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Adventure Excursions Unlimited

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Adventure Excursions Unlimited (AEU) was formed to provide hard-adventure sport/travel packages with upscale accommodations, gourmet food, and celebrity service providers to wealthy clients. AEU hard adventures include helicopter-skiing, kayaking, white-water rafting, and mountain biking. The founders of AEU are Jordan Stephan (MBA/JD), Jillyn Certo (MBA), and Loren Harlo (MBA). In addition to their MBA status, they are passionate about the activities AEU will offer.

An opportunity exists for two reasons:

• Tourism is a growing industry (4% annually), and within the industry adventure travel is growing at 10%.
• There are few providers of hard-adventure travel to upscale clients.

Virtually all companies that provide “hard” adventure activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide “soft” adventure packages. Hard-adventure activities involve difficult physical requirements. They carry a higher level of risk than do “soft” activities. Soft adventure activities may involve some physical exertion, however they involve a low level of risk and can be engaged in by non-athletic people.

The company’s target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard-adventure sports. These are lawyers, bankers, executives, doctors, etc. The major purchasers are located in urban areas within major United States cities. Our customers are more likely to be married. 51% are men and 49% are women.

In addition, more niche markets are evolving. Initially, it will be difficult to compete with experienced providers, especially market leaders. However, AEU’s target market is an exploitable niche and our service is differentiated. AEU’s target market members will have similar activity interests, more disposable income and less sensitivity to price.

AEU will price its services at the top of the market. We will provide a luxury service with prestige value. Our prices will be out of reach for the majority of adventure travelers. Service will be priced based upon luxury competitor prices and the value added of our offering. Providers that offer luxury services similar to ours do so at similar prices. We are competitively priced in the luxury market. Because we appeal to a smaller market, volume will be limited. However, we will be able to capture a higher gross profit margin.

1.1 Objectives

Adventure Excursions Unlimited’s objectives for the first three years of operation include:

• To create a service-based company whose #1 mission is exceeding customers’ expectations.
• Capturing 25% market share of the high-end hard-adventure travel space.
• To develop a sustainable, profitable business.
• To achieve a 35% return rate of customers within the first three years.

1.2 Mission

Adventure Excursions Unlimited’s mission is to provide customers with the highest quality outdoor adventure. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

Adventure Excursions Unlimited, located in Eugene, OR will offer hard-adventure trips to the upper end of the travel market. AEU will be concentrating on three activities, mountain biking, heli-skiing, and white-water adventures. AEU has chosen these three activities to allow the company to not be restricted by seasons, we will have trips occurring through the year. While AEU’s office is located in Eugene, it will be leading trips throughout the United States, and the world.

AEU expects the first several months will be used to plan trips and train trip leaders. By the end of year one the trips should be in full swing and AEU will be building a solid customer base.

2.1 Company Ownership

Adventure Excursions Unlimited will be a privately held Oregon Corporation. Jordan Stephan, Jillyn Certo, and Loren Harlo will all hold equal number shares of AEU stock.

2.2 Start-up Summary

Adventure Excursions Unlimited’s start-up costs include all the equipment needed for an office, as well as the equipment needed for the mountain bike trips and white-water adventures. Other costs will be marketing fees, website development, insurance and a deposit for the office lease.

The office equipment will consist of four computer systems, DSL router, printer, CD-RW, CPU to be used as an internal server, phones, copier, fax machine and installation of DSL and two phone lines.

The equipment needed for the mountain bike trip will be a fleet of 15 bicycles, a self contained kitchen, shower and toilet system, and bicycle tools.

The equipment for the white-water adventures will include inflatable rafts (and other requisite related equipment), self contained kitchen set up, portable shower and toilet facilities, and lots of dry bags.

The marketing costs are for the brochures and advertisements. AEU will also incur costs in the development of our website. Lastly, insurance will be a large start-up expense.

AEU will position itself as a niche service provider within the hard-adventure market. It will offer high-quality travel packages for extreme sporting trips. To begin AEU will offer six trips: helicopter-skiing trips to Canada, India, and New Zealand, white-water rafting trips to New Zealand and Costa Rica, and a mountain biking trip along the Great Divide from Montana to New Mexico.

The target market will be made up of young professionals who work and play hard. These people can afford to play expensively, and are willing to buy time in the form of our services. AEU will serve the hard-adventure niche market as a top quality, full-service provider. AEU defines quality by the unique aspects of the services offered. Those aspects include booking group or custom trips, assistance with passports, providing top-of-the-line equipment and supplies, and a superior service offering with access to better terrain, luxury accommodations, entertainment, celebrity exposure, and gourmet food.

The tours to be offered are as follows:

• Mountain Biking : This event will take place on the Great Divide trail from Montana to New Mexico and is designed for the serious biker that appreciates a few of life’s comforts along the trail. Showers and gourmet meals will be provided, along with entertainment. All excursions will maintain a staff to client ratio of 1:2.

A comprehensive map system has been created by Adventure Cycling and is currently available for purchase. The map clearly indicates the route, places to camp, stores for food and laundromats. Leadership training for the guides will be developed in-house using some outside material. There are many similar organizations that will be good sources of information. The products needed for this trip are for the most part already manufactured. One item that needs to be designed and built is a privacy compartment for the solar shower. This will be designed by Jordan and manufactured in-house. A cookbook collection of simple recipes, including some personal favorites, will also be assembled. Professional cooks will be provided, and flown in if necessary. Brought to you by Create a professional business plan Using AI and step-by-step instructions Create Your Plan Secure funding Validate ideas Build a strategy

• Heli-skiing : Helicopter skiing has become a popular alternative to resort skiing. It offers uncrowded access to the best terrain. For those who like to get off the beaten path heli-skiing is for them. AEU has planned annual and custom trips to three destinations. Everything will be taken care of for the customer. Transportation, lodging, transfers and skiing is included in the package. Although our trips are planned at peak ski seasons, mother nature cannot be predicted. In the event that the weather is too treacherous to ski the trip will be postponed. An in–house travel consultant will accompany each group and take care of all check-in and transfer issues.

AEU will not send clients to places we ourselves would not go. All service providers will be top-notch professionals with accomplished backgrounds. They will be medically trained, and evaluated for knowledge and ability to ensure safety and high-quality service. If they fail, at any time, to meet our rigid standards of quality, they will not be used. If quality falls, another provider will replace them. These activities take place outside of the United States and therefore we will hire local guides to accompany our professional guides and service providers.

• White-water Sports : New Zealand and Costa Rica were chosen for these ten day long hard-adventure excursions. There can be a maximum of ten people per group. Annual trips will be planned to each location, but for large enough private groups, custom trips can be planed. As with the heli-skiing trips, local guides will be used in addition to our own. The abroad trips will be a cooperative effort in-house, as well as local guides in the host countries. The choice to seek outside consulting for the trips abroad is due to each countries different legal and regulatory climate. The potential subcontractors and guides are individuals currently in the industry in their respective countries.

Market Analysis Summary how to do a market analysis for your business plan.">

Travel industry is an upward growth industry. There are several reasons for this increase. First, a relative healthy domestic economy over the last several years and the devaluation of currency in other regions has made travel less expensive for U.S. residents. Pleasure travel has increased by 3.2% in 1999 and is predicted to grow 2.0% in 2000. Second, the healthy economy has increased business, which in turn boosted domestic business travel 4.8% in 1999 with an estimated increase of 3.6% in 2000.

Adventure travel is a growing segment of the travel industry. One theory of the recent increase in extreme sports has to do with the strong competitive nature of younger Americans. Statistics show that 8,000 U.S. companies (that offer adventure packages) generated $7 billion in 1999. There also has been a 66% increase in executive participation between 1996 and 2000 (or an increase of 2,000 participants)(La Franco, Robert. Forbes, Feb 9, 1998 v161 n3 p168(3)).

Some quick facts:

• Adventure travelers: More than 50% of the U.S. adult traveling population, or 147 million people, have taken an adventure trip in their lifetime (98 million in the past five years). Thirty-one million adults have engaged in hard-adventure activities like white-water rafting, scuba diving and mountain biking. An additional 25 million engaged in both a hard- and soft-adventure activity. Six-percent of those who participated in adventure trips spent more than $2,500.
• Activities most commonly participated in during adventure vacations: camping (85%), hiking (74%), skiing (51%), snorkeling or scuba diving (30%), sailing (26%), kayaking or white-water rafting (24%), and biking trips (24%).
• Biking vacations: Twenty-seven million travelers with customers that tend to be young and affluent. Ages 18-34 and one-fourth are from household’s w/annual income of $75,000 or above.

4.1 Market Segmentation

AEU’s target customers are high income (min. $75,000 for single person), health-conscious individuals interested in popular hard-adventure sports such as skiing, white-water sports and mountain biking. The major purchasers are located in urban areas within these United States cities.

Customer Location (within the United States):

• Pennsylvania

Hard-adventure travelers are more likely to be men. Therefore, AEU’s primary target market for hard-adventure sports is men between the ages of 18-34. However an increasing number of hard-adventure travelers are women (some statistics suggest that women comprise 49% of the hard-adventure market). Men, on average, spend more than women on their adventure travels.

Customers will be reached through traditional marketing communication methods. Information has been located relating to specific profiles of both hard- and soft-adventure travelers, where they live, work, what they do, etc. Research suggests that many of our target customers, and travelers in general, are Internet savvy. As such, the Internet will serve as an appropriate and effective medium of communication. Many adventure travelers purchase over the Internet or buy through travel agents. Purchase decisions are influenced by the amount of disposable income held, family issues, and the economy of a given year.

AEU will be targeting two specific groups:

• High-income health-conscious individuals.
• Young, active “trustafarians.”

The common elements between these two groups are money and a love for adventures. Group one has a lot of money from income that they earn. Group two has a lot of disposable income because the money was given to them, typically by members of their family. The second group, the trustafarians, is a very small group relative to the first group.

4.2 Target Market Segment Strategy

AEU will promote/position itself as a differentiated provider of luxury hard-adventure travel, and will price accordingly within the chosen service niche.

AEU is targeting this special population for several reasons:

• This segment, up until now, has been underserved.
• This market segment traditionally spends a fair amount of money on adventure trips.
• This target segment seems to be willing to pay a premium for a top-shelf adventure excursion.

Methods of communication will include direct mail, magazine advertising, personal selling and WWW presence. Continuous magazine advertising will be costly. Initially the use of direct mail, and personal selling will be employed. These methods of communication will be tailored to reach our target segment.

4.3 Service Business Analysis

As operations progress, AEU will continue to measure our progress relative to competitors and to the growth of the market(s) in which we operate. Though the primary target market has been defined, there may be new possibilities to serve additional segments. As the product is defined, and the strategy differentiation is defined based on competitive strengths, AEU will be better able to determine whether adjustments in positioning are necessary. Access to important information concerning the market, competitors, etc., is available. However it is not free. For the purposes of this project, we feel it is unnecessary to incur additional expense.

The marketing strategy will be to develop long-term relationships with customers. We will keep a database from which to obtain important demographic and psychographic information. As the business becomes profitable, plans will be implemented to expand. There is virtually no limit to the number and variety of trips AEU can provide. Trips can take place on every continent and in most countries. The goal is to establish AEU as an international provider of top-of-the-line hard-adventure travel.

4.3.1 Competition and Buying Patterns

Strengths and weaknesses of the competitors:

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Companies that offer higher-priced, more luxurious packages generally provide a “soft” adventure. The activities are more along the lines of sightseeing and low-risk alternatives. The advantages these companies have include established reputations, extensive knowledge of the industry, and key personnel and management. Some have been in operation for more than twenty years. They are familiar with local service providers and have established strategic relationships.

