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Grenada’s New Tourism Brand

Above: Grenada

By the Caribbean Journal staff

Grenada has unveiled the country’s new tourism brand, revealing the tagline: “Pure Grenada.”

The brand was officially launched at a ceremony on Friday at the Ministry of Tourism’s offices.

“We know you are going to love it,” Tourism Minister Alexandra Otway-Notel told the crowd on Friday.

The government said the new brand would underpin Grenada’s new marketing focus, which will seek to position the island as “off the beaten path.”

The new logo reflects “island’s deep Amerindian roots and its proud ancestral heritage; while still encapsulating the “heart of the nutmeg”—which has been the back-bone of the island’s trade and exports,” the Ministry said.

Above: Grenada’s new tourism logo

The tagline was developed with help from global advertising firm Inglefield Ogilvy (IOM), the Caribbean arm of the global advertising firm.

“We struggled to find the one word that encapsulated everything that is beautiful, unspoiled and undiscovered about these three islands – and it took the eyes of a child to see it in its true form – Pure,” said Russ Jarman Price, IOM’s chairman.

Rudy Grant, CEO of the newly-formed Grenada Tourism Authority, said the new brand would be the “signature calling card of the brand going forward.”

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GRENADA TOURISM AUTHORITY PREPARING THE LAUNCH OF A NEW DESTINATION WEBSITE

The Grenada Tourism Authority (GTA) speaks of the August 1, 2023 re-launch of its PureGrenada.com destination website, aiming to elevate the promotion of the country as an unparalleled travel destination carefully crafted to arouse the interest of travelers.

The website will present, what GTA says is a comprehensive and inspiring glimpse into Grenada’s unique selling points and will serve as an informative and educational platform that’s exciting and igniting a strong desire to visit.

It speaks of discovering picturesque landscapes and vibrant local culture.  

CEO of the Grenada Tourism Authority, Petra Roach, says the new website is envisioned not only as a place to showcase Grenada’s tangible offerings but also as a tool that encourages users to take action and embark on their journey to the tri island state.

She describes the website as being “dynamic” that will serve as a potent resource, providing visitors with an array of compelling island insights and features that allow users to easily plan their dream vacations.

By incorporating advanced search engine optimization techniques, GTA says the new website is poised to become a highly discoverable and user-friendly platform and that this critical aspect of the website’s function underscores the tourism authority’s commitment to ensuring a positive and engaging user experience for all, bent, among other things, at driving Grenada’s global appeal.

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Welcome to the Tourism Awareness Campaign website of the Grenada Tourism Authority. This campaign was launched in 2017 to create awareness about the benefits of tourism to Grenada,Carriacou and Petite Martinique. On this site you can find information about tourism in Grenada including statistics, our Tourism and Me Booklet, videos, audio messages, information about the environment and much more! Share this site with your family and friends.

Tourism and Me Booklet

The tourism and me booklet is both a physical and digital book for children which comprises of; what is tourism, who is a tourist, careers in tourism, crossword puzzles and games, multiple-choice questions a tourism pledge and so much more. Click on one of the buttons below to view an animated version of the book or view and download the Pdf version.

ABATEMENT OF LITTER ACT

Act No. 35 of 1973 Amended by  Act No. 10 of 1990

Audio Messages

The Importance of Tourism

Hospitality, harrassment, customer service importance.

Embassy of Grenada

Filter results:, grenada tourism authority (gta).

in Government Agencies , Tourism & Investment

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Patricia Maher, CEO Burns Point St. George's, Grenada

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GTA & GHTA showcase Grenada’s unique products to boost Tourism

The aim was to enhance the promotion of Grenada as a prime tourist destination, highlighting the many attractions the island has to offer.

The team presented an array of Grenada’s offerings, including the Island’s vibrant culture, scenic beauty, and world-class hotels, emphasizing the Island’s uniqueness.

Arlene Friday spoke about the importance of the private sector, specifically the Grenada Hotel and Tourism Association (GHTA), in supporting businesses to boost the tourism industry. “The private sector has a critical role to play in developing our tourism industry,” said Arlene Friday.

“The GHTA is working tirelessly to support businesses and provide opportunities for growth, which is essential for Grenada’s tourism sector to thrive.”

The presentation was well received by the staff of Going Places, who expressed their excitement to promote Grenada’s products to their customers.

The team was confident that their efforts would help increase the number of visitors to the Island, thereby contributing to Grenada’s economic growth.

Grenada’s tourism industry has been steadily growing, with more visitors attracted to the Island’s lush forests, pristine beaches, and welcoming people.

The efforts to showcase Grenada’s unique products and services are a step in the right direction toward the Island’s continued growth and development.

