sustainable tourism frameworks practices and innovative solutions

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Sustainable Tourism: Frameworks, Practices, and Innovative Solutions

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Sustainable Tourism: Frameworks, Practices, and Innovative Solutions Capa dura – 5 julho 2024

This book aims to provide insight into how we can still enjoy and benefit from touristic travel while implementing appropriate strategies and adaptation plans in the areas of health, culture, the economy, and the environment and showcase investigations of alternative tourism frameworks and tourist perspectives. It will be of great interest to academic and practitioner communities in business and policy, as well as economics, tourism management, development studies, finance, cultural heritage management, policymaking and entrepreneurship.

  • Número de páginas 332 páginas
  • Idioma Inglês
  • Editora Palgrave Macmillan
  • Data da publicação 5 julho 2024
  • ISBN-10 3031435273
  • ISBN-13 978-3031435270
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Ender Demir is an Assistant Professor in the Department of Business Administration, School of Social Sciences, Reykjavik University, Iceland. His fields of research include corporate finance, financial economies and hospitality financial management.

Sobre o Autor

Ender Demir is an Associate Professor in the Department of Business Administration, School of Social Sciences, Reykjavik University, Iceland. His fields of research include corporate finance, cryptocurrencies, tourism economics, and hospitality financial management.

Gabrielle Machnik-Kekesi is a Research Associate at the Emerging Risks information Centre at the John Molson School of Business at Concordia University, Canada and is a PhD Candidate at the University of Galway, Ireland.

Victoria Kelly is a Research Associate at the Emerging Risks Information Centre, Concordia University, Canada. Her research interests include sustainability and climate change management.

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  • Editora ‏ : ‎ Palgrave Macmillan; 1st ed. 2024 edição (5 julho 2024)
  • Idioma ‏ : ‎ Inglês
  • Capa dura ‏ : ‎ 332 páginas
  • ISBN-10 ‏ : ‎ 3031435273
  • ISBN-13 ‏ : ‎ 978-3031435270

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Sustainability Innovation in Tourism: A Systematic Literature Review

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sustainable tourism frameworks practices and innovative solutions

  • Daniela Meneses 3 ,
  • Carlos Costa 4 ,
  • Fernanda A. Ferreira 5 &
  • Celeste Eusébio 4  

Part of the book series: Springer Proceedings in Business and Economics ((SPBE))

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  • International Conference on Modern Trends in Business Hospitality and Tourism

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Sustainability innovation has been discussed as an approach to tourism. The concept of innovation is still regarded as abstract or with little application, and the same is true of the concept of sustainable tourism. This systematic literature review intends to investigate the state of sustainability innovation in tourism addressing the question: “What are the potential ways to implement sustainable innovation within the tourism sector?”

The article is a systematic literature review (SLR) on sustainable innovation in tourism, in the databases Scopus, Web of Science and Science Direct, which resulted in 492 papers. By applying the PRISMA model and VOSviewer software, the study sample is narrowed to 50 papers collected from 25 journals, published between 2000 and 2022. The articles that make up the SLR comprise qualitative, quantitative and mixed studies, with the research aiming to summarise theories, ideologies, methods and practices at different levels and stages applied in different tourism contexts. This study categorises the main topics: business model, sustainable innovative strategies, innovative leadership and stakeholders’ relationship.

The outcomes demonstrate diverse strategies for implementing sustainable innovation in the field of tourism, along with recommendations for future implementation across various tourism sub-sectors. These findings underline the importance of introducing sustainable innovations that foster sustainable development through collaborative efforts among all stakeholders. By creating added value to products and services, sustainable innovation enables companies within each tourism sector and the destination as a whole to differentiate themselves. The results also highlight that perceptions of sustainable innovation differ based on the level of knowledge, acceptance and understanding of individuals involved. Furthermore, the implementation of sustainable innovation can be customised to suit different objectives and applied at various levels within different tourism sub-sectors over an extended period of time.

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Acknowledgements

Daniela Meneses thanks Fundação para a Ciência e Tecnologia (FCT-Portugal) for funding under the project number UI/BD/153067/2022 to support this work.

Fernanda A. Ferreira acknowledges the financial support of UNIAG, R&D unit funded by the FCT – Portuguese Foundation for the Development of Science and Technology, I.P., under the project UIDB/04752/2020.

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Meneses, D., Costa, C., Ferreira, F.A., Eusébio, C. (2024). Sustainability Innovation in Tourism: A Systematic Literature Review. In: Negrușa, A.L., Coroş, M.M. (eds) Sustainable Approaches and Business Challenges in Times of Crisis. ICMTBHT 2022. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-48288-5_3

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Sustainable Tourism: Frameworks, Practices, and Innovative Solutions Hardcover – 5 July 2024

This book aims to provide insight into how we can still enjoy and benefit from touristic travel while implementing appropriate strategies and adaptation plans in the areas of health, culture, the economy, and the environment and showcase investigations of alternative tourism frameworks and tourist perspectives. It will be of great interest to academic and practitioner communities in business and policy, as well as economics, tourism management, development studies, finance, cultural heritage management, policymaking and entrepreneurship.

