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Travel Agent FAM Trips: What They Are + How to Find Them

Ahhhh.... the travel industry. It's a beautiful industry and one we here at HAR are lucky enough to work/play in! One of the greatest perks in travel are travel agent familiarization trips, or FAM trips for short. They're also sometimes called FAM tours.

Here's the thing, people outside the industry usually have two conflicting thoughts about travel agents:

1) When they find out I work with travel advisors they ask if travel agents still exist.

2) Then they immediately think I'm a travel advisor and ask, " Do you get to travel a lot? For free?!? "

Here's the answers to those questions:

1) Ooooooh, my friend, travel agents sure do exist! In 2022, traditional travel agencies market share was 21% and online travel agencies was 22% ? True story. Here's more on a travel agent career outlook .

2) And yes, as a producing travel advisor you get to travel a lot and sometimes for free or at a significant discount. Producing is the key word here. :)

What I can never figure out is how you can think travel agents aren't around if they get to travel all the time to gorgeous destinations for free or reduced costs. 🤔 Wouldn't the market be flooded with people wanting to become a travel agent if that was the case?!

Jumping off waterfall on mexico familiarization trip

These enviable trips are called FAM trips and they're key to travel advisors being invaluable resources to their clients.

(For those of you dying for some 'me time' on the beach, don't worry, FAM trip is short for familiarization trip. It DOES NOT mean you have to bring your family with you on the trips. 😂 In fact, if +1s are allowed, it is often at a little higher cost but often FAM trips are just for advisors.)

So let me break down what a FAM trip is, what happens on FAM tours, where you can find FAM trips, and the question I know you all are asking, how you can get invited on a familiarization trip!

What is a FAM trip for travel agents?

A travel agent FAM trip is a trip offered by a vendor, destination or another entity in the travel industry

Jamaica travel agent FAM tour

Let's clarify one thing. A FAM trip is not the same as travel agent discounts on personal travel. For that, you can check out our article with over 200+ travel agent rates we lovingly keep updated for you. :)

A travel agent FAM trip is a trip offered by a vendor, destination or another entity in the travel industry—like an industry association, a host agency or a travel consortium to travel advisors—allowing the travel agent to experience the product/destination so that they can better sell it.

Travel advisors are salespeople at their core and like any salesperson, they can sell more when they experience the product or service.

Vendors and destinations know that travel agent FAM tours are a cost-effective way to increase sales. All the pics the travel agents post while on FAM trips are darn good PR and advertising!

I'll tell you a secret: once you become a travel agent and start connecting with industry colleagues

a) you will get out of offices all. the. time. from colleagues traveling to awesome places and

b) your social feed will be crammed full of pics from your industry besties traveling around the world. :)

What are the different types of familiarization (FAM) trips?

Those social feeds crammed with enviable travel photos I just mentioned? Well, they are meant to be marketing the destination/property/etc. So you should definitely be feeling FOMO and jealousy.

BUT! That could literally be the only hour the advisor was able to enjoy the pool or beach during their 3-day familiarization trip. Like most things on social, the reality of a FAM trip is often much different than what the photos painted.

Let's break down FAM tours into a few categories so you have a better idea of what to expect.

And for the record, I just created these categories since I really feel like we need to differentiate them so please help me grow this industry lexicon and start throwing them around in industry forums! 😂

Vatnajokull Glacier, Lagoon, ATV Excursion travel agent familiarization trip

Working FAM trips

These FAM trips are exactly what they sound like. Working FAMs are the majority of familiarization trips and they are meant to maximize your time in the destination.

This means that you're often up at 6 am, on your feet all day visiting multiple properties (called site inspections ) or having in-destination experiences like a pasta-making class or white water rafting.

After a full day of action, you sit down for your dinner and do some serious networking. You don't hit the bed until 10 or 11 pm. FAM trips are tons of fun, but they are also tiring! It's like traveling with your ADHD friend that is inexhaustible. :)

The company or destination that organized the FAM trip wants you to see and experience as much as possible so you often have a jam-packed schedule from sun up to past sundown.

EXPERIENTIAL FAM trips

Experiential FAM trips are still working familiarization trips but have a more relaxed schedule, as in you won't be touring 4 resorts in Jamaica a day and then have evening activities. :)

You might be staying at a dude ranch and each day have an activity or two planned.

Or you might have attended a travel conference and signed on for the pre/post tours where you get to do a guided activity each day and then return to your hotel at night. (Here's a guide to maximize your travel conference learning and networking.)

Experiential FAM tours are my favorite FAMs because they're easier to remember more vividly. Plus, I don't come away completely overstimulated and sleep deprived!

Iceland lagoon travel agent FAM tour

AWARD FAM TRIPS

When your agency starts really producing, award FAM trips will open up for you.

Simply put, they're awards trips for top producing travel agencies but they also function as a FAM because they may include visiting a few properties. Plus, when most people think of FAM trips, they're wondering about free or discounted tours and award FAM trips fall into that category.

On award FAM trips, the host really pulls out the stops so you can experience all the host and the destination have to offer

On award FAM trips, the host really pulls out the stops so you can experience all the host and the destination have to offer! After all, these are the agencies that bring in a lot of sales.

Award FAM trips are typically fully comped and the familiarization trip host will have all sorts of great things planned for you! It's a lot of networking and fun, and less work. :)

What happens on a travel agent FAM trip?

Your itinerary will vary based on the type of travel agent FAM trip you're on. As I mentioned earlier, working FAMs have jam packed schedules!

If I were to generalize, I would say that on a FAM tour expect to be wined and dined at different properties or restaurants. You'll tour various properties where you'll see different room categories as well as meet with key staff that will allow you to better serve your clients.

When it comes to cruise ships, cruise FAM trips are often called Seminars at Sea when you get to sail on the ship and ship inspections when you tour it while it's in port.

Travel Agent Fam trip Ship inspection

And equally as important on FAM tours is the networking and bonding that happens with your host and fellow travel colleagues. Most advisors have their family and then they have their 'travel family', which are the colleagues they get to travel around the world with. As we all know, travel bonds people like nothing else!

Cruise FAM trips are often called Seminars at Sea when you get to sail on the ship and ship inspections when you tour it while it's in port.

Travel agent FAM trip technology + FAM trip marketing

You'll take tons of pictures and videos to share with clients and use for marketing. You'll also take a lot of notes. How do you keep all that FAM trip info straight? Here's a few resources for you.

Fam with Intention has a paid course on what to do before, during and after your travel agent FAM tour to make sure you maximize the experience.

Keeping track of everything you see and do, as well as the people you meet on travel agent FAM trips is challenging. HAR has free ship inspection forms as well as free site inspection forms that can help you out. They're old school PDF but can't beat free!

And if you are looking for something way more snazzy in app form (paid), check out MyFamTrip or FamGuru .

How much do travel agent FAMs cost?

travel agent fam trip white water rafting

I wish I had a specific answer for you but travel agent FAM prices will vary from completely free (sometimes referred to as hosted, as in they're 100% hosting you) to a decent discount.

Here's what you can generally expect included on a travel agent FAM trip:

  • Excursions/Activities

What's usually not included on travel agent FAM tours:

  • Tips for your drivers, bellhops, guides, housekeeping, etc. (These people work incredibly hard and depend on tips so make sure to bring cash.)
  • Your travel insurance (never included)

Where can I find a list of travel agent FAM trips?

Great question! Here are a few places you can find FAM trips listed.

HAR's INDUSTRy calendar

We have a great list of FAM trips on HAR's free travel industry event calendar that you can check out.

Often times travel industry conferences in popular tourist destinations will offer pre/post-add-ons that allow you to experience the destination at a discounted rates.

FAM-SPEcific websites

Other online places to find travel agent FAMs are destination-specific websites like:

  • MexicoFamTrips.com
  • CaribbeanFamTrips.com
  • JamaicaFamTrips.com

There are also a few websites that list travel agent FAM trips like :

  • Famtrips.travel
  • FAMrates.com (paid subscription)
  • WanderfullyFammed , which are led by an advisor/photographer and part of the trip is that she provides all the marketing content for advisors to promote it during and after.

But here's another secret, the real travel agent FAM deals that are generously subsidized are not publicized. They are invite-only FAM trips or require you to apply, where the competition is stiff.

