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[2023 GUIDE] How to Start a Travel Instagram – 8 Tips from a Travel Influencer

Posted by Mick | How to Become a Digital Nomad | 0

*POST SUMMARY: How do you use Instagram for travel ? Tips from a travel influencer who has worked with international tourism boards and luxury hotels – read below!

Starting a travel Instagram has opened my opportunities for travel influencers to travel the world while making money online . But the question still remains, do travel Instagram pages still make money in 2022? The answer is YES! Who would’ve thought like ten years ago that a platform like Instagram could eventually lead people to pursue their passion, such as traveling while earning a full-time income ? The content creators, who have some of the best travel pages on Instagram , generate their income mostly from tourism and brand sponsored content. Today, tourism boards hire Influencers with a trendsetting travel Instagram accounts to promote their country’s tourism spots.

According to a  National Geographic  report, travel influencers provide an incredible amount of investment when it comes to promoting tourism.  As a result, influencers with a big following and an aspirational travel Instagram pages get hired sometimes on a monthly basis, raking in full-time income while traveling the world. It’s a lifestyle that every aspiring digital nomad wants to achieve.  Considering the opportunities in the travel Instagram space, every wanderluster wants to emulate travel influencers who get to pay a lot of money and travel for free.  Unfortunately, many fail to realize that becoming an ‘influencer’ and having a trendsetting travel Instagram page takes a lot of work and requires a certain level of professionalism to turn this passion into a full-time career through Instagram. 

In this article, I will give eight simple tips to help position yourself to become a travel influencer and turn your Instagram into a full-time career. 

Table of Contents

How to Become an Influencer on Instagram? Find Your Travel Instagram Niche

If you’ve ever wondered how to become a travel influencer , your travel Instagram needs to hone and focus on a specific niche to establish yourself as a thought leader and an authority in that subject.  Traveling is a huge niche with so many sub-niches you can focus on. The different types of travel niches are adventure travel, luxury travel, health and wellness travel, gastro tourism, themed cruises, tropical/island travel, hiking, winter destinations, and so on. Picking one (or if you can blend a couple of other sub-niches through your content), can help you establish authority over the subject.

An example of a travel Instagrammer in the adventure sub-niche would be posting content related to exploring mostly wild, outdoor, and exotic locations that requires a bit of adrenaline. The images and videos in adventure travel give a high focus on non-touristy places, destinations that are still unknown to the masses. Trolltunga, the now popular site in Norway, reported an increase in their tourism from 500 to 40,000 between 2009 and 2014. The spike in tourism credits the rise of Instagram between this period.  Another example of a sub-niche in the travel niche is luxury travel. To be regarded as a go-to influencer in this sub-niche, your travel Instagram would have to be filled with luxury travel content. Examples would be pictures or videos flying in first class, or staying in luxury hotels, or traveling in style that people aspire to achieve someday. 

Build Your Instagram Brand

Digital branding is key to helping your travel Instagram page stand out from the many other successful travel influencers. Many creative travel influencers have spectacular content through their stunning travel photography and inspirational videos. With the number of travel influencers out there today, you need something more than great content to stand out. With that said, digital branding gives you that extra edge to compete with other travel Instagrammers vying for travel campaigns via Instagram sponsorship .  Building a digital brand is part of a travel influencer becoming an aspiration and inspiration.

Perhaps loyalty is the most significant advantage and benefit of creating an aspiring and inspiring digital brand. When you have a loyal following, they are more likely to engage and interact with your content, which is critical if you want to grow the followers of your travel Instagram page. A way to create an inspiring and aspiring brand for your travel Instagram page is to post visually striking images or videos consistently. If your content doesn’t capture your followers’ attention, they will just scroll past your post and be buried among the rest.  Another strategy to create an Instagram brand is through your voice. Do your captions tell a meaningful story that engages your audience to think, and inspire them to join the conversation? We spend quite a lot of time ensuring that our captions on each of our posts reflect our brand and represent our voice. 

Take Great Photos

Instagram is a visual platform, so it should not be a surprise that taking great photos is a massive part of becoming a travel influencer. But don’t think you need to be a professional photographer to create visually striking imagery to inspire your followers about your travels. It’s about knowing the simple tips and tricks of creating a beautiful image and finding your style of photography. Once again, being a travel influencer doesn’t require you to invest money to study photography. However, it does require you to study the basic rules of photography and find a style that works for you. For example, every travel influencer I know is familiar with the rule of thirds, where the basic idea is NOT to place your subject and focus on the center of the image.

Another photography basics are lighting, where travel influencers mostly shoot during a specific time of day (mostly in the early morning) to have the softest lighting possible.  Apart from learning the basics of photography , many travel influencers use Presets to improve their pictures. These days, it’s pretty rare for a travel influencer not to have a preset of their own that they sell so that you can easily copy their feed. If you prefer not to spend money on presets, you can still improve your pictures by knowing some tips and tricks on how to improve  Instagram filters .  Lastly, taking exceptional photos also doesn’t mean having the fanciest and most expensive equipment. For us, we do use a professional camera that helps us create some of our best content. However, there are also moments where a picture looks just as great as using an iPhone. 

Take Great Videos

Mastering Videos is another medium that travel Instagrammers need to master. We especially like to take videos on our travels and make it a point to post on our feed. Videos allow us to capture our experience on our travels better than images can. Editing is one of the necessary skills in creating a powerful Instagram travel video. Great editing would quickly tell a story and draw your viewers to keep watching the video. Focus using some of your best shots on the first five to ten seconds of your video to ensure you captivate your audience’s attention.  Consider using video editing apps such as Adobe Premiere Pro , or edit videos directly on your phone with apps such as Videorama . Both of these editing apps are user friendly and easy to follow and master. 

After you’ve mastered the editing portion, the next step is selecting the right music that goes along well with your travel videos.  Some of the equipment to use to build our Instagram travel pages are drones, a professional camera, and an iPhone. We especially love drone shots because it allows us to capture certain angles that would otherwise be impossible. Professional cameras can capture quality videos as well and are high on the ground level. Lastly, iPhones are also excellent quality for capturing videos for stories.

Travel Instagram Stories

Instagram stories are, without a doubt, one of the platform’s popular outlet.  Considering that editing photos and videos take time, posting on Instagram stories about your travels allows you to give a preview of what’s to come. For us, we rarely post our content on our feed immediately following our travels. The amount of time it takes to edit a video and photograph just takes too long. 

As a result, content creators use Instagram stories to share their content immediately. The posts are typically instantaneous and don’t require editing effort. Instagram stories also allow their followers to get an instant glimpse of their travels, and allow content creators to document everything that is happening during their travels and share them with their followers. It’s fun and a great way to interact with your followers. Instagram stories are such a powerful medium to take your travel Instagram to the next level because it allows you to go off-brand. Regardless of being a travel influencer, posting content not related to travel is entirely acceptable and won’t be seen as ‘weird.’ Posting content not related to your niche allows you to show off a little bit about yourself and other things that your followers can relate to.

Use Hashtags

Travel Instagrammers who get hired for paid travel campaigns, the use of hashtags in almost always part of the deal of the job. It means that for every post we make about the travel campaign, we have to use that specific hashtag related to that campaign.  Using hashtags can make a difference in getting your content discovered and ultimately land on the explorer page. The hashtag allows Instagram to identify people who are not following you but may be interested in your topic. In other words, you could be gaining a lot more followers if you use hashtags correctly.  So use hashtags effectively, whether on your feed posts or stories, chances are your content will reach a new audience you’ve never had before! 

Collaborate with Other Travel Influencers

Part of the job of travel Instagrammers is to network off Instagram.  Not many realize that part of the hustle is to meet other travel Instagrammers and collaborate on creating content. They tend to tag each other on stories and on static posts, which creates an opportunity to be introduced to a brand new set of audiences and grow their accounts.  For us, the best part of meeting other travel Instagrammers is getting an opportunity to be invited to other travel campaigns. If a travel campaign is looking for 15 other content creators, you can potentially get an invite your new travel Instagrammer friend endorses you to be part of the campaign.  Collaborating with other travel influencers also allows you to learn from each other. There are so many creative strategies and knowledge that influencers can share with each other – from little tricks on taking pictures, or how to edit videos, or possibly learning the business side of having a travel Instagram page – networking with other influencers is a crucial part of their growth in the business. 

Starting a Travel Instagram Hub Account 

Many might be surprised to know that you can still start a travel Instagram account even if you don’t have a lot of personal travel content to post.  You might have just said ‘How?!’ Many Instagram travel pages are created to repost other travel content creators. It’s a curated travel page where they repost other travel pictures or videos while giving credit to the original poster. It’s a great strategy to build your travel content and followers in the beginning if you don’t have a lot of travel-related content to post yet.  Some of the Instagram accounts that are travel hub accounts that you should check out our @theglobewanderer , @welivetoexplore , @beautifuldestinations , and @earthpix to name a few.  The travel hub accounts mentioned amassed followers in the millions, and followed by some of the biggest names in the entertainment industry, both in the US and abroad. 

Final Word To Start Your Travel Instagram

There you have it!  Traveling while getting paid is possible with Instagram. It’s a dream that many wanderlusters aspire to have given the freedom to pursue your passion for traveling while getting paid to do it.  It’s totally doable, but it seriously takes a lot of hustle, consistency, and dedication to achieve the lifestyle of traveling the world while getting paid.  It’s also important to add that a certain level of professionalism is required to achieve success in the business. Besides creating content, travel influencers have to become business savvy and know how to pitch and negotiate when it comes to paid Instagram sponsorships – it’s all part of the game!

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Hello there, thanks for stopping by! My name is Mick – nice to meet you here. I was born in Manila, grew up in Chicago, went to college in San Diego, and then worked for the French Government up until 2017.

Since then, I have been trotting around full-time. I’m grateful and excited to share all things travel with you, and perhaps we’ll cross paths somewhere along in our journey!

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The 22 Best Instagram Travel Accounts To Inspire You

Instagram is simple, it’s visual and it creates a quick emotional impact! It’s also a great way to discover new places around the world. No wonder I’m always seeking the best Instagram travel accounts to follow!

Even though I despise the direction Instagram is going, with self-proclaimed influencers spreading like wildfire ( beautypreneurs is a thing now…) I confess I do spend a significant amount of time there .

Sometimes double tapping cat videos. Sometimes stalking my friends. But I’m especially interested in new travel inspiration. And now I’m sharing them with you (the travel content, not the cats).

Best Instagram Travel Accounts to Follow >>

For this list, I tried to avoid hollow influencers who only use travel as a way of getting new backdrops for their own photos. The world needs valuable content, interesting things to learn and see and especially people who truly love to travel.

With no particular order, these are my favorite Instagram travel bloggers to feed your wanderlust (list updated May 2019). They are travel bloggers, Youtube stars, journalists or simple amateurs sharing real, honest, and interesting content.

Let’s get inspired!

1 @paulodelvalle

Paulo’s was one of the first accounts I followed in Instagram. He’s a Brazilian travel photographer, but mostly a storyteller. His amazing photos in the most varied landscapes inspired me to follow my own wanderlust dream.

Estou muito impressionado com a beleza dos templos e santuários japoneses. Cada um mais bonito que o outro! 😍 I’m really impressed with the beauty of the japanese temples and shrines. Each one prettier than the other! 😍 Tokyo, Japan. 🇯🇵 w/ @marlonduque A post shared by Paulo del Valle (@paulodelvalle) on Jan 3, 2016 at 6:11am PST

2 @youngadventuress

Liz is one of my favorite travel bloggers out there and Young Adventuress is a BIG SUCCESS in the travel blog world. What I particularly enjoy about her is how down-to-earth and unpretentious she is.

Her gallery in Instagram has bits and bobs from everywhere in the world, but mostly from the awe-inspiring New Zealand outdoors.

View this post on Instagram A post shared by Liz Carlson☀️Young Adventuress (@youngadventuress) on May 26, 2019 at 2:08am PDT

3 @treyratcliff

What I like the most about Trey’s body of work is that he’s not afraid of color. In fact, he’s all about color!

You can sneak peek his travel photography blog , displaying more of his amazing pictures.

View this post on Instagram Beautiful gondolas from above… the water looks almost Caribbean when the sun hits it directly from certain angles! #Venice #Gondola #Gondolas #DJI #Quad #Quadcopter #Phantom3 #Italy #Carnevale A post shared by Trey Ratcliff (@treyratcliff) on Feb 13, 2016 at 11:46pm PST

4 @Tourist2Townie

I’ve been a follower of Gareth’s videos on Tourist2Townie’s Youtube channel for quite some time. I’ve always been a fan of the very down-to-earth and humble way he approaches travel, still managing to be informative and truly helpful.

