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How to Search for Text in Safari With iPhone Find on Page

search a safari page iphone

  • Ithaca College

What to Know

  • On a web page, tap Share (the box with the arrow coming out of it). Then tap Find on Page and enter your search term.
  • Older iOS versions: Tap Share , swipe and tap Find on Page , and then tap Find on Page again.

This article explains how to use the Find on Page function in Safari on the iPhone to search for the text you're looking for on a mobile web page. We include instructions for iOS 14 through iOS 4 .

How to Use Safari Find on Page in iOS 14 and 13

If you have an iPhone or other iOS device with iOS 14 or 13, follow these steps to use Safari Find on Page:

Begin by opening Safari and browsing to a website.

Tap the action box at the bottom center of the screen (the box with the arrow coming out of it).

Swipe up on the pop-up sheet.

Tap Find on Page .

In the search bar, type the text you want to find.

  • If the text you entered is on the page, the first use of it is highlighted.
  • Use the arrow keys above the keyboard to move forward and backward through every instance of your search term on the page.

Tap the X in the search bar to search for a new word or phrase.

Tap Done when you're finished.

How to Use Safari Find on Page in iOS 9 - iOS 12

For an iPhone or other iOS device running iOS 9 through iOS 12, follow these steps:

Open Safari and browse to a website.

Swipe through the second row of icons. Tap  Find on Page .

Type the text you want to find in the search bar.

If the text you searched for is found, its first use is highlighted.

Use the arrow keys next to the search box to move through every use of the search term on the page.

Tap the X in the search bar to enter a new word or phrase.

How to Use Safari Find on Page in iOS 7 and 8

The following steps work are the only way to use Safari's Find on Page feature on iOS 7 and 8 :

Begin by opening the Safari app and browsing to a website

Once the site is loaded in Safari, tap the address bar at the top of the Safari window.

In that address bar, type the text you want to search for on the page.

When you do that, a number of things happen:

  • In the address bar, URLs may be suggested based on your browsing history .
  • Beneath that, the Top Hits section offers additional suggestions.
  • The Suggested Website is delivered by Apple based on your Safari settings (you can tweak these in Settings > Safari > Search ).
  • After that are a set of suggested searches from Google (or your default search engine), followed by matching sites from your bookmarks and search history.

But where's Find on Page? In most cases, it's hidden off the bottom of the screen, either by the onscreen keyboard or by the list of suggested results and searches. Swipe all the way to the end of the screen and you'll see a section titled On This Page . The number next to the header indicates how many times the text you searched for appears on this page.

Tap Find to see all uses of your search word on the page.

The arrow keys move you through the uses of the word on the page. The X icon lets you clear the current search and perform a new one.

Tap Done when you're finished searching.

How to Use Safari Find on Page in iOS 4-6

In these earlier versions of the iOS, the process is a bit different:

Use Safari to browse to a website.

Tap the search bar in the top right-hand corner of the Safari window (if Google is your default search engine, the window will read Google  until you tap it).

Type in the text you're trying to find on the page.

In the list of search results, you'll first see suggested search terms from Google. In a grouping below that, you'll see On This Page . Tap that to find the text you want on the page.

You'll see the text you searched for highlighted on the page. Move between instances of the text you searched for with the Previous and Next buttons.

When visiting a web page in the Safari app, select the Share button (it looks like a square with an upward-facing arrow in it). Scroll through the Share menu and select Find on Page, then type in the word or phrase you want to search for and select Search .

Navigate to the web page in the Chrome app and select More ... > Find in Page . Enter your search word or phrase in the text field in the top-left, and Chrome will highlight matching words or phrases in yellow on the web page.

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Using ‘Find on Page’ Function on iPhone: A Step-by-Step Guide

Have you ever been in a situation where you need to find a specific word or phrase on a webpage while using your iPhone? Well, the good news is that there’s a simple way to do that, similar to the ‘Control F’ function on a desktop. Using the ‘Find on Page’ feature on your iPhone, you can easily search for and highlight all instances of a word or phrase on a webpage. Let’s dive into how you can use this handy function.

Step by Step Tutorial: Using ‘Find on Page’ Function on iPhone

Before we begin the steps, let’s understand what we are about to do. The ‘Find on Page’ function allows you to search for specific text on a website you are viewing through Safari, or any other web browser on your iPhone. It’s like having a magnifying glass that highlights all the places where the word or phrase appears.

Step 1: Open Safari and Navigate to the Website

Open the Safari app on your iPhone and go to the webpage where you want to find a specific word or phrase.

Navigating to the website is the first step because the ‘Find on Page’ function works on an active web page. Make sure you are on the right page where the text you want to find is supposed to be.

Step 2: Tap the Share Button

Once the webpage is fully loaded, tap the Share button at the bottom of the screen.

The Share button may look like a square with an arrow pointing upwards. It’s used for sharing links, but it’s also where you’ll access the ‘Find on Page’ feature.

Step 3: Select ‘Find on Page’

Scroll down the list of options that appear after tapping the Share button and select ‘Find on Page.’

If you don’t see ‘Find on Page’ immediately, you might need to scroll to the right to find it. It’s usually in the second row of options.

Step 4: Type in the Word or Phrase

A search bar will appear at the top of your keyboard. Type in the word or phrase you want to find on the webpage.

As you type, the function will start to highlight the word or phrase on the webpage. If there are multiple instances, they will all be highlighted.

Step 5: Use the Navigation Arrows

Use the navigation arrows in the search bar to jump to the next or previous instance of the word or phrase on the page.

The arrows are a great way to quickly move through the text without having to scroll manually. It saves time and ensures you don’t miss any occurrences.

After you complete the action, every instance of the word or phrase you searched for will be highlighted in yellow on the webpage. You can tap any of the highlights to jump directly to that section of the page.

Tips for Using ‘Find on Page’ Function on iPhone

  • If the keyboard doesn’t appear when you select ‘Find on Page,’ tap on the search bar to make it appear.
  • You can dismiss the ‘Find on Page’ search bar by tapping “Done” or by scrolling through the webpage.
  • The ‘Find on Page’ feature is case-insensitive, meaning it does not differentiate between uppercase and lowercase letters.
  • If you want to search for another word or phrase, simply clear the search bar and type in the new text.
  • Remember that ‘Find on Page’ only works for the text that has been loaded on the webpage. If the website requires you to click “load more” or has multiple pages, you may need to repeat the search on each section or page.

Frequently Asked Questions

How do i access ‘find on page’ if i’m using a different browser.

The steps are similar for other browsers. Look for a ‘Share’ button or an option menu, which usually has three dots or lines, and you should find a ‘Find on Page’ or ‘Find in Page’ option.

What if the ‘Find on Page’ option does not appear?

Make sure you’ve scrolled through all the options in the Share menu. If it still doesn’t appear, try refreshing the webpage or restarting the Safari app.

Can I use ‘Find on Page’ for PDFs or documents on iPhone?

‘Find on Page’ is primarily for web content. However, most PDF and document viewers on iPhone have their own search functions you can use.

Why are some words not being highlighted when I use ‘Find on Page’?

The text may be part of an image or a special script that is not recognized as searchable text by the function. Try zooming in to see if it’s an image.

Can I use ‘Find on Page’ in apps or only in web browsers?

‘Find on Page’ is mainly a web browser feature. However, some apps with built-in browsers or text viewing may offer a similar search function.

  • Open Safari and navigate to the website.
  • Tap the Share button at the bottom of the screen.
  • Select ‘Find on Page.’
  • Type in the word or phrase.
  • Use the navigation arrows to jump between instances.