Ireland Castle on travel agent familiarization tour

Travel Consortium + Host AgencY FAM TRIPS

Your host agency and/or consortium are one of the places where you can find the generously subsidized FAM trips.

Only members of their networks have access to these FAM trips and there may be sales or other requirements you need to meet. They may send out an email with the opportunity or they may reach out to advisors they know would be a good fit for it so that's another reason to cultivate those relationships with your host and consortium!

DESTINATIONS and vendors FAM TourS FOR TRAVEL AGENTS

Another place where you can find severely discounted travel agent FAM trips is through destinations and preferred suppliers like cruise lines, tour operators, destination management companies (DMCs), and resorts.

\When you sign up as an advisor with them that gets you into their database and you'll receive information on upcoming travel agent FAM opportunities.

These FAM trips may be emailed out to the entire database and you have to apply, or it may be that the organization reaches out individually to their ideal travel advisors. Again, build those relationships at travel industry events so you're top of mind. :)

travel agent ship inspection FAM trip lunch

How the heck can I get invited on a travel agent FAM trip?!?

Love your enthusiasm!

Let's back up a step because the first requirement is that you're a travel agent. If you aren't one but think it would be a cool career (it totally is), check out our article with more info on how to start your travel agency .

The next requirement hurdle is you'll need to be a producing advisor.

On rare occasions, new advisors without a history of sales can be invited on a travel agent FAM trip, but you'd have to show you have the potential to bring in sales. This is usually done by showing your network of friends/colleagues/clients as the target demographic for that particular FAM trip.

Another option for newbies is you can show that you are serious and focused on selling that particular brand/destination/trip type. Do this by reaching out to your BDM (business development manager) and writing up an in-depth sales plan on what you'll do to bring them sales.

Other than that, each FAM will have its own requirements which they'll communicate to you.

travel agent familiarization (fam) trip scuba diving

FAM Trip Etiquette

Believe it or not, not everyone behaves well on FAM trips. Whether this is your first FAM trip or your 30th, it's important to know FAM trip etiquette.

We put together a one sheet for you to help promote proper FAM etiquette. Share with colleagues or print some out for your upcoming FAM and offer them to any new advisors who may need some guidance on etiquette!

If you're someone that hosts FAM trips, feel free to use the image and send out with your FAM materials.

FAM Trip etiquette

You now are fully educated on one of the best travel industry secrets... travel agent FAM trips! I hope you can experience one soon as they're amazing experiences. :)

If you're an advisor that landed on this article, I would LOVE to have you share any FAM experiences or advice in the comments below!

About the Author

Steph Lee - Host Agency Reviews

Steph grew up in the travel industry, helping on and off with her mom's homebased travel agency. She has worked with thousands of agents in her role as a former host agency director before leaving in 2012 to start HAR. She's insatiably curious, loves her pups Fennec and Orion, and -- in case you haven't noticed -- is pretty quirky and free-spirited.

If you’re looking for Steph, she leaves a trace where ever she goes! You can find her on Facebook, Instagram, LinkedIn (her fav) and Pinterest as 'iamstephly'. 🙂 You can also catch her on her Substack, Bumblin' Around, where she writes on things outside the world of HAR.

Steph Lee - Host Agency Reviews

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The sunniest days of your life # Vive CostadelSol

Fam trips : un outil parfait pour promouvoir une destination.

 mars 2, 2023

fam trip c'est quoi

Costa del Sol

 Tags: MICE

Un voyage de familiarisation ou fam trip est un voyage de courtoisie que l’on offre principalement aux opérateurs touristiques ou aux agences de voyages afin de leur permettre de connaître un lieu de leurs propres yeux pour mieux le vendre . Les voyages de familiarisation sont de parfaits exemples de l’importance de soigner au maximum une expérience pour étonner vos hôtes. Sur la Costa del Sol, nous le savons bien, puisque nous sommes de véritables experts dans l’organisation de fam trips pour faire connaître tous les attraits de notre province.

Quel est le but d’un fam trip ?

exemples de voyages de familiarisation

En particulier, dans le secteur du tourisme MICE , on emploie beaucoup les voyages de familiarisation. On les utilise principalement pour décider du lieu d’un événement déterminé. Dans ce cas, les participants du fam trip visitent plusieurs emplacements afin de trouver l’endroit qui remplisse les conditions techniques pour la tenue d’un congrès ou d’une convention. Les participants au fam trips sont généralement des agents de voyage ou des professionnels de l’industrie touristique : inviter des personnes étrangères au secteur à ces voyages ne serait pas d’une grande utilité. En plus de voir de leurs propres yeux les attraits touristiques de la province, dans les fam trips organisés par Turismo de Costa del Sol, les professionnels ont aussi l’opportunité d’établir des contacts au cours de workshops avec d’autres entreprises.

Chez Turismo y Planificación Costa del Sol, on effectue un grand travail de promotion avec des initiatives telles que les fam trips pour continuer à augmenter le flux des voyageurs. Ce type de projet permet de continuer à se définir comme une destination aux nombreux attraits touristiques, avec une offre d’hébergements de premier ordre.

Dans les fam trips, il y a aussi des séjours spécialement créés pour les journalistes, les blogueurs, les influenceurs et autres acteurs du tourisme . Tout comme les fam trips, les voyages de familiarisation pour les journalistes ( press trips ) ont pour objectif que les journalistes et les médias participants puissent vivre eux-mêmes les sensations et les expériences de la Costa del Sol. Ils feront ensuite connaître la province à leurs lecteurs et à leurs abonnés à travers leurs canaux de communication.

définition de tourisme fam tours voyage de familiarisation

Faire connaître une destination pleine de vie 365 jours par an , avec un climat privilégié , une riche offre de loisirs et de culture, des plages et des espaces naturels où se détendre et, pour ne rien gâcher, une gastronomie succulente et une excellente infrastructure hôtelière : voici le principal objectif de Turismo Costa del Sol. Les fam trips sont un outil très utile pour cela . Et vous ? Aviez-vous entendu parler de ces voyages de familiarisation ?

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fam trip c'est quoi

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What Are Fam Trips And How To Get The Most Out Of Them

  • International Tour Operators
  • Group & Multi-Day travel
  • Customer Experience

Familiarisation Trips, better known as Fam Trips, are educational trips organized exclusively for media partners or travel agents and resellers, by travel businesses such as tour operators and accommodation establishments.

Fam Trips are designed to equip participants with adequate product knowledge to either sell onto clients or publish for media coverage. Travel businesses host Fam Trips to showcase their business and product to the people who resell or cover them in media.

Either way, the fundamentals of Fam Trips remain the same, you want to create memorable, fun, and personable experiences for the people who undertake them. They are essentially marketing tools that highlight your travel offering and are one of several ways to generate leads and new business for your travel company.

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Who Goes On Fam Trips?

Fam Trips are usually set up either as invitation-only sponsored learning trips or at discounted rates exclusively available for travel agents to book.

Travel agents and resellers go on Fam Trips to experience first hand a travel product or offering. This gives them insight into the finer details of the offering and lets them add a personal touch to their sales pitch.

Travelers are on the lookout for personalized travel experiences and something as simple as a travel agent knowing whether there is a packed breakfast available to take on a day hike excursion without needing to check details with the establishment saves time, conveys efficiency and will attract customers to your travel business .

Fam trips are not only for travel agents or resellers though, media partners also participate in them too. Travel writers or photographers join Fam Trips for media to write up articles and take beautiful images to post and share in their publications.

Fam Trips

Tips On How To Run Successful Fam Trips

You want to apply the same basic principles to your Fam Trips regardless of whether you are hosting Media or Suppliers. In both cases, the trips should be experiential and relevant to your product.

Set Expectations

Email your suppliers and media partners their proposed itineraries a few weeks in advance so that they know what to expect from the Fam Trips and can raise any questions they may have to prepare for it.

When hosting Fam Trips for Media discuss your expectations for the press coverage before the trips begin so that you are all on the same page. Establish where the write-ups will be published, the length and frequency of the articles, expectations for social media posting etc.

Fam Trips

Offer Authentic Experiences

While you do need to pull out the stops and offer the same experiences that full paying guests would get, you do not want to misrepresent your offering by including something not ordinarily part of your repertoire.

