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Featured Tours

Collette travelers choose from 160 tours across all 7 continents, as well as 5 travel styles including small group touring and destination spotlights. Check out some trending tours for inspiration on your next adventure.

Explorations

African Safari: Kenya and Tanzania

Tuscan & Umbrian Countryside featuring Italy's Charming Hill Towns

Alaska's Northern Lights

Winter in Croatia featuring Plitvice Lakes and the Adriatic Coast

$4,949 pp* $5,399 pp.

Icelandic Adventure

Costa Rica: A World of Nature featuring Tortuguero National Park, Arenal Volcano & Manuel Antonio National Park

Mediterranean Coastal Journey Spain, France & Italy

The Best of Ireland featuring the Wild Atlantic Way

Exploring South Africa, Victoria Falls & Botswana

$3,299 pp* $3,699 pp, historical greenbrier featuring washington d.c. & williamsburg, $2,299 pp* $2,499 pp, spotlight on northern italy featuring venice, verona & the dolomites.

Spain's Costa del Sol & Madrid

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The 10 Best Group Travel Tour Companies for 2023

Caroline Morse Teel

Caroline Morse Teel is the Managing Editor for SmarterTravel Media. Follow her adventures around the world on Instagram @TravelWithCaroline .

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For those truly epic, once-in-a-lifetime destinations, you want to leave your itinerary to the experts. Whether your dream is to see the Big Five on an African Safari, trek tall mountains, explore European cities, or something even wilder, a group tour is the easiest way to do it.

However, picking the wrong group tour company is the quickest way to ruin your trip. Make sure you choose a tour company that aligns with your goals and travel styles. Do you want an intimate group tour or do you prefer to make lots of new friends in a big group? Does the price line up with what you like (luxury vs. budget)? Is the itinerary going to all the places you want to see? 

We’ve done the research and found the very best group travel tour companies for 2023 for every type of traveler.

Best Overall Group Travel: Exodus Travels

With trips on every continent, Exodus Travels covers anywhere on this planet that you could possibly want to go, from popular destinations like the Amalfi Coast to well off-the-beaten path adventures like Tajikistan. This award-winning group travel company boasts thousands of repeat customers who sign up for trips year after year (97% of past participants would recommend Exodus Travels to a friend). 

These small group tours operate with only around 12-16 people, and always feature experienced local leaders who can give you a unique insight into your destination. Exodus Travels caters to any type of travel style, including trips broken down by type of activity (think walking, cycling, multi-adventure, winter, or cultural) as well as type of traveler (family, age group, etc.). There are curated collections (coastal, “away from it all”, European wilderness, and trips of a lifetime) to inspire you, as well as self-guided options for when you want all the benefits of a group tour planner without the actual group. Looking for that special safari? Exodus Travels just partners with the African Wildlife Foundation to create carefully curated luxury adventures that go above and beyond the standard safari. 

Exodus Travels tours work for almost any budget, with options that range from affordable to premium. 

Top Trip: Explore under-the-radar Europe by foot on Exodus Travels’ Lakes & Mountains of Slovenia walking tour .

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Best Adventure Group Travel: World Expeditions

World Expeditions has been taking adventurous travelers to remote locations all over the world ever since its first group trek through Nepal in 1975. Today, World Expeditions offers active itineraries on every continent. Intrepid travelers can opt for trips themed around mountaineering, rafting, cycling, hiking, and more. 

World Expeditions aims to leave communities and places where they operate tours better than they found them. Trips are created using the company’s Thoughtful Travel Charter as a guideline, which emphasizes respect for the environment, sustainability, having a positive impact on local communities, protecting wildlife, and more. 

World Expeditions’ trips are capped at just 16 people to provide a good experience for participants, and there are no single supplements for solo travelers willing to share a room with someone of the same gender. 

Top Trip: Summit Africa’s tallest mountain on a fully-supported trek up Kilimanjaro on World Expeditions’ eight day trip up the beautiful Lemosho Route . 

Best Budget Group Travel: G Adventures 

For travelers on a budget, G Adventures offers cheap group tours that make dream destinations accessible to nearly anyone. (Think: sailing the Galapagos for just $1,124 , criss-crossing India’s Golden Triangle for $559 , or spending 8 days in Bali for less than $800.)

G Adventures is one of the best tour companies for solo travelers as well, as most trips don’t have a single-supplement. You can choose to share a room with another G Adventures solo traveler, or pay extra to have your own space.

G Adventures keeps costs down by opting for cheaper hotels and local meals, and making certain activities optional (for an additional cost). Pick your travel style—options range from “basic” to more luxe tours run in partnership with National Geographic. Family tours, local living tours (featuring homestays), and wellness-focused tours are also available. 

Top Trip: G Adventures’ China Express trip is a great way to see the highlights of China if you’re short on both time and budget. 

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Best Educational Group Tours: EF Go Ahead Tours

When you really want to learn about a destination, consider a group trip with EF Go Ahead Tours . EF is the world’s largest private education company, and the Go Ahead Tours arm capitalizes on the company’s relationships with local educators, historians, and tour guides to create group trips that take you deep into a destination. 

These small group tours generally cap at 38 travelers, and feature unique educational experiences. For a bucket list trip, EF Go Ahead Tour’s special event tours are particularly enticing, as they offer behind-the-scenes access to tough-to-plan trips like Oktoberfest in Munich or Cherry Blossom season in Japan. 

Intimidated by solo travel? EF Go Ahead Tours is a great option for solo travelers, since it offers designated trips for solo travelers , where everyone is traveling alone, making it less intimidating.  

Top Trip: Bring the tastes of Italy home with you on EF Go Ahead Tours’ Food & Wine: Piedmont & Tuscany tour (operated in partnership with America’s Test Kitchen), where you’ll learn how to make local dishes. 

Best Responsible Group Travel: Intrepid Travel

Looking for a responsible group travel operator that focuses on bettering the communities and destinations they visit? Intrepid Travel is the world’s largest travel B Corporation, a certification for companies doing good. 

Intrepid Travel’s tours focus on sustainability, diversity, inclusion, and sustaining communities. The company has its own charity, The Intrepid Foundation , which has donated over 7 million dollars to over 130 community organizations. 

Intrepid Travel’s small group tours attract a wide range of travelers, but they are especially great for younger travelers, as they have a large number of trips designed for people aged 18-29 . (Other trips, including family-focused trips, are geared toward any age.)

Top Trip: Experience unforgettable wildlife encounters on Intrepid Travel’s Premium Uganda & Rwanda trip which includes time with the mountain gorillas of Uganda’s Bwindi Impenetrable Forest. 

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Best Private Group Travel: Kensington Tours

Whether your group consists of just two people or involves taking the entire extended family, Kensington Tours will take all the hassle of planning out of the equation. This private group operator creates personalized trips and itineraries tailored to your preferences, while their experts handle all the logistics and bookings. 

Plans are entirely flexible, and can even be changed while on the trip on a whim. Need some inspiration? Browse Kensington Tours’ travel ideas , to get some ideas for your next adventure. 

Top Trip: Sail around the stunning shores of Croatia and the Dalmation Islands on a private luxury catamaran on Kensington Tours’ fully customizable tour . 

Best Polar Group Travel: Chimu Adventures

Whether you’re headed north to the Artic or south to Antarctica, Chimu Adventures has the perfect polar group trip for you. Chimu Adventures has some of the most variety for polar trips, with options to fly, cruise, or a combination of both to get to your destination.

For an ultra-unique Antarctica trip, Chimu Adventures offers cruises departing from Australia or New Zealand (most Antarctica trips depart from Argentina). Can’t stay long? Book one of Chimu Adventures’ scenic flights to Antarctica , which fly as far as the south pole in one spectacular 16-hour day.

Chimu Adventures is one of the cheapest group trips to Antarctica, with rates starting under $5,000.

Top Trip: If you’re pressed for time (or simply don’t have the stomach for the Drake Passage), Chimu Adventures’ Antarctica Fly Cruise will get you to the ends of the earth quickly and smoothly.

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Best Group Tours for Solo Travelers: For the Love of Travel

Group tours can be a great way to meet new people, but they can sometimes skew on the older age range. If you’re between 25-39 and a solo traveler looking to meet new people, you’ll love For the Love of Travel . All participants on the trips are between 25-39, and according to the company, 80 percent are solo travelers—so you’ll make friends fast. Hoping to meet someone who will be more than just a friend on your next trip? Trips include a balanced number of “gal and guy spots” to ensure an even balance of genders within groups (and of course, non-binary genders are always welcome). 