  • ISBN-10 3031435273
  • ISBN-13 978-3031435270
  • Edition 1st ed. 2024
  • Publisher Palgrave Macmillan
  • Publication date 5 July 2024
  • Language English
  • Print length 332 pages
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Ender Demir is an Assistant Professor in the Department of Business Administration, School of Social Sciences, Reykjavik University, Iceland. His fields of research include corporate finance, financial economies and hospitality financial management.

About the Author

Ender Demir is an Associate Professor in the Department of Business Administration, School of Social Sciences, Reykjavik University, Iceland. His fields of research include corporate finance, cryptocurrencies, tourism economics, and hospitality financial management.

Gabrielle Machnik-Kekesi is a Research Associate at the Emerging Risks information Centre at the John Molson School of Business at Concordia University, Canada and is a PhD Candidate at the University of Galway, Ireland.

Victoria Kelly is a Research Associate at the Emerging Risks Information Centre, Concordia University, Canada. Her research interests include sustainability and climate change management.

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Sustainable tourism

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sustainable tourism frameworks practices and innovative solutions

Description

Publications.

Tourism is one of the world's fastest growing industries and an important source of foreign exchange and employment, while being closely linked to the social, economic, and environmental well-being of many countries, especially developing countries. Maritime or ocean-related tourism, as well as coastal tourism, are for example vital sectors of the economy in small island developing States (SIDS) and coastal least developed countries (LDCs) (see also: The Potential of the Blue Economy report as well as the Community of Ocean Action on sustainable blue economy).

The World Tourism Organization defines sustainable tourism as “tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities".

Based on General assembly resolution 70/193, 2017 was declared as the  International Year of Sustainable Tourism for Development.

In the 2030 Agenda for Sustainable Development SDG target 8.9, aims to “by 2030, devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism is also highlighted in SDG target 12.b. which aims to “develop and implement tools to monitor sustainable development impacts for sustainable tourism that creates jobs and promotes local culture and products”.

Tourism is also identified as one of the tools to “by 2030, increase the economic benefits to Small Island developing States and least developed countries” as comprised in SDG target 14.7.

In the Rio+20 outcome document The Future We want, sustainable tourism is defined by paragraph 130 as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities by supporting their local economies and the human and natural environment as a whole. ” In paragraph 130, Member States also “call for enhanced support for sustainable tourism activities and relevant capacity-building in developing countries in order to contribute to the achievement of sustainable development”.

In paragraph 131, Member States “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small- and medium-sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”. In this regard, Member States also “underline the importance of establishing, where necessary, appropriate guidelines and regulations in accordance with national priorities and legislation for promoting and supporting sustainable tourism”.

In 2002, the World Summit on Sustainable Development in Johannesburg called for the promotion of sustainable tourism development, including non-consumptive and eco-tourism, in Chapter IV, paragraph 43 of the Johannesburg Plan of Implementation.

At the Johannesburg Summit, the launch of the “Sustainable Tourism – Eliminating Poverty (ST-EP) initiative was announced. The initiative was inaugurated by the World Tourism Organization, in collaboration with UNCTAD, in order to develop sustainable tourism as a force for poverty alleviation.

The UN Commission on Sustainable Development (CSD) last reviewed the issue of sustainable tourism in 2001, when it was acting as the Preparatory Committee for the Johannesburg Summit.

The importance of sustainable tourism was also mentioned in Agenda 21.

For more information and documents on this topic,  please visit this link

UNWTO Annual Report 2015

2015 was a landmark year for the global community. In September, the 70th Session of the United Nations General Assembly adopted the Sustainable Development Goals (SDGs), a universal agenda for planet and people. Among the 17 SDGs and 169 associated targets, tourism is explicitly featured in Goa...

UNWTO Annual Report 2016

In December 2015, the United Nations General Assembly declared 2017 as the International Year of Sustainable Tourism for Development. This is a unique opportunity to devote a year to activities that promote the transformational power of tourism to help us reach a better future. This important cele...

Emerging Issues for Small Island Developing States

The 2012 UNEP Foresight Process on Emerging Global Environmental Issues primarily identified emerging environmental issues and possible solutions on a global scale and perspective. In 2013, UNEP carried out a similar exercise to identify priority emerging environmental issues that are of concern to ...

Transforming our World: The 2030 Agenda for Sustainable Development

This Agenda is a plan of action for people, planet and prosperity. It also seeks to strengthen universal peace in larger freedom, We recognize that eradicating poverty in all its forms and dimensions, including extreme poverty, is the greatest global challenge and an indispensable requirement for su...

Status and Trends of Caribbean Coral Reefs: 1970-2012

Previous Caribbean assessments lumped data together into a single database regardless of geographic location, reef environment, depth, oceanographic conditions, etc. Data from shallow lagoons and back reef environments were combined with data from deep fore-reef environments and atolls. Geographic c...

15 Years of the UNWTO World Tourism Network on Child Protection: A Compilation of Good Practices

Although it is widely recognized that tourism is not the cause of child exploitation, it can aggravate the problem when parts of its infrastructure, such as transport networks and accommodation facilities, are exploited by child abusers for nefarious ends. Additionally, many other factors that contr...

