What You Should Know About a FAM Trip

Annie Brigham, Digital Marketing Coordinator

What is a FAM trip?

Who attends a fam trip, who pays for a fam trip.

What are the benefits of a FAM trip for Travel Agents and Media Personnel?

What are the benefits of a FAM trip for the Hosts?

What are some things to keep in mind when planning a FAM trip?

A FAM trip stands for “familiarization trip” and is one incentive of being in the travel industry. FAM trips are exclusive educational trips for travel agents, media personnel, and resellers. These familiarization trips provided by travel businesses such as travel operators, tour operators, and accommodation suppliers allow them to experience their services and destinations first-hand. FAM trips are opportunities for travel businesses to familiarize agents and media personnel with their destination and immerse them in the local culture, introduce them to local operators, and highlight the benefits their company offers, essentially take them backstage. For instance, they can have the opportunity to meet a celebrity chef that they have been referring their clients to.

The usual people presented on these trips are Travel Agents, suppliers, and media partners such as Journalists, Editors, Influencers, & Tour Operators. These individuals are necessary for countless travel businesses’ success, and as suppliers and travel operators, you are looking to build a long-term working relationship with them. The aim is to keep track of key industry influencers and invite people relevant to your industry’s success. These invitations may rope in a travel agent you have worked with in the past, who you want to enhance your relationship with or introduce new offerings to, or a new prospect who has recently jumped on your radar who can potentially help you collect new business.

Though FAM trips are endlessly changing and evolving, and differentiate per business, tour operators, cruise lines, and hotels interested in showcasing their points of interest typically provide everything for these trips. FAM trips are more often than not fully sponsored invite-only events unless there is a partnership with a rental car company or airline that exists. Sponsorships are customary because the host provides the money or product in exchange for their visit.

What are the benefits of a FAM trip to Travel Agents and Media Personnel?

Familiarization trips present numerous benefits to the attendees. The head benefit of a FAM trip is that it allows travel agents and other travel industry providers to gain ideal first-hand experience. This involvement enables them to understand better the several benefits that different kinds of trip excursions offer to their clients. As a result, they can better supply the perfect services and vacations to their client based on their desires and needs and effectively inform their clients on what they can expect. In addition, media personnel, travel writers and editors, and photographers can gain first-hand experience that can help provide better content, details, and photographs for their future publications. These trips grant journalists opportunities to develop tailored stories that they may want to develop further. For example, the trip may introduce them to a chef who has a fascinating life story or recipe to share. A further benefit is that the FAM trip guests can expand their professional network by building connections with other travel agents, suppliers, and media personnel; most FAM trips embrace downtime to relax with other professionals. This schedule allows them time to get in touch with industry experts and exchange stories on what has worked for their business. By developing long-lasting relationships with travel operators and suppliers, they will also acquire better deals for themselves and their future clients.

What are the benefits of a FAM trip to the Hosts?

Arranging a “familiarization trip” is a valuable marketing tool. As a host of a FAM trip, one benefit is that you can generate new leads and business for your company. By permitting these professionals to gain first-hand experience with your products, they will better understand and share the benefits of your travel offerings with their clients. When it comes to benefits from hosting media personnel is that you are enhancing your media coverage; travel writers and photographers take part in these trips to photograph your offerings and compose content. If you can impress and inspire your guests during a FAM trip, then you should be able to generate first-rate reviews and recommendations for your travel business. For example, one of our clients , Arizona, invited an Editor in Chief on a FAM trip to their destination. The Editor in Chief made a customized trip with a luxury angle and published over 20 full pages of material about the destination and included them in the cover. The clients were very thankful for these results and said that the benefits of these results were worth more than five times that than the overall cost of the FAM trip.

After conversing with some of our employees regarding their client’s FAM trip success stories, we have put together some things we think you should consider when planning your FAM trip: You must research and plan the trip and itinerary during the FAM trip planning stage according to your media personnel and travel agent’s profiles. Look at their previous publications and create activities that they will find appealing, craft experiences with multiple “wow factors” that they can share in their publications. Keep in mind that it is up to the criteria of your guest when it comes to what will get published; not everything that they experience will be incorporated. Provide thorough itineraries and trip information as soon as possible in the planning process; this will allow your FAM trip guests to raise any concerns or questions ahead of time and will enable you to customize their stay exceedingly well. When crafting a detailed itinerary for your guests, you must also be mindful of their time on your trip; you must provide a good balance of activities and educational events with free time to relax and take a breather. Lastly, put together a plan for contingencies; keep in mind that not everything will go to plan. It would be safest to prepare for anything from a last-minute guest cancellation up to flight cancelations, emergencies, or lockdowns. But, again, it is better to over plan.

Special thanks to our Connect Worldwide FAM trip experts Eduardo Peraza and Pedro Berruecos for contributing to this article. Contact us today if you are looking for a destination marketing partner or are interested in learning more about attending, planning or hosting a FAM trip.

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familiarization tour explanation

Familiarization Tours – What are they?

  • September 4, 2015
  • wellsgraytours

You may have heard of Familiarization Tours (FAM Tour is the industry abbreviation) and wondered what they are, who provides them and who are they for.

FAM Tours are hosted by travel destinations, restaurants and attractions to familiarize travel professionals with products and services that they feel will help the travel professional sell their destinations or services. FAM tours can be as close as a local restaurant or B & B in your community inviting the local Information Center staff or local travel agents to enjoy a meal or overnight stay. First hand experiences are much easier to sell.

FAM Trips are not usually free, but offered to travel professionals at a reduced rate. This ensures that travel expert is truly invested in learning about the destination or product. While this may sound like an ideal way to take a vacation, it is far from it. Destination FAM tours are jammed packed with hotel rooms, quick overview stops at attractions, dining experiences packaged into a short trip with long, long days. FAM tours are designed to provide the travel professional with a “snap shot” of the destination. The upside is that your travel professional will meet face to face with service providers and begin to build relationships with those they will work with. When booking your next holiday or tour, they will be able to recommend safe local transportation as well a personal perspective into your next adventure.

Wells Gray Tours utilizes FAM opportunities whenever possible to research new destinations. These FAM tours provide great benefits for you as the traveller. When researching a new destination it is so much easier to plan the itinerary with input from staff that has had firsthand experience. Having someone on the ground in a destination allows for a personal glimpse into cultural expectations, safety issues and transportation availability. Recently our staff has been busy; Darlene from our Vernon office and Sema from Victoria cruised on the Ocean Endeavor to Baffin Island and Greenland, Stephanie from Kamloops and Kerrie from Kelowna spent time in Savannah, Georgia and the Golden Isles, while Fraser and Shane are busy exploring cruise opportunities with Norwegian Cruise Lines.

On the Ocean Endeavor to Baffin Island and Greenland

BOAT

The Golden Isles, Georgia

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Tallinn, Estonia with Norwegian Cruise Lines.

