lancaster tourism alliance

Country Charm with an Urban Twist

Relax, unwind and enjoy all of the excitement, history and scenic beauty Lancaster County, PA has to offer. Whether you're looking to discover our Amish Heritage, sample our amazing PA Dutch cuisine, explore our diverse downtown district, take in a spectacular shows, or get back to nature on our many trails, we're here to make sure your visit is a memorable one!

Plan Your Perfect Trip

 Explore our partner pages, check out exciting new travel itineraries, and follow us on social media for all the insider, local tips and tricks on planning the perfect trip through Lancaster County. Our promise: there's so much to see and do, you'll need to keep coming back again and again.

Let us show you why we love Lancaster!

Support the Lancaster City Welcome Initiative Planning Process!

The survey has now closed and results are being tabulated, building on lancaster city’s historic welcoming tradition.

For hundreds of years the City of Lancaster has embraced a rich welcoming tradition. This has brought valuable growth to our businesses, local economy, city, and residents. Continuing this tradition and building on this opportunity starts with you! Your input is extremely valuable and will help guide our future planning. We invite you to learn more, and get involved!

Hey Lancaster City!

Support the lancaster city welcome initiative planning process.

The City of Lancaster has been internationally recognized as one of the most welcoming cities in the world with more diversity (per capita) than any other place in the United States. Leaning into the opportunity this creates, city leaders are proactively thinking about the city’s assets and how we can create more opportunities to welcome visitors in support of the local economy.

The Lancaster City Welcome Initiative is a grant-funded project and a formal process to build the city’s first official tourism master plan. It is aimed at maximizing the tourism economy and increasing the economic potential of the city. This effort is a follow-on initiative directed by the Our Future Lancaster plan. The Lancaster City Welcome Initiative plan will focus on leveraging local attractions, as well as the rich history, natural beauty, and cultural heritage of the city to attract visitors from near and far, boost the local economy, increase local quality of life, and emphasize the unique assets that make this city a wonderful place to live, work, play, and visit.

As the planning process progresses additional project updates, events, and opportunities to engage will be posted to this website.

For more information contact Cheila Huettner at [email protected] .

Your Voice Matters – Take the survey!

Look for an extra-large postcard in the mail the week of February 12, 2024. This is your formal invitation to participate in a community-wide survey and to help shape the city’s approach to tourism related investments and promotions for the next ten years.

Why wait? Just find a quiet place with a reliable internet connection, and set aside approximately 30 minutes to take the survey.

(Don’t delay – Survey closes March 25, 2024!)

Sign up for updates from the lancaster city welcome initiative.

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Did you know tourism brings…

$38 billion.

in direct visitor spending to Pennsylvania annually

$7.9 Billion

in direct visitor spending for the Dutch Country Roads Region annually

$2.5 Billion

in direct visitor spending for Lancaster County (inclusive of the city!) annually

© 2024 City of Lancaster, PA. All Rights Reserved. Privacy Policy & Disclaimer

Lancaster City Welcome Center

Located inside Lancaster's historic Old City Hall building constructed in the late 1790s, the Lancaster City Welcome Center is a great resource for visitors and locals alike! Stop in to get recommendations from our Travel Consultants, take a historic walking tour, or experience our gallery installations. The Welcome Center has a wide variety of maps & brochures available, and offers select Lancaster-themed merchandise.

Find Us Downtown

Lancaster City Welcome Center 38 Penn Square Lancaster, PA 17603 If you have trouble locating us with your GPS, use the address: 5 West King Street Lancaster, PA 17603

Curated Tours of Lancaster City

Whether you’re visiting for the first time, or you’ve lived here for years, there’s plenty to see and do in Lancaster City. Take a peek at our curated guides to experience Lancaster like a local!

View Curated Tours

Monday & Sunday: Closed Tuesday – Saturday: 9:00 a.m. – 3:00 p.m.

Contact Info

Welcome Center Phone 717-735-3138 LOOP@cityoflancasterpa . gov

Accessibility

The Lancaster City Welcome Center has a handicap accessible entrance on the right side of the building, with a slight ramp to the door. Elevator access is available for each floor of the building.

Please note, the Lancaster City Welcome Center does not have public restrooms.

Services We Provide

• Visitor Information: recommendations on city and local attractions, a wide selection of brochures and maps including the official “Lancaster City Visitor Guide & Map”
• Hosts the “Historic Lancaster Walking Tour” & “African American Heritage Walking Tour”
• Offers select Lancaster-themed merchandise and Downtown Dollars
• Explore the “Living Gallery” on the first floor and experience rotating gallery exhibits on the second floor

City of Lancaster Office of Promotion

• Public space permits for events, festivals, and block parties.
• Facility & Activity Permits and Block Party Permit Applications can be picked up on the first floor

Learn More About "LOOP"

Your Guide to Lancaster City

The Lancaster City Welcome Center is here to help you navigate all the treasures our city has to offer. We have online maps, itineraries, and guides to help you get a jump start on planning your visit to Lancaster City.

