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pure travel trade show morocco

December 06 2021 – PURE 2022 Life Experiences is the world’s leading travel trade show for the high-end Experiential Travel community. More than a meeting place, PURE brings together like-minded people renowned for producing the most immersive Experiential Travel products in the world.

Be part of travel’s resurgence

Be part of travel history.

You want to be part of this landmark moment in our industry’s revival. The mavericks making up the class of 2021 – an intimate selection of top-tier experiential travel professionals – will lead luxury travel’s lasting and sustainable recovery.

NEW CONNECTIONS AND REUNIONS

Staying connected with your fellow PUREists is more important than ever. But networking doesn’t have to mean forced gatherings – get ready for off-the-cuff conversations with the most successful leaders in travel, sparked at lunches, yoga sessions or charity initiatives.

REVIVE YOUR BUSINESS

We know you want to make up for lost time with meetings that are worth your time, where every conversation produces new possibilities. Fill your diary with up to 42 meetings with the most relevant names from our handpicked community, so that you can recover faster, better and together.

GIVE BACK TO LOCAL COMMUNITIES

We know you want to do more to make the world a better place, which is why we arrange for you to roll up your sleeves and take part in community projects in our hometown, Marrakech. Part of our annual revenue also goes straight to our partner charity, Education For All.

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source: purelifeexperiences.com

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PURE 2023 travel show abandoned after Moroccan quake

Relief efforts kick in by experiential showcase participants in marrakech.

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Operators of the PURE Life Experiences luxury travel showcase have understandably chosen to cancel this week’s event in Marrakech after an earthquake struck the Moroccan city late Friday night.

The 6.8 magnitude earthquake — the largest to hit the North African nation in 120 years — occurred 70 kilometres from Marrakech, in the remote rural village of Ighil at 11:11 pm. More than 2,000 people across Morocco have been killed.

The experiential luxury show PURE, organised by UK-based This is Beyond, was intended to take place from Sunday 10 to Wednesday 13 September 2023.

pure travel trade show morocco

Serge Dive, CEO of This is Beyond issued an update on Sunday morning [Saturday evening local time], starting by saying: “Please join me in sending prayers to the people of Morocco, while the country is recovering from the impacts.”

“I know that many of you have been waiting for us to provide you with clear and prompt answers and solutions, and I apologise for how our delay in communications has affected travel plans,” Dive said. “I do ask you to understand that we have had less than one day to digest the ever-changing information that we are receiving from our partners, while ensuring the safety of our own team and suppliers.”

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Following little more than a day of deliberation, Dive said “we have come to the conclusion that PURE 2023 cannot go ahead as planned.”

“While some of you are already in Marrakech, counting on us to bring you together as a community, I understand that many of you also feel that it might be inappropriate to visit a place which has suffered much devastation and emotional toll, and that some of you have also made the decision not to travel to the event.”

Dive said that part of the planned program – backed by local tourism authorities and participating partners – Palais Namaskar, would be open, however not for the Open House keynote speeches but instead for a “community-driven relief effort.”

That project includes accepting emergency donations for the affected villages nearby, including food, water, blankets, medicines and clothing. Cash donations were also being collected.

“Some of our Open House speakers have already kindly offered to share their expertise with the community, and we welcome anyone else to do the same in an informal format,” the PURE Team said.

Videos shared on social media also show the tremendous work that has been achieved so far in terms of donations and other relief efforts that PURE is supporting.

Additionally, Dive said partners that are in Marrakech already that still wish to come together for meetings, “in a very toned down format with no festivities,” are being coordinated.

Impacted travel partners are being offered a credit for PURE 2024, noting that the organisation is unsure if the cancellation of PURE 2023 will be covered by their insurance.

“We will simply try to absorb the losses the best way we can,” Dive added.

“Of course, it goes without saying that this is still an unfolding situation and if anything changes we will update you further,” Dive concluded.

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Click here to learn more about our new private members' club for the high-end travel industry., a new name, a new chapter.

To all our communities around the world,

It’s been more than a decade since we set out on this journey with you, when we took our first step with PURE Life Experiences back in 2009. Over the years, the industry has evolved, our family of delegates has grown enormously, and we came to the realisation that it was time to begin an exciting new chapter with all of you.

