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Director - Mauritius Tourism Authority

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Prior to joining the Tourism Authority as Director in March 2020, Mr Lindsay Morvan OSK, MSK served as the General Manager of TLC (Mauritius) Ltd and Alternet Research & Consulting.  Over the years, Mr Morvan has gathered extensive knowledge in market research across various industries. He also acted as consultant for the UNDP Office in Mauritius as well as for the private sector.

Mr Morvan was also the Chairperson of the National Agency for the Treatment and Rehabilitation of Substance Abusers (NATRESA) and the Tourism Employees Welfare Fund (TEWF).   He sat on the Board of Directors of Airports of Mauritius Ltd and the Nelson Mandela Centre for African Culture.

With his wide experience as Head of several Non-Government Organisations (NGOs) in Mauritius, Mr Morvan has been closely involved in the promotion and implementation of social integration programs for poverty alleviation and socio-economic empowerment through education support programs.  He also occupied the position of National Coordinator of the Southern Africa Human Rights NGO Network.

As a firm believer in sustainability, Mr Morvan is committed to promoting the sustainable development of the tourism industry in Mauritius with the vision for a greener, smarter and more inclusive tourism sector.

Mr Morvan is holder of a Masters in Business Administration (MBA) from the Paris Dauphine University – IAE Paris Sorbonne.


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Lindsay Morvan (Mauritius Tourism Authority): “Our target is to make Mauritius a green destination until 2030”

Director of Mauritius Tourism Authority and stressed that the goal is the population to be involved in tourism initiatives.

During the Global Sustainable Tourism Conference (GSTC) 2023 , Lindsay Morvan , Director of Mauritius Tourism Authority talked with TravelDailyNews International about the post pandemic path to tourism recovery.

Furthermore, Lindsay Morvan explained how Mauritius is dealing with the over-tourism crisis. He also mentioned the more sustainable plans, that will lead the industry into the future.

Lindsay Morvan participated in “Sustainable Coastal Destinations” panel discussion, along with Şadan Kaptanoğlu – Chairperson, TURMEPA, Rachel McCaffery – Director, Green Case Consulting / Chair, GSTC ’s Destination Stewardship Working Group, Kevin Fsadni – Director of Product Development, Malta Tourism Authority and Luigi Cabrini – Chairman, GSTC as Moderator.

GSTC2023 Global Sustainable Tourism Conference was held in Antalya, Türkiye, from the 9th to 12th of May.

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Theodore Koumelis

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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Mauritius : Tourism Insights

Travel Team

Operating under the aegis of the Ministry of Tourism, the Tourism Authority is the parastatal body overseeing Mauritius’ thriving tourism industry. We interview the Authority’s Director, Lindsay Morvan, to delve further into the island’s sustainability efforts.


What are the tourism authority’s key goals as an organisation.

Lindsay Morvan, Director (LM):  Among the many objectives of the Authority, the promotion of sustainable development of the tourism industry and a green destination status for Mauritius are among our upmost priorities.

We foster and encourage the conduct of activities in the tourism industry in a responsible manner to preserve the integrity of the destination while preserving its environmental, cultural and social assets. This is done through enhanced coordination and cooperation between the public sector agencies and the private sector organisations involved in the tourism industry. Our functions are multi-fold, focusing on licensing, regulating, and monitoring of the tourist enterprises. As such, all operators who wish to engage in tourism activities need to be a full-fledged licensee from the Tourism Authority. 

In addition, the Authority is also responsible for the cleaning and embellishment of official tourist sites of our main island. In line with the scope of the Tourism Authority, the Sustainable Island Mauritius (SIM) was born; a project co-financed by the European Union under the SWITCH Africa Grant since 2018. The main goal of this initiative is to promote sustainable tourism in Mauritius by demonstrating and scaling up a self-sustaining mechanism for improving sustainability impacts along the value chain. It also targets the improvement of awareness and markets sustainable tourism products and services to new visitors.

What kind of travellers does Mauritius appeal to most? 

(LM):   Mauritius has always received visitors from around the world. Our island is blessed with wonderful weather almost all year round, and its offering is not limited to beautiful beaches and breath-taking seascapes; it’s packed with beautiful culture, history, exotic cuisines, astonishing biodiversity, and a lush environment.

The mix of visitors is wide ranging, from honeymooners, family travels, business, cultural, MICE, sports tourism and others. Europe remains our main source market while regional markets such as South Africa and Reunion Island are also very important to us.