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Wells Gray Tours not only takes advantage of FAM tour offerings, but offers FAM tours to its employees on our tours to destinations that we travel to frequently. This ensures that all our staff stays well informed on areas we go to repeatedly, understand how we operate when out on tour and have a chance to meet and mingle with our guests in a relaxed and fun atmosphere. Wells Gray Tours provides the staff with additional time off to take FAMS.

You know you will be in good hands when you travel with Wells Gray Tours due to on our going commit to making sure we are well educated about the destinations we travel to.

Written by: Joan Niemeier

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How to Design a Successful FAM Tour

familiarization tour explanation

There are many more critical factors of a successful FAM tour than most people realize. Many of these are not widely known and/or acknowledged by destinations and their participating hospitals clinics hotels government agencies and other organizations. As a result hosts spend money for FAM tours and get no return on their expenditure. In fact a FAM tour is an investment and should provide a return on its expense.

So what are these aspects that make a FAM tour effective and how does the host make a profit? First lets look at the generally accepted medical tourism industry standard and then we will examine the actual success factors themselves.

What constitutes a successful FAM tour?

A FAM tour is industry slang for Familiarization Tour. As its name suggests the tour is intended to familiarize the attendees with the host destination. Medical tourism industry FAM tours are currently made up of trips of six to 12 people to a particular destination.

During the tour the attendees visit the destination hospitals and clinics stay at select hotels and engage in some tourism activities. There is also the customary exchange of contact information with the intention of future business being conducted between the attendees and the participating destination FAM tour organizations.

Some of the better-planned FAM tour hosts do some screening of the attendees to make sure that they carry the right amount of influence in the relevant industries. Destinations are often looking for buyers as they are usually called. Buyers are decision makers in the health insurance or employment areas both of which are considered to be sources of potentially large numbers of patients for the destination countries and the participating organizations.

Some of these better planned tours also schedule some business meeting time for the attendees and the host organizations to kick start their business relationships. Often times visits can end without serious business being discussed but rather a promise is made to discuss business in subsequent phone or other meetings.

Both these activities  the screening and the business meetings  are designed to increase the success of the FAM tour.In short the host destinations are attempting to ensure that the expense brings them some return.

However while these are excellent activities they do not guarantee a successful FAM tour. In order for it to be successful the following items must be considered and addressed during the planning stage. (Note that examples of the critical success factors are presented at the end of the article). ‍

Factors for success

1. Build a relationship:- Both destination hosts and FAM tour attendees must understand and agree with the FAM tour objective(s) which is usually to create an event that will trigger a relationship or that will enhance an existing relationship.

Most FAM tours are designed to either create business for the destination host hospitals clinics and participating organizations or to expose the destination host hospitals to the FAM tour attendees in the hope of generating future business. ‍

It's important to note that without the relationship factor the FAM tour is most likely to generate only business transactions at best. Many hospitals complain that after spending money to host a FAM tour they received little to no patients from their efforts.

Usually this is because the attendees are busy sending patients to destinations with which they have a relationship in addition to a business agreement. By introducing the relationship factor FAM tour destination hosts and attendees start building the foundation for a long and fruitful relationship.

The communication becomes more open and both parties work together to achieve success. Trust begins to develop and barriers are broken down. This sort of relationship usually grows to include other business in addition to medical tourism business. ‍

‍ 2. Define the host:- FAM tours generally experience some disarray and confusion during the implementation stage when it is unclear to the attendees who exactly the hosts are. Are the hosts the government agencies the hospitals and clinics the funding organizations or a combination?

It should be absolutely clear and transparent.Also the relationship between the host(s) and the other participating organizations should be abundantly clear. Of course there is an optimal arrangement that will benefit all parties concerned and the host(s) should consult with someone who has experience in the industry and who can help them leverage their host position to achieve successful results. ‍

‍ 3. Identify the tour attendees The host needs to figure out whom to invite to the FAM tour. Remember the objective of the tour is to create an event that will trigger a relationship or that will enhance an existing relationship.

Knowing that this relationship is primarily between the host(s) and the attendees it becomes apparent that the attendees should be people who represent organizations that will benefit the host(s). However the attendees should also be people who represent organizations that the host(s) can benefit.

A relationship is between two parties for the tour to be successful both parties must benefit.

‍ 4. Assign a facilitator and create a schedule:- Now that the host(s) attendees and objectives have been identified the FAM tour needs a schedule and facilitator(s). A facilitator is the person who will actually implement the tour. The person should be fluent in the visitors language but the tour can still be effective if one of the attendees is an interpreter.

The facilitator should be widely available and have no time conflicts for the duration of the tour. The person should also be savvy in the business ways of the destination host country. FAM tour attendees always have many questions and the lack of answers can quickly render a FAM tour ineffective.

An effective FAM tour schedule is one that contains hospital and clinic visits some government agency visits opportunity for business discussions and some social activity usually with a tourism component associated with it. The length of the tour depends on a number of factors. See the table below for an example of a three-day tour.

‍ 5. Secure appropriate housing:- The lodging is central to the FAM tour and should be absolutely first class. First the travel time between the host hotel and the hospitals and clinics to be visited should be minimized.

Second the host hotel should have some examples of the types of rooms that will be available to future patients including fully accessible rooms and fitness facilities. The cuisine should be international in flavor and availability and room service should be 24/7.

Remember that the attendees will be conducting business with their countries while visiting and this may involve a time difference. Therefore they should be able to access all the hotel services round the clock.

‍ 6. Narrow your marketing/hospital selection:- Destination countries should focus on the one or two procedures that they have world-class reputations in and the lowest prices. It is not good marketing to advertise all the hospital and clinic procedures because it demonstrates a lack of understanding of the metrics that make medical tourism viable. Patients and buyers look for quality equal to or better than what is available in their home country and at the best price possible. ‍

‍ 7. Include tourism activities:- There are two reasons to included tourism activities in a FAM tour. The first is because most patients will be accompanied by a companion and the companion may need to re-energize themselves during the patient visit.The second reason is to advertise the destination country.

The most popular and effective form of marketing is word-of-mouth. There is no better way to encourage repeat visits whether for healthcare purposes or for tourism purposes than to make sure that the visitors see what the destination country has to offer.

‍ 8. Plan efficient and effective business meetings:- Of course the main reason for the FAM tour to begin with is to motivate business and to do this via a relationship approach. This approach is not only a smart way to do business but it also is an excellent marketing approach for the destination country and its hospitals and clinics.

Some time has to be dedicated toward business and business activities. Careful consideration and planning should be undertaken. FAM tour participants should be given a schedule that clearly shows what all the activities are well in advance of them leaving their countries to start the tour.

They should be clearly instructed on what business activities are going to take place how to prepare for them and what their role is going to be. This will ensure a smooth business discussion.

‍ 9. Appoint a business meeting facilitator:- In addition to the above recommendations a business meeting facilitator has to be appointed. This person does not have to be the same person that facilitates the whole tour.

This person should be trained and should know who the attendees are their titles and responsibilities the objectives of the FAM tour and the objectives of the business discussions. This will ensure an error-free business environment.