For the Love of Travel offers weeklong (or longer) international trips as well as shorter weekender trips to nearby destinations like Mexico or Denver—perfect for people without a lot of vacation time.

Top Trip: Sleep in a glass igloo under the Northern Lights, go sledding with huskies, and warm up in traditional saunas on For the Love of Travel’s Lapland tour , already booking dates for 2024.

Best Biking Tours Group Travel: DuVine Cycling

Biking through the rolling hills of Italy or across the mountain roads of Chile sounds like a dream, but the logistics seem daunting (especially if you don’t want to haul all your own stuff from point-to-point). Enter: DuVine Cycling , a luxury small group tour company that specializes in bike trips. 

With trips across Europe, Latin America, Africa, Asia, and the United States, DuVine Cycling is a cyclist’s dream. Choose from all-biking trips or mix things up with a cycle and sail bike tour or a multi-sport adventure —no matter what, everything is included, from luxury boutique accommodations to top-quality name brand bikes. 

Top Trip: DuVine’s Holland Bike Tour promises “tulips, windmills, beer, and cheese”—what more could you need?

Best Luxury Group Travel: Abercrombie & Kent

Abercrombie & Kent has been delighting discerning travelers since 1962. Today, they take travelers on unforgettable adventures across over 100 different countries and all seven continents. Although Abercrombie & Kent’s trips are pricey, they encompass once-in-a-lifetime experiences like private jet tours around the world or luxury chartered cruises .

There are trips designed for solo travelers and families , and the small group journeys max out at around 14-18 guests.

Top Trip: Swim with whale sharks in the Philippines, feed proboscis monkeys in Malaysia, and photograph wild tigers in India on Abercrombie & Kent’s Wildlife Safari: Around the World by Private Jet trip , already booking dates into 2024.

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15 Best Tour Companies of 2024

Tour companies like Intrepid Travel and G Adventures can help you create the experience of a lifetime. Choosing the right company depends on your destination and travel preferences.

Guided tours can be a great way to experience a new destination, but you want to make sure you get the best experience possible. How can you find the best tour companies to guide your adventure?

Whether you’re looking for group trips, self-guided tours, river cruises, tours for solo travelers, or overseas adventure travel, you want to find a tour operator that can deliver a seamless, enjoyable, and authentic experience, all without zeroing out your bank account.

Here are the top 15 tour companies out there today. I’ll walk you through what each excels at and how to pick the best one for you.

• Best Tour Company Overall: Intrepid Travel
• Best Small Group Tour Company: G Adventures
• Best for Day Tours: Get Your Guide
• Best Tour Company for Solo Travelers: Go Ahead Tours
• Best Tour Company for Families: Adventures by Disney
• Best Tour Company for Seniors: Trafalgar
• Best Tour Company for Europe: Tauck
• Best Tour Company for Italy: Insight Vacations
• Best Tour Company for Ireland and Scotland: CIE Tours
• Best Iceland Tour Company: Nicetravel Iceland
• Best Tour Company for Spain and Portugal: Cosmos
• Best Egypt Tour Company: Exodus
• Best Asia Tour Company: Klook
• Best Tour Company for Israel: Click Tours
• Best Tour Company for Greece: Epos Travel Tours

Intrepid Travel : Best Tour Company Overall

When you imagine travel tours, you may picture massive group tours and a bus packed with 50 noisy, gawking tourists.

That’s not what you get with Intrepid Travel . This company specializes in adventurous and immersive small group tours with an average of 10 people.

Operating on all seven continents, Intrepid offers a huge range of trip types to fit any traveler. You can choose biking tours across New Zealand, river cruises in Europe, trekking in the Himalayas, or wildlife safaris in the Serengeti. There are options for all-female adventures, family expeditions, active trips for adventure travelers, or trips catering specifically to 18-29 year olds.

If you don’t want to spend the trip of a lifetime sitting on your butt looking out a bus window, Intrepid Travel is for you. Their group trips are designed to fully immerse you in the culture and beauty of a new place. Here are two examples of what you’ll get from Intrepid Travel:

With the Alaska: Hike, Bike, & Kayak tour, you are led by an expert guide on a range of active adventures through some of Alaska’s best scenery and national parks. You’ll go sea kayaking, cycle along the rugged Alaskan coast, and hike through Denali National Park.

If you’re looking for more of a cultural experience, the Premium Sri Lanka tour is an incredible journey through the culture, history, food, and wildlife of this island. You’ll explore ancient temples, eat incredible food with locals, and search for leopards in the country’s wildlife preserves.

One last perk: Intrepid Travel is a Certified B-Corp, meaning they are dedicated to doing good in the world. They donate to worldwide relief causes and offset the carbon footprint of every trip they operate.

G Adventures : Best Small Group Tour Company

If you’re looking for small group tours, G Adventures is one of the best in the category. Just like with Intrepid, their tour groups average 10 people, so, with G Adventures, you won’t have to deal with being part of a massive hoard of tourists.

So what sets G Adventures apart? Unlike many tour operators, they focus on helping you get exactly the experience you’re looking for instead of packing every day with a rigid schedule. Every trip offers a wide range of optional activities that you can pick and choose from to personalize your experience. Plus, you can opt for more free time to explore or hang out on your own.

I also love that G Adventures hires all local guides. They put a lot of emphasis on their guides, even calling them CEOs (chief experience officers). That means you get local, insider expertise on your trip. Your tour director will speak the local language, know the best spots to eat, and fully understand the culture.

If you’re looking for big luxurious hotels and resorts, G Adventures probably isn’t for you. Instead of going to the big chain hotels, G Adventures uses locally owned and operated lodgings.

This has two benefits. First, you get a much more authentic local experience. Big hotel chains don’t have the same charm and character as a true local hotel. Second, your money will go toward benefiting the local economy rather than some giant corporation. That’s a big win for G Adventures in my book.

Get Your Guide : Best for Day Tours

You may not need or want a fully guided multi-day group tour, But sometimes it’s nice to have the guidance of a local expert for a truly unique experience that you couldn’t get otherwise. Choosing day tours is a great way to get the benefits of guided group tours without being stuck with a tour group for your entire trip.

Get Your Guide is my favorite resource for finding amazing day tours, entry tickets, and other travel experiences. It’s perfect for more independent travelers who can manage the details of their own trip, but are looking for shorter guided tours.

How does it work? Get Your Guide is essentially an online marketplace where you can search for and reserve tours, museum passes, adventure activities, and more.

For example, let’s say you’re planning a trip to Sweden. On Get Your Guide, you could book a dog sled adventure to see the northern lights, a day cruise on an icebreaker ship, a “ghost-walk” historical tour of Old Stockholm, and a guided ice climbing excursion.

I’m already getting excited about that trip.

Go Ahead Tours : Best Tour Company for Solo Travelers

Solo travel can be a bit intimidating, especially if you don’t have a lot of travel experience. I’ve found that group tours can be a great way to ease some of the stress and make it easier to enjoy your trip as a solo traveler.

Go Ahead Tours is one of the best tour companies that specializes in trips for solo travelers. With their solo trips, you always get a private room at no extra cost, and the other travelers in your tour group will also be solo—so you don’t end up as the awkward 17th wheel in someone else’s family vacation. As a solo traveler with Go Ahead Tours, you get all the benefits and security of a group trip, and you’ll meet other amazing people traveling the world on their own.

Go Ahead Tours focuses on small group itineraries in tour destinations around the globe, from popular destinations to locations off the beaten path. Want a food-centric trip across Italy? Check. Want to visit South America and hike to Machu Picchu? Check. How about a wildlife safari in Kenya? Yep, they’ve got that. Go Ahead Tours offers the best group tours for solo travelers, and you may even make some new friends on the way.

Adventures by Disney : Best Tour Company for Families

Family travel can seem complicated, especially if you have younger kids. Group tours can help simplify planning the dream trip, but tour operators often plan trips focused on adults, so younger travelers may get bored quickly.

Adventures by Disney is one of the few group travel companies that specialize in family-oriented trips and tours, from South America to Scandinavia. Disney Vacations designs their group trips to have something for everyone: wine tastings for the adults, adventure scavenger hunts for the kids, and sights and experiences that will engage your entire family.

Disney Adventures trips are a bit pricier than many other group travel companies, so not all families will be able to afford them. However, if you can make it work with your budget, your family will get an amazing experience that you just won’t find from more mainstream travel.

Trafalgar : Best Tour Company for Seniors

Trafalgar is one of the biggest (and best) group travel companies in the world. They offer hundreds of international trips to popular destinations around the globe.

Trafalgar’s guided tours are great for travelers of all age groups, but they cater particularly to senior travelers. The majority of Trafalgar guests are over 50. It’s also great for family tours to get grandparents and grandkids spending quality time together.