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Grenada : Tourism Insights

As a location rich with both natural beauty and expansive culture, Grenada is a country that deserves recognition for the luxurious and memorable travel destination that it is. The Grenada Tourism Authority (GTA) is the National Tourism Organisation of Grenada working hard to transform the state of the tri-island nation through an inclusive, sustainable tourism industry that delivers nothing but the best for those who come to visit. 

We speak to Petra Roach , CEO of GTA, about how the company encapsulates the unique qualities of Grenada while still maintaining the history that has sculpted the land.

Q&A WITH PETRA ROACH, CEO, GRENADA TOURISM AUTHORITY

Can you talk me through the origins of gta and its initial vision.

Petra Roach, CEO (PR): GTA was formed by an Act of Parliament in December 2013 with the vision and mandate to market and manage the destination’s tourism industry and develop all tourism enterprises. 

What are your organisation’s current goals?

PR: The organisation’s current strategic goals are to grow total visitor arrivals and spending in Grenada, Carriacou, and Petite Martinique; create a high-quality and unique tourism product; increase the local awareness of tourism; and run an effective and efficient tourism authority. 

How do you market Grenada as a destination?

PR: Grenada is marketed as a desirable Caribbean vacation destination under the aspirational brand Pure Grenada, the Spice of the Caribbean. We are a hidden gem with unspoiled beauty, offering a lifestyle so pure and authentic that you will feel instantly renewed. Grenada is famed for its aromatic spices and organic chocolate, along with the islands of Carriacou and Petite Martinique, located in the eastern Caribbean. The Pure Grenada experience beckons visitors to its 40 white sandy beaches, including the world-famous Grand Anse beach, 15 breathtaking waterfalls, seven chocolate factories, four rum distilleries, and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean, ‘Bianca C’, and the world’s first underwater sculpture park. Grenada was also named the world’s first ‘Culinary Capital’ by the World Food & Travel Association (WFTA). This World Travel & Tourism Council “Safe Travels” approved destination is committed to protecting your health and safety while allowing you to tailor a beyond-the-ordinary experience of a lifetime. Our call to action is – to plan your next vacation to Grenada, visit   www.puregrenada.com . 

How do you promote off-season travel, for example during the rainy season?

PR: We promote year-round travel as our warm, healthy climate is not subject to torrentially heavy or monsoon rainfall. The high-volume winter season from October to May is sold at higher price points, based on overall demand. The summer months feature sailing regattas and carnivals that enjoy high visitorship from returning nationals. In April this year, a report from IQ Air confirmed that breathing a high quality of air (like that which exists in Grenada) daily can lessen the possibility of disease from stroke, heart disease, and lung cancer, as well as chronic and acute respiratory illnesses such as asthma! 

Are there any interesting projects in the pipeline you wish to highlight?

PR: Yes, indeed! There are several interesting projects in the pipeline we wish to highlight, beginning with Grenada’s sister-island Carriacou hosting the 58th anniversary of the Carriacou Regatta Festival from 4th – 7th August. This is the longest-running regatta in the Caribbean, having begun in 1964, and then we jump right into our Spicemas Carnival Festival, which features calypso and soca shows, beginning from 1st August. The pace increases for the Spicemas events, with concerts, parties, food, drinks, and fun every day and night – literally – from Wednesday, 9th August, until Carnival Tuesday, when revellers dance in the streets until midnight. From 19th – 22nd August, we will relaunch our Underwater Sculpture Park, named by National Geographic as one of Earth’s 25 Most Memorable Places to Visit, with the instalment of 31 new sculptures depicting iconic representations of Grenada’s history and culture.

Why, in your opinion, should someone visit Grenada?

PR: My point of view is that we all wish to escape at some time to relax in a place where the air is measurably pure and the people are demonstrably hospitable, warm, friendly, and open. You awake in the morning to birdsong, and all around you can see verdant greens of nature, bright and beautiful flowers, and fruit and vegetable trees filled with abundance. Our beaches feature crystal clear blue waters, healthy reefs, and marine life with lots of fresh fish. Grenada is, therefore, definitely a place to slow down and rejuvenate with an eclectic mix of accommodation. As the world’s inaugural culinary capital, we have a plethora of delights for foodies to experience, all from garden to table. We are the “Dive Wreck Capital of the Caribbean” with more than 15 wrecks at depths that can be explored by new divers, progressing to more technical dives like the “Bianca C”. 

What are some of the country’s most unique landmarks or places to visit?