Clients will be disappointed if they read about a sundowner experience on the riverbank but discover on arrival at your lodge that it is not in fact on your activities list it.

Create Partnership Offerings

Contact surrounding travel businesses to see if they would be interested in creating partnership offerings to provide to the suppliers and media partners.

Approach restaurants who might be interested in hosting groups for some of their meals. Or contact a bicycle tour operator to ask if they would lead groups on a trail experience.

This will give the other businesses the opportunity to increase their visibility and get mentions in the media and it will help you to spread some of the costs involved in hosting Fam Trip groups.

Fam Trips

Offer Alternative Itineraries

Where applicable, showcase a number of your most popular activities to the people on your Fam Trips. Not only will this highlight more aspects of your travel business, but it will also negate the possibility of accidentally excluding someone from partaking in particular activities.

Consider people’s varied interests and add one or two alternatives to your itineraries. The idea is for your suppliers and media partners to make the most of their Fam Trip experience so limiting your educational Fam Trip activity to a snorkeling trip might not work in your favor if you are hosting people who do not enjoy swimming for example.

Set A Manageable Schedule

Remember the people you host on your Fam Trips are working even if it may not always seem like it. With this in mind, remember to allocate a certain amount of downtime on your Fam Trips to allow your travel agents and media partners to check in with the office, organize the information they are putting together on your travel product, or have a quick catch up with the family at home.

Fam Trips

Provide All Necessary Information

Your suppliers and media partners are going to need the details of all the accommodations they stay in, restaurants they dine at, and activity providers who guide them on their Fam Trips. As the organizer, you will have easy access to all of this information.

Compile a list of all the names, email addresses, contact numbers and social media handles of your partners onto a database and share it with the people on your trip. This way they will be able to accredit everyone accordingly.

You can include the brochure images and write-ups of your travel product in this informational package too. You might find that your suppliers need to update your product on their site and this will make sure that they have what they need.

Most of this information will likely be required in a digital format, so either email it or make it available to download from a limited access portal.

Make Follow Ups After The Trips

Do not leave it too long after your Fam Trips have finished to follow up with your travel agents and resellers to get their feedback.

See if they have any questions or suggestions for you and check that your media posts are published and all the information is optimized, correct, and up to date.

Keep the communication lines open and find out what worked and what didn’t and learn from each experience and Fam Trip.

Fam Trips

Remember that your travel agents, suppliers, and media partners are key players in your business’ success and Fam Trips are a good way to nurture relationships with them. So consider the time and resources you spend hosting Fam Trips and nurturing relationships as an investment in marketing your business and promoting your travel offering.

In an industry where experience is everything, going the extra mile and working together to give clients the best possible service will translate into stellar reviews and glowing recommendations for all parties involved.

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About the author

Maria Claudia Lira (she/her)

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What You Should Know About a FAM Trip

Annie Brigham, Digital Marketing Coordinator

What is a FAM trip?

Who attends a fam trip, who pays for a fam trip.

What are the benefits of a FAM trip for Travel Agents and Media Personnel?

What are the benefits of a FAM trip for the Hosts?

What are some things to keep in mind when planning a FAM trip?

A FAM trip stands for “familiarization trip” and is one incentive of being in the travel industry. FAM trips are exclusive educational trips for travel agents, media personnel, and resellers. These familiarization trips provided by travel businesses such as travel operators, tour operators, and accommodation suppliers allow them to experience their services and destinations first-hand. FAM trips are opportunities for travel businesses to familiarize agents and media personnel with their destination and immerse them in the local culture, introduce them to local operators, and highlight the benefits their company offers, essentially take them backstage. For instance, they can have the opportunity to meet a celebrity chef that they have been referring their clients to.

The usual people presented on these trips are Travel Agents, suppliers, and media partners such as Journalists, Editors, Influencers, & Tour Operators. These individuals are necessary for countless travel businesses’ success, and as suppliers and travel operators, you are looking to build a long-term working relationship with them. The aim is to keep track of key industry influencers and invite people relevant to your industry’s success. These invitations may rope in a travel agent you have worked with in the past, who you want to enhance your relationship with or introduce new offerings to, or a new prospect who has recently jumped on your radar who can potentially help you collect new business.

Though FAM trips are endlessly changing and evolving, and differentiate per business, tour operators, cruise lines, and hotels interested in showcasing their points of interest typically provide everything for these trips. FAM trips are more often than not fully sponsored invite-only events unless there is a partnership with a rental car company or airline that exists. Sponsorships are customary because the host provides the money or product in exchange for their visit.

What are the benefits of a FAM trip to Travel Agents and Media Personnel?

Familiarization trips present numerous benefits to the attendees. The head benefit of a FAM trip is that it allows travel agents and other travel industry providers to gain ideal first-hand experience. This involvement enables them to understand better the several benefits that different kinds of trip excursions offer to their clients. As a result, they can better supply the perfect services and vacations to their client based on their desires and needs and effectively inform their clients on what they can expect. In addition, media personnel, travel writers and editors, and photographers can gain first-hand experience that can help provide better content, details, and photographs for their future publications. These trips grant journalists opportunities to develop tailored stories that they may want to develop further. For example, the trip may introduce them to a chef who has a fascinating life story or recipe to share. A further benefit is that the FAM trip guests can expand their professional network by building connections with other travel agents, suppliers, and media personnel; most FAM trips embrace downtime to relax with other professionals. This schedule allows them time to get in touch with industry experts and exchange stories on what has worked for their business. By developing long-lasting relationships with travel operators and suppliers, they will also acquire better deals for themselves and their future clients.

What are the benefits of a FAM trip to the Hosts?

Arranging a “familiarization trip” is a valuable marketing tool. As a host of a FAM trip, one benefit is that you can generate new leads and business for your company. By permitting these professionals to gain first-hand experience with your products, they will better understand and share the benefits of your travel offerings with their clients. When it comes to benefits from hosting media personnel is that you are enhancing your media coverage; travel writers and photographers take part in these trips to photograph your offerings and compose content. If you can impress and inspire your guests during a FAM trip, then you should be able to generate first-rate reviews and recommendations for your travel business. For example, one of our clients , Arizona, invited an Editor in Chief on a FAM trip to their destination. The Editor in Chief made a customized trip with a luxury angle and published over 20 full pages of material about the destination and included them in the cover. The clients were very thankful for these results and said that the benefits of these results were worth more than five times that than the overall cost of the FAM trip.

After conversing with some of our employees regarding their client’s FAM trip success stories, we have put together some things we think you should consider when planning your FAM trip: You must research and plan the trip and itinerary during the FAM trip planning stage according to your media personnel and travel agent’s profiles. Look at their previous publications and create activities that they will find appealing, craft experiences with multiple “wow factors” that they can share in their publications. Keep in mind that it is up to the criteria of your guest when it comes to what will get published; not everything that they experience will be incorporated. Provide thorough itineraries and trip information as soon as possible in the planning process; this will allow your FAM trip guests to raise any concerns or questions ahead of time and will enable you to customize their stay exceedingly well. When crafting a detailed itinerary for your guests, you must also be mindful of their time on your trip; you must provide a good balance of activities and educational events with free time to relax and take a breather. Lastly, put together a plan for contingencies; keep in mind that not everything will go to plan. It would be safest to prepare for anything from a last-minute guest cancellation up to flight cancelations, emergencies, or lockdowns. But, again, it is better to over plan.

Special thanks to our Connect Worldwide FAM trip experts Eduardo Peraza and Pedro Berruecos for contributing to this article. Contact us today if you are looking for a destination marketing partner or are interested in learning more about attending, planning or hosting a FAM trip.

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fam trip c'est quoi

Travel Agent Resources

Travel agent fam trips explained.

  • X (Twitter)

By Courtney Eisen

January 9, 2024

The prospect of becoming a travel agent is indeed thrilling. Many individuals exploring this career path fantasize about working remotely while enjoying complimentary global travel. While we appreciate this aspiration and believe it's attainable, there are appropriate and inappropriate approaches to achieve it. If your goal is to earn a six or even seven-figure income in this industry and gain respect among vendors, pay attention. FAM trips may not be as glamorous or reputable as you think.

Understanding travel agent fam trips.

