tourist hotel berkshires

“Live in each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth.” - Henry David Thoreau

• Sanford Suite
• Archer Suite

TOURISTS is a hotel and riverside retreat inspired by the classic American roadside motor lodge, set on the banks of the Hoosic River in the Berkshires city of North Adams. Our 46-room property is a union of design and nature, home to woodland trails, riverbank vistas, sculptural installations, and more. Using common, organic materials, your room is both haven and trailhead, connecting you with your vacation self and serving as a basecamp for adventure.

Activities at TOURISTS

On property.

Hikes, yoga, crafts and more on our 80-acre forest campus.

Sing for Your Slumber

Our signature live music series. All are welcome.

One of the world's most dynamic centers for contemporary visual and performing art set in a sprawling 19th century factory.

Mount Greylock

Celebrated by Thoreau, Melville, and others, it's the highest point in Massachusetts at 3,489 feet. Accessible by hike or drive.

Internationally renowned art collection and research center, in a 140 acre pastoral setting.

APPALACHIAN TRAIL

"Three modern girls, each with a heavy pack, march bravely out from Blackinton on the winding forest track...at the start of the old Long Trail." – 1933

The Cascade

A short, beautiful forest amble tracing Notch Brook in North Adams to a cascading waterfall.

The Northeast's premiere tree-to-tree adventure park set in a 1,400-acre forest preserve.

Ashuwillticook Bike Trail

Rail-to-trail running 11.2 miles from Adams to Lanesborough. Outstanding views of scenery and wildlife.

Cricket Creek Farm

Family owned, grass-based cow dairy in Williamstown, with farm store featuring award-winning cheeses.

Hairpin Turn

Completed in 1914, a spectacular scenic vista overlooking North Adams and the Hoosic River Valley.

Berkshire Rivers Fly Fishing

Year-round guided boat and wading trips and casting lessons to fishermen of all skill levels in Western MA.

Zoar Outdoor

Guided whitewater rafting and kayaking trips on the Deerfield River

Windsor Lake

Just above downtown North Adams, with a legacy of outdoor fun - swim, boat, fish, bbq, playground.

Erected on Whitcomb Summit by the Benevolent and Protective Order of Elks in 1923 honoring those who lost their lives in World War I.

Natural Bridge

America's only natural white marble arch. Walter Fähndrich's Music for a Quarry plays at twilight.

50-acre former dairy farm now home to the Williamstown Rural Lands Foundation.

Linear Park

Splash spot in the Green River for families with playground and picnic area.

SAVOY Mountain State Forest

Glacial lake surrounded by tall pines and 50 miles of hiking trails.

Hancock Shaker Village

750-acre living history museum with authentic Shaker buildings, exhibitions, and family events.

The Taconic Range

“They abound with springs and streams of water, and are everywhere covered with woods...” – 1809

The Hoosac Range

"With a complex of phyllite, quartzite, and granitic bedrock, it defines the eastern flank of the valley." – 2014

Berkshire Outfitters

Canoes, kayaks, bikes, skis, and everything else for your outdoor excursions.

Mohawk Trail State Forest

6,000 lush acres of mountain ridges, gorges, and woods teeming with wildlife.

The Airport Rooms is our neighborhood cocktail lounge and restaurant . Join us for dinner in the dining room, drinks in the lounge, or upstairs in one of our four private dining rooms. Parking is available in the hotel lot.

BOOK A TABLE

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Our Lodge is open to all for breakfast, all-day snacks, coffee/tea, cocktails, wine, beer, and boozeless bevs. Visit our calendar for upcoming guest chef pop-ups and other happenings.

• Breakfast menu
• Snacks menu
• Beverage menu
• The Airport Rooms menu

BREAKFAST Thur-Mon (7:30-10:30a)

ALL-DAY SNACKS Thur (3-9p); Fri-Sun (12-9p)

THE AIRPORT ROOMS Thur-Sun (5-9p)

Got a gathering in mind? Book a room block while you're here. Or better yet, t ake over the whole hotel. Weddings, retreats, dinner parties, and parties parties happen here too.

Let's talk. Follow the link below to get things started.

SUBMIT EVENT REQUEST

Score two complimentary tickets to MASS MoCA and 10% off your room when booking a 2+ night stay through April. Non-refundable and non-transferable.

Book 3 nights in our premium Canopy room and your third night is on us. Now through April 30 - blackout dates may apply. Non-refundable and non-transferable.

How Wilco’s Bassist and His Friends Turned a Berkshires Motel Into Tourists, a Dream Summer Getaway

What once was a one-star hotel in north adams, massachusetts, is now an eco-friendly lodge with a james beard award–winning chef where everyone is welcome..

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Tourists opened on July 30, 2018, in the Berkshires.

Photo by Nick Simonite

Between Mass MoCA and Tanglewood—the summer home of the Boston Symphony Orchestra—North Adams, Massachusetts, has become an epicenter of art and music in New England and a popular weekend getaway for people living on the East Coast. But the small town’s history as a summer destination goes back to when the Mohawk Trail, the first U.S. scenic byway, opened in 1914, drawing a generation of newly mobile travelers through the Berkshires.

Now, one of the midcentury motor lodges located on that historic road has reopened as Tourists , a brand-new, 48-room resort from John Stirratt, the bassist from Wilco, Ben Svenson, from the design-led development company Broder, as well as a diverse group that includes Brooklyn Magazine’ s founder, the former chef of San Francisco’s Bar Tartine, and a local brewer from North Adams.

