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NATSO Announces 2024 Board of Directors

ALEXANDRIA, VA. — NATSO, representing truck stops and travel centers, is proud to announce the installation of its new slate of officers following its 2024 spring Board of Directors meeting.

Joe Zietlow, Industry and Trade Association Manager for Kwik Trip Inc., was appointed as the new Chairman of the Board of Directors. Zietlow succeeds Jim Hays, owner of Dodge City Petro, who will now serve as Immediate Past Chair. Matt Mildenberger, President and Chief Executive Officer of Mittens Travel Center, Oakley Kansas TA, was approved as Chair-Elect.

“I’m proud of the journey NATSO is on to support an increasingly diverse membership within the truck stop and travel center community, and I welcome the opportunity to lead this Board of Directors,” said Zietlow. “I’m pleased to play this leadership role in 2024 as NATSO continues its great work to advance the issues that are critical to the future success of all NATSO members while delivering the resources that help travel centers to be profitable today.”

“I look forward to working with Joe and the entire Board to build upon NATSO’s growth and service to the truck stop and travel center industry,” said NATSO President and CEO Lisa Mullings. “I also thank our Immediate Past Chair Jim Hays for his generous service to both our industry and our organization.”

The NATSO Board of Directors also appointed: Debi Boffa, Chief Executive Officer of Travel Centers of America; Ted Augustine, President 24/7 Travel Stores; Herb Hargraves, Chief Operating Officer for Victory Marketing, which owns Sprint Mart; and Bruce Morgan, Chief Commercial Officer of QuikTrip Inc., to its Board of Directors for 2024.

Marko Zaro, Chief Executive Officer at Road Ranger, will continue to serve as Secretary/Treasurer.

Heather DeBaillie, Vice President of Marketing for CAT Scale Company and Iowa 80 Group, also will continue to serve as the NATSO Foundation Chairman of the Board in 2024.

The complete 2024 NATSO Board of Directors includes:

Joe Zietlow, Chairman of the Board, Kwik Trip, Inc.

Jim Hays, Immediate Past Chair, Dodge City Petro

Matt Mildenberger, Chair Elect, Mittens Travel Center, Oakley Kansas TA

Heather DeBaillie, NATSO Foundation, Chairman of the Board, CAT Scale Co. and Iowa 80 Group

Lisa Mullings, President and CEO, NATSO, representing America’s truck stops and travel centers

Marko Zaro, Secretary/Treasurer, Road Ranger

Ted Augustine, At-Large Director, 24/7 Travel Stores

Debi Boffa, Chain Director, Travel Centers of America

Damon Borden, At-Larger Director, Broadway Truck Stops

Ted Giles, Allied Director, Wynn’s Grain & Spice

Herb Hargraves, At-Large, Sprint Mart

Victoria Hendon, At-Large Director, Danny’s Truck Wash & Service Center

Frank Love, Chain Director, Love’s Operating Companies, Inc.

Bruce Morgan, Chain Director, QuikTrip Corp.

Andy Richard, At-Large Director, Sapp Bros. Inc.

Raina Shoemaker, At-Large Director, Shoemaker’s Travel Centers

Elizabeth Waring, At-Large Director, Busy Bee

David Young, Allied Director, Valvoline

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Kwik trip, green bay packers renew partnership, love’s celebrates professional truck drivers throughout september, wally’s breaks ground in indiana, natso elects 2024 chairman, board members.

NATSO, the national trade association representing truckstops and travel plazas named Joe Zietlow , industry and trade association manager for Kwik Trip Inc., as its new chairman of the board.

"I'm proud of the journey NATSO is on to support an increasingly diverse membership within the truckstop and travel center community, and I welcome the opportunity to lead this board of directors," said Zietlow. "I'm pleased to play this leadership role in 2024 as NATSO continues its great work to advance the issues that are critical to the future success of all NATSO members while delivering the resources that help travel centers to be profitable today."

The complete 2024 NATSO board of directors includes:

• Joe Zietlow , Chairman of the Board, Kwik Trip, Inc .
• Jim Hays , Immediate Past Chair, Dodge City Petro
• Matt Mildenberger , Chair Elect, Mittens Travel Center, Oakley Kansas TA
• Heather DeBaillie , NATSO Foundation, Chairman of the Board, CAT Scale Co. and  Iowa  80 Group
• Lisa Mullings , President and CEO, NATSO, representing America's truck stops and travel centers
• Marko Zaro , Secretary/Treasurer, Road Ranger
• Ted Augustine , At-Large Director, 24/7 Travel Stores
• Debi Boffa , Chain Director,  TravelCenters of America LLC
• Damon Borden , At-Larger Director, Broadway Truck Stops
• Ted Giles , Allied Director, Wynn's Grain & Spice
• Herb Hargraves , At-Large, Sprint Mart
• Victoria Hendon , At-Large Director, Danny's Truck Wash & Service Center
• Frank Love , Chain Director, Love's Operating Cos. Inc.
• Bruce Morgan , Chain Director, QuikTrip Corp .
• Andy Richard , At-Large Director,  Sapp Bros . Inc.
• Raina Shoemaker , At-Large Director, Shoemaker's Travel Centers
• Elizabeth Waring , At-Large Director, Busy Bee
• David Young , Allied Director, Valvoline

