tourism management course in davao

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Bachelor of Science in Tourism Management

T he Tourism Management Department aims to enhance students its learnings and develop their skills and confidence in dealing with guests. Part of the program was the On-the-job training which was held this Summer, and this was the first ever OJT held this school year 2016-2017, though it only operates as new program, yet students had fun and had an opportunity to experience  a real world setting of working in a Tourism Industry. Students were assigned in Department of Tourism, Eden Nature Park, Davao Doctors Hospital, Travel Advantage in Davao City.

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Discover the wonders of the world with BS Tourism Management

Tourism Management

Program Guide

Get the BS in Tourism Management (BSTM) program guide to learn more about the curriculum and competencies to help you make the right choice.

Get a head start for a career in the tourism and travel industry with our BSTM program. Aimed for developing globally competitive professionals with the skills to take on work opportunities in hotels, tour and travel agencies, airlines, and cruise lines, among many here and abroad.

Train hands-on in simulation laboratories and arm yourself with the essential knowledge and skills in multicultural communication, events planning, airline management and operations, tour and travel management, and more.

Learn more about the course. Get a copy of the program guide in your email.

Competencies

Top skills to learn.

• Customer Service
• Communication
• Business Acumen and Commercial Awareness
• Events Planning
• Tour and Travel Management and Operations
• Tourism Sales and Marketing
• Airline Management and Operations

Career Opportunities

• Flight Attendant
• Events Manager
• Tour Operator
• Tourism Marketing Manager
• Travel Agency Manager
• Tourism Information Center Manager
• Guest Relations Manager
• Airlines Operations Supervisor/Manager
• Airline Reservations Supervisor/Manager
• Airline Customer Service Supervisor/Manager
• Sales and Marketing Supervisor/Manager
• Recreations Director
• Destination Manager
• Ticketing Supervisor/Manager
• Tourism Operations Officer
• Travel Specialist/Consultant

Campuses with Bachelor of Science in Tourism Management (BSTM)

Admission requirements.

The following requirements must be submitted to the Registrar's Office before admission to any academic program:

College Freshmen

• Original Form 138 / SF9-SHS (Learner's Progress Report Card)
• Original Form 137 / SF10-SHS (Learner's Permanent Academic Record)
• PSA-issued Birth Certificate
• Original Copy of Certificate of Good Moral Character or Recommendation from the Dean/Program or Department Head
• Medical Certificate of Chest X-ray results

College Transferees

• Certificate of Transfer (Honorable Dismissal)
• Official Transcript of Records

Foreign Students with Scholastic Records from a Foreign School

• Five (5) copies of the Student’s Personal History Statement (PHS) containing, among others, his/her left and right thumb-prints and a 2” x 2” photograph on plain white background taken not more than six months prior to submission
• Transcript of Records/Scholastic Records duly authenticated by the Philippine Foreign Service Post (PFSP) located in the student-applicant’s country of origin or legal residence
• Notarized Affidavit of Support including bank statements or notarized grant for institutional scholars
• Photocopy of the student’s passport showing date and place of birth and birth certificate or its equivalent duly authenticated by the PFSP

Student Visa and Special Study Permit (SSP) from the Bureau of Immigration shall not be required of the spouses and unmarried dependent children below 21 years old of aliens under the following categories:

• Permanent foreign residents
• Aliens with valid working permits under Section 9(d), 9(g) and 47(a) (2) of the Philippine Immigration Act of 1940, as amended
• Personnel of foreign diplomatic and consular missions residing in the Philippines and their dependents
• Personnel of duly accredited international organizations residing in the Philippines and their dependents
• Holders of Special Investor’s Resident Visa (SIRV) and Special Retiree’s Resident Visa (SRRV)
• Foreign students coming to the Philippines with 47(a)(2) visas issued pursuant to existing laws, e.g. PD 2021

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Download the BS in Tourism Management (BSTM) program guide to learn more about the curriculum and competencies to help you make the right choice.

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What Is the Best Tourism School in Davao City?

By Anna Duncan

Are you passionate about tourism and looking to pursue a career in this field? If you are based in Davao City, you may be wondering which school is the best to help you achieve your goals. In this article, we will explore some of the top tourism schools in Davao City.