So there you have it, folks! Using the ‘Find on Page’ function on your iPhone is a piece of cake once you know what to do. Whether you’re a student trying to locate a key term in an article, a professional searching for specific data on a webpage, or just someone who loves to have the power of ‘Control F’ at their fingertips, this feature is a game-changer. It not only saves time but also makes your browsing experience on your iPhone much more efficient. Remember to use the tips provided to enhance your ‘Find on Page’ skills and don’t hesitate to refer back to the FAQs if you run into any issues. Happy searching!

Matthew Burleigh Solve Your Tech

Matthew Burleigh has been writing tech tutorials since 2008. His writing has appeared on dozens of different websites and been read over 50 million times.

After receiving his Bachelor’s and Master’s degrees in Computer Science he spent several years working in IT management for small businesses. However, he now works full time writing content online and creating websites.

His main writing topics include iPhones, Microsoft Office, Google Apps, Android, and Photoshop, but he has also written about many other tech topics as well.

Read his full bio here.

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How to use the Smart Search bar in Safari on iPhone and iPad

How to use the Smart Search bar in Safari on iPhone and iPad

  • How to search the web using the Smart Search bar
  • How to search bookmarks and web history using the Smart Search bar

How to search the text on a specific web page using the Smart Search bar

How to change your default search browser in safari, how to search safari from search on the home screen in ios 15.

The Smart Search bar in iOS 15 is a hybrid of the old address and search bars melded into one universal place to type and go. You can access your default search provider, your browsing history, saved bookmarks, and even specific words on web pages, all through the unified Smart Search bar at the top of your Safari browsing window. It makes searching for something on your best iPhone more straightforward. Here's how to use the Smart Search bar in Safari on iPhone and iPad.

How to search the web using the Smart Search bar on iPhone and iPad

  • Launch Safari from the Home screen.
  • Tap in the Smart Search bar at the top or bottom of your browser.

Navigating to Search bar in Safari on iPhone: Open Safari, tap Smart Search button

  • Type in some keywords or a phrase you would like to search for.
  • Tap on the Go button at the bottom right of your screen.

Entering search terms in Safari on iPhone: Type keyword, tap Go

That's it! Safari will now use your default search engine to scour the internet for you.

How to search bookmarks and web history using the Smart Search bar on iPhone and iPad

  • Launch Safari from your Home screen.

Using SmartSearch in Safari on iPhone: Open Safari, tap Smart Search button

  • Type in some keywords you would like to search the internet for (I searched for "apple").
  • Tap on the site or bookmark you would like to navigate to under the Bookmarks and History heading.

Find bookmark website using search in Safari on iPhone: Type keywords, tap site or bookmark

  • Open Safari on your iPhone or iPad.
  • Open a web page in Safari.
  • Tap the Smart Search bar .

Use Smart Search in Safari on iPhone: Open Safari, Open a page, tap Smart search bar

  • Type the word or phrase that you want to find on the page.
  • Tap the word or phrase under On this Page.

Using search in Safari on iPhone: Type word, tap the word

  • Tap the navigation buttons to jump to each instance of the word if there's more than one.
  • Tap Done when you're finished.

Navigating Search in Safari on iPhone: Tap navigation buttons, tap Done

Everyone has their favorite search engine. Make sure yours is programmed as the default and use the Smart Search bar in Safari.

  • Tap on Settings from your Home screen.
  • Tap on Safari (you may have to scroll down to find it).

Change Search Engine on iPhone: Open Settings, tap Safari

  • Tap on Search Engine .
  • Tap on your preferred search engine from the list.

Change Search Engine on iPhone: Tap Search Engine, choose your search engine

Next time you open up Safari and type something into the Smart Search bar, it will use your newly-set search engine.

In iOS 15 , super-powered the native search functionality available to the left of the Home screen. When you enter a search term in the Search feature, you'll see suggested web searches and even websites based on your term.

  • Swipe right on your Home screen to navigate to search.
  • Enter your search term in your search bar.
  • Tap the search result you want.

Web Search From Search In iOS 14: Swipe right on the Home Screen, enter your search term in the search bar, and then tap the search result you want.

As you can see in the example above, the search terms that iOS found for "iMore" will automatically open Safari and search the web using that term.

The Smart Search bar can be at the top or bottom

If you're on iOS 15, you may notice that Apple switched the search/address bar from the top of the screen in Safari to the bottom of the screen. There's no functionality difference between the two options, but if you prefer the Smart Search bar to be at the top rather than the bottom, you can change the location of the address bar in Settings .

Master your iPhone in minutes

iMore offers spot-on advice and guidance from our team of experts, with decades of Apple device experience to lean on. Learn more with iMore!

Updated March 2022: Updated for the most recent version of iOS 15.

Joseph Keller

Joseph Keller is the former Editor in Chief of iMore. An Apple user for almost 20 years, he spends his time learning the ins and outs of iOS and macOS, always finding ways of getting the most out of his iPhone, iPad, Apple Watch, and Mac.

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search a safari page iphone

Safari: A Beginner’s Guide for iPhone or iPad Users

Safari can be intimidating to learn when you first start using it, but this guide will help you get used to it.

On Apple devices, the default web browser is called Safari. It shares a lot of similar features to other common browsers, like Chrome, Firefox, and Edge. But if you’re new to using Safari, you may feel a little lost because the interface is slightly different to the others.

So, here’s a beginner’s guide on how to use the Safari app to browse the web on your iPhone or iPad.

How to Search for Content in the Safari App

As with all web browsers, you’ll need to first enable your iPhone’s mobile data or connect to a Wi-Fi network to access the internet.

Then, to search in Safari, simply type a term, phrase, or URL into the Smart Search bar at the bottom of the screen and tap Go on your keyboard. The Smart Search bar is a combination of the address bar and search bar. As you type, you’ll see search suggestions based on your keyword as well as results from your bookmarks and browsing history.

How to Navigate a Webpage in Safari

Once you obtain your search results, you tap on a link you’re interested in. Now let’s look at how you can navigate the webpage once it’s loaded.

How to Jump Back to the Top of Webpage

After swiping to scroll down a long article, you may want to go back up to access the website’s menu. To instantly jump back to the top of the webpage, just tap the topmost edge of your screen.

How to Go Backward (or Forward) a Webpage

After tapping on a link, perhaps the webpage isn’t quite something you’re looking for. To go back to your search results, swipe from left to right from the edge of your screen.

To go forward on a webpage, swipe from right to left instead.

Related: Essential Safari iOS Tips & Tricks for iPhone Users

How to Reveal the Safari Address Bar

Your Safari address bar is automatically hidden away when you’re scrolling down a webpage. To bring it back, tap the bottom edge of the screen that shows the website’s main URL.

How to Work With Multiple Tabs in the Safari App

Having multiple tabs opened in Safari can help you to compare information between webpages and search for new content without having to close your current webpage. Here’s how to work with multiple tabs in Safari on your iPhone or iPad.

How to Open a New Tab

To open a new tab, select the Tabs icon in the bottom-right corner, which looks like two overlapping squares. Then tap the Plus (+) to open a new tab.

How to Switch Between Tabs

Again, hit the Tabs icon. You’ll see a gallery of all your opened tabs in Safari. Select a tab to visit the webpage you want.

Since the release of iOS 15, Apple introduced a new feature in Safari: tab groups. Many of us are probably guilty of having way too many opened tabs. Therefore, organizing tabs into groups makes them more manageable. Learn more about how to use tab groups in Safari on your iPhone .