That’s why Beyond Luxury Media Ltd. has been officially rebranded and reborn as This is Beyond Ltd.

But this is much more than just an update to our name. This is a declaration of intent about all of the work we do: our ambition is to always aim for far more than is expected from us; to provide the best return on investment for our customers; and to bring a tremendous sense of value to the experiences we create. So this rebrand is a commitment to all of you that we will constantly strive to go above and beyond in everything we do, and that we will always be held accountable to this standard.

Luxury has changed, and brands must adapt

A name says a lot about who you are as a company. Beyond Luxury Media suited us 10 years ago when people first began rethinking notions of traditional luxury; but the industry has moved on a lot since then – and we wanted to evolve with it.

Nowadays, being ‘high-end’ is about promising a life that is optimised and amplified; it’s about self-discovery, self-fulfilment, and self-actualisation. We all want to be the best possible versions of ourselves, to have the best experiences we can while we’re on the planet, and to ensure each of those precious moments is truly remarkable, memorable, and leaves behind a positive legacy. That’s what our customers provide – and it’s also what our events strive to achieve.

Realising this, we went on our own journey of introspection to better understand our beliefs, our values, and what we stand for. It became clear that growth could only come through transformation, so we began the process of evolving our brand. After a year of soul-searching, we knew wanted to be a force for good; to make sure everything we do is always surprising, inspiring and positive; and to have the capacity to make real changes in the world.

Our purpose: Commerce should be a force for good

In the current global climate, the world is teetering on a cliff-edge – and unless radical action is taken, we’re going over the edge. Traditional politics is failing us, and the planet. As a result, sixty-three per cent of global consumers now prefer to buy from companies that stand for a purpose reflective of their own values and beliefs. So brands have to be the ones leading the way: combining profit and purpose to spread ideas, take action and inspire others to do the same. With its considerable reach and influence, the high-end travel industry in particular has a huge responsibility be a force for good in the world.

That’s why we want to aspire to do great things while making commerce a force for good. The two are not mutually exclusive. We’re extremely proud that this ethos is already embedded in each of our communities; you are all, in your own distinct ways, contributing to fuelling the greater good. By challenging the status quo, you are all disruptors and visionaries – and it’s never been more important for you to come together and continue inspiring each other to push boundaries and solve problems.

Our mission: Reshaping industries into inspired communities

We know there is great power in collective thinking; that more minds are better than one to overcome challenges and achieve the unexpected. There’s a phrase I love, “Alone we go fast, but together we go far”, which really embodies the whole ethos behind what we do. On our own, we would just be an industry of resourceful individuals, but together, we can do so much more.

That’s why This is Beyond creates immersive events, provides insightful content and curates only the most curious and influential people. We want every one of our communities to be a truly inspired space. This is our mission, the goal that will guide all of our endeavours as a brand. This is also a reminder that whichever of our communities you join, you are all part of something bigger: a united global movement dedicated to doing great while making commerce a force for good, driven by personal relationships.

Our vision: Showing the power of humanity in business

In an increasingly digitised age, too many companies are losing sight of the power of real, human connections. Humanity is an asset in the commercial world that should never be underrated – it has the potential to be an incredible driving force.

At This is Beyond, we believe that good business and great relationships go hand in hand, and feel privileged to have the mission of bringing together exceptional people through our events. But we always want that relationship to work both ways. We don’t have a board of advisors because you are all our stakeholders and consultants, and you all have the power to shape the future direction of our communities. Over the last 10 years we’ve listened constantly, and will continue to do so.

Put simply, you push us to be a better company.

With a new name, and a clear mission, we have never felt more inspired to move forward with all of you; to create unique, inspiring communities with humanity at their centre; and to push the boundaries of doing great while being good.

Yours sincerely,

pure travel trade show morocco

PURE Life Experiences is the world’s leading travel trade show for the high-end experiential travel community, held in Marrakech. More than a meeting place, PURE brings together 1,500 like-minded people renowned for producing the most immersive experiential travel products in the world.