If you’re looking for highly active itineraries with adventure activities packed in, Trafalgar may not be the best for you. They focus more on cultural immersion, history, architecture, and local cuisine. Trafalgar is a great choice if you want to take a deep dive into the essence of your destination.

You can count on having a tour leader who is an expert in the local culture and history, and you will come home with tons of new knowledge.

Trafalgar focuses primarily on land-based tours, but they also offer a range of cruise vacations if you want to travel by sea.

Hotel stays, meals, transportation to/from the airport, and all the logistics are all arranged for you. You can even add on flights, extra hotel nights, and travel insurance so you don’t have to worry about any additional complications for your trip.

Tauck : Best Tour Company for Europe

Tauck is another big name in group tours that operates on all seven continents. While they have guided tours all around the globe, Tauck is an especially good choice if you’re looking for a group tour in Europe.

It’s easy to go to European cities, see the major tourist sites, and head home without really diving deep into the culture and spirit of the place. My favorite thing about Tauck is that their European tours are designed to give you more than just the standard tourist experience. Their Yellow Roads of Europe tours take you off the beaten path for a truly unique European experience.

Every Tauck tour pairs you with handpicked expert local guides who will help fully immerse you in the experience.

Tauck offers both river cruises and land-based group tours. If you want a unique European experience, imagine cruising through Western Europe along the Seine.

Insight Vacations : Best Tour Company for Italy

Almost every traveler dreams of a bucket list trip to Italy. What’s not to love? Amazing food, amazing sights, amazing culture, Italy has it all.

If you’re looking for the best guided tours in Italy, I highly recommend Insight Vacations . Insight offers tours all over the world, but their Italy tours are especially good. Whether you want to see the major sights, learn to live like a local, or sample the best food from around the country (or all of the above!) they’ve got tours for you.

As an example, you could choose their Best of Italy Tour for your next trip. This 11-day tour includes stays in Rome, Florence, Venice, and more. You’ll learn from local artisans, eat farm-to-table meals on the foothills of Mount Vesuvius, and get a VIP tour of the Vatican (including areas normally off-limits to visitors).

Insight’s tours are all led by local tour guides who speak the language and have in-depth knowledge of the culture and history of each site you visit.

If you’re traveling with a group of 10 or more people, Insight Vacations can also put together custom itineraries specifically for your group.

CIE Tours : Best Tour Company for Ireland and Scotland

If you’re into history, stunning scenery, charming towns, or good times at the pub, you would probably love touring Ireland and Scotland. CIE Tours is technically based in the US, but it’s partially owned and operated by the Irish government. It specializes in travel to Ireland, Scotland, and a few other European countries.

This dialed-in focus means that there are no better guided tours for Ireland and Scotland. I highly recommend their Taste of Scotland and Ireland Tour . In 11 days, you’ll experience sightseeing in Glasgow and Dublin, a day cruise on Loch Ness, carriage rides through the Irish countryside, and a feast in a historic castle.

Their tours have a great balance of exciting sightseeing and activities with enough downtime to relax or do plenty of exploring on your own. It’s a great way to get all the benefits of group travel without feeling like you have no control over your schedule.

If you want more freedom, CIE also offers independent adventures. They will build an itinerary for you and book your lodgings, admission tickets to attractions, and rental car (or you can opt for a private driver). You can choose from their pre-packaged itineraries, or build your own custom trip.

I also appreciate that CIE Tours has fairly affordable rates that include all admission tickets and most of your meals. Plus, they often offer discounts on airfare!

Nicetravel Iceland : Best Iceland Tour Company

Maybe you’ve always been intrigued by Iceland’s wild, untamed beauty (I know I have). If you want to experience this first hand, Nicetravel Iceland is one of the best group travel companies in this amazing country.

Nicetravel Iceland by three local Icelandic families, so they have a lot of local expertise. They offer trips ranging from 8 hours to over a week and have itineraries to suit any type of traveler, whether you want to relax in natural hot spring pools or hike along the glaciers and coastlines.

They focus on small group tours, and you’ll never have more than 19 people in your group. Most of their tours start from the capital, Reykjavik, and will drive you to various destinations in Mercedes Sprinter Vans. Way better than the huge tour buses many other companies use.

In addition to standard tours for sightseeing, they also have a range of tour options for more adventurous travelers. You’re in the right place if you want to explore caves, hike on glaciers, or raft down raging rivers.

Cosmos : Best Tour Company for Spain and Portugal

For a tour operator on the Iberian Peninsula, Cosmos is one of the best choices, especially if you don’t want to spend an arm and a leg. Cosmos has been guiding group travel for nearly a century, and they employ expert local guides to help you get the most from your trip.

The Cosmos Best of Spain and Portugal Tour is an incredible 13-day group travel itinerary. You will stay in 7 amazing cities across the two countries and visit a wide range of historical sites.

Cosmos is also a good choice for responsible travel, as they have several initiatives to support local communities and planet-focused nonprofits like the African Wildlife Foundation, The Ocean Cleanup, and Trees4Travel. I appreciate companies that are taking steps toward sustainable travel.

Exodus : Best Egypt Tour Company

It’s hard to visit any travel website without seeing a picture of the Great Pyramids. Egypt has captivated the minds of explorers and travelers for centuries, and it is worth having on your bucket list.

If you want a guided tour of Egypt, I highly recommend Exodus Travels . With destinations on all seven continents, Exodus Travels is one of the most popular group travel companies for adventurous travelers, and their Egyptian tours are particularly good.

With 9 different guided tours in Egypt, you can find the perfect itinerary for your trip. Exodus Travels is a true expert in the industry and hires incredible guides for their group travel excursions.

Plus, Exodus Travels also offers trips that are perfect for family travel.

Klook : Best Asia Tour Company

Whether you want to experience the hustle and bustle of downtown Tokyo or an adventurous trek to Everest Base Camp, Klook is one of the best group travel companies for Asia.

Klook is more than just a tour operator. It is a marketplace for everything travel, from airline tickets to hotels to tickets to museums, theme parks, and more. Klook offers trips for small groups or individual travelers all around the globe, but they are based in Asia, and that’s where they focus.

Klooks South Korea Tour will take you to Nami Island, through beautiful gardens, and into a centuries-old palace in Seoul.

Click Tours : Best Tour Company for Israel

Click Tours specializes in group travel in Europe and the Middle East, and Israel is by far their most popular tour destination. In Israel, Click Tours will offer trips ranging from 3-day highlight tours to 18-day deep-dive cultural experiences.

They focus on small group travel, and your tour group will have 15-24 guests. That means you get more personal attention and a more authentic experience of the country.

A tour of Israel with Click Tours will focus on historical and archeological sites. You’ll visit temples and ruins that are thousands of years old as well as dive into the amazing food and rich culture of Israel.

Epos Travel Tours : Best Tour Company for Greece

If you’re looking for a group travel trip to Greece, Epos Travel Tours is a local company based in Tripolis that offers tours across the country.

Since Epos Travel Tours specializes only in Greece, you can expect catered trips and insider knowledge. They are truly the experts in travel to Greece, and their trip itineraries are designed to help you get the most from your trip, whether you want to visit historical sites or delve into amazing food and culture.

If you’re into history and architecture, their tour of Ancient Corinth is hard to beat!

Best Tour Companies FAQ

Which is the best tour company in the world.

In my experience, Intrepid Travel is the best tour operator. They have amazing small-group tours.

What are the top travel companies?

The top travel companies for tours include Intrepid Travel , G Adventures , and Trafalgar .

Is Globus or Trafalgar better?

Trafalgar is usually the better choice. They offer amazing all-inclusive tours around the world.

Are tour companies worth it?

Group travel can be worth it if you want the stress and planning taken out of your trip.

Who is the biggest tour company?

Disney is the biggest tour company by revenue.

How do you know if a tour company is legit?

It is a good idea to look for reviews of a tour company on TripAdvisor.

Jakob Thygerson

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Are you an adventure-loving family in search of meaningful ways to discover the world together? These tours are specially designed for travellers seven and up and their inquisitive families.

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The thrill of adventure. The awesomeness of hostels. Get ‘em both on these immersive small group trips for 18 to 35-year-old travellers.

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As the leader in small group travel for 30 years, we know how to do it right: flexible itineraries, freedom to roam, safety, peace of mind, and locally based guides.

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Together with our non-profit partner, Planeterra, we ensure local communities touched by our tours benefit from our visits in as many ways possible.