Airport Rooms and Tourist Home, 861 State Road, North Adams, MA. Operated by Virginia Stevens for 50 Years between 1944 and 1994, the 1813 Farmhouse undoubtedly had a long history of hospitality even before those years, in a place that has always attracted visitors. The simple sign TOURISTS, placed by Virginia and others on the Mohawk Trail beckoned motorists to stop and stay a while. #berkshires #mohawktrail A post shared by TOURISTS (@touristswelcome) on Jan 21, 2018 at 5:45am PST

The group was inspired to name the hotel Tourists after finding a vintage sign on the property while they were renovating it.

“It was a word that spoke to the history of this region in particular,” Svenson told AFAR. “A lot of what we’re trying to do is to tap into an economy that really moved the needle in North Adams not so long ago. There has been a huge tourism legacy here and we wanted to tie into that past and remind people all it has to offer.”

Using the foundation from a midcentury motor lodge, the 48 rooms at TOURISTS have been rebuilt from the ground up.

Even though the midcentury Redwoods Motel was still operational when they bought it, the one-star motel was in such a state of disrepair, the team decided to keep the foundation but rebuild the rest from scratch to create an eco-friendly hotel with a minimalist vibe that Stirratt describes as an “austere luxurious experience.” Designed by architect Hank Scollard, a protege of MASS MoCA architect Simeon Bruner, the rooms have built-in king beds, high-vaulted ceilings, and picture windows looking over the forest behind the hotel. To further bring the outdoors inside, the LEED platinum eligible-hotel also has an advanced air circulation system that brings fresh air into each room every hour. Some rooms come with bunk beds for families, and all of them include outdoor space via semi-private patios or private decks with outdoor showers.

A new hotel is about to blow minds. Follow @touristswelcome to see how. Opens July 30. Thanks @stirratt2 for having me. #morethanahotel #experience #theberkshires #summernights #getaway A post shared by John Dolan (@johndolanphotog) on Jul 1, 2018 at 5:05pm PDT

While Stirratt had been coming to North Adams for years to play at Tanglewood, he and the rest of the team had to convince chef Cortney Burns, formerly of San Francisco’s Bar Tartine and Duna , to move out east to head up the food program at TOURISTS. For now, Burns cooks the lighter fare that is served at the lodge and deck bar, but in early 2019 she’ll open the hotel’s restaurant, LOOM, in a church-like structure on the property that used to be the home of a Welsh temperance society.

In addition to the restaurant and the hotel, two other structures on the property have been repurposed into centralized spaces for guests. A 1962 ranch house now serves as the hotel’s lodge, where guests can drink coffee in front of the fireplace in the morning, enjoy a snack in the evening, or spend time outdoors on the patio that overlooks the pool. The 1813 farmhouse, just a short walk away, has been transformed into a cocktail lounge and live music venue.

Stirratt also convinced his friends from New Orleans Airlift , an artist collective famous for building pieces of playable architecture, to come out last summer and build the Chime Chapel , which he describes as a “little nest stage out in the woods” behind the property where he plans to host shows throughout the summer.

In addition to organized shows at the Chime Chapel, Stirratt says he plans on luring friends in bands out to Tourists while they’re touring the Northeast.

“We like this idea of off-hand musical performances,” Stirratt said. “The real magic has happened with these accidental musical combinations that you just can’t plan. We’re looking for more magic like that.”

Tourists opened on July 30, 2018. R ates average $195 per night.

>> Next: The Sweetest Small Towns to Visit in the U.S. This Summer

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Discover the Berkshires

Tourists Hotel

A Modern Berkshires Retreat: Channeling the charm of classic motor lodges and set alongside the tranquil Hoosic River in North Adams, TOURISTS seamlessly integrates cutting-edge design with nature's allure. Dive into an immersive Berkshires experience with trails, art, and a room that feels like a serene escapade.

• Phone: 413-346-4933
• Location: 915 State Road, North Adams, MA 01247
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North Adams, MA 01247

Tagged: North Adams , Towns

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TOURISTS Hotel Embraces Nature With Design in Western Massachusetts

This riverside retreat gives the American Motor Lodge a long-awaited and well deserved redesign

Ellen Eberhardt

Photographer

Peter Crosby, Nicole Franzen, R'el Dade and Marcus Lloyd

Tourists , a riverside retreat in the Berkshires of Western Massachusetts is giving the American Motor Lodge what it’s always deserved—a little TLC. The 48-bed property centers design and the outdoors (sounds familiar), all inspired by its bucolic location on the banks of the Hoosic River.

Led by a team of four partners, the hotel’s location lends itself to easy exploration of both nature and art . The Mohawk and Appalachian trail s converge on-site, while Mount Greylock, Massachusets’ tallest mountain, is a hike away.

Both MASS MoCA and the Clark Institue are within a short drive, amoung other lesser-known attractions like the Hancock Shaker Village and more. While the retreat has limited group-gatherings in and outdoors due to COVID, in safer times they plan to continue hosting open-air concerts and private events.

"Adventure" is a key part of the Tourist’s experience, with an extensive catalog of various walks, hikes, and outdoor activities organized by an in-house Art and Adventure coordinator.

Guests can book morning or sunset hikes, wildflower and outdoor sculpture tours, group yoga, meditation by a waterfall, or a “ Craft and Sip ” session, where you can create room sprays with essential oils, leather keychains, beeswax candles, herbal bath salts, and more. Safe to say they know their customer.