His his Instagram “is secondary” (his words, not mine), but still very much worth it if you ask me.

View this post on Instagram A post shared by Gareth Leonard (@tourist2townie) on Apr 10, 2019 at 7:17am PDT

5 @danielkordan

Daniel is a landscape photographer who shoots STUNNING pictures in remote places like Japan , Russia or Norway .

I have to confess I think this is one of the most inspiring Instagram accounts I’ve EVER come across. After all, 1M followers can’t be wrong.

View this post on Instagram Northern aurora at Lofoten islands. Vertorama (vertical panorama) of 2 horizontal photos. DanielKordan.com #Lofoten #northernlights #Norway #Fredvang A post shared by Daniel Kordan (@danielkordan) on Feb 21, 2016 at 8:15am PST

6 @bemytravelmuse

I found Kristin’s Instagram very recently and made an impact on me. It’s one of those accounts you can’t stop scrolling down.

Once a former investment banker in the corporate world, Kristin is a now a travel writer exploring the world full-time. You can follow her on her blog too. Judging by her gallery, I’d say she chose the right path!

View this post on Instagram A post shared by Kristin Addis (@bemytravelmuse) on Apr 25, 2019 at 8:47am PDT

I’m going to be honest: I don’t know much about whoever is behind this account. In fact, I know nothing.

All I know is that the pictures here are breathtaking and make me want to go places. Apart from the visual element,there are also several inspiring descriptions. So Andy , whoever you are, you are awesome!

View this post on Instagram Look up get up and don't ever give up. Really excited that we just launched a program for @feedbacknation called "The Limelight" where we will be featuring artists who submit their story/photos I'm currently taking over @canon_photos for my latest trip to New York. Thank you guys so much for this amazing opportunity. A post shared by Andy To (@andyto) on Jan 27, 2016 at 9:43pm PST

8 @bueno_bonito_barat0_travelblog

A journalist with very itchy feet. Sarah did all of Central and South America by bus and she’s now focused on Europe.

On her blog she writes in Spanish mainly, but her pictures on Instagram speak by themselves!

View this post on Instagram A post shared by Sarah Yáñez-Richards 🌎 📷 (@bueno_bonito_barat0_travelblog) on Jan 14, 2016 at 6:41am PST

9 @AlexStrohl

What I like about Alex’s gallery is how impactful his pictures can be. A photographer keen on the more remote destinations, he is able to translate the wilderness of incredible nature landscapes directly into his shots.

Alex is one of my top favorite Instagrammers out there, so I strongly suggest take a peek at his account. His photos will surely wow you!

View this post on Instagram Waking up on the shores of Lake McDonald, Montana.. #stayandwander A post shared by Alex Strohl (@alexstrohl) on Jan 25, 2016 at 9:11pm PST

10 @kristarossow

More than being just another National Geographic photographer, Krista has the amazing ability of telling a story. She’s in this list because of in-depth descriptions of her photos, which make the captures really come alive . With such an interesting gallery, she makes it so easy to travel along with her!

View this post on Instagram It was so normal in Myanmar to pass groups of young monks or nuns on the street or in temples….I even got cut off in traffic by monks on motor scooters! On my last night in Mandalay, I had just left the Sandamuni Pagoda when I came across these young Buddhist nuns draped in pink. I climbed Mandalay Hill into the sunset and who knows where they ended up. It is amazing how such disparate lives can pass in a flash…and how we smile at each other in our shared humanity. Thank you, Myanmar, for being friendly, welcoming, beautiful, and mysterious. I’ll be back and I hope that whatever changes as the country is opened to the world, that it doesn’t take the joy from the spirit of the beautiful Myanmar people. // #FujifilmX_US @FujifilmX_US @bhphoto #mywinteraway #FujifilmXT1 #Fujifilm @NatGeoCreative @NatGeoTravel A post shared by Krista Rossow (@kristarossow) on Mar 5, 2016 at 8:32pm PST

11 @breathewithus

Hugo and Cristina are a portuguese couple on a quest to explore the world’s best cultural and nature destinations. I’d say so far they are doing a great job!

Their website and Instagram are packed with useful tips and inspiring experiences. The Iceland collection is my favorite!

View this post on Instagram Road trip in Iceland? Don't forget to add the Snæfellsnes peninsula to your itinerary for landscapes and beautiful churches like this one near Hellissandur. A post shared by Breathe With Us (@breathewus) on Jul 15, 2015 at 3:40am PDT

12 @migrationology

Mark Wiens travels with a purpose: to eat food. Sounds like a great life purpose to me. Based in Bangkok , he combines his travels with indulging in the local foods and ingredients. The result is a colorful and yummy Instagram feed: a delight for foodies.

I have a problem with this guy’s feed though. I always get hungry!

View this post on Instagram This dim sum meal in Hong Kong was one of the 11 Best Meals I Ate in 2015! Check out the full list of 11 best meals on migrationology.com now! A post shared by Mark Wiens (@migrationology) on Dec 29, 2015 at 6:50pm PST

13 @theblondeabroad

Kiersten Rich is another example of a well-succeeded corporate woman who left everything for travel. And she really means it: she’s already got more than 40 countries ticked off her bucket list.

Her Instagram account is not all about travel, it’s also packed with lifestyle tips and experiences. The recent photos she took in Indonesia are quite awesome!

https://www.instagram.com/p/BCRwDPlo5Av/?taken-by=theblondeabroad

15 @theplanetd

Another heavy weights of the travel blogosphere. Dave and Deb have travelled to more than 100 countries in all 7 continents and Planet D is an authentic bible of the best travel advice and tips all around the world.

Their Instagram account is filled with incredible pictures taken in a huge variety of places. This one in Canada is one of my favorites.

View this post on Instagram A post shared by Dave & Deb🔹ThePlanetD (@theplanetd) on Feb 4, 2019 at 7:00am PST

16 @girleatworld

I love everything about this profile. The concept, the name, the composition of the photos, and specially the tagline Eating my way around the world .

Originally from Hong Kong , Melissa Hie started this project because she felt awkward asking strangers to take pictures of her. So she started taking food selfies! On her Instagram you can find a bag of dutch fries in Amsterdam a corn bread in Indonesia , or this koulouri in Greece . I’m hooked!

View this post on Instagram A post shared by ❤️ Mel's Food & Travel log (@girleatworld) on Oct 21, 2018 at 5:56pm PDT

17 @jackharries

Jackson is the real deal. During his gap year in England , he started a documentary series in YouTube about his personal life and travels. This series eventually made him famous in the online world with MILLIONS of followers on his Instagram account.

Apart from being a filmmaker and producer, he’s now a climate change activist and a very interesting personality to follow.

View this post on Instagram A post shared by Jack Harries (@jackharries) on Aug 3, 2018 at 5:18am PDT

18 @jonathan_irish

Jonathan is a professional travel photographer, who used to be part of the National Geographic staff. In 2016, he was on a quest to visit all of the 59 U.S. National Parks during the centennial of the National Park Service.

View this post on Instagram Starry, starry night. We setup our @rei tent on a cold, clear evening in the Smokies and watched the stars roll by. Even though it was just past a full moon, the stars were brilliant. On to the next park ! The Great Smoky Mountains National Park (7 of 59) Shot with FUJIFILM X-T1 and XF16mm F1.4 lens #59in52 #onassignment #findyourpark @natgeo @natgeocreative @natgeotravel @fujifilmUS @fujifilmx_us #fujifilmx_us #myfujifilm #myinstax #X-T1 @instax @usinterior @nationalparkservice @airstream_inc @goparks @reallyrightstuff #ad A post shared by Jonathan Irish (@jonathan_irish) on Mar 4, 2016 at 7:45am PST

19 @calsnape

Vancouver-based Callum Snape is the photographer I aim to be one day. Stunning landscapes, elegant editing, unexpected results. Follow especially if you’re into dreamy arctic backgrounds.

View this post on Instagram A post shared by Callum Snape (@calsnape) on Apr 18, 2019 at 8:48pm PDT

20 @lovedeathtravel

Despite the daunting name, don’t worry, this account is only about love and travel.

The list of places featured in this gallery is huge, each one more beautiful than the other. I love how he enriches his already-stunning pictures with inspiring lyrics in his descriptions.

View this post on Instagram "And when the cold wind blows we'll wake up on the other side/ Where the sunlight sounds like moonlight in our ears.." [Akron/Family] • Set-up the cables because I'm coming for ya Half Dome. See you at the top. • ↯ Tunnel View Yosemite National Park #NPS100 #findyourpark A post shared by ⠀⠀ ⠀⠀⠀⠀⠀ ⠀⠀ ⠀⠀⠀ ⠀⠀⠀⠀⠀BEN (@lovedeathtravel) on Aug 5, 2016 at 11:11am PDT

21 @uncornered_market

Uncornered Market is a travel project founded by Daniel and Audrey, a relentless couple who have visited more than 90 countries.

Besides their top-notch travel photography and insights into theyr daily wanderlust, I love how they describe themselves: a “husband-and-wife storytelling team”.

View this post on Instagram Palm Tree Point, Port Douglas. I'm a big fan of the well-timed appearance of a sailboat. If you grab just the right shady spot of choice at Rex Smeal Park, you get to watch them here off the Queensland coast all day long. Australia #lazysunday A post shared by Daniel Noll & Audrey Scott (@uncornered_market) on Jan 24, 2016 at 4:30pm PST

22 @johnnywharris

Mostly known for his Vox’s videos – including my all-time favorite Vox Borders project – Johnny Harris is a self-made videographer with huge skills.

On his Instagram account he shares some extras of the fantastic content he’s able to create.

View this post on Instagram A post shared by Johnny Harris (@johnnywharris) on Sep 24, 2018 at 5:56pm PDT

EXTRA: ME! (@bruno_mb)

In a shameful act of self-promotion, I had to squeeze myself in! It feels damn good to even be featured in the same list as these amazing list of Instagrammers!

My account is still a little fish in a world of travel sharks out there. My first photos in Instagram were taken in 2012 with a crappy camera phone (#throwbackshame). I like to think that I’ve improved by now. And I hope I can continue to get better every shutter at a time!

View this post on Instagram A post shared by BRUN🌎 (@bruno_mb) on Jun 25, 2019 at 9:03am PDT

Other inspiring Instagram travel accounts to follow:

• Beautiful Destinations
• Lonely Planet Traveller
• National Geographic
• National Geographic Travel

Let’s connect!

Impossible not to feel spirited after scrolling such beautiful pictures, right?

If you are on Instagram let’s connect and make sure you follow these amazing bunch of travellers too!

What are the best Instagram travel accounts out there?

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Destinations🌎

How to Make the Best Travel Instagram Reels, According to Social Media Influencers

By Jishnu Bandyopadhyay

All products featured on Condé Nast Traveler are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

No matter where you're traveling in the world, you'll want to take some of those memories back with you. And if you love capturing them on Instagram , you're in luck. Condé Nast Traveller India spoke to some of the best travel creators in South Asia—including Larissa D’sa , Wander with Sky’s Aakash Malhotra , Savi and Vid of Bruised Passports, Siddhartha Joshi , and Revati and Charles Victor of Different Doors—for their tips on creating travel Reels for Instagram and putting your best foot forward on the Explore page. Here is your ultimate guide to making the next viral travel Reel.

All products featured on Condé Nast Traveler are independently selected by our editors. If you buy something through our retail links, we may earn an affiliate commission.

How do you start making a travel Reel for Instagram?

Malhotra begins with a clear-cut plan when making a Reel. “When crafting a compelling travel Reel, there are five key principles to bear in mind,” he says. “Prioritize high-quality footage and unique perspectives. Weave a narrative: Keep it personal and authentic. Emotions over beauty: Capture the essence of the locale. Audio is king: Choose complementary soundtracks. And lastly, timing matters: Share high-resolution content within the optimal timeframe.”

Savi and Vid stress that the video needs to be representative of the experience you are having or want viewers to have: “Be it a place you’re traveling to or somewhere you’re dining ! It needs to be impactful. If you can capture the audience within the first half, then that’s a sure-shot winner. Trending music is a no-brainer.”