Disadvantages to us:

• It will be difficult to price ourselves competitively when we first enter the market.
• Many of AEU’s activities are seasonal. Recurring revenue will depend upon successful trips in various regions of the world. For example, ski trips will end in April in North America. AEU will then have to move ski operations to places like Las Lenas, Argentina.
• The weather for a given year is hard to predict. Poor conditions will threaten the success of trips. Unforeseen occurrences such as inadequate snowfall could effect the viability of activities such as skiing and white-water sports.

Closely related competitors:

Abercrombie & Kent: A well-established, international travel provider. Their focus is mainly on “soft” adventure packages such as safaris, river tours (e.g. Amazon), trekking, sightseeing, etc. However they do offer a “Connoisseur” line of packages. These are generally priced starting from $4,000-7,000. Some of their packages include white-water activities and hiking, however most are touring packages.

Competing or substitute products:

There are many activities and types of travel available to people contemplating a vacation. Theme parks, motorhome trips, and cruises are just a few. Substitutes could include less expensive, self-planned trips, trips geared towards soft-travel, adventure trips involving hunting or fishing as primary activities, or exclusive adventure trips such as personal submarine tours of the Titanic or a trip around the world in a Leer Jet. Many activities that take place outside and involve some level of risk could be seen as hard-adventure competition.

Another alternative is to do nothing. Consumers do not have to vacation. They may opt to spend the money they would have otherwise spent on a vacation on something else.

Strategy and Implementation Summary

Adventure Excursions Unlimited will be going after the upper-end of the hard-adventure market. This market up until now has been underserved, there are hard-adventure tour companies, but none that are catering to the high-end spectrum. With the adventuring traveling industry steadily increasing, AEU sees a unique opportunity.

AEU’s main objective in its marketing and sales activity is to make the impression on prospective customers that AEU offers a higher level of service relative to any other provider of hard-adventure tours. This will be communicated through all of the different media that we use. If AEU can make the impression that our trips are truly different and superior, then our research indicates that there will be steady demand.

Once AEU has clients signed up and participating on our trips, it will rely on superior customer attention and service to impress and retain clients for future trips. Developing long-term relationships will be the key to steady growth.

5.1 Competitive Edge

The competitive edge in our services is the access we provide to popular “hard” adventure sports without the budget constraint of typical travelers. That is, most travelers are looking to spend less than “hard” adventure sports without the budget constraint of typical travelers. The majority of providers cater to these people. Adventure Excursions Unlimited intends to use the same service providers but provide more exclusive trips. Accommodations will be primarily in small luxury hotels and resorts. Meals will be exceptional, more like gourmet cuisine. In addition, the adventure activities will be better than average because the clients have more money. They won’t get stuck with people they don’t like; they will get access to the best terrain, sections of rivers, etc. AEU’s activities are very popular. AEU’s target market has no problem spending $4,000 per week on heli-skiing. Moreover, they generally make this type of activity an annual event.

5.2 Sales Strategy

The sales strategy is to create long-term relationships with customers through superior service. The intent is to initially target the primary customer group. This group has been defined as persons who have purchased, or are likely to purchase, a “hard-adventure” vacation for over $2,500.

The trips planned are designed with the wealthy adventure traveler in mind. Later marketing efforts may include trips geared towards corporate clients, Eco-tourism or hard-adventure trips for people who want to spend less money. Target customers will be identified through standard research methods. There are a number of publications available that contain profiles of Adventure travelers.

Methods by which we will contact customers will depend on results of marketing/sales research. We will likely use trade or special interest magazines, direct mail, Web-based communication, and personal selling. In addition printed materials will be made available to customers through travel agencies that cater to the adventure target market. Initially, service will be introduced regionally, and possibly nationally. Sales will be extended into the global market within a few years of operation.

Our services are seasonal. Recurring revenue will be dependent upon successful trips involving a variety of activities offered year-round. We hope to promote out of season services through frequent customer contact and our own publication, most likely a magazine of some sort. We will review up-and-coming trips, offer highlights of past trips and try to do other creative articles, giveaways, customer profiles, etc.

Most sales will occur at the retail level. The sales that occur between customers and travel agencies will be discounted appropriately, approximately 15%. Transactions will occur as the result of customer contact in response to communication efforts. In addition, AEU will engage in personal selling.

5.2.1 Sales Forecast

The following charts and table shows AEU’s expected sales forecast.

5.3 Milestones

Adventure Excursions Unlimited will have several milestones early on:

• Business plan completion. This will serve as a roadmap for the organization. While AEU does not need a business plan to raise capital, it will be an indispensable tool for the ongoing performance and improvement of the company.
• Set up the office. This will be the main/only office located in Eugene, OR.
• Develop the training program. This program will be used to train the leaders of our trips.
• Completion of first trip.
• Completion of twentieth trip.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

Jordan Stephan, VP, Corporate Council, Business Development, and Mountain Biking Activity Supervisor : Jordan received his Bachelor of Arts in philosophy from Washington and Jefferson College in Washington, PA. While there, he was president of the Washington and Jefferson Cycling Club and Team for two years. He completed his Master of Business Management/Doctor of Jurisprudence, joint degree program at Willamette University where he has served as the secretary of the Environmental Law Society, and chairperson for the Willamette University Public Interest Law Project (WUPILP). As chairperson, Jordan supervised twenty-five staff members and raised $14,000. Jordan has also managed a bicycle shop for two years. Following graduate school, Jordan worked for Counterclaim.com where Jordan did business development, organizational development, and other management activities. He is responsible for all logistics on the mountain bike trips.

Jordan’s expertise in mountain bike trip logistics comes from years of cycle touring. Jordan has cycled across the country and around the Upper Peninsula of Michigan and Vermont. Jordan has also done a great deal of backpacking, backcountry hiking and snowshoeing. He has served as a consultant on many long-distance bicycle tours in the United States and abroad. In addition to his role as logistical planner, Jordan will be responsible for part-manufacturing for the mountain bike trips as he has manufacturing expertise from several years of design and improvement experience with outdoor gear.

Jordan’s extra curricular activities are based upon his love for the outdoors. He has been a competitive cyclist and runner for the last five years. He competes in cycling road races, endurance mountain bike races, and road/trail running races up to half-marathons. His current favorite activity is the duathlon or run/bike/run events. He would like to combine his experience and education with his love for the outdoors. The AEU business concept is a reflection of this desire.

Jillyn Certo, VP, Human Resource Manager/Corporate Trainer, and Ski-trip Coordinator : Jillyn graduated with two Bachelor of Science Degrees, one in corporate and industrial fitness and the other in occupational safety, from Oregon State University in 1991. Jillyn completed her MBA work at Atkinson Graduate School of Management in 1998. She has six years experience in the field of safety. After Atkinson Jillyn worked at Nike as a human resource specialist. Her interests include scuba diving and downhill skiing. Jillyn has competed in track & field as well as in horse shows and barrel racing. Along with her interest in sports, Jillyn has a variety of experience with business and pleasure travel. Jillyn will supervise the training of our leaders.

Loren Harlo, Marketing Manager and White-water Adventure Coordinator : Loren is twenty-seven years old. He received his Bachelor degree in psychology from Western College and graduated Magna cum Laude. He will complete his Master of Business Administration degree (with an emphasis in marketing) in 1998. Following graduate school, Loren worked for Burley Cooperative as a marketing manager. Loren has been active in athletics for twenty-years. He played football at the grade school, high school and college level, as well as basketball, track and field, and competition karate. He is an avid outdoorsman with a passion for water sports, skiing, hiking, hunting and fishing. He has recently taken up kayaking. Loren gained self-employment and management experience as an independent contractor for the Union Pacific Railroad. He has also managed and operated a small restaurant. He has always planned to own his own business and realized, while working independently, that he needed the knowledge of business management that an MBA program could provide.

Though the founding members intend to take an active role in the operation of AEU, additional management will be sought out. AEU is open to assistance from experienced managers associated with venture capital providers.

6.1 Personnel Plan

The following table shows the personnel plan for AEU.

Financial Plan investor-ready personnel plan .">

The following subtopics will provide more financial information.

7.1 Projected Cash Flow

The following chart and table indicates projected cash flow.

7.2 Important Assumptions

See the following table for general assumptions.

7.3 Break-even Analysis

This Break-even Analysis table and chart, below, project the figures for monthly sales break even.

7.4 Projected Profit and Loss

The following table indicates the projected profit and loss.

7.5 Projected Balance Sheet

The following table will indicate the projected balance sheet.

7.6 Business Ratios

Business ratios for the years of this plan are shown below. Industry profile ratios based on the Standard Industrial Classification (SIC) code 4725, Tour Operators, are shown for comparison.

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The financial plan for a travel agency.

Running a successful travel agency involves more than just creating unforgettable trips; it's also about making wise financial decisions.

In this post, we'll explore the key elements of developing a financial strategy that can help your travel agency prosper.

From calculating your initial investment to controlling operational costs and forecasting revenue growth, we're here to assist you at every stage.

So, let's embark on the journey to turning your passion for travel into a financial triumph!

And if you're looking to obtain a comprehensive 3-year financial analysis for your travel agency without the hassle of crunching numbers yourself, please download our specialized financial plan designed for travel agencies.

What is a financial plan and how to make one for your travel agency?

A financial plan for a travel agency is a detailed roadmap that guides you through the financial aspects of your travel business.

Think of it like planning an intricate journey: You need to know your resources, your destination, and the cost of reaching there. This plan is essential when starting a new travel agency as it turns your enthusiasm for travel into a structured, profitable business.

So, why create a financial plan?

Imagine you're about to launch an exciting travel agency. Your financial plan will help you understand the expenses involved - such as renting office space, purchasing travel booking software, initial marketing costs, hiring staff, and operational expenses. It's like checking your map and budget before embarking on an adventurous trip.

But it's more than just adding up costs.

A financial plan can provide insights similar to uncovering hidden gems on a travel route. For example, it might show that focusing on exotic, expensive destinations is less profitable, leading you to offer more affordable, popular travel packages. Or, you might discover that a lean team is more efficient in the initial stages of your business.

These insights assist in avoiding unnecessary expenditures and overexpansion.

Financial plans also serve as a tool for predicting potential risks. Suppose your plan indicates that breaking even - where your income matches your expenses - is achievable only if a certain number of travel packages are sold monthly. This insight points out a risk: What if sales are lower than expected? It encourages you to explore additional strategies, like specializing in niche travel experiences or corporate travel services, to boost revenue.

How does this differ for travel agencies compared to other businesses? The key difference lies in the nature of costs and revenue patterns.

That's why the financial plan our team has created is specifically designed for the travel agency business . It's not applicable to other types of businesses.

Travel agencies have unique expenses like fluctuating travel costs, seasonality in travel demand, and specific insurance requirements. Their revenue can also vary greatly - consider how peak travel seasons might increase sales, while off-peak periods could be slower. This contrasts with, say, a technology company, where product development costs are upfront and sales might be more consistent.

Our financial plan takes all these specific aspects into account. This way, you can develop tailored financial projections for your new travel agency venture.

What financial tables and metrics include in the financial plan for a travel agency?

Creating a financial plan for a new travel agency is an essential step in ensuring the success and viability of your venture.

It's important to realize that the financial plan for your future travel agency is more than just figures on paper; it's a strategic guide that navigates you through the startup phase and supports the business's sustainability over time.

First and foremost, let's consider the startup costs. This includes everything you need to set up your travel agency.

Consider the costs of leasing or buying office space, travel booking software, initial marketing efforts, website development, furniture, and even signage. These costs provide a clear view of the initial investment required. We have outlined these in our financial plan , so you don’t need to search elsewhere.

Next, think about your operating expenses. These ongoing costs will recur regularly, such as employee salaries, utility bills, marketing costs, and other daily operational expenses. It’s crucial to have an accurate estimate of these expenses to understand how much your travel agency needs to earn to be profitable.

