There fore a country thaty neeeds for people to eat and work, they should alrerady be doing this, I never seen a country that is losinbg millions of pesos and Jobwhy they are not doing this.

People are literally starving to death there due to no work and no tourists, but the stupid government is too brainwashed by world media (and paid off by China) to see it. They are scared of the fake China virus instead and are letting their country rot to death.

The 12th Regional Travel Fair Heads North For A Three-Day Event in Ilocos

TPB Celebrates Back-to-Back Successes at IT&CMA 2023 in Bangkok

11th Regional Travel Fair surpasses pre-pandemic performance, hits over PHP 110M in sales

TPB’s PHITEX program wins National Tourism Initiative of the Year

TPB, Clark formalize tie-up for MICECON 2024

• Top Stories
• Stock Market
• BUYING RATES
• FOREIGN INTEREST RATES
• Philippine Mutual Funds
• Leaders and Laggards
• Stock Quotes
• Stock Markets Summary
• Non-BSP Convertible Currencies
• BSP Convertible Currencies
• US Commodity futures
• Infographics
• B-Side Podcasts
• Agribusiness
• Arts & Leisure
• Special Features
• Special Reports
• BW Launchpad

• Editors' Picks

Philippine tourism industry seen to reach pre-pandemic levels by 2024 

By Revin Mikhael D. Ochave, Reporter

THE DOMESTIC tourism sector is expected to reach pre-pandemic levels by 2024, although near-term challenges such as high inflation may affect demand, according to industry stakeholders. 

“We consulted our members, we also talked to some experts, reports coming from United Nations World Tourism Organization (UNWTO) and many of them are really looking at 2024 as the year that we can go back to pre-pandemic levels. So, the next year and a half will be crucial,” Philippine Hotel Owners Association (PHOA) Executive Director Benito C. Bengzon, Jr. said in an interview with BusinessWorld Live on One News television channel on Monday.

The coronavirus disease 2019 (COVID-19) pandemic brought travel and tourism to a standstill around the world. The industry is slowly recovering as travel restrictions ease and COVID-19 cases drop.

Mr. Bengzon said he is optimistic that the tourism and hotel industry is heading towards recovery, after travel demand improves during the summer months.

“For the hotel industry, we have been registering very good occupancy rate in the last couple of months. This has been driven by the strong demand among Filipinos who are out on summer vacation,” Mr. Bengzon said.    

Preliminary data from the Philippine Statistics Authority (PSA) recently showed that the share of the local tourism industry to the country’s gross domestic product (GDP) inched up to 5.2% in 2021 from 5.1% in 2020. However, this is still signi fi cantly lower than the 12.7% seen in 2019.

Tourism Congress of the Philippines (TCP) President Jose C. Clemente III said that most countries and industry experts are aiming to see travel and tourism to reach pre-pandemic levels by 2024.

“Of course, that will depend on some factors such as the war in the Ukraine and COVID-19 or new viruses that may come to light. If there is a resolution to Ukraine sooner than later and no new viruses, then travel and tourism should be okay,” Mr. Clemente said in a Viber message. 

John Paolo R. Rivera, associate director at the Asian Institute of Management (AIM) – Dr. Andrew L. Tan Center for Tourism, said in a Viber message that the projection of attaining pre-pandemic levels by 2024 is “reasonable” but may have already factored in disruptions from the pandemic, global economy and other external factors.

“However, it is also possible to reach pre-pandemic levels as early as 2023 if no disruption will happen such as a surge, lockdown, war, political instability, and security threat. While it is not likely, we are living in a volatile, uncertain, complex and ambiguous world. Anything can happen,” Mr. Rivera said.

However, the spike in fuel and food prices may pose a challenge to the industry’s recovery.

“Any increase in oil will invariably a ff ect prices of commodities and services across di ff erent sectors… This (oil hike) is a challenge but we don’t really see it as a dampener,” Mr. Bengzon said.

Mr. Clemente said that the industry has little control when it comes to in fl ation, which is expected to continue accelerating in the next few months.