For D’sa, it needs to feel authentic and real. “I have to keep it authentic, else it's not me,” she says. “Going viral should never be the reason to make a Reel. When you are truly enjoying yourself in a video, it shows. And that joy is infectious. Even though the quality of the video is of utmost importance, having fun and looking beyond trends is the key.”

Revati and Charles suggest being clear on what you are trying to communicate. “Some useful information ? A beautiful view? It’s then easier to make decisions while shooting, rather than ending up with a lot of footage that you don’t really like or can use.” They also recommend being the face of your Reel. “Don’t be afraid or shy to get in front of the camera! And talk. People love listening to people and seeing their faces to be able to put a face to the voice.”

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What equipment do you use to make a travel Reel?

“When it comes to crafting cinematic Reels, my go-to gear includes the iPhone 14 Pro,” says Malhotra. However, he also relies on a versatile array of equipment to elevate his content. “I use the Sony Alpha ZV-E1 for vlogs, accompanied by a selection of lenses tailored to specific needs. The DJI Mavic 3 takes care of breathtaking aerial shots, while the DJI Avata provides wide-angle drone shots. In addition, my trusty GoPro HERO 12 swoops in to capture all the action.”

D’sa says, “95% of my Reels are shot on camera. But an iPhone camera is good enough to start.” While Savi and Vid use a full-frame camera, their phones, and a tripod to make their Reels with a multi-camera setup. Joshi also uses his iPhone camera to film most videos.

For Revati and Charles, it depends on the situation at hand. “Our trusted Sony a7R III camera is for when we need stellar footage." An iPhone camera works for easy shots; a Hollyland Lark Wireless Microphone for clear voice-overs, and to talk over distances.

Malhotra says, “If you're embarking on your journey as a travel Reel creator on Instagram, you'll be pleased to know that an iPhone is your all-in-one solution. In fact, it's the only equipment I believe you truly need.” Revati and Charles add, “The best camera is the one you already have and know how to use ! It’s simple, shoots some great footage and doesn’t have a steep learning curve. There are people who’ve shot such fabulous films with just their phones!”

Savi and Vid suggest you add a portable ring light to your kit to make closeup shots look instantly better.

Which apps or software do you use to edit videos?

“To fine-tune my masterpieces, I turn to a variety of editing tools. On my laptop, I rely on Final Cut Pro for comprehensive edits. When on the move, VN Video Editor is my choice for mobile editing, and I also harness the native Instagram Reels tab for those final touches,” says Malhotra.

Joshi also suggests the VN Video Editor app for edits on the go: “For those just starting out, simplicity is the key to success. You can accomplish most of your edits using the Instagram app itself. Remember, consistency is the linchpin of growth. Begin there, and venture into more advanced editing techniques as you go.”

Jessica Puckett

Alex Erdekian

For Savi and Vid, Adobe Premiere Pro takes the cake. “I enjoy playing around with fonts, grading, and colors. There are countless phone-friendly apps like InShot and Filmm that are great for beginners or for established creators to edit on the go.” D’sa uses Premiere Pro on her laptop too, but she prefers InShot for on-phone editing. “Though it might sound time-consuming, I would always recommend learning desktop-based software before one on a phone. That truly makes learning the process on the phone quicker. I personally started with Adobe Premiere on my laptop, but there is DaVinci Resolve , which is arguably the best and has a free version too.”

Revati and Charles use a MacBook Pro to edit. “It helps to have an SSD drive and a large-capacity Drobo to archive can save and access all the footage for later use. Of course, sometimes it’s as simple as shooting with your phone and editing on it, either with templates or with editing apps like VLLO . The edit must roughly be in your head before you shoot. Our 35-odd years of collective experience in shooting commercial films have etched that in our minds. Take people through a journey or discovery. Every piece of content is a story, even just info-dispensing ones! As a process, do a rough lineup, without worrying about the exact points you want to cut. If it makes sense, then begin cutting precisely. Walk away from it for a bit, and you will often return with great ideas. If you have a voice-over, having that in place with your rough cut will tell you whether you need fewer or more words. The superimposed text should be limited to just the few things you want to emphasize.”

What’s the key to a catchy caption on Instagram?

“Try to be unique with your words, and don’t be afraid to make it emotional. That’s when you will be able to create an interesting caption that connects with your audience,” says D’sa. While Joshi says, “Treat each reel differently. Ideally, keep it short, but in some cases, you might need to add more information in the description that wasn't in the reel, or cue to a bigger story.”

Savi and Vid aren’t afraid to keep their captions bulky: “We’ve always been storytellers, so we love writing long and meaningful captions. I would say one should go with their instinct while penning captions. If you enjoy short and impactful captions, go the one-line route! But if words give you joy or you have valuable information to share, write a lengthy descriptive one.”

“Don’t forget to provide any context or background info that you couldn’t add in the reel,” say Revati and Charles. “Ask a question—it’s great to get more engagement and comments. Write in your own voice, and make sure you don’t use phrases that you’d never utter. Use hashtags and keywords for added discoverability, and put relevant information in (cost, location, timings, etc). Lastly, since it’s happened to us, please don’t copy someone else’s caption!”

Malhotra adds, “Crafting an engaging caption is an art in itself. Here's the secret: Keep it concise and relatable. Always remember, that your caption serves as the second point of engagement. This means that if someone enjoys what they see in your reel, they'll be inclined to delve deeper into your caption. So, make your caption an extension of the story your video tells.”

What shouldn't you do when making travel videos?

“Make sure your content isn’t being uploaded in low-resolution. Remember that timing is everything. Don't post when your potential audience is catching the z's and try avoiding non-trending audios,” says Malhotra.

Savi and Vid suggest that you do not “overdo the filters and colors, as overly processed reels tend not to do well. Avoid too much text [on the video itself]. It gets tough to read and people love watching and listening more than reading. And don’t just copy trends mindlessly. If it’s you, then go for it.”

Joshi says, “Copying someone else’s style might work for a while, but you need to develop your own aesthetic. We personally feel there are no strict no's, except reels promoting irresponsible behavior that can cause societal harm, such as littering in public places, ignoring driving rules to film sensational content, or reinforcing sexist stereotypes,” say Savi and Vid.

Revati and Charles add, “Just post. Don’t wait to gold-plate it. The more you do it, the better you’ll get. Don’t worry so much about what people are going to think or how you look. You’re forgotten at the start of the next reel!”

A version of this article originally appeared in Condé Nast Traveller India .

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Ready, Set, Jet: 20 Travel Accounts to Follow on Instagram

The best eye candy for your wanderlust.

These travel aficionados know how to make good eye candy, are passionate about their travels and know how to travel in style. If you're thinking of hopping on a flight to Bali, going on an African safari or are looking to explore the South of France, we suggest you do so vicariously through these jetsetters first. These adventurous influencers are go-to's for recommendations on where to stay, what to eat and how to live like a local. And along the way, be sure to glean their tips and tricks to snagging the perfect shots on your next adventure. Be prepared to get major travel envy, these feeds are no joke.

An aggregation of some of the best travel shots on Instagram, this is the handle to peruse for endless eye candy–whether you're looking for imagery of stunning snowcapped mountains, blissful beaches or some of the globe's most captivating cities.

@loic.lagarde

@beautifuldestinations.

A hub of drop-dead amazing travel photos is what's garnered this key Instagram influencer community almost 9 million followers–and that's just for this account. Beautiful Destinations is one of seven accounts that chronicle the worlds most beautiful things, from hotels to apparel to cuisine–and puts them all at your fingertips to lust over. Their main account is what has us captivated for hours on end; we cannot get enough of the various places to go, and absolutely stunning things to see their network of talented photographers has captured.

@doyoutravel

It’s hard not to get lost in Jack Morris ’ feed of impressive photos from around the globe. He’s currently living in Bali but spends most of his time photographing and exploring the world with his other half, @gypsea_lust , and their feeds are the definition of #relationshipgoals and #travelgoals.

@gypsea_lust

From the sand dunes in Abu Dabi to ethereal ocean views in Greece, Lauren Bullen ’s photos make us wanting to book our trip to wherever she is immediately–and look as good in the bikinis she sports while doing it.

@_itsbeautifulhere

Gigi Hopkins ' feed is a free city guide to the places we want to go to now. She left her corporate job to live life on the road, and is sharing her favorite finds to her loyal audience. From the Catskills in Upstate New York to Orpheus Island in Australia, you can trust her to guide you to all of the hottest spots and hidden gems–especially when she's chatting about her hometown of Melbourne, or contributing her best tips to BAZAAR.com as one of our contributing travel editors.

@wearetravelgirls

The ultimate collection of travel images from other travel pages, @wearetravelgirls’ founders @beckyvandijk and @vanessarivers aim to curate the most cohesive feed of vibrant and informative content. What we love most? Their travel tips, which they frequently include in their captions.

@kellyalack

Kelly Lack , an alum at some of the top lifestyle companies such as Martha Stewart, One King's Lane, and Spot , delights her Instagram followers with beautifully curated images of her favorite spots (pun not intended) from her latest journeys. When you're traveling to California, hit up her Instagram account for hidden gems–she's based in San Francisco and knows the best in the West.

@annstreetstudio

One of our favorite photographers, Jamie Beck , has been capturing stunning fashion images paired with her adventures around the world for years–but her recent move to Provence has her landing a spot on this list. We've been turning to Jamie for all things French as of late; her riffs on classic art, her weekly trips to the market chronicled on her stories, and her obsession with living in a French chateau consistently has us coming back for more.

@taramilktea

Aside from being the master of food (especially sweets! ) photos and breathtaking self-portraits , Tara’s feed also includes images of jaw dropping destinations from her recent adventures to lust-worthy destinations like Chiang Mai, Shibuya, Jaipur and Finland. Her feed comes complete with perfectly styled shots, the best hotels to spend the night in and some of the best secret spots to indulge in dessert along the way.

@muradosmann & @natalyosmann

Murad and Nataly Osmann of #FollowMeTo are Instagram's original travel inspo duo, and are responsible for creating the iconic hand-holding pose we often associate with couples on the go. The Moscow-based pair doesn't just stop at jaw-dropping imagery; they travel to countries to curate the best in local designer fashion as well, and use it to style their iconic shots. Head to their accounts for the best in travel, style and some cute outtakes of how their feed takes shape.

@jackharding

Jack Harding’s landscape images are unparalleled. When you’re thinking of booking a trip, consider his adventures (and the amazing photos you'd get of them for your feed!) if you used his handle as your travel guide.

@lucylaucht

@lucylaucht’s feed looks like a gallery of images you’d want to purchase and hang on your wall. Her trips around the world and the stunning shots she takes of them will add countless cities on to your bucket list; expect stunning beaches, cityscapes and a fashion moment here and there.

@finduslost

According to Instagram, the couple that travels together, stays together. Los Angeles natives, Selena and Jacob , left their lives in California to travel and document their exotic getaways. We'll warn you, checking out their feed will likely result in some major travel envy.

@prettylittlelondon

Planning a trip to lovely London? Then you must follow this account immediately. It has photos of where you can find all the wisteria when it's in bloom, the quaintest spots for tea and a look at one of the world's best cities from every angle.

Leave it to a professional photographer and filmmaker to capture parts of the world in the most stunning and unexpected ways. Callum Snape is based in Vancouver, and so expect loads of breathtaking views of snow-capped mountains, arctic wonders and dreamy lakes.

@wonderful_places

There’s a reason why this account has over 8 million(!) followers. This account is more of a community than an Insta-feed; the #wonderful_places hashtag generates over 5 million user generated photos of magical places all around the globe, all of which are curated to create the account's content. Trust–you'll want to go to every single place on their feed.

@theprettycities

For the traveler that loves pink, girly findings and flowers, this is the feed for you. There are endless photos of lush florals found in various cities across the globe as well as shots taken in must-go cafes and all the quaint streets in-between.

Here, constant traveler and food, fashion and flowers lover, Polina, fills her feed with luscious and vibrant images of her latest eats, discoveries, and experiences with her equally nomadic and sartorial friends.

@theslowtraveler

This whole feed is cohesive and tonal–we’re huge fans of the clean and minimal tones–but @theslowtraveler’s Instagram page is more than just beautiful photography. She also shares tips on how to make Instagram images really pop and includes tips and personal anecdotes in all of her captions.

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Reel in the Views: 5 Tips For Creating Engaging Instagram Travel Reels

Updated January 25, 2024

Most likely you’ve done some experimenting with Instagram Reels, and maybe even integrated them as a regular part of your Instagram strategy.