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14th edition of the PURE Life Experiences Fair

  • From 09 to 12 September 2024

Experiential travel connects all industries around the world. It has the power to transform you, your communities and the planet. That's why 'PURE' aims to ignite the passion of experiential travel's brightest minds and provide them with the connections and inspiration needed to Change the Worlds.

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Pure 2023 Canceled as Morocco Reels in Earthquake Aftermath

Selene Brophy , Skift

September 10th, 2023 at 5:50 AM EDT

The high-end, experiential travel show  Pure Life Experience , meant to take place in Marrakesh from 10 to 13 September, has been canceled.

The organizers of the annual event, now in its 14th year, issued a statement confirming its cancelation following the  devastating 6.8-magnitude earthquake in Morocco  on Friday, 8 September, which killed more than 2,000 people and left thousands more injured.

Serge Dive , CEO and founder of This Is Beyond, the events company behind the Pure travel show, said the team had assessed safety conditions before deciding the best way forward in light of the natural disaster.

“My intent is to respect all of your decisions while doing what is right for those affected in Morocco, our own community, and the fabric of the local tourism,” said Dive as he expressed concern about the inappropriateness of planned events amid the devastation and emotional toll. The earthquake took place 50 miles from the city of Marrakesh in the High Atlas Mountains of Morocco and is said to be the biggest to hit Morocco since 1960 .

Beks Ndlovu, the founder of  African Bush Camps, a bespoke Africa-based safari company, posted he was in the city for the four-day trade fair, which had 525 registered exhibitors to attend this year’s event.

View this post on Instagram A post shared by Beks Ndlovu (@beksndlovu)

“I truly believe that we have a unique opportunity for those who are already in Marrakech to strengthen our bond, reflect on the current event, and to be a real force for good for the Moroccan community,” Dive said.

See the complete statement below.

View this post on Instagram A post shared by PURE Life Experiences (@pure_theshow)

Tags: africa , earthquake , events and conferences , experiences , luxury , Marrakech , morocco , natural disasters

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‘PURE Life Experiences’ trade show in Marrakesh, Morocco! September 2017

Camels in Sahara desert

As I pen this on the flight back to San Francisco, I marvel at the quality of the PURE Experiential trade show I was invited to attend in Marrakesh!

I have vied to be a part of this experience for several years. I feel blessed and honored for the opportunity!

This show is by far the very best of any Travel Trade show I have attended in 26 years in the business. I met a multitude of high end travel agents and cream of the crop suppliers and vendors from around the world.

I qualified because of the type of travel we offer our guests, we have grown from Scuba Dive adventures around the world to offering 22 countries in Africa (now 23 with Morocco); and many unique diverse countries and continents around the world.

We are tireless in our exploration for new and exciting experiences for our valued guests. We understand the value of research & knowledge into new frontiers and destinations.

This trade experience is all about consultations with the finest operators in many different countries around the globe.

We personally seek out what we love the most. Adventure, cultural immersion, wildlife, exotic encounters, gastronomic and wine fusions. I would say mostly 5 star, however some unique places that talk to us, may not have 5 star capabilities. However the encounter will be 5 star!

Do you want to be transformed? We will only offer travel that will change you! That is a big statement, it is what we do!

Before and after the PURE trade event, I spent several days traveling around Morocco to first hand visit and experience what I would want to offer our guests.

The High Atlas Mountains offer 2 very unique Kasbah experiences. Kasbah Tamadot is owned by Sir Richard Branson, a gorgeous elegant yet relaxed Kasbah in a lovely setting. This is Berber territory, a happy endearing people that are farmers living in the most gorgeous mountains in Morocco. They have lived this way for centuries.

Kasbah Tamadot

Kasbah Toubkal is more for the adventurer, it is further up into the high Atlas, at one point there are no more roads. This is a lovely hike up through the Berber villages until you reach the Kasbah. For those not able to make the hike, they offer mule rides to get there also! Mules and donkeys are the main forms of moving ‘stuff’ here!

Chris and Mike, 2 brits have spent years rebuilding this dilapidated old historic Kasbah. They have done a most splendid job of it! The views are stunning with a view of the 2nd tallest mountain in Africa, Toubkal! They have guides that will take hikers to the mountain, basecamp or to the top if you desire! We met a couple that returned about 2:30pm, they left at 5:00am that morning and somehow (without not much time acclimatizing) they summited at 13,000 ft and returned same day! They were young and fit! Someday I would like to do this!

