fifa world cup trophy tour london

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Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA World Cup Trophy Tour by Coca-Cola takes off from London

Today the global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off with an official launch ceremony in London, with former FIFA World Cup™ winners Sir Geoff Hurst of England and Andrea Pirlo of Italy on hand to celebrate and send the FIFA World Cup Original Trophy off on its worldwide journey.

Starting today, Coca-Cola is inviting fans around the world to get #ReadyFor the highly anticipated 2018 FIFA World Cup™ by giving them the once-in-a-lifetime opportunity to get up close to the same Trophy that will be presented to the winning country of the tournament in July. The FIFA World Cup™ Trophy Tour by Coca-Cola will visit 91 cities, across 51 countries and six continents, giving thousands of fans the chance to experience football’s most coveted prize.

This is the fourth time in history that Coca-Cola and FIFA have come together to bring the Trophy Tour to the world. This year, the 2018 FIFA World Cup™ Trophy Tour will touch down in a number of nations for the first time ever, including Iceland, Austria and Mongolia.

“As football fans around the world gear up for the 2018 FIFA World Cup, we want to make sure they are ready for all of the emotions that this summer’s tournament will bring,” said Ricardo Fort, Vice President of Global Sports Partnerships, The Coca-Cola Company. “The Trophy Tour will give fans everywhere a taste of the excitement that’s to come, not to mention a once-in-a-lifetime chance to see the Trophy for themselves.”

“Following the success of the first phase of the FIFA World Cup Trophy Tour, which gave more than 220,000 people across Russia the chance to see the FIFA World Cup Trophy with their own eyes, we are very excited to now offer this unforgettable opportunity to football fans around the world.” added Philippe Le Floc’h, FIFA's Chief Commercial Officer. “The next few months are going to bring joy and wonder to hundreds of thousands of people from over 50 countries, and we thank Coca-Cola for partnering with us in taking the FIFA World Cup to the world.”

Pirlo added: “It is a great honour that I could be here today to send-off the FIFA World Cup Trophy Tour plane on its journey around the globe. Being able to once again hold the Original Trophy brings back amazing memories for me, and I cannot wait to find out who will lift this precious sporting icon after the Final of the 2018 FIFA World Cup. This Trophy represents the absolute pinnacle of a player's career.”

Before starting on its global tour, the FIFA World Cup™ Trophy Tour by Coca-Cola travelled across Russia for three months, spanning more than 16,000 kilometers and visiting 16 cities, making it the longest host country tour in history.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit the official website www.fifa.com/trophytour, the official Facebook page www.facebook.com/trophytour and the official Instagram page at https://www.instagram.com/trophytour/ .

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978.  Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

Press Releases

Fifa world cup™ trophy tour by coca-cola kicks off global journey in dubai.

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, United Arab Emirates--(BUSINESS WIRE)-- The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220512005313/en/

Iker Casillas and Kaká at the FIFA World Cup Trophy Tour by Coca-Cola First Stop Event in Dubai. Photo Credit: Getty Images

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

View source version on businesswire.com: https://www.businesswire.com/news/home/20220512005313/en/

Alison Glenn [email protected]

Source: The Coca-Cola Company

Released May 12, 2022

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Discover FIFA's Annual Report 2023

Media Release

Fédération Internationale de Football Association

FIFA Strasse 20, P.O Box 8044 Zurich, Switzerland, +41 (0) 43 222 7777

FIFA World Cup™ Trophy Tour by Coca-Cola resumes

Following a send-off event at the Home of FIFA in Switzerland, the trophy resumed its globetrotting journey in Seoul, Korea Republic

Ahead of Qatar 2022™, for the first time ever, the FIFA World Cup™ Trophy Tour by Coca-Cola will visit all 32 nations that have qualified for the tournament

Simultaneously, FIFA is launching its Spotlight: Your Dreams global campaign with legends and creators, including social media sensation Noah Beck

The second and final leg of this year’s FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today in Seoul, Korea Republic, following a send-off event at the Home of FIFA in Zurich starring 2002 FIFA World Cup™ winner Gilberto Silva. The spellbinding journey – which, for the first time, is offering all 32 qualified nations the chance to see football’s biggest prize up close – will finish in Doha, Qatar just a few days before the greatest show on Earth gets under way on 20 November 2022. Thanks to Coca-Cola, FIFA’s longest-standing partner, the FIFA World Cup Trophy Tour by Coca-Cola has been bringing the most iconic trophy in the world to fans globally since 2006. In total, the 2022 edition will stop in 51 countries and territories, taking Coca-Cola and FIFA one step closer to the goal of the trophy visiting each of FIFA’s 211 member associations by 2030.

Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The first phase of the FIFA World Cup Trophy Tour by Coca-Cola was a fantastic success, engaging the broader public through the magic of the largest football festival on Earth.”

“By, for the first time, visiting all the nations that have qualified for the FIFA World Cup, the momentum of the Trophy Tour will continue to build, giving fans of all ages a taste of the excitement to come – and we hope they will join us in Qatar later this year for the ultimate celebration of the beautiful game.”

Simultaneously, FIFA is launching its Spotlight: Your Dreams campaign with an announcement from Noah Beck, a former collegiate football player turned social media sensation, who is the global ambassador for the campaign. FIFA Legends at several tour destinations will be sharing their dreams – past, present and future – and fans will be able to create their own “Dream Cam” moments in an augmented-reality photo experience. Emerging artists from football and beyond, commissioned and spotlighted by FIFA, will make guest appearances on-site to showcase their own FIFA World Cup-themed artwork. FIFA is also set to give fans around the world the stage to share their FIFA World Cup dreams in the form of fan art, via social media, in a contest that will conclude at the end of the tour. FIFA+ , FIFA’s brand-new, world-class digital platform created to connect football fans across the globe, will be home to the “Dream Gallery” – the hub for all campaign information, influencer and fan content and other interactive features.

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2022 FIFA WORLD CUP™ TROPHY TOUR BY COCA-COLA CONCLUDED IN QATAR

Fifa world cup™ original trophy unveiled in qatar by marcel desailly.

The FIFA World Cup™ Original Trophy yesterday reached the final destination of its global Tour yesterday ahead of the 2022 FIFA World Cup™ which kicks off next week.

As the fifth FIFA World Cup™ Trophy Tour by Coca‑Cola came to its conclusion, FIFA and Coca‑Cola staged several events, beginning with an unveil of the FIFA World Cup™ Original Trophy at Hamad International Airport in Doha.

The reveal marked two days of events including a grass roots football coaching session at the Aspire Academy with Marcel Desailly, a VIP event at the Alwadi Hotel and a special event with over 4,000 FIFA World Cup™ volunteers.

Marcel Desailly revealed the one-and-only, solid-gold Original FIFA World Cup™ Trophy alongside Nazli Berberoglu, FIFA World Cup General Manager at The Coca‑Cola Company at the Alwadi Hotel. It is the same trophy presented by FIFA to the team winning the FIFA World Cup™.

Over the course of 2022, the Original FIFA World Cup™ Trophy travelled to 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to visiting all FIFA’s 211 Member Associations by 2030. For the first time, the tour visited all 32 FIFA World Cup™ qualifying countries, inspiring fans across the world through exclusive consumer experiences.

Nazli Berberoglu, FIFA World Cup General Manager at The Coca‑Cola Company said: “At Coca‑Cola, believing is magic and we are proud to have brought fans this once-in-a-lifetime experience across the world. With the the FIFA World Cup™ Original Trophy reaching its final destination, it kick-starts two days of events, where we’ll give Qatar football fans an opportunity to see the most iconic symbol in football. For the first time ever, the FIFA World Cup™ Trophy Tour by Coca‑Cola started and finished in the Middle East, celebrating the region’s first ever FIFA World Cup™.”

The 2022 FIFA World Cup™ Trophy Tour by Coca‑Cola saw over 100,000 fans from across the world get the chance to experience football's most coveted prize. From the Eiffel Tower in Paris and Wembley Stadium London to the Maracana Stadium Brazil to Saudi Arabia’s iconic At-Turaif District in ad-Diriyah and the Coca‑Cola Arena in Dubai; the Original Trophy visited 12 markets for the very first time this year, with 16 FIFA World Cup winning Legends participating through the Tour.

As the FIFA World Cup™ Original Trophy was revealed at Hamad International Airport, Marcel Desailly said: “It is such an honor to be here in Qatar as the FIFA World Cup™ Trophy Tour by Coca‑Cola reaches its final destination, exciting and inspiring fans on its journey. Lifting the Original FIFA World Cup™ Trophy has the power to excite millions of fans and after witnessing Qatar’s passion for football first-hand, I know the two-day Tour will continue to excite and engage fans in Qatar.”