Towards Measuring the Economic Value of Wildlife Watching Tourism in Africa

Set against the backdrop of the ongoing poaching crisis driven by a dramatic increase in the illicit trade in wildlife products, this briefing paper intends to support the ongoing efforts of African governments and the broader international community in the fight against poaching. Specifically, this...

Natural Resources Forum: Special Issue Tourism

The journal considers papers on all topics relevant to sustainable development. In addition, it dedicates series, issues and special sections to specific themes that are relevant to the current discussions of the United Nations Commission on Sustainable Development (CSD)....

Thailand: Supporting Sustainable Development in Thailand: A Geographic Clusters Approach

Market forces and government policies, including the Tenth National Development Plan (2007-2012), are moving Thailand toward a more geographically specialized economy. There is a growing consensus that Thailand’s comparative and competitive advantages lie in amenity services that have high reliance...

Natural Resources Forum, a United Nations Sustainable Development Journal (NRF)

  Natural Resources Forum, a United Nations Sustainable Development Journal, seeks to address gaps in current knowledge and stimulate relevant policy discussions, leading to the implementation of the sustainable development agenda and the achievement of the Sustainable...

Road Map on Building a Green Economy for Sustainable Development in Carriacou and Petite Martinique, Grenada

This publication is the product of an international study led by the Division for Sustainable Development (DSD) of the United Nations Department of Economic and Social Affairs (UNDESA) in cooperation with the Ministry of Carriacou and Petite Martinique Affairs and the Ministry of Environment, Foreig...

UN Ocean Conference 2025

Our Ocean, Our Future, Our Responsibility “The ocean is fundamental to life on our planet and to our future. The ocean is an important source of the planet’s biodiversity and plays a vital role in the climate system and water cycle. The ocean provides a range of ecosystem services, supplies us with

UN Ocean Conference 2022

The UN Ocean Conference 2022, co-hosted by the Governments of Kenya and Portugal, came at a critical time as the world was strengthening its efforts to mobilize, create and drive solutions to realize the 17 Sustainable Development Goals by 2030.

58th Session of the Commission for Social Development – CSocD58

22nd general assembly of the united nations world tourism organization, world tourism day 2017 official celebration.

This year’s World Tourism Day, held on 27 September, will be focused on Sustainable Tourism – a Tool for Development. Celebrated in line with the 2017 International Year of Sustainable Tourism for Development, the Day will be dedicated to exploring the contribution of tourism to the Sustainable Deve

World Tourism Day 2016 Official Celebration

Accessible Tourism for all is about the creation of environments that can cater for the needs of all of us, whether we are traveling or staying at home. May that be due to a disability, even temporary, families with small children, or the ageing population, at some point in our lives, sooner or late

4th Global Summit on City Tourism

The World Tourism Organisation (UNWTO) and the Regional Council for Tourism of Marrakesh with support of the Government of Morroco are organizing the 4th Global Summit on City Tourism in Marrakesh, Morroco (9-10 December 2015). International experts in city tourism, representatives of city DMOs, of

2nd Euro-Asian Mountain Resorts Conference

The World Tourism Organisation (UNWTO) and Ulsan Metropolitan City with support of the Government of the Republic of Korea are organizing the 2nd Euro-Asian Mountain Resorts Conference, in Ulsan, Republic of Korea (14 - 16 October 2015). Under the title “Paving the Way for a Bright Future for Mounta

21st General Assembly of the United Nations World Tourism Organization

Unwto regional conference enhancing brand africa - fostering tourism development.

Tourism is one of the Africa’s most promising sectors in terms of development, and represents a major opportunity to foster inclusive development, increase the region’s participation in the global economy and generate revenues for investment in other activities, including environmental preservation.