How to Open a Link in a New Background Tab

When you read long articles, you’ll likely come across a link or two within the content that sparks your interest. To avoid disrupting your reading process, you can make Safari open the link in the background, in a new tab. To do so:

  • Go to the Settings app.
  • Select Safari .
  • Scroll down and tap Open Links .
  • Choose In Background .

Next time you want to open a link, long-press it. Then, select Open in Background . When you want to visit that link, select Tabs to view all your opened tabs and choose the loaded webpage.

Saving and Sharing Webpages in Safari

The internet gives you access to a whole new world of information. Save a webpage to refer to it later, or share it with your family and friends.

How to Bookmark a Safari Webpage

To bookmark a webpage to read later, tap the Share icon in the middle of the bottom of the screen (it looks like an arrow coming out of a square) and select Add Bookmark . Type in a bookmark name.

To access your bookmarked webpage later, tap the Bookmark icon (an opened book) and browse through your bookmarks, reading list, and history to find what you’re looking for.

Besides the bookmark option, you’ll also notice that you can add a webpage to your favorites or reading list. Marking a webpage as a favorite will make it show up on your Safari home page. It’s useful if you visit the website often.

To learn more about reading lists, you can visit our guide on the differences between a bookmark and a reading list .

How to Share a Link From the Safari App

Stumble upon an interesting DIY project? A promising recipe you’d like to share with your family? You don’t have to bookmark and remind yourself to show the webpage to them later. You can share the link directly from the Safari app.

Tap the Share icon. You can then select the receiver’s name from the horizontal list of recent contacts, or choose your preferred communication app to send the Safari link to them.

Erasing Your Digital Footprint in Safari

If you’re an aspiring crime writer, having a friend notice your crime-filled search history when they peer over your shoulder is inevitably awkward. Hence, there are some things we’d prefer to keep private and erase all traces of once we exit a web browser.

Safari has a few features to help you with this.

How to Close a Tab

If you don’t close your tabs, old webpages will just auto-load again the moment you head into Safari. Having too many opened tabs affects your browsing speed as well.

Closing a tab is simple. You just need to tap the Tabs icon and then tap the Close (x) button in the corner of the tab.

How to Browse Privately in Safari

Similar to Google Chrome’s Incognito Mode, Safari has a feature called Private Browsing Mode. Your autofill information and browser history won’t be saved when you use this function. Here’s how to use it:

  • First, tap the Tabs icon.
  • Select the center Tabs button with an arrow next to it.
  • Choose Private .
  • To open a new private tab, tap the Plus (+) button.

Whenever you’re in doubt about whether you’re in Private Browsing Mode, just check the Smart Search Bar. It will be dark grey instead of white when you’re browsing privately.

How to Clear Your Safari Browsing History

If you forgot to use Private Browsing while searching for confidential information, don’t worry. You can still clear your history in Safari. Just follow these steps:

  • Tap the Bookmarks icon.
  • Select History (the clock icon).
  • Tap Clear .
  • Choose the time length from which you want Safari to clear your history.

Use the Safari App to Surf the Internet on Your iPhone

The Safari app has all the features you need for a seamless browsing experience. Once you’re familiar with these basic functions, you can check out and download Safari extensions from the App Store to enjoy more helpful features while surfing the internet on your iPhone or iPad.

How to Search the Safari Tabs on Your iPhone Quickly & without Swiping

search a safari page iphone

You can search Safari on the iPhone to find words or phrases , but did you know you can also Safari Search your open tabs? If you tend to have large numbers of Safari tabs open at once, this tip will help you search Safari for the tab you want without having to scroll through all your open tabs to find it. Read on to learn how to search Safari on the iPhone to switch between tabs.

Related: How to Use Apple Pay in Safari on the iPhone

iPhone Life

How to Use Safari Search to Find a Specific Open Tab

  •  In Safari, tap the tabs icon .

search a safari page iphone

  • Enter a word or phrase relevant to the tab you’re looking for and tap Search .

search a safari page iphone

With this tip, you’ll never get lost in your tabs again. It’s so much easier to use Safari search to find the article or recipe you’re looking for. When you’re ready to put your iPhone down, you can even save your Safari tabs to read later !

Author Details

Tamlin Day's picture

Tamlin Day is a feature web writer for iPhone Life and a regular contributor to iPhone Life magazine. A prolific writer of tips, reviews, and in-depth guides, Tamlin has written hundreds of articles for iPhone Life. From iPhone settings to recommendations for the best iPhone-compatible gear to the latest Apple news, Tamlin's expertise covers a broad spectrum. 

Before joining iPhone Life, Tamlin received his BFA in Media & Communications as well as a BA in Graphic Design from Maharishi International University (MIU), where he edited MIU's literary journal, Meta-fore. With a passion for teaching, Tamlin has instructed young adults, college students, and adult learners on topics ranging from spoken word poetry to taking the perfect group selfie. Tamlin's first computer, a Radioshack Color Computer III, was given to him by his father. At 13, Tamlin built his first PC from spare parts. He is proud to put his passion for teaching and tech into practice as a writer and educator at iPhone Life.

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search a safari page iphone

Blazing fast. Incredibly private.

search a safari page iphone

Safari is the best way to experience the internet on all your Apple devices. It brings robust customization options, powerful privacy protections, and optimizes battery life — so you can browse how you like, when you like. And when it comes to speed, it’s the world’s fastest browser. 1


More with the battery. less with the loading..

With a blazing-fast JavaScript engine, Safari is the world’s fastest browser. 1 It’s developed to run specifically on Apple devices, so it’s geared to make the most out of your battery life and deliver long-lasting power.

search a safari page iphone

Increased performance

We’re always working to make the fastest desktop browser on the planet even faster.

search a safari page iphone

Improved power efficiency

Safari lets you do more online on a single charge.

search a safari page iphone

Up to 4 hours more streaming videos compared with Chrome 3

search a safari page iphone

Up to 17 hours of video streaming 3

Best-in-class browsing

Safari outperforms both Mac and PC browsers in benchmark after benchmark on the same Mac. 4

  • JetStream /
  • MotionMark /
  • Speedometer /

JavaScript performance on advanced web applications. 4

Safari vs. other Mac browsers

Safari on macOS

Chrome on macOS

Edge on macOS

Firefox on macOS

Safari vs. Windows 11 browsers

Chrome on Windows 11

Edge on Windows 11

Firefox on Windows 11

Rendering performance of animated content. 4

Web application responsiveness. 4

4K video streaming

See your favorite shows and films in their best light. Safari supports in-browser 4K HDR video playback for YouTube, Netflix, and Apple TV+. 5 And it runs efficiently for longer-lasting battery life.

search a safari page iphone

Privacy is built in.

Online privacy isn’t just something you should hope for — it’s something you should expect. That’s why Safari comes with industry-leading privacy protection technology built in, including Intelligent Tracking Prevention that identifies trackers and helps prevent them from profiling or following you across the web. Upgrading to iCloud+ gives you even more privacy protections, including the ability to sign up for websites and services without having to share your personal email address.

search a safari page iphone

Intelligent Tracking Prevention

search a safari page iphone

Safari stops trackers in their tracks.

What you browse is no one’s business but your own. Safari has built‑in protections to help stop websites and data-collection companies from watching and profiling you based on your browsing activity. Intelligent Tracking Prevention uses on‑device intelligence to help prevent cross‑site tracking and stops known trackers from using your IP address — making it incredibly difficult to learn who you are and what you’re interested in.