In our financial plan, we've already calculated all these values, giving you a good understanding of what these should represent for a travel agency. And, as with any other projections, you can easily adjust them in the 'assumptions' tab of our financial plan.

One of the key tables in your financial plan is the cash flow statement (also included in our plan). This table shows the expected cash movements in and out of your business.

It’s a detailed monthly (and annual) projection, including your estimated revenue (the income you anticipate from selling travel packages) and your projected expenses (the costs of operating the travel agency). This statement is vital for forecasting periods when you might need extra cash or when you can consider investing in growth or marketing initiatives.

Another essential table is the profit and loss statement, also known as the income statement, included in our financial plan.

This crucial financial document provides an insight into the profitability of your travel agency over a given period. It lists your revenues and deducts expenses, showing whether your agency is operating at a profit or a loss. This statement is especially important for assessing the financial health of your travel agency over time.

Don’t overlook the break-even analysis (also included in our plan). This calculation shows how much revenue your travel agency needs to generate to cover all costs, both initial and ongoing. Understanding your break-even point is critical as it sets a clear target for sales.

We've also incorporated additional financial tables and metrics in our financial plan (projected balance sheet, financing plan, working capital requirement, ratios, graphs, etc.), offering a comprehensive and detailed financial analysis for your upcoming travel agency business.

Can you make a financial plan for your travel agency by yourself?

Yes, you absolutely can!

As mentioned, we have created a user-friendly financial plan specifically designed for travel agency business models .

This plan includes financial projections for the first three years of operation.

Within the plan, you'll find an 'Assumptions' tab that contains pre-populated data, covering revenue assumptions, a comprehensive list of potential expenses relevant to travel agencies, and a staffing plan. These figures can be easily tailored to match the specific needs of your travel agency project.

Our exhaustive financial plan covers all key financial tables and ratios, including the income statement, cash flow statement, break-even analysis, and a provisional balance sheet. It is fully compatible with loan applications and is user-friendly for entrepreneurs at all levels, including those new to financial planning, with no need for previous financial knowledge.

The process is automated to remove the necessity for manual calculations or complex Excel operations. Simply enter your data into the specified fields and choose from the available options. We've made the process straightforward and accessible, even for those who are not familiar with financial planning tools.

If you encounter any difficulties, please feel free to contact our team. We promise a response within 24 hours to help resolve any issues. In addition, we offer a free review and correction service for your financial plan after you have entered all your assumptions.

What are the most important financial metrics for a travel agency?

Succeeding in the travel agency business requires a deep understanding of both the nuances of the travel industry and the fundamentals of financial management.

For a travel agency, certain financial metrics are particularly crucial. These include your revenue, cost of sales (COS), gross profit margin, and net profit margin.

Your revenue encompasses all the income from travel package sales and services, providing a clear view of the market's response to your offerings. COS, which includes the cost of travel packages and direct labor, is essential for understanding the direct costs associated with your services.

The gross profit margin, calculated as (Revenue - COS) / Revenue, reflects the efficiency of your service delivery, while the net profit margin, indicating the percentage of revenue remaining after all expenses, shows your overall financial health.

Projecting sales, costs, and profits for the first year involves detailed analysis of various factors. Begin by researching the travel market and your target clientele. Estimate your sales based on factors like market trends, competition, and pricing strategies.

Costs can be split into fixed costs (such as office rent and utilities) and variable costs (like travel package costs and hourly labor). Be prudent in your estimates and consider seasonal variations in travel demand and costs.

Creating a realistic budget for a new travel agency is key.

This budget should cover all anticipated expenses, including office rent, utilities, software subscriptions, initial marketing, labor, and an emergency fund. It's crucial to set aside funds for unforeseen expenses. Maintain flexibility in your budget and regularly review it, making adjustments based on actual performance.

In financial planning for a travel agency, key metrics include your break-even point, cash flow, and client turnover.

The break-even point indicates how much you need to sell to cover your costs. Positive cash flow is vital for daily operations, while a good client turnover rate shows efficient management of your travel services.

Financial planning can vary greatly between different types of travel agencies.

For instance, a budget travel agency might focus on high volume sales with low-margin packages, whereas a luxury travel agency might have higher costs for exclusive services, focusing on high-end pricing and client experience.

Recognizing signs that your financial plan might be unrealistic is crucial. We have listed these signs in the “Checks” tab of our financial model, providing guidelines to promptly correct and adjust your financial plan to achieve relevant metrics.

Red flags include consistently missing sales targets, dwindling cash reserves, or client bookings that are either too low or not leading to repeat business. If your actual figures consistently differ from your projections, it's a clear sign that your financial plan needs to be revised.

Lastly, the key indicators of financial health in a travel agency's financial plan include a stable or increasing profit margin, a healthy cash flow that comfortably covers all expenses, and consistently meeting or surpassing sales targets.

No worries, all these indicators are “checked” in our financial plan , allowing for appropriate adjustments.

You can also read our articles about: - the business plan for a travel agency - the profitability of a a travel agency

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Travel Agency Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 10,000 entrepreneurs and business owners create business plans to start and grow their travel agencies. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a travel agency business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What is a Travel Agency Business Plan?

A business plan provides a snapshot of your travel agency as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan for a Travel Agency

If you’re looking to start a travel agency or grow your existing travel agency you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your travel agency in order to improve your chances of success. Your travel agency business plan is a living document that should be updated annually as your company grows and changes.

Source of Funding for Travel Agencies

With regards to funding, the main sources of funding for a travel agency are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable. But they will want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business.

The second most common form of funding for a travel agency is angel investors. Angel investors are wealthy individuals who will write you a check. They will either take equity in return for their funding, or, like a bank, they will give you a loan.

Finish Your Business Plan Today!

Your travel agency business plan should include 10 sections as follows:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of travel agency business you are operating and the status; for example, are you a startup, do you have a travel agency that you would like to grow, or are you operating a chain of travel agencies.

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the travel agency industry. Discuss the type of travel agency you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.

Company Analysis

In your company analysis, you will detail the type of travel agency you are operating.

For example, you might operate one of the following types:

• Commercial Travel Agencies : this type of travel agency caters to business travelers. These agencies specialize in tracking down deals for business travelers to help companies manage travel costs.
• Online Travel Agencies : this type of travel agency exists only in cyberspace. They provide clients with the convenience of online booking and discounts that are available only to professional travel agencies.
• Niche Travel Agencies : this type of travel agency provides clients with specialized knowledge of a region.
• Membership Associations : Memberships associations give travelers access to the organization’s travel planning services for the cost of an annual membership rather than charging per transaction. This type of agency offers the most benefit to frequent travelers.

In addition to explaining the type of travel agency you operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include sales goals you’ve reached, new location openings, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the travel agency business.

While this may seem unnecessary, it serves multiple purposes.

First, researching the travel agency industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy particularly if your research identifies market trends. For example, if there was a trend towards glamping, it would be helpful to ensure your plan calls for plenty of luxury camping packages.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your travel agency business plan:

• How big is the travel agency business (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your travel agency. You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your travel agency business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: sports enthusiasts, soccer moms, baby boomers, businesses, etc.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of travel agency you operate. Clearly baby boomers would want a different atmosphere, pricing and product options, and would respond to different marketing promotions than businesses.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve. Because most travel agencies primarily serve customers living in their same city or town, such demographic information is easy to find on government websites.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

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Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other travel agencies.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes customers making travel arrangements themselves at home. You need to mention such competition to show you understand that not everyone who travels uses travel agency services.

With regards to direct competition, you want to detail the other travel agencies with which you compete. Most likely, your direct competitors will be travel agencies located very close to your location.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Unless you once worked at your competitors’ businesses, it will be impossible to know everything about them. But you should be able to find out key things about them such as:

• What types of customers do they serve?
• What products do they offer?
• What is their pricing (premium, low, etc.)?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective. And don’t be afraid to ask your competitors’ customers what they like most and least about them.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better travel packages?
• Will you provide products or services that your competitors don’t offer?
• Will you make it easier or faster for customers to book your offerings?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.

Marketing Plan

Traditionally, a marketing plan includes the four P’s: Product, Price, Place, and Promotion. For a travel agency business plan, your marketing plan should include the following:

Product : in the product section you should reiterate the type of travel agency that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to regular accommodation and transportation booking, will you offer items such as tour packages and excursions?

Price : Document the prices you will offer and how they compare to your competitors. Essentially in the product and price sub-sections of your marketing plan, you are presenting the packages you offer and their prices.

Place : Place refers to the location of your travel agency. Document your location and mention how the location will impact your success. For example, is your travel agency located next to a heavily populated office building, or highly trafficked retail area, etc. Discuss how your location might provide a steady stream of customers.

Promotions : the final part of your travel agency marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Making your travel agency’s storefront extra appealing to attract passing customers
• Distributing travel brochures outside the travel agency
• Advertising in local papers and magazines
• Reaching out to local bloggers and websites
• Social media advertising
• Local radio advertising
• Banner ads at local venues

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your travel agency such as serving customers, procuring supplies, keeping the office clean, etc.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to serve your 1,000th customer, or when you hope to reach $X in sales. It could also be when you expect to hire your Xth employee or launch a new location.

Management Team

To demonstrate your travel agency’s ability to succeed as a business, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in the travel agency business. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in travel agencies and/or successfully running retail and small businesses.

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you serve 50 customers per week or 100? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : While balance sheets include much information, to simplify them to the key items you need to know about, balance sheets show your assets and liabilities. For instance, if you spend $100,000 on building out your travel agency, that will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $100.000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a travel agency:

• Location build-out including design fees, construction, etc.
• Cost of equipment like computers, website/platform, and software
• Cost of marketing materials and maintaining an adequate amount of supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your store design blueprint or location lease.

Travel Agency Business Plan Summary

Putting together a business plan for your travel agency is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the travel agency business, your competition and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful travel agency.

Travel Agency Business Plan FAQs

What is the easiest way to complete my travel agency business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your Travel Agency Business Plan.

Where Can I Download a Travel Agent Business Plan PDF?

You can download our travel agent business plan PDF template here. This is a business plan template you can use in PDF format.

What is the Goal of a Business Plan's Executive Summary?

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Other Helpful Business Plan Articles & Templates

Travel Agents Business Plan Template

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Starting a travel agency or looking to take your existing business to new heights? You need a solid plan that outlines your goals, strategies, and projections to attract investors and secure funding. ClickUp's Travel Agents Business Plan Template is here to make the process seamless and successful!

With this template, you can:

• Define your business goals and strategies for growth
• Analyze your target market and competition to stand out in the industry
• Create financial projections to ensure a profitable venture
• Outline operational plans for smooth business operations

Ready to take your travel agency to the next level? Get started with ClickUp's comprehensive template today!

Travel Agents Business Plan Template Benefits

Certainly! Here's a list of benefits about the Travel Agents Business Plan Template:

• Streamlining the process of outlining business goals and strategies
• Providing a clear roadmap for attracting investors and securing funding
• Guiding the growth and expansion of existing travel agencies
• Ensuring detailed financial projections for better decision-making and resource allocation

Main Elements of Travel Agents Business Plan Template

To effectively outline your travel agency's business plan and attract investors, ClickUp’s Travel Agents Business Plan template includes:

• Custom Statuses: Track progress with statuses such as Complete, In Progress, Needs Revision, and To Do for each section of your business plan
• Custom Fields: Utilize 3 custom fields like Reference, Approved, and Section to input specific data such as references, approval status, and relevant sections
• Custom Views: Access 5 different views like Topics, Status, Timeline, Business Plan, and Getting Started Guide to easily navigate through your business plan details and progress
• Financial Projections: Easily input and analyze financial data with ClickUp's Table view, allowing you to create detailed financial projections for your travel agency
• Marketing Strategies: Utilize the Timeline view to map out marketing strategies, key milestones, and deadlines for effective planning and execution

How To Use Travel Agents Business Plan Template

Planning out the structure of your travel agency business can be a daunting task, but with the Travel Agents Business Plan template in ClickUp, you can streamline the process. Follow these steps to create a comprehensive business plan that sets you up for success:

1. Define your business objectives

Before diving into the details of your business plan, take the time to clearly outline your main objectives. Determine what sets your travel agency apart, your target audience, and the services you plan to offer. Identifying your unique value proposition will guide the rest of your planning process.