‍ 10. Follow up:- Follow-up is essential to the eventual success of any FAM tour. Follow-up is the ultimate responsibility of the hosts. They are the ones that have made the financial outlay in order to achieve an objective and therefore they are the most invested in the outcome.

At the business meetings and other FAM tour meetings milestones for certain activities would have been established. These milestones should be the focus of all follow-up activities.

Buyers beware

Always prescreen your buyers and evaluate their position in the industry. There has been a growing trend of Fake Buyers on Fam Trips. They may be consultants and marketing companies that use the Fam Trip as a fully paid trip to market their services directly to the hospitals. If disclosed in advance and if the host finds value in it then the consultant may provide value to the host. ‍

A FAM tour is a one-time opportunity for a host country and its hospitals and clinics to impress the tour attendees. This is a cant fail proposition. In other words everything must go well during a FAM tour otherwise word-of-mouth communication will certainly cause future problems for the host country.

All efforts must be made to ensure that the FAM tour is most impressive and that the attendees are supremely confident that the host country offers a viable short- and long-term solution for their healthcare issues. If all the above factors are addressed successfully a FAM tour will provide just the jump start that a host country needs in the medical tourism industry. ‍

About the Author:

Alex Piper is the President of OneWorld Global Healthcare Solutions a consulting company committed to creating a worldwide healthcare solution.With over 17 years experience in Insurance Marketing and Employee Benefits Management Alex Piper possesses extensive knowledge of the U.S. Healthcare Market and the influence that Insurance Carriers U.S.

Employers Hospitals Physicians Physician Groups Healthcare Professional Organizations and Government will have on the next generation of global healthcare.As an insurance executive at a top Fortune 50 U.S. company he spent eight years designing employee and customer benefits programs including healthcare programs for the large supplier and distribution partner companies of his employer.

He was responsible for creating a benefits program that had over U.S.$140 million in assets and had over 1300 companies enrolled. His latest program grew from zero to $40 million in insurance premiums in less than two years!

Successes of the Health and Wellness Tourism Industry of the Dominican Republic

Best countries for stomach cancer treatment: a global perspective, korea: turning the focus to an emerging global leader in medical tourism, winning strategies for attracting portuguese medical tourists, dubai's best doctor for robotic surgery: pioneering modern surgical care, rise of luxury hospitals: making india a premier medical tourism destination, australian healthcare. it’s time. down under revolution - australia's epic rise as the ultimate destination for medical brilliance and global healthcare marvels, espaillat cabral institute and its unwavering commitment to medical tourism, diversifying jamaica’s tourism landscape: caribbean front desk’s innovative approach to health tourism, japan's longevity quest: embark on a journey to prolonged health and wellbeing in japan's advanced medical landscape, continue reading, reshaping cataract surgery with advanced technology, raging inflation, high healthcare costs, and the medical travel gap, trust: a key index for successful medical travel programs, featured reading, embarking on a new era: transformative innovations in medical tourism at ponderas academic hospital, a leading force in the regina maria group, world class prostate cancer treatment in the heart of nyc: why global patients choose dr. tewari, medical tourism magazine.

The Medical Tourism Magazine (MTM), known as the “voice” of the medical tourism industry, provides members and key industry experts with the opportunity to share important developments, initiatives, themes, topics and trends that make the medical tourism industry the booming market it is today.

Small Biz Survival

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Fam tour basics for tourism businesses

By Becky McCray

A “fam” tour, or familiarization tour, is a common tool in the tourism industry, but almost no one takes time to explain the idea. Let’s go through the basics of fam tours for small business.

Tourism expert Sarah Page explained that a fam tour is “a short tour geared toward the press or travel trade to familiarize them with the attractions of a particular area. The hope is that after the tour the press will write stories and articles about the area, and the travel trade will begin to book tours there.”

So if you run a bed and breakfast, you might give a night of free lodging to a small fam tour group in exchange for the hope of exposure that would lead to future business. If you could have your B&B featured in a national magazine or on a popular travel blog, wouldn’t you trade a night’s stay to get it?

Who might come on a fam tour?  While travel writers are the most common fam tour participants, there are lots of different people who you might see:

  • people who publish in traditional media like newspapers, tv and magazines
  • people who publish online with blogs, videos, audio, photos and the like 
  • people who book tours, like group tour organizers
  • people who recommend travel, like your state or regional tourism groups

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Becky started Small Biz Survival in 2006 to share rural business and community building stories and ideas with other small town business people. She and her husband have a small cattle ranch and are lifelong entrepreneurs. Becky is an international speaker on small business and rural topics.

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Wondering what is and is not allowed in the comments? Or how to get a nifty photo beside your name? Check our commenting policy . Use your real name, not a business name.

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August 11, 2010 at 2:56 pm

Great post – and yes, a very overlooked area of explanation in most of the small towns or even in larger cities with small businesses with whom we work. It is imperative that when a fam tour is organized by a local CVB that the business owner doesn’t just sit around waiting for the tour to swing through their business – but that they make a special effort to leave a memorable impression. I have had some clients that have actively accepted business cards from members of the tour and e-mailed them a personal note after to remind them, have seen them hand out one-sheet profiles stating the basics of the business and its’ back story along with a list of resources they could provide (like existing professional photographs, etc.). Helping the media and tourism folks help your business is your job. Just being there isn’t enough to make the business stand out.

Thank you so much for putting the spotlight where it needs to be!

August 25, 2010 at 6:41 pm

Hey Becky, I’ve been behind in my Google Reader and just saw your post today.

I want to first thank you for the reference to my post. What a nice surprise!

Secondly, I appreciate you taking the conversation on this topic a little further. Many DMOs out there still haven’t caught on to this yet, and I think your post goes a long way in showing them why they should.

August 26, 2010 at 6:49 am

Marianna, thank you for adding those ways that businesses can stand out on a fam tour.

Sarah, thank you for your original post to kick off this discussion. I was sure that most small businesses had never heard of fam tours, so we ought to explain.

October 11, 2010 at 5:16 pm

thanks for this article on Fam Tours. I’m an entrepreneur living in Austria, Europe. We’re launching a new business in the travel sector. As my mother tongue is german and my english is therefore not perfect it would be great if somebody could answer my question: we want to call our business “femtour” – can this be mistaken for fam tour in the tourism industry? we want to offer journeys for women and I don’t want to have to explain that femtour is something different than famtour…can you see my problem? or do you think it is no problem…? Would be great if someone could answer. Thanks!!! Anita

October 11, 2010 at 5:37 pm

Anita, I think it is not likely that “femtour” would be confused with “fam tours.”

You never know with business names. My local clothing shop called the Daisy Village frequently gets catalogs targeted to florists.

October 11, 2010 at 7:03 pm

Becky, thank you very much. I think so too. I just needed some affirmation.

By the way: I like your blog and your website. I think healthy small businesses are very important for cities and as employers…

October 11, 2010 at 7:04 pm

Thanks, Anita. Glad to have your comments.