Privacy Report

Safari makes it simple to see how your privacy is protected on all the websites you visit. Click Privacy Report in the Safari menu for a snapshot of cross-site trackers currently prevented from profiling you on the website you’re visiting. Or view a weekly Privacy Report to see how Safari protects you as you browse over time.

search a safari page iphone


Putting the you in url..

Safari is more customizable than ever. Organize your tabs into Tab Groups so it’s easy to go from one interest to the next. Set a custom background image and fine-tune your browser window with your favorite features — like Reading List, Favorites, iCloud Tabs, and Siri Suggestions. And third-party extensions for iPhone, iPad, and Mac let you do even more with Safari, so you can browse the way you want across all your devices.

search a safari page iphone

Safari Profiles allow you to separate your history, extensions, Tab Groups, favorites, cookies, and more. Quickly switch between profiles for topics you create, like Personal and Work.

search a safari page iphone

Web apps let you save your favorite websites to the Dock on Mac and to the Home Screen on iPhone and iPad. A simplified toolbar and separate settings give you an app-like experience.

search a safari page iphone

Safari Extensions add functionality to your browser to help you explore the web the way you want. Find and add your favorite extensions in the dedicated Safari category on the App Store.

search a safari page iphone

Save and organize your tabs in the way that works best for you. Name your Tab Groups, edit them, and switch among them across devices. You can also share Tab Groups — making planning your next family trip or group project easier and more collaborative.

search a safari page iphone

Smart Tools

Designed to help your work flow..

Built-in tools create a browsing experience that’s far more immersive, intuitive, and immediate. Get detailed information about a subject in a photo with just a click, select text within any image, instantly translate an entire web page, and quickly take notes wherever you are on a site — without having to switch apps.

search a safari page iphone

Notes is your go-to app to capture any thought. And with the Quick Note feature, you can instantly jot down ideas as you browse websites without having to leave Safari.

search a safari page iphone


Translate entire web pages with a single click. You can also get translations for text in images and paused video without leaving Safari.

Interact with text in any image or paused video on the web using functions like copy and paste, translate, and lookup. 6

search a safari page iphone

Visual Look Up

Quickly learn more about landmarks, works of art, breeds of dogs, and more with only a photo or an image you find online. And easily lift the subject of an image from Safari, remove its background, and paste it into Messages, Notes, or other apps.

search a safari page iphone

Surf safe and sound.

Strong security protections in Safari help keep you safe. Passkeys introduce a safer way to sign in. iCloud Keychain securely stores and autofills passkeys and passwords across all your devices. Safari also notifies you when it encounters suspicious websites and prevents them from loading. Because it loads each web page in a separate process, any harmful code is always confined to a single browser tab so it won’t crash the entire application or access your data. And Safari automatically upgrades sites from HTTP to the more secure HTTPS when available.

search a safari page iphone

Passkeys introduce a more secure and easier way to sign in. No passwords required.

Passkeys are end-to-end encrypted and safe from phishing and data leaks, and they are stronger than all common two-factor authentication types. Thanks to iCloud Keychain, they work across all your Apple devices, and they even work on non-Apple devices.

Learn more about passkeys

search a safari page iphone

Apple Pay and Wallet make checkout as easy as lifting a finger.

Apple Pay is the easiest and most secure way to shop on Safari — allowing you to complete transactions with Face ID or Touch ID on your iPhone or iPad, with Touch ID on your MacBook Pro or MacBook Air, or by double-clicking the side button on your Apple Watch.

Learn more about Apple Pay

With AutoFill, you can easily fill in your previously saved credit card information from the Wallet app during checkout. Your credit card details are never shared, and your transactions are protected with industry-leading security.

Same Safari. Different device.

Safari works seamlessly and syncs your passwords, bookmarks, history, tabs, and more across Mac, iPad, iPhone, and Apple Watch. And when your Mac, iOS, or iPadOS devices are near each other, they can automatically pass what you’re doing in Safari from one device to another using Handoff. You can even copy images, video, or text from Safari on your iPhone or iPad, then paste into another app on your nearby Mac — or vice versa.

search a safari page iphone

When you use Safari on multiple devices, your tabs carry over from one Apple device to another. So you can search, shop, work, or browse on your iPhone, then switch to your iPad or Mac and pick up right where you left off.

Save web pages you want to read later by adding them to your Reading List. Then view them on any of your iCloud-connected devices — even if you’re not connected to the internet.

iCloud Keychain securely stores your user names, passkeys, passwords, and credit card numbers and keeps them up to date on your trusted devices. So you can easily sign in to your favorite websites — as well as apps on iOS and iPadOS — and quickly make online purchases.

search a safari page iphone

Designed for developers.

Deep WebKit integration between Mac hardware and macOS allows Safari to deliver the fastest performance and the longest battery life of any browser on the platform, while supporting modern web standards for rich experiences in the browser. WebKit in macOS Sonoma includes optimizations that enable even richer browsing experiences, and give developers more control over styling and layout — allowing for more engaging content.

Make Safari your default browser

Customize your start page, view your browsing privacy report, monitor your saved passwords, use apple pay in safari, view your tabs across all your devices, read the safari user guide, get safari support.

Looks like no one’s replied in a while. To start the conversation again, simply ask a new question.


Safari search bar has disappeared

The search bar on my Safari Browser has disappeared. Apple support helped me to switch to Tab Layout from Separate to compact. This works, but really prefer the Separate view. I did some research and went to customize the view and the search bar is dimmed out. When I switch to compact view it is not. I really need some help. I am at a loss.

MacBook Pro 16″, macOS 12.2

Posted on Feb 28, 2022 6:03 PM


Posted on Mar 1, 2022 12:17 PM

Hello DRR84,

We see you have a question regarding Safari's search box, and we'd be happy to help out.

This page here helps to provide some assistance for getting Safari customized as desired:

Customize the Safari browser window on Mac

You may try using this to help drag the default set (which includes the address/search bar), back to the toolbar, if you're having issues with dragging just 'Address, Search, and Tabs'.

Regarding tabs, this page can help to go over the available options for adjusting that, if needed: Change Tabs preferences in Safari on Mac

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  • Is it possible to move the "Reload this page" button in Safari for macOS? I like to group all of my oft-used functions (i.e. buttons) into one place in the Safari toolbar. When I right-click and go to Customize Toolbar, I see all of the buttons I can add/remove and move around, such as: Home, Back (previous)<--, ...Next -->, and New Tab (+), etc. I can also see where Safari has the "Reload this page" button, seemingly hard coded to appear on the far-right of the URL/Search bar. Is it really not possible for me to move this bottom out of its far-right "home" and put it wherever I want? If this is the case, then I honestly do not understand the design concept of Apple at all anymore. I can add/remove/relocate a button that shows/hides the bookmarks toolbar... and I can add/remove/relocate a "Privacy Report, Web inspector" and several other almost-never-used buttons... but the "Reload this page" button is frozen in place? I am aware that I can go to Safari > Settings > Tabs... and select "Compact." And that for SOME absolutely unknown reason to me... this allows me to move the Reload button. BUT... then I have to live with the tabs being in this weird "Chrome'esque" tabs situation, where the URL bar moves around when I am physically on THAT tab. This browsing paradigm does my head in. I want the URL bar to stay put!!!, and I want the tab that I am currently using to be "highlighted" by having it visually look "active" somehow... and all the other tabs I have open to appear "inactive" in some visual way... i.e. darker... muted... grayed out... I don't care. But... making the "Active Tab" appear "active" by making it appear as the defect URL bar...??? This is... CLEARLY some UX/UI designers attempt and being "different from the other guys" just for the sake of being different. 240 4

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Mar 1, 2022 12:17 PM in response to DRR84

Mar 3, 2022 6:20 PM in response to Eric_G1

Thank you for your help. I was able to do it through customize toolbar. Strange, but the option was dimmed out.