Davao Christian High School

One of the best places to start your search for a top tourism school in Davao City is Davao Christian High School. This institution offers a Bachelor of Science in Hospitality Management degree, which focuses on developing students’ skills and knowledge in areas such as food service, housekeeping, front office operations, and events management.

• Industry-driven curriculum
• Hands-on training
• Internship opportunities
• High employability rate after graduation

University of Mindanao

Another renowned institution that offers quality education in the field of tourism is the University of Mindanao. Its Bachelor of Science in Tourism Management program equips students with the necessary skills and knowledge to succeed in various careers related to travel and hospitality.

• Expert faculty members with years of industry experience
• Diverse learning environment with students from different cultural backgrounds
• Innovative teaching methods such as case studies, research projects, and simulations
• Career-oriented curriculum that prepares students for real-world challenges

Davao Oriental State College of Science and Technology (DOSCST)

If you are looking for a more affordable option without compromising on quality education, DOSCST may be the right choice for you. It offers a Bachelor of Science in Hospitality Management degree that covers topics such as food and beverage service, hotel operations, and tourism planning.

• Competitive tuition fees
• Small class sizes for personalized attention
• Industry partnerships for internship and job opportunities
• Well-equipped facilities including a training restaurant and hotel simulation room

Conclusion:

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BS Tourism Management Lyceum of the Philippines Davao

Php 144,996 (per term).

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Course Description

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The Bachelor of Science in Tourism Management is a four-year degree program that primarily focuses on the administrative and corporate side of the tourism industry . Students in this program will be involved in different management and event training which will prepare them for working in a tour-providing company or for establishing their own. A graduate of this program can work as a Tour Agency Clerk , as an Event Coordinator , as an Event Organizer , and as a Tour Agency Operator .

Apply to Lyceum of the Philippines Davao

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University of Mindanao

Tourism courses offered at university of mindanao.

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• Undergraduate

International Tourism Management BSc Honours

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This course will help you kickstart your career in the exciting world of international tourism

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Why choose International Tourism Management BSc Honours at Middlesex?

With strong industry partnerships and an international student body, Middlesex offers the perfect environment to launch your career in tourism.

We have 145 years of experience delivering professional, creative and technical education that prepares students – like you – for success in global careers.

What you will gain

This course will provide you with highly valuable business management skills, including problem-solving, team-working/interpersonal skills, leadership and time management.

You'll also gain essential communication and decision-making experience in dynamic and fast-paced international environments, including the ability to forecast and evaluate the impact of tourism development in specific contexts.

Planning and marketing skills such as data analysis, critical thinking and innovation are also core to the course, as is knowledge of the latest digital technology and software available for business.

What you will learn

Our international tourism course covers all the essential skills to give you a solid foundation from which to pursue your interests.

3 great reasons to pick this course

One of london's best.

We are proud to be one of the top five universities in London for Tourism — Complete University Guide, 2023

Graduate success

Our graduates now work at leading travel companies including Etihad, Marriott, Thomas Cook and Virgin Holidays

students were positive about the academic support they received on their course, NSS, 2024

Part-time study

Study at your own pace alongside work and other commitments and get the skills and knowledge you need to progress in your career.

When choosing a part-time course, you will study the same modules as the full-time course but over a longer period.

Find out more about the many benefits of studying part-time at Middlesex University .

A variety of innovative, industry-focused methods of assessment will be used to benchmark your learning. These will embrace a range of practice-based assessment tasks, including the design and delivery of a themed, real-world walking tour, e-portfolios, and production of podcasts or videos to professional standards. In addition, reports, group projects, fieldwork, individual and group presentations, and reflective learning journals will all contribute to a balanced approach to the assessment of key learning outcomes. Such forms of assessment enable you to demonstrate understanding of theory and practice, the ability to assemble evidence and use it to solve problems, awareness of different approaches and the capacity to sustain a coherent and reasoned argument. You are given detailed formative and summative feedback on your coursework, presentations and other forms of assessment to enable you to further develop your knowledge and skills.

