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Dubai maintains tourism growth momentum with 5.18 million international overnight visitors in first quarter of 2024

Monday, May 6, 2024 12:00 AM

Dubai welcomed 5.18 million international overnight visitors from January to March 2024, an 11% rise over the 4.67 million tourist arrivals during the same period in 2023, according to data published by Dubai Department of Economy and Tourism (DET) at the 31st edition of Arabian Travel Market (ATM).

Following a milestone year in 2023, with Dubai receiving a record 17.15 million international overnight visitors, the city’s tourism industry is building on the momentum in the first quarter of the year, driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. This growth also aligns with the ambitious goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. Commending the achievement, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, said: “The number of visitors in the first quarter of 2024 indicates that Dubai is on course for another standout performance this year after the emirate received a record number of visitors last year, with international visitors reaching 17.15 million.

This will ensure that the tourism sector continues its growth journey in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum and in line with the objectives of the Dubai Economic Agenda (D33), which aims to strengthen its position as a leading global city for business and leisure.”

Visionary leadership

His Highness added: “Integrating diverse aspects, the blueprint behind Dubai’s success as a tourist destination is based on the vision of His Highness Sheikh Mohammed bin Rashid and it has gained the trust of visitors from around the world. Effective promotion efforts showcase the best of Dubai for tourists, but it has also invested for years in developing world-class infrastructure that serves citizens, residents, and visitors alike. The performance of various sectors has been enhanced in line with the highest international standards and best practices with the ultimate goal of becoming the smartest, most advanced and agile city, serving everyone who resides on its land or visits it as an honourable guest.”

Sheikh Hamdan praised the efforts of the DET in successfully promoting the emirate at a global level and showcasing the distinguished experience that it is keen to provide visitors, noting that its well-considered strategies are clearly reflected in the steady growth in tourist numbers. His Highness also expressed his appreciation for the efforts of all strategic partners in the private sector for their contributions in highlighting the attractiveness of Dubai and emphasised the importance of strengthening cooperation between the public and private sectors to ensure that the emirate continued to retain its lead on the global tourism map in coming years as well.

His Highness stated: “Ensuring the highest levels of tourist satisfaction translates into each visitor becoming an ambassador for Dubai, carrying to the world the image of a city that spares no effort for the happiness and comfort of its guests. We affirm our commitment to continue working to further enhance the capabilities of our tourism sector and diversify options we put at the disposal of our guests, ensuring that these always exceed their expectations. This is part of an ambitious economic strategy with a human element at its heart, the goal being to live up to every individual’s aspirations and requirements at multiple levels.”

Dubai’s exceptional performance reinforced global recognition for the destination, having begun 2024 by being named the No.1 global destination for an unprecedented third successive year in the Tripadvisor Travellers’ Choice Awards, the first city to achieve this unique accolade. Major industry events The rise in international tourists during Q1 is the result of city-wide strategies established across vital pillars in the tourism sector, including sustainability, accessibility, entrepreneurship, and innovation, while various other key factors contributed to visitation growth. The city hosted several major industry events, such as Arab Health, Gulfood and the Dubai International Boat Show, while new hotel openings included The Lana, Dorchester Collection’s first property in the Middle East; SIRO One Za’abeel, Dubai’s first fitness hotel; Marriott Marquis Dubai; and Hilton Dubai Creek Hotel & Residences. Catering to all budgets and preferences, Dubai’s diverse offerings are constantly evolving, supported by world-class infrastructure, exceptional service at all touchpoints, and continuous collaboration between the government and private sectors.

His Excellency Helal Saeed Almarri, Director General of Dubai Department of Economy and Tourism (DET), said: “Under the leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the emirate’s continued record-breaking visitation performance demonstrates the sustained commitment to delivering on our long-term D33 Agenda goals, and further solidifies the pivotal role the tourism and hospitality sectors play in propelling Dubai’s positive growth trajectory.