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The Top 15 Tour Operators in 2021

Scott Bay is a magazine editor specializing in travel, architecture, and gear. He was previously an assistant editor at Travel + Leisure . His work has also appeared in Wired , Architectural Digest , Wallpaper , Robb Report , Saveur , Daily Beast , and more.

Note: If you’re looking for our most recent recommendations, check out the 2023 list of our favorite tour operators .

This year's World's Best Awards survey was open for voting January 11 through May 10, 2021, as destinations around the world were lifting COVID-19 restrictions. Survey rules have always allowed readers to reflect on their travel experiences over a three-year period. We hope that this year's honorees will inspire your own travels as you get back out into the world.

Linking up with the right tour operator can take an amazing trip and turn it into a trip of a lifetime . This might seem like magic, but their in-the-know expertise and long-standing relationships open the doors for the seemingly impossible — a private Jeep safari with a professional tracking team in the depths of Torres del Paine or one-on-one cooking classes from a chef that runs a Michelin-starred restaurant in the south of France. And if any group has traversed the world enough to discern the best tour operators out there, it's the readers of Travel + Leisure .

Every year for our World's Best Awards survey, T+L asks readers to weigh in on travel experiences around the globe — to share their opinions on the top hotels, resorts, cities, islands, cruise ships, spas, airlines, and more. Hotels were rated on their facilities, location, service, food, and overall value. Properties were classified as city or resort based on their locations and amenities.

The companies that made the list have the skills and connections to create itineraries that reflect their clients' personal interests. No. 3 VBT Bicycling Vacations curates two-wheeled trips all over the globe . One reader said, "Their staff make all the difference." No. 2 Mountain Lodges of Peru puts together highly personalized trekking adventures to Machu Picchu. As another reader exclaimed, "This is the way to visit Machu Picchu!"

But at the top of the list is Quasar Expeditions. Though primarily known for its cruises (the company won the small-ship ocean cruises category this year), it also operates a roster of dynamic safari-style excursions in South America. Read on to find out what sets it apart and which other companies join it on this year's list of the best tour operators in the world.

1. Quasar Expeditions

Quasar Expeditions is for adventurers. The highly specialized itineraries are designed to make guests feel like they're James Cook or Charles Darwin. "Quasar Expeditions' guides are the ultimate, passionate gatekeepers to the Galápagos Islands," one reader said. "Their enthusiasm and love of the islands and the wildlife encourages you to share in their passion and desire to conserve the natural beauty and habitat of the area while still allowing low-impact tourism." Another raved, "Excellent isn't a high enough rating to describe our experience with Quasar Expeditions. Extraordinary in every way!" And while Quasar is best known for its Galápagos trips, it gets high marks for its Patagonia itineraries, which takes guests into the best parts of Chile's Torres del Paine and Argentina's Los Glaciares — two of South America's most spectacular national parks.

Score: 99.58 More information: quasarex.com

2. Mountain Lodges of Peru

Score: 98.93 More information: mountainlodgesofperu.com

3. VBT Bicycling Vacations

Score: 98.70 More information: vbt.com

4. Classic Journeys

Score: 98.60 More information: classicjourneys.com

5. TCS World Travel

Score: 97.55 More information: tcsworldtravel.com

6. Black Tomato

Score: 97.25 More information: blacktomato.com/us

7. Inside Japan Tours

Score: 96.84 More information: insidejapantours.com

Score: 96.72 More information: tauck.com

9. Wilderness Travel

Score: 95.71 More information: wildernesstravel.com

10. Trek Travel

Score: 95.71 More information: trektravel.com

11. Geographic Expeditions

Score: 95.70 More information: geoex.com

12. Thomson Family Adventures

Score: 94.89 More information: familyadventures.com

13. Greaves

Score: 94.74 More information: greavesindia.com

14. DuVine Cycling + Adventure Co.

Score: 94.64 More information: duvine.com

15. Odysseys Unlimited

Score: 94.39 More information: odysseys-unlimited.com

See all of our readers' favorite hotels, cities, airlines, cruise lines, and more in the World's Best Awards for 2021 .

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United States Tours & Vacations

With coastlines, forests, deserts and mountains, the United States is an explorer's paradise.

Magical moments are waiting around every corner in The States. From the rugged wilderness and glacial fjords in Alaska to the winding coastal highways in California , the wide array of national parks to the musical streets of New Orleans , this country is simply sprawling. So whether you're hiking, biking, toe-tapping or road-tripping, you can't go wrong exploring the USA the Intrepid way.

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Zion Glamping Adventure

Articles of United States

The 7 best places to go on a hot air balloon ride  

Yellowstone vs Yosemite: Which national park to visit?

California or Florida? Which US state should you travel to?

Make a paw-sitive impact at Utah’s Best Friends Animal Sanctuary  

This astronomer is chasing his 21st solar eclipse in 2024 (and bringing some lucky Intrepid travellers with him)

10 ways to get closer to nature with Intrepid  

10 awesome places to go for your 21st birthday

Canada or Alaska? Which natural wonderland should you travel to?

United States departures by month

Browse usa trips by region, browse usa trips by state, browse usa national park tours, united states at a glance, capital city.

Washington DC (population, 712,816)

331.9 million

English, Spanish (although the US has no official languages)

(GMT-05:00) Eastern Time (US & Canada)

CALLING CODE

Electricity.

Type A (North American/Japanese 2-pin) Type B (American 3-pin)

Learn more about United States

Best time to visit united states.

Being such a large country, the weather in the US is different depending on which area you are in. Summer (June to August) is the peak travel season due to school holidays, but it can be uncomfortably hot in the desert areas and the south.

The shoulder seasons of spring and autumn are generally considered to be the best times to visit, but the weather is still highly variable and these may be the wettest times in some parts of the country (such as the Pacific Northwest ). Winter can be cold in the northern states, but quiet in other areas, which can make it a pleasant time to visit.

Read more about the best time to visit the United States

Culture and customs

With immigration playing a major part in the development of America, today the country is made up of many different cultures. It’s no wonder modern America is rich with a variety of cultural traditions, cuisines, religions and festivals. Because of this, a large diversity of holidays are celebrated in America. Annual holidays like  Independence Day  and Thanksgiving are usually celebrated by all regardless of religion or political persuasion, and give people a chance to reconnect with family and friends around the dinner table or grill.

From sports to soul music, popular culture to philosophy, and fine art to folk art, the tastes and desires of Americans vary around the country. A love of sport unifies the nation - it doesn’t matter if you live in a city loft or out in the country, sports like ice hockey, basketball, baseball and football all attract a strong following.

Many Native Americans live on reservations and fight to retain their traditions and preserve their heritage, although when visiting reservations don’t be surprised to see Native Americans wearing modern clothing. With much of the language and many of the customs lost over the years, Native Americans strive to live a life of deep spirituality and in connection with the earth, as their ancestors did for centuries.

Check out our range of  experiences in the United States that amplify BIPOC cultures .

Eating and drinking

Intrepid believes that one of the best ways to experience a country is by eating! Whether you're sampling street food, savouring cheap eats or indulging in a banquet, there are endless options to choose from wherever you are in the world. 

With a variety of international influences, try Creole cuisine in New Orleans, traditional Jewish fare like bagels and pastrami sandwiches in New York, and barbecue in Texas. America’s got everything, from burger joints to taco shacks, organic cafes to refined Michelin-starred restaurants.

Learn more about food in the USA

Geography and environment

From the lush everglades of Florida, through the red-hot deserts of Nevada and on to the urban jungles of New York and Philadelphia, the United States has many different environments and ecosystems within its boundaries. Sharing borders with Canada in the north and Mexico in the south, the United States has deserts, glaciers, freshwater lakes, rapid-filled rivers, mountain ranges, sprawling plains, forested national parks , beaches and bays.

The major national parks of America – Yellowstone, Zion, Yosemite, Bryce Canyon, Denali and Joshua Tree offer a glimpse into what much of America looked like before development. Lush vegetation, majestic mountains and sparkling lakes give deer, moose, bears, bison and many other species of wildlife a fertile home to live in. 

When traveling, you’re likely to see modern cities filled with traffic, skyscrapers and high-density housing, as well as sleepy towns, trailer parks and Native American reservations. A complex network of highways connect the major cities, making overland travel a popular choice with visitors and locals alike. The great American road trip is still alive and well.

History and government

As one of the world’s most influential nations, major moments and events in American history ripple throughout the rest of the world. The American people are known for their resilience and irrepressible nature, and it is this spirit that allows them to continue to contribute to the world economically, scientifically and creatively.