With a broad perspective of our community, most visitors coming to the island are those who seek excellent service hospitality, enjoy coastal and outdoor recreational experiences like hiking and water activities, are looking for places to get to know about our local history and culture, and to experience the multicultural faceted nature of the island through the local cuisine, and cultural and religious festivals and events. It is also for those looking to see and explore our pristine beaches and other unique places.

Are there any new tourism initiatives or schemes on the island that you would like to highlight?

(LM):  Through SIM, our goal is to make Mauritius a certified green destination in the years to come. To achieve this, over 3,500 operators, including taxi drivers, tour operators, hoteliers, tour guides, artisans, local entrepreneurs, boat, and pleasure craft operators from Mauritius and our sister island Rodrigues have benefited from capacity building, coaching sessions, and co-creation ateliers to ensure a better understanding of sustainability, safety and protection of the environment and marine biodiversity, and extend business opportunities for all operators involved.

To engage the population as a whole and reach operators in the industry, a series of workshops, networking events, sensitisation and beach clean-up campaigns have also been organised. Moreover, in May 2022, we launched the first edition of the Sustainable Tourism Mauritius Awards 2022 (STMA), where the winners were rewarded for keeping sight of their aspirational, actionable sustainability goals in their offerings and operations while also being instrumental in COVID-19 crisis recovery. We’ve received over 115 applications across various categories including Hotel & Accommodation, Tour Operator & Tour Guide, Boat & Pleasure Craft Operator, Handicraft & Local Product, and Other Business for this event.

As a result of collective brainstorming facilitated by our external experts CSCP (Collaborating Centre for Sustainable Consumption and Production), SIM produced a policy recommendation report for a more sustainable and inclusive tourism, entitled ‘Low Carbon and Resilient Mauritius’, focusing on three policy factsheets under the following themes:

•   Transitioning towards electric in-lagoon boats

•   Sustainable Golf Management

•   Nature-based solutions in Mauritius

In May 2022, SIM held a multisectoral policy dialogue with tourism specialists, giving them the opportunity to share their views, discuss the cross-sectoral implication on the proposed sustainable actions and join forces in generating ideas and innovations to the report. 

The conclusions and recommendations adopted at the meeting are intended to assist government, employers, and workers to harness the full potential of the tourism sector to support a sustainable and resilient recovery and transition to a more inclusive, sustainable, and resilient future of work in tourism.

Moreover, SIM, together with the Mauritius Standard Bureau (MSB), launched the local eco-label certification, MS165 Blue Oasis, which is also recognised by the Global Sustainable Tourism Council (GSTC). MS165 was developed to guide the sustainable development of the tourism industry in Mauritius. It is meant for any tourism business or any tourism-related activity to enhance its sustainability performance. We believe that through this local certification, stakeholders will take the best of advantages to level up their operations to meet best sustainability practices. To date, Mautourco, one of the largest Destination Management Companies (DMC) on the island, and Constance Belle Mare Plage, are the first tour operator and hotel respectively to obtain the certification.

director tourism authority mauritius

How does Mauritius cater to travellers looking for sustainable or eco-friendly travel experiences?

(LM):   Discerning travellers and corporate bookers are more and more looking for destinations, attractions, accommodations, and activities that can prove a level of eco-awareness and sustainability in their operations. We believe that by having an internationally recognised green sustainable standard or certification, tourism operators can show to the world that their businesses take environmental considerations seriously and are taking practical steps to tackle issues such as energy efficiency, water saving and mindful waste reduction. Given the vast and complex nature of all the associated tourism value chain, one of our first initiatives is to encourage the certification of the accommodation sector, encompassing large hotels to the smallest of tourist residences.  

Through the Tourism Authority, the Ministry of Tourism in Mauritius recently became one of the first destination partners to join the  WTTC Hotel Sustainability Basics . The programme focuses on fundamental sustainability criteria, developed by the industry for the industry, and is the minimum that all accommodation providers should meet, helping to raise the floor of sustainability in our sector and country. This will be the initial step for the accommodation sector to embark on this sustainable journey, and subsequently inspire to go through a certification afterwards.

Furthermore, we are developing the digital app for Mauritius Pro-handprint Innovation ( MauPHI ) toolkit; a tool developed to fit the purposes and needs of local tourism actors, supporting them to visualise sustainability trends and anticipate future risks and opportunities. The latter is expected to be launched by mid-2023. The app will be used by all operators in the industry who are willing to implement sustainable actions in their day-to-day operations and also share with all francophone destinations through L’Organisation Internationale de la Francophonie.