Start Planning Your Trip

Downtown Dollars

Shop local in Lancaster City! The Downtown Investment District (DID) and Lancaster City Alliance want to make your shopping and gift giving a bit easier. Lancaster  Downtown Dollars  are gift certificates available in $5 and $10 increments and are accepted at over 100 merchants in Lancaster City – including Central Market, galleries, restaurants and shops.

Learn more about Downtown Dollars

Lancaster City's monthly celebration of arts and culture!

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Online community survey launches lancaster tourism study.

By Tim Stuhldreher - February 21, 2024

The Lancaster City Welcome Center in Penn Square. (Source: City of Lancaster)

City Hall is kicking off the creation of a “tourism master plan” for Lancaster, and it’s asking residents throughout the region to weigh in via an online questionnaire.

Over course of the next year, the “Lancaster City Welcome Initiative” will analyze the city’s existing visitor attractions and amenities and their role in the local economy.

It will then look at “public investments, promotions and projects” that could further showcase the city’s offerings and bolster economic development. “The resulting plan will help shape the city’s tourism focus and promotions over the next 10 years,” the city said in an announcement.

Leading the effort are Cheila Huettner, chief of tourism and promotion in Lancaster’s Department of Neighborhood Engagement, and Jennifer Eddy, president of the consulting firm Eddy Alexander. Funding is provided through two grants: $100,000 from the Department of Community & Economic Development and $150,000 from the High Foundation.

Last week, the city sent out postcards to all Lancaster addresses advertising the questionnaire and inviting recipients to visit WelcomeLancaster.com to complete it. The deadline is March 5.

“We want every voice at the table,” Eddy told City Council last week.

The goal is not to dictate a plan in top-down fashion, she said, but to find out how local residents perceive the area and what they value, then develop recommendations based on those priorities.

About the survey

The questionnaire is offered in English , Spanish , Swahili and Arabic and can be accessed via laptop, tablet or smart phone. Additional guidance and assistance are available, if needed, at the Lancaster City Welcome Center at Penn Square and at the Lancaster Public Library , 151 N. Queen St.

It takes about 30 minutes to complete and is highly detailed, with a mix of multiple-choice and open-ended questions about existing attractions and ideas for the future.

Respondents are asked about their demographics and location and whether they would like to participate in focus groups or additional surveys. A separate survey will be going out to businesses, the city said.

Welcoming city

Development of a tourism master plan is one of the near-term “action items” in “ Our Future Lancaster ,” the city’s recently adopted comprehensive plan. The Welcome Initiative will build on the comp plan’s recommendations by delving into specifics and recommending “actionable steps,” Department of Neighborhood Engagement Director Milzy Carrasco said.

Discover Lancaster , the county’s tourism promotion agency, and the Lancaster City Alliance , a nonprofit focused on economic development and quality of life, are both involved.

“A strong city tourism product is a central part of a strong countywide sector,” said Ed Harris, Discover Lancaster’s president and CEO. Attractions in the city and county complement each other, he said, enticing visitors to the county into the city and vice versa.

Marshall Snively, the alliance’s president, called the initiative “a great opportunity to determine how to best showcase and more easily access what our city has to offer to our residents, workers, and visitors.”

Promoting tourism aligns and builds on Lancaster’s status as a Certified Welcoming city, Eddy said. Visitors’ dollars recirculate in the local economy and support attractions that local residents enjoy, too.

The city says it will share its initial survey findings at community meetings this spring or summer, which will offer opportunities for additional input. Meanwhile, the team will be gathering more data and conducting stakeholder interviews.

Eddy said her firm’s most recent tourism master plan was completed on behalf of Danville, Virginia , a community of about 42,600 on Virginia’s southern border. The 118-page document was developed through a process similar to the one envisioned here, and incorporates input from more than 2,000 individuals.

Tim Stuhldreher

Tim Stuhldreher is the editor of OneUnitedLancaster. A veteran Pennsylvania journalist, he previously worked at LNP | LancasterOnline, reporting on city government, business and education; and the Central Penn Business Journal, covering finance, energy and Lancaster County.

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Lancaster, Pennsylvania Travel Guide

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Lancaster, Pennsylvania, the oldest inland town in the nation, boasts one of the strongest Amish/Dutch heritages of all Pennsylvania Dutch towns. True to its roots, the transportation method in this town is still horse and buggy in some areas, and you can't find more authentic Amish style farm food anywhere in the U.S. To get a true feel for Amish culture, there are several areas with re-enacted Amish village tours in and around Lancaster as well as hand-crafted quilt, candle and pottery shops scattered among the villages. Antique lovers pass through in search of a rare find at one of the thousands of dealer posts ranging from hand-selected French pottery and wrought iron beds.

Head to the Longwood Gardens in nearby Kennett Square, PA, and sample a variety of flowers and trees on over 1,050 acres of gardens, meadows and woodlands. Lancaster and the surrounds exhibit over 25 covered bridges as well as several natural preserves, prime locations for hiking and biking through the serene countryside.