“In addition to our high-performing tourism ecosystem, these figures also continue to be spurred by upswings in the number of international businesses setting up, existing companies expanding business lines and catchment footprint from Dubai, a very healthy MICE sector, and an influx of new talent relocating to the city, demonstrating the wide-reaching and synergistic impact of a successful and well calibrated D33 economic blueprint.”

His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “Inspired by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and guided by the objectives of the D33 Agenda, Dubai is committed to further elevating standards across the emirate and expanding its tourism offering with innovative and distinctive world-class infrastructure, experiences and attractions.

“We will continue to drive strong global and market-specific campaigns, collaborating with our key domestic and international stakeholders and partners and taking a diversified marketing approach to promote Dubai to audiences around the world, exciting and inspiring potential new and repeat visitors. The commitment of our partners to this shared vision, including through the delivery of the highest levels of service across all consumer touchpoints, is instrumental in making Dubai the best city to visit, live and work in. We look forward to maintaining the industry’s success throughout summer and the rest of the year.”

Key source markets

Dubai’s diversified approach, built on bespoke strategies and activities in more than 80 markets, helped maintain its position as a first-choice travel destination for visitors both from key traditional and emerging markets. From January to March, the Western Europe region was Dubai’s biggest source market with 1.138 million arrivals, a 22% overall share, followed by South Asia with 869,000 visitors (17%) and CIS and Eastern Europe with 817,000 (16%). From a regional perspective, the GCC and MENA were fourth and fifth, accounting for 664,000 (13%) and 605,000 (12%) arrivals respectively. The North-East Asia and South-East Asia region recorded 470,000 arrivals into Dubai (a 9% share), followed by the Americas 344,000 (7%), Africa 202,000 (4%) and Australasia 70,000 (1%).

Hotels and hospitality

From January to March this year, Dubai’s hotels maintained a room occupancy rate of 83%, a notable achievement given the 2% year-on-year increase in overall room supply to more than 152,000. Occupied room nights increased by 2%, with 11.2 million at the end of Q1 2024, compared to 10.98 million in 2023. Average Daily Rate (ADR) rose to AED638 during Q1, marking a notable increase of 5% compared to the same period in 2023, while Revenue Per Available Room (RevPAR) increased by 4% compared to last year, from AED504 to AED527. This performance clearly indicates city hoteliers are maintaining competitive prices and revenues amid high levels of occupancy. Total available rooms in Dubai reached 152,162 by the end of March, up from 148,877 rooms in March 2023, while the number of establishments stood at 832 at the end of the first quarter, compared to 814 during the same period last year.

Dubai had a substantial total of 96,484 hotel rooms across five-star and four-star establishments, representing a significant 64% share of the overall hotel rooms in the city, with average room occupancy typically ranging from 81% to 84%. One- to three-star hotels had a 19% share of Dubai’s overall hotel market, with the category comprising 29,100 rooms and a commendable 82% room occupancy rate. The hotel apartments segment boasted a total of 26,578 keys at the end of the first quarter and maintained a strong average room occupancy ranging from 84% to 85%.

Sustainability initiatives

With the UAE’s ‘Year of Sustainability’ extending into 2024, Dubai continues its commitment to sustainability by supporting global and country-wide objectives. Dubai’s tourism and hospitality sectors are spearheading this drive, with programmes and initiatives demonstrating the city’s ecotourism strategy.

Pioneering initiatives include those under the Dubai Can umbrella. The popular ‘Refill for Life’ campaign, promoting the use of reusable bottles and encouraging people to refill via 50 water fountains established throughout the city, has already seen the reduction in the usage of an equivalent of more than 18 million 500ml single-use plastic water bottles in just two years since its launch. A second Dubai Can initiative, Dubai Reef, is the world’s largest marine reef development project and part of the city’s efforts to increase fish stocks and boost marine biodiversity. His Highness Sheikh Hamdan bin Mohammed recently inaugurated the landmark project’s pilot reef modules.