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Safari to get an AI boost in iOS 18, macOS 15 with smarter search, web page ‘eraser’

Roman Loyola

Much of the noise being made about Apple’s efforts into AI has been focused on general improvements to iOS 18 and Siri as well as the upcoming M4 chip for the Mac. However, as we get closer to WWDC, more reports about the AI software that Apple will create are coming out, with the most recent one covering Apple’s efforts to enhance the next major version of Safari.

AppleInsider reports that the company is working on a new “Intelligent Search” feature that uses on-device AI to summarize a web page. The language learning model that Apple has developed can identify key phrases and topics that give an idea of what a web page’s content is about and create a summary for the user.

Other features that Apple is working on include:

  • A Web Eraser that gives users the option to remove parts of a web page. This includes ads, text, and images. Safari will remember the parts that have been removed when the page is closed, and if the page is revisited, Safari alerts the user that the page has been modified.
  • A new page controls menu that appears in the address bar. This menu essentially collects user controls that are spread throughout Safari (text size, zoom, Reader mode, Privacy Report, and more).
  • An AI enhancement to Visual Lookup that gives users product information. This feature could also be implemented system-wide, not just in Safari.

Apple plans to implement the new Safari 18 features in both iOS 18 and macOS 15, which will be announced at WWDC24 on June 10. The report claims some features, such as the AI Visual Lookup, may not be available until 2025. That tracks with previous rumors that have suggested AI features will be rolled out in waves. AppleInsider also reported recently on Apple’s plans to update the Notes and Calculator apps.

For the latest news and rumors, check out our iOS 18 and macOS 15 superguides. And learn more about WWDC24 in June.

Author: Roman Loyola , Senior Editor

search a safari page iphone

Roman has covered technology since the early 1990s. His career started at MacUser, and he's worked for MacAddict, Mac|Life, and TechTV.

Recent stories by Roman Loyola:

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Want to quickly find out the links to all the interesting articles or cool videos you had recently caught up with via Safari on your iPhone? It’s so simple to do that.

By default, Safari records everything you browse. As a result, you are able to easily access your history. Let’s find out how it works!

Search Safari History and Bookmarks on iPhone

Step #1. Launch Safari on your iOS device.

Step #2. Next, tap on the bookmark button at the bottom.

Tap on Bookmark Icon in Safari on iPhone

Step #3. Now, make sure that bookmark tab is selected (if it’s not already.) → Next up, tap on History.

Tap on History in Safari on iPhone

Step #5. Check out the browsing history and your bookmarks. All at one place.

View Safari Browsing History on iPhone

Want to find any specific article you read recently? Tap on the search history to search any individual story.

Search Safari Browsing History on iPhone

How to Clear Safari History on iPhone and iPad

Clean up Safari history from time to time to ensure it continues to run smoothly on your iOS device.

Step #1. Open Safari on your iOS device.

Step #2. Tap on bookmark icon at the bottom.

Tap on Bookmark Icon in Safari on iPhone

Step #3. Next, you need to make sure that bookmark tab is selected. Then, tap on History.

Step #4. Tap on Clear at the bottom.

Tap on Clear in Safari on iPhone

Step #5. You have four options:

  • The last hour
  • Today and yesterday

Clear Safari Browsing History on iPhone

You can select any of the four options. Tap on All-time to clear entire history.

That’s it!

History has been cleaned up from all of your devices synced with the same iCloud account.


The founder of iGeeksBlog, Dhvanesh, is an Apple aficionado, who cannot stand even a slight innuendo about Apple products. He dons the cap of editor-in-chief to make sure that articles match the quality standard before they are published.

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iPhone User Guide

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  • Make a grocery list
  • Add items to a list
  • Edit and manage a list
  • Search and organize lists
  • Work with templates
  • Use Smart Lists
  • Print reminders
  • Use the Reminders widget
  • Change Reminders settings
  • Browse the web
  • Search for websites
  • Customize your Safari settings
  • Change the layout
  • Use Safari profiles
  • Open and close tabs
  • Organize your tabs
  • View your Safari tabs from another Apple device
  • Share Tab Groups
  • Use Siri to listen to a webpage
  • Bookmark favorite webpages
  • Save pages to a Reading List
  • Find links shared with you
  • Annotate and save a webpage as a PDF
  • Automatically fill in forms
  • Get extensions
  • Hide ads and distractions
  • Clear your cache
  • Browse the web privately
  • Use passkeys in Safari
  • Check stocks
  • Manage multiple watchlists
  • Read business news
  • Add earnings reports to your calendar
  • Use a Stocks widget
  • Translate text, voice, and conversations
  • Translate text in apps
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  • Subscribe to Apple TV+, MLS Season Pass, or an Apple TV channel
  • Add your TV provider
  • Get shows, movies, and more
  • Watch sports
  • Watch Major League Soccer with MLS Season Pass
  • Control playback
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  • Keep recordings up to date
  • Organize recordings
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  • Share a recording
  • Duplicate a recording
  • Keep cards and passes in Wallet
  • Set up Apple Pay
  • Use Apple Pay for contactless payments
  • Use Apple Pay in apps and on the web
  • Track your orders
  • Use Apple Cash
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  • Use Savings
  • Pay for transit
  • Access your home, hotel room, and vehicle
  • Add identity cards
  • Use COVID-19 vaccination cards
  • Check your Apple Account balance
  • Use Express Mode
  • Organize your Wallet
  • Remove cards or passes
  • Check the weather
  • Check the weather in other locations
  • View weather maps
  • Manage weather notifications
  • Use Weather widgets
  • Learn the weather icons
  • Find out what Siri can do
  • Tell Siri about yourself
  • Have Siri announce calls and notifications
  • Add Siri Shortcuts
  • About Siri Suggestions
  • Use Siri in your car
  • Change Siri settings
  • Contact emergency services
  • Use Emergency SOS via satellite
  • Request Roadside Assistance via satellite
  • Set up and view your Medical ID
  • Use Check In
  • Manage Crash Detection
  • Reset privacy and security settings in an emergency
  • Set up Family Sharing
  • Add Family Sharing members
  • Remove Family Sharing members
  • Share subscriptions
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  • Allow phone calls on your iPad and Mac
  • Use iPhone as a webcam
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  • Stream video or mirror the screen of your iPhone
  • Start SharePlay instantly
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  • Connect to CarPlay
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  • Turn on and practice VoiceOver
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  • Control VoiceOver using the rotor
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  • Use VoiceOver for images and videos
  • Use VoiceOver in apps
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  • Adjust how iPhone responds to your touch
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  • Control several devices with one switch
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Browse privately in Safari on iPhone

search a safari page iphone

Visit sites privately

You can use Private Browsing to open private tabs that don’t appear in History on iPhone or in the list of tabs on your other devices. Tabs in Private Browsing aren’t shared with your other Apple devices, even if you’re signed in with the same Apple ID .

If you have a passcode set on your iPhone, Private Browsing locks when it’s not in use. Private Browsing may not lock immediately.

the Tabs button

Swipe right on the tab bar at the bottom of the screen until Private Browsing opens, then tap Unlock.

Safari is open to Private Browsing. In the center of the screen are the words Private Browsing Is Locked. Below that is an Unlock button.