The rooms themselves feature minimalist, modest design, accented by custom wooden furniture and various nature-inspired products and art. Each has a private deck where guests can enjoy breakfast, lunch, dinner and coffee and alcohol—ordered via text. A saltwater pool sits at the center of the grounds, with access limited due to social distancing.

With strict COVID protocols seemingly in place, for our readers itching to get back out there or in need of a much-deserved break in reality—this may be the place to start.

From December 2020 through April 2021, the hotel is operating on a Thursday-Sunday schedule with a minimum stay of two nights, to ensure rooms the property remains as safe as posisble. Rooms start around $221 a night .

For more Berkshire stays check out 11 Best Cabins to Rent in Western Massachusetts

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Tourists Welcome

Big Things Are Happening in the Berkshires

North Adams, Massachusetts was an industrial town. Then it became a museum town. With the recent opening of Tourists, it can now call itself a cutting-edge boutique hotel town.

The first thing we wanted to ask Ben Svenson is why he named his hotel after the dirtiest word in travel. Tourists. Mutter it under your breath and you evoke the image of a destructive cultural viking, rolling through town as part of an unconscious horde, erasing what feels special about the place. In an ideal world, we would never be rampaging tourists, and always enlightened visitors . Interested travelers . Or, as the mayor of one overrun Italian city requested, “temporary cultural inhabitants.”

The founders of Tourists , an exciting new hotel in the Berkshires, have no use for such euphemisms.

Here in North Adams, Massachusetts, they’ve reclaimed the word. On the site of what was once the ’60s-era Redwood Motel, a group of partners came together with the goal of creating a self-contained 18-room clubhouse. But the project grew, and mutated, and drew in surrounding properties, and by the time it opened in 2018, this former motel on the banks of the Hoosic River featured all the ecological wonder of the Berkshires, coupled with high-end amenities and a visual sensibility inspired by the celebrated design oasis of Sea Ranch, California.

20 years ago, this would not have been the hotel you’d expect to find here. North Adams is a city that was long synonymous with the decline of American manufacturing. These days, it’s better known for hosting the largest contemporary art museum in North America. Svenson’s answer to the question — why Tourists ? — spans both of these realities.

But first, the literal answer. The history of tourism in the northern Berkshires goes back at least a hundred years, with the construction of the scenic Mohawk Trail in 1914. During the trend’s heyday in the 1940s and ’50s, road signs sought to lure tourists from their scenic drives to restaurants and lodging. As he got to know the space that would become Tourists, Ben Svenson, part of an impressive group of founding partners, found one such old, faded wooden sign.

It displayed a single word, and you can guess which one. “That was a convention from the Mohawk Trail,” Svenson explains, “to have this word Tourists with an arrow.” And considering all the connotations of the word today — vikings, selfie sticks, etc. — “it just felt so radical.”

They named their hotel Tourists (well, technically they named it Tourists Welcome), but the sign isn’t the only reason why. North Adams is a city that’s by all accounts still in the process of revival. In 1985, Sprague Electric — a massive complex of buildings that headquartered the city’s major employer — closed, devastating a city where it employed, in some cases, multiple members of the same family. Just a year later, the community saw a path forward. The project, the Massachusetts Museum of Contemporary Art (MASS MoCA), would take up residence in the abandoned buildings of Sprague Electric and, hopefully, provide a big enough draw to revive the city. After a grueling march through fundraising struggles and political courtship, MASS MoCA finally opened in 1999.

And while the museum wasn’t, as some had hoped, a “silver bullet” to economic revival, it has, over time, made a significant difference. As Joseph Thompson, founding director of MASS MoCA, put it in an interview last August, “The last five years, there’s a new vibe in town, and you can see it and feel it. Younger people are moving to town. There are new restaurants opening up all the time. There’s been probably twenty-five million dollars just in hotel investment.”

As we put it when we first added Tourists to Tablet shortly after their opening: “The Berkshires are undergoing the sort of revival that travel trend pieces are made of.” The pandemic has only illuminated the importance and the capability of cultural institutions to power an economy. Annual attendance numbers at MASS MoCA have reached 300,000 in the past, with gawkers and enthusiasts drawn by the biggest names in contemporary art, and the artists drawn perhaps by nothing so simple as the sheer quantity of space. In Building 5, home to one large gallery exhibit at a time, artists build giant, awe-inspiring pieces from scratch. See one of these pieces and you get a sense of the scale of this museum, and how it might anchor an economy.

“The art and the way that we make it here in collaboration with artists is more akin to filmmaking — in which there are artistic directors and lighting and sound and there’s obviously a creative director, the artist,” said Thompson in the documentary about his institution, Museum Town . “There’s a whole slew of people who are coming together to make a very complicated work of art.”

In short, an art-powered economic engine. Undoubtedly, it’s an engine that brings tourists, and brought Tourists, too. “Tourists does not exist without MASS MoCA,” affirms Svenson. Nearly every founding member of the hotel group came to know North Adams through the museum. In the case of John Stirratt, bassist-turned-hotelier, the connection is the Solid Sound Festival, a massive event at the museum every other summer headlined and curated by his band, Wilco.

North Adams has become more and more of a museum town since the arrival of MASS MoCA, a community of artists and temporary cultural inhabitants both. Still, there’s a divide between the museum visitors and those who’ve lived here for decades. “This is a funny place to have a very high-end hotel,” admits Svenson. And here we have another reason for the name. “Just to call a spade a spade felt interesting.”