FAM trips, short for "Familiarization" trips, are designed for agents to gain firsthand knowledge of a property. These free trips often involve dozens of agents from various travel agencies. They participate in mandatory meetings and group tours of the property. 

We've overheard discussions among travel agents who spend their entire year attending FAMs and conferences, yet barely make any sales. There exists a harmful subculture of agents seeking free travel and expecting something for nothing. These agents, often frequenting budget all-inclusive resorts, mistakenly believe they understand the travel industry.

Travel Brands' Perspective on FAM Trips

One might assume that hotels would welcome a group of agents eager to learn about their offerings. However, the travel industry is evolving, and often, those participating in group FAM trips aren't the ones driving sales. On one occasion, our team was visiting a property and having lunch with the sales manager when a rowdy group of inebriated travel agents were dining nearby. When asked if any of these agents had requested a meeting, the sales manager responded, "No, they just want the free trip. Those types of agents are all the same."

The takeaway here is that while FAM trips can be enjoyable, aligning yourself with individuals seeking handouts isn't a wise strategy in the travel world. Successful agents know how to foster profitable relationships with properties, leading hotels to go the extra mile for their clients. Conversely, if hotels perceive you as a constant drain on resources, they're less likely to extend special favors. In essence, FAM trips may end up costing more than you anticipate.

Which FAM Trips Are Considered Reputable?

Certain FAM trips are respectable, such as those for property grand openings or inaugural cruises. These invite-only events provide an opportunity to learn about new travel offerings before anyone else. However, don't attend solely for the free trip. Make it a point to meet key personnel like sales or revenue managers and discuss business. Demonstrate your intention to provide a return on their investment. If you don't plan on selling their product, politely decline the invitation.

Is Free Travel Acceptable for Agents?

Absolutely. Our top agents could practically live in hotels year-round for free while maintaining the respect of the property. The secret lies in understanding your value. The more business you generate, the more hotel and cruise brands will want you to experience their properties. Unlike group FAM trips, your visits will be solo or with a partner, allowing for productive, revenue-focused discussions and comprehensive tours tailored to your clients' interests.

Suggested Article: Do Travel Agents Travel for Free?

For instance, we frequently visit high-end hotels like Rosewoods and Amans, providing video walkthroughs of penthouses for our clients. Such personalized experiences would be impossible on a FAM trip due to the presence of numerous other agents.

In Conclusion: Embrace Free Travel, But Avoid FAM Trips

Free travel is undoubtedly one of the greatest perks of being a travel agent, but it must be earned. Avoid cheapening your reputation with budget FAM trips. Instead, focus on generating business and strategically building relationships with hotels, visiting each property with a clear purpose.

Suggest Article: What is it Like to be a Travel Agent?

If your ultimate goal is to get something for nothing and attend FAM trips to low-end properties, our host agency may not be the right fit for you. However, if you aspire to generate such substantial business that you enjoy complimentary stays in luxury suites worldwide without the need for group trips, we invite you to learn more about becoming a travel agent with our host agency. 

More Resources

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Why You Should Be a 24 Hour Travel Agent

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How Do Travel Agents Make Money?

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Travel Agent FAM Trips: What is a FAM Trip?

Written by: Guest on April 16, 2018

fam trip c'est quoi

There are a lot of perks to becoming a travel agent and one of them is FAM Trips. FAM Trip stands for “familiarization trip” and it is a trip exclusively for travel agents (and sometimes their guests!) that are provided by suppliers or travel operators. Seminars at Sea are similar to FAM trips, but they are offered by cruise lines and give agents the chance to experience the ships and sailing itineraries that they’ll be selling.

These trips are provided as a way for agents to gain an understanding of the benefits of different trips that they can sell to their clients.

When you’ve seen a resort or on a cruise for yourself, you can better help your clients understand what to expect. The more first-hand experience you have, the better you will be able to choose the perfect vacation for your clients based on their wants and needs .

fam trip c'est quoi

KHM Travel Group agents participate in various FAM Trips and Seminars at Sea throughout the year. We have excellent relationships with many of the top preferred suppliers in the industry, and that allows our agents to get great deals and have wonderful experiences on FAM trips.

One of many benefits to becoming a travel agent, these “working trips” allow our agents to have fun, enjoyable and useful experiences at resorts and destinations across the country and around the world. When you go on a FAM Trip, you will return with the education and confidence you need to make new bookings! In fact, you can take photos and post them on your own social media accounts or share them directly with your clients to spark their desire to reach out to you about their next trip.

fam trip c'est quoi

Another benefit to FAM trips and Seminars at Sea is that while you’re having fun, you also get the opportunity to network with other travel agents! While these trips are “working trips” there is usually time set aside for agents to relax and enjoy the pools, beaches, bars and other activities. Take advantage of the “down time” and mingle with fellow agents and discuss what has and hasn’t worked for their business. Make sure to exchange information and stay in contact. It’s a great way to extend your professional network!

Curious about what these trips are like? Check out our recaps from a few of our past FAM trips and Seminars at Sea:

KHM Travel Agents Experience Culture & Adventure on Azores FAM

Club Med FAM Highlights an Action-Packed, All-Inclusive Punta Cana Experience

Exploring the Western Caribbean on the Norwegian Getaway Seminar at Sea

Want to become a KHM travel agent? Contact us to learn more about this rewarding career, or easily get started online today .

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Understanding FAM Trips in the Travel Industry

In the dynamic and competitive world of the travel industry, professionals often rely on various strategies to promote destinations, accommodations, and experiences to potential travelers. One such strategy that is commonly used is the FAM trip, which stands for familiarization trip. FAM trips play a crucial role in allowing travel agents, tour operators, and other industry professionals to gain firsthand knowledge and experience of a destination or a specific product.

Definition of FAM Trip

A FAM trip is a promotional trip offered by travel suppliers or destination management organizations to travel industry professionals. The main purpose of a FAM trip is to familiarize these professionals with a particular destination, hotel, cruise ship, tour package, or other travel products. By experiencing the destination or product firsthand, travel professionals can better promote it to their clients with confidence and authenticity.

Who Participates in FAM Trips?

Participants in FAM trips typically include travel agents, tour operators, travel bloggers, journalists, meeting planners, and other industry professionals who play a role in promoting and selling travel products. These individuals are invited by travel suppliers or tourism boards to experience the destination or product firsthand. FAM trips are often organized for specific niches, such as luxury travel, adventure travel, culinary tourism, or eco-tourism, to cater to the interests of the participants.

Benefits of FAM Trips

Participating in a FAM trip offers several benefits to travel industry professionals:

  • Product Knowledge: FAM trips provide firsthand experience of a destination or product, allowing participants to gain in-depth knowledge that cannot be obtained from brochures or websites.
  • Networking Opportunities: FAM trips bring together industry professionals, providing opportunities to network, build relationships, and collaborate on future business opportunities.
  • Content Creation: Travel bloggers, journalists, and social media influencers can create engaging content based on their FAM trip experiences, which can help promote the destination or product to a wider audience.
  • Confidence in Selling: Having experienced the destination or product firsthand, travel agents and tour operators can sell it more effectively to their clients, leading to increased bookings and customer satisfaction.

How FAM Trips are Organized

FAM trips are typically organized by travel suppliers, such as hotels, airlines, cruise lines, tour operators, and tourism boards. These organizations collaborate with travel agencies or industry associations to invite participants to join the trip. The itinerary of a FAM trip is carefully planned to showcase the highlights of the destination or product, including accommodations, attractions, activities, and dining experiences.

Participants in a FAM trip are often hosted by the travel supplier, which means that their accommodations, meals, transportation, and activities are covered or subsidized. In return, participants are expected to promote the destination or product through their networks and channels after the trip.

Best Practices for FAM Trips

While FAM trips offer valuable opportunities for industry professionals, it is important to approach them with professionalism and respect. Here are some best practices to consider when participating in a FAM trip:

  • Be Prepared: Research the destination or product before the trip to have a basic understanding of what to expect.
  • Engage and Interact: Take advantage of networking opportunities and engage with other participants and hosts during the trip.
  • Respect the Itinerary: Follow the planned itinerary and be punctual for all activities to make the most of the experience.
  • Provide Feedback: Offer constructive feedback to the travel supplier after the trip to help improve the experience for future participants.
  • Promote Responsibly: Share your experiences authentically and responsibly through your channels, keeping in mind the interests of your audience.

