era tour reputation

Taylor Swift’s The Eras Tour Is a 3-Hour Career-Spanning Victory Lap

By Waiss Aramesh

Waiss Aramesh

How do we measure the impact of a musician in 2023? Streams can be bought. Awards can be finessed. Is it when demand for show tickets leads to a congressional hearing about Ticketmaster’s policies? Or when flight attendants shout out a fanbase making a pilgrimage to see a tour opener? Or when TikToks of merch inspirations and setlist predictions rack up millions of views? Nearly a decade ago, a headline ran declaring ‘ Taylor Swift Is The Music Industry’ and those with even the slightest pulse on pop culture can tell she’s only grown more omnipresent since. It all led to a warm evening in Glendale, Arizona where months after delivering her most commercially-successful album to date, Midnights , Swift debuted a discography-spanning setlist that lasted over three hours and kicked off an aptly-named stadium run. The Eras Tour has arrived.

After night had fallen and GAYLE and Paramore revved the crowd up with a mix of recent chart-toppers (GAYLE’s “abcdefu”) and cultural anthems (Paramore’s “Misery Business”), it was time for the main event. At 7:57pm, a timer appeared on a massive screen prompting screams from all corners of State Farm Stadium. Lesley Gore’s “You Don’t Own Me” played as fans braced themselves for the arrival of Swift. When the timer hit 0:00, the house we’d seen in the “Lover” music video assembled on the screen, indicating that this evening was first and foremost about reviving the feelings each era evoked.

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It’s easy to compare one of Swift’s stadium shows to something you’d see on Broadway — never has that been more true than for The Eras Tour . The setlist is cut up into acts, grouped together by eras for each of Swift’s ten studio albums. For each era/act, Swift went full-send into that album’s look, feel, costume, color blocking, and more.

For both Swift and her fans, it’s been a long road to get to The Eras Tour kickoff. Friday night’s opener was four projects, millions of record sales, and over 1,500 days removed from the last tour stop on the Reputation stadium tour in 2018. Plus, who can forget the Ticketmaster fiasco in handling the sale of The Eras Tour tickets, which not only prompted an apology to Swift from the ticketing monopoly but also for Congress to investigate.

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For “The Man,” Swift completed her Versace look with a blazer and made sure everyone could see the red bottoms when she kicked her feet up on a conference room table as she delivered the masterfully written and scathing assessment of gender inequality in pop culture. Swift closed out the Lover era act with “You Need to Calm Down” and “The Archer,” the latter getting a beautifully stripped down rendition so Swift’s vocals echoed across the stadium: “Because all of my enemies started out friends / Help me hold onto you.”

Something about Swift — she’s online. If the fact that she decided to end last night with the TikTok-friendly “Karma” doesn’t make that obvious enough, her joke about disliking Evermore hammers home the point. 

“We’re currently in the middle of the Evermore album, which is an album I absolutely love despite what some of you say on TikTok,” Swift said with a grin. 

Later on in the act reserved for her ninth studio album, in line with how theatrical the event was, Swift set up a beautiful dinner setting only to deliver a heart-wrenching rendition of “Tolerate It.” She also performed “Tis the Damn Season,” “Willow,” “Marjorie,” and “Champagne Problems,” giving fans a sizable taste of the Evermore live experience they weren’t able to receive when the project came out in 2020.

For the acts dedicated to Reputation and Red , fans were treated to a masterclass in visuals and hitmaking, two key elements that has assured Swift prolonged success for as long as she’s had it. The powerful, striking, snake motifs were an awesome callback for fans who attended the Reputation tour.

For Red , Swift went through “22,” “We Are Never Ever Getting Back Together,” and “I Knew You Were Trouble. She closed out the act with a beautiful performance of the 10-minute “Taylor’s Version” of “All Too Well.” In the evening’s most ethereal moment, small white confetti made to look like snow blanketed the State Farm Stadium as she neared the end of her magnum opus, singing “Because in this city’s barren cold/I still remember the first fall of snow/And how it glistened how it fell/I remember it all too well.” Not only is Swift a savant for world-building, but she’s perfected the ability to translate those worlds into the live experience.

“ Folklore was such a different album for me. I start writing it about two seconds into the pandemic. I was just so very aware of how much time I was going to have to spend away from you,” Swift explained before launching into “Betty,” “The Last Great American Dynasty,” “August,” “Illicit Affairs,” “My Tears Ricochet,” and “Cardigan.” “With this album, I thought it would be so fun to create characters, and storylines, and they can live in different times, and then can do all of these things, and they could fall in love and hurt each other and go to war…”

1989’s era act turned the party up and restored the energy, with Swift donning a Roberto Cavalli top and skirt and going through “Style,” “Blank Space,” “Shake It Off,” “Wildest Dreams,” and “Bad Blood.”

To cap off the evening, Swift returned to Midnights , performing album highlights “Lavender Haze,” “Mastermind,” and more. It was hard to ignore the immense gratitude the singer continued to exude throughout the evening, with the “thank yous” coming more and more often the closer she got to the end.

Eventually, the singer asked the crowd if they had time for one more and launched into her finale, “Karma,” a track with a passionate chorus that’s begging to be scream-sung in a room of over 70,000 who’ve been waiting for this exact moment for years. Maybe it’s fitting that an artist who’s had more than her fair share of ups and downs, and at times has been the most polarizing musician alive, ends her stadium tour opener with a song about how she can finally protect her peace. Karma’s a relaxing thought, indeed.

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Taylor Swift Glendale Setlist

“Miss Americana & the Heartbreak Prince” “Cruel Summer” “The Man” “You Need to Calm Down” “Lover” “The Archer” “Fearless “You Belong With Me” “Love Story” “Tis the Damn Season” “Willow” “Marjorie” “Champagne Problems” “Tolerate It” “…Ready for It?” “Delicate” “Don’t Blame Me” “Look What You Made Me Do” “Enchanted” “22” “We Are Never Ever Getting Back Together” “I Knew You Were Trouble” “All Too Well (10 Minute Version)” “Invisible String” “Betty” “The Last Great American Dynasty” “August” “Illicit Affairs” “My Tears Ricochet” “Cardigan” “Style” “Blank Space” “Shake It Off” “Wildest Dreams” “Bad Blood” “Mirrorball” “Tim McGraw” “Lavender Haze” “Anti-Hero” “Midnight Rain” “Vigilante Shit” “Bejeweled” “Mastermind” “Karma”                                                    

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All 3 Versions Of Taylor Swift: The Eras Tour Movie, Ranked

10 changes taylor swift makes to her songs in the eras tour movie, nicolas cage & original cast's national treasure 3 return get confident response from director.

• The Eras Tour captures Taylor Swift's musical growth through stunning performances from every era of her career.
• Swift's re-recording of her bestselling albums has fans eagerly anticipating the release of Reputation (Taylor's Version) .
• The powerful Reputation set on The Eras Tour showcases Swift's darker side and vengeful performances of iconic songs.

The striking performances in Taylor Swift: The Eras Tour (Taylor's Version) add more excitement to a long-anticipated album release by the talented star. The concert movie famously captures different musical moments from Taylor Swift's albums. It has broken multiple box office and streaming records and offers viewers a stunning insight into Swift's 17-year-long music career and her performance growth.

After leaving Big Machine Records in 2018, Swift has famously re-recorded four of her bestselling albums, starting with Fearless and Red , both released in 2022. Since the start of her worldwide tour, Swift has announced the re-releases of two further albums, Speak Now and 1989 , both released in 2023. Now, it is expected that the next re-release will be her 2017 album Reputation and the performances seen in The Eras Tour Movie have increased the anticipation for its release.

Taylor Swift: The Eras Tours has become one of the most globally revered concerts and the three versions released prove this in different ways.

The Eras Tour’s Reputation Set Makes Reputation (Taylor’s Version) More Exciting

Like its successor movie, the Reputation Stadium Tour movie was released to high acclaim and was praised for its high production value, set designs, and Swift's growing strengths as a performer.

Throughout The Eras Tour , Taylor Swift pays tribute to the different stages throughout her career. One of the most popular eras performed throughout the tour is the Reputation set, which represents Swift's sixth album released in 2017, after her year of private isolation. This set depicts Swift embracing her label of a snake and delving back into the dark days of her career; this set is regarded by many as the best era of the entire concert.

The Eras Tour is the first Taylor Swift concert movie released since her Reputation Stadium Tour concert in 2018. Like its successor movie, the Reputation Stadium Tour movie was released to high acclaim and was praised for its high production value, set designs, and Swift's growing strengths as a performer; it was regarded by many as a triumphant comeback for the star, after the negative media attention that she endured. Swift's Reputation set in The Eras Tour perfectly reflects the success of her previous concert film and makes the upcoming release of Reputation (Taylor's Version) all the more exciting.

Reputation is one of two albums yet to be re-released under Taylor's Version ; the other is her debut album Taylor Swift (2006).

The Eras Tour Movie Confirms The Great Thing About Reputation

For her Reputation set on The Eras Tour , Swift gives powerful performances of "...Ready for It?", "Delicate", and "Don't Blame Me", all of which were popular songs on her sixth album.

Taylor Swift released Reputation in 2017, one year after she disappeared from the public eye; she created the album in response to the media scrutiny she received. In Reputation , she embraces her darker side and experiments with hip-hop, R&B, and electro-pop , musical styles that hadn't been used in her previous recordings. It was certified as triple platinum and sold millions of copies worldwide; the album also inspired the Netflix comedy Do Revenge (via Yahoo ).

While Reputation isn't ranked as high as Swift's other works, the songs recorded for this album certainly make for great live performances. For her Reputation set on The Eras Tour , Swift gives powerful performances of "...Ready for It?", "Delicate", and "Don't Blame Me", all of which were popular songs on her sixth album. Swift's performance of "Look What You Made Me Do" is particularly stunning; she pays tribute to its music video with her dancers dressed in outfits based on her different eras and trapped in glass boxes. Swift also brought back the giant snake made famous through her Reputation Stadium Tour ; a fitting representation of arguably the darkest era of her entire career.

Whether she's adding or repeating a line or simply singing a lyric differently, Taylor Swift makes many changes to her songs in The Eras Tour movie.

When Will Reputation (Taylor's Version) Be Released?

As of March 2024, the release date of Reputation (Taylor's Version) has not been announced, but there are hopes that the album will be released by the end of the year.

The release of Reputation (Taylor's Version) has long been anticipated by the public. Throughout her live performances and her social media imagery, she has thrown subtle hints to her fans that they will receive her version of Reputation in the future (via Today ). As of March 2024, the release date of Reputation (Taylor's Version) has not been announced, but there are hopes that the album will be released by the end of the year.

In the meantime, Swift announced the release of her eleventh studio album, The Tortured Poets Department , at the 65th Grammy Awards; in the weeks before the announcement, she teased her fans, by posting black-and-white images on her social media accounts, leading to the speculation that she was re-releasing Reputation . This new album, which she has called her "lifeline", is expected to be released on April 19, 2024 (via Cosmopolitan ). So, while the release date of Reputation (Taylor's Version) is still under debate, fans of the iconic star can enjoy the powerful performances of the set on The Eras Tour while they wait.

Sources: Yahoo , Today , Cosmopolitan

Taylor Swift: The Eras Tour (Taylor's Version) is available for streaming on Disney+.

Taylor Swift: The Eras Tour

Taylor Swift tour has many 'eras.' We tracked her movements to give you the look and feel.

"It's been a long time coming ..."

Taylor Swift is performing her first stadium tour in five years, and she put in all the stops so fans can enjoy every second of the three-hour-plus-long concert.

With more than 2 million tickets sold on the first day they were available – the most sold by an artist in a single day – The Eras Tour is a historically monumental event that's breaking stadium records at nearly every stop.

Fifty-two shows are planned across 20 U.S. cities from March through August, and each show  boasts a 44-song set list spread out over 10 distinctly different sets, representing the albums – or eras – from the past 17 years of her career.

To see where Swift is on stage for each song through the show, Twitter user Vinoj @MRPERFECTLYFlNE  mapped her movements during each song on stage, and we confirmed them at the show in Tampa April 14. Here's a look: 

The 'Lover' era begins as Swift emerges from beneath the stage 

The show kicks off with dancers carrying large pastel-colored tapestries across the stage, then setting them down so Swift can emerge from underneath the stage in a bejeweled bodysuit .

She then performs six songs from her 2019 studio album "Lover." She had planned a tour to promote the album with dates in 2020, but it was canceled because of the COVID-19 pandemic .

Each era comes with its own stage props, costume changes and visual effects . The stage itself is a screen that changes throughout the concert, and it features multiple moving platforms.

The bedazzled 'Fearless' era follows 

Swift then changes into a golden dress with a bedazzled guitar to perform three songs from her 2008 studio album "Fearless." She also plays alongside a band, including guitarist Paul Sidoti and bassist Amos Heller , who have both been touring with her since 2007.

Fearless was the first of her albums to receive a Grammy for album of the year in 2010. The Fearless Tour was her first headlining tour , spanning 118 shows from April 2009 through July 2010. 

Earthy vibes for the 'Evermore' era

The stage then changes to feature trees and a moss-covered piano as Swift wears a yellow dress and plays five songs from her 2020 studio album "Evermore." 

It was her second "pandemic album," released less than five months after the first, and features folk music in contrast to her country and pop albums. 

Snakes and slithering: The 'Reputation' era excites

As Swift transitions into the "Reputation" era, a snake slithers around the screens and across the stadium through the crowd's lighted bracelets. She then enters in a black, one-legged catsuit featuring a red snake as she sings four songs from the 2016 studio album.

The Reputation Stadium Tour, which also kicked off in Glendale, Arizona, included 53 shows over seven months in 2018 and was the highest-grossing music tour by a female artist that year. 

Glamour and periwinkle: The 'Speak Now' era

The stadium then features purple visual effects on all its screens as Swift walks toward center stage in a ballgown to sing one song from her 2010 studio album.

"Speak Now," aside from its deluxe edition, is entirely self-written by Swift and is rumored to be the next rerecorded album she will release. She also did a concert tour to promote "Speak Now" that included 110 shows from February 2011 through March 2012.

Who's Taylor Swift anyway? The 'Red' era

The stadium then turns red as a dancer appears with a box that plays snippets of songs from Swift's 2012 studio album. She then emerges wearing a shirt that features lyrics or phrases from songs in the album.

She plays four songs from "Red," including the 10-minute version of "All Too Well" released in 2021. The song is so notable that Stanford University has an entire course devoted to examining its lyrics .  

"Red" also had its own world tour, including 86 shows from March 2013 through June 2014.

The visually impressive 'Folklore' era

Like the "Evermore" era, the "Folklore" era transformed the stage into a forest. Swift starts the set by singing while lying on the mossy roof of a cabin and wearing a flowing gown, then performs seven songs from her 2020 studio album.

"Folklore" was the first of Swift's two "pandemic albums" and won a  Grammy for album of the year , making her the first woman in history to win the award three times.

Neon lights hark back to the '1989' era

The forest fades away and a neon skyline emerges on the screens to signal the 1989 era. Swift wears a matching beaded top and skirt to perform five songs from her 2014 studio album.

"1989" received her second Grammy for album of the year, and its stadium tour ran for 85 shows from May to December 2015. The 1989 World Tour was the world's highest-grossing music tour in 2015 .

The acoustic set, unique song choices

Swift then puts on a matching dress over the "1989"-era outfit to perform two "surprise songs" that are unique to each show on the tour. She plays one song on guitar and the other on a piano painted with flowers.

MORE: Tracking The Eras Tour set list and surprise songs

There are no visual effects during this set, but she has brought guests out to play with her, including Marcus Mumford and Aaron Dessner.

Swift ends with the 'Midnights' era, her latest album

After finishing the acoustic set, Swift dives under stage and emerges in a faux fur coat and sparkly T-shirt dress to perform seven songs from her most recent studio album, "Midnights."

She announced the release of "Midnights " at the MTV Video Music Awards in August 2022, then released it two months later in October.  

What to Wear to Taylor Swift's Eras Tour, Broken Down by Era

Whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe.

If you’re anything like team Marie Claire, you’ve been waiting for Taylor Swift’s Eras Tour from the minute that it was announced. And whether you duked it out with Ticketmaster for tickets or are just going as a very lucky plus-one, you need an outfit that matches the vibe. Or, should I say, matches the eras of Swift’s music. 