But have you noticed lately that your Instagram Reels get less views and engagement than they did a few months ago?

While I never recommend using social media as a main way to build your business for this very reason, social media can be a valuable way to grow your email list and provide social proof for your business.

That means having a robust social media presence is definitely worthwhile.

So, while posting an Instagram Reel or two isn't the surefire way to grow your audience that it used to be, there are still ways to create engaging content to attract more people to your travel accounts.

And you don't need to be a film director to make a splash with your video content. It's all about capturing the essence of travel – the sights, the sounds, the vibes – in a way that's authentic, engaging, and yes, a little bit fun.

So, whether you're a seasoned travel reels creator or just dipping your toes into the world of travel marketing, get ready to 'reel' in your audience with the right combination of creativity, inspiration, and strategy.

Tip 1: Craft a narrative with visual storytelling

When it comes to creating travel reels for your Instagram account, think of yourself as a storyteller.

The key? Crafting a narrative that transports your followers from their couches straight to the heart of your destination.

Keep in mind that not every reel or social media post needs to tell a story. A picture, after all, is worth a thousand words, and a great travel video can be worth a thousand pictures. Mix it up a bit by using both single-shot reels and combining multiple short video clips into a single reel.

Start with a Bang:  Every great story has a captivating beginning. Kick off your travel reel with something that grabs attention – a breathtaking view, a lively local festival, or maybe a tantalizing local dish.

This is your hook, your “hero shot”, the “wow” moment that makes viewers want to keep watching.

The Heart of the Story:  The middle of your reel is where the magic happens. This is where you unfold the story of your destination. Show clips of bustling markets, the serene sunsets, the laughter of locals, or the clink of coffee cups at a quaint café.

It's not just about showing places; it's about sharing experiences. Let your followers really feel the vibe of the place.

End with a Memory:  As all good things must come to an end, so should your travel reel. Conclude with something memorable – it could be serene landscapes, a peaceful night view, or even a teaser of what's to come next.

Leave your followers with a lingering sense of wonder, an invitation to explore more, both in their imaginations and, hopefully, in reality too.

Remember, reels can be short stories – and every frame counts. Your goal is to create a narrative that not only showcases a destination's beauty but also tells a story that resonates with your audience.

Tip 2: Use eye-catching visuals

High-quality visuals in travel reels are like the secret sauce that can turn a good story into an unforgettable one.

It's not just about finding pretty places. It's about capturing them in a way that feels authentic and mesmerizing.

Quality Over Quantity:  First things first, focus on clarity and quality. A shaky, blurred video of the Eiffel Tower at sunset? A big no-no.

Invest in a good stabilizer or tripod for your phone or camera. Clear, stable footage is more than just pleasing to the eye; it's a nod to your professionalism.

Find Your Angle:  Sometimes it's all about perspective. That hidden alley adorned with street art, the local market bustling with life, the silhouette of a city skyline at dusk – these are the scenes that tell a story.

Experiment with different angles and viewpoints to give your audience a fresh take on familiar sights.

Lighting is Everything:  Good lighting can be the difference between a mediocre shot and a masterpiece. The golden hour – just after sunrise or before sunset – is your friend. It's nature's filter, casting a warm, soft light that can make any scene look magical.

Authenticity is Key:  Yes, we all love those postcard-perfect shots, but realness resonates. Include the unexpected – the hustle and bustle, the quiet moments, the laughter and chatter. Show the destination as it is, in all its glory and imperfection.

Edit with a Light Touch:  When it comes to editing video, less is often more. Enhance your visuals with a video editor to bring out their best, but avoid overdoing it. Let the natural beauty of your scenes shine through.

Keep transitions simple and functional unless you're going for a full, epic cinematic approach.

The goal is to create a visual journey so compelling that your viewers can almost feel the breeze on their faces or smell the street food.

Tip 3: Embrace local flavors and showcase unique experiences

When it comes to travel reels, it’s all about capturing the essence of a place – its culture, people, and unique experiences.

This is where your reel transforms from a visual journey to an immersive cultural experience that highlights a travel destination.

Highlight local culture:  Let your reel showcase the vibrant tapestry of local culture. From traditional dances on cobblestone streets to artisans crafting wares using age-old techniques, these moments capture the authentic travel experience your audience craves.

Embrace authentic sounds:  Music is the universal language, and every destination has its own melody. Incorporate a trending song or audio clip into your reel that sets the mood and transports viewers straight into the heart of the destination. Make sure the audio you select complements the visuals instead of competing with them.

Food is a feast for the eyes:  Food is more than sustenance; it's a cultural journey. Showcase the local cuisine in all its glory – from steaming street food to exquisite local delicacies. Let viewers almost taste the flavors through their screens. Remember, food is not just about eating; it's about the experience, the preparation, the joy of sharing.

Capture customs and traditions:  Every place has its unique customs and traditions. Share these special moments – be it a local festival, a traditional holiday, or a daily ritual. These experiences offer a genuine glimpse into the local way of life and add depth to your reel.

Engage with locals:  Interaction with locals can add an authentic voice to your reel. A smile, a greeting, a shared moment – these are the encounters that bring warmth and authenticity to your travel reel.

Tip 4: Engage and connect by inviting interaction

Creating a great travel reel isn’t just about showcasing stunning destinations; it's about creating a two-way street of interaction with your audience.

Ask a question:  Questions are the simplest yet most effective way to spark engagement. At the end of your reel or in the caption, include a question related to your content. "Have you ever visited this beach?" or "What's your favorite local dish?"

It doesn’t work every time, but questions can spark comments, interaction, and ultimately get your travel reel seen by more people.

Include a call to action:  A call to action (CTA) is your cue to the audience to take the next step. It can be as simple as "Follow us for more adventures" or "Tag a friend who would love this."

If a reel goes along with a blog post on your website, use a CTA to drive people to your travel blog.

Thing of CTAs on your Instagram posts as a gentle nudge to get viewers to engage more deeply with your content.

Cross-post in your Instagram Story:  Don't let your content live in isolation. Cross-post between Reels and Stories to maximize reach and interaction.

Use Instagram Stories to highlight a reel. You can also create a poll or quiz that complements your reel. It's not just fun and interactive, it's an excellent way to understand your audience's preferences and tailor your content accordingly.

Respond, relate, repeat:  Engagement is a two-way street. When your audience takes the time to comment, make sure to respond. This helps build a community around your content and makes your audience feel heard and valued.

Also make sure you spend time searching for and engaging with other people’s content as well. It's important to give as much (or more) than you'd like to receive, and the Instagram algorithm seems to lean heavily toward rewarding accounts that spend a lot of time engaging with others.

By actively inviting interaction and engaging with your audience, you're not just creating content, you're fostering a community. This approach both extends the reach of your travel reels and builds a loyal audience that is more likely to engage with and share new posts.

Tip 5: Build a consistent Instagram Reels strategy

In the ever-evolving world of Instagram, one rule remains unchanged: consistency is vital. Consistent posting keeps your audience engaged, which means the Instagram algorithm is more likely to show them your new content.

Here are a few ways to help maintain a consistent posting schedule.

Set a realistic schedule:  Start by setting a posting schedule that is realistic and manageable. Whether it's twice a week or every other day, choose a frequency that works for you and your content creation process.

Consistency doesn't mean posting every day; it means posting regularly.

Plan ahead:  The key to consistency is planning. Use a content calendar to map out your reels in advance. This helps in maintaining a steady stream of content and avoids last-minute scrambles.

Consider seasonal themes, upcoming holidays, or local events that align with your travel niche.

Batch create:  Embrace the art of batch creation. Dedicate time to shoot or edit multiple reels. This approach not only saves time but also ensures you have a stash of content ready to go, keeping your posting schedule on track.

Quality over quantity:  While consistency is crucial, never compromise on quality for the sake of quantity. It's better to post less frequently with high-quality content than to post mediocre content just to stick to a schedule.

Monitor and adapt:  Keep an eye on your engagement metrics. What time of day does your audience engage the most? Which reels are getting more traction?

Use these insights to fine-tune your posting schedule and content strategy.

Stay flexible:  While consistency is important, so is flexibility. Be ready to adapt your strategy to new trends, feedback from your audience, or changes in the Instagram algorithm.

Building a consistent reel strategy is not just about keeping up with a schedule. It's about creating a rhythm that resonates with your audience. By staying consistent, you not only maintain visibility but also establish your brand as a reliable source of captivating travel content.

The bottom line: Your Instagram travel reels

As you create your travel reels, experiment with different styles and techniques, and discover what makes your content uniquely you.

Play around with different ideas, and see what resonates with your audience and feels true to your travel brand. Remember, it's about telling your story, your way, and watching as it unfolds into something truly beautiful.

The world is waiting to see your stories unfold.

Looking for more posts to help you take your travel agency Instagram to the next level? Check out our other posts to elevate your Instagram presence .

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October 6, 2023 — blog

Starting a travel blog on Instagram is a great way to become a travel blogger. Instagram is a place where you can share your travel stories, meet others who love travel, and make money from your adventures. In this comprehensive guide on how to start a travel blog on Instagram, we'll go through the key steps to start your travel blog on Instagram. This includes growing your followers, engaging with a global audience, and starting on the path to becoming a travel influencer.

1. Picking a Username that Shines

Your username is more than just a name on Instagram; it's your digital identity. It's the first thing people notice, and it plays a role in their decision to follow you. Therefore, the first step in starting a travel instagram account is choosing a catchy, memorable username.

Here are some tips for picking a username that stands out:

• Simple and Memorable : Choose a username that's easy to remember and spell. Avoid complex words or phrases.
• Reflect Your Niche : Make sure your username gives a hint of your travel blogging niche. For example, if you love exploring hidden beaches, a name like "BeachTrailExplorer" could be a good fit.
• Avoid Numbers and Special Characters : These can confuse people and are often forgotten or mistyped.
• Check Availability : It's important to check if the username you want is available on Instagram. Additionally, it's wise to register the username on other social media platforms like TikTok and as a .com domain to ensure consistency as you grow.

TravelFeed offers a free tool to help you find a great travel blog name. It’s a smart move to use this tool to ensure your chosen username is a good fit and available across different platforms.

Use TravelFeed's free tool to find a great travel blog name

Your username is a significant aspect of your brand. It should resonate with your travel blogging focus and reflect who you are in this space. Take some time to choose a username that will serve you well as you grow your Instagram travel blog.

2. Content is King: Creating Captivating Instagram Posts

Creating engaging content is at the heart of how to start a travel blog on Instagram. Instagram is a visual platform and your posts are the windows through which your audience glimpses the world you're exploring. Here are some tips to help you create captivating content:

• Quality Over Quantity : Great photos and videos are your best friends. Ensure your photos are clear, well-lit, and visually appealing. A good quality image can communicate a lot about your travel experience.
• Tell a Story : Your captions should complement your images by telling a story or sharing interesting facts about the place you visited. It’s your chance to share personal insights and connect with your audience on a deeper level.
• Be Consistent : Maintain a consistent posting schedule. It not only keeps your followers engaged but also helps in growing your audience.
• Use a Variety of Content Types : Instagram offers various content formats like photos, videos, reels, and stories. Utilize these different formats to keep your content fresh and engaging.
• Share Behind-the-Scenes Content : People love to see the reality behind the polished photos. Share behind-the-scenes glimpses of your travel experiences, the people you meet, and the unexpected events that occur.
• Engage with Your Followers : Respond to comments on your posts, engage in conversations, and show appreciation for your followers. It helps in building a community around your travel blog.

Creating content that resonates with your audience and encourages interaction is key. Your Instagram travel blog is not just about pretty pictures; it's a platform to share your travel experiences, stories, and the essence of the places you explore. By focusing on creating quality content and engaging with your audience, you're well on your way to building a meaningful and influential travel blog on Instagram.

3. Boosting Your Visibility: Instagram Growth Strategies

A major part of how to start a travel blog on Instagram is understanding how to boost your visibility to reach a wider audience. Here are some refined strategies to help you achieve this:

Mastering Hashtags

Utilizing hashtags effectively is a cornerstone for enhancing the discoverability of your posts. It's advisable to incorporate a blend of popular and niche hashtags related to travel and your specific content. Popular hashtags increase your chances of being seen, while niche hashtags can drive more targeted traffic to your travel blog, connecting you with an audience that finds value in your unique content. Unlike merely maxing out on the allowed number of hashtags, focusing on relevancy and a balanced mix can garner better engagement and follower growth.