It’s a self-awareness that grows from a desire to close the distance between the disparate elements of North Adams. “We had a growing conviction that people were coming here and not sleeping here, because they didn’t have a place that spoke to them,” says Svenson. “If you could connect those dots of getting the visitors of MASS MoCA to actually sleep here, you could not only create a business that was dynamite, but employ a bunch of people whose prospects were not so great for employment in the area.”

The visitors of MASS MoCA definitely sleep here. Why wouldn’t they? We love to feature restored motels on Tablet. This one’s different. “If you do what I do for a living,” says Svenson, a developer, “the first thing you do is introduce yourself to your neighbors.” On his rounds, he found that most of them wanted to sell, a sign of where North Adams was at the time. Before long, 30 parcels of land united to create 55 acres (now over 80) of what one reviewer aptly described as “something of an adult summer camp compound.” Walking trails pepper the campus (aided by a wooden suspension bridge built over the Hoosic River).

Peppered across the compound: a saltwater pool, various sculptural installations, a lodge for dining, and a cozy space called the Airport Rooms. Svenson and partners stumbled upon this last structure, created from a ’40s-era rooming house, in a state of mid-century suspended animation. “John said when he saw the Airport Rooms, he said, ‘oh my God, it’s like a Hollywood prop house,’” remembers Svenson. “It was like, Brillo Pads from 1952 still in their packaging.” Today, it provides a purposely intimate, too-small venue for live music and cocktails. It’s among the features most missed in this age of open air and six-foot distances.

The broken-down Redwood Motel, meanwhile, was replaced by another warm, stylish, and hip little hideout. Svenson wanted the experience of the rooms to feel like you had direct contact with the outside world. Keeping the features of the motel they enjoyed — namely, your own door and that comforting sense of repetition — they added their favorite creature comforts. Back decks, outdoor showers, and “bay windows the size of a full mattress.”

Then there’s that striking white oak siding. This is where Svenson really lights up. “That’s completely taken from Sea Ranch’s design principles of finding a locally sourced, natural material that does not require treatment and will last a long time,” he explains, a little giddy. “Sea Ranch was all about creating buildings that were basically so integrated into their setting that they could visually disappear — and increasingly so over time, as the buildings become aged in a way that’s almost part of the woods. Tourists was an attempt to do that.”

“They had redwood. For us, we found white oak.”

After COVID forced the closing of the hotel and the museum, both are currently reopened with the appropriate adjustments. Thanks to its ample outdoor space and private entrances, Tourists has found itself better positioned than many hotels to offer a comfortable escape. An art and adventure program they began in 2019 was a particular godsend for guests as some of the usual attractions around the city were shuttered. If you were there now, you’d find seasonal activities — fire-building classes and snowshoeing — along with some they’ll keep year-round. Take a guided hike into the woods, an art walk around North Adams, go stargazing and eat s’mores, or visit the outdoor exhibits at The Clark (the other renowned art museum nearby).

And if you were there right now, you don’t have to think of yourself as a tourist. But really, you are one. And if that feels confrontational to you, Svenson’s sure you can handle it.

“I believe our audience likes to be challenged,” he says. In fact, the name is almost a conceptual art piece in itself. “It’s like if you opened a supermarket and you named it ‘food,’” he says. “There’s something really kinda funny about that.” ▪

  Book Tourists on Tablet Hotels.

Photo credits: Peter Crosby , Nick Simonite , Nicole Franzen , R’el Dade and Marcus Lloyd

Designed for the 21st-century traveler, the Tourists hotel maintains a rustic look that intertwines with a mid-century interior that is surprisingly contemporary. Surrounded by the greenery of the Berkshires, it has a forest waiting to be explored and trails perfect for a morning walk or run. It’s close proximity to the Appalachian Trail makes it the perfect place to come back to and enjoy their outdoor sitting area, the lounge, and comfortable rooms. With 48 rooms available, you’re spoilt for choice especially after finding out that there’s something special about each room’s design and features.

The Canopy and Ramble rooms are visitor favorites. They have stunning views of the river and woods plus are much more private. If you happen to visit in the summer you’ll like the outdoor shower and salt-water pool at this mountain-resort. Vegetarian meal options are available and it is also wheel-chair accessible. A yoga pavilion is on-site but if you prefer to go it alone then meditation in the forest is an option. Sculptural installations are a feast for the eyes along with the riverbank vistas. Room service is available if you enjoy the indoor delights such as requested massages and comfortable bedding. This includes free WiFi, air-conditioning, a fireplace, Flatscreen TV and yes, even a minibar.

If skydiving is on your bucket list then get ready to tick it off. A simple 0.4 miles is how far the Berkshire Skydiving spot is. In the afternoon, travel about 2.1 miles to Marion Ave which houses the Cascade Falls. They’ll be a refreshing site before coming back to the hotel for a warm and tasty dinner. Hikers can find themselves just 4.4 miles from Tourists at a special place called Mount Greylock. The drive up and the views are stunning especially during the fall. They even have a huge tower to view everything from! If there’s still some time, you can schedule a private guided hike at the hotel. Forest bathing is available too.

Tourists Welcome: A Rustic Oasis in the Berkshires

“We thought that it would be kind of funny to call a spade a spade,” says Ben Svenson, lead partner and visionary behind Tourists , a new hotel in North Adams, Massachusetts. “We like the challenging nature of taking a word that has a negative connotation and being forced to reconsider it.”

It seems like everyone is reconsidering North Adams lately, from visitors to the increasingly popular Massachusetts Museum of Contemporary Art (MASS MoCA) to the buyers behind the rise in single-family home sales. Tourists, which opened in July, puts the city and its surrounding areas firmly back on the map.