PR: The top 12 things to experience in Grenada include the following amazing activities: 

• Visiting Grand Anse Beach. 
• Snorkelling or diving at the Underwater Sculpture Park.  
• River tubing. 
• Driving an ATV or a Jeep on and off-road. 
• Hiking in the Grand Etang National Park and Forest Reserve. 
• Dancing the cocoa beans at Belmont Estate, the Caribbean’s #1 Attraction in the US Reader’s Choice Awards 2023, and learning how to make chocolate from bean to bar. 
• Eating organic chocolate at the House of Chocolate and learning the Grenadian way of making cocoa-tea. 
• Eating street food and dancing the night away at Dodgy Dock. 
• Touring the River Antoine Rum Distillery and seeing how our potent white rum is made using an 18th-century water wheel that is still operational today. 
• Having a dip and a drink (or the other way around) at Annandale Waterfalls.  
• Visiting Carriacou (Sandy Island and Paradise Beach, voted the Caribbean’s #1 Beach in 2022 by the US Readers’ Choice Awards). 
• Sailing through the Grenadines archipelago, beginning with the largest Grenadine island, Carriacou – “the land of reefs”. 

What trends are transforming the tourism industry in Grenada and how are you utilising them?

PR: Some of the top 10 global tourism trends that we are utilising to increase our visibility in the marketplace and the right type and quantum of visitors to Grenada include the following: 

Authentic and seamless automation for routine and financial transactions. 

A newly revamped and relaunched website. 

Our marketing programmes, like Travel Experts, Voluntourism, and 473 Connect, for members of the travel trade and returning nationals provide discounts at various retail outlets and hotels, rental companies, and tours. 

Imprinting new sustainable behaviours in Grenadian travel and tourism businesses, with conservation leadership shown whilst snorkelling or diving the Pyramids at Grand Anse, which is an artificial reef built out over the past eight years. 

Experiential and curated tours that emphasise health and wellness, trekking in open spaces, and culinary experiences and that cater to the needs of digital nomads, couples, multi-generational, and friendship travel. 

What challenges does the tourism industry in Grenada face?

PR: A few of the challenges we face include:

• Seasonality and ensuring the consistent delivery of the highest levels of service excellence year-round.
• Mitigating climate change.
• Talent draining.

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Grenada Tourism Authority (GTA)

The Grenada Tourism Authority (GTA) is the National Tourism Organization of Grenada, responsible for the development of the tourism sector of Grenada, Carriacou, and Petite Martinique through destination management and marketing. This statutory corporation of the Government of Grenada was established under the Grenada Tourism Authority Act, 2013. Day to day operations include product development, quality standardization and certification, research, planning, and marketing.

Head Office

Grenada Tourism Authority P.O. Box 293 St. George, Grenada T: +1 (473) 440 2279/2001 F: +1 (473) 440 6637 E:  [email protected]

Grenada Tourism Authority Main Street Hillsborough, Carriacou T: +1 (473) 443 7948 F: +1 (473) 443 6127 E:  [email protected]

Grenada Tourism Authority,  USA 685 Third Avenue 11th Floor, Suite 1101 New York, NY 10017 T: (917) 929 7892 E:  [email protected]

Grenada Tourism Authority 90 Eglinton Ave East Suite 605 Toronto, Ontario M4P 2Y3 T: (647) 979 7873 F: (416) 595-8278 E:  [email protected]

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This site is powered by the Recommend Education Center, the most advanced and effective travel advisor training tool in the industry. The Recommend Education Center empowers travel advisors to better position and sell brands, while giving them the tools they need to succeed with their clients. The program and platform provides unique features, stunning design, helpful tools and is advisor friendly.

For over 50 years, Recommend ( recommend.com ) has helped travel advisors sell travel by providing them with in-depth destination and product information. Its editors travel the globe previewing, reviewing, and crafting experiential articles that make for some of the most informative and engrossing destination content available today.  A leader in the travel trade marketplace, Recommend offers a wide array of products and services to educate and inform travel advisors, while partnering with the community to enhance the essential role travel advisors play in creating travel experiences for their clients.

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Welcome to Grenada Hotel & Tourism Association

Being the main representative of the private sector voice of the Grenada's tourism sector, the Grenada Hotel and Tourism Association (GHTA) support Grenada’s tourism infrastructure by way of partnerships with all tourism related entities . GHTA is a non-profit, non-governmental membership organization that promotes educational opportunities for the industry workers; assist with the development of cultural activities, aid in marketing, and lobbies and advocates on behalf of its members. Learn more about us

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P.O. Box 293 St. George, Grenada T:  +1 (473) 440 2279/2001 F:  +1 (473) 440 6637 E:  [email protected]

Main Street Hillsborough, Carriacou T:  +1 (473) 443 7948 F:  +1 (473) 443 6127 E:  [email protected]

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