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April 4, 2013 at 9:26 pm

Good guidence for small businesses and DMOs. I am just getting into the tour operator business and hope to participate in FAM tours so I can better market BC to our asian clients. I think there is a big difference between a properly run FAM visit (explaining tour policies, available media etc) and what a visitor would experience as a walk up guest.

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April 5, 2013 at 9:53 pm

Cameron, that’s a good point. Because the FAM tours are bringing people who are not the usual tourists, the tours should be different. Travel writers (for print or online) will want a more compressed version of what regular tourists may experience. Tour operators are more interested in sampling or surveying what is available to regular tourists. It pays to know this when deciding how your business may participate.

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Why familiarization trips (FAMs)?

familiarization tour explanation

Why does Destination BC host familiarization trips (also known as FAMs) and what are the outcomes of trips like this? Destination BC and key partners often host journalists, editors, travel agents, product managers, marketing managers or reservations staff from tour operator partners.    The intent of these trips to provide attendees with a level of understanding about what BC has to offer as well as inspire them to sell or write about the destination more knowledgably (when they often sell or write about hundreds of destinations around the world). Learn more about FAMs in BC.

UK trade education

The Destination BC UK team held an educational quiz for Trailfinders, consistently one of the biggest tour operator partners and producers into British Columbia from the UK, which shared BC facts to attending staff in London.

German documentary filming

A German documentary team filmed in the Kootenay Rockies in rare boreal forest from 2016-2017, and the subsequent film “Black Forest” is being released.  The dark woods in British Columbia’s Kootenay Rockies is a 55,000 hectare sized remote area that was owned for many years by the German Carl, Duke of Württemberg who managed it with sustainability in mind. He named it Darkwoods after his home mountain range Schwarzwald. Home to the very rare boreal woodland cariboo, wolves, and grizzlies, the area is owned by the Nature Conservancy Canada (NCC).

Australia Winter FAMs

November and December 2018 saw many FAM trips from Australia, sharing the idea of experiencing Winter in BC/pre-Christmas and non-ski activities. The team hosted: 10 retail travel agents from Flight Centre stores in New South Wales, who visited Whistler and Vancouver on their FAM; 10 retail travel agents who were part of the Canada Specialist Program from across Australia, visiting Victoria, Vancouver and the Kootenay Rockies; and 8 top travel trade clients in Vancouver, Whistler, Victoria, and Field at Emerald Lake Lodge.    Feedback from the trips included the following: “If you’ve been to Canada in summer you’ll know the scenery is spectacular, but to visit in winter is truly magical” .

Product Managers snow shoeing Grouse Mountain.

Photo: Product Managers snow shoeing Grouse Mountain.

Recent travel media coverage

Here are just a few of the media outlets Destination BC recently assisted or hosted:

Outside Online, National Geographic Traveler, Orbitz, Robb Report, LA Travel Magazine, BC Living, Globe and Mail, Ski Canada Magazine, Matador Network, Today (Australia)

Examples of recent coverage:

USA Today https://www.10best.com/interests/explore/why-you-should-visit-canadas-thompson-okanagan/?geo=eu

Iconic Life https://iconiclife.com/experiential-gift-ideas/

Outside https://www.outsideonline.com/2375486/5-road-trips-you-need-take-winter

OpenTable https://blog.opentable.com/page/3/

OpenTable https://blog.opentable.com/2018/neighborhood-gems-restaurants-for-a-hip-casual-new-years-eve-celebration-with-friends/

SkiCanada.org https://www.skicanada.org/christmas-carving-part-2/

Sharp Magazine https://sharpmagazine.com/2018/10/12/why-vancouver-is-the-best-place-in-the-world-for-upscale-chinese-food/

Divergent Travelers https://www.divergenttravelers.com/things-to-do-in-squamish-bc/

justBobbi https://www.justbobbi.com/diary/9-wellness-resorts-to-help-you-reset-and-recharge

The Globe and Mail https://www.theglobeandmail.com/life/travel/article-the-best-new-things-to-see-and-do-in-canada-in-2019/

Ski Magazine https://www.skimag.com/adventure/bc-ale-trail-tour-de-suds

Ski Magazine https://www.skimag.com/adventure/coming-of-age-in-the-valkyr-range

Scout Magazine https://scoutmagazine.ca/2018/12/07/exploring-the-pacific-marine-circle-route/ ​

Road Stories https://roadstories.ca/okanagan-valley-vineyard-eats-and-bicycle-seats/

Miss 604 https://miss604.com/2018/12/places-to-storm-watch-in-ucluelet-and-tofino.html

Lonely Planet https://www.lonelyplanet.com/canada/british-columbia/travel-tips-and-articles/connect-to-culture-experience-first-nations-traditions-in-british-columbia/40625c8c-8a11-5710-a052-1479d2757815

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Home / What Is A FAM Trip And Why Are They Important?

What Is A FAM Trip And Why Are They Important?

“A FAM trip is a huge investment of time, money and personnel. Make sure that you’re giving it your all and you should definitely see results that match,” Nicole Amiel, Beattie Tartan.

We had the chance to chat with Nicole Amiel, Director – Eastern Canada at Beattie Tartan on the power of Media and FAM Trips in the Tourism industry. A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above.  

“ But what makes a media tour or FAM (familiarization trip) a success? “

Glad you asked! In this Q&A, Nicole will guide you through the recipe for a successful FAM trip. This includes the strategy, process, and tactics used to drive significant earned media attention.

Throughout the year, RTO 9 invites media and hosts press trips in an effort to increase awareness of destinations and operators within the South Eastern Ontario region. Learn more here.

View the transcript.

“Nicole is a passionate communications professional with a proven track record in creating successful campaigns across digital and traditional channels, engaging media at both the local and national level. She has worked in public relations, marketing, communications and events in Montreal, Miami and Toronto for over a decade, gaining experience in all aspects of brand building. Whether as a publicist at boutique firms, an Internal Communications Specialist at the Aldo Group or as a project manager launching new brands, there’s one thing that she has always focused on: building culture and identity through information. Over her years in the industry, Nicole has worked with a range of clients in the fashion, travel, arts and entertainment, cannabis, cultural events and festivals, hospitality, F&B, tech, health and wellness, nightlife, charity/non-profit and design industries.”  [email protected]

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Group Travel Leader

Familiarization tours: See it to sell it

familiarization tour explanation

From twisting a pretzel in Pennsylvania to learning how to lasso in Colorado, convention and visitors bureaus are addressing a universal challenge with familiarization tours — how to make them distinctive and how to expose more local attractions to group leaders, tour operators and travel writers on the fams.

“The Pennsylvania Dutch Convention and Visitors Bureau has conducted various forms of fams over the years, from organized group fams to a fam on your own format,” said Audrey Bialas, director of tourism sales.

“We asked [ourselves] how do we make it different and also find a way to incorporate more members they might not have time to visit.

familiarization tour explanation

“We found out recently that a Hands on Marketplace that we developed was a great format that worked for us.”

The CVB invited its members to a central location and encouraged them to work together in teams of three to come up with a hands-on activity. Each team was given a table, and tour operators visited each table.