Utilize the Goals feature in ClickUp to set clear objectives for your travel agency business plan.

2. Conduct market research

Understanding the travel industry landscape is crucial for the success of your agency. Research market trends, analyze competitors, and identify your target market's preferences. This information will help you tailor your services to meet the needs and expectations of your potential customers.

Use the Table view in ClickUp to organize and analyze your market research data effectively.

3. Develop a financial plan

Creating a solid financial plan is essential for the sustainability of your travel agency. Estimate your startup costs, project your revenue streams, and set realistic financial goals. Include details on pricing strategies, sales forecasts, and budget allocation to ensure your agency remains profitable.

Leverage custom fields in ClickUp to track your financial projections and key performance indicators.

4. Outline your marketing strategy

Promoting your travel agency effectively is key to attracting clients and growing your business. Develop a comprehensive marketing strategy that includes digital marketing, social media campaigns, partnerships with vendors, and other promotional tactics. Define your brand voice and messaging to resonate with your target audience.

Utilize Automations in ClickUp to streamline your marketing efforts and ensure consistency in your promotional activities.

By following these steps and utilizing the Travel Agents Business Plan template in ClickUp, you can create a solid foundation for your travel agency and pave the way for a successful venture in the competitive travel industry.

Get Started with ClickUp’s Travel Agents Business Plan Template

Entrepreneurs in the travel industry can utilize the Travel Agents Business Plan Template in ClickUp to craft a comprehensive plan that attracts investors and drives business growth.

To get started, click on “Add Template” to incorporate the Travel Agents Business Plan Template into your Workspace. Be sure to specify the Space or location where you want to apply this template.

Next, invite relevant team members or stakeholders to collaborate on the business plan.

Now, leverage the full potential of this template to create a successful travel agency business plan:

• Utilize the Topics View to organize different sections of your business plan
• Track progress with the Status View to monitor tasks that are Complete, In Progress, Needs Revision, or To Do
• Use the Timeline View to set deadlines and milestones for each section of the business plan
• Dive into the detailed Business Plan View to work on specific components like goals, strategies, and financial projections
• Refer to the Getting Started Guide View for tips and best practices on creating a compelling business plan

Customize your business plan further by adding information to the Reference, Approved, and Section custom fields.

Monitor and update statuses to keep stakeholders informed and ensure progress aligns with your business goals.

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Travel Agency Business Plan Template & Guidebook

Whether you are looking to start a travel agency from the ground up or simply update your current business plan, the #1 Travel Agency Business Plan Template & Guidebook provides a comprehensive resource for entrepreneurs. The intuitive step-by-step guidebook walks through the process of creating and organizing a business plan that will make launching and running a successful travel agency easier than ever before. With expert tips, financial analysis templates, and more, this Travel Agency Business Plan Template & Guidebook provides all the tools necessary to create the perfect business plan.

Get worry-free services and support to launch your business starting at $0 plus state fees.

• How to Start a Profitable Travel Agency Business [11 Steps]
• 10+ Best & Profitable Travel Agency Business Ideas [2023]

How to Write a Travel Agency Business Plan in 7 Steps:

1. describe the purpose of your travel agency business..

The first step to writing your business plan is to describe the purpose of your travel agency business. This includes describing why you are starting this type of business, and what problems it will solve for customers. This is a quick way to get your mind thinking about the customers’ problems. It also helps you identify what makes your business different from others in its industry.

It also helps to include a vision statement so that readers can understand what type of company you want to build.

Here is an example of a purpose mission statement for a travel agency business:

Our mission at [Travel Agency] is to provide customers with the hassle-free and cost-effective travel experience that best meets their individual needs and exceeds their expectations. We strive to make travel an enjoyable and memorable experience for each and every one of our customers.

2. Products & Services Offered by Your Travel Agency Business.

The next step is to outline your products and services for your travel agency business. 

When you think about the products and services that you offer, it's helpful to ask yourself the following questions:

• What is my business?
• What are the products and/or services that I offer?
• Why am I offering these particular products and/or services?
• How do I differentiate myself from competitors with similar offerings?
• How will I market my products and services?

You may want to do a comparison of your business plan against those of other competitors in the area, or even with online reviews. This way, you can find out what people like about them and what they don’t like, so that you can either improve upon their offerings or avoid doing so altogether.

3. Build a Creative Marketing Stratgey.

If you don't have a marketing plan for your travel agency business, it's time to write one. Your marketing plan should be part of your business plan and be a roadmap to your goals. 

A good marketing plan for your travel agency business includes the following elements:

Target market

• Who is your target market?
• What do these customers have in common?
• How many of them are there?
• How can you best reach them with your message or product?

Customer base 

• Who are your current customers? 
• Where did they come from (i.e., referrals)?
• How can their experience with your travel agency business help make them repeat customers, consumers, visitors, subscribers, or advocates for other people in their network or industry who might also benefit from using this service, product, or brand?

Product or service description

• How does it work, what features does it have, and what are its benefits?
• Can anyone use this product or service regardless of age or gender?
• Can anyone visually see themselves using this product or service?
• How will they feel when they do so? If so, how long will the feeling last after purchasing (or trying) the product/service for the first time?

Competitive analysis

• Which companies are competing with yours today (and why)? 
• Which ones may enter into competition with yours tomorrow if they find out about it now through word-of-mouth advertising; social media networks; friends' recommendations; etc.)
• What specific advantages does each competitor offer over yours currently?

Marketing channels

• Which marketing channel do you intend to leverage to attract new customers?
• What is your estimated marketing budget needed?
• What is the projected cost to acquire a new customer?
• How many of your customers do you instead will return?

Form an LLC in your state!

4. Write Your Operational Plan.

Next, you'll need to build your operational plan. This section describes the type of business you'll be running, and includes the steps involved in your operations. 

In it, you should list:

• The equipment and facilities needed
• Who will be involved in the business (employees, contractors)
• Financial requirements for each step
• Milestones & KPIs
• Location of your business
• Zoning & permits required for the business

What equipment, supplies, or permits are needed to run a travel agency business?

To run a Travel Agency business, you will need the following equipment, supplies, and permits:

• Computer and/or laptop with internet access
• Printer/copier/scanner
• Travel Agency Software
• Stationery Supplies (envelopes, notepads, pens, etc.)
• Business cards
• Business License/Permit from your local government
• Travel Accreditation (IATA / CLIA)

5. Management & Organization of Your Travel Agency Business.

The second part of your travel agency business plan is to develop a management and organization section.

This section will cover all of the following:

• How many employees you need in order to run your travel agency business. This should include the roles they will play (for example, one person may be responsible for managing administrative duties while another might be in charge of customer service).
• The structure of your management team. The higher-ups like yourself should be able to delegate tasks through lower-level managers who are directly responsible for their given department (inventory and sales, etc.).
• How you’re going to make sure that everyone on board is doing their job well. You’ll want check-ins with employees regularly so they have time to ask questions or voice concerns if needed; this also gives you time to offer support where necessary while staying informed on how things are going within individual departments too!

6. Travel Agency Business Startup Expenses & Captial Needed.

This section should be broken down by month and year. If you are still in the planning stage of your business, it may be helpful to estimate how much money will be needed each month until you reach profitability.

Typically, expenses for your business can be broken into a few basic categories:

Startup Costs

Startup costs are typically the first expenses you will incur when beginning an enterprise. These include legal fees, accounting expenses, and other costs associated with getting your business off the ground. The amount of money needed to start a travel agency business varies based on many different variables, but below are a few different types of startup costs for a travel agency business.

Running & Operating Costs

Running costs refer to ongoing expenses related directly with operating your business over time like electricity bills or salaries paid out each month. These types of expenses will vary greatly depending on multiple variables such as location, team size, utility costs, etc.

Marketing & Sales Expenses

You should include any costs associated with marketing and sales, such as advertising and promotions, website design or maintenance. Also, consider any additional expenses that may be incurred if you decide to launch a new product or service line. For example, if your travel agency business has an existing website that needs an upgrade in order to sell more products or services, then this should be listed here.

7. Financial Plan & Projections

A financial plan is an important part of any business plan, as it outlines how the business will generate revenue and profit, and how it will use that profit to grow and sustain itself. To devise a financial plan for your travel agency business, you will need to consider a number of factors, including your start-up costs, operating costs, projected revenue, and expenses. 

Here are some steps you can follow to devise a financial plan for your travel agency business plan:

• Determine your start-up costs: This will include the cost of purchasing or leasing the space where you will operate your business, as well as the cost of buying or leasing any equipment or supplies that you need to start the business.
• Estimate your operating costs: Operating costs will include utilities, such as electricity, gas, and water, as well as labor costs for employees, if any, and the cost of purchasing any materials or supplies that you will need to run your business.
• Project your revenue: To project your revenue, you will need to consider the number of customers you expect to have and the average amount they will spend on each visit. You can use this information to estimate how much money you will make from selling your products or services.
• Estimate your expenses: In addition to your operating costs, you will need to consider other expenses, such as insurance, marketing, and maintenance. You will also need to set aside money for taxes and other fees.
• Create a budget: Once you have estimated your start-up costs, operating costs, revenue, and expenses, you can use this information to create a budget for your business. This will help you to see how much money you will need to start the business, and how much profit you can expect to make.
• Develop a plan for using your profit: Finally, you will need to decide how you will use your profit to grow and sustain your business. This might include investing in new equipment, expanding the business, or saving for a rainy day.

Frequently Asked Questions About Travel Agency Business Plans:

Why do you need a business plan for a travel agency business.

A business plan for a travel agency is essential for a number of reasons. It will help you to define your objectives and strategies, identify your target market, and assess the potential profitability of your business. It also serves as a roadmap for establishing key relationships with vendors, creating operational structures, and setting budgets. A business plan can also be used to demonstrate your commitment to potential investors or lenders, showing them that you have taken the time to understand the industry and create a realistic plan for success.

Who should you ask for help with your travel agency business plan?

You should ask a professional business consultant or accountant for help with your travel agency business plan. They will be able to provide the knowledge and experience necessary to develop a successful plan that meets your goals and objectives.

Can you write a travel agency business plan yourself?

Yes, it is possible to write a travel agency business plan yourself. Writing a business plan requires in-depth research, a clear understanding of your industry and the ability to articulate your strategies and objectives. This includes creating an executive summary, market analysis, details on the services you offer and a financial forecast. Additionally, you need to clearly define your travel agency’s mission statement and list out any unique features or goals. Once you have researched your industry and developed these key elements of the plan, you may be able to create an effective business plan on your own. However, it may be beneficial to consult with an expert in the field or hire someone to assist in the process.

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I'm Nick, co-founder of newfoundr.com, dedicated to helping aspiring entrepreneurs succeed. As a small business owner with over five years of experience, I have garnered valuable knowledge and insights across a diverse range of industries. My passion for entrepreneurship drives me to share my expertise with aspiring entrepreneurs, empowering them to turn their business dreams into reality.

Through meticulous research and firsthand experience, I uncover the essential steps, software, tools, and costs associated with launching and maintaining a successful business. By demystifying the complexities of entrepreneurship, I provide the guidance and support needed for others to embark on their journey with confidence.