  • January 2017 International Year of Tourism In the context of the universal 2030 Agenda for Sustainable Development and the Sustainable Development Goals (SDGs), the International Year aims to support a change in policies, business practices and consumer behavior towards a more sustainable tourism sector that can contribute to the SDGs.
  • January 2015 Targets 8.9, 12 b,14.7 The 2030 Agenda for Sustainable Development commits Member States, through Sustainable Development Goal Target 8.9 to “devise and implement policies to promote sustainable tourism that creates jobs and promotes local culture and products”. The importance of sustainable tourism, as a driver for jobs creation and the promotion of local culture and products, is also highlighted in Sustainable Development Goal target 12.b. Tourism is also identified as one of the tools to “increase [by 2030] the economic benefits to Small Island developing States and least developed countries”, through Sustainable Development Goals Target 14.7.
  • January 2012 Future We Want (Para 130-131) Sustainable tourism is defined as a significant contributor “to the three dimensions of sustainable development” thanks to its close linkages to other sectors and its ability to create decent jobs and generate trade opportunities. Therefore, Member States recognize “the need to support sustainable tourism activities and relevant capacity-building that promote environmental awareness, conserve and protect the environment, respect wildlife, flora, biodiversity, ecosystems and cultural diversity, and improve the welfare and livelihoods of local communities” as well as to “encourage the promotion of investment in sustainable tourism, including eco-tourism and cultural tourism, which may include creating small and medium sized enterprises and facilitating access to finance, including through microcredit initiatives for the poor, indigenous peoples and local communities in areas with high eco-tourism potential”.
  • January 2009 Roadmap for Recovery UNWTO announced in March 2009 the elaboration of a Roadmap for Recovery to be finalized by UNWTO’s General Assembly, based on seven action points. The Roadmap includes a set of 15 recommendations based on three interlocking action areas: resilience, stimulus, green economy aimed at supporting the tourism sector and the global economy.
  • January 2008 Global Sustainable Tourism Criteria The Global Sustainable Tourism Criteria represent the minimum requirements any tourism business should observe in order to ensure preservation and respect of the natural and cultural resources and make sure at the same time that tourism potential as tool for poverty alleviation is enforced. The Criteria are 41 and distributed into four different categories: 1) sustainability management, 2) social and economic 3) cultural 4) environmental.
  • January 2003 1st Int. Conf. on Climate Change and Tourism The conference was organized in order to gather tourism authorities, organizations, businesses and scientists to discuss on the impact that climate change can have on the tourist sector. The event took place from 9 till 11 April 2003 in Djerba, Tunisia.
  • January 2003 WTO becomes a UN specialized body By Resolution 453 (XV), the Assembly agreed on the transformation of the WTO into a United Nations specialized body. Such transformation was later ratified by the United Nations General Assembly with the adoption of Resolution A/RES/58/232.
  • January 2002 World Ecotourism Summit Held in May 2002, in Quebec City, Canada, the Summit represented the most important event in the framework of the International Year of Ecosystem. The Summit identified as main themes: ecotourism policy and planning, regulation of ecotourism, product development, marketing and promotion of ecotourism and monitoring costs and benefits of ecotourism.
  • January 1985 Tourism Bill of Rights and Tourist Code At the World Tourism Organization Sixth Assembly held in Sofia in 1985, the Tourism Bill of Rights and Tourist Code were adopted, setting out the rights and duties of tourists and host populations and formulating policies and action for implementation by states and the tourist industry.
  • January 1982 Acapulco Document Adopted in 1982, the Acapulco Document acknowledges the new dimension and role of tourism as a positive instrument towards the improvement of the quality of life for all peoples, as well as a significant force for peace and international understanding. The Acapulco Document also urges Member States to elaborate their policies, plans and programmes on tourism, in accordance with their national priorities and within the framework of the programme of work of the World Tourism Organization.

sustainable tourism frameworks practices and innovative solutions

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Sustainable Tourism: Frameworks, Practices, and Innovative Solutions Hardcover – July 12 2024

  • ISBN-10 3031435273
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  • Publisher Palgrave Macmillan
  • Publication date July 12 2024
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Thomas Walker is a Professor of Finance at the John Molson School of Business, Concordia University, Canada, as well as Director of the Jacques Menard/BMO Center for Capital Markets Research and the Concordia University Research Chair in Emerging Risk Management.Ender Demir is an Assistant Professor in the Department of Business Administration, School of Social Sciences, Reykjavik University, Iceland. His fields of research include corporate finance, financial economies and hospitality financial management.Gabrielle Kathleen Machnik-Kekesi is a Research Associate at the Emerging Risks information Centre at the John Molson School of Business at Concordia University, Canada. She has work experience in editing, conference planning, and grant writing and has previously worked as managing editor for the Canadian Journal of Irish Studies.Victoria Kelly is a Research Associate at the Emerging Risks Information Centre, Concordia University, Canada. Her research interests include sustainability and climate change management.

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  • Publisher ‏ : ‎ Palgrave Macmillan (July 12 2024)
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UN Tourism News 82: Sustainable Development of Tourism

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sustainable tourism frameworks practices and innovative solutions

UN General Assembly Hosts Tourism for Sustainable Development Event

The United Nations General Assembly has held a second thematic event focused on tourism and the sector’s critical role in critical role of tourism in advancing sustainable development and resilience

A United Vision for Nature - 'Nature Positive' Report Marks New Collaborative Era in Travel & Tourism

WTTC, UN Tourism and the Sustainable Hospitality Alliance join forces to support Nature Positive Tourism

Glasgow Declaration Implementation Report 2023 – Advancing Climate Action

The Glasgow Declaration on Climate Action in Tourism Implementation Report 2023 presents the results of a systematic review of all progress updates received from signatories during the first reporting exercise conducted between January and June 2023 (over 400 updates), which in many cases include the submission of a Climate Action Plan (over 250 plans).

Policy Guidance to Support Climate Action by National Tourism Administrations

This policy guidance has been developed to assist governmental agencies dedicated to tourism to develop policies and initiatives that will support the low-carbon transition of the sector. This policy guidance provides examples of good practice from around the world to illustrate how NTAs can implement climate-enabling policy and other initiatives as well as benefit from climate initiatives in other sectors.

European Committee of the Regions and UN Tourism break new ground with study on Rural Tourism and Development in Europe

UN Tourism has partnered with the European Committee of the Regions for a comprehensive study of the significant impact and potential of tourism in fostering socio-economic development in rural areas.

UN Tourism and Croatia to Establish Research Centre for Sustainable Tourism

UN Tourism is to work with the Government Croatia and the University of Zagreb to establish a research and development centre focused on sustainable tourism.