The five partners behind Tourists—Svenson; brewery owner Eric Kerns; chef Cortney Burns; John Stirratt, a founding member of the Grammy Award-winning band Wilco; and founder of Brooklyn Magazine and Northside Media Group Scott Stedman— describe the 48-room property as a post-Airbnb hospitality experience with modern design elements contrasting artfully with the woodland trails, riverbank vistas, and sculptural installations that surround the hotel. A 1962 ranch house that stood there previously has been repurposed into the hotel’s central lodge, which Stedman calls the “community living room, a place to congregate casually and share time with friends or meet new people.”

“We celebrate the idea of leisure travel as a tourist, embracing the most remarkable aspects of a region,” he continues. “North Adams is such a spectacular and unusual convergence of art and nature, and we felt that being a tourist here is a really remarkable experience. We wanted to create a brand that exemplifies that.”

915 STATE ROAD

NORTH ADAMS, MA

Tourists Welcome: The Hip Berkshires Escape Everyone’s Talking About

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Sometime in the second half of last summer, we started to see photos of an intriguing new inn in the Berkshires, cheekily named Tourists , popping up on our Instagram feed. One week, a creative director we know posted snapshots of her guest room there, with its de rigueur plywood bed and alluring practical minimalism; another week, a photographer we follow on the platform was there, enticing us with shot after shot of idyllic scenery, twinkling outdoor dinners, and impossibly stylish interiors.

We were enamored with what we saw, but then fall came and we turned our attention from summer escapes. Well, it’s now July again, and we find ourselves once again dreaming of the hotel.

There are good reasons that creatives flocked to Tourists almost as soon as it opened last summer. For one thing, it came with serious street cred: Joining the hotel’s lead partner and designer, Ben Svenson, was an A-list investor group of creatives and foodies, including John Stirratt, of indie rock band Wilco; Eric Kerns, co-founder of Bright Ideas brewery; Scott Stedman, the founder of Brooklyn Magazine ; and Corey Wentworth, formerly of Boston’s Flour Bakery.

For another, it’s perfectly situated. Tourists has all the perks of its Berkshires location (trailheads are on the property), and it’s just a seven-minute drive from MASS MoCA. And then there’s its spare (but not spartan), elevated (but not fussy) style that gives it such fresh appeal. It’s camp for discriminating adults.

See for yourself.

Photography by Nicole Franzen , courtesy of Tourists .

For more on the Berkshires, see:

• Architect Visit: Aging in Place in the Berkshires, Modern Barn Edition
• The Porches Inn at MASS MoCA
• Shopper’s Diary: Germain in Great Barrington, Massachusetts

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A Minimalist Haven In The Berkshires That’s Perfect For Family Adventures

Tourists hotel, in North Adams, is comfortable, affordable refinement at the intersection of art and nature.

Driving through the Berkshires on my way to a weekend-long poetry festival called Saturnalia at the just-opened Tourists hotel a few years ago, I had the visceral feeling of sinking into the past while climbing ever higher through forested hills. I’d never been to the Berkshires — the beautiful and historic highlands of Western Massachusetts. “Berkshires” was mostly just a word that floated around in my head with vaguely positive properties. It was the New England of Nathaniel Hawthorne, Henry David Thoreau, Herman Melville, and, later, Edith Wharton, all of whom worked and wrote and thought under the influence of its landscape. And it was the New England of manufacturing boom times that ultimately left behind acres of abandoned textile mills, factories, and warehouses in its towns and along its rivers.

North Adams, Massachusetts — where Tourists is located — is, in many ways, the epicenter of the subsequent effort by curators, artists, investors, and locals to revitalize the region through art and cultural institutions with the power to draw visitors from all over the world.

Most emblematic of that effort is The Massachusetts Museum of Contemporary Art (MASS MoCA) — housed in a former industrial complex of 26 buildings over 250,000 square feet. The gallery spaces are almost mindbogglingly huge — with rotating and permanent exhibitions featuring major (and sometimes interactive) works from Laurie Anderson, James Turrell, and many more, as well as performances — and performance art — throughout the year.

Tourists is in the spirit of that kind of revival — in 2018, a group of entrepreneurs and local artists that included Wilco bassist John Stirratt, opened the arts-centered boutique hotel on the site of the old Redwood Motel. It now encompasses some 50 acres of surrounding forest, trails, and historic buildings that guests are free to explore.

While Tourists is routinely listed among the finest hotels in the world , it’s surprisingly affordable (rooms start at $199) — and all of its communal spaces have the warmth of a beloved lodge that’s been long-settled at the confluence of nature and design. It’s the kind of place that creates long-haul devotion and intergenerational fandom.

The interiors of the hotel’s 46 rooms are all clean concrete lines, built ledges, original plywood furniture, and big windows that face the rolling green of the former motel courtyard. Down the hill is a heated pool, and beyond that, a suspended footbridge that connects the hotel property to miles of trails, along which the hotel hosts expert-led foraging trips and other seasonal events.

To me, Tourists felt like of a minimalist-maximalist paradise: the mind-focusing minimalism of my room against the maximalism of the lush green world right outside my window. As Tourists puts it: “Your room is both haven and trailhead, connecting you with your vacation self and serving as a basecamp for adventure.”

