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December 6 2023  |  Confectionery & Fine Foods

Haribo's sweet mastery of the travel retail channel

By Wendy Morley

The new Halal range includes the Friends & Party halal pouch – exclusive to GTR – with a mix of favourites including Haribo Goldbears, Haribo Tropifrutti Haribo Happy-Cola and Haribo Starmix

With over 100 years of candy making and almost as long creating its famous bears, Haribo has navigated the post-pandemic GTR landscape with remarkable agility, its marketing steered by the visionary leadership of Elisa Fontana, Director of Marketing for Travel Retail.

“In the post-pandemic travel-retail environment there are several segments showing strong growth, led by self-consumption, sharing and the continued importance of gifting,” says Fontana. “We have a strong pipeline of innovation for each of these opportunities, with trusted traditional Haribo favourites and exciting launches with new flavours, textures and formats.”

For the self-consumption purchase occasion, Haribo is prioritizing the availability of its hero products in tall, colourful pouches to maximize the on-shelf vertical merchandising opportunity with easy to spot solutions appealing to planned and spontaneous shopping missions.

The generation that shares

Haribo, recognizing the growing influence of Generation Z in the confectionery market, is proactively evolving its product range to cater to this demographic's preferences. A notable trend is the shift towards sharing-sized bags, mirroring Gen Z's social habits and their penchant for travel. This shift has significant implications for travel retail, as this demographic is seen as providing a major opportunity over the next decade.

A key initiative in this direction is the launch of the Haribo-Maoam Duo Pack Sour 653g. A GTR-exclusive and first-of-its-kind for the company, this pack uniquely combines their most popular sour candies – Haribo Roulette Fizz, Haribo Goldbears Sour, Maoam Bloxx Sour, and Maoam Stripes Sour. Released in April 2023, this multipack specifically targets Gen-Z consumers, known for their love of sour flavors.

The GTR-exclusive Haribo-Maoam Duo Pack Sour 653g targets the traveling and sharing Gen-Z consumer

In parallel, Haribo is also tapping into the burgeoning global demand for plant-based and vegan snacks. Gen Z's strong inclination towards plant-based and vegetarian options, fueled by their pursuit of responsible consumption, has led Haribo to introduce a new vegetarian line. This line includes products like the Smurfs 425g, Lakritz Schnecken 450g and Pico Balla 425g, further diversifying Haribo's offerings to meet the evolving consumer preferences.

A report by Grand View Research on the global vegan snacks market says the market was valued at US$44.02 billion in 2021 and is projected to grow at a compound annual growth rate (CAGR) of 6.9% from 2022 to 2030. This growth is largely driven by the rising demand for vegan products worldwide, attributed to health benefits and an increasing trend towards veganism. The market size for vegan snacks is expected to reach approximately US$80.53 billion by 2030.

Sustainability: a core business value

The demand for sustainable sourcing is becoming a crucial consideration for consumers, posing a significant challenge for manufacturers globally, who must establish sustainable supply chains that can sufficiently provide the necessary scale of key ingredients.

“At Haribo we believe that happiness comes with responsibility. That’s why we continually work to improve our environmental and social footprint across all operations,” says Fontana. “For instance, our decentralized approach enables us to spread production across key regions. This enables us to source many key ingredients regionally and avoid long transportation distances.”

Haribo's strategy in managing labor and human rights aligns with both local legal standards and the International Labor Organization (ILO) guidelines. The company collaborates exclusively with certified suppliers who comply with Haribo's global Supplier Code of Conduct. These suppliers are also required to ensure that all ingredients meet Haribo's stringent criteria for quality, ethics, social responsibility, and environmental sustainability.

Catering to diversity

Haribo's introduction of the Halal range is a strategic endeavor to embrace market diversity. Fontana elaborates: “Our HALAL range in GTR, with beef gelatine, is developed for the key growth demographic requiring Halal-certified confectionery, especially across IMEA. We continue to monitor consumer trends and to develop exciting, satisfying alternatives to engage this important and growing consumer profile.”

Director of Marketing for Travel Retail Elisa Fontana says: “Looking ahead, supply chain issues continue to improve and, now that all markets are open, we expect recovery to pre-pandemic levels in early 2024.”