I spent several fun days being active in the desert. Not far from Marrakesh, you can have different tented experiences!

This is the stone desert; you can quad bike, ride camels, for sure spend 1 night in lovely fully ensuite tents, be entertained by guides and astronomers!

For the real Sahara desert experience this would be done via driving and spending several nights on the way and in the Sahara Desert. I learned there are many camps but too close to each other. Of course I have ‘the operator’ that only operates far from others, you are guaranteed to never see any other people but your own Sahara desert experience with your guide!

Sahara desert

I flew to Fez for 2nts staying at the most wonderful Riad (house {hotel}) in the Old Medina (walled City) dating from the 9th century.

I fell in love with Fez, unlike flat Marrakesh, it was built in the basin of the surrounding hills. This is the oldest city in Morocco with amazing history from the earliest days of trading. When it rains, they get the water! An oasis in the desert!

The Palais Amani was restored with love and sits just inside the old Medina, with only 12 beautiful rooms. A fountain in the central garden attracts birds and butterflies. The most memorable were the sounds of all the very close by Mosques at the call to prayer! A surreal cacophony of the calling and blending of about 7 very nearby Mosques. Especially wonderful was the last call of the day after the sun has set. Rooftop drinks, cool evening breezes and the medley of calls is unforgettable.

Palais Amani

Having a guide take you through the medina is a must. A full day tour will offer both the old Medina and the newer Medina from the 14th century. People live as they did way back when. Truly an amazing day to learn the way of the maze and how it all works. 70% of the local merchants live in the Medina.

Truly real and authentic; the spices, butchers, sweet makers the metal works all done by hand! It is endless; the carpets, tagines, pottery and dishes, fabrics, sights and sounds all permeate the senses!

The hotel offers a true old world Hamman body scrub. An outstanding experience that must not be missed!

Marrakesh offers many luxurious hotels and Riads. Whatever your style is, you will find it here. Personally I love the Riads, they are small within the Medina walls, a true old world experience with luxury!

The people are most warm and welcoming! Often asking where you are from and offering a ‘very big welcome’. So cute!

Marrakesh is a city that sums up all of Morocco's exotic North African charm. The city's name provided the root for the name of the country itself, spelling out this town's importance down the ages. Within the hustle of the city core you'll find old and new clashing and blending. This in itself creates the exotic nature of the City.

Snake charmers and smooth shop operators both compete for your attention amid a noisy, colorful bustle that encapsulates Morocco's vibrant soul.

For shoppers this city is famous as a frenzied hub for bargain hunting. For history lovers the many museums and monuments are some of the country's not to be missed star attractions. And for those who just want to dive into local culture, the Medina offers Moroccan life in all its hectic glory.

Modina

I had a fun last day alone getting lost and found in the oldest largest square called Djemaa El Fna . It sits inside the Medina with all the ‘souks’ (bizarre) around it!

I was not sure what to expect. I was most pleasantly surprised at the friendliness of the merchants! The men were respectful and if I spent a lot of time looking and bartering, and leaving, they all bowed and said thank you!

Bartering is a must so be prepared! Everyone helps you if you get lost. It is good fun and really opens you to a new culture and the utmost friendliness of these Arabic people! It was a joy!

I am excited to be offering a new country to our ever growing travel offers!!!

Stay tuned!!!

Cindi LaRaia

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Pure Life Experiences 2023

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Pure Life Experiences 2023

From 10 to 13 September 2023

Palais des Congrès Marrakech, Morocco

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Welcome to Morocco

If you’re joining us for PURE 2024, we look forward to welcoming you to the community.

To make sure that you’re fully prepared for travelling out to Morocco, have a read of the below travel information and allow plenty of time to arrange everything!

TRAVELLING TO PURE

If you intend to get to Marrakech by plane, remember to book your flights in time for Open House, which starts on the morning of Monday 9 September 2024. Please note that the 2024 Community Project will take place early on the morning of Saturday 8, requiring you to arrive in Marrakech on Friday 7 September.