“Coping with challenges such as inflation and oil price hikes, unfortunately, are external factors that the travel and tourism industry has little control over. The most we can do is to do our best to keep prices down as best we can but still continue to make acceptable margins,” Mr. Clemente said.    

“We have to remember that tourism is also coming out from a two-year hibernation and we are just starting to get back on our feet. We also need to make back what we lost during the peak of the pandemic,” he added.    

Mr. Bengzon said the local tourism industry needs to achieve an “optimum balance” to achieve recovery.

“We know that there’s still some restrictions on international travel. For domestic (travel), for us to really sustain this growth momentum, it’s really important that we’re able to contain COVID-19, to make sure that Filipinos who travel around the country observe health protocols,” the PHOA executive director said, noting that tourists from major markets such as South Korea, Japan and China are crucial to recovery.

According to AIM’s Mr. Rivera, the tourism industry’s recovery can be supported by encouraging more Filipinos to get their COVID-19 vaccines and booster shots.    

“Everyone should get vaccinated and boosted, continue complying with minimum health standards so we can make sure that we are towards no alert level and avoid an increase in alert level so mobility continues to progress,” Mr. Rivera said.

RELATED ARTICLES MORE FROM AUTHOR

Philippines central bank tempers hawkish tone as high rates bite

BSP says less hawkish stance may put pressure on peso

BSP signals possible rate cut in Aug.

Shakey’s Pizza targeting at least 400 new stores across brands in 2024

Alcuaz and his unwoven tapestries, a minute with: lena waithe as a ‘guy or a chick’ in spielberg’s ready....

PH 2022 tourism revenues hit P209-B

The country’s 2022 tourism industry generated P208.96 billion ($3.68 billion) in revenues, a whopping 2,465 percent increase from 2021, with 2.65 million international visitor arrivals as of end this year and setting the stage for a more vibrant 2023, the Department of Tourism reported.

In a report, the DOT said the figure covered only from February 2022 to end December because the tourism industry only reopened its borders for all type of travelers in the second month of last year. The DOT further noted that tourist arrivals exceeded the 1.7-million target for the year.

With the reopening in February, Filipinos abroad flocked back to the country for the annual Christmas and New Year celebrations as well as visits from foreign tourists who chose the Philippines as their holiday destination.

Of the total 2.65 million international visitor arrivals last year, 628, 445 were returning Filipinos while the bulk of 2.02 million tourists were foreigners from the country’s top tourist markets from the United States (505,089), South Korea (428,014), Australia (137,974), Canada (121,413), the United Kingdom (101,034), Japan (99,557), Singapore (53,448), India (51,542), Malaysia (46,805), and China (39,627).

The DOT also reported of an estimated 5.23 million tourism-related jobs generated. There were also 11,989 DOT-accredited tourism enterprises as of December 29, 2022. A total of 25,770 tourism stakeholders have also been trained.

In her New Year’s Eve message, Tourism Secretary Christina Garcia Frasco said this clearly showed the gains of the Marcos administration’s support for tourism and the hard work of the entire tourism industry towards recovery amid the setbacks from the unprecedented crisis brought about by the COVID-19 pandemic. Frasco noted that the numbers were achieved despite the new administration’s being only six months in office as President Ferdinand Marcos Jr. was elected only in May last year.

Frasco expressed optimism for 2023 as a year filled with abundance, optimism and hope. “Moments of great difficulty are also moments of great opportunity. In the past, we have overcome a global pandemic, survived various calamities, and thrived through a host of many other challenges, yet, the Philippine tourism industry has managed to exceed expectations and our tourism partners and frontliners continue to offer the best of Filipino grace and hospitality to the world,” the tourism chief said.

Frasco also thanked President Ferdinand “Bongbong” Marcos, Jr. for his continuous support to the tourism industry as one of the drivers for economic recovery.

She noted that the efforts made by the Department, together with its partners, were part of the current administration’s vision for it to be a catalyst for the Philippines’ economic resurgence not only in terms of job opportunities but investments as well.