Lancaster hosts three to four million tourists each year and runs along US. Route 30 east/west.

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Tourism works for Lancaster County.

It keeps businesses growing, communities thriving, and people working.

The “Lancaster County Visitor Economy” report completed in May 2023 by the respected industry analysts at Tourism Economics contains figures that demonstrate why organizations like Discover Lancaster are so crucial.

Through an analysis of key performance indicators, the study describes the economic impact of this important work, the highlights of which include:

• An estimated 9.77 million visitors to Lancaster County directly spent $2.45 billion in 2022 (representing gains of 7.1% and 15.5%, respectively, over 2021), creating a total tourism impact of $3.26 billion in the county.
• This visitor spending supported 24,481 county jobs in total, including 15,996 direct industry jobs. These figures both grew by 5-6% in 2022 and kept tourism in the Top 10 largest non-agriculture private sector employers in the county, but also show the notable number of jobs that remained outstanding, as they were still 6-7% below 2019 levels.
• State and local tax revenue generated by the tourism industry saved each Lancaster County household from paying an additional estimated $1,133 annually in such taxes in order to maintain current services.
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Tourism continues to be big business in lancaster county.

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Experts say tourism is maintaining its role as big business in Lancaster County.

According to data just released by Discover Lancaster, 10 million people visited the area in 2023.

They poured more than $2.5 billion into the economy.

Those numbers are up from the previous year.

"We had some great stuff last year – Sight & Sound with their refreshed production of 'Moses,' the 60th anniversary of Dutch Wonderland and lots of other new things that were going on. All of that combined kept us growing," said Joel Cliff, with Discover Lancaster.

Visitors also supported 25,000 jobs. Tourism remains among the top 10 non-agriculture private sector employers in the county.

Travel experts are feeling optimistic as they look ahead. The year is off to a strong start.

"There's lots of good stuff to keep bringing people back. We often find folks might come in here and say, 'I've got three or four hours,' and they realize when they leave here, they need three or four days," Cliff said.

One of the big draws this year is the reopening of the Hershey Farm Resort , which is being rebuilt after a fire in January 2023 .

Another event both tourists and locals can look forward to is the 70th anniversary of Kitchen Kettle Village .

"Lancaster County appeals to visitors in so many different ways: the geographic location and drivability. There's still good value here. There's lots to do for all sorts of different types of visitors – everything from family attractions to the Amish community to great outdoor rec," Cliff said.

Lancaster County sees boost in revenue after tourism increases

A ccording to Discover Lancaster's economic impact report , in 2023 an estimated 9.92 million visitors came to Lancaster County and spent $2.58 billion. This is a significant increase compared to data in 2022. 

This year, organizers and small businesses are expecting that number to continue to grow. To keep attracting visitors, officials are rolling out a new experience for locals and first-timers to enjoy. 

“What it means is an extra $1 billion in total economic impact in this county economy, which is huge,” said Joel Cliff, the director of communications at Discover Lancaster. 

The gradual increase is welcomed after a few tough years. Cliff said during the pandemic they took a hit and lost a lot of revenue due to the 2020 COVID-19 pandemic. With restaurants, attractions, and stores closed down, the anticipation of whether Lancaster County would return to pre-pandemic levels was considered. Cliff said in 2021, Lancaster County saw a spike in people returning to the outdoors. 

“We were fortunate in 2021 to get back above 2019 number in just a year,” said Cliff. He added, “2022 was like a mardi-gras and just took off.”

To attract more visitors for the 2024 year, Discover Lancaster rolled out a new mobile agritourism app called Lancaster County Farm Adventure Trail . The Farm Adventure Trail is a free mobile passport that allows you to check in at farm-to-table restaurants, roadside stands, farm-themed attractions, preserved farms, and more participating businesses to redeem special offers and earn points towards prizes.

“It also allows donating to Farm Land Trust which is one of our main organizations that helps preserve the farms that we find so beautiful here and keeps them from being paved over and losing what’s beautiful and special about this place,” said Joel. 

Thirty destinations are a part of the Lancaster County Farm Adventure Trail, and one of them is Lemon Street Market.  Lemon Street Market is an independent and woman-owned grocery store that works with several farms across the county. The shopping experience helps tourists and visitors understand the food-to-table concept and how they can support local by buying locally. 

“We buy directly from about half a dozen local produce farmers regularly,” said Dave Dietz, the produce and dairy manager at Lemon Street Market. 

Lemon Street Market has also been a part of Discover Lancaster for several years and has been expanding the tourism and farming industries by letting people know where their produce, dairy, and meat come from. 

“It’s always great to have new people come into town and our store whenever possible,” said Dietz.

To learn more about Discover Lancaster or the Lancaster Country Farm Adventure Trail, click here.

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Lancaster county tourism numbers are in – and they're good.

Experts say tourism is maintaining its role as big business in Lancaster County.

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