rajasthan tourism app brand ambassador

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By CREATIVE INC’s digital marketing team

The second wave of COVID 19 has affected the tourism industry immensely. But despite all the restrictions, Rajasthan Tourism has successfully built the connection between the destination and its ardent fans. Through its innovative social media marketing campaigns and digital marketing nuances and knowledge, CREATIVE INC managed to gather audience engagement around its cuisines, places to see and unmatched art & craft. The agency has launched ‘experience Rajasthan from Home’ in full swing and vying to create nostalgia and a deeper connect with the destination.

Here are the features that made this possible:

One Year One Lakh Challenge

When we connected with Rajasthan Tourism as their creative agency partners we took a one year challenge. As we say results speak more than the promises we make, we successfully increased the organic Instagram following by one lakh.

Our Copies Create Dialogue

We don't just look at what others are doing and create similar content, we brainstorm, curate and then create campaigns for different platforms. As we don't believe in just grabbing the numbers, we believe in starting a dialogue.

We don't have Designers in Our Office, We have Artists in Our Studio

Our in house graphics team plays with imagery & graphics to create masterpieces.

The Perfect Timing

Timing is the last but most important ingredient for a successful social media marketing campaign. If the posting time is not perfect then even the most creative posts can go unnoticed. Our digital marketing team is perfectly aware of when to talk and how to talk.

Vide Marketing & How

We create videos that engage, that excite and that leave our audiences salivating for more. How? Well an on ground team roams around with a DSLR and shoots various aspects of the dream destination and our video editing & special effects teams create motion pictures that create magic.

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Who is the brand ambassador of Rajasthan tourism?

Irrfan Khan – Rajasthan He makes you see a whole new Rajasthan.

Table of Contents

Why is Rajasthan famous for tourism?

Rajasthan is known for its historical hill forts & palaces, it is claimed as the best place for tourism-related to palaces. Umaid Bhawan Palace: It is the largest Royal Palace in Rajasthan. It is also one of the largest private residences in the world.

How can we promote tourism in Rajasthan?

Some Other Important Initiatives:

• PPP in Tourism Sector:
• Promotion of Agri-tourism.
• Promotion of Eco-tourism in Rajasthan.
• Government to Government partnerships.
• Holding fairs and festivals:
• Policy incentives:
• Rajasthan Tourism 3.0.
• Marketing Campaign:

Why is Rajasthan famous for its tourism?

What is the present tagline of marketing campaign of Rajasthan?

The present tagline of the marketing campaign of Rajasthan Tourism is Padharo Mhare Desh – Rajasthan – The Incredible State of India. It was replaced by the current Congress government headed by Ashok Gehlot. Earlier the tagline was Jane Kya Dikh Jaye which was brought by the BJP government.

Who is Karishma Hada?

Founder of Karni Kripa Foundation, Former Miss Rajasthan,Brand Ambassador of Rajasthan Toursim App,Social Catalyst.

Which is the most visited place in Rajasthan?

TOURIST PLACES TO VISIT IN RAJASTHAN

• Bikaner. Welcome to camel country.
• Banswara. The city of a hundred islands.
• Alwar. GATEWAY CITY OF RAJASTHAN.
• Ajmer. The delightful Dargah destination.
• Jaisalmer. Where the forts are still alive.
• Rajsamand. The marble land of Rajasthan.
• Hill station of Rajasthan. Mount Abu.

Why tourism is important in Rajasthan?

Tourism accounts for approximately 15 per cent of the Rajasthan’s economy and provides economic benefits like foreign exchange earnings, regional development, infrastructure development and promotion of local handicrafts.

What is tourism in Rajasthan?

Rajasthan attracts tourists for its historical forts, palaces, art and culture with its slogan “Padharo mhare desh”, now its changed . Every third foreign tourist visiting India travels to Rajasthan as it is part of the Golden Triangle for tourists visiting India.

What is the slogan of Indian tourism?

Incredible India In 1972, Sunil Dutt launched a campaign to promote India as a popular tourist destination. The phrase “Incredible India” was adopted as a slogan by the ministry.

How is Rajasthan a tourist spot?

What caste is Shekhawat?