Note: Any Safari extensions you have installed that have access to browsing data are automatically turned off in Private Browsing. To turn on an extension in Private Browsing, see Use extensions .

Choose a search engine for Private Browsing

Tap Private Search Engine, then choose a search engine.

View the Privacy Report

Safari helps prevent trackers from following you across websites and viewing your IP address. You can review the Privacy Report to see a summary of trackers that have been encountered and prevented by Intelligent Tracking Prevention on the current webpage you’re visiting. You can also review and adjust Safari settings to keep your browsing activities private from others who use the same device, and help protect yourself from malicious websites.

the Page Settings button

Use iCloud Private Relay to browse the web with more privacy

When you subscribe to iCloud+ , you can use iCloud Private Relay to help prevent websites and network providers from creating a detailed profile about you. When iCloud Private Relay is turned on, the traffic leaving your iPhone is encrypted and sent through two separate internet relays. This prevents websites from seeing your IP address and exact location while it prevents network providers from collecting your browsing activity in Safari.

See Protect your web browsing with iCloud Private Relay on iPhone to learn how to:

Turn iCloud Private Relay completely on or off for your iPhone.

Turn iCloud Private Relay on or off for a specific Wi-Fi or cellular network.

Turn iCloud Private Relay off temporarily.

Set the specificity of your IP address location.

Temporarily allow a website to see your IP address

If a website relies on IP filtering, monitoring, or rate-limiting, it might require your IP address to be visible. You can turn off iCloud Private Relay temporarily for that website only.

Note: iCloud Private Relay isn’t available in all countries or regions. See the iOS and iPadOS Feature Availability website .

Tap Show IP Address.

Your IP address remains visible to that website until you leave the website or close its Safari tab. iCloud Private Relay remains on for other websites.

To turn off or pause iCloud Private Relay for all websites, see Protect your web browsing with iCloud Private Relay on iPhone .

Control privacy and security settings for Safari

Prevent Cross-Site Tracking: Safari limits third-party cookies and data by default. Turn this option off to allow cross-site tracking.

Hide IP address: Safari automatically protects your IP address from known trackers. For eligible iCloud+ subscribers, your IP address is protected from trackers and websites as you browse in Safari. If this option is off, your IP address isn’t hidden.

Fraudulent Website Warning: Safari displays a warning if you’re visiting a suspected phishing website. Turn this option off if you don’t want to be warned about fraudulent websites.

Camera: Choose whether Safari websites can use your camera without asking you first. Tap Camera, then choose Ask, Deny, or Allow.

Microphone: Choose whether Safari websites can use your microphone without asking you first. Tap Microphone, then choose Ask, Deny, or Allow.

Location: Choose whether Safari websites can use your location without asking you first. Tap Location, then choose Ask, Deny, or Allow.

You are using an outdated browser. Please upgrade your browser to improve your experience.

Apple to unveil AI-enabled Safari browser alongside new operating systems

Marko Zivkovic's Avatar

Safari getting new AI tools in iOS 18

search a safari page iphone

The software — expected to debut as Safari 18 later in 2024 — is currently undergoing evaluation alongside internal builds of Apple's next-generation operating system updates, namely iOS 18 and macOS 15, according to people familiar with the matter. Should all of the new features make it to the release candidate stage, users will be treated to a new user interface (UI) for customizing popular page controls, a "Web eraser" feature, and AI-driven content summarization tools.

Intelligent Search - AI-enhanced browsing and text summarization

Engineers evaluating the latest builds of Safari 18 can find a toggle for the new page controls menu within the browser's address bar. The menu consolidates — and provides quick access to — old and new page control tools, among them being the browser's new "Intelligent Search" feature.

A screenshot of Arc Search on iPhone with a summary of an article from AppleInsider

This feature is not automatically enabled in test builds of Safari 18 and instead requires manual activation from the page controls menu. Once enabled, it's believed the tool leverages Apple's on-device AI technology — specifically the Ajax language-learning model — to identify topics and key phrases within a webpage for which to base the summarization.

In selecting key phrases, Apple's LLM software identifies sentences that provide explanations or describe the structure of objects, depending on the text in question. Words repeated within a text and key sentences are recognized as text topics.

These early indications suggest Apple is striving to deliver text summarization alongside Safari 18 later this year, though the exact implementation of this feature remains fuzzy.

Apple's text summarization features could be a response to rival generative AI tools, such as OpenAI's ChatGPT. But Apple's on-device models and technologies like Private Relay could make the experience much more secure for users. Intelligent Search is also likely to be the same AI browser assistant that one X user hinted at a couple of weeks back.

Web Eraser for better content-blocking

Also accessible from the new page controls menu is a feature Apple is testing called "Web Eraser." As its name would imply, it's designed to allow users to remove, or erase, specific portions of web pages, according to people familiar with the feature.

The feature is expected to build upon existing privacy features within Safari and will allow users to erase unwanted content from any webpage of their choosing. Users will have the option to erase banner ads, images, text or even entire page sections, all with relative ease.

A screenshot of 1Blocker's element blocking feature that removes selected parts of a webpage

The erasure is said to be persistent, rather than limited to a browsing session. This means that Safari will remember the changes even after the original tab or window has been closed.

When visiting a web page with previously erased content, Safari will inform the user that the page has been modified to reflect their desired changes. The browser will also give the user the option to revert changes and restore the webpage to its initial, unaltered state.

As for where Apple got the inspiration for Web Eraser, the company could have Sherlocked the feature from the third-party app 1Blocker. The application features a similar way of erasing ads, where users would tap ads to make them disappear.

Updated UI will move key tools into one easy location

The new page controls menu referenced throughout this article will attempt to offer Safari 18 users quick and easy access to several options previously located across different menus and the Share Sheet. Running on pre-release versions of macOS 15, for instance, the menu also pulls in the "Aa" menu common on existing iPadOS versions of the browser. These include zoom options, webpage settings for privacy controls, content blocking options, extension shortcuts, and access to the new AI and erasure tools.

A mockup image of desktop Safari with an iPad-like menu that includes AI and erase features.

These various options existed previously on macOS, but were found by navigating through the Safari settings menu. Having all of these controls in one central location in the Address Bar will make these options more discoverable for end users. Other options like on-page text search and reader mode are also in this menu.

This all suggests Apple intends to unite the iPadOS and macOS Safari UI paradigms when it unveils its new OS releases during its Worldwide Developers Conference in June.

AI-enhanced Visual Lookup feature could be available in 2025

Simultaneously, Apple is also working on a much more powerful visual search feature scheduled for integration sometime in 2025 that will allow users to obtain information on consumer products when browsing through images. People familiar with the tool say it's similar to the Visual Lookup feature, through which Siri can identify plants, pets and landmarks from photos.

An image of a black cat with big yellow eyes in Apple Photos with text below classifying it as a 'bombay'

Visual Search could be implemented as a system-wide feature. So, instead of surfacing search results in the Photos app, the user may be able to use Visual Search directly in Safari by selecting an image.

Given development of this tool is in the earlier stages, it remains unclear how Apple will ultimately go about implementing it. It also remains to be seen whether or not the feature will make it through internal testing.

The iPhone maker has expressed significant interest in artificial intelligence and more recently published research related to on-device language learning models. This goes hand in hand with widespread rumors about several other AI-powered software features, many of which are expected to make their debut later this year with iOS 18.

Another big year for Safari

From its inception, Safari was always meant to rival existing web browsers.

A Flickr login screen with password auto fill shown as a pop-up

Safari was originally added to macOS as a means of replacing Microsoft's Internet Explorer for Mac, which was the default browser. Over the years, the app made its way to the iPhone , and has since received various upgrades over the years.