That adventure might be culinary: Food trucks, distilleries, breweries, and finer fare are all around. (Tourists serves drinks and food in their Airport Rooms, located in the renovated 1813 farmhouse next to the hotel.) That adventure might be art: whether you go to MASS MoCA, the Clark, or one of the many galleries in town. Or the adventure might be what we typically picture: a climb to the top of Mount Greylock, the great whale-like hill that Melville studied as he wrote Moby-Dick from his desk in nearby Pittsfield, Massachusetts.

Tourists is the perfect launching pad — or the perfect family retreat. I still think about my time there, especially now as a parent to a toddler, as the perfect refuge — a place to think, a place to relax, a place to work. We need to get back there.

Room With A View

There’s a variety of rooms at Tourists — from $199 to a little less than $500 per night. Some are multi-room suites, while others offer studio-like simplicity; they all offer some unique feature — from outdoor showers to hidden bunk beds for kids — and all come with direct, private access to the outdoors.

North Adams is at the top of the Berkshires, close to the New Hampshire border — but most destinations are within an hour’s drive, including towns like Great Barrington, Stockbridge, and Lenox, and institutions like Tanglewood , Jacob’s Pillow and Ski Butternut .

Tourists is roughly 3 miles from MASS MoCA , 3 miles from the Clark Art Institute in Williamstown, home to Williams College, and close to Mount Greylock — you can drive to the top, weather permitting, or set off on a moderately challenging 6.2-mile round-trip hike to the summit. There are plenty of shorter hikes to tackle on Mount Greylock, too.

This article was originally published on Oct. 26, 2023

Tourists is a new hotel in the Berkshires, for art and other lovers

Art aficionados slot The Massachusetts Museum of Contemporary Art high on their bucket lists for good reason. A vast art and performance space housed in a former 19 th -century textile mill complex, MASS MoCA specializes in large scale immersive installations. For example, during my recent visit, I was able to admire Liz Glynn’s The Archaeology of Another Possible Future , the five-part exhibition spreading across 30,000 square feet. Visitors begin by wandering among the “analog caves” of reclaimed forklift panels, then through shipping containers which stand as “relics of a global economy in acute transition,” then up scaffolding towers where 3D printers produce usable pieces of hardware, to end in “the post-industrial vacationland” where hospital stretchers, modified into lounge chairs, recline under tanning lamps. Glynn’s project, which invites viewers to ponder “What happens to stuff, and the people who make stuff, in the age of an increasingly virtual, dematerialized economy?” is ambitious both conceptually and physically. And it’s just one of the many works at MASS MoCA that could be displayed in few, if any, other settings.  

Museum goers can easily spend an entire day there, but — even if they planned to visit the nearby Clark Art Institute, valued for its French Impressionists, the next day — they’d have a ways to go to find a hotel that complemented the art experience they’d just enjoyed. T he Southern Berkshires, home to towns like Stockbridge and Great Barrington, has long catered to visitors, but there simply hadn’t been a hotel in the Northern Berkshires that would appeal to the kind of folks, say, who’d happily drive three hours from Manhattan to view Jenny Holzer’s LED light projections. That’s changing.  

Enter Tourists, a hotel and retreat on Route 2 in North Adams, newly renovated and expanded from the slowly dying Redwoods Motel. With 48 rooms, Tourists has the expected luxuries — a pool and deck bar — as well as the unexpected, such as a suspension bridge spanning the Hoosic River, leading to fifty acres of hiking trails.  One trail leads to a yoga/meditation deck. Another leads to “The Chime Chapel,” an outdoor sculpture of playable windchimes, created by the New Orleans art collaborative Airlift. Yet another path links to the Appalachian Trail, so hikes can extend beyond the fifty acres, perhaps even to Mount Greylock, the highest peak in Massachusetts. Greylock’s distinctive silhouette, covered in snow, looked like a great white sperm whale to Herman Melville and inspired Moby Dick .   

The name “Tourists” came from a giant wooden sign the hotel’s creators found in the derelict Redwoods. They kept more than just the sign; the aesthetic at Tourists is moto-lodge chic. A “camp out” feel reigns, from the cedar-clad lobby to the coffee served in retro Stanley thermoses, to the guest rooms’ high-end toiletries redolent of — could it be — Vic’s Vapo Rub?  James Beard Award-winning chef Cortney Burns’ “sweet bite” menu includes the ingredient “spruce” before the more familiar “chocolate chip cookie,” and “sumac” modifies “granola.” Burns’ high-end restaurant, LOOM, currently under construction in an old church on the property, won’t be finished until winter, but one can enjoy her playful “jar food” starting July 30, when the hotel opens.  Remember sitting around a fire at sleepaway camp , grilling hot dogs on sticks, potatoes in tin foil, making apple pie in a tin can? Burns’ jar of fermented butternut squash and sesame dip served with spelt porridge bread was indeed consumed around a fire at Tourists — though that might be the only similarity with my years of Camp Singing Hills cuisine.

Perhaps the uniqueness of Tourists has less to do with details of design and more to do with the spirit of its creators.  The origin story captures this well: Several years back Scott Stedman, founder of Northside Media, was chatting with a friend of a friend at a Chicago party.  When their talk turned to passion projects, they discovered they both harbored the dream of creating a resort. They exchanged ideas on hospitality, discussing how hotels shape travelers’ desire to engage with their locale.  The guy Stedman was talking to? Turns out it was John Stirratt, the bassist for Wilco, who has seen a hotel or two in his time. “You gotta meet my cousin Ben, a real estate developer,” Stedman told Stirratt. So cousin Ben got on board; and Ben’s brother, Eric; and Eric’s brother-in-law, Dana, and so on. Eventually there would be eight partners, which they’d need to pull off the buying of twenty-two different parcels in North Adams, an area Stirrat had first fallen in love with when performing at the Solid Sound music festival in 2010.  