• Year 1 Thin Sandwich
• Year 2 Thin Sandwich
• Year 3 Thick Sandwich Year

Year 1 overview

In year one, you will engage with both broader issues and processes central to the operation of successful businesses in the contemporary global context but will also explore in depth and detail the key relationships that exist between tourism, the communities in which it takes places, and different applications of the concept of social justice. 

Data and Digital Technologies (30 credits) - Compulsory

This module provides a foundational understanding of business data and the state of digital technologies. The module will equip you with the skills to effectively collect data, analyse, communicate, and interpret statistical information to address a wide range of business and management challenges. By introducing the integral role of digital technologies in modern and innovative business environments, the module provides insights into both the current state and the evolving landscape of technological advancements and its implications on business. 

Management in the Global Environment (30 credits) - Compulsory

This module introduces you to management concepts, such as business functions, organisational structure, and work design approaches, stressing the importance of effective organisational communication, teamwork and the development of conflict management and negotiation strategies. You will learn to use managerial tools to assess the organisational environment and enhance performance. The module highlights the vital role of corporate social responsibility and ethics for long-term business sustainability.

Marketing Theory and Practice (30 credits) - Compulsory

This module provides you with an overview of key marketing concepts and apply them in a variety of organisations. The module provides you with an initial introduction to the fundamentals of marketing and will provide a key foundation that is relevant across a variety of business courses. You will develop knowledge and understanding of the core role of marketing, including the value of the marketing mix in ensuring successful marketing strategies, as well as the significance of external and internal environment for marketing practice.

Tourism, Community and Social Justice (30 credits) - Compulsory

This module introduce s you to the wide range of often complex relationships that exist between tourism (and tourists), the communities in which such activities take place, and different ways of understanding the concept of social justice. Changes in demand for different types of tourism will be considered, as will the role that technology has played in driving these processes. The impacts of different forms of tourism will be considered in detail, by application of real-world case study examples. These will be analysed through the lens of the increasingly influential  increasingly influential ‘ethical tourism’ paradigm. The potential for different stakeholders to provide solutions will be explored by application of different ideological perspectives. The rise of urban walking tours will be considered, leading to the innovative, experiential walking tour assessment that will conclude the module .

Work Experience 1 (60 credits) - Compulsory

On this module you will undertake approved work experiences and personal and professional development activities, for a minimum of eighteen weeks full time employment. This will give you the opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will help you to demonstrate your commercial awareness.

Year 2 overview

Year two will focus on management across different areas of the tourism industry and give priority to different research approaches and processes of experiential learning.  

Destination Management (15 credits) - Compulsory

The module enable s you to understand and apply key destination management concepts, theories and skills necessary to evaluate places as tourist destinations. You will have opportunities to learn how to continually adapt as tourism industry professionals, in particular working in destination management organisations, by employing data-driven approach to the evaluation of opportunities and challenges of a destination. You will also be able to identify solutions that enable tourism to thrive in sustainable ways and focuses on wellbeing of all involved.

Experiencing a World Tourism City (15 credits) - Compulsory

The module provides you with experiences of a world tourism city and you will learn how to continually assess and adapt as tourism industry professionals through practice. You will be able to assess tourism experiences from a consumer perspective as well understand the theoretical aspect. Several locations in a world tourism city are selected as case studies. Through exposure to a range of real-life examples, you will be able to apply an experiential framework, critically evaluate and provide recommendations for further development of these tourist locations . 

Marketing Research and Insight (30 credits) - Compulsory

This module familiarises you with the importance of marketing research and insights in business, particularly in the marketing management process. Through research-informed teaching, y ou will learn how to conduct a marketing research project, including establishing business research needs, gaining insights into the consumer market, designing appropriate research, creating research instruments, gathering primary and secondary data, conducting both qualitative and quantitative data analysis, and using the findings to improve marketing decision-making.

Tourism Industry and Sustainability (30 credits) - Compulsory

This module provides you with a comprehensive understanding of sustainable tourism practices, both theoretically and practically. It explores various factors influencing sustainable tourism consumption, including psychological factors, values, needs, product/process innovation, marketing communication, and consumption evaluation. T he module is also designed to teach a critical understanding of sustainability principles and how to implement environmental, socio-cultural, and economic practices that safeguard our planet and societies. It is underpinned by the United Nations World Tourism Organisation's Sustainable Development Goals (SDGs).  