Shekhawat is a clan of Rajputs found mainly in Shekhawati region of Rajasthan. Shekhawats are descendants of Maharao Shekha of Amarsar. Shekhawat is the most prominent clan among Kachhwaha.

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Behind the scenes: A look at Rajasthan Tourism's new ad campaign

Updated on: 01 February,2016 08:30 AM IST  |  Suprita Mitter |

From hot air balloon rides, six-seater motorbikes, haunted villages and impregnable fort walls, Rajasthan Tourism's new campaign uses innovative ideas including sand animation to showcase the state

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The logo-istics One of the videos of the campaign and the new logo features a camel, a moustache and birds, used sand animation. This unique idea came through when Mahesh Gharat, group creative director at Ogilvy & Mather (O&M) approached Suresh Eriyat, founder and creative director, Eeksaurus. "I told him about the campaign and he said, why can't we use sand to animate the logo as it is closely associated with Rajasthan. I was sceptical initially since no one had ever done it before and we have seen a typical sand art style, which includes backlighting. Everyone had seen that form and I didn't want to do anything typical," shares Kharat who worked on the project with Azazul Haque, also a creative director. "We wanted the logo to depict the friendly, playful state. The moustache represents Rajasthani pride while everyone associates camels with the state. The two birds represent the Bharatpur bird sanctuary, which is an ideal spot for tourists," Gharat adds.

Sand story "Sand is rudimentary. So I thought, why not use sand to animate the logo. No one had done it before. This wasn't initially part of the plan but the client loved the idea. Even corporate clients don't respond so soon with approvals. The difficulty was to actually execute it. To execute a sand sculpture is easier than animating it. Dhimant Vyas helped us with the animation," shares Eriyat, who headed the sand animation film. Working with sand however wasn't easy for the team. "Sand is a very delicate medium to animate, specially with embossed forms. One second of animation requires 24 frames to see the movement. The same embossed elements have to be sculpted repeatedly, to control its forms," shares lead animator Dhimant Vyas.

"Normally, people animate sand with under light or back light on a glass table, it shows sand particles in dark forms. But we experimented with different styles and did not use common method. The team of Eeksaurus and I tried different ways to animate sand, it was easy to make one frame nicely but animation requires multiple frames with controlled movements on the shapes. Finally, we arrived at a unique technique — 2D animation was done first for the complex animation, each frame was translated digitally to laser cut stencils. These stencils were then worked over by clay to provide the three dimensional depth that is seen in the film and then lovingly animated over, frame by frame, with sand on table and a top mounted camera. There is no cut in the film. So, if there is any change in the ideas, it would need a reshoot for the whole animation," he adds. With this method, the film took 15 days to shoot, with nine to 10 hours of shoot a day.

Picture this The other films in the campaign showcase unique aspects that one can come across in the state. "I was in Rajasthan for two months. We were looking for places that don't easily look like Rajasthan, for example, the large water body near Kota. We were in Udaipur when a friend of mine told us about this place. It is 22 km away from Kota. The entire idea of the campaign was to reflect how you accidentally come across an unusual sight in Rajasthan, that's where the tagline, Jaane kya dikh jaaye, came from. We didn't use Padhaaro Mare Des because for many years Rajasthan has been inviting people. This time we wanted to talk to people who have been there before but want to come back again to see more than what usual tourists do," shares Kharat.

The first video that was launched was the one showcasing the long walls of the Kumbhalgadh fort. "The Kumbhalgadh video was shot by a drone in one shot without any cuts. The length of the wall is unbelievable. Initially, I had a story in mind but when I saw the wall I thought this needs to be highlighted. I have experimented with shooting with drones before. It is tough when the shoot is for a long duration. The wind at that height was problematic too. We wanted to shoot at 5.30 pm as the light is perfect then. So I started at 2.30 pm and did dummies till we got it right. And exactly on time, we executed it in a single take," reveals Prakash Varma of Nirvana Films, who shot the commercials. Unlike the West, India doesn't usually promote haunted tourism but this campaign includes Kuldhara, a haunted village near Jaisalmer. "This one was particularly aimed at the younger audience who likes to experiment and explore. We wanted to go beyond the usual colour and music shown to present Rajasthan," says Gharat. The second leg of the project will be out in October/November this year.