UN TOURISM ON THE GROUND

Un tourism completes a series of training benefitting 250 female tourism entrepreneurs across rural areas in moldova.

UN Tourism has laid the foundation in Moldova for a new approach to achieve the SDGs by empowering women in the tourism sector through skills training and quality education, and by promoting gender equality and working together as a community. This pioneer strategy is widely recognized by key tourism stakeholders in the country and is already attracting interest from other development partners.

TOURISM DEVELOPMENT AND PROMOTION IN GREATER GABORONE

Activities have begun for the comprehensive study of priority tourism sites in Greater Gaborone, Botswana, from which to build a future study to develop investment models and guidelines using sustainable tourism principles. UN Tourism is on the ground from 15-26 April for the launch and inspection visits, and to meet with a wide-ranging group of stakeholders to ensure the sustainable development of the identified sites.

SUSTAINABLE DEVELOPMENT

Global tourism plastics initiative.

The Global Tourism Plastics Initiative unites the tourism sector behind a common vision to address the root causes of plastic pollution. It enables businesses, governments and other tourism stakeholders to lead by example in the shift towards a circular economy of plastics.

Circular Economy

Circularity represents a strategic approach for the tourism sector, notably from the point of view of minimizing its environmental impacts, including waste and pollution as well as CO2 emissions, given the potential of a circular economy to decouple economic growth from resource use.

Sustainable Tourism Data and Statistics

Measuring the sustainability of tourism (mst).

The Statistical Framework for Measuring the Sustainability of Tourism (MST) is an internationally agreed reference framework for measuring the economic, social and environmental aspects of tourism.

SDG Indicators

The UN Tourism is custodian to two SDG indicators from the Global indicator framework. These two indicators are: Indicator 8.9.1: Tourism Direct Gross Domestic Product (Download metadata) Indicator 12.b.1: Implementation of standard accounting tools to monitor the economic and environmental aspects of tourism sustainability.

69th Meeting of UN Tourism Regional Commission for the Americas

Varadero, Cuba - 30 April 2024 (UN Tourism Members only)

High-Level Thematic Event on Tourism - United Nations General Assembly

Online, 14th May at 09:00 - 10:30 CEST and 15th May at 16:00 - 17:30 CEST

UN Tourism in the media

Category tags, related content, am news | vol. 64 may 2024, africa news issue 23, am news | vol. 63 april 2024, un tourism news 81: global tourism investments trends a....

How global tourism can become more sustainable, inclusive and resilient

A sanitary mask lies on the ground at Frankfurt Airport

A sanitary mask lies on the ground at Frankfurt Airport Image:  Reuters/Ralph Orlowski

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sustainable tourism frameworks practices and innovative solutions

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Stay up to date:, the great reset.

  • Tourism rose to the forefront of the global agenda in 2020, due to the devastating impact of COVID-19
  • Recovery will be driven by technology and innovation – specifically seamless travel solutions, but it will be long, uneven and slow
  • Success hinges on international coordination and collaboration across the public and private sectors

Tourism was one of the sectors hit hardest by the global pandemic. 2020 was the worst year on record for international travel due to the global pandemic, with countries taking decisive action to protect their citizens, closing borders and halting international travel.

The result was a 74% decline in international visitor arrivals, equivalent to over $1 trillion revenue losses , and an estimated 62 million fewer jobs . The impact on international air travel has been even more severe with a 90% drop on 2019 , resulting in a potential $1.8 trillion loss. And while the economic impact is dire in itself, nearly 2.9 million lives have been lost in the pandemic.

The path to recovery will be long and slow

Countries now face the challenge of reopening borders to resume travel and commerce, while protecting their populations’ health. At its peak, the World Tourism Organization (UNWTO) reported in April 2020 that every country on earth had implemented some travel restriction , signalling the magnitude of the operation to restart travel.

Have you read?

Tourism industry experts fear long road to recovery, how we can prioritize sustainability in rebuilding tourism, covid-19 could set the global tourism industry back 20 years.

Consequently, the path to recovery will be long and slow. The resurgence of cases following the discovery of new variants towards the end of last year delivered another disappointing blow to the travel industry. Any pickup over the summer months was quashed following a second wave of lockdowns and border closures . Coupled with mixed progress in the roll-out of vaccination programs, I predict that we will not see a significant rebound in international travel until the middle of this year at best.

Others echo my fears. The International Air Transport Association (IATA) forecasts a 50.4% improvement on 2020 air travel demand, which would bring the industry to 50.6% of 2019 levels . However, a more pessimistic outlook based on the persistence of travel restrictions suggests that demand may only pick up by 13% this year, leaving the industry at 38% of 2019 levels. McKinsey & Company similarly predict that tourism expenditure may not return to pre-COVID-19 levels until 2024 .

How to enhance sustainability, inclusivity and resilience

Given its economic might – employing 330 million people, contributing 10% to global GDP before the pandemic, and predicted to create 100 million new jobs – restoring the travel and tourism sector to a position of strength is the utmost priority.