The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official sponsor of the FIFA World Cup™ since 1978. Coca‑Cola has advertised at every FIFA World Cup™ stadium since 1950 and is a long-time supporter of football at all levels. This is the fifth time that Coca‑Cola and FIFA have come together to bring the FIFA World Cup™ Trophy Tour by Coca‑Cola to the world.

Get involved by posting your own FIFA World Cup Trophy Tour™ memories by using the hashtag #BelievingIsMagic

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FIFA World Cup™️ Trophy Tour by Coca‑Cola Kicks Off Global Journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca‑Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, May 12, 2022 – The FIFA World Cup™ Trophy Tour by Coca‑Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca‑Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca‑Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca‑Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™. 

The FIFA World Cup™ Trophy Tour by Coca‑Cola will stop in 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences. 

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca‑Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first stop event in Dubai. 

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca‑Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.” 

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca‑Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca‑Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources. 

The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978.  Coca‑Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca‑Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on  Twitter ,  Instagram ,  Facebook  and  LinkedIn .

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FIFA World Cup Trophy Tour with Coca Cola

The FIFA World Cup Trophy Tour with Coca Cola has been going since 2006, bringing the trophy on show to all the football fans across the world. As part of this prestigious exhibition event, The Graphical Tree were honoured to work with with long standing client, M&C Saatchi Sports & Entertainment, who managed the exhibition in Earls Court, London.  And, entrusted us with with all print production.

Large exhibition graphics for impact

The design and artwork were produced by creative agency Branch. We worked closely with Branch from the start of the job to make sure everything was understood and ran smoothly. First on the list was a site visit to the venue, which was the huge Earls Court Two exhibition event space. This consisted of 17,000 square metres of floor space and was entirely column-free. That’s a lot of space for exhibition graphics, many being large in size to enable maximum impact to the exhibition visitors.

Working together to install large banners

After the site visit we kept in close contact with Branch to answer any logistical questions. We were also able to start our own preparation. This included due diligence on Health & Safety and planning ahead for the installation . Ongoing conversations with Branch meant we were aware in advance of large banners to be hung high up. To do this we commissioned scissor lifts to accommodate our team of graphic installers.

Large vinyl PVC banners

The majority of the signage was produced using hemmed vinyl PVC. This included hanging vinyl banners approx 3m x 10m and 30m x 3m in size. We also produced large triangular registration banners that were cable tied and hung outside of the venue. As well as the super-wide graphics we also produced smaller scale signage for the event. This included lightbox prints for illumination outside the venue, freestanding outdoor signs and information graphics.

Print finish

The main event was the presentation viewing of the world cup. As you can imagine this was a great photo opportunity for the press and attendees. With this in mind it was important that graphics were printed to a matte substrate and not gloss. This kept glare from venue lighting and flash photography to a minimum. When involved from the start in the project, and privy to the full brief, we can make recommendations to product materials similar to how we did this for the FIFA World Cup Tour project. This always helps to enhance the end result for both the client and the public alike.

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World Cup trophy explained: Do the winners keep it and what is it made of?

The FIFA World Cup Trophy is one of the finest in men’s sport.

It is the piece of silverware that every footballer grows up wanting to get their hands on. But, as the tournament only comes around once every four years, only a select few are able to lift it high above their heads.

With just a week until it will be the focus of attention for TV cameras across the planet,  The Athletic  explores everything there is to know about the World Cup trophy (and its predecessor).

Do the World Cup winners keep the trophy?

Unfortunately, the winners of the World Cup are not allowed to keep the trophy.

You might think that the victors would be able to keep the trophy in their possession until the competition is played again four years later but that is not the case.

In the past, it was very different. Winners would keep the trophy from the day they were awarded it until the day of the final draw for the next tournament.

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But, because of a number of concerns over its safety — which I’ll come onto later — it largely stays in one location.

Read more: World Cup 2022 prize money: What payout will France or Argentina receive for winning in Qatar?

Instead of being able to keep the official trophy, each winning team is given a gold-plate bronze replica. This is referred to as the World Cup Winners’ Trophy rather than just the World Cup Trophy.

As a result of winning it three times, Brazil were allowed to keep the original trophy, as per the wishes of Jules Rimet. However, the same sentiment has not been upheld for the newer trophy.

Had it been the same, Germany would have kept the World Cup Trophy in 2014 after also lifting it in 1974 and 1990.

Where is the World Cup Trophy kept?

The World Cup Trophy is kept at the FIFA headquarters in Zurich, Switzerland.