In terms of marketing initiatives, SIM together with the  Mauritius Tourism Promotion Authority (MTPA) , developed two sustainable tourism videos: one with a focus on  new emerging nature-based activities , and a second one on  local gastronomy  in both Mauritius and sister island, Rodrigues. These videos were broadcasted at international tourism travel fairs like WTM London, Top Resa Paris and TTG Travel Experience Rimini.

Is it important for Mauritius to offer socially responsible tourism experiences that benefit the local community?

(LM):  Definitely. As the main beneficiary of the SIM project, the local DMC  Mautourco , was selected as the pilot company to develop the MauPHI. An in-depth self-diagnosis of the DMC’s activities was conducted to design a mission and vision statement towards sustainable best practices in all sectors of operations through capacity building of their employees. Thereafter, a sustainable package including the whole value chain in collaboration with Der Touristik and Beachcomber Hotels as partners was developed. The ‘Wise Dodo’ package was introduced on sales in Germany by Dertour. You can view the video  here .

Further to this, we believe that local SMEs, NGOs, associations, communities, and visitors themselves should take an active role towards sustainable, regenerative tourism and circular tourism products. In 2021 and 2022, SIM joined forces with  Made in Moris , a Mauritian label for high quality, locally made products that have years of experience working with over 350 Mauritian brands in the handicraft sector and other fields, to deliver online webinar sessions over five weeks to around 15 local artisans or entrepreneurs to assist them in developing their sustainable brand. 

Following this, hoteliers and tour operators were invited to embark on a series of guided discovery tours around the island where artisans unveiled their secrets about their goods making, craftsmanship, and the history of their family heritage. They also enjoyed the storytelling aspect of those encounters and listened to stories from the unique perspective of local entrepreneurs and custodians of traditions. The objective of these tours was to encourage operators to support the local artisans by including them within specific tours and packages for tourists. Procurement and sourcing for hotels were also on the agenda where artisans would be working closely with the requirements of the tourism actors to meet the demand.

The tour also included visits to local restaurants which potentially would be future tourist attractions to discover the culinary diversity of Mauritius. Following these initiatives, local entrepreneurs and artisans sat down with the interested hoteliers and tour operators at a co-creation atelier for them to discuss further on the potential of co-creating together new sustainable and green offerings for the visitors. Out of these initiatives, nine co-creation partnerships have finalised their new sustainable products and services. More information on these successful collaborations can be found in this  video .

During the training sessions with taxi drivers and tourist drivers working with DMCs and tour operators, the latter were encouraged to develop sustainable packages and discovery tours that would benefit the nearby communities from an accommodation point of view.

Finally, in your opinion, what makes 2023 the year to visit Mauritius? 

(LM):  After two years of battling the COVID-19 pandemic and easing restrictions, Mauritius is looking ahead to a bumper year for tourism in 2023.

Mauritius is worth visiting for its delicious food. Since the island is popular for its multicultural aspect, it is very easy to find food that everyone will enjoy, from Indian, Chinese, Arabic to authentic Creole cuisine, making it exceptionally convenient for families. There are also a lot of stunning places to visit that are usually not too busy to enjoy and explore the scenery. The island is filled with mountains, waterfalls, beaches, and unique natural phenomena.

Our little paradise island is great for every type of traveller. No matter how you like to travel, you can’t go wrong with a trip to Mauritius. The island has such a wide variety of things to do that there is truly something for everyone to enjoy. We can guarantee that you are not going to get bored in Mauritius. Although we are progressing well on the path to recovery, we remain vigilant and forward minded for a sustainable business model.

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Arvind Bundhun

Director | mauritius tourism promotion authority.

Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority, sees Africa as the future of Mauritian tourism. 

Mauritius will continue to benefit from its strong relationship with France and the UK, and the emerging Asian market. However, tapping in to the opportunities that Intra-African tourism can bring is part of Arvind’s vision for steady and consistent growth in the Mauritian tourism industry.

Africa only enjoys a 5% share of global tourist arrivals and 3% of global tourism revenue, which brings 37bn USD in receipts. There is significant scope for improvement. In this interview, Arvind highlights the potential for dual destination marketing, where countries like Mauritius and Kenya can work together to offer unique experiences.

Where tourism goes, trade follows. The prospect of stronger collaboration between Africa’s great tourism destinations is an exciting one.

Intra-African tourism is also on the rise as Africa’s emerging middle class becomes increasingly open to exploring the continent. 

Mauritius  has 14% market share  in visitor numbers from South Africa , and the Mauritius Tourism Promotion Authority is now looking to attract visitors from across the continent.