How does this spirit of serendipity and creative collaboration play out on the ground?  Consider that the Tourists team used the hotel’s soft opening not as an opportunity to reward investors or charm travel industry insiders, but to bring poets together.  Good-time guru Stedman (who does NOT seem like the head of a successful marketing company, and that’s a compliment) invited five poetic co-hosts — Jeff Gordinier, Dan Chiasson, Sandra Beasley, Jana Prikryl and myself — to invite poets we admire for a poetry-pop up retreat, free of charge. Poets NEVER turn down anything free of charge.  We recited poems about booze standing on picnic tables at cocktail hour, capturing perfectly, says Stedman, “the inebriated joie de vivre of Tourists.” We recited poems, ours and others, at the chime chapel under the stars, around the fire with our jars of food, and while being led by a local forager through the woods. I can’t imagine that treating 35 thirsty poets and partners of poets to a free vacation is sound investment strategy. Which is exactly why Tourists might be on to something. The place has mojo that comes from participating in the gift economy. It’s launching into the world on the turbo jets of love.

So maybe visitors who come to Tourists in order to visit MASS MoCA should consider booking more than one night. Otherwise, they might be so lured by the charms of the hotel that they forget to visit the museum.  

915 State Road

North Adams, MA 01247

(413) 346-4933

touristswelcome.com

Beth Ann Fennelly is Poet Laureate of Mississippi, and most recently the author of Heating & Cooling: 52 Micro-Memoirs (W. W. Norton) .

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Tourist Hotel

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• Excellent 33
• Very Good 96
• Average 106
• Terrible 37
• All languages ( 320 )
• Russian ( 279 )
• English ( 27 )
• German ( 5 )

" i dont recommend this hotel to any traveller going to moscow for the first time. "

" Check other posts - there are surely differences between the 'blocks' (I stayed in block 6 - perhaps one of the two best). "

" choose another hotel or use 'Business tourist building' in same complex at increased cost. "

" Take renovated room. Standard Renovated is good value for money for Moscow. "

" Stay away from this hotel "

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TOURIST HOTEL - Reviews

Novotel Moscow City 4 stars Family friendly Ecocertified

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Description

Novotel Moscow City

Hotel that makes every moment matter

The Novotel Moscow City is the only hotel in the famous Moscow City business area of the capital among the highest skyscrapers in Europe, with exciting sky decks and restaurants with panoramic views. The hotel is perfect for business and holiday. Rooms with panoramic windows, a restaurant and a bar, the InBalance welness center, 8 conference rooms, and an underground parking are at guests' disposal.

Novotel Moscow City has a good location within walking distance to the one of the largest Afimall City Shopping and Entertainment Mall, Expocenter, Moscow River Embankment and Krasnaya Presnya Park. The Hotel is also easily accessible by the public transport: several subway and public transport stations, including express to Sheremetyevo and Vnukovo International Airports.

Hospitality and high standards of one of the largest hotel operators in the world Accor in a modern business district of Russia. Novotel Moscow City is perfect for relaxation, ideal for business. Welcome!

Take advantage of the opportunity to book a buffet breakfast on the website for the price of 1,700 rubles per person! The cost of the breakfast when paid at the reception and in the MC Traders restaurant is 1,950 rubles per person.

Hotel extras

Free Wi-Fi, newspapers and maps of Moscow. 5 minutes to the Expo Center.

A minute to the Afimall shopping center with lots of shops, cafes, cinemas.

2 minutes to the highest observation deck in Europe and no-limit ice cream.

4 metro stations and Moscow Central Circle station near the hotel.

15-minutes drive to the Kremlin.

Our accommodation(s)

Page out of

Superior Room with queen-size bed

• 25 m² / 269 sq ft
• Bedding 1 x Double bed(s)
• Views: Courtyard View

From NaN RUB NaN RUB Note  *

Fees and taxes included

1 night | 1 adult

Superior Room with 2 twin beds

• Bedding 2 x Twin bed(s)
• Views: City View

Deluxe room with a double bed

Executive Room with king-size bed.

• 34 m² / 365 sq ft
• Bedding 1 x King size bed(s) and 1 x Double sofa bed(s)

Executive Deluxe Room with double bed and sofa.

• 40 m² / 430 sq ft
• Bedding 1 x King size bed(s) and 1 x Single sofa bed(s)

Deluxe with a double bed for guests with limited mobility

• Accessible room

Executive room for guests with limited mobility with King-size bed

• 33 m² / 355 sq ft

Junior suite for guests with limited mobility with a King-size bed

• 58 m² / 624 sq ft
• Bedding 1 x Double bed(s) and 1 x Double sofa bed(s)

Junior Suite Room with king-size bed and sofa

Suite Room with king-size bed and sofa

• 54 m² / 581 sq ft

City Suite with 1 King-size bed and sofa

• 75 m² / 807 sq ft

Hotel location

Presnenskaya Naberezhnaya, 2, Presnenskaya Naberezhnaya 2, Russia 123112  Moscow Russia

GPS : 55.748069, 37.53685

Contact email [email protected]