As a fan who got to attend the show in Boston recently, I was amazed at the wide array of looks at my show. Fans were decked out in Reputation -era snake print, glitter-encrusted face paint inspired by Swift's Lovers album cover, and plenty of DIY’d T-shirts from her Speak Now days. The bottom line? The looks varied widely, proving that you can truly go in any direction when picking your outfit for the Eras tour.

I love getting dressed up for concerts, but I also want to make sure that I can wear my new pieces again and again. It was a question I asked myself over and over while shopping for my own Eras Tour ensemble: Is the look good for me for right now, or good for me forever? In the end, I opted for a bedazzled mesh dress that I could also wear again on a night out over jeans or a slip dress . For the show, I opted to style it over a bodysuit for added coverage. 

If you’re heading to the show this summer, there are a few key things to keep in mind, no matter what you wear. The show is long—five hours from the beginning of the opening act to the end of Swift’s set!—so you’ll want to wear comfortable clothing. Plus, if you’re the kind of fan who spends the majority of the concert jumping and dancing like you’re alone in your bedroom, you’ll want to wear something that you don’t have to worry about adjusting. Comfortable footwear is a must, so make sure that your new shoes don’t require breaking in before you go. Finally, the temperature tends to drop at night—especially if you’re at one of Swift’s rainier shows—so packing waterproof layers in your stadium-approved clear bag is key. (I wish I had packed a sweater.)

Ahead, I rounded up a selection of pieces for you to wear to the Eras Tour, broken down by Era. I’ve tried to think of everything: the shoes I’ve selected are known for being comfortable from the first wear. The dresses are comfortable to both sit and move around in. The jackets add warmth when you need them. Plus, many of the pieces below fall in line with some of summer 2023's biggest fashion trends . 

Taylor Swift's Debut Album Era

If you’re dying for a debut self-titled album Secret Song at your show, wear something that harkens back to Swift’s first-ever era. This time in her career was defined by pastel blue and green shades, her iconic curling-iron curls, and her country twang. Consider cowboy boots and sweet tulle skirts. 

Taylor Swift's 'Fearless' Era

Prefer gold to silver? The Fearless era is for you. This album had it all: Fireworks! A sparkly gold guitar! A gold fringed dress! More was more. To make it work, incorporate gold into your look via a pair of trendy sneakers , a going-out top in the hue, or by wearing a pair of viral gold jeans.     

Taylor Swift's 'Speak Now' Era

Speak Now was defined by one color and one color only: A rich purple. It's the color Swift is wearing on the cover of the album, and it's the shade that has stayed attached to the record ever since. Sweet midi dresses and shoes that come in the same shade are go-tos for this era. 

Taylor Swift's 'Red' Era

Red makes for an easy outfit because it only requires that you wear one color—red. Swift also went slightly preppy while on tour for the album, opting for a classic Breton striped shirt and red high-waisted denim . No matter which outfit vibe you choose, don’t forget your heart-shaped sunglasses. 

Taylor Swift's '1989' Era

1989 is one of the more unique albums in Swift’s discography regarding her looks. While she repped matching sets on tour for the album, she's opted for orange ensembles while on the current Eras Tour.

Taylor Swift's 'Reputation' Era

My personal favorite era as someone who loves to wear all-black, Reputation- inspired outfits are perfect for those who prefer a little drama. From the actual sheer mesh dress I wore to my own concert to a statement-making choker necklace priced at under $50, this era is all about going all-out. 

Taylor Swift's 'Lover' Era

If you love playing with color, consider a Lover- era ensemble for your concert. The key colors for this era were bright Barbiecore pink and rich blue, but pastel shades like baby pink and lavender —a trending color for 2023—were also popular. Go all-out with a heart-shaped stencil around your eye, or heart-shaped earrings. 

Taylor Swift's 'Folklore' Era

Folklore was a departure from the previous maximalist Lover era. The aesthetic for the album was a combination of woodland fairy and cottagecore. On-stage, this translates to flowing summer dresses in muted shades like olive green. IRL, pair lacy layers with chunky cardigans and sweet Mary Jane shoes.

Taylor Swift's 'Evermore' Era

Cozy-core fans, the Evermore era is for you. Taylor’s second pandemic album was full of woodland references but, unlike its predecessor, the vibe this time around was very much fall-inspired. Flannel dresses, comfy Birkenstock sandals, and other comfy pieces reign supreme. Shades to highlight include marigold yellow and burnt red. 

Taylor Swift's 'Midnights' Era

Good thing silver everything is one of 2023’s biggest trends—Taylor is obsessed with the shade for her Midnights era. Her looks from this time in her career are about metallics , drama, and deep shades like navy blue and fushia. If you can’t stop listening to “Karma” or You’re On Your Own Kid,” This one is for you.  

Stay In The Know

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Julia Marzovilla is the Fashion E-Commerce Editor at Marie Claire, where she reviews the latest launches from fashion and beauty brands, finds the best on-sale items around the internet, and interviews experts to find the best products in any category to share with her readers. She also creates shopping guides that span every vertical on the site as an expert in everything from the best laptop bags to the best laser hair removal devices.

In her near decade of experience, Julia has both written for several top outlets in the E-Commerce space and worked at major fashion labels. Prior to joining the Marie Claire team, she contributed similar shopping stories to sites such as Bustle, InStyle, The Zoe Report, Who What Wear, and worked as the Trending Fashion and News Writer STYLECASTER. You can find her across the internet at @JuliaMarzovilla. In real life, you can find her creating shopping guides for her friends, cooking or baking in her too-small kitchen, or buying tickets for the next time Harry Styles is in town.

Julia has a Bachelor’s degree in English with a minor in Journalism from Loyola Marymount University in Los Angeles, California. She lives in New York City, her hometown.

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Taylor Swift Thrills by Speaking in Spanish in Madrid: 5 Show Highlights

The American superstar delivered the first of two concerts at the Santiago Bernabeu Stadium on Wednesday night.

By Franchesca Guim

Franchesca Guim

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Taylor Swift  transformed the renovated Santiago Bernabéu Stadium into a musical party on Wednesday (May 29), performing to a euphoric crowd of approximately 65,000 fans. It wasn’t only a night full of music and excitement but a triumphant return for Swift, who had not played in Madrid since 2011, with only about 4,000 people in attendance at the WiZink Center. Much has changed since then, and now Swift hangs the “sold out” sign at each of her concerts.

From the first moment she stepped on stage, Swift made it clear how special this night was for her. “It’s an honor to be able to say this so many years later,” she said in English before exclaiming in Spanish, “ Madrid, ¡bienvenidos al Eras Tour! ” Thus began a show of more than three hours where the audience sang non-stop, dancing and vibing with every note. The stadium’s energy was electrifying from the first chord to the last applause.

Swift opened her first of two dates in Madrid with an impressive 45-song set list, organized into 10 sections representing each of her musical eras: Lover , Fearless , Red , Speak Now , Reputation , Folklore/Evermore , 1989 , The Tortured Poets Department , and a surprise set of songs from 2022’s Midnights to close the night. Each era was a journey through time, remembering and celebrating the evolution of one of the world’s most beloved artists.

The singer was visibly moved by the audience’s support and did not miss the opportunity to refer to those 13 years of waiting, promising that “it will never be that long again” until she returns to Spain. With another show scheduled at the Bernabéu Stadium on May 30, Swift’s magic continues to ignite hearts in the Spanish capital. Here are our favorite moments from the special night.

Speaking in Spanish

The artist began the night by greeting the audience in Spanish, demonstrating her effort to connect with local fans. “ Buenas tardes, encantada de veros ,” Swift said after performing the first two tracks from the album Lover , translating to “Good afternoon, nice to see you all.” Throughout the night, she continued to use Spanish phrases, including, “ Madrid, bienvenidos a The Eras Tour ” (“Madrid, welcome to The Eras Tour”).

One of the most applauded moments occurred during the song “We Are Never Ever Getting Back Together”, when the singer surprised the audience by passing the microphone to one of the dancers, who completed the phrase with an emphatic “ ni de coña ,” which is local slang that roughly translates to “no way.”

Another exciting moment came when Swift performed songs from her 1989 era, wearing an outfit designed by Roberto Cavalli that made a clear nod to the flag of Spain. The star emerged with a red strapless top and a yellow skirt , leading the whole Bernabéu to cheer in approval at the top of their lungs.

Throughout The Eras Tour, Swift has been combining tops and skirts in different colors, from pink and green to yellow and blue at one of her concerts in Sweden. During the Folklore era in Madrid, she wore an Alberta Ferretti dress for the first time in blue, having previously worn it in green and in yellow.

Celebrities in Attendance

Among the thousands in attendance were multiple local and international celebrities, from singers Aitana and Manuel Carrasco (both soon to perform at the same stadium) to the Haim sisters, and Hollywood actors Blake Lively  and Ryan Reynolds with their children.

Aitana arrived at the concert a few minutes after Swift jumped on stage, being greeted with screams and applause from the audience. The “Alpha” singer, who will also fill the Bernabéu for two nights in December, expressed her excitement on Instagram: “Taylor, we LOVE YOU. This is being a dream. I can’t believe that in less than 7 months I’m going to be singing here. December 28 (sold out) and 29 (last tickets left).”

One of the most touching moments occurred before Swift performed “Betty,” when she smiled at Lively and Reynolds’ three children, mentioning that her favorite Folklore characters are James, Ines and Betty. The family enjoyed the concert with special poignancy, given that the children’s names inspired the song. These details underscored Swift’s ability to create an intimate and personal atmosphere in a stadium filled with thousands of people.

The Surprise Songs

Taylor Swift always takes advantage of the acoustic segment of each of her shows to perform unexpected songs, and Madrid was no exception. For her first night in the capital, she chose “Sparks Fly” and “I Can Fix Him (No Really I Can)” to play on guitar, and “I Look in People’s Windows” and “Snow On The Beach” on piano. It was a special and intimate moment in which the audience sang every lyric along with her.

During the performance of “Snow On The Beach,” a trap door on stage opened, causing a surge of excitement among the audience. With her trademark sense of humor, Swift quickly interjected, “I’m sorry, but it’s not Lana [del Rey],” sparking laughter and applause from the audience.

A Sweet Gesture to a Fan

Among the most memorable moments of the night, Swift gave her hat to a young girl in the audience during the song “22.” The star approached her and spoke to her for a few seconds, as cheers from the audience filled the stadium. It’s not something she hasn’t done in the past, but still, the gesture was touching and surely unforgettable for the young fan.

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Taylor Swift

Taylor Swift Eras Tour Setlist 2024: All 46 Songs Played By Taylor

30 May 2024, 21:54

Taylor Swift announces The Eras Tour concert film with trailer

By Katie Louise Smith

What songs has Taylor Swift added to the new Eras Tour setlist? Here's the full official new Eras Tour setlist and all the changes she's made so far.

Listen to this article

It's safe to say that Taylor Swift 's Eras Tour has well and truly surpassed every single expectation we had. The Eras Tour officially opened its doors in Glendale, Arizona on March 17th where Taylor performed songs from all 10 of her albums.

Since then, Taylor has released her eleventh album, ' The Tortured Poets Department ', and has now added seven of those songs to the setlist too. But what songs have been cut to make room for the new tracks?

On May 9th in Paris, France, Taylor changed the entire Eras Tour setlist as fans know it. Popular songs have now been removed and the eras section order has been moved around.

Here's all the songs in Taylor's Eras Tour setlist, including every song featured in the show, how many songs she plays, every single surprise song and all the 'The Tortured Poets Department' tracks that have been added to the setlist.

Plus, all the updates to the setlist and what to expect for the upcoming European Eras Tour dates.

• Read more: Taylor Swift Adds Seven 'Tortured Poets Department' Songs To New Eras Tour Setlist
• Read more: Taylor Swift Eras Tour Start Times: What Time Does Taylor Swift Take To The Stage?

What songs are on Taylor Swift's The Eras Tour setlist?

How many songs does Taylor Swift play on the Eras Tour setlist?

The average Taylor Swift concert used to be around 2 hours long but The Eras Tour is a whole different beast... The concert is a whopping 3 hours and 15 minutes long, and Taylor performs a huge 45 tracks within that timeframe.

Not all the tracks are performed in full – some are shortened versions. There's also a couple of additional little interludes that pop up throughout the show.

For context, on the Rep tour, Taylor performed 19 tracks in total, including several mashups that featured some of her older songs. For The 1989 World Tour, she performed 18 songs, while 17 songs were performed on The Red Tour and the Speak Now World Tour.

• Read more: 59 Taylor Swift lyrics for your Eras Tour Instagram captions

Taylor Swift New Eras Tour setlist: What songs does Taylor Swift perform on the Eras Tour?

Taylor now only has two more legs of the Eras Tour to complete: Europe and the second U.S. and Canada leg. International fans heading to the shows in 2024 thought they had a pretty solid idea of what to expect, but she has now turned everything on its head with a brand new setlist and a new ' The Tortured Poets Department ' section.

The Eras Tour set list features a mix of her highest charting songs, lead singles, fan favourites, outright bangers and tracks that stand out as milestones in her incredible career so far.

On March 31st, during her show in Arlington, TX, Taylor confirmed that the setlist will have some changes as the tour goes on. We now know that the entire setlist has changed. On May 9th 2024 in Paris, Taylor changed the order of the setlist and removed a handful of songs. Seven 'Tortured Poets Department' songs were also added.

The Eras sections now go in this order: 'Lover', 'Fearless', 'Red', 'Speak Now', 'Reputation', 'Folklore and Evermore' (now combined), '1989', 'The Tortured Poets Department', Surprise Songs and 'Midnights'.

Here's Taylor Swift's new Eras Tour setlist in order, based on Paris Night 1 setlist:

• Miss Americana & The Heartbreak Prince (shortened)
• Cruel Summer
• You Need To Calm Down (shortened)
• Fearless (shortened)
• You Belong With Me
• We Are Never Ever Getting Back Together
• I Knew You Were Trouble
• All Too Well (10 Minute Version)
• …Ready For It?
• Don’t Blame Me
• Look What You Made Me Do
• champagne problems
• illicit affairs (shortened)
• my tears ricochet
• marjorie (shortened)
• Blank Space
• Shake It Off
• Wildest Dreams (shortened)
• Bad Blood (shortened)
• But Daddy I Love Him
• So High School (shortened)
• Who's Afraid of Little Old Me?
• The Smallest Man Who Ever Lived
• I Can Do It With A Broken Heart
• Surprise Guitar Acoustic Song
• Surprise Piano Acoustic Song
• Lavender Haze
• Midnight Rain
• Vigilante Shit

All Eras Tour setlist changes and updates so far:

Six songs have now been permanently removed from the Eras Tour setlist: 'The Archer', 'Long Live', 'The 1', 'The Last Great American Dynasty', 'Tis The Damn Season' and 'Tolerate It'.

The 'Folklore' and 'Evermore' sections have now been combined in the setlist, as they are 'sister' albums.

Seven songs from 'The Tortured Poets Department' have now been added .

• On March 31st 2023, 'Invisible string' was replaced by 'the 1'. Both songs have now been removed.
• On July 7th and 8th, Taylor performed 'Long Live' after 'Enchanted'. The song remained on the setlist until May 2024, when it was removed.
• On July 22nd, Taylor replaced 'tis the damn season' so she could perform 'No Body, No Crime' with HAIM. 'Tis the damn season' returned to the main setlist on August 24th in Mexico City, before being removed in May 2024.
• For all the shows where Phoebe Bridgers appeared as a support act, Taylor performed 'Nothing New' with her during the Red (TV) section.
• On May 26th and May 27th 2023, Ice Spice joined Taylor on stage to perform 'Karma'.

As of May 9th 2024, there is still no section on the tour dedicated to her debut album, 'Taylor Swift ' .

• Read more: 335 friendship bracelet ideas for Taylor Swift's Eras Tour

What surprise songs has Taylor Swift performed?

Much like her other tours, Taylor will perform two surprise songs for each show. In 2023, Taylor played an additional 124 songs from her own discography. (Plus one of Gracie Abrams' own songs.)

The list has been reset for the 2024 shows, and Taylor has now introduced mashups.