Founded in 1960 as the National Association of Truck Stop Operators, NATSO represents the industry on legislative and regulatory matters; serves as the official source of information on the industry; provides education to its members; conducts an annual convention and trade show; and supports efforts to generally improve the business climate in which its members operate.

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Kwik Trip announces leadership changes; CEO, President of 22 years to retire

Don Zietlow (Courtesy: Kwik Trip)

(ABC 6 News) – Kwik Trip announced on Monday they will undergo some leadership changes effective Jan. 1, 2023 .

Donald P. Zietlow, CEO and President of Kwik Trip for the last 22 years, announced he is retiring effective Dec. 31, 2022 . Zietlow has been with the company for 52 years and was the driving force behind sharing 40% of the pre-tax profits with all the coworkers and Kwik Trip’s successful food programs.

Kwik Trip says under Zietlow’s leadership, the company has grown its vertically integrated support center in La Crosse, including major capital investments in the dairy, kitchens, bakeries, and distribution center.

The company now operates more than 800 locations in Wisconsin, Minnesota, Iowa, Illinois and Michigan.

Scott Zietlow, the Chair of the Board of Kwik Trip and 2nd-generation owner, will become the company’s next President and CEO. Scott will be retiring from his role as a Professor of Surgery in the Trauma, Critical Care and General Surgery Division in Rochester to assume his new Kwik Trip responsibilities.

“I am honored to follow my dad’s legacy of guiding Kwik Trip. We are a very strong company and with our 36,000 phenomenal coworkers, great retail locations, and industry-leading vertical integration, our future is bright,” said Scott Zietlow.

As part of the new leadership team, Tom Reinhart has been appointed Chief Operating Officer. Jeff Wrobel will continue his role as Chief Financial Officer.

To learn more about Kwik Trip, CLICK HERE .

Don Zietlow to retire as president and CEO of Kwik Trip at the end of 2022

The end of the year will mark the end of an era at Kwik Trip as Don Zietlow retires as president and CEO.

Zietlow has been at Kwik Trip for 52 years, including 22 as president and CEO, leading the company through growth and expansion to more than 800 locations across Wisconsin, Minnesota, Iowa, Illinois and Michigan, according to a news release from Kwik Trip. Throughout his leadership, Kwik Trip has grown its support center in La Crosse and invested in the company’s “vertical integration.” Kwik Trip makes Glazer doughnuts, for example, in its own bakery, they’re shipped on Kwik Trip’s trucks and they’re sold in Kwik Trip stores. The company has made major investments and dairy, kitchens, bakeries and distribution center under Zietlow's leadership.

Zietlow has been at Kwik Trip since almost the beginning. The company opened its first location in 1965 in Eau Claire, then its second in La Crosse in 1971. Earlier this year, Zietlow told USA TODAY NETWORK-Wisconsin it was a humble beginning − Kwik Trip started out as neighborhood grocery stores whose signs had painted letters cut out of plywood. He said Kwik Trip’s success boiled down to two ingredients: the right people and the ability to have products that guests want and are looking for and being able to offer them at a good deal.

Zietlow also invested in his employees, calling them his coworkers and sharing 40% of the company’s pre-tax profits.

“People are our No. 1 asset,” Zietlow told USA TODAY NETWORK-Wisconsin in January. “There’s more to a job than pay. You need to feel like you are making a difference. That’s our mission, and that’s what our coworkers do every day.”

Kwik Trip employees have felt that appreciation over the years, as well. For a February story, employees told USA TODAY NETWORK-Wisconsin they appreciate the 40% profit share and that Zietlow treated them as coworkers, coming into work in a Kwik Trip uniform every day instead of a suit and tie. They said he was always open with them about the ins and outs of the company.

As news of Zietlow's retirement hit social media this week, members of a Facebook group called Wisconsin Kwik Trip Enthusiast Club shared their appreciation for him and his leadership at the company. Dozens of employees shared how much his kindness and leadership meant to them.