The only time it leaves its home is on occasions that FIFA deems worthy. You will be glad to hear that two of those occasions are the first and last games of the finals, the latter for when it is awarded to the winning team.

The trophy also leaves its casing for the tournament draw where it is given pride of place as the groups are learned a few months before each World Cup.

To ensure fans have the chance to feast their eyes on one of sport’s finest honours, there is an official global tour during every tournament cycle.

Ahead of this year, the FIFA World Cup Trophy Tour visited all 32 of the nations that qualified for the Qatar tournament. FIFA aims to show the trophy to each of its member states by 2030, the year of the 23rd World Cup.

Do the players keep mini trophy replicas?

Every member of the squads who finish first, second or third at the World Cup will receive a medal. For most players, only a gold one is worthwhile but the runners-up and winners in the third-place play-off will still have a medal placed around their necks.

As well as a gold winners’ medal, the players from the victorious team have been known to receive a mini replica of the World Cup trophy.

Read more: Why has World Cup final pitch been relaid? 

At the last World Cup, in Russia, Jurgen Klinsmann claimed that each of the France players would all receive a mini replica as well as the medal. Although, it is unclear whether those are awarded by FIFA or by the football association of the winning nation.

What is the World Cup trophy made of?

With Brazil keeping the Jules Rimet trophy in 1970, a new trophy had to be commissioned for the following tournament in Germany. FIFA launched a competition and received 53 submissions from around the world.

They chose the design submitted by Silvio Gazzaniga and the Italian’s creation is the trophy held in such high esteem today.

World Cup Road Trip, Day 9: Meeting the relatives of the man who created the famous trophy

The trophy is 14.4 inches in height with a base 5.1 inches wide and it weighs just over 13 pounds. That weight has led to plenty of questions about whether the trophy is hollow because it if were solid gold, it would be expected to weigh more than 150 pounds.

While it is likely hollow, the trophy does still contain a lot of gold: 30,875 Carats of 18 karat gold to be precise.

The two emerald green-coloured bands that loop around the base of the trophy are made of malachite.

How much is the World Cup trophy worth?

When FIFA informed Gazzaniga that his design had been chosen for the World Cup Trophy, it was rumoured to have cost around $50,000 to produce.

Fast forward almost half a decade and that cost would be closer to $250,000 with the current price of gold.

While it is rather simple to calculate the production cost, working out the sale price is significantly more complex.

For reference, the shirt worn by Diego Maradona when he scored the infamous ‘Hand of God’ goal sold for more than £7million ($8.6m) at auction back in May.

If the World Cup Trophy was to ever reach an auction — which is extremely unlikely — it would almost certainly fetch tens of millions.

Valuations a few years ago suggested it may be worth somewhere in the region of $20million (£16.3m) which makes it almost certainly the most expensive trophy in sport.

What happened to the Jules Rimet Trophy?

As far as trophies go, the original trophy that was given to winners of the World Cup had an eventful lifespan.

Initially called ‘Victory’, it was renamed in 1946 to the Jules Rimet Trophy in honour of FIFA’s long-serving president who passed the vote to introduce the global tournament.

After being given to Uruguay and Italy (twice) between 1930 and 1938, it was hidden during the Second World War in a shoebox under the bed of Ottorino Barassi. FIFA’s vice-president took that evasive action to avoid it falling into the wrong hands.

When it re-emerged after the war, it was successfully handed to four more winners and kept in safe hands. That was until 1966 when it was stolen during a public exhibition in London just a few months ahead of the World Cup.

It was, luckily, found a week later.

A dog named Pickles was credited with finding one of the world’s most iconic trophies at the bottom of a garden in south London. Almost exactly four months later, Queen Elizabeth II handed it to England captain Bobby Moore.

Four years later, Brazil picked up the Jules Rimet Trophy for the final time. As they had won the World Cup for a record-breaking third time, they they became the permanent holders of the trophy.

The Brazilian Football Confederation (CBF) headquarters in Rio de Janeiro was where it was kept, in a cabinet fronted with bulletproof glass. It was, however, lost forever in December 1983 when it was stolen from its cabinet. Rumours have since spread that it was melted down and sold.

Following that series of events, it is not hard to see why FIFA are so keen to protect their current trophy.

(Top photo:

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Ed Mackey is an Explainer Journalist for The Athletic, based in Leicester. He is a Football Journalism graduate from the University of Derby.

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Coca-Cola: FIFA World Cup Trophy Tour

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In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks.