The team at O&M Mumbai was beaming at the success of the campaign. "We have a lot of experience in doing tourism ads. Especially for tourism, where there is history, nature, art and culture, one must be careful about what they want to present. The Chief Minister's team wanted us to highlight the cooler, younger side of Rajasthan. People are aware that Rajasthan has a great desert, lots of colour and music. We don't need to tell them that again. We tried to showcase the side that people haven't seen before," concludes Piyush Pandey, executive chairman and creative director, Ogilvy South Asia.

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Rajasthan Tourism App - A One Stop Reference for Tourists visiting Rajasthan

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Being dynamic in nature, the Rajasthan Tourism App will be populated with more and more features making it a most friendly palm top guide for the tourists...as well as for residents to an extent.

Rajasthan has become the second state in India along with Delhi to launch its Tourism App. The Rajasthan Tourism App was launched on World Tourism Day simultaneously by the Tourism department of Rajasthan and Delhi. Kerala was the first state in the country to launch its Tourism App at an earlier date.

What is the Rajasthan Tourism App

Shikha Saxena, Deputy Director at the Regional Tourism Office in Udaipur, in an interaction with UdaipurTimes said that the Rajasthan Tourism App is designed to be one stop reference point for people traveling to Udaipur, Jaipur, Jaisalmer, Jodhpur, Bikaner, Ajmer and other tourist spots in Rajasthan. One of the initiatives taken by Shikha was to facilitate sticking posters carrying the QR Code of the app on public places, tourist spots and in hotel entrances and lobbies across Udaipur, so that tourists can download the App directly and take advantage of its multiple features, including an SOS service.

Features in the Rajasthan Toursm App

A one stop information kiosk on your fingertips is what the Rajasthan Tourism App is all about. From information on the nearest Tourist Support centre, SOS hotlink, tourist spots, booking tickets, travel agent information, guides information, to planning your entire trip (with tips) - all of it is available in the Rajasthan Tourism App, which is dynamic in nature - in that, information will be populated in the App through the backend time and again.

The "Near By" option on the App seeks tourist spots, recreational areas, fuel stations, Hotels, Hotspots, Schools, Police Stations, restaurants, etc. based on your location.  While this App has been made from the perspective of enabling a new orbit in comfort for the tourists, it will also be a very handy tool for locals/residents of Udaipur, in that it has got a lot of local informaiton available for locations across Rajasthan, added Shikha Saxena.

The latest information on festivals, tours, tourist hotspots, museums, forts, restaurants, etc in Udaipur, Jaiselmer, Jodhpur, Jaipur, Barmer, Bikaner, Ajmer and all across Rajasthan si available on the App. The user can also get tips on planning their entire tour based on the locations and visit dates that have been input.

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Rajasthan Tourism’s new logo brilliantly captures the essence of the state

Rajasthan cm vasundhara raje recently unveiled the new logo through a video on facebook and youtube..

The land of deserts, camels and colours — Rajasthan — is wooing tourists with a brand new logo and campaign.

Rajasthan Chief Minister Vasundhara Raje recently unveiled the new logo in a Youtube and Facebook video, which is a combination of breathtaking sand art and stop-motion photography.

Watch the video here .

The hashtag for the state tourism is #MyRajasthan, and the tag line ‘Jaane Kya Dikh Jaye’ works well with the TVCs that accompany the campaign. It can be inferred that through its tag line, the state tourism is also trying to showcase the versatility of the destination that has long since been the go-to place for most tourists from across the world.

Watch one of the TVCs here .

The campaign has been designed by Ogilvy and Mather, the same agency that had previously come up with the brilliant ‘Hindustan ka Dil Dekho’ campaign for Madhya Pradesh tourism.

• Rajasthan Tourism

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• Rajasthan govt starts special marketing, branding campaign to boost tourism

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• vishvendra singh
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Rajasthan Tourism Official 4+

Rajcomp info services ltd., designed for iphone.

• 5.0 • 6 Ratings

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Description.