Tourism Management: HRM, Customers and and Revenue (30 credits) - Compulsory

The module focuses on key components of tourism management. You will gain an overview of the resources and their management in tourism – human resources, customers as well as revenue. You will develop critical analysis regarding these and will also be able to apply these in different tourism contexts. You will appreciat e how radical creativity can assist in successful future development of the tourism industry. You will learn through innovative teaching strategies to improve digital communication skills, data analysis and graduate-level numeracy skills. The module will also assist you in developing a creative mindset.

Work Experience 2 (30 credits) - Compulsory

Building upon your first work experience module, you will undertake approved work experiences and personal and professional development activities, for a minimum of 18 weeks full time employment. This gives you the opportunity to immerse yourself in the world of work and develop effective strategies to understand work and organisational life. The module will help you to demonstrate your commercial awareness.

Work Placement Portfolio (30 credits) - Compulsory

On this module you will participate in an approved work experience and a range of personal and professional development activities, for  a minimum of 36 weeks full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module will develop your ability to demonstrate your commercial awareness.

Year 3 overview

In year 3, there will be a strong focus on different tourism industry sub-sectors and the diverse range of graduate-level employment opportunities they provide.

Event Planning and Management (30 credits) - Compulsory

This module will give you a critical understanding of the events sector, exploring its impacts and legacies, as well as understanding the practical stages for planning and managing an event. The module will equip you with knowledge of the intricacies of various types of events, such as corporate, sporting, arts, cultural, community, hallmark, and mega events.

Additionally, the module will analyse the motivations and roles of the private, public, and third sectors in the development and execution of events. You will develop your own event concept and implementation plan, covering areas such as event concept, theme and design, venue selection, project management, event marketing, staging and logistics, human resource and financial management, risk management, health and safety, legal context, and event evaluation.

Tourism Strategy, Policy and Innovation (30 credits) - Compulsory

This module explores the relationships between strategy, policy-making and innovation as practised within the global tourism industry. The impacts of globalisation on the strategy-formulation and policy-making landscapes will be explored in detail, as will the often complex interactions between evidence, ideology in the context of policy-making. The module provides you with a critically-informed understanding of the role and importance of innovation management and process in designing tourism activities in a commercial context. It will enable you to recognise the challenges in key tourism markets, critically analyse the available resources and technologies, and creatively develop solutions for an identified target market. Case studies will be used to help you relate the issues to practical, contemporary real-world scenarios.

Aviation and Passenger Transport Management (30 credits) - Optional

This module develops your understanding of the relationships between the tourism industry and key public passenger transport modes (air transport, rail, urban bus/coach and water-based transport systems). The current standing of these modes - in terms of public – private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module will also directly address sustainability issues, the changing nature of the passenger experience, and afford a strong focus to practical considerations relevant to securing employment in these sectors.

Consulting Project for Tourism (30 credits) - Optional

This module develops your understanding of the relationships between the tourism industry and key public passenger transport modes (air transport, rail, urban bus/coach and water-based transport systems). The current standing of these modes - in terms of public – private relations, industry funding and management arrangements, and demand trends - will be situated within their recent historical context. The module  also directly addresses  sustainability issues, the changing nature of the passenger experience, and afford a strong focus to practical considerations relevant to securing employment in these sectors. 

Heritage, Tourism and Digital Media (30 credits) - Optional

This module provides a critical examination of the dynamics of heritage and tourism development from both social sciences and management perspectives. While focusing on the growing importance of utilising the past in contemporary tourism development, it attempts to integrate a rich diversity of academic discussions in heritage and tourism management with industry policies and practices. The module’s case-study approach will encourage you to apply knowledge from literature and research to real-world situations. With reference to post pandemic challenges and opportunities and digital media development, the module engages with contemporary practices of heritage sectors at both global and local levels with an aim of developing more sustainable and regenerative tourism development.