In recent history, America has enjoyed the historic highs of the moon landings and the devastating lows of Hurricane Katrina. The world has seen American companies like Apple, Facebook, Microsoft and Starbucks change the face of the world. And people like Steven Spielberg, Lance Armstrong, Maya Angelou and Sidney Poitier create masterpieces, break records and win countless awards.

Top 10 must-see cities in the US

1. new york.

You can be anyone you want to be in NYC. Indulge your artistic side at MoMA, mingle with the Gordon Geckos on Wall Street, cheer like a pro at a Yankees game or kick back at a bar with a Manhattan and a new pair of Jimmy Choos.

2. San Francisco

San Francisco is made of sunshine, seafood and a whole lot of hills. This is the place to embrace your inner (or outer) bohemian. But it's not all 'flowers in your hair' and free thinking, be sure to take a ferry to Alcatraz and scoff down a clam chowder at Fisherman's Wharf.

3. New Orleans

The Caribbean meets France and Africa in New Orleans. Music is everywhere, and so are the friendly faces. The city comes to life after dark so have an afternoon nap, get some comfortable shoes on and get ready to bar hop the night away.

4. Las Vegas

Hello Lady Luck! Days somehow disappear in the hedonistic blitz of color, light, showgirls, casinos and offers too good to refuse. Try to escape the endless buffets to catch a real Las Vegas show; there's everything from death-defying acrobats to Elvis on offer.

The financial and political powerhouse of Chicago has been the home of two of the most influential people in the world - President Obama and Oprah. Famed for its distinctive architecture, booming performing arts scene and sports-mad locals, the 'Windy City' shouldn't be missed.

The air is warmer, the clothes smaller and the colors are somehow brighter in Miami. Jewish, Latin and Caribbean cultures blend to make a heady mix of great food, even better music and a nightlife filled with the spirit of fiesta. Hang out on perfect beaches, spot classic cars and gaze at the beautiful people as they strut their stuff.

7. Los Angeles

Search beyond the stardust of Hollywood and the excessive price tags of Rodeo Drive, to find the true essence of Los Angeles. Home to a melting pot of cultures, uber-cool restaurants, a hip art scene and the eclectic vibe of Venice Beach, LA is so hot right now!

The birthplace of grunge music and iconic super-companies like Microsoft, Boeing and Starbucks, Seattle offers so much more than great coffee. Markets packed with fresh produce, a harbor perfect for boating, vibrant public art and a thriving live music scene combine to make Seattle a must-see city.

History comes alive in the heritage-filled streets of Memphis. Whether it's at Elvis Presley's Graceland, the lively blues clubs and restaurants of Beale Street or the moving Civil Rights Movement Museum, it could be said that the soul of America lives in Memphis.

One of America's oldest cities, Boston is evolving. Working class neighborhoods are being gentrified, the industry is giving way to tech start-ups and modern architectural treasures sit alongside brown-stone buildings. Despite the change, get chatting to locals about the Red Sox and you'll soon find you're definitely in Boston.

It’s no wonder many people choose to do their clothes shopping in the United States. With iconic department stores offering a wide range of labels, and vintage/charity stores stocking American fashion classics like distressed denim jeans and leather cowboy boots, shopping in America is fun. Known for having great sales and even better customer service, it’s well worth leaving room in your backpack for a few extras. Please note that unlike in many other countries, tax isn’t included in the ticketed price.

It's a good idea to check with your local customs officials to ensure that you are able to bring certain items back into your home country. Australia and New Zealand generally have strict quarantine laws.

Festivals and events

Mardi Gras, or Fat Tuesday, marks the end of the Carnival season in New Orleans. Witness a chaotic collision of lively music, colorful costumes, masquerade masks, soul food and joyful 'krewes' at the parades, parties and masquerade balls in late February every year.

Public holidays that may impact travel include:

Martin Luther King Jr. Birthday

Presidents' Day

Memorial Day

Independence Day

Indigenous Peoples' Day

Veterans' Day

Thanksgiving Day

Please note dates of  United States public holidays  may vary.

Similar destinations

We have a variety of similar destinations, trips, and routes that you could consider! Tie another trip into your holiday, or, see how we can help you get from A to B. We have tours departing from all major cities in the United States. The options below may be of interest:

Tours from Los Angeles to San Francisco  

Tours from New York to New Orleans

New Orleans to Atlanta Tours

Tours from Los Angeles

Tours from Las Vegas

Thinking about traveling to California or Florida but need help deciding?

California or Florida?

Top USA travel highlights

1. venture to the wilds of alaska.

Alaska  may be part of the USA, but it feels like another world. With stunning mountain ranges, eclectic wildlife, immense glaciers and an interesting history, this off-track destination is well worth the journey north. Whether you want to go hiking in  Denali , snowshoe across Matanuska Glacier, kayak in  Kenai Fjords  or see the northern lights, adventure awaits.

Explore the Last Frontier on our  10 day Best of Alaska tour.

2. See San Francisco through local eyes

With vibrant, multi-cultural neighbourhoods and iconic landmarks like the Golden Gate Bridge, San Francisco is a city you could spend weeks exploring. But to really get a feel for the place, you need to explore with a local. Sample the freshest seafood in Fisherman's Wharf, discover the North Beach and Little Italy districts, and dine at some of the locals' favourite spots for dinner.

Roam around Northern California and beyond on our  9 day San Francisco to Seattle trip.

3. Explore phenomenal national parks

From larger-than-life Yosemite to the great gaping chasms of the Grand Canyon , national parks in the States are big, bold and beautiful. Escape the hustle of everyday life and uncover the natural beauty, diverse wildlife and Native American history in the likes of Bryce Canyon, Zion and Yellowstone. Whether you want to hike or cycle, stay in comfy lodges or camp in the wilderness , US national parks offer something for all kinds of adventurers.

4. Track wolves in Yellowstone National Park

The world’s first national park positively brims with more hot springs, mud pots and geysers than you can possibly see in one trip. But one of the most memorable things you can do is rise before dawn to join a  wolf-tracking excursion  with a local guide. As well as learning about one of nature's most intriguing animals, if you're lucky, you may see multiple wolves playing together, eating, or looking after young cubs.

Try your hand at wolf tracking on our  6 day Yellowstone and Grand Teton Adventure  or our  Yellowstone and Grand Teton Family Holiday .

5. Visit the legendary Sun Studio in Memphis

Elvis Presley, Johnny Cash, Jerry Lee Lewis, Carl Perkins… what legend hasn’t recorded here? Sun Studio in Memphis is one of the pinnacles for music lovers traveling in the States. It’s where rock and roll was born, and where soul music hit the big time via Stax Records. After checking out the studio, head to Beale Street to grab a drink and have a boogie in traditional blues clubs.

Scoot your boots on our  6 day Tennessee Music Trail to New Orleans tour.

6. Take a Navajo jeep tour of Monument Valley

Learn about the cultural heritage and sacredness of Monument Valley from those who know it best. After a jeep adventure with a local Navajo guide, join the locals for an authentic Navajo dinner around a campfire and listen to traditional songs and stories passed down through the generations.

Discover the American West's most iconic landscapes on our  5 day Western USA National Parks Loop tour.

Further reading

United states travel faqs, do i need a covid-19 vaccine to join an intrepid trip.

Trips from 1 January 2023 onwards

From 1 January 2023, Intrepid will no longer require travelers to provide proof of vaccination against COVID-19 (excluding all Polar trips and select adventure cruises).

However, we continue to strongly recommend that all Intrepid travelers and leaders get vaccinated to protect themselves and others.

Specific proof of testing or vaccination may still be required by your destination or airline. Please ensure you check travel and entry requirements carefully.

Do I need a visa to travel to United States?

It depends on where you’re from. Many countries now operate under the United States Visa Waiver Program, meaning a visa isn’t required for stays of up to 90 days for travel purposes. There are 40 participating countries, including the United Kingdom , Australia , New Zealand, Germany and Spain.

If you're eligible for the Visa Waiver Program, you must obtain a letter of authorization before you travel to the States. This can be obtained by submitting an application through the Electronic System for Travel Authorisation ( ESTA ).

If you’re a national from a non-participating country of the Visa Waiver Program, you must apply for a non-immigrant visa. Please see the Department of State website for more information.

If you have traveled to Iran, Iraq, Libya, Syria, Sudan, Somalia, Yemen or the Democratic People's Republic of Korea on or after 1 March 2011, you are ineligible and must apply for a non-immigrant visa instead.

People from a participating country who are also citizens of Cuba, the Democratic People's Republic of Korea, Iran, Iraq, Syria or Sudan must also apply for a non-immigrant visa.

Last updated: 6 March 2024 

Is tipping customary in the US?