Focus on the family

Haribo's strategy is centered on addressing the requirements of various customer segments, with families traveling with children being the most significant demographic. This group not only enjoys confectionery but also exhibits the tendencies of sharing and gifting, which are common across numerous occasions of consumption. These tendencies are particularly prevalent during travel and also in the context of purchasing confections to share or gift upon returning home.

Strategic partnerships for global expansion

In October Haribo and B&S celebrated the first year of their partnership, mainly in Central and South Americas, expanding travel retail locations in new countries.

Haribo's partnership with B&S underscores the company's commitment to widening its international presence. Gilles Hennericy, Director of Sales at Travel Retail Haribo, expressed his satisfaction with the collaboration, stating, “We have been delighted by the service quality and reliability of the distribution service provided by B&S throughout the past year, and this has been a powerful support in our business growth over this period."

Gilles Hennericy, Director of Sales at Travel Retail Haribo, expressed his satisfaction with the company’s collaboration with B&S in Central and South America

He added that the post-COVID recovery phase has seen retail partners value the flexibility and quick response offered by B&S, stating that Haribo benefits not only from B&S's dependable product distribution but also from a broader spectrum of specialized services. This includes brand ambassador support to enhance in-store visibility for Haribo products. B&S's investment in advanced digital back-office solutions, such as their digital B2B platform kingofreach.com, offer opportunities for tracking business development and sharing important documents and reports. As Haribo continues to expand in travel retail, Hennericy looks forward to strengthening the company’s relationship with B&S globally.

Prospects for recovery and growth

Looking ahead, Fontana is optimistic about Haribo's prospects in the travel retail sector. "We are on track for a strong recovery to pre-pandemic levels by early 2024. Our strategies are tailored to the changing market landscape, positioning Haribo as a frontrunner in the industry," she says.

Innovation is a key element in Haribo's operational ethos, as highlighted by Fontana, who emphasizes its critical role in shaping the company's product development and marketing strategies. This approach ensures Haribo remains abreast of market trends and consistently addresses the changing demands of its customers. In the aftermath of the pandemic, Haribo's journey is marked by resilience, innovative practices, and strategic savvy. The brand distinguishes itself in the travel retail sector through its adaptability to market shifts, its emphasis on sustainability, and its dedication to diversity and inclusivity. As Haribo progresses, its trailblazing methods and steadfast dedication to fulfilling the varied needs of international travelers are poised to fuel its continued growth and success.

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HARIBO Goldbears fruit gum 250g

(€15,600.00 / 1000 kg)

Haribo Travel Parade 200 g

(€19.55 / 1 kg)

HARIBO Color Rado 450 G

(€10.89 / 1 kg)

HARIBO Happy Cola fruit gum with cola flavor

(€15.60 / 1 kg)

Haribo Starmix 450 g Halal

(€12.22 / 1 kg)

Haribo Sailor Mix 700g

(€13.29 / 1 kg)

Haribo Phantasia 450 g Halal

(€11.78 / 1 kg)

HARIBO Phantasia 450 G

HARIBO Starmix mix of fruit gums, cola-flavored gums and sweet foam gums 250g

Haribo Tropi Frutti 450 g Halal

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Haribo Goldbears Pouch 750g

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Haribo Twin Snakes 700g

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HARIBO & MAOAM DUO PACK SOUR mix of fruit gums and chewy sweets

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(€23.74 / 1 kg)

Haribo Pico-Balla 425g

Haribo The Smurfs 425 g

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Haribo Pick&Party Pouch Minis 748g

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The reduced price is valid until 5/31/24

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Haribo Goldbears Box 450g

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Haribo Stjerne Mix 450g

Haribo Travel Parade HALAL cotton bag with three bags of Travel Parade fruit gums and a memory game 300g

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Food & Confectionery

Haribo adds Phantasia and Tropifrutti to travel-exclusive pouch range

Haribo is extending its range of travel-exclusive confectionery pouches with the addition of Phantasia and Tropifrutti 750g assortments. Both will be launched at the TFWA Asia Pacific Exhibition ( stand C28 ).

The Phantasia Pouch features dinosaurs, reptiles, cars, cola bottles, marine creatures, safari animals and little devil shaped fruity jellies. Flavours feature cherry, strawberry, blackcurrant, orange, lemon, raspberry, pineapple, apple and blueberry.