“At each location, they actually participated in some kind of activity,” said Bialas. “Some examples were twisting a pretzel, sewing a quilt square, decorating a cookie, making a Christmas decoration.

“It provided a more memorable experience for the tour operator than the typical ‘shopping cart’ format, and it was a lot of fun for everyone. And it was something they could take home and be a reminder, rather than a brochure they would never look at.

“We took a lot of pictures and then shared them with the participants after the fam,” she said. The Colorado Springs Convention and Visitors Bureau faced the same dilemma. “Their schedule is so packed, it is often hard to get in-depth visits,” said Chelsy Murphy, public relations director for the CVB. “We want to show as much as possible, but it is quite a challenge to provide the opportunity for them to experience multiple attractions.

“We combat this issue with hosted dinners. We invite the attractions to the dinner and provide space for them to showcase something special.”

For a recent fam of tour operators from the United Kingdom, the CVB’s dinner featured roping lessons from the Pikes Peak or Bust Rodeo, a fencing demonstration by pentathlon athletes from the U.S. Olympic Training Center, a traveling animal exhibit from the Cheyenne Mountain Zoo and a performance by the Flying W Ranch Wranglers.

“This is a unique way for operators and journalists to get a snapshot of the area in a short amount of time,” said Murphy. “You have to be very creative with the limited amount of time you have.”

Another option the CVB recently offered was a helicopter tour over area attractions such as the Garden of the Gods, the U.S. Air Force Academy, Seven Falls and the Broadmoor. Everyone likes to eat The Greater Wilmington Convention and Visitors Bureau in Delaware also uses a dining format to expose more members to fam participants.

“My job is to promote attractions and restaurants,” said Esther Lovlie, director of marketing and sales for the CVB. “Sometimes the restaurants don’t get as much focus.”

The CVB’s annual FAM/Dine Around combines tours of area attractions with a progressive dining experience, either at different restaurants or catered by the restaurants.

“The goal of the FAM/Dine Around is to introduce group tour operators and meeting planners to our area in a very personalized way,” said Lovlie.

The fam begins with a cocktail reception and marketplace for CVB members not involved in the fam. Participants are then transported to an area attraction for dinner and then shuttled to another attraction for dessert, wine pairings and coffee.

The second day of the weekend fam begins with Sunday breakfast at an area restaurant and then continues with a visit to an area attraction and hotel and lunch at another hotel.

The fifth annual FAM/Dine Around in February will, for the first time, combine tour operators and meeting planners and include an educational component.

The tour will feature restaurants and museums that also have meeting space. “If someone knows they can have a private lunch or dinner at a museum, it works as well for group operators,” said Lovlie. Local cuisine is the star Food is a key element of distinctive fams operated by the Beaumont, Texas, Convention and Visitors Bureau.

“One of the main things that sells our area is our unique food,” said Ashley White, communications specialist for the CVB. “The most current thing we have done is our Keepsake Recipe Card.

“We designed a photo keepsake 5×7 post card that would further promote our Gators, Gardens, Gushers and Great Food itinerary and send our visitors home with a recipe they saw prepared in Beaumont.”

Upon their arrival, the CVB takes a group photo of the fam participants in front of a local attraction such as the Dalmatian spotted fire hydrant, St. Anthony Cathedral Basilica or Spindletop Museum.

“We then upload the pictures and drop them into a predesigned post card template,” said White. “It is designed to look like a regular post card from Beaumont.”

The fam includes a cooking demonstration, and the chef or caterer who does the demonstration provides a recipe of what they cooked that is put on the back of the post card.

“We also offer a list of local ingredients and how to buy them,” said White. “We send it as a follow up. Our goal is that this inexpensive gesture will offer the lasting impression to generate return visitors and additional overnight stays.

“We have had great feedback from this and really feel we have taken the idea of a keepsake a step further by reinforcing it with a recipe from their trip. This allows them to take home a piece of Beaumont, our local flavor. It’s all about the personal touch,” said White. Mardi Gras spreads the word Participants in the annual Mardi Gras Bash fam for group leaders in Shreveport, La., get to savor the local culture and atmosphere by giving things away.

“Mardi Gras is zany, exciting and just plain fun,” said Pat Gill, public relations manger for the Shreveport-Bossier Convention and Tourist Bureau. “Participants get up close and personal at Mardi Gras parades and load up on beads, trinkets, doubloons and more. It just a big party; we all have a blast.”

Those goodies don’t last long, as participants get to ride on a Mardi Gras float and toss them to spectators along the parade route.

There are two weekend fams next year, Feb. 24-27 and March 4-7.

“On tour No. 1, we’ll have a blast at the Krewe of Centaur’s float-loading party and at their parade, one of the largest in the state,” said Gill. “On tour No. 2, you’ll dance the night away at the Krewe of Highlands’ Mardi Gras ball and rake in the loot at the Krewe of Gemini parade. On Sunday, you’ll get to toss trinkets from a float in the Krewe of Highlands parade.

“Both weekends will include lots of delicious traditional Louisiana foods, including king cake and a variety of Cajun dishes,” she said. “We’ll cruise the Red River while you learn about the river’s history and wildlife and soak up the beauty of the river.”

The fam also showcases local attractions such as the Robinson Film Center, the Multicultural Center of the South, and Artspace at the West Edge, and shopping at the Louisiana Boardwalk and the Main Street Shops at Villaggio.

Yuma gives a yell back YUMA, Ariz. — Sometimes the idea for a distinctive fam tour can come from unexpected sources, such as a nationwide query by The Group Travel Leader through the United States Travel Association for recommendations of such tours.

“Your inquiry sparked our thinking about creative ways to jazz up our fam tours for travel group leaders and tour operators,” said Ann Walker, media relations specialist with the Yuma Convention and Visitors Bureau. “Here’s a great opportunity. What should we be doing that is fun and exciting, partly to catch attention and partly to have some legs to it?”

Because the Arizona city has been a favorite film location since the days of Rudolph Valentino, the bureau came up with an idea. “We want to make you a star,” said Walker.

“Our talented videographer, Wes Williamson of Fourth Dimension Productions, will accompany your group as you explore the many attractions of our area, then create a movie detailing your visit to share with your group or potential customers.

“We think that Yuma’s affordable and authentic attractions sell themselves, but just imagine how much easier it will be with a full-color movie starring you,” she said.

“And instead of some standard DVD, if the folks on the fam are also in the movie, they are not going to take it home and throw it in a desk drawer and never look at it again.

“We haven’t actually done this yet, but we are rarin’ to go — maybe some of your readers could be our first stars,” she said.

In a tongue-in-cheek e-mail reply, Walker also put on her best movie-promoter tone: “Have your people call our people, and we’’ll talk. BTW, we promise to do our best to keep the paparazzi away during your visit, but you’re on your own with the autograph-seekers once you get home.” Customize me! ANCHORAGE, Alaska — Although fams are supposed to be informative, they should also be enjoyable to be most effective.

“Fam tours are supposed to be informative, but another important purpose is to show the travel professional as good a time as their clients will have at a destination,” Jeanette Anderson Moores, vice president of communications for the Anchorage Convention and Visitors Bureau, said in an e-mail.