This is official mobile application of Rajasthan Tourism. It will provide integrated information to the tourists. Mobile App has information pertaining to tourist attractions such as Forts & Palaces, Museums, Forest and Wildlife, Desert, Lakes, Pilgrim Centres, Hills, Havelis & Stepwells, UNESCO World Heritage Site, Wedding Destinations, Film Shooting and Destinations, Heritage Hotels, Conference Centres, travel desk, tourist circuit, Plan your trip, photos, explore Rajasthan (Videos), E-Brochures and Help. It also has online booking facilities for entry tickets of State protected Monuments and Museums. Mobile App also has a feature for tourist’s safety. A tourist is in distress, can press the SOS button and it will connect to the Police helpline for remedial action. With Mobile App, tourist will be able to access the information easily. It will assist in ensuring a safe & secure visit of the tourist to State. For Tourist Dept., it will serve as an effective promotional medium disseminating tourism information to a large customer base. App support background navigation built using HERE-MAP SDK to provide voice and visual instructions to the user while driving or walking to destination POI like Fort, Palaces, Hospital, Toilet, etc.

Version 1.2

Change UI of Emergency Contact . Fix some minor issue.

Ratings and Reviews

Informative app.

Very smooth and informative application. Easy to explore each and every thing.

Very nice app for tourism related information in Rajasthan

Rajasthan tourism good app

App privacy.

The developer, RajCOMP Info Services Ltd. , indicated that the app’s privacy practices may include handling of data as described below. For more information, see the developer’s privacy policy .

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The developer does not collect any data from this app.

Privacy practices may vary based on, for example, the features you use or your age. Learn More

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Rajasthan to launch state’s 1st official tourism app on World Tourism Day On this world tourism day, Rajasthan is going to launch the state's first official mobile application for Android users.

On this world tourism day, Rajasthan is going to launch the state's first official mobile application for Android users.

With an aim to enhance and ease the tourism experience, Rajasthan is ready to launch its first official mobile application for tourism. The app is likely to roll out on World Tourism Day, 27 September.

This tourism application will help local, national and international travellers to explore the state’s exceptional landscape. The application will be available for android users on Google Play while the work for the IOS version is still in progress. 

The app will be out for use before the approaching tourist season

As the tourism industry is the major economic support of Rajasthan, it experienced a massive hit due to the long period of COVID-induced lockdown and travel restrictions. So, this initiative is intended to fuel the growth of tourism in the state.

The officials are planning to launch this application on September 27, which is celebrated as World Tourism Day. The tourist season of the desert state starts in October and the next 6 months are expected to be the most crucial. As there will be an ease in regulations for inter-state mobility there are anticipations of a surge in the number of domestic tourists. 

As per the officials of the state tourism department, this application will amplify the comfort and convenience of tourists and amplify their experiences. Even though there is an official website dedicated to state tourism and multiple private websites providing information for tourists, this app will be an easy option to provide credible and real-time information for tourists

According to the Director of Rajasthan’s Tourism Department, “The users will get to know all the information regarding tourist spots, means of transport and other services through the application. The app will add safety and extend assurance to the visitors”.

The Tourism Department is working to evolve new locations and experiences for travellers. Now, this application will enable visitors to know the new attractions, various schemes and activities of the department. The app will also help visitors in organizing their trip with just a click right from their homes.

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Rajasthan Tourism gets a brand new logo and website

In a bid to increase tourist footfalls in the state, rajasthan tourism launches a new tourism campaign..

Listen to Story

Rajasthan Tourism has literally relaunched themselves with an all new look. The state tourism board has launched a brand new logo, a fresh website, and an entirely different URL for their official portal.

According to recent media reports, all of this is a part of a new tourism campaign that has been launched by the state government in a bid to double the annual footfall of international tourists from 1.5 million to 3 million by the year 2020. Even though the larger objective is to draw foreign tourists, the Government of Rajasthan is also aiming to increase domestic visits from 33 million to 50 million tourists on an annual basis.