Haribo Tropifrutti Pouch is an assortment of tropical flavoured jellies in the shape of toucans, palm trees, passion flowers, bananas, mangos, mandarins, pomegranates and pineapples. The following flavours are available: passion fruit, banana, melon, mango-mandarin, pomegranate and pineapple.

The two pouches, which come with a zip-lock, are designed to stand on their own and will be available as part of Haribo’s standard assortment in most markets.

The range of travel-exclusive resealable pouches also includes best-sellers Haribo Air-Parade, Goldbears, Happy Cola and Starmix in 750g and 250g sizes.

Haribo Travel Retail Manager Elisa Fontana commented: “Tropifrutti and Phantasia are colourful, fun additions to the Haribo sharing pouch collection which is proving really successful in travel retail.

“Haribo had a pretty good year in 2016 with healthy growth in our biggest markets of Europe, Middle East and America and it is now time to focus more closely on Asia. Bright jazzy fruit jelly confectionery is a welcome alternative to chocolate and pralines for many consumers and has an important role to play in the crowded travel retail arena.”

Haribo will also present its new Haribo Goldbear Candy Tin 120g in Singapore. The collectible gift comes in red, green or yellow and contains ten mini Goldbear bags (12g).

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Haribo marks 100 years of the Goldbear with travel retail LEPs and activations

By Luke Barras-hill | Monday, 14 February 2022 11:50

More than 160 million of the fruit gummies are produced every day and remain a best-selling product in the travel retail sugar confectionery segment.

Confectionery brand Haribo is celebrating the 100 th anniversary of its iconic Goldbears this year with a series of activities within global travel retail.

Limited edition products, birthday branding on displays and special ‘Bearsday’ activations in several outlets are being rolled out in an ode to the iconic gummy treat.

Throughout 2022, the packaging of Haribo Goldbears’ travel exclusive products in Europe including the resealable pouches, bear-shaped candy tins and Halal range will feature a ‘Happy 100 th Bearsday’ logo accompanied by the Haribo mascot wearing a jaunty party hat.

The 100th ‘Bearsday’ activations are being planned in partnership with retailers such as Gebr. Heinemann and Dufry and across Haribo’s biggest travel retail markets. A Haribo Goldbear recipe book is also the pipeline, promising plenty of festive inspiration.

Bonn-based candy maker Hans Riegel founded Haribo on 13 December 1920 from a small kitchen, with the popular Tanzbären (dancing bears) developed in 1922.

The popularity of the Goldbears, the first gum product in bear form, allowed Haribo to tap into a global market for fruit gummies and liquorice.

In the 1960s, slightly smaller Goldbears replaced the dancing bears with the packaging adapted for a modern generation.

From 1961, the items have been available in individual bags and in 1995 the first smiling Goldbears were phased into production.

Today, the company now sells more than 1,000 products worldwide in more than 100 countries.

According to Haribo, the Goldbears produced in a single year would wrap around the world ten times.

“The Goldbears are our most precious family heirloom,” said Hans Guido Riegel, Managing Partner of the third generation family owned company.

“My grandfather invented them, and it is the task of each subsequent generation to nurture this legacy and develop it further with such care that it will continue to bring joy to people all over the world for many years and decades to come.”

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Aw darn! We’re no longer accepting guests.

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28.8-Oz Haribo Twin Snakes Sweet & Sour Gummi Candy (Party Size)

• Sweet & sour snakes closely coiled in a pack of delicious gummies
• Flavors like Cherry & Orange, Apple & Lemon, and Blueberry & Blackcurrant. Eat them together or pull them apart for double the fun!
• 93 calories per serving. Perfect for sharing snacking, decorating and topping desserts

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HARIBO Breaks GUINNESS WORLD RECORDS™ Title for Largest Gummy Candy Mosaic, Launching Fan Art Contest

America’s #1 gummi brand is starting the year with a GUINNESS WORLD RECORDS achievement, which officially launched our first-ever fan art contest, #HOWiHARIBO. The new contest is inspired by the creativity HARIBO sees from fans worldwide; playing, building, and designing with the brand’s fun gummi shapes. HARIBO pursued the record-breaking achievement to inspire continued creativity and endless childlike happiness from its fans in 2024.