“Therefore, we welcome 2023 with gratitude and excitement for Philippine Tourism to bounce back stronger than ever. We shall welcome with warmth and that distinct Filipino smile visitors from all over the world as they visit our award-winning beaches, experience the richness of our culture, and enjoy our world-renowned Filipino Brand of service excellence,” she said.

Earlier, Frasco revealed to the media that the DOT is targeting 4.8 million international visitors in 2023 as its baseline but she remains hopeful that the Department will again surpass its targets just like the achievements done in 2022.

“We look forward to the continued convergence and collaboration of our tourism stakeholders— travelers, tourism players, national agencies, local government units, and host communities— in propelling our industry to the heights of becoming a tourism powerhouse in Asia,” the tourism chief concluded.

You are using an outdated browser. Please upgrade your browser to improve your experience.

Please select region

• National Capital Region
• Cordillera Administrative Region
• Ilocos Region
• Cagayan Valley
• Central Luzon
• Bicol Region
• Western Visayas
• Central Visayas
• Eastern Visayas
• Zamboanga Peninsula
• Northern Mindanao
• Davao Region
• SOCCSKSARGEN
• Caraga Region

PBBM calls for continued PPP to promote PH tourism industry

No. of Shares:

Currently viewed by: Marcus Rosit

• Press Releases

• by Andrea Bancud
• May. 14, 2024 2:09 pm in Press Releases

MANILA -- President Ferdinand R. Marcos Jr. has called for a continued relationship between the government and the private sector to promote the Philippine tourism industry.

The tourism industry has significantly contributed to the revenue generation, job creation and economic growth of the country, according to President Marcos.

In his speech delivered by Department of Tourism (DOT) Secretary Esperanza Christina Garcia Frasco during the Tourism Summit on Monday, President Marcos said the significant contribution of the private sector to the country’s tourism industry has made the Philippine destinations stood out from others.

“To the exemplary industry leaders, content creators, and key players who are making an impact in the tourism community: You are serving your country well with your exceptional work. You are also showing us what it takes, what it requires, to give the Philippines that edge over other destinations,” President Marcos said.

“Ladies and gentlemen, let us continue this partnership between the government and the private sector, working together to support our MSMEs, including those catering to the needs of the tourism industry,” the President added.

The President also expressed gratitude to the Go Negosyo led by business leader Joey Concepcion, the DOT and its partners and to the Inspiring Tourism Entrepreneurs Awards recipients.

He also urged the private sector “to bring the rewards of a thriving tourism industry directly to the Filipino people” as he reminded them to always keep in mind the need to protect the environment, to care for all people, and to utilize the resources with great prudence.

“For, at the end of the day, we are not just entrepreneurs – we are all promoted advocates and protectors of our beautiful country. Only by being so can we make the Philippines a truly sustainable, inclusive, and resilient global tourism hub,” he said.

The chief executive also acknowledged the contribution of the tourism sector to the country’s economy.

He said the DOT is on track to realizing its goal under the National Tourism Development Plan for 2023-2028 that outlines a clear path towards establishing a sustainable, resilient and competitive tourism industry.

The President said the DOT has been intensifying efforts to enhance tourism services in the country by implementing the Filipino Brand of Service Excellence (FBSE) program, among other efforts that attracted thousands of tourists.

In 2023, the DOT recorded 5.5 million inbound tourists, which is 15 percent higher than the 4.8 million target for the year. In the first four months of 2024 alone, DOT’s record showed more than two million tourist arrivals

“These numbers, and the accompanying visible increase in economic activities and commerce across our famous destinations, are a testament to the industry’s recovery,” President Marcos said.

“These also prove that the active participation of every stakeholder matters; that one’s perseverance to acquire more skills, know-how, and networks makes a difference in our tourism agenda. At the same time, these numbers pose challenge for us to translate these gains into tangible benefits – benefits for our people, our communities and our economy,” he added.