Here's the full list of all the Surprise Acoustic Songs Taylor has performed on The Eras Tour so far:

• 'mirrorball' and 'Tim McGraw' (Glendale, AZ – Night 1)
• 'this is me trying' and 'State of Grace' (Glendale, AZ - Night 2)
• 'Our Song' and 'Snow on the Beach' (Las Vegas, NZ – Night 1)
• 'cowboy like me' (with Marcus Mumford) and 'White Horse' (Las Vegas, NZ – Night 2)
• 'Sad Beautiful Tragic' and 'Ours' (Arlington, TX – Night 1)
• 'Death By a Thousand Cuts' and 'Clean' (Arlington, TX – Night 2)
• 'Jump Then Fall' and 'The Lucky One' (Arlington, TX – Night 3)
• 'Speak Now' and 'Treacherous' (Tampa, FL – Night 1)
• 'The Great War' (with Aaron Dessner) and 'You're On Your Own, Kid' (Tampa, FL – Night 2)
• 'mad woman' (with Aaron Dessner) and 'Mean' (Tampa, FL – Night 3)
• 'Wonderland' and 'You're Not Sorry' (Houston, TX – Night 1)
• 'A Place In This World' and 'Today Was A Fairytale' (Houston, TX – Night 2)
• 'Begin Again' and 'Cold as You' (Houston, TX – Night 3)
• 'The Other Side of the Door' and 'Coney Island' (Atlanta, GA – Night 1)
• 'High Infidelity' and 'Gorgeous' (Atlanta, GA – Night 2)
• 'I Bet You Think About Me' and 'How You Get The Girl' (Atlanta, GA – Night 3)
• 'Sparks Fly' and 'Teardrops On My Guitar' (Nashville, TN – Night 1)
• 'Out of the Woods' and 'Fifteen' (Nashville, TN – Night 2)
• 'Would've Could've Should've' (with Aaron Dessner) and 'Mine' (Nashville, TN – Night 3)
• 'gold rush' and 'Come Back... Be Here' (Philadelphia, PA – Night 1)
• 'Forever & Always' and 'This Love' (Philadelphia, PA – Night 2)
• 'Hey Stephen' and 'The Best Day' (Philadelphia, PA – Night 3)
• 'Should've Said No' and 'Better Man' (Foxborough, MA – Night 1)
• 'Question...?' and 'Invisible' (Foxborough, MA – Night 2)
• 'I Think He Knows' and 'Red' (Foxborough, MA – Night 3)
• 'Getaway Car' (with Jack Antonoff) and 'Maroon' (East Rutherford, NJ – Night 1)
• 'Holy Ground' and 'False God' (East Rutherford, NJ – Night 2)
• 'Welcome To New York' and 'Clean' (East Rutherford, NJ – Night 3)
• 'I Wish You Would' and 'the lakes' (Chicago, IL – Night 1)
• 'You All Over Me' (with Maren Morris) and 'I Don't Wanna Live Forever' (Chicago, IL – Night 2)
• 'Hits Different' and 'The Moment I Knew' (Chicago, IL – Night 3)
• 'Haunted' and 'I Almost Do' (Detroit, MI – Night 1)
• 'All You Had To Do Was Stay' and 'Breathe' (Detroit, MI – Night 2)
• 'Mr. Perfectly Fine' and 'The Last Time' (Pittsburgh, PA – Night 1)
• 'seven' (with Aaron Dessner) and 'The Story of Us' (Pittsburgh, PA – Night 2)
• 'Paper Rings' and 'If This Was A Movie' (Minneapolis, MN – Night 1)
• 'Dear John' and 'Daylight' (Minneapolis, MN – Night 2)
• 'I'm Only Me When I'm With You' and 'evermore' (Cincinnati, OH – Night 1)
• 'ivy' (with Aaron Dessner), 'I miss you, I’m sorry' (with Gracie Abrams) and 'Call It What You Want' (Cincinnati, OH – Night 2)
• 'Never Grow Up' and 'When Emma Falls In Love' (Kansas City, MO – Night 1)
• 'Last Kiss' and 'dorothea' (Kansas City, MO – Night 2)
• 'Picture To Burn' and 'Timeless' (Denver, CO – Night 1)
• 'Starlight' and 'Back To December' (Denver, CO – Night 2)
• 'This Is Why We Can't Have Nice Things' and 'Everything Has Changed' (Seattle, WA – Night 1)
• 'Message In A Bottle' and 'Tied Together With A Smile' (Seattle, WA – Night 2)
• 'right where you left me' (with Aaron Dessner) and 'Castles Crumbling' (Santa Clara, CA – Night 1)
• 'Stay Stay Stay' and 'All of the Girls You've Loved Before' (Santa Clara, CA – Night 2)
• 'I Can See You' and Maroon' (Los Angeles, CA – Night 1)
• 'Our Song' and 'You Are In Love' (Los Angeles, CA – Night 2)
• 'Death By A Thousand Cuts' and 'You're On Your Own, Kid' (Los Angeles, CA – Night 3)
• 'Dress' and 'exile' (Los Angeles, CA – Night 4)
• 'I Know Places' and 'King of My Heart' (Los Angeles, CA – Night 5)
• 'New Romantics' and 'New Year's Day' (Los Angeles, CA – Night 6)
• 'I Forgot That You Existed' and 'Sweet Nothing' (Mexico City – Night 1)
• 'Tell Me Why' and 'Snow on the Beach' (Mexico City – Night 2)
• 'Cornelia Street' and 'You're On Your Own, Kid' (Mexico City – Night 3)
• 'Afterglow' and 'Maroon' (Mexico City – Night 4)
• 'The Very First Night' and 'Labyrinth' (Buenos Aires – Night 1)
• 'Is It Over Now?'+ 'Out of the Woods' mashup and 'End Game' (Buenos Aires – Night 2)
• 'Better Than Revenge' and 'Slut!' (Buenos Aires – Night 3)
• 'Stay Beautiful' and 'Suburban Legends' (Rio de Janeiro – Night 1)
• 'Dancing With Our Hands Tied' and 'Bigger Than The Whole Sky' (Rio de Janeiro – Night 2)
• 'ME!' and 'So It Goes...' (Rio de Janeiro – Night 3)
• 'Now That We Don't Talk' and 'Innocent' (São Paulo - Night 1)
• 'Safe & Sound' and 'Untouchable' (São Paulo - Night 2)
• 'Say Don't Go' and 'it's time to go' (São Paulo - Night 3)
• 'Dear Reader' and 'Holy Ground' (Tokyo - Night 1)
• 'Eyes Open' and 'Electric Touch' (Tokyo - Night 2)
• 'Superman' and 'The Outside' (Tokyo - Night 3)
• 'Come In With The Rain' and 'You're On Your Own, Kid' (Tokyo - Night 4)
• 'Red' and 'You're Losing Me' (Melbourne – Night 1)
• 'Getaway Car/August/The Other Side of the Door' and 'this is me trying' (Melbourne – Night 2)
• 'Come Back...Be Here/Daylight' and 'Teardrops On My Guitar' (Melbourne – Night 3)
• 'How You Get The Girl' and 'White Horse/Coney Island' with Sabrina Carpenter (Sydney – Night 1)
• 'Should've Said No/You're Not Sorry' and 'New Year's Day/Peace' (Sydney – Night 2)
• 'Is It Over Now?/I Wish You Would' and 'Haunted/Exile' (Sydney – Night 3)
• 'Would've Could've Should've/Ivy' and 'Forever & Always/Maroon' (Sydney – Night 4)
• 'Mine/Starlight' and 'I Don't Wanna Live Forever/Dress' (Singapore – Night 1)
• 'Long Story Short/The Story of Us' and 'Clean/Evermore' (Singapore – Night 2)
• 'Foolish One/Tell Me Why' and 'This Love/Call It What You Want' (Singapore – Night 3)
• 'Death By A Thousand Cuts/Babe' and 'Fifteen/You're On Your Own, Kid' (Singapore – Night 4)
• 'Sparks Fly/Gold Rush' and 'False God/Slut!' (Singapore – Night 5)
• 'Tim McGraw/Cowboy Like Me' and 'Mirrorball/Epiphany' (Singapore – Night 6)
• 'Paris' and 'loml' (Paris – Night 1)
• 'Is It Over Now?/Out Of The Woods' and 'My Boy Only Breaks His Favourite Toys' (Paris – Night 2)
• 'Hey Stephen' and 'Maroon' (Paris – Night 3)
• 'The Alchemy/Treacherous' and 'Begin Again/Paris' (Paris – Night 4)
• 'I Think He Knows/Gorgeous/' and 'Peter' (Stockholm – Night 1)
• 'Guilty As Sin?' and 'Say Don't Go/Welcome To New York/Clean' (Stockholm – Night 2)
• 'Message In A Bottle/How You Get The Girl/New Romantics' and 'How Did It End?' (Stockholm – Night 3)
• 'Come Back Be Here/The Way I Loved You/The Other Side of the Door' and 'Fresh Out The Slammer/High Infidelity' (Lisbon – Night 1)
• 'The Tortured Poets Department/Now That We Don't Talk' and 'You're On Your Own, Kid/Long Live' (Lisbon – Night 2)
• 'Sparks Fly/I Can Fix Him (No Really I Can)' and 'I Look In People's Windows/Snow on the Beach' (Madrid – Night 1)
• 'Our Song/Jump Then Fall' and 'King of my Heart' (Madrid – Night 2)

Taylor has 'reset' the surprise song list, which means anyone attending a show in 2024 can anticipate hearing a song she's already performed. She previously stated that she will only play each surprise song once during the tour, unless she messes one up.

There's also no rules for Taylor repeating songs from Midnights as surprise songs, which means fans may get to hear the likes of 'You're On Your Own Kid' and 'Snow on the Beach' again at some point in the future.

We'll update this article with every Surprise Acoustic Song – and every surprise song that she will play again – after every show.

Will Taylor Swift change the Eras Tour setlist?

As of March 9th 2024, the Eras Tour setlist has remained the same as the U.S. leg. However, during the first Paris show in May 2024, Taylor changed the order of the setlist, removed six songs and added seven new ones.

• Read more: Taylor Swift Cuts Six Songs From Eras Tour Setlist: See The Full List

Fans attending the European shows might end up hearing Taylor perform ' Castles Crumbling ' with Hayley Williams as an additional song during the 'Speak Now' section, as Paramore will be supporting her throughout those tour dates. (Both Phoebe Bridgers and HAIM joined Taylor on stage to perform 'Nothing New' and 'No Body, No Crime' respectively on the nights they were support acts.)

Taylor will finish her European leg in London in August 2024, before returning to North America in November 2024. It's possible that she may make more changes to the final leg of the show.

What are Taylor's most performed songs on tour?

Before she embarked on The Eras Tour, Taylor’s top 3 most performed songs are ‘Love Story’ (491 times), ‘Our Song’ (404 times) and ‘You Belong With Me’ (381 times).

Of course, almost all of Taylor’s most performed songs are from her first two albums. As the list goes on, the 'Speak Now' bops, 'Red' bangers and '1989' hits start to weave their way in.

If you’re wondering what Taylor’s most played songs from her first five albums are, here’s a break down:

• Taylor Swift : ‘Our Song’, ‘Tim McGraw’ and ‘Picture To Burn’
• Fearless: ‘Love Story’, ‘You Belong With Me’ and ‘Fifteen’
• Speak Now : ‘Sparks Fly’, ‘Mean’ and ‘Mine’
• Red : ‘We Are Never Ever Getting Back Together’, ‘I Knew You Were Trouble’ and ‘Red’
• 1989 : ‘Shake It Off’, ‘Blank Space’ and ‘Out of the Woods’

Taylor has only had the chance to perform songs from Reputation on the Reputation Stadium Tour so far, but ‘Ready For It?’, ‘Delicate’ and ‘Look What You Made Me Do’ take the top spots when it comes to live performances of the Rep tracks.

Due to the cancellation of Lover Fest, Taylor hasn’t been able to perform Lover on a tour setting. Folklore, Evermore and Midnights will also be making their tour debut on the Eras Tour.

Read more Taylor Swift news here:

• Taylor Swift re-recordings: All the predicted release dates of the Taylor’s Version albums
• Is Taylor Swift releasing an Eras Tour documentary? Here's what we know so far
• Is Taylor Swift recording an Eras Tour live album? The surprise song theory explained
• 59 Taylor Swift lyrics for your Eras Tour Instagram captions
• Taylor Swift Eras Tour merch: Prices, exclusive sweaters, opening times and more

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A Look Inside Taylor Swift's Magical Eras Tour

The Eras Tour is unique in that most artists don’t have a span of 10 albums that range from country to pop to indie, with each one's era defined so specifically and differently aesthetically . The set list is fixed except for two surprise songs that she performs after her 1989 set. She plays through each era (album) one by one in the following order: Lover, Fearless, Evermore, Reputation, Speak Now, Red, Folklore, 1989, and Midnights . She doesn't include a fixed song from her debut album, Taylor Swift , but she has included songs from it such as “Tim McGraw” during the surprise songs set.

At 33, Swift has made the Eras tour her victory lap, no matter where her career goes next. Playing at a cool three hours and 15 minutes , the concert boasts a 44-song set, including two surprise songs and no breaks for Swift. It’s easy to see why getting a ticket to one of her shows is a hot commodity. Here, a look at some of the most magical moments photographed on her tour so far.

Meet me at midnight.

Swift sparkled during her Midnights set in Tampa, Florida and so did the album on the charts. Released in October 2022, it was her most successful first week sales ever at a staggering 1.578 million albums sold .

Country girl at heart.

Although her style has veered towards pop in recent years, you can’t take a guitar away from a country girl. Each night of her show, seen here in Tampa, Florida, Swift performs a surprise song on the guitar and another on the piano.

Aaron Dessner of the band The National was a driving force in the birth of Swift’s Folklore and Evermore eras. In the height of COVID-19 after being forced to cancel her Lover Fest Tour , she went back to basics with just a guitar and got lost in the woods to make an album that went on to win Album of the Year at the Grammys in 2021. The two performed together in Tampa, Florida.

In her reputation era.

Swift took us to church in Tampa, Florida with her song “Don’t Blame Me” from her album Reputation . It wasn’t a mainstream single but is a fan favorite.

We're enchanted to meet you.

Throughout the night seen in Tampa, Florida, Swift performed classics that molded her career. Watching her in a sparkling dress alone on the stage singing “Enchanted” during the Speak Now segment is simply magical.

When the world was in lockdown, Swift got lost in new territory and didn’t want to be found. With simple guitar strings and her light demeanor, she created some of the best songs in her catalog on Evermore . Swift performed favorites from the album in Tampa, Florida.

An ode to grandma.

Fans were surprised and thrilled that she performed “Marjorie” off of her album Evermore . Seen in Tampa, Florida, Swift wrote the deeply personal song about her grandma Marjorie, who was an opera singer. Swift found an old record of Marjorie singing and if you listen closely at the end of the track, you can hear them singing together.

Swift opened the three-hour set with her Lover era seen in Tampa, Florida. Swift is performing four new albums live for the first time during this tour: Lover , Folklore , Evermore , and Midnights . This also doesn’t even include the songs “from the vault” on her re-recorded albums from Fearless and Red .

The opening song.

Seen in Arlington, Texas, fans loved that Swift opened her show with a non-single, “Miss Americana & the Heartbreak Prince”.

She's the man.

Suited up as she performed “The Man” in Arlington, Texas, Swift wore an array of custom Christian Louboutin boots and shoes made just for the tour.

We remember it, all too well.

If you’re a Swiftie, you know for years that there were rumors swirling of a full 10-minute version existing of her fan-favorite song “All Too Well”. On her re-recording of album Red , the extended track is included. It went number one on the Billboard Top 100 , and she performed the full version on Saturday Night Live . Seen in Arlington, Texas, the song remains a fan favorite.

In Arlington, Texas, Swift is seen wearing a cloak and up to some magic as she performs songs from her album Folklore . The album was her third Grammy win in the Album of the Year category; she is the first woman to win three times.

Sold out arenas.

It took just minutes for Swift to sell out over 2 million seats in arenas all over the country. Fans have made and brought friendship bracelets with song lyrics on them to trade with other fans during the show. The spotlight shines on her in Arlington, Texas.

Like, ever!

Swift is seen in Arlington, Texas bringing back her iconic look from the "22" music video as she kicked off the set from her Red era. At her Arlington concert, she gave her top hat to Selena Gomez’s little sister , Gracie, in the crowd.