Entrepreneurship spur

DET is creating new pathways to growth beyond traditional tourism, through investment, entrepreneurship, and attracting global talent. Offering vocational training and educational programmes, Dubai College of Tourism (DCT), part of DET, is committed to developing a skilled workforce to support the growth of the tourism sector. Dubai also offers entrepreneurs and small and medium-sized enterprises (SMEs) a platform for ease of set-up and scale. Dubai SME provides financial support, mentorship, and resources to emerging entrepreneurs while Intelak Hub is the region’s only start-up platform dedicated to the travel, tourism, and aviation sectors.

Global leisure hub

Dubai’s gastronomic offering, catering to the diverse tastes of residents and visitors alike, continues to expand and is a cornerstone of the city’s tourism strategy. The city’s position as a global culinary capital was further established with 18 Dubai-based restaurants included in the 2024 MENA’s 50 Best Restaurants list, with four of them taking the top four places.

The ongoing expansion of the cruise sector is also seeing significant benefits for Dubai. In March this year, regional maritime and tourism authorities formalised the Cruise Arabia alliance – a strategic partnership that will promote the Arabian Gulf as a cruise ship destination globally and collaborate to enhance the cruise experience for passengers, attract more cruise liners, improve infrastructure at ports, and drive economic growth in the cruise tourism sector. Dubai has been a significant player in the Cruise Arabia alliance, working closely with its partners to create interconnected and integrated regional cruise services.

Dubai’s status as a global entertainment hub is being bolstered by new attractions and a year-round calendar of business, leisure, and sporting events, which continue to attract international tourists. The city’s newest major opening is Real Madrid World, an exciting theme park within Dubai Parks and Resorts, and the first to be operating under the branding of the world-famous football club. The opening of Real Madrid World follows the multi-year agreement signed in October last year between DET and Real Madrid, which will create growth opportunities for both institutions and support the D33 Agenda. Meanwhile, organised by Dubai Festivals and Retail Establishment (DFRE), some of Dubai’s biggest annual events were held during the first quarter of the year, including Dubai Shopping Festival. Currently taking place across the city until 12 May is the Dubai Food Festival, one of Dubai’s flagship events and a celebration of the city’s vibrant culinary scene.

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Sheikh Mohammed merges Dubai’s economy and tourism departments

Helal Al Marri has been named as director general of Dubai’s Department of Economy and Tourism

Two key government departments, Dubai Economy and Dubai Tourism, will now be merged under a single entity called Dubai’s Department of Economy and Tourism.

A decision to this effect was issued on Saturday by Sheikh Mohammed bin Rashid Al Maktoum, the Ruler of Dubai who is also the Vice President and Prime Minister of the UAE.

Helal Al Marri, who was recently appointed as the head of the new board of directors of Dubai Financial Market, has now been named as director general of the newly formed department too.

Read: New board of directors announced for Dubai Financial Market

The Department of Economy and Tourism is tasked with meeting seven targets to strengthen the emirate’s position in tourism and economy. These include increasing the added value of the industrial sector by 150 per cent in the next five years, expanding export markets for local products by 50 per cent and increasing the number of tourists coming to Dubai by 40 per cent to 25 million visitors by 2025.

The new entity is also tasked with making Dubai one of the top five global cities in the main economic indicators, attracting 100,000 companies in three years as well as 400 global economic events annually by 2025.

Furthermore, it is also tasked with encouraging private and family-owned businesses to get listed on Dubai bourse, according to state run news agency WAM.

In his capacity as Ruler of #Dubai , @HHShkMohd issues a decision to merge @Dubai_DED and @dubaitourism into one entity under the name ‘Dubai’s Department of Economy and Tourism’. https://t.co/9OPAqmAo5G — Dubai Media Office (@DXBMediaOffice) November 6, 2021

The Department of Economy and Tourism will work to attracting foreign investments, increase exports, support SMEs, and develop plans for Dubai’s new economic sectors.

The new structure will support decision makers in developing policies and assessing the strategic performance of the economic sector. The goal of the restructuring is said to create a government model that is flexible, efficient and able to take rapid decisions.

The new structure will also reportedly help facilitate and reduce procedures related to the issuance of trade and tourism licenses to promote Dubai’s competitiveness, and achieve the optimum usage of the human and financial capital.