VISAS & ENTRY REQUIREMENTS

It’s your responsibility to get all your travel documents prepared for PURE, including visas, visa letters and any Covid-19 entry requirements. Make sure you check that you can be granted a visa and entry under Covid-19 regulations at the nearest consulate or embassy of the Kingdom of Morocco as soon as possible. Allow a long lead-time – we recommend at least 40 days.

TRAVEL INSURANCE

Comprehensive travel and medical insurance is recommended, and don’t forget to check for exclusions, and ensure that your policy covers you for any of the activities you want to get involved in during your trip.

If you’re planning on using taxis, here are a few tips to remember:

  • The average cost of a ride within the city is around MAD 50 and should cost no more than MAD 60
  • A taxi from the airport to the Medina should be no more than MAD 200
  • Taxis to La Palmeraie could cost around MAD 150
  • A 50% rise is expected for night drives, while luggage also incurs an additional charge
  • All taxis should be equipped with a working counter – remember to ask the drivers to put it on before accepting the ride. If their counter doesn’t work, which is often the case, you should agree on a price before embarking on your journey; otherwise you might find it considerably more expensive once you arrive at your destination!
  • ‘Small taxis’, contrary to ‘big taxis’, cannot take you outside of Marrakech and are limited to three passengers

pure travel trade show morocco

PURE Marketplace

PALAIS DES CONGRÈS BOULEVARD MOHAMED VI MARRAKECH 4000 MOROCCO

PURE Open House

PALAIS NAMASKAR ROUTE DE BAB ATLAS, NO 88/69 PROVINCE SYBA MARRAKECH 4000 MOROCCO

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COMMENTS

  1. PURE

    Experiential travel that Changes Worlds. PURE Life Experiences is the world's leading experiential travel show, and a community with the attitude, commitment and the belief that travel can be more than just an industry. ... Following the devastating earthquake in September 2023, Morocco needs our help more than ever before. PURE 2024 will see ...

  2. PURE 2022

    PURE 2022 - Morocco. December 06 2021 - PURE 2022 Life Experiences is the world's leading travel trade show for the high-end Experiential Travel community. More than a meeting place, PURE brings together like-minded people renowned for producing the most immersive Experiential Travel products in the world.

  3. PURE 2023 travel show abandoned after Moroccan quake

    By Guy Dundas Last updated Sep 11, 2023. Operators of the PURE Life Experiences luxury travel showcase have understandably chosen to cancel this week's event in Marrakech after an earthquake struck the Moroccan city late Friday night. The 6.8 magnitude earthquake — the largest to hit the North African nation in 120 years — occurred 70 ...

  4. PURE

    PURE - Apply to attend. APPLY TO ATTEND. Ethos. Apply To Attend. Partnerships. Monday 09 - Thursday 12 September 2024. Marrakech. Show Hub. Gallery.

  5. PURE

    PURE suppliers are one of a kind. Yes, their products are beautiful, high-end and off-the-beaten-track; but, more than that, they offer travellers a chance to rediscover the true spirit of travel - to be transported outside their comfort zones to a place where they can learn more about themselves, their loved ones and the world. Please list ...

  6. PURE Life Experiences, Marrakech

    PURE Life Experiences is the world's leading travel trade show for the high-end experiential travel community, held in Marrakech. More than a meeting place, PURE brings together 1,500 like-minded people renowned for producing the most immersive experiential travel products in the world.

  7. 14th edition of the PURE Life Experiences Fair

    14th edition of the PURE Life Experiences Fair - Visit Marrakech Morocco - Official Site of the Tourist Office - Travel to Morocco, Visit Morocco, Voyage au Maroc, Vacances, Morocco Tourism. Intended to promote business meetings between professionals in the sector in the high-end travel niche, the Pure life show

  8. PURE

    PUREists who use their imagination to tell a story throughexperiential itineraries and unique travel experiences. Our buyers use their imagination to craft authentic experiences that go beyond tourism - selling stories rather than itineraries - and always have shining references from current PUREists. Think you fit the definition of a maverick?