Before concluding his speech, President Marcos expressed confidence that the tourism summit will become a venue for the revival of the country’s tourism industry, which was greatly affected by the COVID-19 pandemic. (PND)

• Philippine tourism industry
• revenue generation
• job creation
• economic growth

About the Author

Andrea Bancud

Information II from the Creative Production Services Division of PIA Central Office who also writes scripts for IEC materials such as AVP, TV Commercial, Radio Commercial and print materials. 

Related Articles

Related news.

• Most Viewed
• Trending Features
• Archived Features

Feedback / Comment

Get in touch, philippine information agency.

The Philippine Information Agency is the official public information arm of the Government of the Republic of the Philippines. The PIA works with the Office of the President, national government agencies, and other public sector entities in communicating their programs, projects, and services to the Filipino people. The agency has a regional office in all 16 regions and has an information center in 78 provinces across the Philippines.

Government Links

• The President
• Presidential Communications Office
• APO Production Unit, Inc.
• Bureau of Communications Services
• Freedom of Information
• People's Television Network, Inc.
• Philippine Broadcasting Services
• Philippine News Agency
• Presidential Broadcast Staff - Radio Television Malacañang
• Office of the Vice President
• Supreme Court
• Senate of the Philippines
• House of Representatives

+63 2 8 926 5129

[email protected]

Republic of the Philippines

All content is in the public domain unless otherwise stated.

• COVID-19 Full Coverage
• Cover Stories
• Ulat Filipino
• Special Reports
• Personal Finance
• Other sports
• Pinoy Achievers
• Immigration Guide
• Science and Research
• Technology, Gadgets and Gaming
• Chika Minute
• Showbiz Abroad
• Family and Relationships
• Art and Culture
• Health and Wellness
• Shopping and Fashion
• Hobbies and Activities
• News Hardcore
• Walang Pasok
• Transportation
• Missing Persons
• Community Bulletin Board
• GMA Public Affairs
• State of the Nation
• Unang Balita
• Balitanghali
• News TV Live

Marcos says tourist arrivals show PH tourism recovery

President Ferdinand "Bongbong" Marcos Jr. has said the tourist arrivals in the country have proven the tourism industry's recovery.

In a speech delivered by Tourism Secretary Esperanza Christina Garcia Frasco during the Tourism Summit 2024 on Monday, Marcos said the Department of Tourism (DOT) has been intensifying efforts to enhance tourism services in the country by implementing the Filipino Brand of Service Excellence (FBSE) program.

More than two million tourist arrivals have been recorded in the first four months of the year, the Presidential Communications Office (PCO) said.

"These numbers, and the accompanying visible increase in economic activities and commerce across our famous destinations, are a testament to the industry's recovery," Marcos said.

"These also prove that the active participation of every stakeholder matters; that one's perseverance to acquire more skills, know-how, and networks makes a difference in our tourism agenda. At the same time, these numbers pose a challenge for us to translate these gains into tangible benefits – benefits for our people, our communities and our economy," he added.

In 2023, the DOT recorded 5.5 million inbound tourists, the PCO said, which is 15% higher than the 4.8 million target for the year.

Marcos also highlighted the contribution of the private sector to the country's tourism industry, which has made the Philippine destinations stand out from others.

"To the exemplary industry leaders, content creators, and key players who are making an impact in the tourism community: You are serving your country well with your exceptional work. You are also showing us what it takes, what it requires, to give the Philippines that edge over other destinations," Marcos said.

"Ladies and gentlemen, let us continue this partnership between the government and the private sector, working together to support our MSMEs, including those catering to the needs of the tourism industry," he added.

Marcos urged the private sector "to bring the rewards of a thriving tourism industry directly to the Filipino people" as he reminded them to always keep in mind the need to protect the environment, to care for all people, and to utilize the resources with great prudence.

In June last year, the DOT unveiled the Philippines' new tourism slogan, " Love the Philippines ."

"Love the Philippines" replaced "It's More Fun in the Philippines", the country's invitation to travelers since 2012. — VDV, GMA Integrated News