Leveraging Instagram Reels

Instagram Reels, with its short, engaging video format, provides a fantastic platform to share captivating snippets of your travels. It not only diversifies your content but also taps into a format that’s favored by the Instagram algorithm, thus enhancing your chances of reaching a new audience. By regularly sharing Reels, you keep your content fresh and engaging, which is essential for growing your follower base on Instagram.

Collaboration is Key

Collaboration is a growth catalyst on Instagram. Meeting other travel Instagrammers to create content together or teaming up with local businesses for shoutouts or feature swaps can significantly expand your reach. Through collaborations, you introduce your travel blog to new audiences who share similar interests, creating a win-win situation for all parties involved. It’s about building a community and expanding your network, which is invaluable for growing your Instagram travel blog.

Setting Clear Goals

Setting clear, measurable goals for your Instagram travel blog aids in crafting a focused growth strategy. Whether it’s growing your follower count, increasing engagement rates, or boosting website traffic, having specific objectives and tracking your progress using Instagram analytics can provide valuable insights. It helps you understand what’s working, what needs tweaking, and how close you are to reaching your goals.

Staying Trendy

Staying updated on Instagram trends and incorporating them into your content strategy is a savvy move. Trends can provide a fresh angle for your content, making your travel blog more relevant and engaging. By adapting to new features and content formats, you keep your Instagram travel blog exciting and relatable to your audience.

Profile Optimization

Profile optimization is crucial for improving your profile’s discoverability. A clear profile picture, a well-crafted bio that communicates what your travel blog is about, and a call-to-action encouraging users to follow you, can significantly enhance your profile’s appeal. By optimizing your profile, you create a compelling first impression that can attract new followers and grow your Instagram travel blog.

Employing a mix of these strategies, each playing a unique role, can significantly boost your visibility on Instagram, opening doors to more interactions, and a growing travel community around your blog.

4. Branching Out: Securing Your Own Domain

Right from the outset of your travel blogging journey on Instagram, securing your own domain is a pivotal step. Having a domain, in addition to your Instagram account, not only propels your travel blog towards a professional trajectory but is also instrumental in brand establishment and attracting sponsorships. Here's why securing your own domain is a prudent move:

Professionalism and Branding

Having your own domain such as "YourTravelBlog.com" instantly elevates your brand, showcasing a professional image to your audience, potential sponsors, and collaborators. It's a clear indication of your serious commitment to travel blogging.

Monetization and Sponsorships

A personal domain opens the door to myriad monetization opportunities. Sponsors and brands are more likely to collaborate with travel bloggers who have a professional online presence. Your website is a platform where sponsors can see their products or services being showcased. Unlike Instagram, where it may take a while to build an audience large enough to earn something, blogging on your own domain with TravelFeed allows you to make money from your first post. This presents a fantastic opportunity to start earning while you build your brand. For more information on how to monetize your travel blog from the get-go, check out this guide on TravelFeed .

Control Over Your Content

With your own domain, you have unfettered control over your content. Unlike Instagram, where algorithm changes can affect your visibility, on your website, you dictate how your content is presented to your audience.

Search Engine Visibility

A well-optimized website with your own domain can attract organic traffic from search engines. Unlike Instagram, a personal website with effective SEO strategies can rank well on search engines, attracting a continuous stream of interested visitors.

Email Marketing Potential

Your domain allows for email list building, which is a potent tool for audience engagement. Through email marketing, you can keep your audience updated on new content, special deals, or products, fostering a deeper connection.

Long-form Content and Detailed Narratives

While Instagram is perfect for visuals and short updates, your website is the platform for long-form content, detailed travel guides, tips, and experiences. It's where your audience can delve deeper into your travel narratives.

Embedding Instagram Posts

Platforms like TravelFeed allow for seamless embedding of your Instagram posts on your blog. This not only creates a visually engaging narrative but also fosters traffic flow between your website and Instagram profile, enriching the user experience on both platforms.

Embed your Instagram posts on TravelFeed with ease

Securing your own domain is not a step to be postponed but to be taken alongside establishing your presence on Instagram. It’s a significant stride towards building a robust brand, securing sponsorships, and paving a sustainable path in your travel blogging career.

5. Cross-Promoting Your Platforms

With both an Instagram profile and a personal domain at your disposal, leveraging each platform to promote the other is a savvy strategy. Cross-promotion plays an important role in how to start a travel blog on Instagram since it amplifies your reach, drives traffic, and helps in building a cohesive brand across different platforms. Here are ways to cross-promote your platforms effectively:

Embedding Instagram Posts on Your Blog

As mentioned earlier, embedding your Instagram posts on your blog not only enriches your website content but also drives traffic between your website and Instagram profile. It creates a visual narrative that entices your website visitors to follow you on Instagram.

Sharing Blog Posts on Instagram

Whenever you publish a new blog post on your website, share a snippet or a related image on your Instagram with a call-to-action encouraging your followers to read the full post on your website. You can use Instagram stories or a post to share a link to your blog.

Consistent Branding

Maintain a consistent brand image across both platforms. Use similar profile pictures, color schemes, and style in both your Instagram posts and on your website to provide a unified brand experience.

Utilizing Instagram Bio

Your Instagram bio is prime real estate for promoting your blog. Include a clickable link to your website and a compelling call-to-action encouraging visitors to check out your blog.

Engagement Posts

Create posts that encourage engagement both on Instagram and your website. For instance, you could share a photo on Instagram asking a question or sparking a discussion, and direct followers to your blog for more in-depth information or to share their thoughts in the comments.

Instagram Stories and Highlights

Use Instagram stories to share behind-the-scenes content, updates, or promotions related to your blog. You can also create a highlight specifically for your blog updates, making it easy for followers to find and access your blog content.

Collaborations and Shoutouts

Engage in collaborations and shoutouts with other travel instagram accounts, directing traffic to each other’s Instagram profiles and websites. It's a mutually beneficial way to expand your reach and grow your audience across platforms.

Cross-promoting your Instagram and your website is about creating a seamless experience for your audience, regardless of the platform they're interacting with you on. It’s an effective way to grow your audience, increase engagement, and create a cohesive brand image across your digital presence.

6. Take the Leap: Start Your Travel Blog Today

Now that you've garnered a wealth of information on starting a travel blog on Instagram and the importance of securing your own domain, it's time to take action. Your journey towards becoming a travel influencer begins with a single step, and there's no better time than now to start.

TravelFeed is your go-to platform to kickstart your travel blog on your own domain. With its user-friendly interface, starting a travel blog has never been easier. It’s designed for travel enthusiasts looking to share their adventures with the world. And the best part? Joining the TravelFeed community is free. To get your blog on your own domain, you can start a free trial without the need for a credit card.

Whether it's sharing mesmerizing sunsets from Santorini or the bustling life of Tokyo streets, your stories are waiting to be shared. TravelFeed is not only the easiest way to start a travel blog on your own domain, but also a supportive community of travel bloggers.

So, harness the insights shared in this guide, take the leap, and commence your travel blogging journey. The world is vast, beautiful, and awaiting your unique perspective. Your adventure begins now.

Start your travel blog on TravelFeed!

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How to Use Instagram Stories to Document Your Travels

The hashtag #travel has more than 413 million mentions on Instagram. Sharing our journey is now an essential part of the journey itself.

“Climbers climb mountains because they’re there. Travelers take photographs because we’re there — and we want to convey how amazing that feels,” travel writer Peter Jon Lindberg wrote .

And snapping those photos can actually make you happier , according to a study from the University of California Irvine. The study found that any photo — no matter the quality — taken with the goal of producing happiness will have a positive effect on the photographer.

The study also noted that same happiness applies to any photo that aims to bring together the photographer and his or her intended audience. This means snapping a photo and sharing it on Instagram could bring you happiness too.

But what about Instagram Stories? How can you use those to capture your travels and correctly share them with your audience?

As a travel writer, I am constantly on the go, snapping away in the different places I’m in either for work or for my own fun. Which means, I share. A lot . But, to avoid oversaturating my feed (and alienating my Instagram audience of friends and family), I take to Instagram Stories. Here are a few inside tips on how to use stories, and how to ethically share images on social media as well.

What is an Instagram Story?

Instagram Stories are separate from feed photos on the app. The stories function allows Instagram users to share photos and videos to a “story,” which can either be public or viewed only by followers of the user's Instagram account, depending on if the person’s account is set to public or private. Additionally, a user can choose to share a story with just “close friends.” But unlike feed posts that last forever, Instagram Stories last for just 24 hours, much like the social media company’s competitor, Snapchat.

Can you see who views your Instagram Stories?

Yes, it’s possible to keep track of who's seen your story, who just opened your story, and who swiped up on the screen. All you need to do is click open your own story. To see exactly who has looked at your stories, click open your story then click on the tiny profile photos on the bottom left corner of your screen. Here, you'll see the number of people as well as the individual usernames of everyone who has looked at your content. On this screen, you can also click the graph icon on the top left to see who has taken actions from your story, which includes link swipes, sticker taps, and follows.

Does Instagram notify a user when you screenshot a story?

Sadly, no. Though Instagram briefly tested sending screenshot notifications, it has since abandoned the project. So, you won’t know who screenshots your posts, but the good news is nobody will be notified when you do the same thing.

How to add a link to your Instagram Stories

There’s a major caveat to adding links to stories: You must either have 10,000 followers or have a verified Instagram account. But, if you have one of those two things, adding links is both easy and a great way to help people discover more about the travel photos you’ve taken. To add a link, first, take and upload a photo to your Instagram Story. Next, click the icon on the top right that looks like a chain. From here, click "+ URL" to add a link to a web page. Click done and you’re done. But, to take it a step further, try adding an Instagram sticker that says “swipe up” so people know there is something juicy waiting for them with the link.

How to ask a question on Instagram Stories

In 2018, Instagram introduced the question sticker to stories. It allows users to do “ask me anything” question and answer sessions with their followers. To start a Q+A session just take a photo or video, upload it, then tap the stickers icon in the upper-right-hand corner of the screen. Once there, you’ll see “questions” in the third row. Click it to add to your story. It already has “ask me a question” in the body, but you can customize this to anything you want. Examples could include “Where’s your favorite place to travel?” or “Where should I go next?” or “Anyone have packing tips for Greece?”

How to add music to your Instagram Stories

To add a little music to your story post, just follow the same guidelines as above. Take a photo or video, upload it, tap the stickers icon in the upper-right-hand corner of the screen, and click “music” in the second row. Once there, search for the song you’re looking for, click it, and click “done” to add it to your post.

How to create an Instagram story highlight

Though Instagram Stories disappear after 24 hours, there is one way to save them forever: Instagram story highlights. Highlights are found at the top of a person’s profile on their personal page. To create your own Instagram highlight go to your profile and tap “Story Highlights” below your username and bio. Tap the plus button, then tap to select the story updates you’d like to add to your highlight and click “next.” Finally, choose a cover photo and enter a story name for your highlight, then tap “add” or “done.”

How to ensure the images you share from your travels are appropriate

No matter where your photos appear, be it Instagram feeds, stories, other social media outlets, or just for you, it’s important to ensure all your photos are ethically taken and shared. Alongside the increase in use of social media, there’s also been an increase in questions about how we take photos and how we share them. Though this could be a lengthy essay all on its own, just remember these few points: Never share your location in stories or posts while on a safari, think twice about interacting with and taking photos with animals, and never take and upload a photo of a person without their permission.

As for what you should do next, read up on how to take travel photos you’ll be proud to share and get snapping. (And always feel free to share your travel photos with me here !)

The 5 Best Travel Brands on Instagram (and what you can learn from them)

What makes the best travel brands on Instagram “the best”? Why are they so successful? And what can your brand learn from them? In a world where people actually prioritize travel over apparel, you need to know how to get consumers to view and engage with your content over others. Here, that’s what we’re diving into, plus giving you new insights into their strategies, so you can learn from the actual best and ace your social media game.

Instagram is a constantly evolving platform. When used correctly, it can drive brand awareness, boost sales and build engagement. The channel’s primary advantage over other social media is its visual nature. Of course, visuals tend to be pretty intrinsic for travel marketing, but brands can’t rest on just taking good photos and reels to see results. 

You have to implement a relevant, working strategy based on your KPIs to start reaching your goals. Luckily, some brands are already doing that. So let’s take a look at each one, what we can learn from them, and how you can implement their methods into your own social media marketing . 