“The newly formed department seeks to support the economic and tourism transformations taking place in the emirate. It will adopt the same competitiveness and efficiency of the private sector and work together with it on various development projects,” said Sheikh Mohammed.

“Dubai’s economy has witnessed different phases of development throughout its history, which has helped shape the city’s current status as a model for economic development and a preferred destination for tourism. Today, our ambitions have grown bigger and our priorities have changed. Raising our global competitiveness requires new ways of thinking.”

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Dubai gets new corporations under Department of Economy and Tourism to boost growth

Subsidiaries to target drivers such as business attractiveness, ease of doing business, consumer protection and sectoral governance.

08 February, 2023

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Rain making in dubai. was a devastating flood caused by cloud seeding.

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Motorists drive along a flooded street following heavy rains in Dubai early on April 17, 2024. ... [+] (Photo by Giuseppe CACACE / AFP) (Photo by GIUSEPPE CACACE/AFP via Getty Images)

This summer, temperatures in Dubai have regularly surpassed 120 degrees. That’s unusually warm, even for a city in the vast Arabian Desert. It’s dry there, too. Climate-Data.org reports that the average annual rainfall in Dubai is a mere 2.7 inches.

Dubai is one of the emirates in the United Arab Emirates. A financial center, the economy also depends heavily on tourism; the city is known for its shopping and nightlife. To no one’s surprise, for a while Dubai has been turning to cloud seeding to create rain and make the tourist experience more pleasant.

They’ve employed a few approaches. One is the plain ol’ vanilla way of spraying silver iodide or another such chemical into clouds from manned aircraft. Another is firing water-attracting salt flares from aircraft into warm cumuliform clouds. A third is to have drones send electrical charges into clouds . The idea is to shock water droplets into combing. Combined droplets might become too heavy for cloud-forming updrafts to carry, in which case they’d precipitate out as rain drops.

Unfortunately, this April the area had major flooding. Nearly a year’s worth of rain fell during a single 24-hour period. Twenty-one people died, and the rain-makers caught early blame . But were they indeed at fault?

Not necessarily . England’s University of Reading is a rain-making partner in Dubai. Professor Maarten Ambaum, a meteorologist at the University, suggests that, as scant as rainfall generally is in Dubai, deluges do happen. On his department’s webpage, he acknowledges , “This part of the world is characterised by long periods without rain and then irregular, heavy rainfall, but even so, this was a very rare rainfall event.”

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With climate change, air is warmer. Warmer air holds more water, creating more clouds. According to a study published in the November 2021 issues of Atmospheric Research , over the 21-year period of February 2000 - December 2020, there were enough massive cloud systems over the southern Arabian Peninsula to create 95 overwhelming downpours. Not surprisingly, the recent trend is for those downpours to last increasingly long.

Professor Ambaum: “ These storms appear to be the result of a mesoscale convective system [“MSC”]– a series of medium-sized thunderstorms caused by massive thunderclouds, formed as heat draws moisture up into the atmosphere. These can create large amounts of rain, and when they occur over a wide area and one after another, can lead to seriously heavy downpours. They can rapidly lead to surface water floods.”

The emerging consensus about what caused April’s flood in Dubai is that, with global warming, hundreds of individual thunderstorm clouds formed and then combined into a single storm cloud that spanned several hundred kilometers of sky.

But how do we know for sure that cloud seeding didn’t help create the massive thundercloud? How do we know for sure that cloud seeding didn’t prompt the thundercloud to release its water all at once?

Simple. The cloud seeders had not been seeding . Although not much rain falls during the winter and spring in Dubai, they are considered the desert’s “rainy months.” As Professor Ambaum explains about the weeks preceding the flood of April 2024, “There would have been no benefit to seed these clouds as they were predicted to produce substantial rain anyway.”