Hospitality Management (30 credits) - Optional

This module will develop your understanding of the global hospitality industry. You will gain an overview of the hospitality industry, through the evaluation of  management theories, models and current industry practices. You will learn about hospitality industry trends, innovations, employment and new business opportunities, as well as challenges and issues. And you will learn how to critically assess the strategic approach to hospitality in a competitive and diverse environment.

Work Placement (90 credits) - Compulsory

On this module you will undertake an approved work experience and personal and professional development activities, for a minimum of thirty-six weeks of full-time employment. This will provide you with an opportunity to immerse yourself in the world of work and develop effective strategies to deal with and understand work and organisational life. The module develops your ability to demonstrate your commercial awareness.

To find out more about this course, please download the International Tourism Management BSc course specification (PDF) .

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Our communications are designed to support you in deciding your future and keep you up to date about student finance, employment opportunities and student activities available at Middlesex University.

Student work

You'll be taught by an experienced teaching team with a wide range of expertise and professional experience. You will learn by attending interactive sessions, fieldwork, seminars and practical workshops. Seminars and workshops are a great opportunity to discuss what you have learnt in lectures and through independent study with your peers and tutors. Most seminar groups have about 25 students. Work is divided into credits of approximately 10 hours of study time. You will need to complete 120 credits per year, which are broken down into modules of typically 30 credits.

• How we'll teach you

Coursework and assessments

Typical weekly breakdown.

During your first year, your weekly timetable will typically consist of:

• 10 hours of workshops per week.

Teaching vs independent learning

Outside of teaching hours, you’ll learn independently through self-study which will involve reading articles and books, working on projects, undertaking research, and preparing for assessments including coursework, presentations and exams.

Here is an indication of how you will split your time for each academic year:

Academic support

Our excellent teaching and support teams will help you develop the skills relevant to your degree from research and practical skills to critical thinking. And we offer free 24-hour laptop loans with full desktop software, free printing and Wi-Fi to use on or off campus, even over the weekend.

Your learning will be assessed regularly and is made up of 100% coursework.

Assessments

We'll test your understanding and progress with informal and formal tests.

The informal tests usually take place at least once per module, from which you’ll receive feedback from your tutor. The grades from these tests don’t count towards your final marks.

There are formal assessments are usually at the end of each module and will count towards your module and your final marks.

Assessments are reviewed annually and may be updated based on student feedback or feedback from an external examiner.

To help you achieve the best results, we will provide regular feedback.

North London campus

Our north London campus is 23 minutes away by underground train, travelling from London Kings Cross.

Our Sheppard Library provides a wide range of resources and support to help you to succeed in your studies.

Over 1,000 study spaces including rooms for group study and over 500 computers available.

We have one of London's biggest and best university campuses with everything you need in one place.

Student support.

We offer lots of support to help you while you're studying including financial advice, wellbeing, mental health, and disability support.

Additional needs

We'll support you if you have additional needs such as sensory impairment or dyslexia. And if you want to find out whether Middlesex is the right place for you before you apply, get in touch with our Disability and Dyslexia team .

Our specialist teams will support your mental health. We have free individual counselling sessions, workshops, support groups and useful guides.

Work while you study

Our Middlesex Unitemps branch will help you find work that fits around uni and your other commitments. We have hundreds of student jobs on campus that pay the London Living Wage and above. Visit the Middlesex Unitemps page .

Financial support

You can apply for scholarships and bursaries and our MDX Student Starter Kit to help with up to £1,000 of goods, including a new laptop or iPad.

We have also reduced the costs of studying with free laptop loans, free learning resources and discounts to save money on everyday things. Check out our guide to student life on a budget .

How can the International Tourism Management BSc support your career?

We are strongly committed to ensuring that graduate are well-situated to secure appropriate, graduate-level employment in whichever sub-sector of the industry they are most enthusiastic about.

These include public sector tourism roles, management and consultancy, aviation and other modes of public transport, hospitality and the arts and creative industries sectors. It is our belief that the strong practice-based, experiential focus of the programme, in combination with targeted support from MDX Works, and other sources, will equip graduates with the necessary knowledge, confidence, and leadership qualities to rapidly become high-performing professionals. Or to pursue either self-employment, or postgraduate study. 