Also read: Offbeat Jodhpur: Gardens, camel reserves, and lakes

The new Rajasthan Tourism website tourism.rajasthan.gov.in opens with attractive photographs of the most picturesque tourist spots around the state. The new website also provides a better user experience with the most useful links easily available on the home page. While there are Discover, Experience, and Plan help travellers zero down on their choice of destination and plan their entire trip, the links available towards the bottom of the page provides an easy access to the most popular experiences that Rajasthan offers. Published By: AtMigration Published On: Jan 18, 2016 --- ENDS ---

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Judi Dench as Rajasthan’s brand ambassador?

Visual Stories

These Awards will recognise Institutions & organisations working for society, public welfare, education, awareness program, women empowerment, up-liftment of young & women entrepreneurs, Start–Ups, industrial growth, health care, environment protection, rural development, water conservation, remarkable initiatives and contributions for economic growth of State as well as Rajasthani Individuals settled in other parts of India and putting efforts for Nation’s building.

The Rajasthani Individuals (NRIs / OCIs) settled in various countries will also be recognised for their remarkable achievements in their concerned fields.

India International Trade Centre (Investment and Trade Promotion Organisation, recognised and supported by GOI), SME Chamber of India and NRI Business Support Centre have initiated Pride of Rajasthan Awards to brand and promote Rajasthani entrepreneurs, individuals and organisations from Rajasthan and other parts of India, who have been contributing for State and Nation’s Economic Growth.

Awards Categories

• The Best Entrepreneur of the Year
• The Business Icon of Rajasthan
• The Brand Ambassador of Rajasthan
• The Best Corporate of the Year
• The Best Multinational Company of the Year
• The Best Mid-Sized Enterprise of the Year
• The Best SME of the Year
• The Best Enterprise of the Year - Innovations & Inventions
• The Best Education Institution of the Year
• The Best Financial Institution of the Year (PSU, NBFC, Co-operative and private)
• The Best Philanthropist of the Year
• The Best Family-Owned Business of the Year
• The Women Entrepreneur of the Year
• The Best Start-Up Company of the Year - Innovations & Inventions

Selection Criteria

• Selection criteria of each Award will depend upon the category of the Awards applied
• Role of the person or institutions / organisations
• Exemplary achievements and contribution in specific sector / segment
• Transformation in Manufacturing, Education, Tourism, Agro based Industries and other allied sectors
• Research, Development, Product Design & Development and Innovations and Inventions
• Contribution in culture, customs, literature and entertainment
• Involvement in Policy Change and Policy Implementation of the State Government and Central Government
• Active and practical involvement of the Applicant
• Contribution towards development of Industry, Infrastructure, SMEs, other Sectors and Special achievements for Economic growth of State
• Encouragement for new Entrepreneurship and up - liftment of Young & Women Entrepreneurs and Start-Ups
• Awareness and Educational Program on various aspects
• Growth oriented story of the company with increasing profitable margins
• The criteria of Philanthropic will be depend upon exemplary work and welfare / CSR activities
• Emphasizing on quality improvement, better services, utilisation of unique concepts for business growth and expansion.
• Employment generation & Responsibilities towards welfare of Public and employees
• Quality services & commitment towards growth & development
• Company should be in operations for last 5 years with profitable margin and successful journey
• Organisation or Institutions should be in operations in the State for last 7 years
• Performance evaluation of Individuals and Institutions
• Details of other Awards conferred

We will be creating groups of successful individuals and organisations as the brand ambassador of Rajasthan for providing unique guidance and support to youth, young and women entrepreneurs, SMEs, start-ups as well as various industries and institutions for better business connections and growth, expansion and development of manufacturing and service industrial sector as well as providing handholding to promote and brand Rajasthan and its business and investment opportunities at National and International level. These Ambassadors will act as the mentor and advisor to provide guidance & knowledge.