Click to copy the email address

Access and transport

Kiev railway station

Railway station

Access: 4.9 km  /  3.04 mi     15 min drive

Tourist attraction

Access: 5.6 km  /  3.48 mi     15 min drive

Historic monument

Access: 6.3 km  /  3.91 mi     15 min drive

TRETYAKOV GALLERY

Access: 7.5 km  /  4.66 mi     20 min drive

Access: 7.5 km  /  4.66 mi     18 min drive

Shuttle on call, Shuttle scheduled

Saint Basil's Cathedral

Access: 7.5 km  /  4.66 mi     15 min drive

BOLSHOI THEATER

Opera/symphony/concert hall

Access: 8.4 km  /  5.22 mi     20 min drive

"Krasnaya Presnya" park

Access: 2.1 km  /  1.3 mi     15 min walk  /  7 min drive

"Afimall City" shopping center

Shopping district

Access: 200 m  /  0.12 mi     5 min walk

Hotel services

Check-in from 03:00 PM - Check out up to 12:00 PM

• Wheelchair accessible

Fitness center

• Air conditioning
• Meeting rooms
• 100% Non Smoking Property
• Room service

MC Traders offers a wide range of delicious international cuisine and cooking classes. The guests can enjoy Early bird breakfast from 4 am; hold a meeting during a business lunch and in the evening relax next to a real fireplace in the bar.

MC TRADERS BAR

Located in the hotel lobby, the MC Traders lounge bar is the ideal place to relax. A wide range of drinks and snacks is available to suit all tastes.

4 options for you to chose from depending on your tastes. A snack at reception from 4AM. A buffet breakfast. For those in a hurry, hot drinks, orange juice and croissants served at the bar. Room service.

At our charming wellness and fitness center, you can enjoy our 2 saunas, 2 hammams (Turkish baths), relaxation rooms and massage treatments. Our mission is to make sure you can enjoy complete relaxation.

Meetings & Events

Our guest reviews

100% genuine reviews from our guests

ALL Rating  4.5/5  2,776 reviews

TripAdvisor Rating  4.5/5  1,821 reviews

Good loacation & Cozy Environment

Customer review rating 5.0/5

Anonymous Business - 3/16/2024 Confirmed reviews ALL

It was my first time staying in this hotel. It was beyond my expectations. In general; the hotel is clean well orginized and pay attention to their guest’s satisfaction.

Dear Burak! Thank you very much for your glowing review regarding your stay at Novotel Moscow City! We are thrilled to hear that you have a great impression about your stay, as well as our hotel team! It is a pleasure for us to bring comfort and positive emotions to our Guests providing courteous, warm and welcoming service. We are glad that you highly evaluated our work! We are looking forward to welcoming you back at our hotel! Warmest regards, Irina Naumova Quality and Attitude Manager.

Wonderful Stay as always !!

TripAdvisor rating 5.0/5

andyrocks_globe 3/5/2024 TripAdvisor review

During my recent stay at Novotel Moscow City from 9th to 22nd February, I was pleasantly surprised by the warm reception I received from the duty manager Marika. Her friendly demeanor and efficient handling of check-in made me feel welcome and valued as a guest as always. I also want to extend my appreciation to the night manager Maria for her attentiveness and quick response to any requests or concerns I had during my stay. Her professionalism and dedication to ensuring a comfortable experience for guests did not go unnoticed. The F&B Manager Darina and her associate Yulia deserves special recognition for their exceptional service and attention towards the incredible experience. I am extremely glad with the fact that how she is concerned with every details to make the valued guest feel exceptional during the stay. Lastly, I would like to express my deepest gratitude towards Deputy GM Marina for her overall management of the hotel. Her leadership and commitment to guest satisfaction were evident throughout my stay, and I truly felt well taken care of under her supervision.

Dear Andy! Thank you very much for your glowing review regarding your stay at Novotel Moscow City! We are thrilled to hear that you have a great impression about your stay, as well as our hotel team! It is a pleasure for us to bring comfort and positive emotions to our Guests providing courteous, warm and welcoming service. We are glad that you highly evaluated our work! We are looking forward to welcoming you back at our hotel! Warmest regards, Irina Naumova Quality and Attitude Manager.

Fantastic place

Customer review rating 4.5/5

Anonymous Friends - 1/14/2024 Confirmed reviews ALL

Good location, near to a big mall ( 4 minutes of walk ) were everything you need is available.

Dear Saud! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back. Sincerely, Irina Naumova Quality and Attitude Manager.

Well located

Customer review rating 4.0/5

Vitaly Y. Business - 12/9/2023 Confirmed reviews ALL

1. Process of lamp light replacement should be managed more effectively. 2. It is too noisy in the inner rooms - noise from events (bad sound isolation) 3. All other aspects are on the good level.

Dear Vitaly! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back.

well located, good stay

Davit S. Business - 12/9/2023 Confirmed reviews ALL

Thank you for everything?

Dear Davit! Thank you for your kind feedback. We are glad to know that you enjoyed your stay with us. Looking forward to welcoming you back.

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Novotel Moscow Kievskaya 4 stars

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Ibis Moscow Oktyabrskoye Pole 3 stars

Price from: 1 night for 1 person in the room category identified within the same price range, excluding additional services and breakfast. This refers to the lowest public price, including all taxes ( VAT and tourist tax included) for the accommodation concerned, found on https://all.accor.com/ site today, for a one-night stay in the next 20 days . Varies according to period and availability. The price is only guaranteed at the time of booking. All bookings (foreign) are payable in the local currency where the hotel is situated. Only the amount confirmed during the booking in the hotels local currency is guaranteed. An estimated conversion in your local currency may be given for reference but is not part of the contract. Your bank may charge you bank fees and/or exchange fees at the time of payment.