  9. Pure 2023 Canceled as Morocco Reels in Earthquake Aftermath

    September 10th, 2023 at 5:50 AM EDT. The high-end, experiential travel show Pure Life Experience, meant to take place in Marrakesh from 10 to 13 September, has been canceled. The organizers of the ...

  10. Pure organizers modify show after Morocco earthquake

    Sep 10, 2023. |. Pure Life Experiences, the hosted-buyer show that takes place annually in Marrakech, Morocco, was canceled in the wake of the devastating earthquake that hit outside the city ...

  11. Pure Life Experiences 2023

    Pure Life Experiences takes place in Marrakech, Morocco and is held at Palais des Congrès on the street Boulevard Mohamed VI in city. Other Travel trade shows in Marrakech What is exhibited in Pure Life Experiences? In Pure Life Experiences there are appointments with national and international exhibitors Travel, other trade shows in Travel

  12. PURE Life Experiences 2022

    PURE Life Experiences is the world's leading travel trade show for the high-end experiential travel community. More than a meeting place, PURE brings together like-minded people renowned for ...

  13. PURE Life Experiences

    17 February 2009. PURE Life Experiences™ (Marrakech, Morocco 16-19 November 2009) is the world's first travel trade exhibition focused on organizing productive business meetings between the finest Private Travel Designers and suppliers from the exploding industry of Experiential Travel. Learn more at : www.purelifeexperiences.com.

  14. 'PURE Life Experiences' trade show in Marrakesh, Morocco!

    PURE Life Experiences trade show in Marrakesh, Morocco! September 2017. Reported by Cindi LaRaia. ... 'PURE Life Experiences' trade show in Marrakesh, Morocco! September 2017. ... This show is by far the very best of any Travel Trade show I have attended in 26 years in the business. I met a multitude of high end travel agents and cream of ...

  15. Travel in Marrakech

    Upcoming Travel Trade Shows in Marrakech Travel Trade Shows that take place in Marrakech (Morocco), updated information and tools to organize your Travel Trade Shows. [email protected]; ... Pure Life Experiences 2023. From 10 to 13 September 2023. Palais des Congrès Marrakech, Morocco.

  16. Trade Shows in Morocco

    Morocco trade shows, find and compare 157 expos, trade fairs and exhibitions to go in Morocco - Reviews, Ratings, Timings, Entry Ticket Fees, Schedule, Calendar, Venue, Editions, Visitors Profile, Exhibitor Information etc. Listing of 28 upcoming expos in 2024-2025 1. The the ESTG Doctoral Day, 2. Contemporary African Art Fair, 3. SOLAIRE EXPO MAROC, 4.

  17. Pure Life Experiences 2023

    Pure Life Experiences: the trade show. Pure Life Experiences is the global marketplace for the high-end experiential travel industry. Event profile Pure Life Experiences. Industries: Travel; Frequency: anual; Scope: Local; Next edition Pure Life Experiences. From Sunday 10 to Wednesday 13 September 2023

  18. Travel Trade Shows in Morocco

    Travel Trade Shows in Morocco. Calendar Travel Trade Shows in major cities of Morocco. ... Pure Life Experiences 2022. From 11 to 14 September 2022. Palais des Congrès Marrakech, Morocco Travel. Pure Life Experiences 2020. From 6 to 10 September 2020. Palais des Congrès ...

  19. Travel Trade Shows in Morocco

    1 Travel Trade Shows in Morocco. Calendar of Travel Trade Shows in the main cities of Morocco. [email protected]; Log in | Register ; Trade shows What do you need? Stands; Hostesses; Trade shows; Find trusted suppliers ... Pure Life Experiences 2023. From 10 to 13 September 2023. Palais des Congrès Marrakech, Morocco. Travel.

  20. PURE

    PURE - Travel To Morocco. APPLY TO ATTEND. Ethos. Apply To Attend. Partnerships. Monday 09 - Thursday 12 September 2024. Marrakech. Show Hub. Gallery.

  21. A busy few months ahead for trade shows in Africa: Travel Weekly

    Jan 29, 2024. |. It's a busy few months ahead for the Africa travel industry, with registrations now open for several major trade shows. Here are some of the most notable events: OurAfrica.Travel ...