1. Lonely Planet

Lonely Planet has over 3.3 million followers on Instagram. Their feed is full of travel inspiration, tips, and destinations. But it’s clear they’re here for more than just vanity metrics. Lonely Planet has a highly engaged profile with people commenting on their posts and reacting to their content daily. The best part? A lot of these comments tend to be people tagging their friends. This is where word-of-mouth marketing turns digital. 

Why their content works

Lonely Planet has mastered the art of interaction with its content. They post guides, questions, and ideas so that their followers can write their own opinions. Posts like the one below, asking people to fill in the blank, will inevitably get lots of engagement (this post has nearly 400 comments). Lonely Planet has utilized highly engaging posts in its strategy in order to nail organic growth. They’ve combined this with valuable, interesting, and useful content to develop a trusting community that brings their friends with them too. 

2. Airbnb 

This travel brand doesn’t need much introduction. Airbnb changed the world of vacation accommodations and, with it, the way we view them. With a whole host of amazing homes to post about, it’s no wonder that Airbnb showcases what they offer. Quirky stays, one-of-a-kind buildings, and stunning interiors all make up the @airbnb feed. But where they really shine is their content through influencers. 

Airbnb has utilized the power of influencers in all aspects of its marketing. This isn’t just on the side of vacation goers; this is also on the side of hosts. They want hosts and guests to get involved, so why not create influencer-led content for both? Airbnb partnered with influencers like @laureen to build excitement over specific Airbnb homes – a clever choice since 84% of millennials say that they are likely to plan their own vacation based on someone else’s social posts. They also worked with micro-influencer @mariamanna_ to showcase how easy it is to become a host. This is a brilliant example of how brands can build a full-funnel influencer marketing strategy with multiple target audiences. Don’t just tag influencer partnerships in your marketing. Build them into the foundations for maximum results. 

Belmond’s experiences range from riverboat cruises and luxury train services to stays in opulent accommodations. But what makes Belmond’s social strategy work so well is its commitment to customer loyalty. 

To help build this trusted community, influencer marketing was a must. We worked with them to select seven influencers from the travel, photography, and luxury sectors to travel to the “Seven Wonders of Belmond” – Venice, Sicily, Peru, Brazil, Cambodia, and South Africa. Each influencer received a gifted trip and captured the astonishing experiences these destinations offer. The result was a treasure trove of content for Belmond to share across their socials.

Belmond’s approach to working with influencers led to significant engagement and built that all-important brand trust. The campaign drove 37K+ sticker taps to @belmond and the brand-specific hashtag. During the seven-week duration of the campaign, the Belmond Instagram following grew by over 22K. They also drove over 24K clicks via paid social media and produced 277 high-quality social assets for Belmond’s channels. This strategy shows the power of influencer marketing in creating appealing, authentic content, driving engagement and follower growth, and producing useful content for a brand’s social media channels.

4. Trending Travel

The clue might be in the name of this one. Trending Travel is a company that shares the best travel deals for its customers. Their feed is scattered with posts on destinations, flights, and inspiration. But the key here is they are always up to date on what’s trending (hence the name). From posts on barbie themed getaways to seasonal topics, they keep up with the times with every post they share. 

Staying on-trend has helped Trending Travel build 655K followers. Their posts are relevant and on point, but where they really shine is in their story-building strategy too. They ask people to tag @trendingtravel to feature and then share people’s Instagram stories on their own channels. This builds trust between them and their followers and keeps the content coming. It allows their customers to see the destinations that they are promoting through an authentic lens. Combine these daily updates from influencers with up-to-date trends and you have a winning feed. Make sure you’re creating regular stories on Instagram and use UGC to build more content. Not only will it make your content feel more authentic, but it will also boost brand awareness too through riding the viral wave of trends.     

Journee may not have the sheer numbers as other travel brands on Instagram. But their 70k followers keep coming back for more. Why? Because they use real faces. They share customers’ photos of each Journee trip they go on and have collaborated with nano-influencers on Instagram to showcase their product experience. This strategy is less about massive reach, but more about nurturing vacation goers who might be in the consideration phase.

All of the influencers that Journee has worked with are picked for a reason. @emmygoesplaces is a specific travel influencer, so it goes without saying that she has a loyal, close-knit following of travel enthusiasts. Kyra Brucek is a lifestyle influencer who shares her day-to-day, another creator reaching their target market of millennials. Take a leaf out of their book. Working with influencers doesn’t have to be on a grand scale. In fact, micro-influencers and nano-influencers have a much more engaged following than mega-influencers and celebrities. So pick the right talent for your brand, and don’t be afraid of thinking small. Depending on your goals, this might be the ideal plan for upping your engagement rates and, ultimately, sales.

Bonus brand – Ryanair

Instagram is a brilliant channel for travel brand marketing. But to get maximum results, a cross-channel approach can be the best way forward. Ryanair has nailed its humorous online presence on Instagram and TikTok. On Insta, they’ve rolled out relatable memes and image-based jokes, whereas, on TikTok, they’ve posted hilarious videos with funny filters and short sassy snippets. With 90% of consumers being more likely to remember funny ads, there’s a method to their madness. 

Knowing your channels is so essential when creating content. Instagram posts will inevitably need different creative approaches to TikTok videos. Nailing this is essential for your overall social media marketing strategy. The same goes for any influencer-led campaigns. These will need to adapt to the context of the channel they’re displaying on and, of course, the audience you’re targeting. 

What can you learn from these travel brands?

We’ve gone through each brand and why they work. But in all of this information, what do you really need to know to get ahead as a travel brand on Instagram? These are the key takeaways.

• Aesthetics are great, but authenticity is king

A lot of these travel brands have nailed the aesthetics on their channel. What haven’t they done? Come across as fake. Each brand here has trod the fine line between being real and still creating stunning visuals. This is where your brand can really take note. Build high-quality content, but don’t forget to ground it in reality. Show actual experiences through influencer collaborations and UGC. Build trust through these and wow them with inspiring travel content too. 

• Integrating influencer marketing

Influencer campaigns are great, but only if you integrate them within your overall social media marketing strategy. They shouldn’t be viewed as an “add-on.” They’re a fundamental part of some of these travel brands’ success on Instagram. Work out your target audience and create a robust influencer outreach strategy to build campaigns that work throughout the marketing funnel. 

• Bigger isn’t always better

Finding specific metrics to measure is essential for Instagram. It’s not just a place to try and get tons of brand awareness. It’s also a channel that’s great for building relationships, nurturing customers, and leading people through the consideration phase. Understand what it is your looking for first, before implementing massive ad spend or influencer marketing campaigns. You may want to work with nano-influencers like Journee or a mix of influencers with different audiences like Belmond. Making the most of your budget starts with the right strategy, so it doesn’t always have to be the bigger, the better. 

Gram with the right people

Nailing your Instagram strategy means working with the right people. Whether that’s the perfect influencer or the right agency. We help brands build winning influencer strategies on Instagram. So if you want to know if we’re the right people for you, get in touch.  

Insights Manager at The Goat Agency

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25 Creative Instagram Travel Content Ideas For Tour Operators

In a world of wanderlust and digital storytelling, Instagram has emerged as the ultimate platform for showcasing travel experiences. Picture-perfect landscapes, vibrant cultures, and awe-inspiring adventures have found their virtual home in the captivating realm of Instagram. For local tour operators and safari providers, Instagram travel content management offers an unparalleled opportunity to engage audiences, attract travelers, and showcase the hidden gems of their destinations.

Imagine this: You’re standing atop a majestic mountain, a panorama of breathtaking vistas spreading out before you. The crisp air tingles with excitement as you capture the moment—a moment that speaks of the wonders your local tours can unveil. This is the essence of travel, and Instagram is the canvas that paints these stories.

Let’s dive into 25 creative Instagram travel content ideas tailored for local tour operators, backed by insights and data to guide your journey toward crafting compelling narratives and enticing visuals.

Table of Contents

25 Creative Instagram Travel Content Ideas

• Showcase Authentic Local Experiences: Share snippets of local cuisines, traditional crafts, or unique rituals—offer a glimpse into the authentic essence of the destination.
• Behind-the-Scenes Tour Previews: Tease upcoming tours with behind-the-scenes sneak peeks, showcasing preparations, guides, and exclusive spots.
• User-Generated Content Contests: Engage your audience by hosting contests encouraging travelers to share their experiences using a specific hashtag.
• Historic Narratives and Fun Facts: Combine stunning visuals with intriguing historical facts or folklore about landmarks or attractions.
• Interactive Polls and Quizzes: Foster engagement through interactive polls or quizzes about destinations or travel preferences.
• Local Wildlife and Nature Spotlights: Feature the biodiversity of the region, from rare birds to picturesque flora, fostering an appreciation for nature.
• Influencer Collaborations: Partner with travel influencers or micro-influencers to showcase your tours and reach a broader audience.
• Day-in-the-Life Series of Guides: Highlight a day in the life of your tour guides, sharing their perspectives and insights.
• Travel Tips and Hacks: Provide valuable tips, packing hacks, or insider knowledge about the destination to aid potential travelers.
• Stunning Aerial Views: Utilize drone photography or breathtaking aerial shots to showcase the destination’s beauty from a unique perspective.
• Local Art and Street Performances: Highlight the vibrant art scenes and street performances unique to the destination, showcasing cultural richness.
• Transformational Journey Series: Share inspiring stories of personal transformation or growth experienced by travelers during your tours.
• Time-lapse Videos of Scenic Views: Captivate your audience with mesmerizing time-lapse videos showcasing sunrise, sunset, or bustling cityscapes.
• Environmental Sustainability Initiatives: Showcase efforts toward sustainability, conservation, or responsible tourism practices, resonating with eco-conscious travelers.
• Virtual Tour Experiences: Offer virtual tours or live sessions, giving audiences a taste of what your tours entail.
• Local Community Spotlights: Introduce followers to local heroes, artisans, or community-driven initiatives making a positive impact.
• Inspirational Travel Quotes: Pair stunning imagery with motivational quotes that resonate with the travel spirit and ignite wanderlust.
• Travel Challenges or Quests: Create challenges encouraging followers to explore hidden gems or complete tasks within the destination.
• Seasonal Content and Festivities: Align your content with seasonal events, festivals, or celebrations unique to the destination.
• Interactive Stories and Q&A Sessions: Use Instagram Stories to conduct Q&A sessions, encouraging audience interaction and addressing queries.
• Travel-themed IGTV Series: Develop episodic IGTV series exploring different aspects of travel or destination highlights.
• Cinematic Storytelling: Craft visually compelling stories through cinematic sequences, immersing viewers in the journey.
• Adventure Sports and Thrilling Activities: Showcase adrenaline-pumping activities or extreme sports available through your tours.
• Local Cultural Exchanges: Highlight moments of cultural exchange between travelers and locals, fostering a sense of connection.
• Travel Testimonials and Reviews: Share authentic testimonials and reviews from satisfied travelers, building credibility and trust.

Travel Content Shared by Other Travelers Inspire Trust

The travel content ideas for Instagram presented here are not just theoretical musings—they stem from the pulse of Instagram’s travel community. According to a study by Socialbakers, travel-related content receives 9.6% higher engagement rates than other industries on Instagram. Furthermore, incorporating user-generated content increases trust among consumers , with 76% of travelers believing that content shared by other travelers is more honest than branded content (Stackla, 2021).

View this post on Instagram A post shared by Anna-Katri Räihä (@adalminasadventures)

Those statistics underline the importance of authenticity and interactive engagement in captivating an audience within the travel sphere on Instagram.

The pulse of the Instagram travel community

The pulse of the Instagram travel community resonates with a vibrant blend of visual storytelling, wanderlust-driven exploration, and a quest for authenticity.

It thrives on the immersive power of captivating imagery, transporting users to distant landscapes, cultural treasures, and off-the-beaten-path adventures . This community pulsates with a hunger for unique experiences, craving authenticity in content that goes beyond the ordinary tourist snapshots.

Engaging with this community means embracing a spirit of discovery, encouraging user-generated content, and fostering a sense of connection through shared narratives. It’s an ecosystem where stunning visuals, insightful captions, and interactive engagement reign supreme, drawing strength from the desire to uncover hidden gems, celebrate diverse cultures, and inspire others to embark on their transformative journeys .

At its core, the pulse of the Instagram travel community beats with the collective passion for exploration, storytelling, and the endless allure of the world waiting to be discovered.

FAQs Instagram content ideas for Travel Companies

How do you make good travel content worth sharing on instagram.