We're bejeweled.

The song “Bejeweled” became an instant TikTok dance trend that was started by a fan simply making up a routine in a video . During Swift's performance of the song seen in Arlington, Texas, she references the social media dance.

She’s on her vigilante sh*t.

Swift is seen in Las Vegas, Nevada doing a sultry performance to her song “Vigilante Sh*t” during her set from the Midnights era.

Surprise song on the piano.

Swift surprises fans during each show with a different song that’s not on the setlist, seen on the piano in Las Vegas, Nevada. Sometimes she brings out a guest, such as Aaron Dessner .

Sparkling all night.

Seen in Las Vegas, Nevada, Swift sparkles during her 1989 set in a matching Roberto Cavalli top and skirt.

Back into the woods.

Swift is seen in Las Vegas, Nevada performing a set from Evermore . It is the first time she is playing songs from the album live.

The Lover house.

Seen in Glendale, Arizona, Taylor opened the show with the iconic Lover house . Each room represents a different era from her career.

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Taylor Swift's 'The Tortured Poets Department' ushers in a new era of her music. Here's a guide to every era of her groundbreaking career.

• Taylor Swift's 11th studio album, "The Tortured Poets Department," officially comes out on Friday.
• Each of Swift's album cycles has had its own unique aesthetic expressed through fashion and staging.
• The "Fearless" era was full of sparkles and romance, while "Reputation" ushered in her villain era.

Taylor Swift's Eras Tour became the first tour in history to gross over $1 billion, making it the highest-grossing tour of all time, the Associated Press reported in December, citing Pollstar data.

With a nearly three-hour-long set list and sparkling costume changes , the Eras Tour pays tribute to Swift's 10 studio albums and the unique styles and staging that accompanied them.

Swift's 11th studio album, "The Tortured Poets Department," ushers in a new era of her music.

Here's a guide to every album era of her groundbreaking career.

When she released her self-titled debut album in 2006, Taylor Swift became known as a rising young country star with a talent for songwriting.

Swift, who was 16 when the album was released, sang hit tracks like "Tim McGraw," "Our Song," and "Teardrops On My Guitar" with a country twang, and she graced red carpets in sundresses and cowboy boots.

"I get so excited about these things because I love to dress up. But I wear cowboy boots so that when I walk down the stairs I won't fall," Swift told Entertainment Weekly in 2007 about attending award shows like the Country Music Awards.

The album earned Swift her first Grammy nomination, for best new artist, and a nomination for new female vocalist of the year at the Academy of Country Music Awards. "Our Song" made her the youngest artist in history to have written and performed a No. 1 song on the Hot Country Songs chart.

Swift's "Fearless" era was defined by sparkly dresses and hopeless romanticism.

Swift released her sophomore album, "Fearless," in 2008. It won four Grammys , including album of the year and best country album. It also won album of the year at both the Country Music Association Awards and the Academy of Country Music Awards.

Her music video for "You Belong With Me" won best female video at the 2009 MTV Video Music Awards. In the middle of her acceptance speech, Kanye West grabbed the microphone and declared that Beyoncé had been robbed, sparking a long-running feud .

Swift sang that she liked "glitter and sparkly dresses" and getting back at exes by "writing their names into songs so they're ashamed to go in public" when she hosted "Saturday Night Live" in 2009. Both were fixtures of her "Fearless" era, which explored the highs of grand romantic gestures in songs like "Love Story" and the lows of heartbreak in tracks like "Forever & Always." 

On the Fearless Tour, Swift wore ball gowns and sequins while performing on a stage featuring a fairy-tale castle.

During her "Speak Now" era, purple became Swift's signature color as she clapped back at critics and wrote increasingly confessional material.

Swift wrote the entirety of "Speak Now" (2010) by herself, without any cowriters, in response to critics who claimed she didn't write her own songs.

"I've had several upheavals in my career," she told Rolling Stone in 2019. "When I was 18, they were like, 'She doesn't really write those songs.' So my third album I wrote by myself as a reaction to that."

Swift's "Speak Now" era maintained some of the magic and whimsy of "Fearless" with tracks like "Sparks Fly" and the anthemic "Long Live," but it also included scathing songs like "Dear John," "Better Than Revenge," and "Mean," which won two Grammys for best country song and best country solo performance.

Swift appears in a purple dress on the original album cover of "Speak Now," and she wore a purple dress on the Speak Now World Tour. She also released a perfume in a purple bottle called "Wonderstruck" in 2011, referencing lyrics in the chorus of her song "Enchanted:" "I'm wonderstruck, blushing all the way home."

"Red" marked the beginning of Swift's shift away from country music with vintage looks and experimental sounds.

The "Red" era, naturally, featured lots of vibrant red colors. Swift also began experimenting more with her style and sound. She straightened her famously curly hair, traded sparkly dresses for vintage looks like high-waisted shorts, and collaborated with pop producers such as Max Martin and Shellback.

"Musically and lyrically, 'Red' resembled a heartbroken person," Swift wrote in a 2021 Instagram post announcing the release of her re-recorded album, "Red (Taylor's Version)." "It was all over the place, a fractured mosaic of feelings that somehow all fit together at the end."

"Red" was nominated for four Grammys, including album of the year and best country album. It spent seven weeks at the top of the Billboard 200, making Swift the first female artist and the second artist ever (aside from The Beatles) to have three consecutive albums spend at least six weeks at No. 1.

Swift's "1989" album cemented her as a global pop icon. It was also the era of her famous "squad."

When Swift released "1989" in 2014 with catchy tracks like "Shake It Off" and "Style," she left no doubt that she had transcended her country roots and become a full-blown pop star. It won three Grammys, including album of the year, and became the fastest-selling album of the last decade, Variety reported.

"The best choices are bold choices," Swift said in a 2014 interview with "On-Air With Ryan Seacrest," per Taste of Country . "With my last album 'Red,' I kind of had one foot in pop and one foot in country, and that's really no way to walk and get anywhere. If you want to continue to evolve, I think eventually you have to pick a lane, and I just picked the one that felt more natural to me at this point in my life."

Her "1989" era was dominated by her "squad" of famous friends . Squad members Karlie Kloss , Cara Delevingne, Selena Gomez, Gigi Hadid, Lena Dunham, and others starred in her music video for "Bad Blood."

On the 1989 World Tour, Swift debuted an edgier style with sequined bustiers and illusion jumpsuits.

"Reputation," released in 2017, ushered in Swift's villain era.

Swift went dark during this era, wiping her social-media accounts and refraining from interviews and public appearances. Her mantra was "There will be no further explanation. There will just be reputation."

In "Look What You Made Me Do," Swift declared that "the old Taylor can't come to the phone right now" because "she's dead." In music videos and on tour, she leaned into the snake imagery that emerged out of her feud with Kim Kardashian and Kanye West , when fans of the latter flooded her social media accounts with snake emojis.

"I went through some times when I didn't know if I was going to get to do this anymore," she told the crowd in Glendale, Arizona, on the opening night of the Reputation Stadium Tour, Buzzfeed reported. "I wanted to send a message to you guys that if someone uses name-calling to bully you on social media, and even if a lot of people jump on board with it, that doesn't have to beat you. It can strengthen you instead."

Despite the darkness of the era, songs like "Delicate" and "Gorgeous" also chronicle the beginning of her relationship with Joe Alwyn. The two dated for six years before breaking up in April 2023.

The album received one Grammy nomination for best pop vocal album. The Reputation Stadium Tour became the highest-grossing US tour in history — a record she has since beaten — Forbes reported.

The short-lived "Lover" era was full of rainbows, dreamy pastel colors, and political activism.

"Lover," released with Republic Records in 2019, was the first album that Swift fully owned after her master recordings were sold to music executive Scooter Braun . The acquisition caused a public feud, with Swift calling the acquisition her "worst case scenario" in a Tumblr post and Braun saying he "regrets" how it was handled . 

The singer leaned fully into political activism with her song and music video for "You Need To Calm Down" advocating for LGBTQ+ rights. She also wrote more upbeat autobiographical songs about her relationship, such as "London Boy" and "Paper Rings." 

"I'm in a much better mood," Swift said in a 2019 appearance on "The Graham Norton Show" when asked about her new music's bright pop aesthetic.

Lover Fest would have been her sixth concert tour, but all shows were canceled due to the COVID-19 pandemic.

The album received three Grammy nominations, won four MTV Video Music Awards, and won favorite pop/rock album at the American Music Awards.

"Folklore" and "Evermore" emerged out of quarantine, with Swift embracing folk sounds, storytelling, and cottagecore.

Swift collaborated with producers Jack Antonoff and Aaron Dessner to craft a new sound and approach to songwriting. She also wrote a few tracks with Alwyn, who used the pseudonym "William Bowery."

Instead of writing purely autobiographical songs, Swift was inspired by characters and stories of her own creation.

"In isolation my imagination has run wild and this album is the result, a collection of songs and stories that flowed like a stream of consciousness," she wrote in an Instagram post announcing "Folklore." "Picking up a pen was my way of escaping into fantasy, history, and memory. I've told these stories to the best of my ability with all the love, wonder, and whimsy they deserve."

Swift left the sheen and vibrancy of "Lover" behind in favor of a more understated, woodsy style. She wore her natural curls in loose braids and buns, and her wardrobe consisted of cozy cardigans, plaid coats, and jewel-toned velvet.

Swift won her third Grammy award for album of the year for "Folklore," making her the first woman to win album of the year three times . "Folklore" was also the best-selling album of 2020, Rolling Stone reported.

Swift ushered in a new darker, '70s-inspired era with "Midnights."

"Midnights" explores Swift's feelings of wistfulness, self-loathing, and loneliness that keep her up at night. The album art and "Anti-Hero" music video feature the singer wearing retro outfits in spaces with wood paneling and warm colors straight out of the 1970s, while the music video for "Bejeweled" adds a glitzy, celestial element to the era.

"This is a collection of music written in the middle of the night, a journey through terrors and sweet dreams," she wrote on Instagram . "The floors we pace and the demons we face. For all of us who have tossed and turned and decided to keep the lanterns lit and go searching — hoping that just maybe, when the clock strikes twelve... we'll meet ourselves."

Swift became only artist in history to claim all top 10 entries on the Billboard Hot 100 in a single week when songs from "Midnights" filled all 10 spots.

At the 2024 Grammys, it won album of the year , making Swift the first person in history to win the award four times. "Midnights" also won best pop vocal album.

For her 11th studio album, "The Tortured Poets Department," Swift leaned into a greyscale color palate and academia themes.

When she announced the upcoming release of "The Tortured Poets Department" at the Grammys, Swift hinted at the album's black-and-white color theme with her outfit of a white Schiaparelli corset gown paired with black gloves and heels.

On the greyscale album cover, Swift appears lying mournfully in a pile of pillows on a bed.

"All's fair in love and poetry," Swift captioned the image on Instagram .

Ahead of the album's release, Swift shared themed playlists on Apple Music that categorized songs from her previous albums into the five stages of grief popularized by psychiatrist Elisabeth Kübler-Ross. Combined with the melancholy, tortured artist aesthetic, the album is widely believed to chronicle the end of Swift's six-year relationship with Alwyn.

A library-themed Spotify pop-up in Los Angeles featured books, statues, and typewritten messages teasing song lyrics from tracks on the new album. Typewriters also appeared in a video posted to Swift's Instagram.

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Taylor Swift The Eras Tour: Dates, Ticket Prices, Openers, On-Sale Info, and Everything We Know So Far

By Kara K. Nesvig

Start planning your ticket strategy now, because Taylor Swift is officially going on tour in 2023.

As many fans suspected, Taylor is embarking on tour in support of the many albums she's released since 2017's Reputation and its tour in 2018, including Lover , evermore , folklore , Midnights and all the Taylor's Version re-records . Because that's a lot to pack into one tour, Taylor has cleverly titled her latest trip around the United States the "Eras Tour," and in her own words, it's been "a long time coming." (And if you're overseas, don't worry — she'll be heading your way too!)

Taylor shared the big news on Instagram with a pic of the tour poster, which features images from Fearless, Lover , and Red, among several others. "I’m enchanted to announce my next tour: Taylor Swift | The Eras Tour, a journey through the musical eras of my career (past and present!)" she wrote. "The first leg of the tour will be in stadiums across the US, with international dates to be announced as soon as we can!" Below, find out everything you need to know about Taylor Swift's The Eras Tour.

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When does The Eras Tour kickoff?

Taylor Swift's The Eras Tour will kickoff in Glendale, Arizona on March 18 and wrap on August 5 in Los Angeles. If you live near a major U.S. city, you're in luck, as she's stopping at some of the biggest stadiums in the nation, including Atlanta, Nashville, Philadelphia, Chicago and Seattle.

Who are the openers for The Eras Tour?

Taylor will be bringing some of her friends along for the ride as special guests on The Eras Tour! Paramore, Phoebe Bridgers , Girl in Red, Haim, MUNA, Gracie Abrams, beabadoobee, Gayle, and Owenn will join her at specific stops along the four-month tour.

When are tickets for The Eras Tour going on sale?

Taylor has partnered with Ticketmaster's Verified Fan program for The Eras Tour. Fans can register here for the Verified Fan presale from November 1 to November 9 at 11:59 p.m. ET. According to the tour press release, registered fans who receive a code will have exclusive access to purchase tickets on Tuesday, November 15 starting at 10 a.m. their local venue time. If you or a family member are a Capital One cardholder, you can also get exclusive presale tickets — you'll have priority access to buy tix on November 15 at 2 p.m. local venue time until 10 p.m. on November 17, or until tickets last.

Ticket prices will range from $49 up to $449, and VIP packages will start at $199 up to $899 on a first come, first served basis. If you were previously a Lover Fest Verified Fan purchaser, you'll receive preferred access to participate in the presale. Public on-sale of The Era Tour tickets will begin on Friday, November 18 at 10 a.m. local venue time. Get ready!

What are the tour dates for The Eras Tour?

March 18: Glendale, AZ — State Farm Stadium (With Paramore and GAYLE)

March 25: Las Vegas, NV — Allegiant Stadium (With beabadoobee and GAYLE)

April 1: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 2: Arlington, TX — AT&T Stadium (With beabadoobee and Gracie Abrams)

April 14: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 15: Tampa, FL — Raymond James Stadium (With beabadoobee and Gracie Abrams)

April 22: Houston, TX — NRG Stadium (With beabadoobee and Gracie Abrams)

April 28: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

April 29: Atlanta, GA — Mercedes-Benz Stadium (With beabadoobee and Gracie Abrams)

May 5:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and Gracie Abrams)

May 6:  Nashville, TN — Nissan Stadium (With Phoebe Bridgers and GAYLE)

May 12: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 13: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and GAYLE)

May 14: Philadelphia, PA — Lincoln Financial Field (With Phoebe Bridgers and Gracie Abrams)

May 19: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 20: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and GAYLE)

May 21: Foxborough, MA — Gillette Stadium (With Phoebe Bridgers and Gracie Abrams)

May 26: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and GAYLE)

May 27: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and Gracie Abrams)

May 28: East Rutherford, NJ — MetLife Stadium (With Phoebe Bridgers and OWENN)

June 2: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 3: Chicago, IL — Soldier Field (With girl in red and OWENN)

June 10: Detroit, MI — Ford Field (With girl in red and OWENN)

June 17: Pittsburgh, PA — Acrisure Stadium (With girl in red and OWENN)

June 24: Minneapolis, MN — U.S. Bank Stadium (With girl in red and OWENN)

July 1: Cincinnati, OH — Paycor Stadium (With MUNA and Gracie Abrams)

July 8: Kansas City, MO — GEHA Field at Arrowhead Stadium (With MUNA and Gracie Abrams)

July 15: Denver, CO — Empower Field at Mile High (With MUNA and Gracie Abrams)

July 22: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 23: Seattle, WA — Lumen Field (With HAIM and Gracie Abrams)

July 28: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

July 29: Santa Clara, CA — Levi’s® Stadium (With HAIM and Gracie Abrams)

August 3: Los Angeles, CA — SoFi Stadium (With HAIM and Gracie Abrams)

August 4: Los Angeles, CA — SoFi Stadium (With HAIM and OWENN)

August 5: Los Angeles, CA — SoFi Stadium (With HAIM and GAYLE)

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Here’s Everything Taylor Swift Wore and Sang During the Eras Tour Opening Night

By Emily Tannenbaum

Scoring a ticket to the Eras Tour may have felt like the eighth circle of hell , but it sounds like Taylor Swift's opening night was pure heaven on earth. 