“The best sales pitch comes from genuine enthusiasm generated through personal experience. Excellent fam hosting, diverse and unique itineraries and a custom fit are all important factors to achieving this end.

“Accordingly, Anchorage Convention and Visitors Bureau’s Tourism Development and Sales (TDS) Department strives to deliver a customized fam experience to visiting travel trade by taking into account the client’s business type and time availability, as well as personal attributes such as culture, fitness and special interests.

TDS delivers several different styles of fams developed with this criteria in mind: group tours with unique experiences such as behind-the-scenes tours at major attractions, one-on-one fam tours for VIP clients, and self-fam tours, for which TDS provides clients with passes and information to new attractions of interest.

“This method is particularly helpful for tour operators who already have their own product and are limited on time, but are still interested in checking out possible new additions to their itineraries.”

“With guided fam tours, we’ve found that a warm and knowledgeable fam host is key to a memorable and therefore productive experience,” said David Kasser, TDS vice president. “Pairing the right guide to a group is as important as matching itineraries to their interests and abilities.

“In the end, the client will remember how the trip made them feel over the specific details of the attractions they visited, and a professional fam host can fill in the details later with followup or being available for support as needed.”

Fams hit the blogosphere GALENA, Ill. — The Galena/Jo Daviess County Convention and Visitors Bureau found a way to combine a fam trip with innovative marketing that provided immediate exposure for the Mississippi River town.

“Earlier this year, the CVB hosted a fam tour for mom bloggers. We spent a quick yet fulfilling 36 hours with them in an effort to promote family-friendly leisure travel to our destination,” said Celestino Ruffini, director of sales and marketing.

He said the eight women on the tour are “all highly regarded in the blogospheres for their recommendations on travel, parenting tips, cooking, etc. They are savvy with technology, manage their own blogs and write reviews for large corporations.

“If you live in Chicago and are a mom and looking for parenting tips, these are the women you go to to see what they are doing.”

Although most of the participants wrote about the trip when they returned, answering questions from readers and developing Twitter streams, “while they were here, they were promoting the destination for us,” said Ruffini. “They were not only talking on blogs while here, but posting photos to Twitter and Facebook and taking videos.

“We agree that traditional advertising has its place, but as dollars are scaled back and we progress further into the 21st century, we must rethink our entire methodology of destination marketing,” he said. “Continually, we search for new, innovative ways of advertising. “For a smaller destination like us, it is definitely stepping out of the box.”

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Hosting the Perfect Familiarization Trip

planning a familiarization trip7

  • May 16, 2019
  • Sales and Service

(this post was originally posted February 2018; this is the revised post here)

Some of your meeting planner prospects may be quite savvy on the FAM circuit, or this may be their first opportunity to be hosted.  Regardless of where your client is in their career and journey, there are some things you can keep in mind as host when planning a FAM trip.

Why are FAMs important?

For meeting planners, familiarization trips work because they provide a holistic view of what their program would look like in a destination – from ease of access, hotels and offsites, local beauty and amenities, and ease of doing business.  All factors contribute to a meeting planner’s decision to use a destination.  For site selection professionals, many of their clients lean on these industry experts to advise them on destination that make sense for their program’s goals. FAMs are education-based opportunities , not vacations.

As a host destination and/or event host, here are some things to keep in mind when you host your next FAM:

  • One point of contact- while your FAM trip requires lots of partners in order to make it a success, designate one point of contact for both suppliers and the attendees. This will save on confusion during execution.
  • Timing – it works best if you can offer FAMS at varying times of the year, so planners can somewhat “pick and choose” when they can come. If you can only host one FAM a year, you may benefit from moving the FAM around to different weeks or seasons to accommodate planner’s schedules.  There is one destination that I’m dying to go see on behalf of my clients, but they hold their FAM during the same week, every year, during my busiest month of the year.  For 10 years now, I’ve had to decline the opportunity to go see the destination.  Ironically, I haven’t booked a lot of business in this destination either.
  • Vetting process – FAMs can be seen as “free vacays” by some inexperienced planners. By vetting the potential delegate, you may be able to qualify your delegates and ensure your fam is full of planners who truly have business aspirations for your destination.
  • Pre-fam survey – conduct and execute a pre-fam survey with your delegates. Ask them key questions about their program(s), including size and demographics of delegates.  This will help your suppliers customize their talking points specifically for certain individuals.
  • Work collaboratively – regardless of how you feel your particular service is the “best game in town”, ensure you work in tandem with the other hotels and offsite venues in your destination.  The first and foremost goal should be to get the planner to buy into the destination, not your particular service.
  • Showcase unique local qualities – showing what’s unique to your destination may seem like a no-brainer, but ensure your offerings truly stand out as original. Are you a museum town?  How are you different from the other museum towns in the country?  Do you have a thriving wine region?  How do you set yourself apart from other wine regions?
  • Agenda and timing
  • Contact information for each facility, and for the hosts
  • Social media handles for each facility
  • Dress code for each day of the trip
  • Average weather for the season
  • Communication between partners – every stop on the tour wants to showcase their best, and they should be encouraged to do so. Have the partners communicate with one another (or use your “one point of contact”) about the plan for the day, especially menus.  While its great that all your partners are known for their fried chicken, the delegates likely do not want to eat fried chicken at three different places in one day.
  • Downtime – many of your attendees are busy meeting planning professionals. Their life at the office doesn’t stop just because they took 3 days out of their schedule to see your destination.  Ensure you build in a few hours each day for delegates to catch up on email (or jet lag).
  • Post-fam debrief – Conclude the familiarization trip experience by sending both a post-fam survey to your delegates, as well as your suppliers, to see what was impactful about the FAM, and what leaves room for improvement for the next one
Leanne’s Note – I recently attended a FAM during the destination’s most popular festiva l – it was an incredible experience and it really showcased the energy of the city.  Ensure your FAM participants understand the booking implications of booking their meetings around the festival time as opposed to other times of the year.

Some of the above tips may not work for your destination given the logistics, but many of these are achievable regardless of the duration of the familiarization trip or destination.  By employing many of these tips, you’ve set yourself up for a great return on your FAM investment.  Good luck with your FAMs this season!

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What is the purpose of a familiarization trip.

Table of Contents

A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above.

What is tourism familiarization?

A Familiarization (FAM) Tour involves hosting tour operators, travel agents and travel media in an effort to create awareness, in this case, of the travel experiences that are available along the Rideau Heritage Route.

What is meant by FAM tour?

WHAT IS A FAM TOUR? FAM stands for “familiarization” tour. It is bringing people (in this case, travel media, tour operators and Travel agents) to Idaho to experience what the state has to offer first-hand.

What is hotel familiarization?

The term FAM stands for Familiarisation. The Tours – commonly known as FAM Trips – are trips organised by travel providers (can be a Tour Operator, an Airline, a Hotel Chain, a Tourism Board or other DMOs representing a Destination, etc.)

Why do hotels use Familiarisation tours?