Tipping is very much a part of the culture in the United States. Tips are expected at restaurants, cafes and diners, as well as by taxi drivers, valet attendants, porters and hotel maids.

People working in the service industry generally receive low wages and therefore rely upon tips as a major source of income.

In general, leave 15 to 20% of the bill at places serving food and a few dollars to bartenders and hotel staff who provide a personal service like carrying bags or cleaning your room.

What is the internet access like in the US?

Internet access is excellent in the US, and internet cafes and Wi-Fi hot spots are easily found in most cities and major towns.

Can I use my cell phone while in the US?

Cell phone coverage is excellent in most parts of the US although coverage may be patchy in remote, mountainous areas like national parks and canyons. Ensure global roaming is activated before you arrive.

What are the toilets like in the US?

Western-style flushable toilets are the norm in the US.

Can I drink the water in the US?

Drinking water from taps in the US is considered safe unless otherwise marked. For environmental reasons, try to use a refillable water bottle rather than buying bottled water.

Are credit cards accepted widely in the US?

Major credit cards are widely accepted by stores in the US. Smaller cafes and shops may not accept credit cards, so ensure you carry enough cash to cover small purchases.

What is ATM access like in the US?

ATMs are common in the US, so finding one won't be a problem in most towns and cities.

What kind of transport will I use in the United States?

Intrepid believes half the fun of experiencing a new country is getting there, and getting around once there! Where possible, Intrepid uses local transport options and traditional modes of transport - which usually carry less of an environmental impact, support small local operators and are heaps more fun. 

Depending on which trip you're on while in the US, you may find yourself traveling by:

Be amazed by enormous glaciers and stunning, icy landscapes while traveling on a ferry in Alaska.

Use pedal power to see the best of Venice Beach and Santa Monica. Cycling is a great way to see the sights and be active at the same time.

Take in the sights while enjoying a ride on one of San Francisco’s icons – the streetcar.

What sort of accommodation will I stay in while traveling in the United States?

Traveling with Intrepid is a little bit different. We endeavor to provide travelers with an authentic experience to remember, so we try to keep accommodation as unique and traditional as possible. 

When traveling with us in the US you may find yourself staying in a:

Spend a night sleeping in a hogan – a traditional Navajo structure made of logs, mud and stone and built with an open roof to view the sparkling night sky.

Reconnect with nature and enjoy staying in quaint log cabins throughout the country's beautiful national parks. Fall asleep to the rustling of trees and wake up to the sounds of birds.

Do I need to purchase travel insurance before traveling?

Absolutely. All passengers traveling with Intrepid are required to purchase travel insurance before the start of their trip. Your travel insurance details will be recorded by your leader on the first day of the trip. Due to the varying nature, availability and cost of health care around the world, travel insurance is very much an essential and necessary part of every journey.

For more information on insurance, please go to: Travel Insurance

Does my trip to the United States support The Intrepid Foundation?

Yes, all Intrepid trips support the Intrepid Foundation. In fact, we make a donation on behalf of every traveler. Trips to the United States directly support our foundation partners, Cultural Heritage Economic Alliance (CHEA) and the Grand Canyon Conservancy.

Cultural Heritage Economic Alliance (CHEA)

Cultural Heritage Economic Alliance (CHEA) create inclusive, equitable opportunities for small Black, Indigenous and People of Colour (BIPOC) tourism businesses in the USA. Donations help CHEA provide access to industry-specific technical assistance, capacity building, and industry networks for small BIPOC travel and tourism businesses through their Diversity Tourism Academy (DTA). Intrepid will double the impact by dollar-matching all post-trip donations made to The Intrepid Foundation.

Find out more or make a donation

The Grand Canyon Conservancy

The Grand Canyon Conservancy is on a mission to protect the Grand Canyon National Park for future generations. With almost 6 million visitors to the park annually, the Grand Canyon Conservancy runs educational programs and immersive experiences that teach people about the park's cultural and environmental significance. Donations support trail restoration and maintenance, conservation and preservation of native vegetation and wildlife, and educational programs. Intrepid will double the impact by dollar-matching all post-trip donations made to The Intrepid Foundation.

How do I stay safe and healthy while traveling?

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Go to:  UK Foreign Travel Advice

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Go to:  Safe Travel

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Go to:  US Department of State

The World Health Organisation also provides useful health information.

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I have had an absolutely amazing trip.

My wife and I have had an absolutely amazing trip from San Francisco to Los Angeles via Napa Valley, Yosemite, Death Valley, Zion National Park, Bryce Canyon, Monume...

An absolutely amazing experience,

An absolutely amazing experience, would highly recommend to anyone. Parks we...

Vanessa and Martin

The Vegas to LA trip is amazing.

The Vegas to LA trip is amazing. Excellent and diverse range of trip experiences. Wonderful and breathtaking locations of the Canyons with opportunities to explore b...

The trip itself was amazing!

The trip itself was amazing! The Venus were interesting and beautiful. The food was delicious (especially the buffet at The Grand on Mackinac Island). We enjoyed get...

It was a great trip

It was a great trip with a great group. The food and accommodations were very nice. Our bus broke down at one point but our guide and driver handled it as quickly an...

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Why Did the Hotel Chain Hire a Marine Biologist?

Megan Morikawa of the Iberostar Group is applying science — and scale — to eliminate food waste, save coral and collaborate across the travel industry to cut carbon.

Megan Morikawa went from getting her Ph.D. at Stanford to working for the Spanish hotel group as director of sustainability. Credit... Iberostar

Supported by

By Elisabeth Goodridge

• May 15, 2024

Carbon neutrality, zero waste and serving seafood solely from responsible suppliers: Many boutique eco-tourism destinations — particularly those catering to small numbers of luxury travelers — can reach or come close to sustainability goals such as these, but what about a decades-old resort company operating 97 properties across 14 countries?

As the global director of sustainability at Iberostar Group , Megan Morikawa is striving to prove that large travel operators can be better stewards of the planet. The Stanford-educated marine biologist is applying science to achieve these goals and more, such as helping the privately held hospitality company build coral research labs and use A.I.-powered trash cans to reduce kitchen waste.

In a nearly two-hour video conversation, Dr. Morikawa talked about her career pivot from academia to hospitality, the importance of collaboration across the travel industry and her new role for the Travel Foundation , a nonprofit providing destinations with sustainable-tourism research, strategy and training.

This conversation has been edited and condensed for clarity.

What led you to research coral reef die-offs for your doctorate?

Basically, the theme of my technical background is how we can use the technology of genetics and genomics to better conserve species on the planet.

My Ph.D. adviser, Stephen Palumbi, was focused on genetics, genomics and coral reefs. His whole proposition was: Could we find the world’s toughest corals, learn what makes them tough and use that to help predict winners and losers of climate change, so that managers could better understand how to restore reefs?

How did you end up in travel?

It was at the end of my Ph.D. when at Stanford I met Gloria Fluxá Thienemann, Iberostar’s vice chairman and chief sustainability officer. My adviser and I were scratching our heads asking, “What does a Spanish hotel owner have in terms of interest in our research?”

Our initial conversation showed that she was genuinely interested in the science. Gloria’s passion for the science of the oceans has facilitated so much of what we now do.

I moved from academia to Iberostar because really passionate people want to use the private sector to scale solutions for critical ecosystems, like coral reefs.

Iberostar now has three coral labs and seven underwater nurseries in three countries. How did that start?

The first year that I joined, we constructed our first coral lab at a property in the Dominican Republic. It would have taken us four or five years if we were doing this from an academic standpoint.

The coral lab is three things in one. It’s an outreach center, where guests and others can pop in and stumble upon seeing — for many of them — coral for the first time. But it’s also a genetic bank: Corals in the Caribbean are experiencing a lot of challenges, like widespread disease and bleaching events. Having a genetic bank is an important asset saving for genetic diversity. Our third objective is to recreate coral bleaching: The lab has a sophisticated system that recreates heating waves with small tanks so that we can stress individual corals, and predict winners and losers, just like I did for my Ph.D.

Iberostar has taken hotels off fossil fuels, partnered to create a waste-management system in Brazil and more. How is it making these changes?

The question is always around how you scale sustainability. Scaling is an interesting combination of being able to speak in a high-level strategy voice about say, business objectives, and then being able to translate that down to the actual actions that a hotel director needs to take.

Because it’s not just our executive leadership. From our operations to our procurement team to our head of human resources, we all recognize the risk climate change poses to our business. So the passion and enthusiasm to do something about it is there and was not what needed to be sparked.

Tell me about these trash cans.

We do a lot of work on our food waste — we serve around 45 million meals a year.