On March 18, Swift kicked off the tour in Glendale, Arizona (a.k.a. Swift City ), performing for a crowd of 80,000 for the first time since her last tour in 2008. Celebrating all 10 of her albums—including the latest LP, Midnights —Swift's set included 44 songs, 16 backup dancers, and at least 13 outfit changes. According to People , the entire show lasted three hours and 13 minutes, which, of course, is the artist's favorite number. 

The trick to the quick change is keeping everything else simple, as Keira Knightley would agree . Throughout the entire night, Swift wore her hair straight, her eyeliner winged, and her lips her signature shade of red. Here's everything Taylor Swift wore and sang on the first night of the Eras Tour. Warning: Set list spoilers past this point.

According to Elle , Swift began with Lover , taking audiences through “Miss Americana & The Heartbreak Prince,” “Cruel Summer,” “The Man,” “You Need to Calm Down,” “Lover,” and “The Archer.” To represent the album, People reports, Swift wore a sparkling Versace bodysuit before switching into a boardroom-approved sparkling suit jacket perfect for “The Man.” Personally, I'm drawn to her sparkling Christian Louboutin boots, which appeared multiple times throughout the night. 

For Fearless , Swift rocked a golden Alberta Ferretti fringe dress to perform “Fearless,” “You Belong With Me,” and “Love Story.” Baby, just say yes. 

Swift then opted for a sweet embroidered orange corset dress to perform multiple songs off Evermore for the first time live, including “’Tis The Damn Season,” “Willow,” “Marjorie,” “Champagne Problems,” and “Tolerate It.”

Perhaps the most interesting look Swift rocked, however, was the asymmetrical, half-leg bodysuit she changed into for her Reputation era. The pop star reportedly belted out “Look What You Made Me Do” in a black sequined ensemble covered in vibrant red snakes, which seem to reference her infamous feud with Kim Kardashian and Kanye West . 

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In stark contrast, Swift referenced her sequined Valentino look from the Speak Now tour with a romantic gown by Nicole + Felicia, per People . “Enchanted,” indeed. 

Based on the photos, my favorite portion of the night came when Swift embraced her Red era. To start, she performed “22” in a new version of her sequined T-shirt from the 2013 music video , switching the text from “Not a lot going on at the moment” to “A lot going on at the moment.”

After passing her hat off to a fan , Swift removed the shirt to reveal a black and red sequined Ashish romper for “We Are Never Getting Back Together” and “I Knew You Were Trouble” before adding a matching long coat for the full 10-minute version of “All Too Well.”

Next came Folklore. Swift reportedly performed all seven of her chosen songs—“Invisible String,” “Betty,” “The Last Great American Dynasty,” “August,” “Illicit Affairs,” “My Tears Ricochet,” and “Cardigan”—in a dreamy lavender dress by Alberta Ferretti.

“A sort of a running theme in my music is that I love to explain to men how to apologize,” Swift told the crowd of “Betty.” “I just love it. It's kind of my thing. I love to tell them, step-by-step, here's how simple this is to fix things. If you just follow these easy steps that I'm laying out for you in a three-minute song…. Just love the idea of men apologizing.” 

For 1989, Swift kept things light and fun, performing “Style, “Blank Space,” “Shake It Off,” “Wildest Dreams,” and “Bad Blood” in a pink crystal skirt and top set by Roberto Cavalli. 

Swift followed up 1989 with an acoustic performance of “Mirrorball.” However, she told the audience she plans on switching things up for each show.

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Swift was dressed in a tiered magenta gown, which she kept on to sing “Tim McGraw” from her debut album, Taylor Swift .

Swift closed out her show with one of her most dramatic transitions, diving under the stage in her purple dress and emerging in a short sequined number and climbing up a ladder into the clouds, where she added a purple coat. Could there be a more perfect intro to Midnights ?

From Midnights , Swift performed “Lavender Haze, “Anti-Hero,” “Midnight Rain,” “Vigilante Shit,” “Bejeweled,” “Mastermind,” and “Karma.” But she wasn't all out of tricks yet. 

In the middle of “Midnight Rain,” Swift whipped out yet another quick change, falling gracefully behind a wall of umbrellas before stepping out of the fray in a sparkling blue Oscar de la Renta bodysuit and matching Christian Louboutin boots. 

Can we have a bit of commotion for this rainbow fringe jacket?

Yeah, this was well worth the wait.

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Taylor Swift's eras: What she was trying to say with each album's style

When Taylor Swift drops new music, fans know to look out for everything around the songs. The outfits, the fonts, the music videos and more also tell a story — the story of that album’s aesthetic. So with every album, comes an era.

Swifties know that their monarch tends to embed "clues" everywhere, from song lyrics to liner notes. Nothing, it seems, is an accident. Her aesthetic choices only help to emphasize just how deliberate she is in her framing of an album as a "story," or a moment.

For example, Swift surprised fans with her slinky, fierce attitude on "Reputation" in 2017, conveyed through lyrics and imagery ( specifically, snake imagery ). The subsequent album "Lover," out in 2019, explored a more romantic side of Swift, in which butterflies, rainbows and happiness reigned supreme.

While Swift doesn't often address her personal life , she said she embeds references into the lyrics. So "Reputation," the 2017 album written following her public feud with Kim Kardashian and then-husband Ye (the artist formerly known as Kanye West), would have a different vibe than "Lover," thought to be an ode to her relationship with boyfriend Joe Alwyn.

Swift's aesthetic shifts are stark enough than fans can identify themselves in tandem with her various looks — or even to have parties where everyone comes dressed as their favorite Taylor Swift era.

Think of each album as having a personality. If you hear someone say, “I’m in my ‘Reputation’ era right now,” for example ... run — they're probably secretly plotting revenge on you and your entire bloodline.

Ahead of the impending release of “ Midnights ” on Oct. 21, we’re taking a trip down memory lane to explore and remember all of Taylor Swift’s most memorable eras and what each aesthetic contributed to its corresponding album(s).

'Midnights' (2022)

Swift's 10th studio album, "Midnights," is shaping up to be another example of a vibe shift for Swift.

From what we've seen so far, it appears as though "Midnights" will be a blast to the past, with a Stevie Nicks-esque energy — and track names like "Bejeweled" and "Lavender Haze" certainly emphasize that charming '70s vibe.

There's ample evidence of a retro-inspired aesthetic. In social media content to promoting the album , Swift is often wearing mod patterns before a backdrop with color-blocked wallpaper and velvet furniture reminiscent of the '70s.

Lyrically, the songs are poised to explore one of her favorite themes: late nights , whether sleepless from anxiety or from adventure. She said the new track "Anti-Hero" would be about her insecurities .

Plus, there will be  three special edition covers for the vinyl albums . Target will also release an exclusive lavender edition of the vinyl album. From the vinyl covers, fans can see that there's definitely a retro element to the aesthetic of this album.

'folklore' and 'evermore' (2020)

"Folklore" and "evermore" were released five months apart in 2020, both surprise drops. Some fans theorized a third album, "woodvale," was on the way — but Swift said the album artwork containing the word "woodvale" was a "mistake" while on " Jimmy Kimmel Live !"

Written during the lockdown phase of the pandemic, the albums have a similar aesthetic. Both "folklore" and "evermore" exude a woodsy kind of vibe — one that might make you wish you were a fairy living in a little mushroom house.

During this era, we saw Swift wearing an abundance of cozy sweaters, long, stylish coats, lots of velvet ... and basically anything that screamed " cottagecore ."

Fans often try to re-create this era by styling their hair in Swift's iconic braid displayed on the cover of "evermore" or wearing a flannel (bonus points if you're gallivanting through the woods).

'Lover' (2019)

If you've been to any department store in the last three years or so, you've probably heard the song "ME!", featuring Brendon Urie and Swift's first single off the album "Lover."

Although this song didn't quite accurately represent the romantic nature of the album, the visuals definitely aligned. "Lover" was a time of bright colors and dreamy visuals.

On the cover of the album, Swift is sporting blue ombré-d hair in front of a swirling background of colorful clouds. You can also really see Swift's desire to color the world of "Lover" in the music video for the titular track on the album.

For visual proof of this larger-than-life rainbow aesthetic, fans can look to her "Lover" performance on "Saturday Night Live" in 2019 , or her performance at the 2019 Billboard Music Awards .

'Reputation' (2017)

With the release of “Reputation” in 2017, Swift shifted her vibe from “America’s musical sweetheart” to “don’t f--- with me” — and all it took was a wardrobe change.

Throughout her “Reputation” era, Swift ensured a very consistent aesthetic: black ‘fits, snakes galore, lots of knee-high black boots and dark lips to match.

The catalyst of Swift's "Reputation" era seems to be the gossip and rumors trailing her the year prior.

In the summer of 2016, Swift was in the spotlight alongside Ye (formerly Kanye West) and then-wife Kim Kardashian over Ye's song lyrics about Swift and whether she had given her consent. In a now-deleted tweet, West claimed he "had a hour long convo" with Swift and that she gave him her "blessings."

Swift denied that via her rep. “Kanye did not call for approval, but to ask Taylor to release his single ‘Famous’ on her Twitter account,” the rep said at the time. “She declined and cautioned him about releasing a song with such a strong misogynistic message. Taylor was never made aware of the actual lyric, ‘I made that b---- famous.’”

This story continued to escalate with tweets and leaked audio tapes , leading to Swift finally issuing a statement with her famous line, "I would very much like to be excluded from this narrative," featured at the end of the "Look What You Made Me Do" music video.

The video for "Look What You Made Me Do," the album's first single, encapsulates Swift's fierce presentation of herself. The video features Swift in various settings: a zombie, an heiress-like figure clad in diamonds in a bathtub, a biker chick, her sitting on a throne as a snake served her tea ( the symbolism !!!), etc.

In a knowing and meta moment, Swift stands atop a mountain of past iterations of herself — the “old Taylor” who is “dead,” as the song’s lyrics declare. (More on those old Taylors below.)

Oh, and speaking of snakes, remember when Kim Kardashian famously (but perhaps indirectly) called Swift a "snake" on Twitter and then Swift used 35-foot inflatable snakes as set pieces on her Reputation tour? Yeah, us too.

'1989' (2014)

As the song "Style" goes, Swift certainly had that "red lip, classic thing," going on during her "1989" era. During this time, Swift transformed into the global pop star she is today — and had the look to prove it.

While all of Swift's previous albums focused on a country sound (with "Red" dipping into both pop and country), she made the full transition to pop with "1989" — which New York Times music critic Jon Caramanica called a "thriving" era for her.

The aesthetic of “1989” celebrated youth and the freedom that comes with growing up — but also a sadness, too.

She seems to long for what’s already passed her by, a craving for nostalgia made evident from the polaroid-inspired cover art Swift chose for her 2014 album, as well as the accompanying polaroid photo series.

One of the biggest changes for Swift to come out of her "1989" era was the bob haircut she sported for much of this album's span. She also donned red lipstick and nails, white sunglasses and polka dots — and lots of sequins.

And who could forget some of the unforgettable music videos that were released for "1989"?

“Blank Space,” one of the singles off “1989,” is Swift playing into the public's perception of her — that she’s a love-crazed woman with a Rolodex of love interests — and the music video is a dramatization of that. Swift plays a rich woman who turns mad and ruins her boyfriend's life until the next guy comes along.

In "1989," Swift seemed to be coming into her power and having fun while doing so.

'Red' (2012)

As the album name suggests, Swift certainly incorporated the color red into a lot of promotional assets for this album — but that wasn't the only sartorial trend to come out of this era.

For example, around the time of "Red's" release, Swift started consistently wearing her trademark bangs hairstyle.

Another attention-grabbing look from her "Red" era was an outfit from her "22" music video, where she's wearing a shirt that says "not a lot going on at the moment" with a black hat and shorts.

At the time in 2013, the phrase wasn't as significant as it is now — but in 2020, Swift used this phrase not once, but twice in Instagram posts to hint at a pattern of her dropping surprise albums. Swift certainly knows how to keep the fans on their toes.

'Speak Now' (2010)

"Speak Now" walked so "folklore" and "evermore" could run. When you think of "Speak Now," think romantic — flowing dresses and flowing hair. During the era of "Speak Now," Swift embraced lush aesthetics and added an air of fantasy to the promotion of this album.

One of the songs on the album that perfectly depicts this fairy tale energy is "Enchanted," which coincidentally is the most streamed song on the 2010 album, coming in at over 300 million streams according to Spotify .

'Fearless' (2008)

"Fearless" marked the time when Swift really started making an international name for herself as a country-pop singer/songwriter.

"Fearless," Swift's second album, is chock-full of hits: "Love Story," "You Belong with Me," "Fifteen," "White Horse," among others.

Throughout the “Fearless” era, Swift seemed to start exploring her style — and embracing her individuality — more. This was the era of Swift's legendary big, blond curls.

'Taylor Swift' (2006)

“Taylor Swift,” her debut album released in 2006, was the start of what was to become a very long and successful career.

This album solidified Swift as an up-and-coming country singer. As a girl from a small town in Pennsylvania, Swift really embraced the “just a girl with her guitar” vibe as she began navigating her place in the music industry.

If the first few seconds of "Our Song" don't already send you back to awkward school dances and singing in the back of your parents' car ... it's not too late to make some memories with the song.

More about 'Midnights'

• Taylor Swift says 'Anti-Hero,' new 'Midnights' song, will delve 'far' into her insecurities
• Everything we know about Taylor Swift's new album, 'Midnights'
• ‘Midnights’ tracklist: Song names of Taylor Swift’s new album

Madeline Merinuk is a writer and newsletter editor at TODAY.com where she reports on pop culture, lifestyle and trending news. She's a graduate of Hofstra University with a B.A. in Journalism.

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‘Reputation (Taylor’s Version)’ Incoming? Fans Left in Deep Speculation as Taylor Swift Continues Dropping Easter Eggs on Eras Tour

Deciphering cryptic hints and tantalizing clues is par for the course for Taylor Swift devotees. Over the years, the music sensation has perfected the art of keeping her on the edge of their seats. And truth be told, Swifties love to play into it too. As Taylor Swift swept through Europe on her Eras Tour, the borderline Sherlocks, with their detective hats firmly in place, spotted some more Easter Eggs. 

These cryptic clues pointed toward the much-anticipated 'Reputation (Taylor's Version)', which has long been the subject of speculation. The first clue was the T-shirt from her ‘Red’ set she wore at the Paris stop of the Eras Tour. The T-shirt read, “ THIS IS NOT TAYLOR’S VERSION ”, which led many to wonder whether the pop star was hinting at the re-recorded album being on the horizon. Fan page Nostradamus Insider on X recently claimed that " the announcement is scheduled for June ".

When the Eras Tour resumed in Tokyo this year, all the surprise songs at the shows referenced themes of falling apart. This was once again interpreted as a cryptic hint, as a huge part of the 'Reputation' era was about a quote from the songstress that said, " When she fell, she fell apart ." All these clues prompted fans to rack their brains to the maximum. 

They flooded X with their speculations about the much-anticipated 'Reputation (Taylor’s Version)'.

Fans are cooking up all kinds of theories about Taylor Swift's 'Reputation (Taylor’s Version)'

Musicians are often not allowed to re-record their albums until five years after the release date. Taylor Swift released ‘Reputation’ in November 2017 and gained the legal right to re-record it in November 2023. Therefore, there is no reason for fans not to pick up on all the cryptic hints and Easter eggs that hint toward the re-release of the album.

Many fans also speculated about the date of the album’s release. At the Tokyo concert, before playing ‘The Outside’, Taylor Swift joked that the song was 175 years old. This led Swifties to think that August (175 days from February 9) could be the day everyone had been waiting for. While some also believed it could be June. 

Even though there is no word regarding the tracklist of ‘Reputation (Taylor’s Version)’ yet, the pop star did mention in her TIME interview that the vault tracks will be " fire ” . With that hope, it looks like fans will be getting the end of all these clues until the album drops.

What do you think about fans' speculations about 'Reputation (Taylor’s Version)’? Let us know your thoughts in the comments below!

Taylor Swift's created an 'era' buzz on social media. So, what era are you in?

By now you have probably heard about Taylor Swift's record-breaking Eras Tour.