HARIBO Celebrates New Unicorn-i-licious Gummies with a Sweet Overnight Fan Experience!

HARIBO, America's #1 gummi brand, is celebrating its brand-new Unicorn-i-licious gummies by offering fans a one-of-a-kind, overnight experience in New York City this April. Limited availability for two-night stays in HARIBO's custom unicorn-themed Treat Retreat will go live on National Unicorn Day (April 9), available to claim on a first come, first served basis.

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Travel Itinerary For One Week in Moscow: The Best of Moscow!

I just got back from one week in Moscow. And, as you might have already guessed, it was a mind-boggling experience. It was not my first trip to the Russian capital. But I hardly ever got enough time to explore this sprawling city. Visiting places for business rarely leaves enough time for sightseeing. I think that if you’ve got one week in Russia, you can also consider splitting your time between its largest cities (i.e. Saint Petersburg ) to get the most out of your trip. Seven days will let you see the majority of the main sights and go beyond just scratching the surface. In this post, I’m going to share with you my idea of the perfect travel itinerary for one week in Moscow.

Moscow is perhaps both the business and cultural hub of Russia. There is a lot more to see here than just the Kremlin and Saint Basil’s Cathedral. Centuries-old churches with onion-shaped domes dotted around the city are in stark contrast with newly completed impressive skyscrapers of Moscow City dominating the skyline. I spent a lot of time thinking about my Moscow itinerary before I left. And this city lived up to all of my expectations.

Travel Itinerary For One Week in Moscow

Day 1 – red square and the kremlin.

Metro Station: Okhotny Ryad on Red Line.

No trip to Moscow would be complete without seeing its main attraction. The Red Square is just a stone’s throw away from several metro stations. It is home to some of the most impressive architectural masterpieces in the city. The first thing you’ll probably notice after entering it and passing vendors selling weird fur hats is the fairytale-like looking Saint Basil’s Cathedral. It was built to commemorate one of the major victories of Ivan the Terrible. I once spent 20 minutes gazing at it, trying to find the perfect angle to snap it. It was easier said than done because of the hordes of locals and tourists.

As you continue strolling around Red Square, there’s no way you can miss Gum. It was widely known as the main department store during the Soviet Era. Now this large (yet historic) shopping mall is filled with expensive boutiques, pricey eateries, etc. During my trip to Moscow, I was on a tight budget. So I only took a retro-style stroll in Gum to get a rare glimpse of a place where Soviet leaders used to grocery shop and buy their stuff. In case you want some modern shopping experience, head to the Okhotny Ryad Shopping Center with stores like New Yorker, Zara, and Adidas.

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To continue this Moscow itinerary, next you may want to go inside the Kremlin walls. This is the center of Russian political power and the president’s official residence. If you’re planning to pay Kremlin a visit do your best to visit Ivan the Great Bell Tower as well. Go there as early as possible to avoid crowds and get an incredible bird’s-eye view. There are a couple of museums that are available during designated visiting hours. Make sure to book your ticket online and avoid lines.

Day 2 – Cathedral of Christ the Saviour, the Tretyakov Gallery, and the Arbat Street

Metro Station: Kropotkinskaya on Red Line

As soon as you start creating a Moscow itinerary for your second day, you’ll discover that there are plenty of metro stations that are much closer to certain sites. Depending on your route, take a closer look at the metro map to pick the closest.

The white marble walls of Christ the Saviour Cathedral are awe-inspiring. As you approach this tallest Orthodox Christian church, you may notice the bronze sculptures, magnificent arches, and cupolas that were created to commemorate Russia’s victory against Napoleon.

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Unfortunately, the current Cathedral is a replica, since original was blown to bits in 1931 by the Soviet government. The new cathedral basically follows the original design, but they have added some new elements such as marble high reliefs.

Home to some precious collection of artworks, in Tretyakov Gallery you can find more than 150,000 of works spanning centuries of artistic endeavor. Originally a privately owned gallery, it now has become one of the largest museums in Russia. The Gallery is often considered essential to visit. But I have encountered a lot of locals who have never been there.

Famous for its souvenirs, musicians, and theaters, Arbat street is among the few in Moscow that were turned into pedestrian zones. Arbat street is usually very busy with tourists and locals alike. My local friend once called it the oldest street in Moscow dating back to 1493. It is a kilometer long walking street filled with fancy gift shops, small cozy restaurants, lots of cute cafes, and street artists. It is closed to any vehicular traffic, so you can easily stroll it with kids.