The Great Reset provides an opportunity to rethink how tourism is delivered and to enhance sustainability, inclusivity and resilience. We must also address the challenges – from climate change and “ overtourism ” to capacity constraints – that we faced before the pandemic, while embracing traveller preferences, as we rebuild.

A 2018 study found that global tourism accounted for 8% of global greenhouse gas emissions from 2009 to 2013 ; four times higher than previous estimates. Even more worryingly, this puts progress towards the Paris Agreement at risk – recovery efforts must centre around environmental sustainability.

Furthermore, according to a study on managing overcrowding, the top 20 most popular global destinations were predicted to add more international arrivals than the rest of the world combined by 2020 . While COVID-19 will have disrupted this trend, it is well known that consumers want to travel again, and we must address the issues associated with overcrowding, especially in nascent destinations, like Saudi Arabia.

The Great Reset is a chance to make sure that as we rebuild, we do it better.

There is no consensus about when the tourist industry will recover from the pandemic

Seamless solutions lie at the heart of travel recovery

Tourism has the potential to be an engine of economic recovery provided we work collaboratively to adopt a common approach to a safe and secure reopening process – and conversations on this are already underway.

Through the G20, which Saudi Arabia hosted in 2020, our discussions focused on how to leverage technology and innovation in response to the crisis, as well as how to restore traveller confidence and improve the passenger experience in the future .

At the global level, across the public and private sectors, the World Economic Forum is working with the Commons Project on the CommonPass framework , which will allow individuals to access lab results and vaccination records, and consent to having that information used to validate their COVID status. IATA is trialling the Travel Pass with airlines and governments , which seeks to be a global and standardized solution to validate and authenticate all country regulations regarding COVID-19 travel requirements.

The provision of solutions that minimize person-to-person contact responds to consumer wants, with IATA finding that 85% of travellers would feel safer with touchless processing . Furthermore, 44% said they would share personal data to enable this, up from 30% months prior , showing a growing trend for contactless travel processes.

Such solutions will be critical in coordinating the opening of international borders in a way that is safe, seamless and secure, while giving tourists the confidence to travel again.

Collaboration at the international level is critical

The availability of vaccines will make this easier, and we have commenced our vaccination programme in Saudi Arabia . But we need to ensure processes and protocols are aligned globally, and that we support countries with limited access to vaccinations to eliminate the threat of another resurgence. It is only when businesses and travellers have confidence in the systems that the sector will flourish again.

In an era of unprecedented data and ubiquitous intelligence, it is essential that organizations reimagine how they manage personal data and digital identities. By empowering individuals and offering them ways to control their own data, user-centric digital identities enable trusted physical and digital interactions – from government services or e-payments to health credentials, safe mobility or employment.

sustainable tourism frameworks practices and innovative solutions

The World Economic Forum curates the Platform for Good Digital Identity to advance global digital identity activities that are collaborative and put the user interest at the center.

The Forum convenes public-private digital identity collaborations from travel, health, financial services in a global action and learning network – to understand common challenges and capture solutions useful to support current and future coalitions. Additionally, industry-specific models such as Known Traveller Digital Identity or decentralized identity models show that digital identity solutions respecting the individual are possible.

The approach taken by Saudi Arabia and its partners to establish consensus and build collaborative relationships internationally and between the public and private sectors, should serve as a model to be replicated so that we can maximize the tourism sector’s contribution to the global economic recovery, while ensuring that it becomes a driver of prosperity and social progress again.

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Innovation for Tourism Sustainability: Examples and Solutions

Destinations with Innovative Ideas to Achieve Sustainability

Innovation for sustainability is a key component on tourism’s journey towards a more sustainable development. Around the world, businesses and destinations are getting creative in their approach to achieving sustainability – or even regenerative tourism. How do they do it?

We asked our panel of sustainable tourism champions which destinations or organizations have done a particularly impressive job with regard to innovation for tourism sustainability. Here’s what they answered (highlighted respondents are available as consultants or speakers ).

Brian Mullis, sustainable tourism expert panel member

Brian Mullis

It is well known that tourism has inherent negative environmental impacts and is extractive in nature when it’s not well managed. Sustainable tourism is usually focused on sustaining current tourism activities and / or limiting environmental damage and negative impacts on host communities.

Rather than sustaining an approach to tourism that is unsustainable by design, regenerative tourism is a holistic process that uses nature’s principles to restore degraded environments and uplift host communities helping both to flourish.

Good examples can be found in Hawai’i, New Zealand , Ireland, Rwanda and elsewhere. For example, the Regenerative Places Program .

Jonathon Day

Innovation comes in a variety of forms: Here are three examples that include technological innovation, and process innovation:

  • EV [electronic vehicle] transportation will change tourism for the better. Hoteliers and other tourism organizations are working through the challenges of introducing these new technologies. That’s critical – because the EV change is happening (at scale), and we need to get in front of it. 
  • Groups in destinations all around the world are coming together and thinking through ways to make tourism better. These changes are co-created with a range of stakeholders and unique to each location. Even though the solutions are “local” – the regenerative approach is an example of innovation in how we approach challenges that are global in scope. 
  • Another innovation that is worth watching is the move to destination stewardship . This is a paradigm shift that a few “early adopters” have embraced.