With our partnership with Winnow , an A.I. waste management company, we have placed devices in our kitchens that have an A.I.-assisted camera and scale that allows for chefs to spend the first month or so training the model on what the camera is seeing. Through time, the system automatically registers what is being wasted.

With that data, we can get feedback on those economic losses as well as carbon footprint losses. And finally, what is it that we are throwing away? And how can that help us to inform how we produce food the next day?

What are the top challenges to Iberostar’s sustainability goals?

Travel is made up of a bunch of different businesses in different sectors. And how that all joins together can be really difficult to understand — particularly in the role we all play in protecting natural resources. Because we are a beachfront resort company, when we see erosion and other impacts on those areas, it’s really clear and evident. But one of our excursion providers might not be thinking about it as much in their day-to-day.

As a scientist, I recognize that a lot of discovery of how to do things that have never been done before requires quick absorption of new materials and being able to speak multiple languages. And by that, I don’t mean linguistic languages; I mean speaking from a research standpoint to a government standpoint to a business standpoint. A lot of the barrier to collaboration was not being able to communicate effectively with each other.

Are any of these changes something a guest would see?

We somewhat boldly said we are demonstrating that a luxury hospitality experience does not require single-use plastics. What I like to say is that when you see a room that is free of single-use plastics, it’s kind of hard to unsee it. A lot of times it can be thought of — initially — as needing to remove items. But I think our operations team thought critically about ways to elegantly offer an experience that was a better product. So that’s probably the most tangible way that we can see that.

What is the purpose of the Travel Foundation?

The Travel Foundation is a U.K.-based NGO, providing research, strategy and support in their aim for tourism to provide the greatest benefits for every destination around the world, so local communities and environments can thrive. The role I’ve taken is chair of the board of trustees.

A recent research piece they published was looking at how to model pathways to reach net zero emissions, looking at aviation, transport and hotels. The Travel Foundation also supports destinations in producing management plans. For Lake Tahoe, in California, they’ve been doing great work to help the area think through its new boom in tourism and how residents can have a voice.

When it comes to changing human impact on the environment, what are steps that travelers could take?

One of the best things that tourists can do is to inject mindfulness into their decisions. I know it sounds really silly, but the more meaning that we draw from the choices that we make in our consumption, the more likely we’re able to maximize the value that comes from it and make them memorable experiences.

Follow New York Times Travel on Instagram and sign up for our weekly Travel Dispatch newsletter to get expert tips on traveling smarter and inspiration for your next vacation. Dreaming up a future getaway or just armchair traveling? Check out our 52 Places to Go in 2024 .

Elisabeth is the deputy editor for the Travel Desk at The New York Times. More about Elisabeth Goodridge

Open Up Your World

Considering a trip, or just some armchair traveling here are some ideas..

52 Places:  Why do we travel? For food, culture, adventure, natural beauty? Our 2024 list has all those elements, and more .

Mumbai:  Spend 36 hours in this fast-changing Indian city  by exploring ancient caves, catching a concert in a former textile mill and feasting on mangoes.

Kyoto:  The Japanese city’s dry gardens offer spots for quiet contemplation  in an increasingly overtouristed destination.

Iceland:  The country markets itself as a destination to see the northern lights. But they can be elusive, as one writer recently found .

Texas:  Canoeing the Rio Grande near Big Bend National Park can be magical. But as the river dries, it’s getting harder to find where a boat will actually float .

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Majestic Europe

Our tour guides were the best, and the places we went as well. The only thing us that it felt a bit rushed between Praga- Innsbruck - Munich.

European Discovery (Summer, Start London, Classic, 12 Days)

Ri was an incredible guide! Not only did she give us interesting insights into each place we travelled, she also took the time to plan and make the trip so enjoyable. It was a trip of a lifetime!

• €100 deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

Europe Escape

Hhmm... Luke is charming and kind ????, I am a little biased ????. But he is a great tour guide and a great person in general. Would see him again in UK tour If I could choose him again. So yea, highly recommend . He is entertaining and very committed to his job and in making the tour fun. I've never written a review before , but I did for this guy . That says a lot!! Haha safe travels everyone !

• 10% deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

The Best of Eastern Europe

This was a well organised and well led tour

European Discovery (Summer, Start Amsterdam, Classic, 12 Days)

I had an amazing experience touring Europe with Rianna. She was organised, fun, creative and knowledgeable. I learned lots from Ri but also had a lot of laughs. The trip experience was fast paced and could have been chaotic but with Ri's guidance and travel expertise it flowed seamlessly. 10/10

Europe Jewel

Good route which covered the main attractions of Mid Europe. The trip is compact and efficient and the optional excursions add on the contents. Tour leader Matt is full of knowledge about various area’s history and events, he also looked after the team well and tried to accomodate customers’ needs, A really caring and professional tour leader. Pascal is not only a brilliant driver who tried to park the coach as close as possible for group’s access, he was also taking care of the team in many ways and his warm greetings and kind words won our hearts. If you haven’t or only seen a couple of European countries, this trip will be the one to open your eyes or the one to expend your European experiences. Additionally, the trip is good value for money.

Best of Central Europe

It was my very first Intrepid trip and I enjoyed every moment of it. It was more than I expected! I loved the chemistry of the group (I miss them dearly), the accommodation location as well as the included activities. Being in a small group also has a lot of advantages like getting to know each of them personally and build friendships even after the trip. I was just so glad I took the trip through Intrepid!

The Great Adventure

The tours was fine. The tour leaders were good and professionals. Just one complaint The hotel in Switzerland was not acceptable. No air conditioning. The rest of hotels were in good standard. My wife had a wheelchair and the tour personnel were highly helpful and ready to help on anyway possible. Thank you.

Baltic Experience

First and foremost with these tours, the enjoyment and experiences can be enhanced by the guide you have and our guide for this trip was exceptional! There are a LOT of cobblestones to walk on this tour so sensible footwear is an absolute must. Every city visited had its 'Old City" which were paved with cobblestones. It was a fascinating tour of the history of this part of Europe from medieval times to present day. The days spent canoeing and trekking in the countryside offered a welcome break from the cities visited. Klaipeda and the day trip to the unique, World Heritage-listed Curonian Spit National Park was just one of the highlights of the countryside experience. A hillside of Witches was a unique collection of sculptured tree trunks depicting all manner of mythical witches and demons. Amazing to wander through this huge area with such an engaging local guide to share the stories and history of the area. Hiking and canoe through Aukstaitija National Park's dense forests and lakes provided an opportunity for not only physical activity, but also time to swim and stop to appreciate the wild flowers and other flora. Plants that are considered garden annuals here, grow wild amongst the grasses and forests of this area. But Riga was one of the most beautiful cities visited. Fragrant gardens, fountains, old and new public sculptures and the well preserved and restored art nouveau buildings, made this city enchanting and fascinating. The trip did consist of long journeys especially by bus from Warsaw to Berlin. It proved to be quite exhausting and could be well improved by a stay somewhere in between these two major cities. Overall, if interested in Russian and German occupation and the history of these Baltic countries and their struggle for independence then this is the trip for it.

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Romantic Rhine (Southbound) 2024

It was a great cruise. The food was amazing, the crew was really helpful, and the tours and tour guides were great. The only thing to imporve on if the WiFi which only worked half the time.

All About Balkans (4 Star Hotels)

It was amazing experience all together, visited multiple different places different cultures and full of history. Guide Boyjan and driver Sasha were incredible. I would be much prefer little space i between for a little breath also bit more priority for dining

• €150 deposit on some dates Some departure dates offer you the chance to book this tour with a lower deposit.

Essential Britain & Ireland

Everything was planned and organised professionally. Absolutely hassle free travelling. Our guide was friendly, funny and incredibly knowledgeable.

Rome to Berlin: Piazzas, Prague & the Past

Great diversity of countries and cities but WAY too fast paced. One night in Slovenia and Poland was ridiculous and with travel time some days we spent less than 15 hours in the city. The guide was a but inexperienced so we didn't have a good description of some of the cities. Great way to make friends and see cities! Would recommend going end of August or later as it was still very hot going through the cities!!

Tour from Athens to Dubrovnik or Split: 7 Balkan countries in 14 days

We had a fabulous trip with ChooseBalkans and would highly recommend them for your next trip to the region. And, we highly recommend you visit Albania: lots of fresh and delicious food, beautiful places to visit, and ancient and contemporary history to learn about. Sirma has been responsive and proactively communicative the entire time we worked with them. They put together a wonderful, affordable, and personalized tour for us on quite short notice (because of our schedule) and found us a top-notch tour guide, Gerion. They combined several of their pre-packaged tours based on our requests, and organized a 10-day trip from Tirana to Athens that included 6 UNESCO sites, three countries, three opportunities to hike, time to explore towns and cities, recommendations of where to eat (we are vegetarians, and yes, there was plenty for us to eat in the Balkans!), and more. ChooseBalkans and Gerion arranged the travel, tour, and hotel logistics and regularly asked if there was anything else we needed. The name of the company is our final comment - Choose Balkans!