AfricaLive: You have been Director here at Mauritius Tourism Promotion Authority (MTPA) for almost one year now, how did it come about?

Mr Arvind Bundhun: I joined MTPA from the private sector; I was headhunted and asked to take this position. 

I have been working in the hotel industry for the last twenty years after graduating from hotel school in Austria. I have travelled quite a bit and seen various destinations around the world before taking this opportunity here.

AfricaLive: What was the motivation for you to take up this challenge?

Mr Arvind Bundhun: I have always been selling hotels. The only difference is now I am selling the destination.

The motivation is to sell the country. I was confident that I could do it. I have followed the development of how Mauritius has been marketed very carefully.

It is a massive challenge for a young person. It is a new vision. Gone are the days when selling a destination was simple. Twenty years ago you could take one celebrity, take some pictures with them, and run a promotional campaign in their market. It worked.

Today we are living in a digital world, and the whole process has changed with technology.

Although, Mauritius is quite a specific market. We welcome 1.4 million tourists per year. Surprisingly, 65% of our bookings come from tour operators. It is still a tour operator dominated market. When I came in to office one of the first strategies I put in place was to ensure that we no longer neglected the tour operators. We returned to focusing on a B2B marketing approach and valuing those relationships.

The industry has survived in Mauritius because the heart of the industry is people. Nowadays, you can find destinations with coconut trees and beaches everywhere. The people and the culture are the heart of this destination.

AfricaLive: I think many would agree it was time to bring some fresh ideas to the tourism industry. We have noticed feeling that the Mauritian brand has perhaps stagnated in recent years. 

In 2018 you achieved a 4.3% growth in visitor numbers. Q1 of 2019 has seen a reversal of some of that growth, however. How do you believe the brand is performing?

Mr Arvind Bundhun: This year has been challenging. We knew last year that 2019 was going to be challenging.

Given our position as a small country in the middle of the Indian Ocean, accessibility is vital for us. All of our traditional major markets are suffering from problems. In the UK you have Brexit, in France and China there have been problems, and we have had changes to the flight and some airlines not flying during certain parts of the year. It all has an impact.

I do not think there is any problem with the destination at all. Not at all.

However, I do think we should start thinking of marketing Mauritius differently. 

Mauritius is not simply an island.

It is a “Beyond Beach” destination.

It is this melting pot of culture, traditions, religion, ethnicity, gastronomy, eco-tourism, it is a sustainable tourism destination.

Of course, we can’t forget the fact that we have pristine beaches. However, we have much more than that, and we have to target the millennial audience now who are looking for different experiences. I think Mauritius is the perfect destination for that.

AfricaLive: I know you have experienced significant growth in visitor numbers from South Africa over recent years. How important is the African market for you?

Mr Arvind Bundhun: South Africa is such an important market for us; we are experiencing double-digit growth from there.

Mauritus has 14% market share in terms of arrivals from South Africa.

Africa is increasingly important. Previously we had focused mainly on South Africa and maybe neglected other parts of the continent, but since last year Kenya Airways has come in with five flights per week. With Kenya Airways and Air Mauritius flying from the continent, we are developing various strategies for growth.

You have around 1 million Europeans who come to Kenya for safari. It is possible for Mauritius to provide an extension to that trip and bring those Europeans here for a different experience. We are looking at the possibility of dual destination marketing, which is something the tourism industry is having a lot of success with around the world.

Secondly, you have a growing market from Kenya itself and other African countries such as Botswana. We have been targeting these markets with more roadshows and high visibility campaigns.

My objective is to grow the market consistently. We are not looking for sudden leaps; it must be consistent.

AfricaLive: The target has been set for Mauritius to attract 2m tourists per year by 2030.

Mr Arvind Bundhun: Yes, which would allow consistent growth of 3%. This is what we want to achieve as per the strategic plan.

AfricaLive: What does success look like for you over the coming five years?

Mr Arvind Bundhun: If we can achieve a constant growth of 3 to 4%, then that would be a success.

It is not just a question of attracting numbers; it is a question of attracting quality tourism that will have a certain respect for the destination.

Mauritius is a luxury destination. We showcase luxury, but we have to develop slowly and naturally to ensure we protect the natural resources that we have.

In Mauritius, we don’t have gold, or diamonds, or copper, we have the natural beauty and resources of the country and we must protect that first.

We must also stop obsessing completely over numbers. You mentioned earlier the drop in numbers this year, which is around 1% over three months. In the grand scheme of things, this is nothing. Our focus is on attracting quality partners and quality tourism to the country.