FAM trips play a vital role in the travel industry by offering industry professionals the opportunity to gain firsthand knowledge and experience of destinations and travel products. By participating in FAM trips, travel agents, tour operators, and other professionals can enhance their product knowledge, build relationships, create engaging content, and ultimately increase their sales and customer satisfaction. Approaching FAM trips with professionalism, respect, and a spirit of collaboration can lead to mutually beneficial outcomes for both the participants and the travel suppliers.

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Comment tirer le meilleur de votre prochain FAM trip ?

Date de publication : 2018/11/28

Date: Nov 28 2018

Par: Gwendoline

fam trip c'est quoi

Les éducotours représentent un avantage légendaire de notre industrie . Dans le «bon vieux temps», il y avait des éducotours illimitées, et même gratuits d’après mes souvenirs. Mais les temps ont changé et aujourd’hui, un éducotour représente souvent non seulement un engagement de temps mais aussi un investissement financier. Voici quelques idées pour vous assurer d’obtenir le meilleur retour sur investissement .

  • Préparez-vous avec un cahier et / ou une application numérique de prise de note sur votre téléphone et prenez des notes ! Vos impressions personnelles sont très importantes. Si vous effectuez plusieurs inspections d’hôtel ou que vous voyez de nombreuses catégories de cabines de bateau en une journée, vous risquez de vous sentir un peu découragé. Emportez également beaucoup de cartes de visite! Prenez en plus que ce dont vous pensez avoir besoin.
  • Prenez aussi beaucoup de photos (certaines avec vous pour vos médias sociaux, y compris votre site Web). Si vous visitez plusieurs hôtels, assurez-vous de pouvoir identifier le groupe de photos de chaque hôtel, peut-être en commençant par une photo du nom de l’hôtel à l’entrée de l’édifice. Assurez-vous d’obtenir des informations sur les activités / installations optionnelles disponibles dans la destination ou à bord du navire, ainsi que sur les prix.
  • Ne vous contentez pas de vérifier les chambres (ou les cabines), regardez autour de vous et jetez un œil à la clientèle . Si vous le pouvez, discutez avec les «vrais» invités ou passagers pour savoir ce qu’ils aiment et, les améliorations souhaitées.
  • Même s’il peut être tentant de passer du temps avec les mêmes personnes pendant un éducotour, apprenez à connaître vos collègues conseillers en voyages. Notre activité consiste essentiellement à construire votre réseau, même avec vos collègues.
  • N’oubliez pas de remercier votre ou vos hôtes ! Croyez-moi, ce n’est pas tout le monde qui le fait! Faites-le par écrit (avec une carte si vous voulez vraiment qu’on se souvienne de vous). C’est une relation que vous utiliserez encore et encore. Informez le responsable, le représentant des ventes ou la société qui a parrainé l’éducotour. Vous ne savez jamais, d’autres invitations sont peut-être sur le point d’arriver!

Source: Lynda Sinclair

Lynda Sinclair, CTM, est vice-présidente principale – Loisirs de Vision Travel Solutions, qui propose un programme dynamique en constante expansion aux agents indépendants. Lynda, qui compte plus de 30 ans d’expérience dans l’industrie du tourisme de détail au Canada, déclare qu’elle «vit et respire ce qui se passe en première ligne». On peut la joindre à l’adresse [email protected] .

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By: Gwendoline

fam trip c'est quoi

Travel Fam Trip

Travel Fam Trip

The Best Travel Fam Tips

  • Travel Fam Tips

Fam Trips for Travel Agents: Exploring the Perks of Travel Industry Adventures

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Introduction

In the fast-paced world of travel, staying ahead of the game is crucial for travel agents. Familiarization trips, commonly known as fam trips, are an excellent way for travel agents to enhance their knowledge, experience, and expertise in the destinations they promote. In this article, we will delve into the world of fam trips, understanding their significance, benefits, and how they can be an invaluable tool for travel agents.

Table of Contents

What are Fam Trips?

Gaining First-hand Experience

Building Strong Supplier Relationships

Improving Productivity and Sales

Creating Memorable Customer Experiences

Meeting Sales Targets

Proving Expertise and Market Knowledge

Building a Solid Reputation

Research and Plan Ahead

Act Professionally and Respectfully

Network and Collaborate

Take Detailed Notes and Photos

Time Constraints

Competition for Spots

Balancing Personal and Professional Time

Creating Engaging Content

Utilizing Social Media

Hosting Informative Workshops

Establishing Client Trust

How Fam Trips Transformed My Career

A Destination’s Impact on Sales

The Art of Storytelling

Fam trips are organized by travel suppliers, tourism boards, and hotels to offer travel agents firsthand experience of a destination or travel product. These trips are designed to provide agents with an in-depth understanding of the destination’s attractions, accommodations, activities, and culture. Fam trips are not only limited to popular tourist destinations; they can also cover niche markets, luxury travel, adventure trips, and more.

The Importance of Fam Trips for Travel Agents

Fam trips allow travel agents to experience destinations personally, giving them a deeper insight into what they are selling. Being able to speak authentically about a destination enhances the agent’s credibility and builds trust with potential clients.

Participating in fam trips fosters relationships with travel suppliers and industry professionals. This personal connection can lead to better deals, exclusive offers, and improved support for the agent’s clients.

Knowledge gained from fam trips empowers travel agents to create tailor-made itineraries that match their clients’ preferences and needs. This personalized approach can significantly increase sales and customer satisfaction.

The first-hand knowledge gained during fam trips enables travel agents to curate unique experiences for their clients. This personalized touch can turn a regular trip into a memorable and extraordinary adventure.

How to Qualify for Fam Trips

Travel agents who consistently meet or exceed sales targets are often given priority for fam trip invitations. Suppliers seek agents who have a proven track record of actively selling their destinations.

Agents with comprehensive knowledge of a specific destination or market niche are highly sought after for fam trips. Demonstrating expertise and specialization can increase the chances of being selected.

A strong professional reputation within the travel industry can lead to more opportunities for fam trips. Positive reviews and recommendations from clients and industry peers are valuable in this regard.

How to Make the Most of Fam Trips

Before embarking on a fam trip, travel agents should thoroughly research the destination and create a list of specific aspects they wish to explore. Proper planning ensures agents make the most of their time during the trip.

While fam trips are meant to be enjoyable, it is essential for agents to remember that they are also a form of business. Acting professionally and respectfully towards suppliers and other participants is crucial.

Fam trips provide an excellent opportunity to network with fellow travel agents and industry professionals. Collaborating with peers can lead to valuable insights and potential partnerships.

During fam trips, agents should take detailed notes and photographs to refer back to when creating content or recommending the destination to clients.

Challenges and Limitations of Fam Trips

Fam trips are often packed with activities and site visits, leaving limited free time for exploration. Agents need to manage their time effectively to experience as much as possible.

Due to their popularity, fam trips can have limited spots, and competition among travel agents to secure a place can be fierce.

While fam trips offer exciting experiences, agents should remember to find a balance between personal enjoyment and professional obligations.

Tips for Leveraging Fam Trip Experiences

Agents can use their fam trip experiences to create engaging content for blogs, social media, and newsletters. Visual storytelling through photos and videos can captivate audiences.

Sharing real-time updates and experiences on social media platforms can generate interest and engagement from potential clients.

Agents can host workshops to share their newfound knowledge and experiences with colleagues and potential clients, showcasing their expertise.

By relaying their personal experiences, agents can instill trust in their clients, convincing them that they are recommending destinations based on genuine experiences.

Success Stories: Real-life Accounts from Agents

Mary, a travel agent, shares how participating in fam trips shaped her career and helped her become a destination specialist.

John recounts how a fam trip to an exotic location boosted his sales and allowed him to target a new market segment.

Linda explains how the experiences she gained from fam trips enabled her to craft compelling stories for her clients.

Fam trips are a gateway for travel agents to enhance their expertise, build strong industry relationships, and offer unique experiences to their clients. Embracing these opportunities can elevate a travel agent’s career and enrich their clients’ journeys.