Day 3 – Moscow River Boat Ride, Poklonnaya Hill Victory Park, the Moscow City

Metro Station: Kievskaya and Park Pobedy on Dark Blue Line / Vystavochnaya on Light Blue Line

Voyaging along the Moscow River is definitely one of the best ways to catch a glimpse of the city and see the attractions from a bit different perspective. Depending on your Moscow itinerary, travel budget and the time of the year, there are various types of boats available. In the summer there is no shortage of boats, and you’ll be spoiled for choice.

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If you find yourself in Moscow during the winter months, I’d recommend going with Radisson boat cruise. These are often more expensive (yet comfy). They offer refreshments like tea, coffee, hot chocolate, and, of course, alcoholic drinks. Prices may vary but mostly depend on your food and drink selection. Find their main pier near the opulent Ukraine hotel . The hotel is one of the “Seven Sisters”, so if you’re into the charm of Stalinist architecture don’t miss a chance to stay there.

The area near Poklonnaya Hill has the closest relation to the country’s recent past. The memorial complex was completed in the mid-1990s to commemorate the Victory and WW2 casualties. Also known as the Great Patriotic War Museum, activities here include indoor attractions while the grounds around host an open-air museum with old tanks and other vehicles used on the battlefield.

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The hallmark of the memorial complex and the first thing you see as you exit metro is the statue of Nike mounted to its column. This is a very impressive Obelisk with a statue of Saint George slaying the dragon at its base.

Maybe not as impressive as Shanghai’s Oriental Pearl Tower , the skyscrapers of the Moscow City (otherwise known as Moscow International Business Center) are so drastically different from dull Soviet architecture. With 239 meters and 60 floors, the Empire Tower is the seventh highest building in the business district.

The observation deck occupies 56 floor from where you have some panoramic views of the city. I loved the view in the direction of Moscow State University and Luzhniki stadium as well to the other side with residential quarters. The entrance fee is pricey, but if you’re want to get a bird’s eye view, the skyscraper is one of the best places for doing just that.

Day 4 – VDNKh, Worker and Collective Farm Woman Monument, The Ostankino TV Tower

Metro Station: VDNKh on Orange Line

VDNKh is one of my favorite attractions in Moscow. The weird abbreviation actually stands for Russian vystavka dostizheniy narodnogo khozyaystva (Exhibition of Achievements of the National Economy). With more than 200 buildings and 30 pavilions on the grounds, VDNKh serves as an open-air museum. You can easily spend a full day here since the park occupies a very large area.

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First, there are pavilions that used to showcase different cultures the USSR was made of. Additionally, there is a number of shopping pavilions, as well as Moskvarium (an Oceanarium) that features a variety of marine species. VDNKh is a popular venue for events and fairs. There is always something going on, so I’d recommend checking their website if you want to see some particular exhibition.

A stone’s throw away from VDNKh there is a very distinctive 25-meters high monument. Originally built in 1937 for the world fair in Paris, the hulking figures of men and women holding a hammer and a sickle represent the Soviet idea of united workers and farmers. It doesn’t take much time to see the monument, but visiting it gives some idea of the Soviet Union’s grandiose aspirations.

I have a thing for tall buildings. So to continue my travel itinerary for one week in Moscow I decided to climb the fourth highest TV tower in the world. This iconic 540m tower is a fixture of the skyline. You can see it virtually from everywhere in Moscow, and this is where you can get the best panoramic views (yep, even better than Empire skyscraper).

Parts of the floor are made of tempered glass, so it can be quite scary to exit the elevator. But trust me, as you start observing buildings and cars below, you won’t want to leave. There is only a limited number of tickets per day, so you may want to book online. Insider tip: the first tour is cheaper, you can save up to $10 if go there early.

Day 5 – A Tour To Moscow Manor Houses

Metro Station: Kolomenskoye, Tsaritsyno on Dark Green Line / Kuskovo on Purple Line

I love visiting the manor houses and palaces in Moscow. These opulent buildings were generally built to house Russian aristocratic families and monarchs. Houses tend to be rather grand affairs with impressive architecture. And, depending on the whims of the owners, some form of a landscaped garden.