From assessing market viability and formulating business plans to selecting the right technology and navigating the financial landscape, I am dedicated to helping fellow entrepreneurs overcome challenges and unlock their full potential. As a steadfast advocate for small business success, my mission is to pave the way for a new generation of innovative and driven entrepreneurs who are ready to make their mark on the world.

How To Write a Travel Agent Business Plan + Template

Creating a business plan is essential for any business, but it can be especially helpful for travel agency businesses who want to improve their strategy and/or raise funding.

A well-crafted business plan not only outlines the vision for your company, but also documents a step-by-step roadmap of how you are going to accomplish it. In order to create an effective business plan, you must first understand the components that are essential to its success.

This article provides an overview of the key elements that every travel agency business owner should include in their business plan.

Download the Ultimate Business Plan Template

What is a Travel Agency Business Plan?

A travel agency business plan is a formal written document that describes your company’s business strategy and its feasibility. It documents the reasons you will be successful, your areas of competitive advantage, and includes information about your team members. Your business plan is a key document that will convince investors and lenders (if needed) that you are positioned to become a successful venture.

Why Write a Travel Agency Business Plan?

A travel agency business plan is required for banks and investors. The document is a clear and concise guide of your business idea and the steps you will take to make it profitable.

Entrepreneurs can also use this as a roadmap when starting their new company or venture, especially if they are inexperienced in starting a business.

Writing an Effective Travel Agency Business Plan

The following are the key components of a successful travel agency business plan.

Executive Summary

The executive summary of a travel agency business plan is a one to two-page overview of your entire business plan. It should summarize the main points, which will be presented in full in the rest of your business plan.

• Start with a one-line description of your travel agency
• Provide a short summary of the key points in each section of your business plan, which includes information about your company’s management team, industry analysis, competitive analysis, and financial forecast among others.

Company Description

This section should include a brief history of your company. Include a short description of how your company started, and provide a timeline of milestones your company has achieved.

If you are just starting your travel agency, you may not have a long company history. Instead, you can include information about your professional experience in this industry and how and why you conceived your new venture. If you have worked for a similar company before or have been involved in an entrepreneurial venture before starting your travel agency firm, mention this.

You will also include information about your chosen travel agency business model and how, if applicable, it is different from other companies in your industry.

Industry Analysis

The industry or market analysis is an important component of a travel agency business plan. Conduct thorough market research to determine industry trends and document the size of your market. 

Questions to answer include:

• What part of the travel agency industry are you targeting?
• How big is the market?
• What trends are happening in the industry right now and, if applicable, how do these trends support the success of your company?

You should also include sources for the information you provide, such as published research reports and expert opinions.

Customer Analysis

This section should include a list of your target audience(s) with demographic and psychographic profiles (e.g., age, gender, income level, profession, job titles, and interests). You will need to provide a profile of each customer segment separately, including their needs and wants.

For example, a travel agency’s customers may include individuals, families, or corporate clients.

You can include information about how your customers make the decision to buy from you as well as what keeps them buying from you.

Develop a strategy for targeting those customers who are most likely to buy from you, as well as those that might be influenced to buy your products or travel agency services with the right marketing.

Competitive Analysis

The competitive analysis helps you determine how your product or service will be different from competitors, and what your unique selling proposition (USP) might be that will set you apart in this industry.

For each competitor, list their strengths and weaknesses. Next, determine your areas of competitive differentiation and/or advantage; that is, in what ways are you different from and ideally better than your competitors?

Marketing Plan

This part of the business plan is where you determine and document your marketing plan. Your plan should be clearly laid out, including the following 4 Ps.

• Product/Service : Detail your product/service offerings here. Document their features and benefits.
• Price : Document your pricing strategy here. In addition to stating the prices for your products/services, mention how your pricing compares to your competition.
• Place : Where will your customers find you? What channels of distribution (e.g., partnerships) will you use to reach them if applicable?
• Promotion : How will you reach your target customers? For example, you may use social media, write blog posts, create an email marketing campaign, use pay-per-click advertising, launch a direct mail campaign. Or you may promote your travel agency via word of mouth or PR.

Operations Plan

This part of your travel agency business plan should include the following information:

• How will you deliver your product/service to customers? For example, will you do it in person or over the phone only?
• What infrastructure, equipment, and resources are needed to operate successfully? How can you meet those requirements within budget constraints?

The operations plan is where you also need to include your company’s business policies. You will want to establish policies related to everything from customer service to pricing, to the overall brand image you are trying to present.

Finally, and most importantly, in your Operations Plan, you will lay out the milestones your company hopes to achieve within the next five years. Create a chart that shows the key milestone(s) you hope to achieve each quarter for the next four quarters, and then each year for the following four years. Examples of milestones for a travel agency include reaching $X in sales. Other examples include adding new products/services, hiring new employees, and so on.

Management Team

List your team members here including their names and titles, as well as their expertise and experience relevant to your specific travel agency industry. Include brief biography sketches for each team member.

Particularly if you are seeking funding, the goal of this section is to convince investors and lenders that your team has the expertise and experience to execute on your plan. If you are missing key team members, document the roles and responsibilities you plan to hire for in the future.

Financial Plan

Here you will include a summary of your complete and detailed financial plan (your full financial projections go in the Appendix). 

This includes the following three financial statements:

Income Statement

Your income statement should include:

• Revenue : how much revenue you generate.
• Cost of Goods Sold : These are your direct costs associated with generating revenue. This includes labor costs, as well as the cost of any equipment and supplies used to deliver the product/service offering.
• Net Income (or loss) : Once expenses and revenue are totaled and deducted from each other, this is the net income or loss

Sample Income Statement for a Startup Travel Agency

Balance sheet.

Include a balance sheet that shows your assets, liabilities, and equity. Your balance sheet should include:

• Assets : All of the things you own (including cash).
• Liabilities : This is what you owe against your company’s assets, such as accounts payable or loans.
• Equity : The worth of your business after all liabilities and assets are totaled and deducted from each other.

Sample Balance Sheet for a Startup Travel Agency

Cash flow statement.

Include a cash flow statement showing how much cash comes in, how much cash goes out and a net cash flow for each year. The cash flow statement should include:

• Cash Flow From Operations
• Cash Flow From Investments
• Cash Flow From Financing

Below is a sample of a projected cash flow statement for a startup travel agency.

Sample Cash Flow Statement for a Startup Travel Agency

You will also want to include an appendix section which will include:

• Your complete financial projections.
• A complete list of your company’s business policies and procedures related to the rest of the business plan (marketing, operations, etc.).
• Any other documentation which supports what you included in the body of your business plan.

Writing a good business plan gives you the advantage of being fully prepared to launch and/or grow your travel agency. It not only outlines your business vision but also provides a step-by-step process of how you are going to accomplish it. This will give you a much better chance at success than going into business blindly.

While it may seem like a daunting task, if you take it step-by-step and include all of the necessary information, you will be well on your way to having a successful travel agency.  

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Should I Use a Travel Agent? Our Travel Expert Says It Makes All the Difference.

The new age of travel agents know how to find deals, book off-the-beaten path adventures, and get you out of any jam. Especially if you know who to use.

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I’ve always thought that planning my own trips was the most cost-effective way, but I’ve been hearing more about travel agents making a comeback and saving their clients a lot of money. What kinds of outdoor trips should I turn to a travel agent for, and are there any who specialize in working with adventurers like me?

Technically, I’m a professional traveler. As a journalist, it’s my job to research and connect with locals to get beneath the surface of a destination. So I have never really used travel agents. What could they plan better than I could?

A lot, it turns out. Over the years, I’ve gotten to know many travel specialists, and I consider them magicians. My big aha moment happened two winters ago on a trip to Iceland . A massive storm shut down internal flights for a day, causing me to miss my return flight to the U.S. Normally, I would have spent frustrating hours on hold with the airline. But because I’d paid $65 to have Ana Gloria Garcia, an air-support specialist at the travel agency EmbarkBeyond, find and book the most affordable and convenient flight option for me, she handled the rebookings while I soaked in the Blue Lagoon.

During the pandemic, agents became advocates helping travelers get refunds on canceled flights and trips. As travel has come roaring back, an agent’s superpower is now their access to the best hotel rooms, most in-the-know guides, free amenities, and more, says Cory Hagopian, senior vice president of sales and partnerships for Virtuoso , a global network of travel agencies.

And they’re attracting a young clientele. According to a recent industry survey , 38 percent of millennials and Gen Zers are opting to use travel agents as opposed to booking on their own trips. That number is far greater than Gen Xers and baby boomers, of whom only 12 and 2 percent respectively use agents.

What Do I Gain from Using a Travel Agent?

I recently had a friend tell me she spent close to 40 hours researching a family trip online. She probably could have gleaned the same intel from an hourlong conversation with a travel adviser. Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks for things you might not have considered, says Erika Richter, a spokesperson for the American Society of Travel Advisors (ASTA). Their firsthand knowledge, vast network, and on-the-ground connections all combine to provide a unique perspective for crafting the perfect itinerary for you.

Most travel advisers specialize in certain regions and countries and travel to them frequently, so they have up-to-date intel on not only the best safari camps but the perfect tent to book for the most incredible views and the best local restaurants you won’t find on Tripadvisor. They want their client’s trips to go well to keep them coming back, so it’s in their interest to have sussed out hotels and itineraries before they send you out into the world.

Nicole Forster, 29, considers herself a savvy traveler. She’s been to 20-plus countries and enjoys destination research. But when it came to planning her honeymoon in Africa, she felt overwhelmed, so she reached out to Danielle Meyer at Coastline Travel Advisors , which specializes in bespoke itineraries. “Originally, I wanted to go to South Africa, Victoria Falls, and Madagascar,” Forster recalls. “Danielle convinced me that if we wanted to relax, we should stay in South Africa and save the other countries for separate trips.”

Over five phone conversations and multiple emails, they crafted a 15-night itinerary that included Cape Town, the winelands, the Cape Peninsula, and a safari at the Thornybush Game Reserve. Forster established her budget early in the process, and Meyer sent her a variety of lodge options to choose from.

“I initially wanted to start with the safari, but she pointed out that we’d be jet-lagged and would need to wake at sunrise for game drives,” says Forster. “The safari was our highlight, so it was a perfect way to end the trip.”

Not only did Meyer book all of the flights, hotels, and transfers, but she created a detailed, day-by-day trip app for the couple that included useful information like check-in times at hotels and how much to tip guides .

Agents also act as advocates. If something goes wrong during your travels, they’re on call 24/7 to handle it. When Forster left the battery and charger for her camera at a hotel, Meyer arranged for an on-the-ground contact to go to a camera store and buy new ones that would be delivered to her hotel the next day.

The cost for the honeymoon planning: $150 per person. “I wouldn’t use a planner for a trip to Hawaii ,” Forster says, “but if I ever took a big trip like this again, I’d 100 percent work with an expert.”  

When to Consider Using a Travel Agent

For savvy trip planners, the best time to use a travel agent is for complicated international travel. It can save you hours of planning and peace of mind that if anything goes wrong in your chosen far-flung destination, there’s someone a What’sApp message away to handle it.

Domestically, I’d consider using a travel agent when planning a multi-week national park trip or multi-island trip in Hawaii. They will save you time, guarantee you get the best guides, and help you land reservations at always-booked lodges and hotels.

Dream Trips Delivered

Jessica Cook and her husband both work in the travel industry. Decision fatigued, they handed their honeymoon logistics over to the team at Askari Travel , an agency that specializes in South Africa. Their original plan was also an African safari, but just as they were about to put a deposit down, the Omicron variant of the coronavirus made headlines. Worried about getting stuck abroad, they reached out to Askari’s founder, Muriel Truter, who is from Zimbabwe, and upon her advice, changed their focus to South America.

Knowledge is priceless, and advisers act as your insiders. They know what you don’t and fill in the blanks of things you might not even have considered.