  • How much do fam trips cost for travel agents? Fam trip costs are usually covered by suppliers or tourism boards. However, agents may need to bear their travel expenses and incidentals.
  • Are fam trips only for experienced agents? Fam trips are open to both experienced and novice agents, but preference is often given to those with proven sales records and expertise.
  • Can agents bring companions on fam trips? Some fam trips allow agents to bring companions at their own expense, while others may be exclusive to agents only.
  • How can I maximize the benefits of a fam trip? Research the destination beforehand, network with industry peers, take detailed notes, and create engaging content based on your experiences.

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What is a FAM Trip and Why Are They an Important PR Tool?

Have you ever heard of a FAM trip? You may be surprised to learn that it doesn’t have anything to do with a family vacation. FAM trips are actually short for familiarization trips , and they’re a great tool for promoting tourism locations and doing PR for destination marketing organizations (DMOs). 

We recently planned and executed a FAM trip to the South Canadian Rockies , a DMO that promotes the Crowsnest Pass, Pincher Creek and Castle regions in southern Alberta. Along with a group of stellar travel writers and influencers, some of our team members travelled down to the area to experience first-hand all of the amazing wonders the South Canadian Rockies has to offer. 

fam trip c'est quoi

Photo courtesy of Karen Ung @playoutsidegal 

The goal of this project was to familiarize the travel writers  and influencers with the area and inspire them to write/post about their experience. The South Canadian Rockies is home to some of the most beautiful and quaint mountain towns, but it’s often overlooked as a travel destination by western Canadians, in part because of its off the beaten path nature.

fam trip c'est quoi

Photo courtesy of Neil Zeller

We worked with Neil Zeller Photography  Tours to provide the attendees with a unique and educational photography  experience in the area. This benefitted attendees who were lo oking to learn more about photography from one of the industry’s best, while also capturing some incredible photo assets that we could purchase from the attendees as part of our project.

During the trip, we visited some of the area’s best restaurants to get an idea of the many culinary options available there. We also took part in one of the area’s most popular winter activities with a snowshoe tour with Uplift Adventures , a local guiding company, at beautiful Beauvais Lake Provincial Park.

fam trip c'est quoi

We had an itinerary that we planned and provided the group beforehand, but we also showed flexibility for some activities of the trip to flow naturally and occasionally veer away from our original plans. This made for an authentic and unrushed experience for our attendees and allowed us to experience some photo opportunities and restaurants that we may not have otherwise enjoyed. Overall, the FAM trip we planned was a great success and we will continue to use this PR tool to promote our tourism clients at Worthington PR & Story . 

Are you a tourism destination organization looking to promote your area to a broader audience? We can help you every step of the way from planning, utilizing our relationships with influencers and media and executing a trip. Reach out to us at [email protected] today for more information about how we can help support your organization’s PR needs. 

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FAMTrips Travel

Fam Etiquette Guide Lines

  • Fam Trip (or known in our industry as “FAM”) is a reduced rate trip for travel professionals to familiarize agents with the destination, service and product.
  • FamTrips.travel and our suppliers work hard to offer agents the most educational and exciting tours possible at substantially reduced rates. These trips take months of planning and a lot of hard work. Please be respectful of your hosts and tour conductors.
  • If you have complaints about a tour or property, do not complain while on your trip to local staff. After your FAM you may provide us your honest opinion of the FAM at that time.
  • Come prepared. Pack appropriate shoes and clothes for the climate and destination. Most FAMs include lots of walking during the day and some kind of reception or meal function in the evenings. Many of the restaurants have dress codes so be sure to bring more formal or business attire clothes if suggested. During the tour portion of the trip short-shorts and revealing clothes are not allowed. If you are unsure of what to pack, please ask FamTrips.travel.
  • Showing up to events obviously drunk or intoxicated in some way is forbidden.
  • Be on time! Many of our tours require a strict schedule. Make sure that you are on time for all scheduled events. Being late for any tour or scheduled event causes problems for tour guides and ground operations.
  • Do not discuss with other guests what you paid for your stay.
  • Do not solicit guests to book with your travel business.
  • Do not interrupt, talk, walk away or ‘do your own thing’ while your guide is talking.
  • Be Neat. While participating in on-site inspections; never sit on the beds, and be sure never to leave anything behind. This includes leaving trash in the trash cans or toilets. These rooms or cabins have already been cleaned for the next guests checking in and should be left the way you found them.
  • Do not act entitled! We cannot stress this enough. One of the main complaints we receive from tour suppliers is that so many travel agents feel entitled. It is not only rude but portrays a poor image for your group and our industry.
  • Tipping- Unless notated, gratuities are not included. Please be generous with your tips.
  • Please communicate your desire to make changes to your tour leader or host. Changing your flight arrangements, room or cabin number during your FAM and not telling them, causes many problems.
  • Remember you are on a FAM Trip and not a personal vacation. Most land FAMS are fast paced and intended to show you as much as possible for the time allotted.
  • Take notes and lots of photos. Sure you want to experience the destination and the delicious meals but more importantly, you want to remember details so that you can tell your clients all about the destination or product.
  • Enjoy your FAM experience and please take note of our FAM Etiquette guide lines. Good FAM Etiquette will allow you to be invited on future FAMS and helps to insure you stay off industry ‘Black Lists’.

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3 tips to stand out with the most memorable fam trips.

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  • January 29, 2021

3 tips to stand out with the most memorable Fam trips

  • Fam trips as sales opportunity

In the tourism industry, a Fam trip is one of the biggest sales opportunities. As a tour operator, you have the potential to put your destination and your business on the map. The main aim of a Fam trip is to network, build relationships and to personally promote your tourism products.

Definition of a Fam trip

Fam is short for Familiarisation. A Fam trip is a complimentary or reduced-rate travel program for travel agents, tour operators and travel media. It’s designed to familiarise themselves with a specific destination or business. All this to experience the tourism product first-hand and to stimulate sale of travel.

Make a positive impression

Many destinations and tourism experiences are fantastic, but if the Fam trip experience is weak, the entire destination and experience will appear weak in the eyes of your guests. Always keep in mind that your Fam trip guests are well travelled, have high expectations and are requesting good hospitality. It will not be their first Fam trip. The Fam trip is your time to be memorable, so make sure to make a positive impression!

In this article

  • Tip 1: Connection
  • Tip 2: Curiosity
  • Tip 3: Stand out

Virtual Fam trips

Top 3 tips for an epic fam trip.

To find out what makes the perfect Fam trip, we have conducted a survey with key industry leaders. We have found the top three things that are game changers in your fam trip experience.

1. Connection

The number one answer our surveyed leaders saw as a changemaker in a Fam trip is the “Who?”. Meaning who is conducting the Fam trip and can this person deliver and create real connections? Can they read verbal and non-verbal cues? Can they invoke excitement curiosity adding value to the overall experience?

“I felt the Fam trip was about me” – someone shared. Displaying your destination and tourism products is first priority, but should it be? This may sound strange, but your top priority should be building a connection with your Fam-guests. Only then you will be able to fully connect them to your destination and tourism products. Only then are you able to show its uniqueness and its potential!

Mayan site Guatemala

2. Curiosity

When developing your Fam trip, ask yourself the following questions:

  • What do we have in our destination that can spark curiosity?
  • What can I teach my Fam-guests about our destination and tourism products?

Personal experience

Personally, I have travelled to many destinations. Many places stand out, but some places piqued my curiosity! When I was in Guatemala visiting a Mayan site, I looked down to the ground and saw an object wondering what it was. I thought: What’s that? What’s inside?

The guide quickly noticed my curiosity and picked up the nut, and asked: “Claudine, do you know what’s inside?” I replied, “some sort of nut?” He then shared that it was an almond. “Let’s see what’s inside.”, he said. He took a rock and hit the nut 3 times. He then said: “take a look”. He gave me the nut and asked me to open it up carefully. And there it was, an almond. My almond which I got to see, touch, smell, and taste. It was a full moment of discovery, and this story stays with me!

My curiosity was sparked, and I learned something new and delicious. What’s an everyday moment for you is a unique experience for a visitor. Always stay connected, looking for any opportunity to add value. Invoking moments of curiosity and surprise. You want your Fam-guests to be excited and share their experience passionately with their clients, your potential customers!