There is an exciting diversity of tourism careers across the private, public and voluntary sectors.

Graduate job roles

Roles for graduates within the tourism sector include:

• Business development officers
• Graduate trainee managers
• HR executives
• Marketing executives
• Project managers
• Travel consultants

Graduate employers

International Tourism graduates have gone on to work in areas including local authorities, tourist boards, airlines, airports, travel agencies, hotels, museums, heritage centres and sports, meetings and events companies.

Some of the companies our graduates have been employed by include the City of London Corporation, Etihad, Eurostar, Marriott, Radisson Blu Edwardian, Thomas Cook, Travel Republic and Virgin Holidays. A number of graduates also go on to do further study for a Master’s Degree or PhD qualification.

The course opens doors to many different industries too, including tourist boards, local authorities, airports, hotels, and museums.

You will be able to undertake either a 12-month placement at the end of year 2, or two shorter, connected placements which will take place between the summers of year 1 and year 2, and year 2 and year 3.  MDX Works will provide support and advice in the search for an appropriate employer and provides you with appropriate guidance and support in preparation for, during, and after the placement.  The placement forms the basis for an assessed report based on the organisation.  At the start of the placement, you are allocated an individual supervisor who provides support and advice for the duration of the placement.

Our employability service , MDXworks will launch you into the world of work from the beginning of your course, with placements, projects and networking opportunities through our 1000+ links with industry and big-name employers in London and globally.

Our dedicated lifetime career support, like our business start-up support programme and funding for entrepreneurs, has been recognised with the following awards:

• The top 20 UK universities for business leaders and entrepreneurs – Business Money, 2023
• A top 10 university for producing CEOs – Novuana, 2023.
• MDXcelerator student start-up support

Want to be your own boss? You'll have the chance to pitch your business to gain mentoring and grants of up to £15,000.

Global network

You’ll study with students from 122 countries who’ll hopefully become part of your global network. And after you graduate, we'll still support you through our alumni network to help you progress in your chosen career.

At Middlesex, we're proud of how we recognise the potential of future students like you. We make fair and aspirational offers because we want you to aim high, and we'll support you all the way.

• International
• How to apply

Qualifications

We’ll always be as flexible as possible and take into consideration any barriers you may have faced in your learning. And, if you don’t quite get the grades you hoped for, we’ll also look at more than your qualifications. Things like your work experience, other achievements and your personal statement.

We'll accept T Levels for entry onto our undergraduate degree courses (including our extended courses with a foundation year) with standard application of science requirements and GCSEs in line with UCAS tariff calculation.

Our entry requirements page outlines how we make offers where we have given a range (e.g. BBB – BBC in A levels), and how you will be made an offer if you are studying a combination of qualifications (e.g. BTEC and A level). In both cases, we will base this on information you’ve provided on your application. Applications from mature candidates without formal qualifications are welcomed, provided they can demonstrate appropriate levels of relevant ability and experience.

Foundation year

If you don't meet the entry requirements, why not consider our prior learning accreditation course to help you prepare for the full degree?

Mature students (over 21)

We welcome applications from mature candidates, including those without formal qualifications, provided you can demonstrate relevant experience and ability.

Academic credit

If you have a qualification such as a foundation degree or HND or have gained credit at another university, you may be able to enter a Middlesex University course in year two or three. Find out how you can Foundation Year in Business .

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We welcome students from the UK and all over the world. Join students from over 122 countries and discover why so many international students call our campus home:

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The fees below are for the 2024/25 academic year:

UK students 1

Full-time students: £9,250

Part-time: £77 per taught credit

International students 2

Full-time students: £16,600

Part-time students: £138 per taught credit

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To help make uni affordable, we do everything we can to support you including our:

• MDX Excellence Scholarship offers grants of up to £2,000 per year for UK students
• Regional or International Merit Awards which reward International students with up to £2,000 towards course fees
• Student Starter Kit. Get help with up to £1,000 of goods, including a new laptop or iPad. Find out about our MDX Student Starter Kit.

Find out more about undergraduate funding and all of our scholarships and bursaries .