Who Can Apply

► Chairman, Managing Director, CEO, Executive Director or Director of Company, Institutions, SMEs, Start-Ups and organisations interested to apply awards in specific sector

► Organisations involved in various segments according to Awards criteria

► Multiple applications can be submitted

► Individuals who is actively involved in activities or process

Apply for Awards

• Interested to apply for awards category The Best Entrepreneur of the Year The Business Icon of Rajasthan The Brand Ambassador of Rajasthan The Best Corporate of the Year The Best Multinational Company of the Year The Best Mid-Sized Enterprise of the Year The Best SME of the Year The Best Enterprise of the Year - Innovations & Inventions The Best Education Institution of the Year The Best Financial Institution of the Year (PSU, NBFC, Co-operative and private) The Best Philanthropist of the Year The Best Family-Owned Business of the Year The Women Entrepreneur of the Year The Best Start-Up Company of the Year - Innovations & Inventions

Avani Lekhara Named Brand Ambassador for Rajasthan's 'Beti Bachao and Beti Padhao' Project

Last Updated: September 01, 2021, 00:48 IST

Avani Lekhara won a gold at the Tokyo Paralympics. (AP Photo)

19-year-old Avani Lekhara has been appointed as the brand ambassador for Rajasthan government's project.

Avani Lekhara (19), who won the gold medal in women’s 10m air rifle standing event in the SH 1 category at the Tokyo Paralympics on Monday, has been appointed as the brand ambassador for Rajasthan government’s ‘Beti Bachao and Beti Padhao’ project under the Department of Women and Child Development.

In a letter sent to Avani by the Minister of Women and Child Development, Mamta Bhupesh, it has been mentioned that Avani’s success shall inspire the daughters of the state to script their own success stories.

“Congratulations for your incredible victory. You have earned recognition and pride for the state by winning name and fame. Rajasthan’s daughters will learn to study hard and move ahead like you,” Bhupesh said in the letter.

The 19-year-old shooter on Monday created history in her debut campaign by becoming the first Indian woman to win a gold medal at the Paralympics. In the final, she scored 249.6 points to create a new Paralympic record.

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Paralympian Lekhara is brand ambassador of Rajasthan’s campaign for girl child

Lekhara, 19, hails from jaipur and is wheelchair-bound after she met with an accident in 2012. with an injured spinal cord, she was paralysed below her waist.

The Rajasthan government has nominated shooter Avani Lekhara, who won a gold medal at the Tokyo Paralympics as the brand ambassador of Beti Bachao Beti Padhao campaign in the state.

Women and child development minister Mamta Bhupesh said on Tuesday that her department is proud to name Lekhara for the campaign.

Shreya Guha, principal secretary, women and child development department, said Lekhara’s involvement will create an enabling environment in the society to educate daughters.

Also Read | 3 Rajasthan cops suspended over audio clip to kill suspect, not arrest him

Lekhara, 19, hails from Jaipur and is wheelchair-bound after she met with an accident in 2012. With an injured spinal cord, she was paralysed below her waist.

Chief minister Ashok Gehlot announced cash rewards for the three state players who won medals at the Tokyo event. Lekhara will be given ₹ 3 crore for winning gold in shooting, Devendra Jhajharia will get ₹ 2 crore for winning silver in javelin throw and Sunder Singh Gurjar will get ₹ 1 crore for winning bronze in the same event.

The three players have already been appointed to the post of assistant conservator of forest in the state forest department.

Sachin Saini is Special Correspondent for Rajasthan. He covers politics, tourism, forest, home, panchayati raj and rural development, and development journalism. ...view detail

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Actors Who Are The Top Brand Ambassadors of Indian Tourism

• Arjan Kripal

Celebrities have always been promoting and endorsing goods and services because of the social status they have.

Amitabh Bachchan

Amitabh Bachchan has been very involved in social work. Amitabh donated Rs. 11 lakh to clear the debts of nearly 40 beleaguered farmers in Andhra Pradesh. He also donated Rs. 30 lakh to clear the debts of some 100 farmers in Vidarbha. In 2010, he donated Rs. 11 lakh for Resul Pookutty’s foundation, a medical centre at Kochi. Amitabh Bachchan also donated Rs. 2.5 lakh to Delhi Police constable, Subhash Chand Tomar’s family, who died after succumbing to injuries during anti-gang rape protest for the2012 Delhi gang rape. Big B, as he is popularly called, is the brand ambassador for Gujarat Tourism. Initially not all were in favor of agreeing with Chief Minister Narendra Modi’s decision to make Amitabh Bachan the brand ambassador. But all those who disagreed had to cut a sorry face since revenues have picked up ever since Mr Bachchan has been promoting tourism in Gujrat.