This ensures that all our staff stays well informed on areas we go to repeatedly, understand how we operate when out on tour and have a chance to meet and mingle with our guests in a relaxed and fun atmosphere.

What does FAM stand for in hospitality?

Familiarization Tour Food & Beverage. FAM. Familiarization Tour. A complimentary or reduced-rate travel program for travel agents, tour operators, media, etc., designed to acquaint them with a specific destination to stimulate sale of travel.

What does a destination management company do?

A destination management company is an enterprise that manages a range of products and services at a popular travel destination. Put very simply, they’re the companies that make travel experiences work.

What is familiarization cruise?

what is a fam trip in the world of travel management? In this instance, fam is short for ‘familiarisation’ – therefore a fam trip means familiarisation trip. Travel agents go on familiarisation trips to learn first hand about the locations, airlines, tours, hotels and cruises they sell.

How do you do the FAM tour?

Tips On How To Run Successful Fam Trips

  • Set Expectations.
  • Offer Authentic Experiences.
  • Create Partnership Offerings.
  • Offer Alternative Itineraries.
  • Set A Manageable Schedule.
  • Provide All Necessary Information.
  • Make Follow Ups After The Trips.

What does DND mean in hotel?

A do not disturb sign is a sign that a guest in a hotel hangs outside their room to tell other people not to knock the door or enter. Your cleaner will enter your room daily, unless the do not disturb sign is on the outside door handle. They left the room at 11:00 am and removed the do not disturb sign from the door.

What is OCC in hotel?

The occupancy rate, or OCC, shows what percentage of your available rooms you’ve sold on a given date or over a specific period. It’s one of the main KPIs used by hotels to measure their performance.

What is a familiarization tour?

How to Conduct a Familiarization Tour WHAT IS A FAM TOUR? FAM stands for “familiarization” tour. It is bringing people (in this case, travel media, tour operators and Travel agents) to Idaho to experience what the state has to offer first-hand.

What are the benefits of Fam Tours?

These FAM tours provide great benefits for you as the traveller. When researching a new destination it is so much easier to plan the itinerary with input from staff that has had firsthand experience. Having someone on the ground in a destination allows for a personal glimpse into cultural expectations, safety issues and transportation availability.

How to plan a successful FAM trip?

One point of contact- while your FAM trip requires lots of partners in order to make it a success, designate one point of contact for both suppliers and the attendees. This will save on confusion during execution.

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The Real Deal in Observing

We are grateful for the opportunity granted us to share our nation's rich history with the next generation. We look forward to working with you to provide an amazing biblically based travel opportunity for your students.

Our Familiarization Program philosophy at American Christian Tours is simple.  We invite you to experience the REAL deal! 

Our "fam" program includes you, a potential American Christian Tours organizer, to be a participant on one of our outstanding Education Programs with a real school and real students. You will spend time with students just like yours, seeing how they respond and react to the sites and attractions. You will eat with them and sleep at the same hotels they do. Experiencing an actual Education Program is the missing ingredient that many "get to know us trips" miss! Depending on the type of tour your school is interested in planning, and your date availability, we will select the best Education Program for you to join.

Because we believe that Familiarization Programs are an investment for future relationships, the cost to participate is largely absorbed by American Christian Tours.  We have every confidence that after this experience, you will be ready to plan an Education Program for your students with us - American Christian Tours.

In an effort to be good stewards of our investments, we ask two things of you: 

First, please have your principal or superintendent draft a letter stating that an Education Program of this nature is of serious interest to the school and that you have his/her approval to participate in a Familiarization Program on behalf of the school.  You will have the opportunity to upload this letter when you complete the online application.

Second, please complete the  application ;

If you have any questions please forward them to  [email protected]

One of our Education Program Consultants will contact you with more details.

The low cost of this Familiarization Program will be based on the type and length of program in which you choose to participate.

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Lionel Messi, Inter Miami face questions from Hong Kong government

Gab Marcotti and Julien Laurens discuss the escalating fallout of Lionel Messi missing Inter Miami's friendly with a Hong Kong XI. (1:49)

  • ESPN News Services

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The Hong Kong government demanded answers from Inter Miami CF and Lionel Messi on Wednesday after the Argentine played in a friendly in Japan just three days after missing a similar exhibition match in its country.

Hong Kong's Culture, Sports and Tourism Bureau said in a statement that, like the fans, it was very disappointed that Messi could not play in Hong Kong due to injury.

- Stream on ESPN+: LaLiga, Bundesliga, more (U.S.)

"However three days later, Messi was able to play actively and freely in Japan," the statement read. "The government hopes the organisers and teams can provide reasonable explanations."

Many in the financial hub were dismayed on Sunday when the 36-year-old did not come onto the field during a much hyped Inter Miami match to a sell-out crowd with fans demanding answers and a refund .

Miami head coach Gerardo "Tata" Martino said Messi was deemed unfit to play in Sunday's match in the Hong Kong friendly after saying before the game that it was likely he would play . The World Cup winner came on as a 60th minute substitute on Wednesday in Miami's shootout loss to Japanese side Vissel Kobe.

"Anyone who knows me knows that I always want to play ... especially in these games where we travel so far and people are excited to see our games. Hopefully we can come back and play a game in Hong Kong," Messi said on Tuesday before the game in Japan .

The match in Hong Kong drew 40,000 fans, with spectators paying up to nearly HK$5,000 ($640) per ticket. In Tokyo, entire blocks of seating at the Japan National Stadium remained unoccupied, with just 28,614 tickets sold.

China 's state-controlled Global Times said Messi's absence posed many questions on the differential treatment for Hong Kong.

"The match in Hong Kong became the only one in Messi's six pre-season friendly matches on this trip where he was absent," the Global Times said in a statement. "The situation ... has magnified these doubts and suspicions on the integrity of Inter Miami and Messi himself."

Some mainland fans traveled 12 hours from Xinjiang to Hong Kong to see Messi, the Global Times wrote, with the disappointment of the government and fans "entirely understandable. The impact of this incident has far exceeded the realm of sports."

Regina Ip, a senior Hong Kong government advisor wrote on X that: "Hong Kong people hate Messi, Inter Miami and the black hand behind them, for the deliberate and calculate snub to Hong Kong."

Miami plays the last of its seven-game preseason tour on Feb. 15, against Messi's youth club Newell's Old Boys before beginning MLS regular-season play at home against Real Salt Lake on Feb. 21.

Information from Reuters was used in this report.

IMAGES

  1. Hotel Familiarization Tour

    familiarization tour explanation

  2. What is-a-fam-tour

    familiarization tour explanation

  3. Familiarization Tour 2015

    familiarization tour explanation

  4. Best Practices for Attending a Familiarization Trip

    familiarization tour explanation

  5. Agent Training and Familiarization Tours are Key Focus Brand USA

    familiarization tour explanation

  6. Familiarization Tour Request Form

    familiarization tour explanation

COMMENTS

  1. What You Should Know About a FAM Trip

    What is a FAM trip? A FAM trip stands for "familiarization trip" and is one incentive of being in the travel industry. FAM trips are exclusive educational trips for travel agents, media personnel, and resellers. These familiarization trips provided by travel businesses such as travel operators, tour operators, and accommodation suppliers ...