Fees disclaimers

1. UK fees: The university reserves the right to increase undergraduate tuition fees in line with changes to legislation, regulation and any government guidance or decisions. The tuition fees for part-time UK study are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

2. International fees: Tuition fees are subject to annual review and we reserve the right to increase the fees each academic year by no more than the level of inflation.

Any annual increase in tuition fees as provided for above will be notified to students at the earliest opportunity in advance of the academic year to which any applicable inflationary rise may apply.

Student testimonials "I was sure that studying tourism was the best decision, and after the four days trip to South England I had yet another confirmation. Besides being an incredible opportunity to bond with my classmates, I had the opportunity to enhance my knowledge on Research activities. It is amazing when you get to look at tourism from a different perspective. You learn how you as a student, tourist or a future manager of tourism industry, can make the difference in improving one of the most important and fast-growing industries in the world. In addition, visiting iconic heritage sites such as Stonehenge, Roman baths in Bath, and the Jurassic Coast was incredibly exciting. A big applause goes to my lecturer for the great organisation. This will certainly be one the best memories of my studies at Middlesex University." Nertila Dumani Final year BSc International Tourism Management student

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A golden moment for Davao TOURISM Association

Davao’s largest and longest-running tourism association, the Davao Tourism Association (DATA), celebrated its 50th anniversary on 12 August, with a gala night held at the Grand Ballroom of Dusit Thani Davao.

Aptly titled “50 Bulawan: Limang Dekada ng DATA” (Bulawan meaning gold in the local vernacular), the event took guests through the association’s humble beginnings in 1974 to the present day, with DATA now boasting over 300 members covering hospitality, food and beverage, travel, education and other allied tourism establishments across the Davao region.

The anniversary gala, which coincided with the celebration of the Kadayawan Festival, was attended by Department of Tourism (DoT) Secretary Maria Esperanza Christina Garcia Frasco, DoT Undersecretary for Tourism Regulation Coordination and Resource Generation and director for Regional Office VII Shahlimar Hofer Tamano, Tourism Promotions Board chief operating officer Marga Nograles, director for Regional Office XI Tanya Rabat-Tan, members of the Davao City Council, deputy mayors of the eleven recognized tribes of Davao City, and past and present DATA officers and members.

DATA president Nicole Hao Bian Ledesma welcomed everyone by sharing the association’s achievements over the past year and its plans for the upcoming year. “Tonight, we commemorate both the past and the future. Over the past five decades, DATA has proven to be the strongest and biggest private-led tourism association in the South of the Philippines.”

“In our endeavor to elevate our industry, it is imperative that we champion sustainability and be regenerative in our travel and business choices. This year’s flagship project is the creation of a sustainable tourism roadmap for Davao for the next five years. This roadmap outlines initiatives to implement impactful sustainable practices across different tourism sectors,” Nicole added.

She mentioned that the project was a collaboration among the members of DATA and expressed a desire for it to inspire and encourage other tourism players in the region and the country to embrace the idea of sustainable and responsible tourism.

In her message, DoT Secretary Frasco congratulated DATA. “I am honored by your invitation to join in the celebration of this significant milestone for tourism in the region and for the Philippines as a whole. The 50th founding anniversary of the Davao Tourism Association is a testament to DATA’s long-standing commitment to the development and promotion of tourism in Davao, which has greatly contributed to the region’s position as a prime tourist destination.”

She also thanked the Davao Tourism Association for never ceasing to believe in the potential of Philippine tourism: “Thank you, DATA, again and again. Thank you for your collaboration and for your love for Philippine tourism.”

The gala night continued with a touching tribute to the past presidents of the association and a video presentation featuring the many activities the association has held over the years, bringing back waves of nostalgia and memories of its significant contributions to the tourism industry of Davao.

“This golden anniversary is very meaningful to us because, like the finest of gold, we as an organization have gone through the fiery furnace,” shared 50th anniversary event chair Mary Ann Montemayor. “It has been a rollercoaster ride over the past 50 years, but tonight, we stand tall, validating and affirming that the battle cry we embraced over the last five decades has given us the sweet victory we celebrate this evening. And that battle cry was, and still is, ‘for the love of DATA!’”

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