Truter suggested they stick to Colombia rather than country-hop. Cook supplied a budget and a wish list: 12 days, no more than three destinations, a barefoot-luxe feel, and adventures like horseback riding and mountain biking. The rest was a surprise that Askari pretty much nailed, with the exception of one hotel.

“Everything felt so authentic, but this one hotel on Barú island felt really fabricated and was full of American tourists,” recalls Cook. She immediately messaged the Askari team, saying, “Hey, this place really isn’t our vibe,” and within an hour they were on a water taxi headed to Blue Apple, a B Corp hotel—and an Outside pick for tropical adventures —on Tierra Bomba island. “It was honestly the best trip we’ve ever taken,” she says.

Are Travel Agents Expensive?

It depends. Cost varies. Some travel agencies won’t charge any fee, as they receive a commission from the bookings, while some high-end agencies will charge pricey annual membership fees for their services. Still others charge nominal “professional” fees starting at $150. Fees often fluctuate based on the length and intricacy of a trip and how far out you do the planning (6 to 12 months is recommended). You may occasionally come across agents who charge a percentage of the total trip price or hourly rates.

Basic travel enquiries are generally free. In 2016, Leah Smith, founder of Tafari Travel , opened an old-school brick-and-mortar location in Denver’s Cherry Creek neighborhood so her services would feel less intimidating to first-time users. “With our retail-office location, we’ve become part of the community, and both clients and non-clients are welcome to pop in and ask whatever questions they may have, no charge,” she says.

Matt Lindsay, founder of the surf-guiding and travel company LuxSurf Travel , builds relationships with resorts and property owners to get discounted rates that he can then pass on to guests.

Dominic Allan, the founder of Real Latin America , specializes in travel to Belize and Nicaragua and caters to independent travelers who are happy to book their own flights and hotels but are seeking his local intel. Allan’s three-tier pricing structure starts at $300 for up to three hours of phone calls, during which he might weigh in on where to eat (or not to), the best room to request in a certain lodge, or whether you really need a guide to hike.

Value Versus Savings

If you’re just looking for deals and steals, you might not be ready to work with a travel adviser, says Richter of the ASTA. “Anything you invest in with a travel adviser comes back to you in the form of amenities, customer service, peace of mind, better access to unique experiences, and handcrafted itineraries,” she says. “You could save money by cutting your own hair, too, but most people go to someone who knows what they’re doing.”

Agents work with preferred partners who can guarantee perks for clients, such as free upgrades, early check-in or late check-out, and resort credits. Those add-ons often translate into savings, says Justin Huxter, cofounder of the UK-based Cartology Travel . “We had a client go to Maui for a week, and because of our partnership with the resort, breakfast was included,” he says. When breakfast costs $120 for two, that’s a savings of $840.”

Some of the Best Travel Agents in the Adventure World

Some of my go-to resources for finding a person to work with include travel expert Wendy Perrin’s annual Wow List of tried and trusted agents, the Adventure Travel Trade Association’s adviser network , and the ASTA’s advisor directory .

In addition to the agents mentioned throughout this story, others I highly recommend for adventurous travelers include:

• Dan Achber of Trufflepig , for Africa and the Middle East
• Miguel Cunant of Sri Lanka in Style
• Javier Echecopar of Journey Costa Rica
• Daniel Fraser of Smiling Albino , for Southeast Asia
• Elizabeth Gordon of Extraordinary Journeys , for Africa
• Kleon Howe of the Art of Travel , for French Polynesia
• Jay Johnson of Coastline Travel , for Hawaii and California
• Antonello Losito of Southern Visions Travel , for Puglia, Italy
• Rabia Malik of Fora Travel , for general worldwide travel
• Robyn Mark of Mayamaya Travel , for Africa, the Alps, Patagonia, and Japan
• Marisol Mosquera of Aracari , for Peru and Bolivia
• Zach Rabinor of Journey Mexico
• Raluca Spiac of Beyond Dracula , for Romania

Travel-advice columnist Jen Murphy is now a believer in using a travel agent. Thanks to their expertise and connections, she’s avoided dozens of trip catastrophes. 

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Is travel insurance refundable here’s everything you need to know.

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Sometimes, travel insurance is refundable. Here's when you can get your money back.

Peter Hoagland always checks to see if his travel insurance is refundable. That's because anything can happen between the time you book your vacation and when you leave — and because travel insurance isn't always refundable.

During the pandemic, he discovered that the hard way. He had to cancel a trip and asked for his money back from the insurance company. It refused.

"Since then, I always read the fine print on the policy," he says.

The refundability of travel insurance has always been an open question. Some countries and U.S. states regulate refundability. Travel insurance companies put refundability details in the fine print of the policy. And, as Hoagland found out, there are always exceptions.

Like the pandemic, when refund policies were all over the map. Some insurance companies adhered to their published policies. Others offered a credit that could be reused within a year, which was minimally useful because the pandemic was still happening a year later. Others quietly gave their customers a refund.

Hoagland says he fought for his money. Eventually, he contacted a manager at his travel insurance company.

"That produced a quick result," he says. "I got my money back."

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But let's face it: Getting a refund for travel insurance can be difficult. There are times when insurance is always refundable because it's required by law. There are times when it's sometimes refundable. And there are times when it's almost never refundable. But even then, there may be a way to recover some — or all — of the value of your policy.

Getting a refund for travel insurance can be a challenge

If you have a travel insurance policy and would like to get a refund, it might be easier said than done, say experts.

"While travel insurance is regulated like auto and home insurance, it’s often less standardized," says Stuart Winchester, CEO of Marble, a digital wallet for your insurance. "So first off, it’s important to check the fine print of your specific policy. Don’t assume it’s like the last one you got."

Even when you have something in writing, a refund can require some serious negotiating skills.

"Getting a refund for travel insurance can be complicated and frustrating," says Peter Hamdy, the managing director of a tour operator in Auckland, New Zealand. He's asked for a refund on policies numerous times and says that despite what travel insurance companies may tell you, there are no hard-and-fast rules when it comes to getting a refund on your policy.

"Some situations can warrant a refund," he says. "It depends on your policy."

What does a typical refundability clause look like? For example, the World Explorer Guardian from Insured Nomads notes that it's refundable only during the 10-day review period from the date of delivery or 15 days from the date of delivery if mailed, provided you have not already departed on your trip and you have not incurred any claimable losses during that time. If you depart on your trip before the expiration of the review period, the review period ends and the policy can't be refunded.

"We go a bit further with our World Explorer Travel Medical plans," notes Andrew Jernigan, CEO of Insured Nomads. "If no claims have been filed then we can refund the unused portion of the policy if you cut your trip short.”

When can you get a refund for travel insurance?

Here are the most common cases where travel insurance can be refunded:

• If you cancel during the "free look" period required by the government. Most states require what's called a "free look" period of anywhere from 10 to 14 days. "During this period, travelers can review the purchase and make sure it fits their needs," explains James Nuttall, general manager of Insubuy . "If it does not, they can cancel it for any reason and get a full refund, no questions asked, so long as you haven’t departed yet.
• If you cancel during the travel insurance company grace period. Many insurance companies also have a grace period for refunds (usually, they are the same as the "free look" although some grace periods can be longer). "If you’re outside your grace period, which typically lasts one to two weeks after signing, you’re contractually obliged to pay your premiums," says David Ciccarelli, CEO of the vacation rental site Lake . "Still, it doesn’t hurt to ask your company for a refund or alternative options if you’re outside your grace window. You might not get a yes, but it could lead to some cost savings or better solutions."
• When someone else cancels your trip. "For instance, if your cruise is canceled due to low river tide, you are not at fault and would typically receive a full refund or credit for a future sailing, thus eliminating the need for the travel insurance policy," explains Rhonda Abedsalam vice president of travel insurance for AXA Assistance US.
• If you die. Typically, the policy would be refunded to your next of kin. Generally, you can also ask for a refund if your travel companion dies before your trip.

Remember, it depends on where you buy your insurance

The refundability of your insurance can depend on where you purchased it. Commercial policies bought from a cruise or tour company are generally canceled and refunded if you cancel the trip far enough in advance of your departure date.

"The travel insurance cancellation provisions are generally tied to the cancellation provisions for the cruise or tour," explains Dan Skilken, president of TripInsurance.com . "After you have paid the last deposits on the cruise and are close enough to departure that they will not provide a refund on the cruise, they generally will also not provide a refund on the travel insurance. But if you cancel early enough to get all or most of your deposit back, you will also get your travel insurance premium refunded."

If you’ve purchased retail travel insurance from a third-party provider or comparison website, you can often get a refund if you can show receipts proving that you received a full refund of all trip deposits and have not had any cancellation penalties or taken any travel credits when you canceled your trip.

That's because retail travel insurance is sold for a specific traveler and for a specific trip. If you have proof of a complete refund and have not received travel credits, then you no longer have what's called an "insurable interest" in the trip. The insurance company must cancel and refund your premium in full, says Skilken.

Insider tip: If the insurance company refuses, just tell them you have proof that you no longer have an insurable interest in the trip. You have to have an insurable interest in a trip to own a travel insurance policy.

Your agent may be able to help you get a refund

You may also be able to lean on the agent who sold you the policy. For example, all policies on Squaremouth come with a money-back guarantee.

"The purpose of this benefit is to give travelers extra time to review their policy documentation to be sure it’s the best policy for their coverage needs," says spokeswoman Jenna Hummer. At Squaremouth, the money-back period typically lasts between 10 and 14 days, which is in line with the mandated "free look" period.

However, I have also seen agents negotiate with travel insurance companies for a more generous refund period in case of extenuating circumstances. There's no guarantee that you'll get it, but it's worth asking — and one reason to work with a third party.

Agents can also help you avoid this problem. Susan Sherren, who runs Couture Trips , a travel agency, notes that American Airlines Vacation Packages offers a predeparture protection insurance plan, which allows cancellation for any reason before the outbound departing flight time. Other restrictions apply, she adds.

"More flexibility will often cost you more," she says. "But having the flexibility is a great way to sleep well at night."

Can't get a refund? Look for other kinds of flexibility from your travel insurance company

Even if your travel insurance company says no to a refund, it doesn't necessarily mean you've lost the value of your policy.

"If a travel supplier changes or cancels your trip, you should be able to change your travel insurance policy to match the new dates of your trip or even cover a new trip, sometimes up to two years into the future," says Daniel Durazo, director of external communications at Allianz Partners USA .

Pro tip: Be sure to change the dates of your travel insurance policy before the departure date of your current itinerary. You can do that online or by calling your agent. Once the policy's effective date has passed, making any changes or initiating a refund or credit becomes much more difficult.

Don't forget to do your due diligence

Bottom line: Travel insurance is refundable under certain circumstances. But knowing when can require research.

"It's important for consumers to carefully read their policy upon receipt to understand the specific terms offered by their insurance provider," says Robert Gallagher, president of the US Travel Insurance Association.

The more you know, the likelier you are to get the refund you want when your plans change.

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VisitorsCoverage Travel Insurance Review 2024

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The process of buying travel insurance can be tedious and stressful as you scour the internet for the best travel insurance companies . VisitorsCoverage exists to simplify the process by showing you all the options available for your particular travel details.

Since 2006, VisitorsCoverage has helped more than 1 million travelers check peace of mind off of their packing list, no matter the destination. It partners with popular travel insurance companies as a broker, so it can quote policies and manage payments on its website. 

Introduction to VisitorsCoverage Travel Insurance

VisitorsCoverage is a travel insurance marketplace that allows you to sort through the best travel insurance policies for your travel details and compare policies against one another. The information it provides on each policy is thorough and straightforward, so you don't have to wade through dense legalese to understand your policy. You can purchase travel insurance directly on VisitorsCoverage's website as well as manage your policy and adjust your coverage.