  2. What is a "FAM" and why are they so important?

    A familiarization trip, or FAM for short, is a trip designed for travel advisors to learn about a destination, a partner travel company, or an airline, and sometimes, all of the above.   While I can discuss unique experiences, boutique hotels, and level of service with our partner

  3. Familiarization Tours

    Familiarization Tours - What are they? You may have heard of Familiarization Tours (FAM Tour is the industry abbreviation) and wondered what they are, who provides them and who are they for.

  4. PDF How to Conduct a Familiarization Tour

    FAM stands for "familiarization" tour. It is bringing people (in this case, travel media, tour operators and Travel agents) to Idaho to experience what the state has to offer first-hand. WHY DO WE DO FAM TOURS?

  5. Familiarization (FAM) Tours and Why They're So Important

    What exactly is a Fam tour? A "FAM Trip," also known as a Familiarization Trip or FAM Tour, is an opportunity provided by hotel venues to meeting and event planners to personally experience their properties and services. These trips often involve site inspections, which allow planners to experience and learn about the venue's offerings firsthand.

  6. How to Design a Successful FAM Tour

    A FAM tour is industry slang for Familiarization Tour. As its name suggests the tour is intended to familiarize the attendees with the host destination. Medical tourism industry FAM tours are currently made up of trips of six to 12 people to a particular destination.

  7. Fam tour basics for tourism businesses

    A "fam" tour, or familiarization tour, is a common tool in the tourism industry, but almost no one takes time to explain the idea. Let's go through the basics of fam tours for small business. Bloggers on a fam tour in Hutchinson, KS. That's me and Jeanne on the left.

  8. Why familiarization trips (FAMs)?

    Why does Destination BC host familiarization trips (also known as FAMs) and what are the outcomes of trips like this? Destination BC and key partners often host journalists, editors, travel agents, product managers, marketing managers or reservations staff from tour operator partners. The intent of these trips to provide attendees with a level ...

  9. What Is A FAM Trip And Why Are They Important?

    A familiarization trip, or FAM for short, is a trip designed for traditional media, social media influencers and bloggers to learn about a destination, a tourism operator, a hotel chain, or a tourism board, and sometimes, all of the above. " But what makes a media tour or FAM (familiarization trip) a success?

  10. Familiarization tours: See it to sell it

    For a recent fam of tour operators from the United Kingdom, the CVB's dinner featured roping lessons from the Pikes Peak or Bust Rodeo, a fencing demonstration by pentathlon athletes from the U.S. Olympic Training Center, a traveling animal exhibit from the Cheyenne Mountain Zoo and a performance by the Flying W Ranch Wranglers. ...

  11. Best Practices for Attending a Familiarization Trip

    Prepare for your time away by communicating with colleagues and clients that you are attending a familiarization trip requires your full attention, and schedule your tasks accordingly. Be on time - FAMs are work meetings, please respect the time of your work colleagues and be on time for all functions. Take notes - whether you like to use a ...

  12. White Paper: Familiarization Trips

    Familiarisation Trips are a marketing tool that highlights what your destination has to offer and can also be used to generate new leads. By definition, Fam Trips are exclusively organised educational trips that equip participants with sufficient knowledge of the destination to either sell clients or publish for media coverage.

  13. Hosting a Familiarization Trip for your Destination

    Familiarization trips, or FAMS, are excellent opportunities for planners to learn more about your destination, hotel and other amenities in the region that would make your product a good fit for them. Hotel Sales Training - Hosting Familiarization Trips for Meeting Planners Watch on

  14. PDF Cultural Tourism Development and Promotion Familiarization Tours

    each FAM tour proposed as the most convenient and realistic to be executed taking into consideration the duration of the trip (max 6 days), number of locations to be visited (depending on the Lot), and distances (depending on the economies involved - at least 3+); 3. Develop recommendations for organisational and co-finance share contribution ...

  15. The Importance of FAM Trips

    The truth is though, familiarization trips, commonly referred to as FAM trips, are important and a crucial part of being a successful travel agent. A person can only learn so much from sitting behind a desk all day. No amount of training, webinars or research can compare to the knowledge acquired during a trip.

  16. PDF UNIT FAMILIARIZATION TOURS

    a Fam trip. Similarly, a tour operator may not use the services of a hotel, a restaurant or a transport operator unless he or she has ensured the quality of service. , , 18.2.3 Damage Control Fam trips are extremely useful for a destinationlcountry to deal effectively with a negative image situation.

  17. What is the purpose of a familiarization trip?

    Familiarization Tour. A complimentary or reduced-rate travel program for travel agents, tour operators, media, etc., designed to acquaint them with a specific destination to stimulate sale of travel. What does a destination management company do?

  18. PDF UNIT FAMILIARIZATION TOURS

    Familiarization tours or fam trips are aimed at acquainting, intimating, informing and providing first hand experience of the tourism products or services to the opinion makers and business providers. The entire effort is geared to bring them to experience, visualize and feel the product.

  19. PDF Post Familiarization Trip Report

    We believe the best way to bring to light the marvels of nature, the people of the world and ourselves, is by traveling in small groups—treading lightly with responsibility and sensitivity—while enjoying firsthand the boundless beauty and variety of our miracle planet. The other is our philosophy for out clients - Plan nothing, enjoy everything.

  20. [PDF] Familiarization tours for first-time users of highly automated

    One potential explanation is that participants in VR groups were exposed to several interactive takeover practices before the drive test. They may have reaped the benefits of behavioral improvement offered in training sessions and were close to the stabilization phase. 4.2. ... Beyond the prior familiarization tour, periodic training in forms ...

  21. Familiarization Tour

    You will have the opportunity to upload this letter when you complete the online application. If you have any questions please forward them to [email protected]. One of our Education Program Consultants will contact you with more details. The low cost of this Familiarization Program will be based on the type and length of program in which ...

  22. eGyanKosh: Unit-18 Familiarization Tours

    DSpace JSPUI eGyanKosh preserves and enables easy and open access to all types of digital content including text, images, moving images, mpegs and data sets

  23. PDF Table of Contents Familiarization Trips Executive Summary

    Familiarisation Trips are will be done, followed by an explanation of the benefits. Next, the future of Fam Trips will be discussed, and finally, an overview of how Fam ... buyers from China for a six-day Fam Tour. On the last day, the Bureau presented 12 destination management companies and travel agencies to the corporate

  24. Hong Kong gov't: Messi, Miami owe explanation

    Miami plays the last of its seven-game preseason tour on Feb. 15, against Messi's youth club Newell's Old Boys before beginning MLS regular-season play at home against Real Salt Lake on Feb. 21.

  25. How American Family Field parking will change

    On Feb. 5, the Brewers announced that it was launching a new parking system at American Family Field. The baseball club partnered with Milwaukee-based Interstate Parking Co. to develop license ...