During the early part of the 20th century though, many of Russia’s aristocratic families (including the family of the last emperor) ended up being killed or moving abroad . Their manor houses were nationalized. Some time later (after the fall of the USSR) these were open to the public. It means that today a great many of Moscow’s finest manor houses and palaces are open for touring.

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There are 20 manor houses scattered throughout the city and more than 25 in the area around. But not all of them easily accessible and exploring them often takes a lot of time. I’d recommend focusing on three most popular estates in Moscow that are some 30-minute metro ride away from Kremlin.

Sandwiched between the Moscow River and the Andropov Avenue, Kolomenskoye is a UNESCO site that became a public park in the 1920’s. Once a former royal estate, now it is one of the most tranquil parks in the city with gorgeous views. The Ascension Church, The White Column, and the grounds are a truly grand place to visit.

You could easily spend a full day here, exploring a traditional Russian village (that is, in fact, a market), picnicking by the river, enjoying the Eastern Orthodox church architecture, hiking the grounds as well as and wandering the park and gardens with wildflower meadows, apple orchards, and birch and maple groves. The estate museum showcases Russian nature at its finest year-round.

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If my travel itinerary for one week in Moscow was a family tree, Tsaritsyno Park would probably be the crazy uncle that no-one talks about. It’s a large park in the south of the city of mind-boggling proportions, unbelievable in so many ways, and yet most travelers have never heard of it.

The palace was supposed to be a summer home for Empress Catherine the Great. But since the construction didn’t meet with her approval the palace was abandoned. Since the early 1990’s the palace, the pond, and the grounds have been undergoing renovations. The entire complex is now looking brighter and more elaborately decorated than at possibly any other time during its history. Like most parks in Moscow, you can visit Tsaritsyno free of charge, but there is a small fee if you want to visit the palace.

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Last, but by no means least on my Moscow itinerary is Kuskovo Park . This is definitely an off-the-beaten-path place. While it is not easily accessible, you will be rewarded with a lack of crowds. This 18th-century summer country house of the Sheremetev family was one of the first summer country estates of the Russian nobility. And when you visit you’ll quickly realize why locals love this park.

Like many other estates, Kuskovo has just been renovated. So there are lovely French formal garden, a grotto, and the Dutch house to explore. Make sure to plan your itinerary well because the estate is some way from a metro station.

Day 6 – Explore the Golden Ring

Creating the Moscow itinerary may keep you busy for days with the seemingly endless amount of things to do. Visiting the so-called Golden Ring is like stepping back in time. Golden Ring is a “theme route” devised by promotion-minded journalist and writer Yuri Bychkov.

Having started in Moscow the route will take you through a number of historical cities. It now includes Suzdal, Vladimir, Kostroma, Yaroslavl and Sergiev Posad. All these awe-inspiring towns have their own smaller kremlins and feature dramatic churches with onion-shaped domes, tranquil residential areas, and other architectural landmarks.

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I only visited two out of eight cities included on the route. It is a no-brainer that Sergiev Posad is the nearest and the easiest city to see on a day trip from Moscow. That being said, you can explore its main attractions in just one day. Located some 70 km north-east of the Russian capital, this tiny and overlooked town is home to Trinity Lavra of St. Sergius, UNESCO Site.

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Sergiev Posad is often described as being at the heart of Russian spiritual life. So it is uncommon to see the crowds of Russian pilgrims showing a deep reverence for their religion. If you’re traveling independently and using public transport, you can reach Sergiev Posad by bus (departs from VDNKh) or by suburban commuter train from Yaroslavskaya Railway Station (Bahnhof). It takes about one and a half hours to reach the town.

Trinity Lavra of St. Sergius is a great place to get a glimpse of filling and warming Russian lunch, specifically at the “ Gostevaya Izba ” restaurant. Try the duck breast, hearty potato and vegetables, and the awesome Napoleon cake.