During this tour, Swift performs songs from almost all of her albums, spanning most of her music career in one show and bringing each era to life.

Her use of the word 'era' has created a buzz for social media users, Swifties and non-Swifties alike, who are coining the era that they feel they fit into.

Some people relate to Swift's albums saying that they are in their "lover era" or their "reputation era."

Eras Tour Taylor Swift's Eras Tour concert set a record for data usage at MetLife Stadium: report

Need a break? Play the USA TODAY Daily Crossword Puzzle.

Some are taking inspiration from Swift and defining their own eras based on where they are in their life, mentally or physically. For example, social media users across various platforms such as X, formerly Twitter, and TikTok have said things such as:

• "I am in my student era."
• "Definitely in my healthy era."
• "In my vacation era!"

Online quizzes and social media filters have also been created across various platforms which are designed to tell users which era they are in.

With 146 announced tour dates, $2.2 billion in U.S. ticket sales alone, and at least 72,000 spectators per concert in the United States according to Statista , Taylor Swift is definitely in her success era.

What era are you in?

• Nov 7, 2022
• 13 min read

100+ Taylor Swift Eras Tour Outfit Ideas + What to Wear to A Taylor Swift Concert!

Updated: May 13

It's been a long time coming but.... it's been a crazy few years for miss Taylor Swift. She's dropped hint after hint, easter egg after easter egg, song after song, music video after music video!! She's truly a great entertainer and artist, and genuinely one of my favorite musicians to fangirl over.

I got tickets to Taylor Swift's Era's tour, and am trying to decide what era I should go as. . I can't wait to see what Taylor Swift's concert outfits are for this tour!

What do I wear to a Taylor Swift concert? Especially to the Eras tour?

Attendees are planning to wear outfits inspired by their favorite Taylor Swift era. There are ten eras total: Taylor Swift (Self-Titled), Fearless, Speak Now, Red, 1989, Reputation, Lover, Folklore, Evermore, and Midnights. Each era has its own vibe, color aesthetic, and specific pieces Taylor wore during those periods. For example, Reputation is an absolute classic, with snake print, black leather, and tons of sass. Or maybe the Red era? I mean, that one IS my favorite Taylor Swift album. Come as a sad autumn girl with a red scarf, black high-waisted shorts and oxfords— that's definitely a vibe.

But as I was thinking through this, I thought maybe I could make mood boards and help others find the perfect Taylor Swift outfits from amazon to wear to Taylor Swift's concert on her The Eras Tour! I assure you, while putting this list together, with each era I worked on I listened to the album ;) Guaranteed inspiration!

Because of each stadium's bag policy, concert-goers need to bring a clear see-through bag to the venue. Here are a few realyl cute ones I've found. The first is pretty simple, but you can find clear bags that are really stylized to fit your eras tour outfit!

I'm also seeing a lot of people at Taylor Swift's concerts wearing body glitter and hair gems! Here are some options online that are great for doing glitzy hair and makeup the day of the Eras tour concert. The hair gem style has been SUPER popular, and you'll find a lot of other gals at the tour that are rocking similar!

To start off, here are a few pieces that would be good for any of her eras. Concert attendees are wearing "Friendship Bracelets" (a nod to the song You're On Your Own Kid), and the era's charm bracelet as well, which are both available on Amazon!

Jump to Each Taylor Swift Era

If you click on each link, it'll jump to each era and has Taylor Swift eras tour outfit ideas for each. I'll even include items you can buy that fit into each outfit!

🪶📜🤍 NEW!! The Tortured Poets Department (TTPD) outfit ideas

UPDATE! Taylor Swift's Eras Tour stage outfits   

🦋 👢 Taylor Swift Era outfit ideas

💛 ✨ Fearless Era (Plus Taylor's Version) outfit ideas

✨ 💜 Speak Now Era (Plus Taylor's Version) outfit ideas

🧣 🍁 Red Era (Plus Taylor's Version) outfit ideas

🕶️ 🗽 1989 Era (Plus Taylor's Version) outfit ideas

🐍 🖤 Reputation Era outfit ideas

💘 💋 Lover Era outfit ideas

🌲🧺 Folklore Era outfit ideas

🌿 🍾 Evermore Era outfit ideas

🕰️ 🌙 Midnights Era outfit ideas

The Tortured poets Department (TTPD) Era

Blondie's latest album, "The Tortured Poets Department," not only captivates with its haunting melodies and introspective lyrics but also showcases a distinct fashion style and creative direction that I absolutely love. Drawing inspiration from the album's themes of introspection, longing, and poetic melancholy, Swift's fashion aesthetic exudes a sense of timeless elegance fused with dangerous edge. She's been donning a mix of vintage-inspired pieces and modern silhouettes, often layered with intricate details like lace, embroidery, and statement accessories.

How to dress in Taylor Swift's TTPD era outfits

To capture Taylor Swift's "The Tortured Poets Department" era style, channel a blend of romanticism and vintage flair. Taylor has established a very dark, romantic and victorian feel for this era, both in her promo photos and videos, but also her new set at the Eras tour (premiered in Paris, May 2024).

The Tortured Poets Department vibe:  whites, victorian details, old-time 20's era makeup, and anything that feels like pure unadultered female rage. ;)

Where to find these The Tortured Poets Department outfits:

Taylor Swift's Stage Outfits

If you want to come to the concert the MOST prepared, you can dress like the current Era: the Eras era! Pretty meta, right? Here are some of the outfits that Taylor's been wearing on her tour that you can recreate in your concert outfit:

Stage outfit 1— Midnights era Lavender Haze jacket

Taylor wears a pink/lavender sparkly dress with a fun faux-fur lavender coat. You can find a super sparkly dress and add a lavender faux fur coat, and look just like Taylor!

Stage outfit 2— Evermore era pink dress

Taylor's whimsical pink dress during her Evermore era is GORGEOUS. Play up your own ethereal vibe and wear a similar dress to the Eras tour!

Stage outfit 3— Reputation era jumpsuit

Taylor wears this awesome one-legged jumpsuit with red snakes all over it. You can buy a black sparkly jumpsuit and attach red snake appliqués to create a look similar to it.  

Stage outfit 4— Sparkly RED era jacket

The RED era (my favorite!) has Taylor donning a long red sparkle trench coat. You can look similar to this in either this red velvet long trench I've found, or a men's sparkly suit jacket!

Stage outfit 5— "A LOT Going On At The Moment" shirt

She's reinvented her own RED era look with a shirt that instead of saying "Not a lot going on at the moment" it says "A LOT going on at the moment"! I've found a shirt that says exactly that new phrase on Amazon. Taylor also pairs it with a pair of sparkly black bottoms and a black hat.

Stage outfit 6— 1989 era green two piece

A very Taylor typical outfit, more sparkles! And this time we're working with fun and bright green. She has a sparkle fringed two piece set on stage.

Taylor Swift Debut Era

T-Swift's self-titled album is a classic, with songs like "Picture to Burn", "Stay Beautiful", and "Should've Said No". With so many Taylor Swift album era options, this one will surely stand out and be super identifiable.

Taylor Swift's debut album is a whimsical journey through the enchanting world of teenage dreams and heartaches. Bursting with charm and a sprinkle of country sweetness, the album encapsulates the essence of Taylor's early years as a rising star. The aesthetic is like a vintage photo album, filled with snapshots of innocent crushes, teardrop-stained diaries, and the magic of first loves. The vibe is undeniably cute, as Taylor's relatable lyrics and catchy melodies transport you to a world where love letters are written in glittery pens, and every emotion is felt with an extra touch of sparkle. It's a musical hug from the past that leaves you with a warm, fuzzy feeling and a desire to dance around your room like no one's watching.

How to dress in Taylor Swift (Self-Titled) era outfits

When you want to dress like the self-titled Taylor Swift album, you've got to transport yourself back to good ol' 2006! That means low rise flare jeans, floral dresses, and plenty of cowgirl boots. Taylor's look back then involved more soft, butterfly-like looks that harken back to her country roots.

The Taylor Swift Debut vibe: Teals, greens, butterfly, cowgirl, floral, low rise jeans, and flannels.

Where to find these Taylor Swift (Debut Album) outfits:

Moving onto Taylor Swift's sophomore album, Fearless...

Fearless Era (Plus Taylor's Version)

Fearless is when Taylor Swift really started to gain speed in the music industry, and the era evokes an true nostalgia for the early Tay years!

Taylor Swift's "Fearless" album, both the original and Taylor's version, exude a timeless charm that feels like a musical hug from a dear friend. The aesthetic is a blend of sunlit fields and starlit nights, capturing the essence of young love and fearless adventures. With a dash of country twang and a sprinkle of pop magic, the album's vibe is irresistibly cute, much like a handwritten love letter sealed with a kiss. Taylor's reimagined version adds an extra layer of nostalgia, like finding a cherished childhood toy in the attic. It's a journey back to a place where heartbreaks were mended with laughter, and every melody carried the promise of a new beginning. The vibe is like a cozy sweater, warm and comforting, inviting you to relive those moments and create new memories with the same wide-eyed wonder.

How to dress in Taylor Swift Fearless era outfits

She loves sparkly dresses. Always has, always will. But this was the first era to REALLY bring that to the forefront. Soft whimsical touches, earthy kind of feelings, with a little bit of edginess.

The Taylor Swift Fearless vibe: Golds, sparkly dresses, fairy-tale fluff, elastic headbands, cowgirl boots, and boho.

Where to find these outfits:

Next up is Taylor Swift's third album, Speak Now! You can get inspired by the original Speak Now era, or the new Taylor's Version.

Speak Now Era

A fairytale in a nutshell, Speak Now era is like a sparkly purple dream.

Taylor Swift's "Speak Now" album is a whimsical fairy tale spun with the threads of love, courage, and a sprinkle of daydream magic. The aesthetic is like a storybook come to life, filled with enchanted forests and castle walls where Taylor fearlessly takes center stage. The vibe is both daring and adorable, as if each song were a secret whispered in a moonlit garden. With a blend of country roots and pop melodies, the album dances through the pages of a romantic novel, where every chorus is a chapter and every bridge a thrilling plot twist. It's a musical adventure that invites you to join Taylor in a world where love conquers all, and each note is a charming invitation to step into a dreamscape where happily ever afters are set to a delightful melody.

How to dress in Taylor Swift Speak Now era outfits

I tapped into a few iconic Taylor Swift outfits from the Speak Now era, which welcomed in her love for oxfords, vintage pieces, and an overall romantic take on everything. Finding the perfect halter purple dress from Speak Now era is ESSENTIAL. I've added the one I found below!

The Taylor Swift Speak Now vibe: Purple EVERYTHING, the number 13, slouchy beanies, flannels, twee Oxford heels, whimsical dresses, and revenge. Lots of revenge.

Here are some more modern versions of the Speak Now era (now with Taylor's Version!!)

Next is my FAVORITE era, the RED era!

Red Era (Plus Taylor's Version)

Arguably the best Taylor Swift album, hands down. RED is my personal favorite from her discography, mostly because this is the era where I because a HUGE Taylor Swift fan, rather than just a casual listener. All of the raw pain and anguish in this album make this era (and the TV era!) probably what I'm going to choose for the Taylor Swift: The Eras Tour!

Taylor Swift's RED era is a sartorial symphony of passion and bold statements. The clothing aesthetic is a captivating blend of vintage glamour and modern sophistication, reflecting the album's emotional rollercoaster. Taylor dons iconic red dresses that symbolize both heartbreak and empowerment, showcasing her fearless style evolution. Picture timeless silhouettes, chic high-waisted shorts, and classic red lips that become a signature touch. The vibe is a mix of retro vibes and contemporary chic, with Taylor effortlessly balancing elegance and edge. From the glitzy red-carpet gowns to the laid-back yet stylish streetwear, every outfit in the RED era tells a story of self-discovery and resilience. It's a fashion journey that captures the essence of love, loss, and the vibrant hues of a life lived unapologetically.

How to dress in Taylor Swift RED era outfits

This era probably has some of the most iconic fashion moments of Taylor Swift's career. The Taylor Swift red tour outfits were amazing. The "We Are Never Ever Ever Getting Back Together" and "22" looks just scream 2012! Now ten years later in 2022, this style is still just as amazing and showstoppping... and iconically RED . Try to find a good striped shirt and some tailored high waisted shorts, and add a pair of red Keds to complete the look!

The Taylor Swift RED vibe: The color red (bright, like the original, or deep, like Taylor's Version), spectator Oxford shoes, heart sunglasses, fedora hats, high wasted shorts, and KEDS.

The "Not a lot going on at the moment" shirt is a classic for sure. You can buy it below. Also, with Taylor's new tour, she has a shirt that says "A LOT going on at the moment" too, which is featured here where I have some outfit ideas that are inspired by her concert looks from this Eras era!

During the show, Taylor gives her fedora-type hat to someone special in the audience. You can match her by wearing a black hat from her RED era!

From the RED Taylor's Version album cover, don a trench coat and a burnt Sienna newsboy cap, and the autumn leaves start to fall like pieces into place for your Taylor Swift concert outfit.

I Bet You Think About Me - Taylor Swift concert outfit idea

Something from RED Taylor's Version that is an instant showstopper: the I Bet You Think About Me outfit!

Here's where you can grab it:

Onto many people's favorite -- 1989!! This is the most recent Taylor's Version to come out. "1899 (Taylor's Version)" is not just an album; it's a captivating invitation to step into a lyrical ballroom where each song is a dance through time, and Taylor is the enchanting guide, gracefully leading us through the echoes of a century past.

A HUGE era for Taylor, commercially and her tour! She has so many fun and glitzy looks from this 1989 era. I pulled some Taylor Swift tour costumes from amazon that will make people double-take.... wait, is that Taylor Swift?? No? Shake it off!

How to dress in Taylor Swift 1989 era outfits

Be sure to wear plenty of sequins, shiny fabrics, and two-piece outfits for a true 1989 era look from Taylor Swift! Add on the quintessential white rayon-type sunglasses to look like a true 1989 fan.

The Taylor Swift 1989 vibe: Sequins! Lots of blues and silver sparkles, crop tops, white rayon sunglasses, and sparkly fringe.

One of these outfits is a callback to Taylor's look at the 2016 Grammy Awards. I think it's such a unique outfit to wear to the Era's tour, because it's not exactly a "era" look, but something SO iconic from that era! Also, can you GET more 1989 than a pair of white rayon sunglasses? They were a staple piece in Taylor Swift's 1989 era.

A callback to a Swift inside joke, the yellow "No It's Becky" shirt is available on amazon!

Seagulls everywhere, on everything. With the new 1989 Taylor's Version coming out, the coastal pale blue vibe is going to be a good choice.

If you want to be a little silly, you could come literally dressed like a seagull:

Reputation Era

This era is the most similar to my own personal style, so when I attended the Rep tour, I was living my best life!! All her songs have a pop edge to them, so make sure to dress accordingly.

How to dress in Taylor Swift Reputation era outfits

Wear as much snake print, black, fishnet, and combat-wear you can find. The more you look like a hell-raiser, the better for Taylor Swift reputation outfits. I've added in a few cool amazon t-shirts in here as well from the era!

The Taylor Swift Reputation vibe: Snake print, black sequins, camouflage print, chains, combat boots, and slicked back hair.

Much like her album cover, you can find a newspaper Reputation dress below!

Lover was all bright pink and multicolored, and it was AMAZING. The fun songs (and some deep love songs) created an incredible album from Taylor Swift.

How to dress in Taylor Swift Lover era outfits

Pink, lots of pink. Actually, all pink. Just kidding! I put together some outfit ideas that are inspired by some of her performance looks and music video outfits from the Lover era.

The Taylor Swift Lover vibe: Lots of pink, multicolor, fringe, pearls, iridescence, hearts, and sweetness all around.

Grab a hot pink jacket and pearl sunglasses to look like Taylor from "You Need to Calm Down"! Choosing to wear a pastel sky print is such a Lover look, similar to her album cover!

Check out these gorgeous Lover-esque earrings and accessories:

Just like in the "ME!" music video, you can wear a heart shaped top like Taylor for the concert.

Makeup for your Lover eras tour outfit

If you're wanting to dress up as Taylor's Lover era, it's a sweet detail to do the heart shape makeup over her eye like she does on her album cover! In order to do that, you'll need two main items: liquid latex and skin-safe pink glitter. You can find them here:

I've used the liquid latex above before and it works really well. All you'll need to do is outline the heart around your eye with the liquid latex, wait for it to get tacky, and then apply the pink glitter!