• Sightseeing

Tour from Athens to Belgrade: 7 Balkan countries in 14 days

I would reccomend this tour 100% for someone who is considering it.

What people love about Europe Tours

Overall, a well organized trip. Eva is an awesome tour guide. Perhaps more cautions and security should be emphasized especially in Italy as some of our luggage and laptop were stolen when checking in at the hotel.

Great experience. Very fun.

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Credit cards are getting smarter

How banks are using huge amounts of data to separate legitimate purchases from scams

In mid-March, a scammer in California tried to buy $150 worth of Wingstop using my debit card. Aside from being impressed at the sheer size of the order, I was relieved because Citibank, which issued my card, declined the transaction on the spot and alerted me to the fraud. In minutes I was able to shut off my card, heading off any more purchases by the scammers, and order a new card. All's well that ends well.

When I went to Buenos Aires in April, I figured I might run into a similar situation . Sure, the banks say you don't have to call ahead when you travel anymore, but I assumed I'd still have some purchase flagged as potential fraud, as had happened in past trips abroad. Miraculously, everything went off without a hitch. I don't know how JPMorgan Chase knew that I would spend $200 on Botox in Argentina, but it did. (No, I didn't book my flight on the same card, and whatever, everybody gets Botox now .)

It's great that banks and credit-card companies are getting better at discerning which payments are fraudulent and which are legit. Many people have some horror story about having their credit card stolen or having their own legitimate transactions flagged as suspicious. And it's nice not to have to spend 20 minutes on the phone before a vacation explaining where you're going and when. Credit-card fraud protection is still far from perfect, but there's no denying that the technology is improving. On the flip side, it's also kind of wild to consider just how much financial institutions must know about you to make the right calls.

I was curious about how it all works — and, frankly, a little creeped out. So I reached out to some credit-card companies and academics to learn more. Why don't people have to alert their credit-card companies about travel anymore? And, more broadly, just how have banks gotten so good at figuring out what's normal about our spending habits and what isn't?

The Federal Trade Commission receives thousands of card-fraud complaints each year. The Nilson Report, which tracks the card industry, says payment-card fraud resulted in $33 billion in losses worldwide in 2022 and $13.6 billion in losses in the US. As such, credit-card issuers and banks are keen to do what they can to spot fraud. They want to keep their customers happy, and, more importantly, they want to stem their losses. In the US, the major credit-card issuers and banks generally have a zero-liability policy , which means that when a customer gets scammed, the organization, not the customer, has to eat the cost.

Years ago, whether a transaction went through was based on things like whether a physical card was present, whether you had enough money to make the purchase, and (if the cashier wanted to look) whether your signature on the receipt matched the one on the back of your card. In some cases, the cashier may have even asked for ID or called the bank to verify the funds. We've come a long way from those bad old days by using the same tools that power most innovations: data and computers. Credit-card companies and banks know a lot about us — where we shop, when we spend, and how much we're usually willing to pay for things — and they're getting better and better at turning that knowledge into action.

The models are evaluating a trillion dollars' worth of transactions a year.

While it's all the rage to talk about newfangled forms of artificial intelligence , fraud detection owes a lot to machine learning, a field within AI that's been around for years. A bunch of data gets dumped into computer systems, and algorithms figure out patterns and relationships. The algorithms create decision trees to predict the likelihood of different outcomes and identify what may be considered normal or fishy. It's not that your credit-card company knows that you, specifically, would blow a bunch of cash on A and not on B — it knows that customers with your profile are in the "likes A" camp and not the "likes B" one.

"It's looking at what's happening that is very much out of the ordinary for your general behaviors," said Tina Eide, an executive vice president of global fraud risk at American Express. "And when I talk about general behaviors, it is generalized, right? It is not down to the specific purchase or to the specific merchant." Eide added, "The models are evaluating a trillion dollars' worth of transactions a year."

The machines know more now than ever. Mike Lemberger, Visa's regional risk officer for North America, said that over the past five years the number of data points people generate with their credit cards has grown tremendously. People are increasingly using cards over cash. And they don't just have a physical card they're pulling out at the store — they've got their card credentials in their Amazon account, Netflix account, iPhone, etc. The more purchases the card issuer can analyze, the more accurate the fraud detection will be.

"Visa, we don't have consumer information — that's your financial institution that has that — but what we have is this triangulation of all these data points," Lemberger said. "We can create more and better scores, layer on top of that machine learning and AI abilities, and it becomes a much, much more powerful predictor, which we then feed into all of our partners to say, 'Hey guys, if you want to make the best decisions, here's a whole bunch of really good information.'"

Visa isn't going to block your card directly, but it'll alert your bank that your purchase looks suspicious or that fraud has been detected at the merchant you're dealing with.

This all seemed pretty simple until I talked to Yann-Aël Le Borgne and Gianluca Bontempi, a pair of researchers at the Université Libre de Bruxelles in Belgium who work on machine learning and card fraud . They emphasized the vast scale of this fraud-detection technology. Companies and their algorithms are ingesting millions of transactions and creating so many decision trees to categorize certain activities that it can defy human logic, they said. Basically, the computer may be right that your transaction looks funky even if it's made in your home city at a fairly innocuous vendor, or it may be right that the transaction is fine even though it's made in a faraway place — but when humans try to figure out what did or didn't sound the alarm, nobody will really be able to pinpoint why.

"Machines can consider many more features, and at the end of the day it's not clear if all those features have meaning for humans," Bontempi said. "Humans are used to working with two, three features, at most five features, while machines can work with hundreds of features. So there are really different levels between what a machine can do."

There are human-written rules, which are generally interpretable, and there are machine-written rules, which can be a black box. They're more accurate, but they may be harder, if not impossible, for people to reverse engineer. And banks may be using several different algorithms, making this even more complicated. Data scientists are the ultimate decision-makers, but the information they're dealing with is based on highly complex tech.

Humans are used to working with two, three features, at most five features, while machines can work with hundreds of features.

When I explained to experts my somewhat embarrassing wings-versus-wrinkles conundrum and asked what may have triggered one alert and not the other, they offered up different explanations. Eide, from American Express, said that even though I hadn't booked my trip to Argentina with the credit card I used to buy the Botox, something else had probably tipped off the system that I was there. I realized I'd also bought a package of spin classes in Buenos Aires on my phone with the same card. I had also paid for a meal in the city. Lemberger, from Visa, emphasized that it's about all the data and spending patterns and said that given my spending patterns, the Botox likely matched my profile more than the massive delivery order.

"I hate to say this to you, but at the end of the day, all these data points build personas. Just like in marketing somebody would use personas to market to you, we're using that same technology to protect you," he said. "And the fact is that we use those data points to not just secure you but the whole ecosystem."

At some point it occurred to me that the supercomputers that credit-card companies and banks are working with could know more about me than I even know or understand about myself.

"It's probable that the exact reason why a transaction caused your card to be blocked has no straightforward interpretation," Le Borgne said.

I also asked whether there was a big difference in credit-card protections and debit protections and was told not really — maybe banks will be a little more restrictive about credit because they're technically lending you money that's not limited by your actual cash balance. I also asked if companies don't worry about preclearing travel because they don't care as much about losing money to fraud anymore, to which the answer was a hard no.

"At the end of the day, somebody's got to pay for the fraudulent activity," Lemberger said. Credit-card companies will give you your money back if you're a victim of fraud, but they'll find another place to recoup that money, just as they always do .

Instinctually, I am not a technology-is-awesome person — if the AI really is going to kill us, I feel like we should unplug it. I'm not super freaked out about the privacy stuff, but I also don't love the idea that AmEx and JPMorgan and Citi have me so pegged. But it's cool that companies really are making fraud detection better, especially in a world where fraudsters themselves are constantly getting better. I don't want to be like "Yay, banks!" but maybe here the answer really is a little "Yay, banks!" At least that's the case until the next major data-privacy breach, at which point I will regret everything.

Emily Stewart is a senior correspondent at Business Insider, writing about business and the economy.

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Through our Discourse journalism, Business Insider seeks to explore and illuminate the day’s most fascinating issues and ideas. Our writers provide thought-provoking perspectives, informed by analysis, reporting, and expertise. Read more Discourse stories here .

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