To strategically make good travel content shareable on Instagram, focus on creating visually captivating imagery or videos that evoke emotions, tell a compelling story, showcase unique experiences, use popular or trending hashtags, encourage user engagement through interactive elements like polls or questions, collaborate with travel influencers or feature user-generated content, and maintain a consistent posting schedule to keep your audience engaged and eager to share your content.

How do I grow my travel page on Instagram?

To grow your travel company page on Instagram while attracting qualified leads and genuinely interested travelers, focus on strategic content creation . Curate captivating visuals and informative captions that highlight the unique experiences and value your travel products offer. Utilize targeted hashtags, collaborate with influencers aligned with your travel niche, and engage with your audience authentically through stories, polls, and Q&A sessions. Encourage user-generated content and testimonials to build trust. Prioritize quality over quantity to attract an audience genuinely passionate about your offerings, fostering a community of engaged travelers seeking authentic experiences.

How to get travel content ideas on social media?

To generate travel content ideas on social media , understanding both the audience and destinations is key. Engage with the audience through surveys, comments, and feedback to grasp their preferences and interests. Research destinations thoroughly, exploring local culture, landmarks, and unique experiences. Create content aligning with the audience’s travel desires , offering valuable insights, tips, and captivating visuals that showcase the destination’s authenticity. Blend storytelling with informative posts, leveraging trends, user-generated content, and real-time updates to resonate deeply with the audience’s travel aspirations, ensuring a compelling and tailored social media travel content strategy for instance.

How do you post travel content on Instagram?

No magic way, just be real and imaginative! Jet-set your Instagram feed: Mix stunning scenery, cultural snapshots, and wanderlust-inducing moments. Craft engaging captions, sprinkle with travel tips, and embrace authenticity. Hashtag wisely, tag locations, and invite followers to explore the journey with you. Voila! Bon voyage to captivating content!

In the ever-evolving landscape of social media, Instagram remains a potent tool for local tour operators to captivate audiences, tell compelling stories, and beckon travelers to embark on unforgettable journeys. By leveraging these 25 travel Instagram content ideas, grounded in data-backed insights and engagement strategies, tour operators can elevate their Instagram presence , enticing adventurers to explore the hidden wonders of their locales.

Remember, behind every captivating Instagram post lies an opportunity to spark curiosity, forge connections, and invite individuals to become part of the mesmerizing tales only travel can weave. It’s time to unleash the magic of your destination and invite the world to embark on unforgettable adventures.

Sources: Socialbakers. Instagram Industry Benchmarks. Stackla. (2021). The State of UGC [User-Generated Content].

Source : eclipsegroup.co.uk

Additional readings for travel content creators

Embarking on a digital odyssey, travel bloggers and content creators chart a course through the realms of inspiration and discovery. As storytellers of wanderlust, they navigate the landscape of possibilities, unveiling a mosaic of travel experiences. From the whispers of ancient cities to the untamed beauty of nature’s wonders, their canvas is vast and ever-evolving. Here lie 25 ideas, not just posts, but portals that beckon the curious, crafting narratives that transcend borders and ignite the imagination

Here are 25 post ideas for travel bloggers and influencers:

• Destination Guides: Detailed posts highlighting must-visit spots, local tips, and hidden gems.
• Packing Essentials : Share packing lists or tips for different types of travel experiences.
• Travel Itineraries : Curate sample itineraries for various durations or travel styles.
• Accommodation Reviews : Detailed reviews or experiences from hotels, hostels, or unique stays.
• Budget Travel Tips : Offer advice on how to travel on a budget, including money-saving tips.
• Food and Culinary Experiences : Showcase local cuisines, street food, or dining experiences.
• Travel Photography Tips : Share photography techniques or editing tips for stunning travel photos.
• Solo Travel Insights: Discuss safety tips, empowerment, and experiences from solo trips.
• Adventure Activities : Highlight adventurous experiences like hiking, diving, or extreme sports.
• Cultural Immersion : Feature cultural traditions, festivals, or local customs.
• Sustainable Travel: Promote eco-friendly practices, ethical tourism, or responsible travel tips.
• Travel Mishaps and Lessons : Share funny or insightful stories from travel mishaps.
• Travel Vlogs : Create video content capturing travel experiences or day-in-the-life vlogs.
• Local Transportation Guides : Offer guidance on navigating public transport or getting around.
• Travel Hacks : Provide time-saving or life-hacking tips for smoother travel experiences.
• Travel Challenges : Challenge followers to complete tasks or visit specific places and share their experiences.
• Destination Comparisons : Compare similar destinations or different travel experiences within a region.
• Travel Apps or Gadgets : Review useful travel apps, gear, or gadgets that enhance the travel experience.
• Q&A Sessions: Engage with followers through live or recorded Q&A sessions about travel.
• Travel Inspirational Quotes : Share motivational quotes or sayings paired with stunning travel photos.
• Behind-the-Scenes Content : Showcase the making of content, bloopers, or personal insights.
• Local Art and Handicrafts : Feature local artisans, crafts, or unique souvenirs.
• Day Trips or Excursions : Highlight day trip options or off-the-beaten-path excursions.
• Travel Safety Tips: Offer advice on staying safe while traveling, including health and security tips.
• Future Travel Plans : Tease upcoming trips, share plans, or seek suggestions from followers.

These ideas can help diversify content and engage audiences while providing valuable insights and inspiration for travel enthusiasts.

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Examples of Great Travel Instagram Posts That Will Inspire You

Are you running a Travel blog or agency and do you want to be more active on Instagram? Creating great Insta posts can be difficult. You can run out of inspiration quickly enough.

In this article, we want to present different ways you can create your Travel Instagram Posts to keep your audience engaged.

We also want to introduce our very own Instagram Marketing Tool to help you reach your goals faster.

Our Instagram Caption Generator helps content creators to come up with catchy Insta captions. Fast. The only thing you need to do is tell the tool what you would like to post about and our Generator will give you cool copy ideas to get started.

Let’s get into the Travel Instagram Posts Examples that will inspire you.

Make sure you never publish an Instagram post with spelling or grammar mistakes.  Install Grammarly for free and never make a mistake again .

Travel Instagram Posts Examples

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Healthy… Ish foods at the @calgarystampede 🍕🥩🧃🍋

These are my go-tos year after year, I will still at least try the weird nuclear shock and awe options that come out year after year to see what the hype is about but on the whole those are rarely anything i crave. Steak on a bun on the other hand, I wait every year to devour 🤤 #YUM

#stampede2022 #aniabstampede #calgarystampede #calgary #yyc #yycfoodie #yycfood #stampedefood #midwayfood #summer #steak #i❤abbeef

With these beautiful sunny and (sometimes) hot days returning, I slowly come out of my hibernation.

Coming back to France reminded me of one thing: I didn’t miss the cold. It’s not that I have trouble readjusting, it’s rather that I have always been sensitive to the cold 🥶 In Asia, I couldn’t stand the aircon at less than 27° so here, getting out of my warm bed when it’s 5 ° outside is a nightmare 🙉 (unless it’s snowing ❄☃️)

➡️ What about you, do you also hibernate in winter or are you a fan of this season?

📸 Memory of an ice cream with a view on Riomaggiore, one of the Cinque Terre villages.

Now it’s your turn to start creating some awesome Travel Instagram Posts.

Check out our tools and get started!

How Travel Companies Can Create Great Instagram Posts

In the vibrant world of Instagram, travel content reigns supreme, offering endless inspiration to wanderlust-stricken users dreaming of their next adventure. For travel companies, the platform presents a golden opportunity to showcase breathtaking destinations, share unique travel experiences, and ultimately, inspire bookings. However, with so much content vying for attention, standing out requires strategy, creativity, and a deep understanding of what sparks the traveler’s imagination. Here’s how travel companies can create Instagram posts that not only capture the essence of travel but also drive engagement and conversions.

Showcase Stunning Destinations with High-Quality Visuals

Instagram is a visual platform, and nothing says “travel” quite like breathtaking, high-quality images of destinations. Invest in professional photography or curate user-generated content that highlights the beauty and uniqueness of the places you promote. Vibrant sunsets, serene landscapes, and bustling cityscapes can all serve as the perfect backdrop for your next viral post.

Tell a Story with Every Post

Every destination has a story, and every traveler seeks an experience. Use your captions to tell the stories behind the destinations, the hidden gems not found in guidebooks, and the local legends that give a place its character. Engaging stories captivate your audience and make your posts memorable.

Use Hashtags Strategically

Hashtags are the signposts that guide users to your content. Use a mix of broad travel hashtags (#wanderlust, #travelgram) and more specific ones related to the destination (#VisitParis, #CaribbeanLife) to increase your posts’ visibility. Research trending hashtags regularly to stay current and relevant.

Engage with Your Audience

Engagement is key to building a loyal following. Respond to comments, ask questions in your captions, and encourage users to share their own travel stories. Running contests and featuring followers’ content can also foster a sense of community and encourage more interaction with your brand.

Leverage Instagram Stories and Features

Don’t limit your content to just feed posts. Instagram Stories, Reels, IGTV, and even Guides offer creative ways to share travel tips, destination insights, and behind-the-scenes content. These features can help you connect with your audience in a more personal and engaging way.

Highlight Authentic Experiences

Travelers today are seeking authentic, local experiences more than ever. Showcase local culture, cuisine, and activities that offer a glimpse into the destination’s way of life. Authentic experiences resonate with your audience and can set your brand apart from the traditional tourist highlights.

Offer Practical Travel Tips and Guides

Be a source of inspiration and information. Share practical travel tips, packing lists, and destination guides that help your followers plan their trips. Providing value through your posts establishes your company as a trusted resource in the travel community.

Collaborate with Travel Influencers

Influencers can amplify your brand’s reach and credibility. Collaborate with travel influencers whose followers align with your target audience. Authentic storytelling and beautiful imagery from influencers can introduce your brand to new audiences in a relatable and engaging way.

In the competitive landscape of travel Instagramming, the key to standing out lies in your ability to inspire and engage your audience with stunning visuals, captivating stories, and practical advice. By employing these strategies, travel companies can leverage Instagram to not only showcase the beauty of their destinations but also to connect with travelers on a deeper level, sparking the wanderlust that drives bookings and adventures.

Remember, success on Instagram is a journey, not a destination. Consistency, authenticity, and engagement are your compasses as you navigate through the ever-changing world of social media. With these tools in hand, your travel company is well-equipped to create posts that not only attract followers but also inspire them to explore the world.

Setting up your Social Media Marketing Strategy

Your Instagram posts can be great, but if you have not thought about your strategy, then you will still struggle to get the best results. We’ve got you covered with a free-to-access guide. Check out how to create your Social Media Marketing Strategy and become more effective.

Bonus resources

Hundreds of thousands of marketers already use AI Marketing to get better results. Faster. Check out how AI and Social Media go hand in hand.

Other Instagram Post Examples

• B2B Instagram Post Examples
• Food Instagram Post Examples
• Crypto Instagram Post Examples
• Nonprofit Instagram Post Examples
• Technology Instagram Post Examples
• Travel Instagram Post Examples

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Get inspired by how many different ways there are to describe your blog titles, Social Media Captions , ad copy and more.

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100 Travel Quotes For Instagram Posts And Captions

• August 6, 2023
• by Margaret Bourne

If you’re a travel blogger or influencer, you’re going to want a list of the most beautiful travel quotes for Instagram posts and captions.

Although there can be many gorgeous travel shots that you can share, sometimes you will want to post something simpler.

Something like a post with a quote. Or a simple image with a travel quote in the caption.

I’ve curated some of the best travel quotes for you so you can easily put together your travel posts and captions on Instagram.

DISCLOSURE : This post contains affiliate links, meaning if you click on a product or service, and decide to purchase it, I may receive a commission at no extra cost to you. All recommended products and services are based on my positive experience with them. For more information, please read my Disclaimer .

Bookmark this post on Pinterest for future reference.

The Best Travel Quotes For Instagram Posts And Captions

You won’t want your travel quotes to be too long, so the majority of these are fairly short and to the point.

They work perfectly as text in a post image, or for a brief caption.

Partner them with the right travel hashtags or nature and outdoor hashtags and you’re going to generate some engagement.

If you’re a travel blogger, you can also use them in your blog posts.

| RELATED: Over 60 Travel Blog Post Ideas To Captivate Your Readers

General Travel Quotes

These are simple quotes on travel and adventure. Perfect for Instagram posts.