3. Stand out

What will you do differently to stand out and be remembered? My best example of a destination standing out is Grenada, an island in the Caribbean Sea. Having travelled extensively, I will never forget the way Grenadian culture and people stood out. I was invited to a local home to join in a traditional local meal called an “oil down”. A meal prepared with care with ingredients from their own garden. It was hands down the most epic dish around.

The experience was not just going to a home and eating a traditional meal. It was a discovery. An insight to their family, culture and lifestyle. For that time, I became part of the family and the island. Every single part of this experience drew me closer to the local culture. Creating a strong bond not only to the family and the experience, but to the destination. Grenada stood out!

Virtual Fam trips

In times of Covid-19 , physical Fam trips have been cancelled until further notice. As alternative, the Virtual Fam trip gained more interest. Virtual Fam trips allow invitees to learn more about the destination from their own homes via video. It’s a great temporary alternative for an actual Fam trip. It allows tour operators and destinations to stay in touch with their re-sellers while receiving feedback on their tourism products.

Top 3 tips for Virtual Fam trips

1. Bring the experience alive. You are behind a screen so the body language, the smile and the experience needs to be a bit more animated!

2. Communicate in an inclusive manner. Say things like “We are going to the museum” instead of ‘I will show you the museum”. Key words can make someone feel part of the journey, as if they are there with you!

3. Study your audience. Know what they like, dislike and what their interests are. Doing your homework will help you connect better!

Remember the top three game changers

Decide what kind of Fam trip you want to host and don’t forget the three game changers. Keep looking for opportunities to put your destination on the map and get ready. Before your next Fam trip, remember to focus on personal connections, creating curiosity and to stand out!

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Wow, these are great ideas! This could really ensure an amazing travel experience. How do I get connected with these types of providers?

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Wow! Thanks for the message! Where are you located Amy? Reach out, I’m on LinkedIn: Claudine Pohl

Keep Shining, Claudine

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Claudine Pohl

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FAM Trip Checklist for Travel Advisors

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As we head into the fall, we look forward to things cooling down a bit – the temperature, and maybe even your workload! If fall is a slower season for you, this might be the optimal time to plan a FAM trip. A FAM trip, or a familiarization trip, is a vacation exclusively for travel agents that is either free or deeply discounted by travel vendors, hotels, resorts, or cruise lines. The purpose of a FAM trip is to help a travel agent become familiar with the products and services travel vendors offer so they can help their clients choose the perfect vacation package.

FAM trips are one of the many fun parts about being a travel agent. But what many of your friends may not realize, is that it’s also a work trip! In order to make the most of any FAM trip travel agents ask questions, make notes, and take any learning experience that comes their way. If you’re getting ready for an upcoming FAM trip, make sure you’re checking off a few important to-do’s.

➡️ Related: 8 Ways for TA’s to Stay Productive During a Slow Season

Get Ready for Your Next FAM Trip

1. set goals for yourself.

Don’t leave home without writing down goals for your trip! What do you hope to learn, try or see? Once you have your goals, figure out how you will accomplish them, whether it’s adding something to your itinerary or connecting with a vendor you want to work with.

2. Try new things

Even if you have a narrow target demographic, your clients represent a diverse group of interests and preferences. Put some unique experiences and outings on your itinerary. Try a wide range of activities that will cater to all of your clients.

3. Take trips that fit your niche

Of course, take some trips just for you to enjoy! But make sure you are also staying up-to-date with the ins and outs of your niche . Take a trip (or multiple!) specific to your niche each year. There will always be something new to learn!

4. Take notes

Keep a little notepad with you for taking specific notes you might be more likely to forget when you return home. When taking notes, think about some of the most frequently asked questions you get from clients and jot down info you think would benefit them the most.

5. Let travel frustrations be learning experiences

Rather than be frustrated with a travel delay (problem), look at it as a learning experience. Any problem you run into is one you can now help your clients avoid. Any problem you experience (and survive!) just gives you that much more credibility to advise your clients.

6. Network while you’re there

A good industry network is PRICELESS to travel agents. This is because relationships with travel vendors is one thing your clients do not have and cannot buy. A FAM trip is a great time to do a little networking !

7. Ask questions

Good questions – the best way to learn! Ask vendors specific questions about their properties, tours, excursions and whatever else your clients might need to know.

8. Take photos and videos

You don’t have to be the world’s greatest photographer. But you can still improve your photography and videography skills! Travel marketing is 90% visual so you cannot overlook the skill of getting some high quality photos to share with potential clients. Take some time to learn photography basics, then make sure you are capturing some good stuff while you’re traveling!

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Shawna Levet

Shawna is passionate about helping travel agents grow their business and expand their knowledge as travel experts. She has been in the travel industry since 2011, helping agents and travelers alike find the best negotiated airfare and travel coverage to meet their needs.

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Trouvez votre solution de vol idéale

Ce que pro sky apporte à un fam trip, quels sont les avantages de fam trips.

Les organisateurs professionnels de MICE doivent aujourd’hui exceller dans deux disciplines : Ils doivent proposer des événements dans des destinations à la mode et, dans le même temps, présenter des destinations MICE classiques sous un nouveau jour. Cela nécessite un réseau bien développé et, dans le meilleur des cas, une expérience locale. Comment les gestionnaires d’événements peuvent-ils faire tout cela, se démarquer de la concurrence et marquer des points auprès des clients grâce à des informations détaillées? La solution est toute trouvée : Fam Trips.

Un Fam Trip professionnel vous offre les avantages suivants:

  • Vous pouvez élargir votre portefeuille
  • Vous obtenez une vue d’ensemble rapide
  • Vous découvrez la destination du point de vue du client
  • Vous marquez des points avec des témoignages authentiques
  • Bénéficier de contacts précieux avec des partenaires locaux
  • Gagner des partenaires grâce à une mise en réseau réussie
  • Impressionner avec de meilleures présentations (photos et vidéos)

NOTRE DERNIER FAM TRIP

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À quelles questions répond un bon Fam Trip?

Bien informé et connecté.

Chez Pro Sky, il est important qu’aucune question ne reste sans réponse à la fin d’un Fam Trip. C’est pourquoi nous ne nous contentons pas de coopérer avec des partenaires expérimentés et renommés (hôtels et DMC) et de sélectionner soigneusement les planificateurs MICE, mais nous préparons également le voyage d’étude ensemble afin qu’ils reçoivent des informations sur tous les sujets pertinents.

Pour nous, un bon Fam Trip doit donc répondre aux questions suivantes:

  • Pour quel groupe cible la destination est-elle prédestinée?
  • Comment savoir à temps quelles sont les destinations en vogue?
  • Comment puis-je également présenter des destinations MICE classiques d’une manière nouvelle?
  • Pour quels clients la destination convient-elle?
  • Quels sont les meilleurs arguments en faveur de la destination?
  • La destination est-elle meilleure pour les incentives ou pour les conférences?
  • Un vol charter ou un vol régulier est-il plus judicieux?
  • Quelles sont les possibilités de communication de la marque?
  • De combien de temps est-ce que je dispose entre les différents points du programme?
  • Quel doit être le niveau de forme physique des participants?
  • Quelles sont les activités qui conviennent aux grands groupes et celles qui conviennent aux petits groupes?
  • Quelles sont les activités qui se distinguent des autres?
  • Avec qui puis-je coopérer sur place?
  • Y a-t-il des barrières linguistiques?
  • Comment la coopération fonctionnera-t-elle?
  • Que prévoient mes concurrents?
  • Comment puis-je coopérer avec les autres participants au Fam Trip?
  • Comment puis-je coopérer avec les organisateurs du Fam Trip?
  • Quels sont les faits importants pour la présentation de la destination?
  • Quelles impressions visuelles et quelles sources puis-je utiliser?
  • Quelles photos (personnelles) puis-je utiliser?

Et si des questions se posent après le Fam Trip? Nous pouvons alors être contactés à tout moment et vous aider à organiser du matériel supplémentaire. Ainsi, un Fam Trip débouche souvent sur des relations commerciales étroites et à long terme, caractérisées par des échanges réguliers.

VOTRE VOYAGE COMMENCE ICI : Réservez votre vol de groupe dès maintenant.

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En savoir plus sur les vols de groupe MICE, les avantages et les services Pro Sky. Vos clients et vos délégués ne seront jamais aussi satisfaits!