More recent versions of Safari provide users with personalized web suggestions, and allow for greater privacy protection with features such as iCloud Private Relay.

This latest set of enhancements only serves to better position Safari against the competition, in an ever-increasing landscape of generative AI tools and third-party ad-blockers.

While Apple tests many such features during different development stages, it is important to remember that not all of them make it to release. Apple has been known to delay features or cancel them entirely, so there's always a chance we may not see these new Safari features after all.

Along with Safari 18 and its associated improvements, we should also see a revamped Calculator with Math Notes make its way to iPadOS 18. Freeform Scenes and Adaptive Voice Shortcuts are new OS features, which are also expected to debut later this year.

Apple is expected to introduce various AI-related enhancements as part of iOS 18 and macOS 15, both of which should be announced at the company's annual WWDC on June 10.


"As for where Apple got the inspiration for Web Eraser, the company could have Sherlocked the feature from the third-party app 1Blocker. The application features a similar way of erasing ads, where users would tap ads to make them disappear." They may also have been inspired by Simplified Page....

As long as I can turn it off/hide it they can knock themselves out. 

Will the web eraser feature remove pop up videos, such as the ones that appear on this site?

I use the 'Reader' function in Safari quite a bit, but sometimes it doesn't work very well. Seems like something that AI could help make better. 

Web ads suck but how else do you think your favorite websites will stay in business? Are you prepared to pay a subscription to every site? I doubt it…

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Yahoo's search engine was Apple's first choice for Safari — not Google, DOJ says

When apple first demoed the iphone, yahoo was its homepage.

Google logo is displayed in the Apple Store on an iPhone.

When Apple demoed its iPhone in 2007, the default search engine for its web browser, Safari, was Yahoo!, not Google.

Related Content

But Google quickly came onto the scene to change that. Its message to Apple? Don’t let any of our rivals become Safari’s default homepage, or else. The tech giant would only share its ad revenue — a very sizable share (36%), at that — with Apple if it agreed to make Google search the only search engine default on every single version of Safari, the United States Department of Justice said in its closing arguments against Google last week.

The DOJ sued Google in 2020 for allegedly creating a monopoly in the search market. A decision in the multi-year legal battle is expected in late summer or early fall.

Google has contended that consumers still have plenty of choices for search engines, and that they choose Google search because it’s helpful.

From the DOJ’s perspective, however, it appears that iPhone users don’t have much of a choice. While Apple has pushed back against Google and attempted to explore partnerships with other search engines such as DuckDuckGo, its agreement with Google has effectively barred relationships with Google competitors.

Google has similarly strict agreements with other device makers and web browsers such as Samsung and Mozilla. The company reportedly paid Apple $20 billion in 2022 as part of its contract.

“They [Google’s agreements with web browsers and device makers to be the default search engine] basically freeze the ecosystem in place…” said Snowflake CEO Sridhar Ramaswamy to the DOJ.

The result has been that Google has a 90% share of the search market , according to the DOJ, while Bing has just 5.5% and Yahoo! has about 2%.

Google has a 90% share of the search market, DOJ says

Google paid Apple $20 billion to be Safari’s default search engine

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How-To Geek

How to customize the safari start page on iphone and ipad.

Make your Start Page clean and simple---or just as cluttered as you like it.

On your iPhone or iPad, you can easily customize the Safari Start Page in iOS 15 and iPadOS 15 (or higher). You can make the page blank (mostly), add a background image, or pick and choose what you want to see. Here's how.

First, open Safari on your iPhone or iPad and open a new tab by tapping the tabs button (two overlapping rectangles), then tapping the plus ("+") button.

You'll see Safari's "Start Page" by default. To edit what's on the Start Page, scroll down if necessary and tap the "Edit" button.

When you tap "Edit," a "Customize Start Page" window will appear. Use the switches beside the listed options to turn them on or off. Here's what each option does.

  • Favorites: This displays items from your Favorites list (like bookmarks).
  • Frequently Visited: You'll see a list of frequently visited websites.
  • Shared With You: This gives you a list of items shared with you from other people through the Messages app.
  • Privacy Report: This shows a report on the number of trackers Safari has blocked recently.
  • Siri Suggestions: This displays suggestions from Siri related to what's in your history and bookmarks.
  • Reading List: This shows items from your Reading List .
  • iCloud Tabs: This shows Safari tabs that are synchronized across iCloud from your other devices.

While also in the "Customize Start Page" window, you can use the "three lines" handle beside each item to tap and drag the Start Page items in the list. This will change the order of how the items will appear on the Start Page.

And if you turn the switch beside "Background Image" into the "on" position, you can select a background picture that will display behind the content on your Start Page. Tap an image in the thumbnails or tap the plus ("+") button to select a custom image from your photo library.

If you want to make your Start Page as minimalist as possible, switch off every item on the "Customize Start Page" list. (Unfortunately, you'll still see the "Edit" button.)

When you're done, click the "X" button to close the Customize Start Page window. The changes you've made take effect immediately. Happy browsing!

Related: What's New in iOS 15, iPadOS 15, and macOS Monterey

Court documents reveal Google's payments to Apple increased to an eye-watering $20 billion

  • Google paid Apple $20 billion in 2022 to be Safari's default search engine, per court documents.
  • That's a $2 billion increase compared to the reported amount Google paid Apple in 2021.
  • The deal is key evidence in a US antitrust lawsuit that says Google has an illegal search monopoly.

Insider Today

The price to be the default search engine on iPhones, iPads, and Macs has apparently gone up.

Newly disclosed court documents from the Department of Justice's antitrust case against Google said the tech giant paid over $20 billion in 2022 to secure itself as the default search engine on Apple's Safari browser.

That's at least $2 billion more than the reported price it paid Apple in 2021. According to the court documents, Google paid Apple around $18 billion that year, surpassing $1 billion every month.

Public disclosure of the documents is a big deal because both parties have kept quiet about the exact dollar amount of the arrangement and the numbers have also been excluded from SEC filings.

At the trial last fall, Apple execs were cryptic about the payment and said Google spent "billions" on a deal with Apple. A witness later accidentally said Google paid 36% of the revenue it earned from search ads through Safari.

The $20 billion deal with Apple is a key piece of evidence in the DOJ's landmark antitrust lawsuit against Google. Since 2005, the agreement has required Apple to set Google as Safari's sole default search engine on its devices, according to the court documents.

Related stories

It's been a very valuable deal for Apple. In 2021, Bernstein analysts estimated that Google's payments to Apple made up about 15% of the iPhone maker's operating income.

While Google has been paying Apple to be the default search engine on Apple devices since 2002, the value of the deal has increased significantly. In 2014, Google was paying $1 billion, per court documents filed in a separate case involving Oracle.

The court documents say that in search, Google and Apple seek to "work as if [they] are one company."

An email from Don Harrison, Google's president of global partnerships and corporate development, said in 2018 that Tim Cook's "overall message to Google was 'I imagine us as being able to be deep deep partners,'" and "deeply connected" at the point where Apple's services end and Google's begin, according to the court documents.

As one of Apple's biggest smartphone competitors, the deal also reveals a complex relationship between the two tech giants. Court documents said that Google CEO Sundar Pichai said, at one point, the company "continued to have moments of tension" with Apple as they competed over rival products.

Representatives for Google and Apple didn't immediately respond to Business Insider's requests for comment ahead of publication.

Closing arguments in the antitrust case against Google are taking place this week, with the Justice Department arguing that Google is illegally dominating the search-engine market. Google has denied the allegations.