While Zietlow is preparing to retire at the end of the year, the company will remain in the family. Starting Jan. 1, Scott Zietlow will become the new president and CEO as a second-generation owner. Scott is currently the chair of the board of Kwik Trip, and he will be retiring as professor of surgery in the trauma, critical care and general surgery division of Mayo Clinic in Rochester, Minnesota, in order to serve in his new role at Kwik Trip.

“I am honored to follow my dad’s legacy of guiding Kwik Trip,” Scott said. “We are a very strong company and with our 36,000 phenomenal coworkers, great retail locations and industry-leading vertical integration, our future is bright.”

As part of the transition, Tom Reinhart will be the new chief operating officer, and Jeff Wrobel will continue as the chief financial officer.

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The E15 Expressway: Web Chats with Retailers, featuring Kwik Trip

This week’s The E15 Expressway: Web Chats with Retailers features Joe Zietlow, Industry and Trade Association Manager at Kwik Trip . Kwik Trip has been a retail industry pioneer for E15 and according to Zietlow, has been selling ethanol “since before it was cool” .

Kwik Trip is a family-owned company based in La Crosse, Wis. that employs more than 28,000 workers across 700+ stores in Wisconsin, Minnesota, and Iowa. Through vertical integration, Kwik Trip owns its bakery, dairy, kitchens, and distribution, including a 500-truck fleet: “We make it, we truck it, we sell it”. During his chat with Growth Energy’s Emily Skor, Zietlow explained how Kwik Trip applied this vertical integration to ethanol, building four facilities to regionally blend E10, E15, E85, and biodiesel to distribute to its own stores.

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Kwik Trip announcing leadership change

WAUSAU, Wis. (WSAW) - After 52 years with Kwik Trip and 22 years as CEO and President, Donald Zietlow is retiring as of Dec. 31.

Zietlow attributes the success of Kwik Trip to his coworkers and employees, but it has been his leadership that has brought substantial growth and innovation to the company. Now with more than 800 locations across Wisconsin, Minnesota, Iowa, Illinois, and Michigan, he is considered to be one of the leaders in the convenience store industry.

During his tenure, Zietlow was the driving force behind sharing 40% of the pre-tax profits with all of his coworkers and Kwik Trip’s successful food programs. The company has grown its vertically integrated Support Center in La Crosse under his leadership including major capital investments in multiple distribution centers.

His son, Scott Zietlow, who is Chair of the Board of Kwik Trip and retiring from his own role as professor of surgery in the Trauma, Critical Care, and General Surgery Division of Mayo Clinic in Rochester, MN, will become the next President and CEO. “I am honored to follow my dad’s legacy of guiding Kwik Trip. We are a very strong company and with our 36,000 phenomenal coworkers, great retail locations, and industry-leading vertical integration, our future is bright,” said Zietlow.

Tom Reinhart has been appointed COO and Jeff Wrobel has been appointed CFO as part of the company’s new leadership team.

Copyright 2022 WSAW. All rights reserved.

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Home       Issues     July 2019     One Voice: Joe Zietlow

One Voice: Joe Zietlow

July 2019   minute read

What role do you think convenience stores should play in the community?

With more and more people ordering online and having their needs sent to their homes, many brick-and-mortar stores are going out of business. However, this presents a huge opportunity for convenience. Convenience stores provide valuable access to food, fuel and other necessities. We give the gift of convenience and time to the soccer moms in a hurry and the shift worker on the way to their job. We support our nonprofits, like the local Little League teams, and host fundraisers to help people in need.

What does NACS political engagement mean to you, and what benefits have you experienced from being politically engaged?

As a member of the NACS Political Engagement Committee, I have made a commitment to being engaged and involved in all the issues that affect our companies and industry. We apply grassroots efforts to educate our representatives and senators on issues that affect the industry, which has helped us become a respected and trusted resource in our states. Through our political engagement programs, our Kwik Trip employees know that no matter how big or small, they can make a difference for our organization, company and the state they live in.

What federal legislative or regulatory issues keep you up at night?

Currently, the FDA is proposing banning convenience stores like us from selling e-cigarettes, while still allowing them to be sold in other retail stores. This is an unfair advantage to those other stores, and we need to have a level playing field. The FDA cannot choose winners and losers in the marketplace. Additionally, the biodiesel blenders’ tax credit has been a critical tool in bringing biodiesel into the market. Fuel marketers have been able to use this incentive to make sure consumers have a wide range of fuel choices. The uncertainty surrounding the extension of this tax credit each year makes it vital that we have an active political engagement program that strengthens existing congressional relationships and provides opportunities to create new relationships.

What c-store product could you not live without?

No question, it would be our Karuba Coffee–it fuels me every day.

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