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Votre contact pour les Fam Trips

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Head of Account Management

[email protected]

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IMAGES

  1. What is a Fam Trip? A Comprehensive Guide to Maximizing Your Travel

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  2. FAM Trips, what is it?

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  3. Travel Agent FAM Trips: What They Are + How to Find Them

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  4. What is a FAM Trip? A Travel Blogger's First Press Trip Tips

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  5. Comment Réussir Votre Road Trip en Famille

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  6. What is a FAM Trip? A Travel Blogger's First Press Trip Tips

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VIDEO

  1. Les déclinaisons russes, le génitif (cours n°3)

  2. La Guerre des Clans

  3. La suite est sur insta OUPS : @fam_atelier

COMMENTS

  1. Travel Agent FAM Trips: What They Are + How to Find Them

    A travel agent FAM trip is a trip offered by a vendor, destination or another entity in the travel industry—like an industry association, a host agency or a travel consortium to travel advisors—allowing the travel agent to experience the product/destination so that they can better sell it. Travel advisors are salespeople at their core and ...

  2. Fam Trips : Un Outil Parfait Pour Promouvoir Une Destination

    Un voyage de familiarisation ou fam trip est un voyage de courtoisie que l'on offre principalement aux opérateurs touristiques ou aux agences de voyages afin de leur permettre de connaître un lieu de leurs propres yeux pour mieux le vendre.Les voyages de familiarisation sont de parfaits exemples de l'importance de soigner au maximum une expérience pour étonner vos hôtes.

  3. What Are Fam Trips And How To Get The Most Out Of Them

    Customer Experience. Articles. Familiarisation Trips, better known as Fam Trips, are educational trips organized exclusively for media partners or travel agents and resellers, by travel businesses such as tour operators and accommodation establishments. Fam Trips are designed to equip participants with adequate product knowledge to either sell ...

  4. What You Should Know About a FAM Trip

    What is a FAM trip? A FAM trip stands for "familiarization trip" and is one incentive of being in the travel industry. FAM trips are exclusive educational trips for travel agents, media personnel, and resellers. These familiarization trips provided by travel businesses such as travel operators, tour operators, and accommodation suppliers ...

  5. Travel Agent FAM Trips Explained

    Understanding Travel Agent FAM Trips. FAM trips, short for "Familiarization" trips, are designed for agents to gain firsthand knowledge of a property. These free trips often involve dozens of agents from various travel agencies. They participate in mandatory meetings and group tours of the property. We've overheard discussions among travel ...

  6. Getting the Most Out of a FAM Trip

    To jumpstart your trip planning, don't miss the engaging, informative, and entertaining session A Master Class on Making FAM Trips Work, presented TOMORROW at 1:00 pm (EST) by Anne M. Smith, CTIE. This session will be extremely popular, so register immediately!

  7. Travel Agent FAM Trips: What is a FAM Trip?

    FAM Trip stands for "familiarization trip" and it is a trip exclusively for travel agents (and sometimes their guests!) that are provided by suppliers or travel operators. Seminars at Sea are similar to FAM trips, but they are offered by cruise lines and give agents the chance to experience the ships and sailing itineraries that they'll ...

  8. Understanding FAM Trips in the Travel Industry

    One such strategy that is commonly used is the FAM trip, which stands for familiarization trip. FAM trips play a crucial role in allowing travel agents, tour operators, and other industry professionals to gain firsthand knowledge and experience of a destination or a specific product. Definition of FAM Trip. A FAM trip is a promotional trip ...

  9. The COMPLETE Guide to FAM Trips & Travel Agent Discounts

    The official & complete eBook is available for download after subscribing. Includes, important tips to follow before, during, and after your FAM Trip. Also includes tips on writing your request and sample request & thank you letters. Learn everything there is to know about Travel Agent Discounts from travel industry veterans who have over 20 ...

  10. Comment tirer le meilleur de votre prochain FAM trip

    Croyez-moi, ce n'est pas tout le monde qui le fait! Faites-le par écrit (avec une carte si vous voulez vraiment qu'on se souvienne de vous). C'est une relation que vous utiliserez encore et encore. Informez le responsable, le représentant des ventes ou la société qui a parrainé l'éducotour.

  11. Fam Trips for Travel Agents: Exploring the Perks of Travel Industry

    Familiarization trips, commonly known as fam trips, are an excellent way for travel agents to enhance their knowledge, experience, and expertise in the destinations they promote. In this article, we will delve into the world of fam trips, understanding their significance, benefits, and how they can be an invaluable tool for travel agents.

  12. Fam trips: Why it is important for us to learn from other destinations

    A Fam Trip is most certainly not a holiday, however not unlike a holiday it is a chance to disconnect from your locality and visualise another way of thinking and doing. It is important to learn from other destinations for this sole reason. To promote openness, to gain a new perspective and to learn 'from the horse's mouth' the do's and ...

  13. Fams: How to use them wisely

    Fam trips can be both educational and motivational. A properly planned trip is an investment that should result in additional income that exceeds the cost of the trip itself. With consistently ...

  14. The Dos and Don'ts of a Fam Trip

    On the "do" side of fam trips, be sure to connect with the sales manager. "Give them your business card and leave a professional impression with them so they remember you," Tracy said. "It may help you in the future. Don't be afraid to ask the sales manager questions, even if the questions seem silly." Take photos.

  15. What is a FAM Trip and Why Are They an Important PR Tool?

    FAM trips are actually short for familiarization trips, and they're a great tool for promoting tourism locations and doing PR for destination marketing organizations (DMOs). We recently planned and executed a FAM trip to the South Canadian Rockies, a DMO that promotes the Crowsnest Pass, Pincher Creek and Castle regions in southern Alberta.

  16. What is a Fam Trip?

    Watch as we explain the ins and outs of a travel agent Fam trip!Join our team at Gateway Travel: https://www.gatewaytravel.com/Gateway Travel Pricing: http...

  17. The Importance of FAM Trips

    The truth is though, familiarization trips, commonly referred to as FAM trips, are important and a crucial part of being a successful travel agent. A person can only learn so much from sitting behind a desk all day. No amount of training, webinars or research can compare to the knowledge acquired during a trip.

  18. FAM ETIQUETTE

    Fam Etiquette Guide Lines. Fam Trip (or known in our industry as "FAM") is a reduced rate trip for travel professionals to familiarize agents with the destination, service and product. FamTrips.travel and our suppliers work hard to offer agents the most educational and exciting tours possible at substantially reduced rates.

  19. 3 tips to stand out with the most memorable Fam trips

    Top 3 tips for Virtual Fam trips. 1. Bring the experience alive. You are behind a screen so the body language, the smile and the experience needs to be a bit more animated! 2. Communicate in an inclusive manner. Say things like "We are going to the museum" instead of 'I will show you the museum".

  20. FAM Trip Checklist for Travel Advisors

    6. Network while you're there. A good industry network is PRICELESS to travel agents. This is because relationships with travel vendors is one thing your clients do not have and cannot buy. A FAM trip is a great time to do a little networking! 7. Ask questions. Good questions - the best way to learn!

  21. Familiarization (FAM) Tours and Why They're So Important

    A2E Spotlight: Amy Disatham, Ph.D. A "FAM Trip," also known as a Familiarization Trip or FAM Tour, is an opportunity provided by hotel venues to meeting and event planners to personally experience their properties and services. These trips often involve site inspections, which allow planners to experience and learn about the venue's offerings ...

  22. Fam Trip

    Chez Pro Sky, il est important qu'aucune question ne reste sans réponse à la fin d'un Fam Trip. C'est pourquoi nous ne nous contentons pas de coopérer avec des partenaires expérimentés et renommés (hôtels et DMC) et de sélectionner soigneusement les planificateurs MICE, mais nous préparons également le voyage d'étude ensemble ...

  23. FAM Trips for Travel Advisors

    FAMILY FAMTRIP at Dreams Natura. 07/29/2024 12:00 AM (EST) Join Mexico Famtrips for their popular FAMILY FAMTRIP at Dreams Natura for 3-night stay of family activities. Bring... View More. View More. Dreams Natura SM 31 MZ 03 LOTE 101, 21 KM 332, 77508 Cancún, Q.R., Mexico. Posted 04/24/2024 by FyndTravel Fams Admin.