Raj Gyawali

In 2020, Ethical Travel Portal won an innovation grant in Norway for the idea to research and develop a measurement tool for sustainable tour operations. The measurement itself might not be a big innovation but engaging the travellers as a decision making partner in sustainability is innovative, as the traveller is the one affecting change in the long run. The tool is being prototyped, and collaboratively formed in the community to help develop and nurture it. That itself is innovative, as sustainability is an issue that should be for everyone, and not about market shares.

In 2021, the same company won another innovation grant from Innovation Norway to prototype the first version of travel community engagement through a local storytelling website. This again is based on the principle to actively engage travellers – or intending travellers – in understanding destinations, through stories owned by the destinations and not by content generated by massive media machines which constantly misrepresent destinations. This is being prototyped and populated at www.resonate.travel .

In 2020, women in tourism in Manang, Nepal started agriculture as tourism dried out and rediscovered the joy of community agriculture. They then partnered with karma coffee in Kathmandu to get help on product packaging, marketing and exposure to the market. With an active focus on sustainable sourcing and packaging and smart marketing these products were launched as ManangDirect, and later KarnaliDirect also joined in from Far West Nepal. The spin off smart marketing via Instagram raised the profile of the product, and hence young people from Manang started owning their produce. And feeling a sense of pride. The produce was also used by chefs to create fusion food and presented at an exclusive dinner in Kathmandu, further raising its profile.

Post this, a further innovation was done by my own company, socialtours , in developing an agritourism experience of understanding this phenomenon, going back to the village to see the agriculture. This is an example of using tourism for regeneration.

Vicky Smith

  • Climate : Tourism Declares a Climate Emergency has done a fantastic job growing from what was called a “specialist group” of nearly 30 travel organisation launch signatories to become the Glasgow Declaration on Climate Action in Tourism, to more than 500 organisations today. Decarbonisation : we’ve seen EasyJet recently drop the bandaid of carbon offsets to focus on actual emission reduction. Our partners’ electric game drive vehicles aren’t just better for emissions, but quieter for watching wildlife and so a better customer experience. We’re also seeing meat-free menus (at least some days) pop up all over the world. Such reductions also help transition focus to restoration and regeneration.
  • Collaborations : With such global, existential issues as Covid and climate crisis, we see how cross-sector and public/private partnerships are required to pool resources to support the wide-ranging, intense efforts and energy needed for big change. Tourism isn’t an island, and we are now seeing the intersection of the SDGs play out – not just SDG 17 (partnerships), but in implementations like Doughnut Economics in Amsterdam, really understanding how different priorities inter-depend, impact and are impacted by tourism, in order to deliver social needs within planetary resource boundaries.
  • Consumers : are finally starting to demand sustainability. Where pioneering suppliers have led the charge for triple bottom line impacts, Covid and lockdown have increased public consciousness of wellness of community, economy and environment, and their ability to join the dots between issues of concern and how tourism can offer solutions. Annual surveys like Booking.com’s show yearly increases in interest and desire that the future of travel can only be sustainable.
  • Greenwash : Unsurprisingly, as demand for sustainable tourism grows, so does greenwashing as companies try to appeal to the demand, without necessarily having the evidence to substantiate sustainability claims. Where in the past we’ve seen UK’s Advertising Standards Authority ban ads such as Ryanair’s claiming the ‘lowest emissions airline’ (based on per passenger per kilometre flown with little substantiated comparison), they’ve now taken the proactive positive step of publishing advertising guidance over misleading environmental claims and social responsibility. This gives tools to the UK’s Competition and Markets Authority (CMA) and European counterparts to investigating misleading claims. Will our governments even stack up to their own policies?

Willy Legrand

If we take a look at the environmental pillar and in particular climate and biodiversity related issues, three innovations (which have actually been around for decades but increasingly being rediscovered and applied in the hotel and tourism settings) include:

  • Nature-based solutions for urban destinations (a source of solutions to mitigate and adapt to climate change and protect biodiversity while ensuring human well-being with street trees, green roofs, green walls, green spaces which are particularly applicable to the urban building sector in general; some of this best represented by concepts such as green cover replacement or green plot ratio in urban settings)
  • Biophilic design in hotels (related to the point above, plenty of application in the hotel settings with ROI on investment calculated environmentally, socially and psychologically as studies demonstrate the use of nature elements in a hotel minimizes employee burnout and increases productivity, work engagement satisfaction and employee retention, let alone the restoration benefits to guests)
  • Blue roofs (the water cycles in urban areas are often broken with increased sealed spaces by building and asphalts; hotel buildings with blue roof allow for storage of rainwater which can be slowly drained, mitigating local flooding)

Gianna Moscardo

This is hard as since the pandemic I have seen almost no innovation in tourism in the areas I am familiar with. One that was emerging of interest was Istria In Spirit as a community based group engaging locals and tourists in regional stories.

Rachel Dodds

  • Amsterdam : refocusing their campaigns to focus on ‘ Enjoy & Respect ’ rather than just attracting visitors.
  • Intrepid Travel : The company offered vaccine equity. When someone booked a trip, they offered a vaccine to someone who didn’t have access. This supported safety and equity within the regions Intrepid was visiting.
  • 4VI : Vancouver Island in Canada shifted their focus from just being a destination marketing organizations to a social enterprise.