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PRESSR: HealthStay.io launches world-first AI-powered medical tourism solution alongside partnership with Dubai Health Experience

• Start-up accelerated under Mohammed Bin Rashid Innovation Fund (MBRIF) Innovation Accelerator programme
• HealthStay.io awarded Best UAE Homegrown Business by MBRIF

Dubai, UAE – HealthStay.io, a member of Mohammed Bin Rashid Innovation Fund (MBRIF) Cohort 7 Accelerator, has launched its world-first artificial intelligence (AI) powered sales and booking management solution to revolutionise medical tourism in the UAE and beyond.

The white label solution – hosting a strategic partnership with Dubai Health Experience (DXH), part of Dubai Health Authority (DHA) – will act as the link between medical tourists and healthcare in Dubai, automating the entire process, enabling medical tourists to select their procedure and make all necessary bookings to facilitate their visit via the international patients section of a hospitals website.

Commenting on the launch, Fatima Yousif Alnaqbi, Acting Assistant Undersecretary for Support Services Sector, Chief Innovation Officer at the Ministry of Finance,  and MBRIF representative, said: “We are pleased to support innovative initiatives that contribute to strengthening the UAE's position as a global centre of excellence. It always gives us great pride to see an innovation supported under our Innovation Accelerator programme succeed. The launch of HealthStay.io, which offers solutions to enhance the medical tourism experience in our country, highlights the importance of such programmes and underscores the invaluable contribution a customised accelerator can have on our innovation ecosystem, creating positive impact on our economy.”

HealthStay.io’s solution streamlines the many processes involved in medical tourism into a single automated system for patients, from selecting a practitioner to finalising flights, visas and accommodation bookings. For hospitals, with the use of HealthStay.io’s interconnected custom built CRM tool they now have a new automated system to acquire new customers, qualify leads and maximise efficiency throughout.

Sean Conaty, Co-founder & CEO, HealthStay .io said: “HealthStay is an exciting example of how AI can play a key role in advancing medical tourism in the UAE, enabling innovation to turn ambition into reality. With some 674,000 medical tourists visiting Dubai in 2022, and AED992 million paid by patients across the globe towards Dubai-based medical services, we believe there is tremendous potential in the industry and that our solution makes it quicker, easier and more efficient for all involved.”

The solution is endorsed by DXH and is currently concluding the process of becoming officially registered with DHA, ensuring compliance with local regulations and standards and affirming its credibility within the market. Registration with DHA enables DXH members to seamlessly integrate HealthStay’s cutting-edge AI-driven sales and booking solution into their operations, empowering medical facilities to automate booking systems for international clients across the globe. 

Ruairi Tubrid, Co-founder & COO, HealthStay .io concluded: “We would like to thank DXH and DHA, for their unwavering support and shared vision of cementing Dubai’s reputation as a global leader in healthcare tourism. We also extend our gratitude to the MBRIF for giving us the opportunity to be incubated under the MBRIF Innovation Accelerator, enabling us to bring this solution to life.”

HealthStay recently graduated from the MBRIF Accelerator Cohort 7 and were awarded Best UAE Homegrown Business by distinguished investors at the event.

About HealthStay:

HealthStay.io is an AI SaaS sales and booking solution for medical tourism that provides a digital shop window to enable monetization of medical tourism, with a custom CRM that coordinates data management and maximizes efficiency.

For more information, please visit client.healthstay.io

About the MBRIF:

The Mohammed bin Rashid Innovation Fund (MBRIF) is a federal initiative launched by the Ministry of Finance and is operated by Emirates Development Bank. Since its launch in 2016, the MBRIF has supported innovators through its first program, the Guarantee Scheme, which offers members access to affordable funding through a government-backed guarantee and without taking equity.

The MBRIF’s second program, the MBRIF Accelerator, was launched in December 2018. Aligned with the UAE National Innovation Strategy, the initiative aims to enhance growth potential of innovative businesses shaping the future of UAE’s economy. The MBRIF Accelerator offers world-class services and coaching to member companies to accelerate their business, elevate capabilities, unlock value and achieve scale.

Additionally, the MBRIF partners with the public and private sector to help facilitate growth, provide support, create opportunities and pave the way to success for its member companies in the UAE. For more information, please visit: https://www.mbrif.ae/

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