Folklore Era

If you aren't the sparkly-dress Taylor Swift fan, and want to be a sad cottage-core girl, here is your chance! This album screams alone-in-the-woods-and-in-the-feels.

How to dress in Taylor Swift Folklore era outfits

Tap into the cottage-core look and opt for some comfy sweaters, cardigans, and ditsy floral prints. I've grabbed a few items that look similar to the outfits she wore on some of her photoshoots from this era.

The Taylor Swift folklore vibe: Knit sweaters, plaid jackets, chunky boots, mushrooms, trees and a general folksy vibe.

Evermore Era

Am I crazy to say that Evermore is one of my favorite TSwift albums? It's definitely the most forgotten one, but WOW does it have some bops, both sad and lovely.

How to dress in Taylor Swift Evermore era outfits

This era was so short-lived, but it gave us some beautiful looks! An easy go-to would be the brown/orange plaid jacket from Evermore. (I've linked on similar) Also, the Willow music video is a huge inspiration for these, and other Swifties will know exactly what you're going for!

The Taylor Swift evermore vibe: Deep plaids, ethereal jewelry, greens, leather boots, turtlenecks, and flown dresses.

From the "Willow" music video, you can choose a more whimsical and fairy-like look to fit in with the Evermore era! Below you can also find a dark green velvet cape like she wears during her Evermore set at the Eras Tour!

Midnights Era

Midnights only came out a few weeks ago while I'm writing this, so I'm still reeling from this album release! I know from the second I hear "Anti-Hero" that it would be an instant classic.

How to dress in Taylor Swift Midnights era outfits

When it comes to the looks from Midnights era, they span from glitzy blue midnight dresses and plenty of sparkles, mixed with vintage looks that evoke a sense of 70s retro. Combining these all together will be the ultimate Midnights tour outfit!

The Taylor Swift Midnights vibe: Honestly, Taylor's Midnights aesthetic is all over the place, but can be boiled down to: 70s vintage, starry night, retro, oranges, blues, lavender, clocks, and anything, and I mean anything that is bejeweled.

Inspired by her 70's glam looks in much of the material for the release of her album midnights, you can don some burnt orange and corduroy and fit in well! The top and fur jacket look similar to the starry dress Taylor wore out when she was promoting "Midnights". For a more casual "Midnights" look, you can wear this sheer celestial top as well. Check out some of these that also scream "Lavender Haze"!

Where're ya going? You going out tonight? ;)

You can find a corset similar to Taylor's from her "Bejeweled" music video!

I hope you find some awesome inspiration on what to wear to Taylor Swift's The Eras Tour! See ya there :)

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14 Comments

Such cute outfits and a big help

Amazing! It really lifts my spirits that I've helped other Swifties find a good outfit for the Era tour. I hope your concert is epic!

This was so helpful I got so many compliments on my outfit

Yay!!!! I'm so, so glad this helped, it makes me so happy. I'm excited for my tour stop (Pittsburg!) to show off my Taylor Swift era outfit; I'm going with Red.

This is an amazing resource! I’m still looking for Red inspo. Do you have any pant/shirt ideas? I’m not into dresses that much.

Thank you so much! If I find anything worth sharing, I’ll put the links down here.

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Eras Tour Outfit Ideas

If you plan on attending Taylor Swift’s, The Eras Tour, this post is for you. One of the most fun parts about seeing Taylor Swift live and perform for 3.5 hours, is that the entire audience is also on theme.

I don’t think I’ve ever been to a concert before that was quite like this. Not only was this one of the best concerts I have ever been to, but everyone, and I mean everyone, was dressed up in their favorite Taylor Swift era. Whether you were an OG Swiftie and have been listening since her debut album, or you’re more of a newbie like me who came around in her pop era, 1989, you can dress however you like for this epic concert.

To get you excited for your upcoming Eras Tour experience, here are some great Taylor Swift Eras Tour outfit ideas for each era. From iconic looks from Taylor’s albums, music videos, to tour outfits, these are sure to get you in the mood to sing and dance your heart out for 3.5 hours. Oh and yes make the friendship bracelets and share them with your new Eras Tour friends you meet along the way.

Debut Era Outfit Ideas

While The Eras Tour does not cover any songs from Taylor Swift’s self titled album that she released in 2006, you can still represent your favorite album with some of these fun pieces. Tim McGraw, Teardrops On My Guitar and Should’ve Said No are a few favorites from this country album.

Embrace the country vibes and wear fun cowboy boots, and a nod to the teal dress she wore to perform, and butterflies on the album cover.

Fearless Era Outfit Ideas

Released in 2008, Fearless was a country album with a few Taylor classics. Taylor’s Version of Fearless was released in 2021 with vault songs. But a few classics on this album include “Love Story”, “You Belong With Me” and of course, “Fearless”. And my personal favorite is the vault song, Mr. Perfectly Fine.

Her performances from this era are all about the gold fringe, sparkle and cowboy boots. Draw outfit inspiration from the gold fringe, or Love Story and be a Juliet in a love story, and lastly, take a look out of the iconic You Belong With Me music video.

Fearless Era Outfit Fringe Dress

During The Eras Tour for the Fearless era, Taylor is wearing a gold (and now gold and black) fringe tinsel style dress. It’s such a fun almost flapper style dress which is really easy to find for a quick outfit. But wear anything with gold and glitter and you’ll be good to go!

Love Story Era Outfit Idea

This Romeo & Juliet inspired love song can have you wearing a Victorian style dress to the concert. Step into a fairytale dress for this ensemble.

You Belong With Me Outfit Ideas

You have a few options to represent the You Belong With Me Song whether it’s the plaid pajamas and Junior Jewels tee that you can DIY along with glasses, or a band outfit, you have a few things to try here!

Speak Now Era Outfit Ideas

Speak Now was released in 2010, and Taylor’s Version was released in 2023, and this country album is packed with incredible bops. And some of her best love songs like “Dear John”, “Enchanted” and “Long Live” to name a few. And my personal favorite (and remember, I don’t even like country) “Mean”. Hands down my favorite song in her country era. You can’t tell me that’s not the best country bop.

This era is ALL about all things purple. It’s feminine, it’s full of love so lean into the super feminine vibes. Lots of tulle, glitter, and butterflies. This is an easy one to accomplish if you have a great purple dress in your closet you already love to wear. Add some cowboy boots and dance away.

Red Era Outfit Ideas

A few of my favorite songs from the Red Era include “All Too Well” (the 10 minute version obviously), “22” and “I Knew You Were Trouble”. From the vault, a personal favorite of mine is “Message In A Bottle”. For me, this was the album I started to like a few songs that crossed over to more pop in 2012-2013. And Taylor released Red, Taylor’s Version in 2021 along with some amazing vault songs.

And while a red lip is instantly what we think of for Taylor Swift, I think this era requires it for sure. Red lipstick, red nails, this is the RED era after all. PS, here’s some of my favorite red lipsticks that don’t budge.

22 Outfit Idea

The most iconic look of the era may be the graphic tee, black hat and shorts and this is such an easy outfit to put together with things you likely already have on hand. DIY your t-shirt or pick up a fun one on Etsy. Pair with black shorts and loafers.

Ringmaster Outfit Idea

Taylor Swift’s Red tour had a whole ringmaster vibe to it. So you can also lean into this trend with a cool ringmaster jacket paired with sequined shorts or even a pair of your favorite denim jeans.

1989 Era Outfit Ideas

This is the album that turned me into a Taylor Swift fan. I am not into country, so when 1989 came out in 2014, I was hooked as a pop music fan. The electronic pop vibes had me obsessed. There are so many options for 1989 and I love them all!

A few of my favorite songs from the 1989 album include “Blank Space”, “Style”, “Bad Blood”, “Clean”, and all of the vault songs (these may be my favorite songs of hers from her entire discography). She released Taylor’s Version of 1989 in 2023 while on The Eras Tour.

With so many great songs from the 1989 Era, you have a lot of options for outfits. You can try outfits inspired by the songs, music videos and of course, her Eras Tour outfits like matching sequined pieces and sequin dresses.

Style Era Outfit Idea

This song just screams a matching sequined set. Taylor rocks a few variations of it on The Eras Tour so you can pick and choose a fun color for this.

1989 Outfit Ideas

Go more comfy in 1989 graphic concert t-shirts , or a a NYC tee and hat. Add a denim jacket, mini skirt and cute Chucks for a simple and comfortable outfit for enjoying The Eras Tour.

Skater Skirt Outfit Ideas

The skater skirt and bomber jacket is the perfect combination for a 1989 Eras Tour outfit idea. So many fun sequined options to shop too. And you can just style with a Converse for ultra comfort. Taylor has recently upgraded her matching sequined sets on The Eras Tour to reflect a sequined skater skirt which I think is truly a nod back to the 1989 era.

Reputation Era Outfit Ideas

One of my favorite albums from Taylor Swift released in 2017 includes a few favorite songs like “Ready For It?”, “I Did Something Bad”, “Look What You Made Me Do”, and “Dress” (a personal favorite). This album is all about the media scrutiny and the snakes who tried to tear her reputation apart. Snakes are a must for this era along with lots of black, leather and mesh. This era is all about sexy, edgy and black.

And yes, we are all anxiously awaiting for Taylor’s Version of Reputation and I can not wait for it to finally arrive.

Reputation Eras Snake Outfit Idea

This snake bodysuit is so fun and different. I would add a black tube top under it if you are not into how revealing it is. Pair these fun tops with black denim, or black leather shorts or skirts for easy and comfortable outfits. And for shoes, black combat boots work great.

There are also a few fun snake dresses you can shop or dresses that mimic Taylor Swift’s Reputation bodysuit in The Eras Tour. And don’t forget a few fun Reputation eras accessories like snake rings and a choker with a snake on it to mix TTPD and Reputation.

Newspaper Print Outfit Idea

The Reputation Era is also synonymous with this newspaper print. There are a few fun pieces to shop that would be great with what you probably already have in your closet, black shorts or denim, and call it a day. This print is represented on the album and much of her Reputation tour.

Lover Era Outfit Ideas

One of my favorite albums, Lover was released in 2019 which was her first album she owned fully. Lover is full of beautiful love songs and pop favorites. From “Cruel Summer”, “Lover”, “The Man”, “False God” and more. I could go on, it’s one of my top 3 albums. Lots of pinks and blues and pretty lover details from hearts and girly flowers.

Lover Eras Tour Outfit Ideas

So much of the Lover era is full of pinks and blues, and lots of rainbow inspired looks with the album cover background. Try wearing a sequined matching set in one of these colors, or just embrace the colors of the album in comfortable pieces like a pink or blue denim set. Don’t forget to add some heart earrings!

The Man Era Outfit Ideas

Sequined blazers are easy to find so why not replicate Taylor Swift’s The Man outfit from The Eras Tour. I especially love this red sequined blazer. Pair with sequined cowboy boots or go more comfortable in a white sneaker .

Folklore and Evermore Era Outfit Ideas

Combining Folklore and Evermore since Taylor Swift recently updated her set list to also combine these two eras. Folklore was released during the pandemic in 2020. And just five months later she casually drops Evermore.

These two albums have more folk, indie vibes to them with a few favorite songs like “Cardigan”, “The 1”, “Champagne Problems” and “August” to name a few from these sister albums.

Folklore Era Vibes

Embrace the cottagecore vibes of this album and era. Try anything from Free People along with some lace-up boots. The more ruffles and tiers to your dress the better! Try a plaid dress too for something different. And don’t forget a braid in your hair to mimic the cover of Evermore.

Mirrorball And Champagne Problems Era Outfit Idea

Embrace mirrorball and champagne hues with one of these fun pieces for a nod to some of the best songs on these albums. Mostly we see the boho dresses and cottagcore outfits for these two eras, but these could be a fun option to try.

Midnights Era Outfit Ideas

The Midnight’s album may be my favorite Taylor Swift album. Released in 2022, this album is hands down my favorite. From songs like “Lavendar Haze”, “Anti-Hero”, “Bejeweled”, “Karma” and my personal favorite, “Mastermind”. I could go on!

For the Midnight’s Era outfit ideas, go for all the sparkles and sequins in shades of navy or maroon. Opt for star prints, celestial prints and sequins. Lean into purple and navy, or go bejewelled if you will, in metallics. And if you want to maybe manifest a Karma album (because who isn’t), Taylor Swift has been wearing a new orange look so why not rock that color too for this era.

All The Sparkles For Midnights

I think this era is really fun to wear and just choose a fun sparkly item whether it’s a top or bottom, and pair it with your go-to comfy bottoms. That’s basically what I did for my Eras tour outfit. And you can try the tinsel fringe jacket that is available at Nasty Gal here.

Anti-Hero Outfit Idea

Another option for the Midnights Era is to try the anti-hero outfit which reflects the 70’s inspiration of the album cover. Just pair some burnt orange, or brown corduroy flares with a striped retro baby tee. Easy and comfortable!

The Tortured Poets Department Era Outfit Ideas

Hands down the best era of the entire show. The Tortued Poets Department (TTPD) was released in 2024 with a surprise second album to accompany it. Taylor Swift debuted TTPD as the newest era at The Eras Tour at the start of the European leg of the tour in Paris April 2024. This is the show I attended and it was just so damn good. From “Fortnight”, to “Down Bad”, “But Daddy I Love Him”, and hands down my absolute favorite was “I Can Do It With A Broken Heart”, this album is packed with incredible tunes.

Tortured Poets Eras Outfit

Go for a white dress, white booties and a choker to achieve the look she donned at The Grammy’s and also in her TTPD performance. This is also perfect for those spring and summer concerts. And yes, white boots are a great investment, here’s how to style white boots so you’ll get some use out of them beyond the concert.

I Can Do It With A Broken Heart Outfit Idea

Since I went to the Paris shows, I feel like no one was in this look but I bet we’ll see it in upcoming shows. Why not dress like a showgirl or the tailcoat jacket with a sequined set underneath it? It’s a fun way to dress up for what I think is the BEST performance of the entire 3.5 hour show.

What will you be wearing to The Eras Tour? With so many great concert outfits and ideas pulled from album covers, music videos and past tour costumes, the options are endless to make them your own. Most importantly, I recommend going in a comfortable look that you can move, sing and dance in.

I opted for a comfortable sneaker, silky cargo pants , and a sequined bra top to represent my favorite era, Midnights. So you don’t have to go all in head to toe, instead, you can just add a nod in a top, or bottom. This should be a FUN evening so keeping your outfit comfortable I think is key! I hope you enjoy your Taylor Swift concert experience, it’s a memorable one!

Before you go, here are a few more things to know before you head to The Eras Tour!

Things To Know Before Going To The Eras Tour

Before you head to The Eras Tour which will undoubtedly be the best night of your life, there are a few things to keep in mind. This is to ensure you have the BEST time, and also feel your best.

Wear Comfortable Shoes

Maybe you’re capable of wearing 4 inch heels for 3.5 hours like Taylor, but I am not. I would opt for a comfortable shoe like a sneaker, or low heel. I think many of the outfits work well with comfortable shoes regardless. But you will likely be standing and dancing the entire time along with long wait times to get out of the stadium and back on trains to get home.

Know The Bag Rule

If you haven’t been to a sporting event or concert in a while, bag rules have changed drastically in the last few years. Check your venues bag rules to make sure you are able to bring your bag into the stadium without any issues.

Know The Chants

There are a few fun chants that fans do during songs like Anti-Hero’s “Taylor you’ll be fine”. This article has all the chants to know!

Eat Before You Go

The concert is LONG and usually there is a decent amount of travel time to and from the venue. I recommend eating a decent size meal before you go so you don’t feel the need to buy stadium food and waste your time and money.

Ear Protection

Especially for small children, ear protection is a must. And as I’ve gotten older, I have honestly considered ear protection at concerts. Loop Earplugs are a really cool new type of earplug that reduces noise but still keeps the music crisp and clear.

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May 29, 2024 at 11:51 am

Love this and ‘Know Before You Go’ is spot on! Stockholm Eras Tour had a zero-bag policy so knowing the bag policy ahead of time was a life-saver because I was able to add biker shorts with pockets to my outfit.