The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour.

The Exhibition

Football. Fútbol. Fußball. Voetbal. Calcio. Jalkopallo. Kora. Soccer. The names vary, but the game’s the same. And it’s played everywhere. In every village and city in every country on every continent.

That’s why when you enter the exhibition of the FIFA Museum you are greeted by giant video screens showing football from locations around the world. It is a worthy beginning of an exhibition that is dedicated to a game that continues to connect and inspire the world.

The Rainbow

The Rainbow is a 35-metre showcase of national team shirts celebrating the global appeal of association football. All 211 member associations of FIFA are represented in The Rainbow .

Member associations and players are represented in the inner circle of The Rainbow by their national team shirts. The shirts are not arranged alphabetically or according to their place in the world rankings, but according to their colour - like a rainbow.

The outer ring pays tribute to the fans – the lifeblood of the game. In every country, their passion is what makes football the most popular sport in the world.

The Timeline

The Timeline is 13 metres long, but it needs that length to trace the history of the game of association football from its origins in the British Isles to its pre-eminent position in the sporting world today. Using the dates on which the member associations joined FIFA , it illustrates the growing enthusiasm for association football throughout the world.

A key feature of The Timeline is the panel that charts the changes to the Laws of the Game. From the original 13 to the current 17, not a single sentence remains unaltered. The Timeline is also the story of new tournaments that have shaped the history of association football, such as the FA Cup in 1871/72 in club football or the Copa América for nationl teams in 1916. Naturally, the World Cups organised by FIFA, in all their variations, are also prominently represented.

In 1947, a match was played between Great Britain and Europe in Glasgow, to celebrate the return of the four British associations to FIFA. The game was dubbed the “Match of the Century”. The commemorative plate now on display in the Timeline was presented by FIFA President Jules Rimet to the Great Britain captain George Hardwick.

The Foundations

The Foundations is the smallest room in the museum, yet one of the most significant. It tells the story of the creation of FIFA in 1904 and the mission of the founding fathers: that FIFA will develop and control international football. The aims of the founders are enshrined in the ten articles of the original statutes.

How those aims were put into practice is the focus of the six pillars which dominate the room. From humble beginnings in a small corner of Europe, the scope of FIFA’s work has expanded, and today its global reach and work can be explored in the giant interactive world map on the main wall.

One of the star exhibits in the FIFA Museum is the first minute book of the International Football Association Board. Dating from 1886, it is one of five that record the changes to the Laws of the Game at the annual meetings of the IFAB. The minutes of each meeting are signed by the delegates who attended.

Apart from the current FIFA World Cup Trophy, the most valuable item in the FIFA Museum is a piece of semi-precious lapis lazuli rock. It is the original base of the Jules Rimet Cup, that was stolen with its new base in Brazil in 1983. The original base, replaced with a bigger on after the FIFA World Cup 1954, was found in the FIFA archives in 2014. It now supports a replica of the Jules Rimet Cup, the exact origin of which is unknown.

The FIFA World Cup Gallery

The FIFA World Cup Gallery is the largest room in the museum and is dedicated to the two most important competitions run by FIFA – the FIFA World Cup and the FIFA Women’s World Cup. It is the beating heart of the museum.

The history is brought to life through displays dedicated to each tournament, showcasing extraordinary objects from football’s past: a shirt from the first finals in Uruguay, a tracksuit worn by Pelé at the 1958 finals, the kit and gold medal won by April Heinrichs, the first woman to lift the Women’s World Cup.

Pride of place goes to the two trophies themselves, both of which have a permanent home within the museum. The FIFA World Cup trophy made its debut at the 1974 World Cup, after Brazil were allowed to keep the Jules Rimet trophy after winning the title for a third time in 1970. The FIFA Women’s World Cup Trophy dates from 1999, when it was introduced for the finals in the USA.

Tactical diagram drawn by Germany coach Tina Theune-Meyer in preparation for the semi-final against the USA at the FIFA Women’s World Cup USA 2003. Germany won the match 3-0 and went on to win the title for the first time.

In 1978, many people still didn’t have colour television. And on black-and-white TV, dark colours were hard to tell apart. So when the blue shirts of France met the red of Hungary in Mar del Plata, someone had to change. That someone was France – but an error by their team supervisor led to both teams arriving with white shirts. The match was delayed for 40 minutes before the arrival of France’s replacement kit, provided by local club Atlético Kimberley.