You'll have to file claims directly with your insurer, but VisitorsCoverage has a Claims Assistance Hub that will contact your insurer on your behalf to expedite the process and provide updates. The Assistance Hub is a great asset given that claims offices are infamously inaccessible and uncommunicative.

While VisitorsCoverage excels as a platform for travel insurance, VisitorsCoverage doesn't field customer reviews of insurance products, which you can find with some of its competitors like Squaremouth and InsureMyTrip. This isn't a major exclusion, but it means you have to conduct additional research for that information, which isn't ideal for a service that exists primarily to simplify the buying process.

Types of Policies Offered by VisitorsCoverage

VisitorsCoverage partners with many travel insurance providers to offer comprehensive coverage options. If you're looking for cancellation protection, baggage protection, and other standard coverages, it can provide many options based on your residence, destination, and costs.

It also works with carriers specific to Europe and Schengen visas. Europe-bound travelers also enjoy medical evacuation and repatriation protections. The descriptions are straightforward, and the site offers options to search for doctors, manage your plan, and more on its website,

If traveling with family, friends, or coworkers, its website may prompt you to consider group travel insurance. Coverage protects up to five travelers with health coverage in the event of an accident or illness at a reduced rate of up to 20% compared to identical coverage for five individual travelers. If you're traveling for business, you may also want to consider its business coverage, which covers lost luggage, trip interruption, and terrorism, along with emergency medical care (including emergency medical evacuation).

One thing this travel website brings to the table is variety. As an online broker, customers can get multiple quotes at once. However, its partnerships allow it to expand the most common understanding of what travel insurance covers , catering to less common travel scenarios such as non-US residents (including Americans working full-time abroad) traveling to the U.S., missionaries, and visa applicants.

Additional Coverage Options (Riders)

VisitorsCoverage has filters that can tailor your insurance search based on your needs. You'll find specific search functions for the following types of travel insurance :

• AD&D insurance coverage: This provides a lump sum benefit to the insured's beneficiary in the event of accidental death. The insured can also collect a benefit after an accidental dismemberment (losing a limb).
• Pre-existing condition insurance: This plan is designed for travelers with diagnosed conditions (existing before applying for travel medical insurance) who want to see the world without fear of what to do should a medical emergency arise. Coverage includes emergency services like hospitalization, surgery, and even medical evacuation.
• Cruise insurance: This short-term trip insurance protects cruisers from losses related to delays, cancellations, illnesses, injuries, etc., while at sea.
• Immigrant/Green Card insurance: This type of plan offers short-term coverage (up to two years) for individuals needing medical insurance coverage while visiting the United States. It's ideal for visa applicants who ideally obtain long-term healthcare through their employer once their work visa is approved.
• Student visa insurance:  Students spending a semester away from their home country or attending university in a foreign country often require travel insurance that meets certain standards.

VisitorsCoverage Travel Insurance Cost

The average cost of travel insurance is around 4-8% of trip costs. Travel insurance premiums of $100-$200 per trip are standard, especially when traveling internationally. A cancel for any reason rider raises travel insurance premiums by about 50% with most travel insurance companies. However, many travelers enjoy the peace of mind of eliminating denials for excluded causes.

Individual policy premiums are based on benefits offered plus criteria unique to each traveler, including age, health status, and the length of the trip. Because VisitorsCoverage partners with many popular travel insurance providers, shoppers can compare the cheapest options with more substantial coverage and decide which plan works best for them.

VisitorsCoverage Customer Service and Support

VisitorsCoverage has very good online customer reviews, receiving an average of 4.8 out of five stars on its Trustpilot page and 4.6 stars from Google Maps reviews left on its company headquarters located in Santa Clara, California. Negative reviews often pertain to customer experiences with unresolved claims, which isn't necessarily a reflection on VisitorsCoverage, but the actual insurance provider.

It's worth noting that VisitorsCoverage's customer support team is extremely responsive to customer reviews, usually responding within one or two business days to Trustpilot and Google Maps reviews.

How to File a Claim with VisitorsCoverage Travel Insurance

VisitorsCoverage is not your travel insurance company but a liaison between you and different travel insurance providers. As such, it's no surprise that it does not handle your claims. However, it can assist you in navigating your claims and will attempt to reach out to your insurance provider if the process is delayed.

If you input your policy number on its website, the company can identify which travel insurance company you purchased your plan from. Then it will direct you to the right website or offer the address and correct claims forms. If you don't have your policy number, its website lists the different insurers it partners with and basic claims information. If you need to file claims, the most its customer service agents can do is direct you to the right company and plan administrator.

Remember to file your claim as soon as possible, especially when seeking reimbursement for covered medical expenses. In addition to the claim form, be prepared to provide the plan administrator with copies of your passport plus any medical bills/receipts.

VisitorsCoverage Frequently Asked Questions

How do i contact visitorscoverage.

 You can contact VisitorsCoverage by calling 1-866-384-9104 or email us at [email protected]. Business hours are from 7: a.m. - 5:00 p.m. PT, Monday to Friday. You can also chat with an agent through VisitorsCoverage's website chat function.

Does VisitorsCoverage offer travel insurance for international travelers?

Yes, VisitorsCoverage has a specific search function for international trips as well as international travelers visiting the U.S.

Can I get coverage for pre-existing medical conditions with VisitorsCoverage?

VisitorsCoverage allows you to filter your search to only include policies that cover pre-existing medical conditions. 

How user-friendly is the claim filing process with VisitorsCoverage?

VisitorsCoverage doesn't have its own claims filing process, but has tools to make your filing process with your insurance provider more user-friendly. It will also contact unresponsive claims offices on your behalf.

Are adventure activities covered under VisitorsCoverage policies?

You can filter your insurance search based on companies that offer adventure activities. You'll need to conduct your own independent research to see if your particular sport is covered under a particular policy.

Why You Should Trust Us: What Went into Our VisitorsCoverage Travel Insurance Review

When writing this review, we researched and compared popular travel insurance companies based on myriad factors, including policies offered, add-ons, cost, convenience, claims process, and customer satisfaction. Information on numerous travel insurance products is used in the process, and opinions expressed are based solely on facts gleaned.

Neither marketing tactics nor standalone online reviews were used in compiling these ratings. As most customer reviews come from individuals who have yet to file a claim, an emphasis is placed on plans offered instead of services rendered. VisitorsCoverage is unusual because it's not the travel insurance company, but we reviewed it based on the support provided, its partners' coverage, etc.

You can learn more about how Business Insider rates insurance products here.

If you enjoyed this story, be sure to follow Business Insider on Microsoft Start.

• Medical Devices

Strong Financial Planning Key for Making Healthcare Accessible: Roadmap for 2024

Addressing the health insurance gap for the ‘missing middle class,’ representing nearly 30% of india’s population, is a critical financial intervention..

By RameshSwaminathan

In India , where only 34% of the population has access to essential healthcare within a 5-km radius, the need for a comprehensive financial strategy is even more pressing than ever. With nearly two-thirds of health spending driven by out-of-pocket expenses, the financial strain on individuals pushes over 55 million people into poverty every year. In this era of unprecedented healthcare advancements, the intersection of progress and responsibility calls for precise financial management priorities to ensure affordable and equitable healthcare at the grassroots levels.

Innovative Financing and Impact Investing

A well-thought-out financial management strategy can alleviate the burden on the healthcare sector and subsequently boost India’s economy . One promising avenue is innovative financing and impact investing. By focusing on disease surveillance, monitoring, and prevention, pharmaceutical companies can further lead in enhancing preventive measures and public health investments. Community engagement investments, including financial assistance initiatives for patients, can strengthen monitoring programs and boost preventive healthcare initiatives.

Strategic Investments Pave the Way for Patient-Care Innovation

To propel India into a global healthcare innovation hub, the most strategic investments should be towards steering a transformative journey in patient care through cutting-edge R&D efforts. Recent health technology investments exemplified by the reimbursement of drugs are crucial for this paradigm shift. The adoption of an orphan drug for dystrophic myotonia, approved by EMA and endorsed by the Spanish Ministry of Health, serves as a powerful testament to this way forward. This success story symbolizes the pivotal role of making precise financial investments to reshape the entire landscape of healthcare accessibility.

Innovating Health Insurance for Inclusivity

Addressing the health insurance gap for the ‘missing middle class,’ representing nearly 30% of India’s population, is a critical financial intervention. Initiatives to bridge this gap need to be rolled out to ensure adequate coverage for pre-existing medical conditions, chronic conditions like COPD, fertility and pregnancy-related treatments, etc. that hold significant potential to enable inclusivity. Innovations in health insurance can play a vital role in enhancing healthcare accessibility for millions of Indians.

Public-Private Collaboration in Building Robust Infrastructure

Fostering robust Public-Private Partnership (PPP) for healthcare infrastructure development is paramount. Such partnerships strengthen local value chains and promote programs that address financial challenges by allocating resources to improve health outcomes and alleviate the associated disease burden. Engaging actively with government entities and stakeholders signifies a strategic commitment to make a lasting impact. Collaborations with the State Governments play a pivotal role in improving the quality of life of the people.

Innovative Revenue Growth by Charting New Territories for Financial Success

Pioneering organizations are venturing into uncharted territories through diverse adjacencies, underscoring the pressing need for a strategic outlook that transcends conventional models. The essence of this approach lies in recognizing the imperative to adapt and thrive in our ever-evolving industry .

A pivotal aspect of the strategic evolution is the shift towards value-based care. Organizations at the forefront of this transformative model ensure financial sustainability and demonstrate improved patient outcomes. This commitment to a more comprehensive and effective healthcare approach is reflected in success stories, including ventures into DTx, Diagnostics and Neurorehabilitation. These ventures serve as a beacon of a forward-thinking approach and showcase the dedication to exploring innovative avenues. By proactively positioning in such dynamic areas, we secure financial success and fortify our organizations as trailblazers in the industry.

The roadmap for 2024 underscores a critical imperative for a comprehensive financial strategy to revolutionize healthcare accessibility across India. As we navigate this intersection of unprecedented healthcare advancements and societal responsibility, it is clear that precise financial management priorities are the lynchpin for achieving affordable and equitable healthcare at grassroots levels. The call to action echoes the diversification of investments in infrastructure, R&D and capacity building to realize India’s vision of Universal Health Coverage by 2030.

(The author is an Executive Director & Global CFO, Lupin. Views expressed are personal and do not reflect the official position or policy of the FinancialExpress.com.)

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Ukraine war latest: Putin wraps up China trip with subtle message for West; drone strike hits Russian region

Putin has concluded his two-day visit to China with a back-handed rebuke for Western powers. Meanwhile, one person has been killed and another injured in a Ukrainian drone attack in Russia's Kursk region, local authorities say.

Saturday 18 May 2024 10:40, UK

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• Putin concludes trip to China with veiled reference to West
• One dead in airstrike on Odesa | Person killed gardening in Russia, local governor says
• Analysis: Great power politics on display in China visit
• Were Putin and Xi really pictured with their 'nuclear footballs'?

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Ukrainian soldiers were forced to communicate only by radio and phone when intense Russian jamming disrupted their satellite internet connection, according to a report by the Washington Post.

The Ukrainian brigade in northern Kharkiv lost connection to drone and communications systems as Russian forces began their incursion on 10 May, the newspaper reported. 

It is reportedly the first time that Russian electronic warfare has completely knocked out the Ukrainian Starlink connection since the start of the war. 

A Ukrainian soldier told the Washington Post the disruptions prevented Ukrainian forces from conducting basic reconnaissance.

The Institute for the Study of War (ISW) said it was "notable" Russian forces were able to achieve such a widespread effect and said they may have waited to deploy a new electronic warfare adaptation during the beginning of the operation. 

Ukraine's military claims it has shot down all 13 drones it says Russia launched overnight from Primorsko-Akhtarsk and Kursk. 