Apple is also fighting its own antitrust lawsuit that accuses the iPhone maker of illegally maintaining a smartphone monopoly by making its competitors' offerings worse, allegations that Apple has denied.

On February 28, Axel Springer, Business Insider's parent company, joined 31 other media groups and filed a $2.3 billion suit against Google in Dutch court, alleging losses suffered due to the company's advertising practices.

Watch: Apple's antitrust lawsuit is just one of its major battles

search a safari page iphone

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Separate Your iPhone Browsing Habits With Safari Profiles

With iOS 17 , Safari gained a feature called Profiles that's designed to help you separate your browsing sessions into categories like Work, School, Personal, or custom categories that you find useful to have siloed. This article explains how to use it on iPhone .

iOS 17 General Safari Feature

Each profile gets its own icon and silos all of your history, Tab Groups, Favorites, Private Browsing tabs, and cookies. You can even assign specific third-party extensions to different profiles to optimize your browsing experience based on the task at hand. Here's how to create your own profile in Safari.

How to Create a Safari Profile

  • Open the Settings app on you ‌iPhone‌ or iPad .
  • Scroll down to Safari .
  • Under the "Profiles" section, tap New Profile .
  • Under "Settings," choose a Favorites folder (or a new folder) and select which tabs (if any) that you want to be open when you're using the profile with the Open New Tabs option.


When you create a new profile, your device will automatically generate a "Personal" profile to differentiate other browsing sessions conducted outside of the profile you created.

Both profiles and additional ones you create can be edited in the same section of the Settings app. When editing an existing profile, you can also enable any Safari extensions you have installed on your device with the Manage Extensions option, as well as get rid of the profile using the Delete Profile option.

How to Switch Between Profiles in Safari

  • In Safari, tap the Tabs icon with two overlapping squares.
  • Tap the middle icon to bring up the active profile's menu.
  • Tap the Profile option to change which profile is active.


The Safari Profiles feature is available in ‌iOS 17‌, iPadOS 17 and macOS Sonoma , as well as being part of Safari 17 for macOS Monterey and macOS Ventura . Any profiles you create will be synced across devices logged into the same Apple ID .

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How to clear the cache on your iPhone (and why you should)

How many tabs are open on your mobile browser right now? Go ahead, check -- you might be surprised by what you find.

Americans spend over five hours a day on their smartphones. That's over five hours of your phone potentially accessing, retrieving, and saving cache and cookies, which can negatively impact your iPhone's storage space .

What is cache?

Cache is the temporary storage of some data, like parts of a website from the last time you visited it, for example. Browser cache is content from a website that is stored on your phone during a browser session to help the browser execute faster the next time you visit that page.

Also:  How to clear Google search cache on Android

Cache data can slow down your phone's overall browsing performance, however, since it takes up storage space on your device, so it's good to clear it out regularly. In this article, we mainly focus on clearing web browser cache on an iPhone, but you should know that other types of cache include mobile app cache and CPU cache.

How to clear cache on iPhone

What you'll need: Everything you need to clear your browser cache is within the iPhone's settings app or the Safari app, so grab your iPhone to get started.

Keep in mind that clearing the cache can clear private data, which can close all open tabs in Safari. This is also likely to log you out of all your websites, prompting you to sign in again the next time you open them. 

How do I clear the cache from Chrome on iPhone?

If Google Chrome is your preferred browser, it may have a substantial amount of data stored on your device, which could also slow down performance. 

To clear the cache in Chrome, open the Google Chrome app and follow these steps:

  • Tap  Settings .
  • Go to  Privacy and Security .
  • Select  Clear Browsing Data .
  • Select the time from which to delete the data (if you want to delete all your browsing history, choose All Time ).
  • Go through the items you'd like to delete, like your Browsing History, Cookies and Site Data, Cached Images and Files, Saved Passwords , and Autofill Data.
  • Confirm by tapping  Clear Browsing Data  at the bottom of the screen.
  • Tap Done when you've deleted the Chrome cache.

Also: Apple releases iOS 17.4 with podcast transcripts, new emojis, and EU app store changes

Clearing the browsing and cache data in Google Chrome doesn't close all open tabs, but it will refresh each tab and log you out of websites. Once you tap on one of the tabs you want to access, you'll have to log back in.

How can I browse on Safari without history?

If you're learning how to clear cache on an iPhone, you may also be wondering if there's a way to use Safari without saving any browsing history. You can turn on Private Browsing by following these steps:

  • Open  Safari .
  • Tap on  Tabs .
  • Choose Private .

You can also enable private browsing by going to your iPhone Settings, finding Safari, and toggling on the private option. 

How do I clear my app cache on my iPhone?

To clear the app cache from your iPhone Settings app, you can either delete the app and reinstall it, offload it, or try to clear the cache from within the app. Unfortunately, iOS apps don't have consistent settings across the board that would allow you to clear the cache of every app.

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Apps like TikTok and CapCut, for example, have options to Clear Cache within their respective settings. Amazon lets users delete their browsing history, while the Reddit app can clear local history. It all depends on what the app's settings let you do. 

Is "clear cache" the same as offloading?

Not exactly, though app offloading can help if your phone is slowed down by low storage. To offload an app  means to uninstall an app without deleting any documents or data associated with it. 

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To offload an app, go to  Settings , then  General , choose  iPhone Storage  and select the app to offload, then tap  Offload App . If you ever download it again, you'll pick up where you left off for that app.

Are cookies and cache the same thing?

Cookies and cache are not the same. Cookies are data files that websites send to your phone, including things like saved passwords to keep you logged into an account or even the website preferences from the previous time you visited. 

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Though they do sound harmless, cookies can also track how you browse the internet. They monitor patterns in your browsing and search history, even seeing what you clicked on or what your mouse hovered over. Ever made an innocuous search on Amazon only to find ads for it on all the apps you use? Cookies likely made that possible.

Can I block cookies on my iPhone?

While you can block cookies on Safari, the ranks are divided on whether you should. Blocking cookies entirely means that websites won't be able to get information from you, but it also means that some websites may not even work correctly on your browser. A lot of users actually enjoy a more personalized browsing experience, so cookies are a good thing for them.

 If you'd like to block cookies in Safari, follow these steps:

  • Go to  Settings  and select  Safari .
  • Tap on the toggle next to  Block All Cookies .

There are also third-party extensions that help you block cookies and trackers in Google Chrome, like Ghostery and Disconnect .

How do I check iPhone storage?

On an iPhone, Settings can show you what's taking up most of your media storage, like photos, videos, and music. You can also see what each particular app's storage consumption is, which includes temporary data. To view the details of your iPhone's storage space, follow these steps:

  • Go to the iPhone Settings .
  • Tap on General .
  • Select iPhone Storage .
  • Scroll through to find the app you're looking for.
  • Tap on the app to view storage status and options.

Unfortunately, you can't clear your iPhone cache for third-party apps by going into your Settings app, but this gives you a visual of your iPhone's storage and the option to delete or offload apps.

Also: Here's the fastest way to declutter your iPhone and free up Gigabytes of space

When you look at your device's storage space, you'll probably see recommended steps you can take to optimize your iPhone's storage, like offloading unused apps.

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    Changing the Default Search Engine in Safari on iPhone and iPad. To get started, open the Settings app and tap "Safari." Next, under the "Search" heading, tap "Search Engine." Finally, select the search engine that you would like to use as your default when inside Safari. To select a search engine, tap it.

  18. How to Use Google for Safari Search on Your iPhone or iPad

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