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Dear partners, collaborators, and representatives,

We are thrilled to announce the launch of our new 'Feel our island energy' campaign on 15 March 2023. The focus will be on the life, pulse and energy of Mauritius!

Calming, euphoric, curious, adventurous – Mauritius is the place to embrace every energy , a destination to feel connected and be free.

The island offers a holiday adventure full of authentic interactions and meaningful experiences. We are inviting travellers to pause from their busy lives and feel present, taking time out to connect with themselves and their family.

Our campaign is an open invitation from Mauritians to come and explore mountains, lagoons, waterfalls, beaches, national parks and buzzy markets. Mauritius is big enough for extraordinary adventures and small enough to do it all in one holiday. Most importantly, the people of Mauritius are warm, welcoming and invite you to feel our island energy.

Discover our main video, which encapsulates our new campaign and showcases our stunning landscapes through the eyes of our people. Turn the music up to feel our island energy!


Mauritius marks its presence at ITB Berlin.

We proudly unveiled our exciting new campaign at ITB Berlin. This highly anticipated event in Germany provided us with the perfect platform to showcase the beauty and warm hospitality of our island to a global audience of travel professionals and enthusiasts.

“More than just a visit or an ordinary holiday, we want travellers to take in the unique energy that sets Mauritius apart from other destinations,” said Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority.


Our official campaign press kit is out!

Spread the word and join us in sharing the energy of our beautiful island! We’re excited to announce that our official press kit for the new campaign is now available for download. Dive in and discover the unique experiences that Mauritius has to offer, and help us spread the word far and wide.


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  4. Interview with Arvind Bundhun, Director, Mauritius Tourism Promotion

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  1. Director

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  8. Chairperson of the Board of the MTPA

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    Mauritius Tourism Promotion Authority; Tourism Authority; Tourism Employees Welfare Fund; Services. Tourist Information; Tourist Sites; Publication. ... Director Tourism: SEETARAM: Ashwin Kumar: Tel (230) 2117930 Ext 336 Fax (230) 2086776 Email: [email protected] 7: Principal Tourism Planning Executive:

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    Mauritius Tourism Promotion Authority The Mauritius Tourism Promotion Authority (MTPA) was set up under the Mauritius Tourism Promotion Authority (MTPA) Act 1996 as a parastatal body to promote Mauritius abroad as a tourist destination. MTPA's role is to enhance the image of Mauritius as a prime holiday and up-market destination by consolidating our traditional markets, penetrating emerging ...

  12. Arvind Bundhun

    Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority, sees Africa as the future of Mauritian tourism. Mauritius will continue to benefit from its strong relationship with France and the UK, and the emerging Asian market. However, tapping in to the opportunities that Intra-African tourism can bring is part of Arvind's vision for steady and consistent growth in the Mauritian ...

  13. Daren Moodely

    Project Director at Mauritius Tourism Authority · More than twenty years in the tourism and hospitality Industry. Polyvalent having undertaken my trade in different positions namely as Banquet Coordinator, Research Executive at AHRIM, Training Manager, Food and beverage Manager, General Manager of Tourist Village, Sales and Marketing Manager, EAM at Long Beach Resort and currently Project ...

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    "More than just a visit or an ordinary holiday, we want travellers to take in the unique energy that sets Mauritius apart from other destinations," said Arvind Bundhun, Director of the Mauritius Tourism Promotion Authority. Our official campaign press kit is out! Spread the word and join us in sharing the energy of our beautiful island!

  15. Mauritius Tourism Authority Information

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    MAURITIUS TOURISM PROMOTION AUTHORITY Level 4 - 5, Victoria House, St Louis Street, Port Louis Tel: 2031900, Fax: 212 5142, Website: www.trade.mymauritius.travel Applications are invited from qualified candidates for the following posts: 1. IT Officer (Reference: IT/1) 2. Public Relations Officer (Reference: PRO/1) 3.

  17. PDF Mauritius Tourism Promotion Authority

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  18. Mauritius Tourism Promotion Authority Concludes Three-city Roadshow in

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  20. PDF Mauritius Tourism Promotion Authority Act

    MAURITIUS TOURISM PROMOTION AUTHORITY ACT Act 5 of 1996 - 1 May 1996 ARRANGEMENT OF SECTIONS 1. Short title 2. Interpretation 3. Establishment of Authority 4. Objects of Authority ... behalf of the Authority unless it is signed by the Director, and the Chairperson, or in the absence of the Chairperson, any other member appointed by the Board ...

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