The Ukrainian Air Force said that, along with missile units of the Armed Forces, it intercepted the drones over Kharkiv, Poltava, Vinnytsia, Mykolaiv, and Dnipropetrovsk regions. 

One person has been killed and another injured in a Ukrainian drone attack in Russia's Kursk region, acting regional governor Alexei Smirnov said.

It comes after a resident in the southern Russian region of Belgarod was killed by a drone while gardening on Friday (see our 7.43am post). 

Russian forces launched drone attacks on two energy facilities in Ukraine overnight, according to the country's grid operator Ukrenergo.

There were no casualties and power was not cut off to customers, the company wrote on Telegram. 

One of the attacks was in the central region of Poltava, Filipp Pronin, head of the regional military administration, said on Telegram. 

The other damaged facility is in the east of the country, Ukrenergo said. 

For context: Russia has increased its attacks on Ukrainian energy systems in recent months.

Sky News analysis of data from Ukrenergo shows in March 2024, an average of 889,000 Ukrainians were without power on any given day - the highest number since the war began in February 2022.

Ukraine's second largest city of Kharkiv has come under intensifying attacks in recent weeks. 

An airstrike on Friday killed three people and injured 31 more, while at least two more people were injured in separate attacks on the region. 

These photos from Reuters show the aftermath of strikes on Friday. 

A close ally of Vladimir Putin has said the EU "does not tolerate" free speech after the bloc banned four more Russian media outlets (see our 7.50am post). 

"The EU leadership can only talk about freedom of speech, but in fact it does not tolerate it," said Vyacheslav Volodin, the speaker of the State Duma.

"They block any alternative point of view, destroy freedom of speech, violate the right to free dissemination and receipt of information." 

Russia warned the EU's decision will result in a harsh response against Western media in Moscow, but has yet to say which media organisations it will affect.

The number of victims from a reported Russian airstrike on Friday has risen, officials say.

At least three people are now said to have died, with another 31 injured, regional governor Oleh Syniehubov said.

It is not clear what the attack targeted.

Two more people were injured in separate attacks on Kharkiv on Friday, Mr Syniehubov wrote on Telegram.

Kharkiv, Ukraine's second largest city, and the surrounding region have long been targeted by Russian attacks but the strikes have become more intense in recent months.

Vladimir Putin has wrapped up his trip to China by emphasising the countries' strategic ties as well as his own personal relationship with Chinese leader Xi Jinping.

The pair spent almost a whole day in "substantive" talks, he said. 

The partnership between China and Russia "is not directed against anyone," Mr Putin said in a veiled reference to the West. 

"It is aimed at one thing: creating better conditions for the development of our countries and improving the well-being of the people of China and the Russian Federation." 

But he still had a back-handed rebuke for the US and others who oppose the Moscow-Beijing relationship, saying an "emerging multipolar world... is now taking shape before our eyes". 

"And it is important that those who are trying to maintain their monopoly on decision-making in the world on all issues... do everything in their power to ensure that this process goes naturally," he said. 

Both Russia and China have frequently spoken of the "emerging multipolar world" in response to what they view as US hegemony. 

The EU has accused four Russian media outlets of spreading propaganda and disinformation about the Ukraine war and banned them from broadcasting in its 27 member nations. 

The latest batch of broadcasters consists of Voice of Europe, RIA Novosti, Izvestia and Rossiyskaya Gazeta, which the EU claims are all under control of the Kremlin. 

The move comes as the EU heads into parliamentary elections in three weeks. 

The EU said in a statement that the four are in particular targeting "European political parties, especially during election periods".

One Russian was killed and another injured while they were gardening just inside the Russian border, regional governor Vyacheslav Gladkov said on Friday.

A Ukrainian drone hit the village of Novaya Naumovka in the southern Russian region of Belgarod, Mr Gladkov wrote on Telegram. 

Sky News could not independently confirm the report. 

Ukraine has launched frequent drone and shelling attacks on Belgorod and other Russian regions on its border.

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Russia-Ukraine war: Belarus to hold tactical nuclear drills; Kyiv detains two Ukrainian officials over plot to kill Zelenskiy – as it happened

Ally to take part in exercises alongside Russia; Ukraine says it has exposed network of agents run by Moscow

• 7 May 2024 Closing summary
• 7 May 2024 Belarus holding tactical nuclear drills together with Russia, Tass reports
• 7 May 2024 Kyiv detains two Ukrainian security officials over plot to assassinate Volodymyr Zelenskiy
• 7 May 2024 Ukraine says it has foiled Russian plot to assassinate Zelenskiy
• 7 May 2024 Russia and Ukraine accuse each other of using chemical weapons on battlefield
• 7 May 2024 Putin: Russia open to developing relations with West on equal terms
• 7 May 2024 Vladimir Putin arrives at inauguration ceremony
• 7 May 2024 EU plans to sanction Ukrainian media oligarch accused of treason by Kyiv

Belarus holding tactical nuclear drills together with Russia, Tass reports

Reuters is reporting that Belarus will be holding tactical nuclear drills together with Russia , according to the state news agency TASS.

Belarus has begun checks on the readiness of its army to deploy tactical nuclear weapons, simultaneously with a drill being carried out by Russia.

Russia said on Monday it would practise the deployment of tactical nuclear weapons as part of a military exercise after what Moscow said were threats from France, Britain and the United States.

Belarusian leader Alexander Lukashenko said in April that "several dozen" Russian tactical nuclear weapons had been deployed in Belarus under an agreement announced last year by himself and President Vladimir Putin .

Closing summary

This blog is closing for the day. Below is a roundup of today’s stories:

Ukraine announced it had detained two Ukrainian security officials who they claim were involved in a plot coordinated by Russia to assassinate senior Ukrainian officials, including President Volodymyr Zelenskiy. The Security Service of Ukraine said in a statement that it had exposed a network of agents run by Russia’s Federal Security Service whose aim was to assassinate Zelenskiy and other senior Ukrainian political and military officials.

Belarus has begun checks on the readiness of its army to deploy tactical nuclear weapons, simultaneously with a drill being carried out by Russia. Russia said on Monday it would practise the deployment of tactical nuclear weapons as part of a military exercise after what Moscow said were threats from France, Britain and the US.

During his inauguration, where he sworn in for another term as Russian President, Vladimir Putin did not rule out dialogue with the West but said it needed to be on equal terms. In a short speech, Putin also said that Russia was open to developing relations with other countries he described as “the world’s majority”.

Russia and Ukraine have accused each other at the global chemical weapons watchdog in The Hague of using banned toxins on the battlefield, the organisation said on Tuesday. The Organisation for the Prohibition of Chemical Weapons (OPCW) said that the accusations were “insufficiently substantiated” but added that “the situation remains volatile and extremely concerning regarding the possible re-emergence of use of toxic chemicals as weapons.”

The EU plans to sanction Viktor Medvedchuk, a former Ukrainian politician and businessman accused of high treason by Kyiv, who was released to Russia in a prisoner exchange in 2022. In addition, the bloc is seeking to ban four more Russian media outlets from the airwaves and internet in its latest round of measures against Russia.

Reuters reports that Britain, the US and Australia have sanctioned a senior Russian leader of the cybercrime gang LockBit, the British government said on Tuesday.

Dmitry Khoroshev will face asset freezes and travel bans after being identified as one of the leaders of LockBit, the ransomware group which has extorted over $1bn from victims globally, Britain said.

“In sanctioning one of the leaders of LockBit we are taking direct action against those who continue to threaten global security, while simultaneously exposing the malicious cybercriminal activity emanating from Russia,” the British minister for the Indo-Pacific, Anne-Marie Trevelyan, said in a statement.

Here are some clips from Vladimir Putin’s inauguration ceremony earlier on Tuesday.

In a speech made after he swore an oath on the constitution, Putin called on the west to approach dialogue with Russia as “an equal”. He said: ‘The dialogue, including on issues of security and strategic stability, is possible, but not from a position of force’.

“Together with our partners in Eurasian integration, with other sovereign centres of development, we will continue to work on forming a multipolar world order, an equal and indivisible security system.”

Reuters reports that Polish prime minister Donald Tusk said that in order for Europe to avoid conflicts and be safe it must increase its defence capabilities, and he repeated his call for the construction of a common European air defence system.

In the face of the conflict in Ukraine , Poland is strengthening its defence capabilities, allocating over 4% of its Gross Domestic Product.

Speaking at the European Economic Congress, a meeting of politicians and business figures in Katowice, Tusk said EU countries should take joint action to increase spending on defence by at least 100 billion euros ($107 billion).

"Europe must be prepared in the next dozen or so months and the entire next five years for a situation in which no power in the world will dare raise a hand against it," he said.

"Big money will move the war away from Europe's borders for a long time, perhaps permanently."

A joint air defence "must become a European project that will be a financial effort to build a dome over Europe," he said. "We have many more initiatives and meetings than real actions to defend the European sky."

The President of the European Commission, Ursula von der Leyen, who attended the congress, also said Europe must spend more on defence, and declared that if she remains in office for another term she will propose new defence projects.

She promoted a previously announced proposal for the creation of a full-time EU defence commissioner, who would help support the European defence industry.

Russian deputy foreign minister Sergei Ryabkov said on Tuesday that Russia's moratorium on deployment of intermediate-range and shorter-range missiles is in question because of the "destructive" approach of the US, Reuters reports citing Russia's state news agency RIA.

Russia and the US occasionally exchange views on strategic stability, Ryabkov said, adding that US ambassador Lynne Tracy had left Russia for a certain period of time, TASS news agency reported.

Kyiv detains two Ukrainian security officials over plot to assassinate Volodymyr Zelenskiy

Here’s more from AFP on the alleged plot to assassinate Volodymyr Zelenskiy:

Ukraine announced Tuesday it had detained two Ukrainian security officials involved in a plot coordinated by Russia to assassinate senior Ukrainian officials, including President Volodymyr Zelenskiy. Kyiv says that the Ukrainian leader has been targeted by Russia on multiple occasions, including at the beginning of the Russian invasion in February 2022. The Security Service of Ukraine said in a statement that it had exposed a network of agents run by Russia’s Federal Security Service whose aim was to assassinate Zelenskiy and other senior Ukrainian political and military officials. “The network, whose activities were supervised by the FSB from Moscow, included two colonels of the State Security Department who were leaking classified information to Russia,” the SBU said. It said that Russia had worked to identify individuals close to Zelenskiy’s security detail who could take the Ukrainian leader hostage and kill him. Polish and Ukrainian prosecutors announced last month they had detained a man suspected of aiding a Russian assassination plot on Zelenskiy. And the SBU said last August that a woman had been arrested for over a plot of kill the Ukrainian leader by trying to uncover details of his movements outside Kyiv.

I’ve corrected a post at 12.27 which erroneously stated that France had summoned Russia’s ambassador, following updated information from the Reuters newswire.

Reuters updated its despatch with the following:

France said on Tuesday that its ambassador to Russia had been summoned on 6 May and accused Moscow’s diplomatic service of manipulating information and intimidation.

Russia’s foreign ministry said on Monday it had summoned France’s ambassador in Moscow but did not give a reason.

“France notes that diplomatic channels are once again being abused to manipulate information and intimidate,” France’s foreign ministry said, adding “the Russian Ministry has once again engaged in a reversal of responsibilities” and “is pursuing its aggressive maneuvers aimed at destabilizing European countries, notably through cyberattacks and hybrid actions”.

France said on Tuesday that its ambassador to Russia had been summoned on May 6 and accused Moscow’s diplomatic service of manipulating information and intimidation.

Ukraine says it has foiled Russian plot to assassinate Zelenskiy

Ukraine’s SBU security service claims it has caught a network of Russian agents plotting to assassinate Volodymyr Zelenskiy and other government officials, Reuters reports.

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