Day 7 – Gorky Park, Izmailovo Kremlin, Patriarch’s Ponds

Metro Station: Park Kultury or Oktyabrskaya on Circle Line / Partizanskaya on Dark Blue Line / Pushkinskaya on Dark Green Line

Gorky Park is in the heart of Moscow. It offers many different types of outdoor activities, such as dancing, cycling, skateboarding, walking, jogging, and anything else you can do in a park. Named after Maxim Gorky, this sprawling and lovely park is where locals go on a picnic, relax and enjoy free yoga classes. It’s a popular place to bike around, and there is a Muzeon Art Park not far from here. A dynamic location with a younger vibe. There is also a pier, so you can take a cruise along the river too.

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The Kremlin in Izmailovo is by no means like the one you can find near the Red Square. Originally built for decorative purposes, it now features the Vernissage flea market and a number of frequent fairs, exhibitions, and conferences. Every weekend, there’s a giant flea market in Izmailovo, where dozens of stalls sell Soviet propaganda crap, Russian nesting dolls, vinyl records, jewelry and just about any object you can imagine. Go early in the morning if you want to beat the crowds.

All the Bulgakov’s fans should pay a visit to Patriarch’s Ponds (yup, that is plural). With a lovely small city park and the only one (!) pond in the middle, the location is where the opening scene of Bulgakov’s novel Master and Margarita was set. The novel is centered around a visit by Devil to the atheistic Soviet Union is considered by many critics to be one of the best novels of the 20th century. I spent great two hours strolling the nearby streets and having lunch in the hipster cafe.

Conclusion and Recommendations

To conclude, Moscow is a safe city to visit. I have never had a problem with getting around and most locals are really friendly once they know you’re a foreigner. Moscow has undergone some serious reconstruction over the last few years. So you can expect some places to be completely different. I hope my one week Moscow itinerary was helpful! If you have less time, say 4 days or 5 days, I would cut out day 6 and day 7. You could save the Golden Ring for a separate trip entirely as there’s lots to see!

What are your thoughts on this one week Moscow itinerary? Are you excited about your first time in the city? Let me know in the comments below!

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24 comments.

Ann Snook-Moreau

Moscow looks so beautiful and historic! Thanks for including public transit information for those of us who don’t like to rent cars.

MindTheTravel

Yup, that is me 🙂 Rarely rent + stick to the metro = Full wallet!

Mariella Blago

Looks like you had loads of fun! Well done. Also great value post for travel lovers.

Thanks, Mariella!

I have always wanted to go to Russia, especially Moscow. These sights look absolutely beautiful to see and there is so much history there!

Agree! Moscow is a thousand-year-old city and there is definitely something for everyone.

Tara Pittman

Those are amazing buildings. Looks like a place that would be amazing to visit.

Adriana Lopez

Never been to Moscow or Russia but my family has. Many great spots and a lot of culture. Your itinerary sounds fantastic and covers a lot despite it is only a short period of time.

What was their favourite thing about Russia?

Gladys Parker

I know very little about Moscow or Russia for the\at matter. I do know I would have to see the Red Square and all of its exquisite architectural masterpieces. Also the CATHEDRAL OF CHRIST THE SAVIOUR. Thanks for shedding some light on visiting Moscow.

Thanks for swinging by! The Red Square is a great starting point, but there way too many places and things to discover aside from it!

Ruthy @ Percolate Kitchen

You are making me so jealous!! I’ve always wanted to see Russia.

Moscow is in my bucket list, I don’t know when I can visit there, your post is really useful. As a culture rich place we need to spend at least week.

DANA GUTKOWSKI

Looks like you had a great trip! Thanks for all the great info! I’ve never been in to Russia, but this post makes me wanna go now!

Wow this is amazing! Moscow is on my bucket list – such an amazing place to visit I can imagine! I can’t wait to go there one day!

The building on the second picture looks familiar. I keep seeing that on TV.

Reesa Lewandowski

What beautiful moments! I always wish I had the personality to travel more like this!

Perfect itinerary for spending a week in Moscow! So many places to visit and it looks like you had a wonderful time. I would love to climb that tower. The views I am sure must have been amazing!

I was lucky enough to see the skyline of Moscow from this TV Tower and it is definitely mind-blowing.

Chelsea Pearl

Moscow is definitely up there on my travel bucket list. So much history and iconic architecture!

Thumbs up! 🙂

Blair Villanueva

OMG I dream to visit Moscow someday! Hope the visa processing would be okay (and become more affordable) so I could pursue my dream trip!

Yup, visa processing is the major downside! Agree! Time and the money consuming process…

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