Jessica says

May 29, 2024 at 5:13 pm

ZERO BAG?! What on earth did you do with your things?

May 29, 2024 at 10:47 pm

Sorry, a bit off topic, but what bag are you carrying in the top photo?

May 30, 2024 at 7:26 am

It’s from Welden which is sadly no longer in business. an oldie!

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Where to shop Taylor Swift Eras Tour glitter bodysuits to save you from making your own

Put the glue gun down, we’ve found the perfect The Eras Tour bodysuit from £15 to suit any of Taylor Swift’s eras, from Lover to Reputation

• 07:56, 1 JUN 2024

Last June the word on everyone’s lips was Barbie, but this coming month there’s a new blonde dominating social media: Taylor Swift The singer is set to bring her The Eras Tour to the UK in just a few weeks ( you can buy resale tickets here if you didn't get your hands on one ), meaning we're all gearing up for the live shows by planning our outfits.

If you’ve scrolled through TikTok as of late, you’ll know ticket holders have been getting their glue guns and DIY equipment out to make their own personalised bodysuits, dresses and boots, all inspired by one of Taylor’s eras. And you’re not sure what an ‘era’ is, you probably aren’t a Taylor superfan, but nonetheless, it’s a specific style linked to one of her albums. Take Lover, for example. Those dressing to the tune of that era will be sporting whimsical hearts and pastel pink fabrics, while Reputation dressers will be sporting darker colours and snake motifs.

So, if you’re looking for outfit inspiration but don’t trust your DIY skills enough to create your own look, we have just the bodysuits to suit each era that look like they could be part of Taylor’s tour wardrobe. Here are the top buys from £15…

Sunset Ombre Mesh Cross Halter Jersey Bodysuit, Karen Millen, £38.25 here

This wrap-around halter top and subtle ombré finish make for a gorgeous Lover outfit. The mesh material allows for unrestricted movement – perfect for dancing the night away. Pair the top with either white pants or a long, floaty maxi skirt; the choice is up to you.

Runaway Rockstar Bodysuit, Free People, £58 here

The sleek red bodysuit combined with a plunging U-neckline and frill-like bow on one shoulder gives off the cool-girl vibes of the Red album. It is form-fitting and stretchy, allowing for comfort the entire time you wear this piece. Pair it with long denim pants or shorts to really channel the Red aesthetic.

Midnights era

Blue Volume Sleeve Sequin Bodysuit, Boohoo, £15 here

Decked out with shimmering sequins, this bodysuit makes for a perfect Midnights outfit. The blue sequins reflect multiple colours but still fit the overall midnight aesthetic that you’ll be looking for. This would go perfectly with black bottoms or white shorts, whichever you choose.

Reputation era

Bardot Arie Twist Knit Bodysuit, Anthropologie, £79 here

This all-black, versatile bodysuit could be worn for a lovely date night or during your Reputation era. The shoulder cutouts make for a sleek and timeless look but also give your outfit a little bit of edge. Pair this piece with a cute mini skirt or even a pair of jeans to give yourself the Reputation moment you’ve been looking for.

Speak Now era

Topshop Etta embroidered flower body in lilac, ASOS, £32 here

This stunning V-neck bodysuit has floral embroidery that scatters the entire bodice, perfectly fitting the Speak Now era. Try pairing this piece with a black mini skirt and any platform shoe you have in your wardrobe.

Fearless era

Sequins Square Neck Geometric Tassel Mini Dress, Cider, £22 here

Inspired by the 1920s American flapper girl, the sequins in this mini dress are made to move to your body as you dance the night away to Taylor. The dress comes in multiple colours, but if you want to stay true to the album theme, pick the champagne shade. Pairing this dress with a simple heel will make for a quick but cute outfit for your Eras concert.

• Taylor Swift
• Most Recent

Taylor Swift’s 2024 ‘Eras Tour’ in Europe: Get tickets for as little as $76

• Updated: May. 29, 2024, 11:33 a.m. |
• Published: May. 29, 2024, 11:32 a.m.

Taylor Swift performs at the Paris Le Defense Arena as a part of her Eras Tour concert in Paris, Thursday, May 9, 2024. AP Photo/Lewis Joly

• Madison Kemeny | [email protected]

North American Swifties are traveling internationally for their best chance at seeing Taylor Swift’s 2024 “Eras Tour” as the singer makes her way through Europe.

Swift kicked off the European leg of her tour — after a two-month break and a new album release — on May 9 in Paris, France. The singer performed for four nights at the Paris La Défense Arena and continued her tour through Sweden, Portugal and Spain.

Fans have noticed Swift’s European dates have been significantly cheaper than her North American concerts. With instances of ticket prices dropping below triple digits, a trip across the pond may very well be worth the extra travel expenses.

Swift still has 42 concerts left on her European leg before she heads back to North America, where prices remain in the thousands.

Where to get tickets to Taylor Swift’s ‘Eras Tour’:

At the time of publishing, the cheapest concert date is Lyon, France (6/3/24), starting at $76 on Vivid Seats .

It’s important to note ticket prices fluctuate frequently in the resale market and vary by city and seating location. Tickets are available for purchase through platforms like Vivid Seats , StubHub or TicketNetwork .

May 29, 30 - Estadio Santiago Bernabeu - Madrid, Spain ( TICKETS )

June 2, 3 - Groupama Stadium - Lyon, France ( TICKETS )

June 7, 8, 9 - Scottish Gas Murrayfield Stadium - Edinburgh, UK ( TICKETS )

June 13, 14, 15 - Anfield Stadium - Liverpool, UK ( TICKETS )

June 18 - Principality Stadium - Cardiff, UK ( TICKETS )

June 21, 22, 23 - Wembley Stadium - London, UK ( TICKETS )

June 28, 29, 30 - Aviva Stadium - Dublin, Ireland ( TICKETS )

July 4, 5, 6 - Johan Cruijff Arena - Amsterdam, Netherlands ( TICKETS )

July 9, 10 - Stadion Letzigrund Zurich - Zurich, Switzerland ( TICKETS )

July 13, 14 - San Siro Stadium - Milan, Italy ( TICKETS )

July 17, 18, 19 - Veltins-Arena - Gelsenkirchen, Germany ( TICKETS )

July 23, 24 - Volksparkstadion - Hamburg, Germany ( TICKETS )

July 27, 28 - Olympiastadion - Munich, Germany ( TICKETS )

August 1, 2, 3 - PGE Narodowy - Warsaw, Poland ( TICKETS )

August 8, 9, 10 - Ernst-Happel-Stadion - Vienna, Austria ( TICKETS )

August 15, 16, 17, 19, 20 - Wembley Stadium - London, UK ( TICKETS )

Who will be supporting Taylor Swift in Europe?

Taylor Swift will be joined by the alt-rock band Paramore, who will open for all her European tour dates.

Their set includes hit songs like “Hard Times,” “Still Into You,” “Misery Business,” “Ain’t It Fun” and more.

What’s the setlist for the ‘Eras Tour’?

With the release of Taylor Swift’s new album, “The Tortured Poets Department” (you can order it here ), the singer has mixed up her setlist from her previous North American dates. The 45-song setlist now includes songs from “Lover,” “Fearless,” “Red,” “Speak Now,” “Reputation,” “Folklore,” “Evermore,” “1989,″ “The Tortured Poets Department” and “Midnights,” in that order.

The new songs Swift is performing from “The Tortured Poets Department” include “But Daddy I Love Him,” “So High School,” “Who’s Afraid of Little Old Me?,” “Down Bad,” “Fortnight,” “The Smallest Man Who Ever Lived” and “I Can Do It With A Broken Heart.”

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Should the UK tax Taylor Swift’s Eras tour to save its grassroots venues?

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A U.K. charity supporting small music venues wants a levy placed on major tours. But would a tax on tours solve the live music sector’s issues? A Northeastern expert is not so sure.

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LONDON — Taylor Swift will return to the U.K. with aplomb on June 7 as she kicks off three consecutive nights of the Eras tour at Edinburgh’s Murrayfield Stadium, playing to a crowd of almost 73,000 screaming fans each night.

Those kinds of attendance numbers will be a long way from her first performance at age 14 at the Bluebird Cafe in Nashville, Tennessee, a venue that has a seating capacity of only 90.

The issue for the U.K. is that its equivalent Bluebird venues are struggling to keep the wolves at bay. Moles, a 220-capacity venue in Bath, a city in southwest England, shut its doors in December after almost 50 years, having played a hand in the careers of artists including Ed Sheeran, Oasis and Radiohead. Other night spots are in a fight for their survival .

The Music Venues Trust (MVT), a U.K. charity that acts to protect grassroots music venues, stated in its annual report that over the course of 2023, it registered the loss of 125 such venues.

At the same time, the construction of arena-sized venues is booming — Co-op Live recently opened in Manchester after a number of setbacks to become the U.K.’s biggest indoor arena, while mega venues are planned for such cities as Edinburgh and Dundee in Scotland, Cardiff in Wales, and Bristol and Sunderland in England.

MVT, backed financially by the likes of Coca-Cola and Ticketmaster, has a proposal to reverse the decline in grassroots establishments. The organization is lobbying the U.K. government for a compulsory £1 ($1.27) levy to be applied on tickets sold for live music events above 5,000-seating capacity.

Mark Davyd, MVT’s chief executive, says that without such financial support, the music industry is facing a “catastrophic failure of artist development.” France has already acted, he points out, with all major live music events required to pay 3.5% of each ticket sale into a fund to support grassroots artists and venues.

Swift is expected to play to 1.1 million people across her summer shows in the U.K., with other Eras concerts taking place in London, Liverpool and Cardiff between June and August. If MVT’s suggested levy was paid on each ticket, it would produce almost $1.4 million to support smaller British venues and their mission to propel The Next Big Thing to stardom.

But not everyone is convinced the levy concept would yield results. David Herlihy , a copyright lawyer and music industry teaching professor at Northeastern University, says the proposal harks back to a “bygone ecosystem” of live music concerts that was disrupted first by social media and then further by the coronavirus pandemic.

“Before social media, music was a congregating magnet. It was all tied to a physical space,” says Herlihy, who fronted the 1980s-era Boston-based indie rock band O Positive.

“Before the internet, before digital media, everybody from Hank Williams, to Elvis Presley, to The Beatles, to The Eagles, to Nirvana, to Taylor Swift, they all traveled the same path. 

“They all wrote songs and rehearsed a lot. They got shows around town, they had enough of a following so that the place could make profit selling alcohol. The business model was alcohol and people in the room, and it worked really well for a long period of time. You had these critical, small places that were breeding grounds for all the little not-yets to become somebody.”

But social media has become a disruptor to that bottom-up model, he argues.

“Now you have TikTok, you have social media … and if enough people watch, then that gets pushed to the foreground and then a lot of people share them, and all of a sudden you have a big following,” he adds.

Herlihy says he “loves this idea of saving venues” from MVT but that it “seems like they are tilting at windmills,” with bigger issues at play, including whether people are still drawn to the idea of club shows in a post-COVID world.

“Are people going to go to the clubs when there is so much else to do?” he questions. “Then you also combine that with the cost of real estate. I think COVID dealt a real body blow to places that were already struggling in the social media era.”

He says any levy would ultimately likely end up being “passed on to the consumer,” meaning higher ticket prices for those attending mega tours like Swift’s or Elton John’s five-year $939 million-grossing Farewell Yellow Brick Road tour.

“At the end of the day, it is not going to be the promoters or the artists saying, ‘OK take my money,’” says Herlihy. “They are just going to tack that on and the consumer is going to pay more.”

Marianna Koli , director of social sciences at Northeastern in London, says there are economic theories to back up why music lovers gravitate toward bigger acts, in a move that leads to largescale arena tours coming to dominate the market.

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“Consumers tend to be keener to spend money on enjoying the work of ‘known’ artists because it involves less risk than supporting newer ones,” says the associate professor in economics.

“And secondly, there is enjoyment in being part of a larger collective. So when people make spending decisions, there is a tendency to favor artists that others know and like, and so there is a snowball effect toward a smaller number of artists.

“The latter point addresses why this Eras tour is so popular and why people are willing to spend so much to be a part of it. You’re not just consuming music, you’re living through and participating in a cultural phenomenon.”

And that phenomenon is being felt in the pockets of attendees, with Britain’s Swifties shelling out heavily in their quest to see their pop idol live. A report by Barclays on the impact of “Swiftonomics” estimates that spending in the U.K. economy will be boosted by almost £1 billion ($1.27 billion) as a result of the Eras tour.

Koli puts that figure into context. She says the economic effect of the 34-year-old pop star’s appearances is estimated to be more than double the £400 million ($509 million) the royal family will bring into the country over the course of the two-and-a-half months that she is in town. But it is likely to be £4 billion ($5.1 billion) shy of the added value amateur sport and exercise usually creates over the same period.

Barclays’ analysts calculate that the average Swiftie will spend £848 ($1,080) on their tour experience, once the costs of travel, accommodation, food, drink and tour merchandise are accounted for. Koli says it was not hard to see how that kind of spending and its subsequent economic reverberations come into play with a tour of this size.

“Between all the Eras tour venues and dates in the U.K., there are something like 1.2 million tickets available, with an average ticket price of £150-£200 ($190-250),” she says. “Large numbers multiplied by large numbers will quickly lead to very large numbers.”

With Britain only just emerging from a cost-of-living crisis that was fuelled by high inflation, for some, that kind of spending will lead to cutbacks and sacrifices in other parts of their lives, Koli speculates, with the tour experience possibly prioritized over something like a vacation.

When Swift steps on the Edinburgh stage, it will be the first time she has headlined a show in Scotland for nearly 10 years and will mark her first U.K. return in six. It is that rarity factor, Koli says, that can lead to fans deciding to throw caution to the wind when it comes to splashing out on an Eras show.

Koli says: “In order to motivate that spend, the tour has to be a fairly unique event and probably limited in availability — it might be difficult to keep up the consumer interest in ‘the Taylor Swift experience’ if similar events happened too often.”

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The Unique Burial of a Child of Early Scythian Time at the Cemetery of Saryg-Bulun (Tuva)

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Pages:  379-406

In 1988, the Tuvan Archaeological Expedition (led by M. E. Kilunovskaya and V. A. Semenov) discovered a unique burial of the early Iron Age at Saryg-Bulun in Central Tuva. There are two burial mounds of the Aldy-Bel culture dated by 7th century BC. Within the barrows, which adjoined one another, forming a figure-of-eight, there were discovered 7 burials, from which a representative collection of artifacts was recovered. Burial 5 was the most unique, it was found in a coffin made of a larch trunk, with a tightly closed lid. Due to the preservative properties of larch and lack of air access, the coffin contained a well-preserved mummy of a child with an accompanying set of grave goods. The interred individual retained the skin on his face and had a leather headdress painted with red pigment and a coat, sewn from jerboa fur. The coat was belted with a leather belt with bronze ornaments and buckles. Besides that, a leather quiver with arrows with the shafts decorated with painted ornaments, fully preserved battle pick and a bow were buried in the coffin. Unexpectedly, the full-genomic analysis, showed that the individual was female. This fact opens a new aspect in the study of the social history of the Scythian society and perhaps brings us back to the myth of the Amazons, discussed by Herodotus. Of course, this discovery is unique in its preservation for the Scythian culture of Tuva and requires careful study and conservation.

Keywords: Tuva, Early Iron Age, early Scythian period, Aldy-Bel culture, barrow, burial in the coffin, mummy, full genome sequencing, aDNA

Information about authors: Marina Kilunovskaya (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Vladimir Semenov (Saint Petersburg, Russian Federation). Candidate of Historical Sciences. Institute for the History of Material Culture of the Russian Academy of Sciences. Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail: [email protected] Varvara Busova  (Moscow, Russian Federation).  (Saint Petersburg, Russian Federation). Institute for the History of Material Culture of the Russian Academy of Sciences.  Dvortsovaya Emb., 18, Saint Petersburg, 191186, Russian Federation E-mail:  [email protected] Kharis Mustafin  (Moscow, Russian Federation). Candidate of Technical Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Irina Alborova  (Moscow, Russian Federation). Candidate of Biological Sciences. Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected] Alina Matzvai  (Moscow, Russian Federation). Moscow Institute of Physics and Technology.  Institutsky Lane, 9, Dolgoprudny, 141701, Moscow Oblast, Russian Federation E-mail:  [email protected]

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