Steve Noakes

Three examples from Indonesia .

Doing innovative environmental things: Urban Biologist Bali –

  • A responsible waste management service for residents or business
  • A chemical-free mosquito control for local community and private sector
  • A wildlife exploration and education platform in the urban settings of Bali

Doing innovative things to change human behaviour: Greeneration Foundation , an Indonesian non-governmental organization that focuses on utilizing adaptive creative media in changing human behaviour to implement Sustainable Consumption and Production (SCP) in Indonesia.

Doing innovative good things for small scale (but important) economic benefit to local communities – Indonesia Conservation Foundation . One project during COVID shutdowns was to establish goat farming using zero grazing at the homes of the staff of the ecolodge that had to be closed (now reopened as Satwa Elephant Ecolodge).

Urs Wagenseil

Systemic innovations we are seeing more and more:

  • Installation of Destination Management Organizations in tourism destinations with a clear task of sustainable development
  • Adapting the tasks, duties and goals of already existing DMOs towards a more sustainable development
  • Bridging DMOs and local governments with institutional structure to combine forces for a more sustainable development
  • Installation of destination-specific monitoring systems

More about the sustainable tourism panel here – including previous sessions and answers to some of the most pressing issues linked to making tourism more sustainable and its development regenerative.

  • by Editorial Team

Beyond Greenwashing: Experts Weigh in on the Realities and Opportunities of Sustainable Tourism

Beyond Greenwashing: Experts Weigh in on the Realities and Opportunities of Sustainable Tourism

Most Inspiring Sustainable Tourism Champions to Follow in 2023

Most Inspiring Sustainable Tourism Champions to Follow in 2023

Sustainable Tourism Development: Key Trends and Priorities in 2023

Sustainable Tourism Development: Key Trends and Priorities in 2023

Innovation for Tourism Sustainability: Challenges to Overcome

Innovation for Tourism Sustainability: Challenges to Overcome

Innovation for Tourism Sustainability: Priorities & Opportunities

Innovation for Tourism Sustainability: Priorities & Opportunities

Achieving Sustainable Tourism: These Are the Key Challenges

Achieving Sustainable Tourism: These Are the Key Challenges

Sustainable Tourism 2022 and Beyond: These Are the Keys to Success

Sustainable Tourism 2022 and Beyond: These Are the Keys to Success

Career Choice: Why Focus on Tourism and Sustainability?

Career Choice: Why Focus on Tourism and Sustainability?

What Characterizes a Sustainability Leader in Tourism?

What Characterizes a Sustainability Leader in Tourism?

Sustainable, Responsible, Transformative, or Regenerative Tourism: Where Is the Difference?

Sustainable, Responsible, Transformative, or Regenerative Tourism: Where Is the Difference?

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    Now more than ever, there is a need for designing and implementing strategies towards sustainability-minded tourism practices. Stakeholders are charged not only with rescuing this key, job-creating industry from the devastating effects of the COVID-19 pandemic, but also with transforming conventional tourism, which has exacerbated the climate crisis through pollution, encroachment on ...

  2. Sustainability Innovation in Tourism: A Systematic Literature Review

    The concept of innovation is still regarded as abstract or with little application, and the same is true of the concept of sustainable tourism. This systematic literature review intends to investigate the state of sustainability innovation in tourism addressing the question: "What are the potential ways to implement sustainable innovation ...

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    This edited volume aims to ignite an academic discussion regarding necessary, and urgent, adaption and mitigation strategies for the tourism industry. Now more than ever, there is a need for designing and implementing concrete strategies for a world in which tourism practices are...

  7. PDF Compendium of Best Practices in Sustainable Tourism

    with UNEP, UNWTO and UNESCO, an Expert Group Meeting on Sustainable Tourism: Ecotourism, Poverty Reduction and Environmental Protection, held in New York, October 2013. To further facilitate the dialogue, DESA commissioned the compendium of best practices for promotion of sustainable (eco)tourism. This compendium, as a supplementary document to

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    This edited volume aims to ignite an academic discussion regarding necessary, and urgent, adaption and mitigation strategies for the tourism industry. Now more than ever, there is a need for designing and implementing concrete strategies for a world in which tourism practices are sustainability-minded, not only to rescue this key industry from the devastating effects of the COVID-19 pandemic ...

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  14. Innovation for Tourism Sustainability: Examples & Solutions

    Raj Gyawali Speaker profile. In 2020, Ethical Travel Portal won an innovation grant in Norway for the idea to research and develop a measurement tool for sustainable tour operations. The measurement itself might not be a big innovation but engaging the travellers as a decision making partner in sustainability is innovative, as the traveller is the one affecting change in the long run.

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    Elektrostal Geography. Geographic Information regarding City of Elektrostal. Elektrostal Geographical coordinates. Latitude: 55.8, Longitude: 38.45. 55° 48′ 0″ North, 38° 27′ 0″ East. Elektrostal Area. 4,951 hectares. 49.51 km² (19.12 sq mi) Elektrostal Altitude.

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