Before taking the lift to the first floor, an emotional highlight of any visit can be experienced in the Cinema . On the unique 180° screen visitors can watch the two short films "The Final" and "The patch of Champions".

"The Final" is an original short film made up entirely of footage from finals of the FIFA World Cup.

"The path of Champions" follows the teams at every FIFA Women’s World Cup to discover who beat the odds to become world champions.

Outside the cinema is the Curva Nord. It is named after some of the world’s most famous stands. It contains seats from stadiums which have staged great World Cup moments, including London’s Wembley in 1966, Munich’s Olympiastadionin 1974, and Cape Town’s Green Point in 2010.

eFootball: The Virtual Pitch

eFootball is a compelling part of global football culture. The boundary between simulation and reality is becoming increasingly blurred and every day around the world, millions of living rooms are transformed into virtual pitches.

With hundreds of millions of fans living out their passion for the beautiful game virtually, eFootball is here to stay. The exhibition presents how the FIFA series and FIFA’s eFootball tournaments are part of the global phenomenon that is eSports.

In the eFootball universe, gamers compete individually, as members of eSports teams and in national teams. Get to know the different FIFA tournaments and champions and take a selfie with the biggest prize in eFootball: the FIFAe World Cup Trophy.

Technological developments are closing the gap between real life and the virtual world. Discover how the appearance of footballers in the game changed over time and let yourself be transported into the game to celebrate a goal with the stars.  Take deep dive into the fascinating world of eFootball in our immersive video installation.

The Pinball

The finale of every visit to the FIFA Museum is the unique pinball.

In five disciplines, visitors can demonstrate their own talent with the ball.

The multiball awaits at the end. With the right accuracy, it may even be enough for a place on the leaderboard.

Skills, Celebrations & Exclusive Content. Right here. Skills, Celebrations & Exclusive Content. Right here.

The biggest-ever fifa women’s world cup™ trophy tour embarked on a global journey ahead of the fifa women’s world cup australia & new zealand 2023™. the biggest-ever fifa women’s world cup™ trophy tour embarked on a global journey ahead of the fifa women’s world cup australia & new zealand 2023™., skills trainer skills trainer.

T20 World Cup trophy tour reaches Trinidad and Tobago

THE Trinidad and Tobago leg of the 2024 International Cricket Council (ICC) men's Twenty/20 World Cup Trophy tour will be held on May 18, with key stops to be made at the Brian Lara Cricket Academy (BLCA) in Tarouba, the Queen's Park Oval in St Clair and the Buccoo Integrated Facility in Tobago.

The trophy tour in Trinidad will begin at the BLCA, with a cultural show and meet and greet with fans from 10 am to 1 pm. Members of past West Indies men's and women's T20 World Cup teams will be at the Tarouba venue to interact with fans and the trophy. Former West Indies men's players such as Samuel Badree, Denesh Ramdin, Ravi Rampaul and Lendl Simmons are expected to be in attendance, along with former women's players like Stacy-Ann King, champion off-spinner Anisa Mohammed and former Windies captain Merissa Aguilleira.

Acting Minister of Sport and Community Development Randall Mitchell is scheduled to give a speech at the short ceremony.

Future cricket stars will also get the opportunity to soak in the ambience and get a firsthand view of the coveted trophy, as players from the Presentation College (San Fernando) and Barrackpore East Secondary teams – winners of the respective boys and girls' 2024 Secondary Schools Cricket League T20 titles – will be in attendance.

Soca artiste Erphaan Alves is also scheduled to perform at the BLCA.

From the BLCA, the trophy tour's next stop will be the Queen's Park Oval, where a mixture of past and current Windies players will be present for photo opportunities. Darren Bravo and West Indies wicket-keeper/batsman Joshua Da Silva, both Queen's Park Cricket Club mainstays, will be there, alongside Bryan Davis and former pacer Tony Gray.

The trophy tour will then proceed to Tobago, kickstarting with a cultural show at the ANR Robinson International Airport, Crown Point. The trophy tour will make a brief stop at the picturesque Pigeon Point Beach, before culminating with a cultural piece at the Buccoo Integrated Facility from 6 pm-8 pm.

Thus far, the trophy tour has gone to destinations such as Barbados, Antigua, St Lucia, Miami and Manchester, with 2024 T20 World Cup ambassador Usain Bolt and West Indies greats from different eras getting the opportunity to put their hands on the precious silverware and weigh in on the Caribbean team's chances on home soil.

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