Shah Rukh Khan

Shah Rukh Khan is a frequent television presenter and a stage show performer. The media often label him as “Brand SRK” because of his many endorsements and entrepreneurship ventures. Khan’s philanthropic endeavor have provided healthcare and disaster relief, and he was honored with UNESCO’s Pyramide con Marni award in 2011 for his support of children’s education. Shah Rukh’s Khan became the son of Bengal when he bought the IPL cricket team Kolkata Knight Riders. He was soon given the title of being the brand ambassador of the West Bengal Tourism Board. The actor who was chosen for his celebrity appeal has apparently declined any remuneration for doing this promotional activity for West Bengal.

Prachi Desai

Prachi won several film and television awards, including the Indian Telly Award for Best Actress in a Lead Role. She shot to fame in the movie ‘Rock On’ and was selected to be the tourism ambassador of Goa in 2011. She was given the title by Goa tourism director Swapnil Naik because Prachi had that grounded personality and a traditional outlook.

Hema Malini

Hema Malini is an Indian actress, director, producer, dancer and politician. The Uttarakhand Chief Minister Ramesh Pokhriyal Nishank called upon the yesteryears ‘dream girl’ aka Hema Malini to be the brand ambassador for the Spears Ganga campaign that was started to clean up the Ganga. In 2007, Malini entered a promotional contract with Kent RO Systems, makers of a mineral water purifier system.

Hrithik Roshan

Roshan is one of the highest-paid actors in India and has won various awards, including six Filmfare awards. He ranks high in listings of the most popular Indian celebrities. He was selected as brand ambassador for the Maharashtra tourism board as talks with Madhuri Dixit did not materialize.

Priyanka Chopra

She has received numerous awards, including a National Film Award and five Filmfare Awards. In 2016, the Government of India honoured her with the Padma Shri, the fourth highest civilian award, and Time magazine named her one of the 100 most influential people in the world. In recognition of her contribution to women’s empowerment after she played the Character of ” Mary Kom” aka India’s only female boxer who won the Olympic BOXING medal . The Assam government has appointed top Bollywood actor & ex- Miss universe Priyanka Chopra as the state’s tourism brand ambassador for two years.

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Royals welcome back Shane Warne

Rajasthan Royals welcome back Shane Warne as team’s Brand Ambassador & Mentor

~Shane appointed as Rajasthan Royals Brand Ambassador for second year in a row~  

~ Shane will also work with the team as its Mentor for this season ~

National, September 13, 2020: Founded on values of resilience, innovation and courage, Rajasthan Royals is proud to announce legendary Shane Warne as its brand ambassador for the second year in a row. For the upcoming edition, Shane will also add the role of Team Mentor to his duties for the season. He is a unique figure in cricket who is inspirational to players, CEOs, Heads of State and of course the fans too.

Shane’s trip to UAE will see him working with Royals management team to strengthen their international fanbase and wow the Royals existing and potential sponsors with his exceptional cricketing knowledge and foresight. He will also be campaigning for the ethos of Royals philanthropic initiatives focussed towards a woman empowered culture with the Royal Rajasthan Foundation, the CSR arm of the franchise.

Adding on the appointment of Shane Warne, Jake said, “He is one of the all-time greats of the game and is very special to us here at Rajasthan Royals. Shane is someone who exemplifies our vision of driving innovation and we’re delighted to have him with us supporting both the growth of our franchise globally, while also motivating our players for success on the field.”

As a Team Mentor, Shane will work alongside Head Coach Andrew McDonald. He has been teammates with Andrew McDonald from 2003-07 for Victoria. He will also join up with Zubin Bharucha, Head of Cricket at Rajasthan Royals, who was with Warne during the inaugural season and together won the tournament back in 2008.

Shane Warne, who will be continuing his association with the Royals in this dual role, said, “On my dual role, it\"s always a great feeling to be back with Royals, my team, my family. It\"s exciting to be working across all elements of this franchise that I love. We have worked towards our vision of becoming a global team that fans around the world love and follow. This season I am looking forward to working as a Team Mentor and joining up with an excellent backroom staff in Zubin Bharucha and Andrew McDonald.  Hopefully, we can have a successful season and achieve big things in the coming months,” added Warne.