• “Live life with no excuses, travel with no regret.” – Oscar Wilde
• “A good traveler has no fixed plans, and is not intent on arriving.” – Lao Tzu
• “Take only memories, leave only footprints” ~ Chief Seattle
• “Adventure awaits, go find it!” – Anonymous
• “Wander often, wonder always.” – John Travers
• “We travel, some of us forever, to seek other states, other lives, other souls.” – Anais Nin
• “Travel far enough to meet yourself.” – David Mitchell
• “Life is short, and the world is wide.” – Simon Raven
• “Collect moments, not things.” – Anonymous
• “Travel far, travel wide, travel deep.” – Roald Amundsen
• “The journey is the destination.” – Dan Eldon
• “Roaming roads less traveled.” – Basho
• “Escape the ordinary, embrace the extraordinary.” – Anonymous
• “Explore, dream, discover.” – Mark Twain
• “Work, Travel, Save, Repeat” – Anonymous

Outdoor Adventure Travel Quotes

These are travel quotes for Instagram posts on nature and wild places. Perfect for travellers who hike, camp and explore the great outdoors.

• “In every walk with nature, one receives far more than they seek.” – John Muir
• “Nature is the art of God.” – Dante Alighieri
• ” The real voyage of discovery consists not in seeking new landscapes, but in having new eyes.” ~ Marcel Proust
• “Let’s find some beautiful place to get lost.” – Anonymous
• “Nature’s beauty is a gift that cultivates appreciation and gratitude.” – Louie Schwartzberg
• “Adopt the pace of nature: her secret is patience.” – Ralph Waldo Emerson
• “The earth has music for those who listen.” – George Santayana
• “Nature always wears the colors of the spirit.” – Ralph Waldo Emerson
• “Chasing waterfalls and sunsets.” – Anonymous
• “The best views come after the hardest climbs.” – Anonymous
• “Nature is the best medicine for the soul.” – Anonymous

Travel Quotes About Journeys And Discovery

Discovery is a big part of journeys and travel. These are perfect travel quotes that capture this sentiment.

• “Life is an adventure, dare it.” – Mother Teresa
• “Traveling – it leaves you speechless, then turns you into a storyteller.” – Ibn Battuta
• “The world is full of magic places, waiting for our senses to grow sharper.” – Lawrence Durrell
• “Travel is about the gorgeous feeling of teetering in the unknown.” – Anthony Bourdain
• “Adventure is worthwhile in itself.” – Amelia Earhart
• “Travel makes one modest. You see what a tiny place you occupy in the world.” – Gustave Flaubert
• “Exploration knows no bounds.” – James Cameron
• “Embrace the detours – they lead to unexpected treasures.” – Anonymous
• “Every journey is a chance to find yourself.” – Anonymous
• “Discovering new horizons, one step at a time.” – Anonymous
• “Adventure is calling, and I must go.” – John Muir
• “Travel makes one modest, you see what a tiny place you occupy in the world.” ~ Gustave Flaubert

Culture Travel Quotes

Learning about different cultures is the biggest benefit of travel. This is a brief list of quotes about travel and culture.

• “To travel is to discover that everyone is wrong about other countries.” – Aldous Huxley
• “Travel is the only thing you can buy that makes you richer.” – Anonymous
• “Through travel, we become citizens of the world.” – Anonymous
• “Different languages, different cultures, different souls.” – Anonymous
• “The world is a book, and those who do not travel read only one page.” – Saint Augustine
• “Experiencing the world, one culture at a time.” – Anonymous
• “Traveling: where getting lost is the best way to find yourself.” – Brenna Smith
• “Food, friends, and far-off places.” – Anonymous
• “Connecting hearts across the globe.” – Anonymous

Short Travel Quotes

• “Let’s wander where the Wi-Fi is weak.” – Anonymous
• “Oh the places you’ll go.” – Dr. Seuss
• “I’ve got a case of wanderlust.” – Anonymous
• “Seeking paradise, one beach at a time.” – Anonymous
• “Adventure is worthwhile.” – Aesop
• “Born to roam, explore, and wander.” – Anonymous
• “Adventure is out there – just waiting for us to find it.” – Ellie Badge
• “Sunkissed and passport-stamped.” – Anonymous
• “Jet lag is for amateurs.” – Dick Clark
• “Exploring new paths, one city at a time.” – Anonymous
• “Dreaming of places I’ve never been.” – Anonymous
• “Chasing sunsets, palm trees, and endless horizons.” – Anonymous
• “Adventure is my middle name.” – Anonymous
• “Running on wanderlust and dreams.” – Anonymous
• “Traveling – where every road leads to a new story.” – Anonymous
• “Not all who wander are lost.” – J.R.R. Tolkien
• “Life’s a journey, enjoy the ride.” – Anonymous
• “Escaping the ordinary, embracing the extraordinary.” – Anonymous
• “Traveling light, living large.” – Anonymous
• “Exploring the world with a free spirit.” – Anonymous
• “Adventure awaits those who dare to roam.” – Anonymous
• “Jobs fill your pocket, but adventures fill your soul.” – Jamie Lyn Beatty

Travel Quotes About Beach Destinations

For the winter sunny escape Instagram posts – a list of travel quotes about sunny beach destinations.

• “Seas the day!” – Anonymous
• “Life’s a beach, find your wave.” – Anonymous
• “Tropic like it’s hot.” – Anonymous
• “Sandy toes, sun-kissed nose.” – Anonymous
• “Salty air, sun-kissed hair.” – Anonymous
• “Paradise found.” – Anonymous
• “Catch flights, not feelings.” – Anonymous
• “Beach vibes and sunny skies.” – Anonymous
• “Saltwater heals all wounds.” – Anonymous
• “Summer lovin’, beach bummin’.” – Anonymous

Travel With Friends Quotes

I’ve travelled alone, and still find that the best kind of travel is with friends. At least they can take some great photos of you while you pose by a local curiosity or in a gorgeous landscape.

Here’s my favourite list of travel quotes on travelling with friends and family.

• “Travel buddies and endless stories.” – Anonymous
• “Friends that travel together, stay together.” – Anonymous
• Never go on trips with anyone you do not love.” ~ Hemmingway
• “Adventure is always better with friends.” – Anonymous
• “Making memories around the world.” – Anonymous
• “Laughing our way around the globe.” – Anonymous
• “True friends are never apart, maybe in distance but never in heart.” – Helen Keller
• “Exploring new horizons with my partner in crime.” – Anonymous
• “Finding beauty in every corner, and a friend in every place.” – Anonymous
• “Wander often, wander always, wander together.” – Anonymous
• “Traveling far and wide, hand in hand.” – Anonymous

Inspirational Travel Quotes

These quotes will get our Instagram followers inspired to travel… and perhaps get a bit more inspiration from you.

• “Life is short, the world is vast. Explore it all.” – Anonymous
• “Adventure awaits those who dare to explore.” – Anonymous
• “Dream, explore, discover.” – Mark Twain
• “A person susceptible to ‘wanderlust’ is not so much addicted to movement as committed to transformation.”  – Pico Iyer
• “Travel is the only thing worth spending on.” – Anonymous
• “Exploring the world, one memory at a time.” – Anonymous
• “Roaming the world, collecting moments.” – Anonymous
• The most beautiful in the world is, of course, the world itself.” – Wallace Stevens
• “Travel far enough to find yourself.” – David Mitchell
• “In every destination, a different you unfolds.” – Anonymous
• “I travel not to go anywhere, but to go. I travel for travel’s sake. The great affair is to move.” – Robert Louis Stevenson
• “Travel opens the heart, broadens the mind.” – Anonymous
• “Let your adventures fuel your soul.” – Anonymous

Travel Quotes About Curiosity And Wonder

What is a common trait of most travellers? An insatiable curiousity and sense of wonder of the world around us.

These are perfect travel quotes for Instagram posts and captions for anything related to this topic.

• “Adventure is the essence of life.” – Anonymous
• “Uncover the world’s hidden gems.” – Anonymous
• “Curiosity leads us down new paths.” – Walt Disney
• “Dare to dream, dare to explore.” – Anonymous
• “Wanderlust is contagious, share the journey.” – Anonymous
• “Find beauty in the unfamiliar.” – Anonymous
• “Adventure is where the heart leads.” – Anonymous
• “Discovering the extraordinary in the ordinary.” – Anonymous
• “Embrace the unknown, it leads to incredible stories.” – Anonymous
• “The world is an open book, waiting to be read.” – Anonymous

Post Your Travel Posts

Now that you’ve got some lovely travel quotes for Instagram posts and captions, you’re all ready to go!

Need some seasonal hashtags to go along with the travel posts?

• Spring Hashtags For Instagram Posts
• Summer Hashtags
• The Best Fall Hashtags
• Winter Hashtags For Instagram Posts And Reels

Since you’re going to be busy travelling, to post to the best times, here’s my recommendation: use a post scheduler!

Try these out:

• Later – one of the best social media scheduling tools including Instagram
• Tailwind – not only for Pinterest pins! Use it to schedule your Instagram posts
• Social Pilot – useful and affordable if you’re big on building your social media profiles.

Want to start a travel blog – learn how to do it from scratch.

If you’re a travel blogger, check out over 60 travel blog post ideas and how to niche down your travel blog niche.

Discover how you can make money travel blogging.

And learn how to write inspirational travel blog posts!

QUESTION: What other travel quotes for Instagram posts and captions should we add to this list?

Love it? Share it! Thanks!

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35 Dreamy Travel Instagram Captions for When the Views Leave You Speechless

These short messages, inspirational quotes and clever puns are perfect for all of your trips.

Don't waste a moment of hard-earned vacation time hemming and hawing over a sentence or two to highlight those gorgeous snaps. We put together this list of cute, silly, funny and inspirational travel Instagram captions for those times when you don’t have the patience or energy to come up with something on your own. Some of them are even quotes from our favorite celebrities, since sometimes, someone else just says it better. Pick one for now, save some for later and focus on enjoying your trip.

If you need to get more specific (or you've posted so many times that you've exhausted this list), we also have beach inspired ideas , quotes about traveling with your bestie and sayings for when you get you back in touch with nature .

Best Travel Captions

• I’ve found my happy place.
• What’s on my bucket list? Everywhere.
• Take only pictures, leave only footprints.
• Always say yes to new adventures.
• Life is short and the world is wide. Better get started.
• My new routine: Journey. Explore. Discover. Repeat.
• Only going places that spark joy.
• Keep calm and travel on.
• Will travel for food (and a good sunset).
• The best things happen outside of our comfort zones.
• Constantly searching for views that take my breath away.
• I feel most at home when I’m exploring the world.
• Until you step into the unknown, you don’t know what you’re made of.
• Life is not meant to be lived in one place.

Funny Travel Captions

• I follow my heart … and it usually leads me to the airport.
• Greetings from [insert location]. I live here now.
• I travel so my life isn’t disrupted by routine.
• Maybe you can’t buy happiness, but you can buy plane tickets (and that's kind of the same thing).
• Skipping ahead to the part of my life where I travel the world.
• Tan lines and jetlag fade, but memories last forever.
• I’m a travel addict on the road to recovery. Just kidding, I’m headed to the airport.
• All I need is a 3-month vacation four times a year. That’s really not asking for much.
• BBN: Be back never.

Travel Quote Captions

• "I am one of those who never knows the direction of my journey until I have almost arrived." — Anna Louise Strong
• "Not all those who wander are lost." — J.R.R. Tolkien
• "We travel, some of us forever, to seek other states, other lives, other souls." — Anaïs Nin
• "An adventure is only an inconvenience rightly considered." — G.K. Chesterton
• "Happiness is not a station you arrive at, but a manner of traveling." — Margaret Lee Runbeck
• "A journey of a thousand miles begins with a single step." — Lao Tzu
• "To travel is worth any cost or sacrifice." — Elizabeth Gilbert
• "One’s destination is never a place but rather a new way of looking at things." — Henry Miller
• "Surely, of all the wonders of the world, the horizon is the greatest." — Freya Stark
• "Though we travel the world over to find the beautiful, we must carry it with us, or we find it not." — Ralph Waldo Emerson
• "For my part, I travel not to go anywhere, but to go. I travel for travel's sake. The great affair is to move." — Robert Louis Stevenson
• "This is what holidays, travels, vacations are about. It is not really rest or even leisure we chase. We strain to renew our capacity to wonder, to shock ourselves into astonishment once again." — Shana Alexander

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