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Fifa world cup™ trophy tour by coca-cola kicks off global journey in dubai.

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, United Arab Emirates--(BUSINESS WIRE)-- The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220512005313/en/

Iker Casillas and Kaká at the FIFA World Cup Trophy Tour by Coca-Cola First Stop Event in Dubai. Photo Credit: Getty Images

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

View source version on businesswire.com: https://www.businesswire.com/news/home/20220512005313/en/

Alison Glenn [email protected]

Source: The Coca-Cola Company

Released May 12, 2022

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Coca Cola - FIFA World Cup Trophy Tour

In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

​ The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks. ​

​ The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour. ​

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FIFA World Cup™️ Trophy Tour by Coca‑Cola Kicks Off Global Journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca‑Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, May 12, 2022 – The FIFA World Cup™ Trophy Tour by Coca‑Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca‑Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca‑Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca‑Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™. 

The FIFA World Cup™ Trophy Tour by Coca‑Cola will stop in 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences. 

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca‑Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first stop event in Dubai. 

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca‑Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.” 

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca‑Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca‑Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources. 

The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978.  Coca‑Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca‑Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on  Twitter ,  Instagram ,  Facebook  and  LinkedIn .

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DUBAI, United Arab Emirates--( BUSINESS WIRE )--The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

Alison Glenn [email protected]

FIFA World Cup™ Trophy Tour at the finish line

​FIFA World Cup Trophy Tour returns to Russia

Nine cities left to visit

Crossed six continents during the global phase

On 1 May, the FIFA World Cup Original Trophy will return to Russia, the host country of the upcoming 21st FIFA World Cup™. There it will visit nine remaining cities: Vladivostok, Novosibirsk, Ekaterinburg, Samara, Kazan, Nizhny Novgorod, Rostov-on-Don, Saint Petersburg and Moscow, making it the longest host country tour in history.

The return of the Trophy to Russia heralds the beginning of final preparations for the 2018 FIFA World Cup Russia™ and will mark the 45-days-to-go milestone to the planet’s premier football event.

“The global leg of the Trophy Tour concluded on 30 April after a memorable last stop in Japan,” commented FIFA Chief Commercial Officer Philippe Le Floc’h. “During a global journey that began on 22 January 2018, the FIFA World Cup Trophy visited 51 countries across six continents and gave over 330 000 football fans around the world an once-in-a-lifetime opportunity to see the Original Trophy up close. We are very excited about the results so far and, together with our partner Coca-Cola, are looking forward to continuing the Trophy Tour across another nine cities in Russia ahead of the FIFA World Cup kick-off on 14 June,” he added.

The Trophy Tour is a rare opportunity for fans to see the Original Trophy up close and have the experience captured with a photograph. It is an exciting and unique experience since the Trophy is otherwise only displayed at the FIFA World Football Museum in Zurich.

“The FIFA World Cup Trophy Tour by Coca-Cola is the greatest experiential marketing event in the world of football, and Coca-Cola is proud to make it possible. By bringing the original FIFA World Cup Trophy to 91 cities in 51 countries, 25 of which had never hosted the Trophy before, we have helped millions of football fans around the world get #ReadyFor the 2018 FIFA World Cup in Russia,“ said Coca-Cola Vice-President Ricardo Fort.

This is the fourth time that FIFA have organised the Trophy Tour alongside partner company Coca-Cola. It was first staged ahead of the 2006 FIFA World Cup™ in Germany and, as part of the build-up to the tournament ever since, the tour has allowed people all around the world to feel part of the upcoming festival of football. In September 2017, the FIFA World Cup™ Trophy Tour by Coca-Cola kicked off at the tournament’s main venue, the Luzhniki stadium in Moscow, travelling three months in the host country and visiting 16 Russian cities including Saransk, Kaliningrad, Volgograd, and Sochi.

On 22 January, the global leg of the FIFA World Cup™ Trophy Tour by Coca-Cola started with an official launch ceremony in London, before visiting international 66 cities, across 50 countries and 6 continents, travelling 146,835 kilometres and giving more than 146 000 football fans the chance to experience football’s most coveted prize. In total, the Original Trophy has been seen by over 330 000 football fans around the world from September till April.

With each edition of the Tour, the number of countries and cities visited increases, ensuring more and more supporters get to see the coveted trophy up close.

For the latest updates from the FIFA World Cup™ Trophy Tour by Coca-Cola, including upcoming tour destinations and dates, exclusive interviews, photos and videos, visit FIFA.com and the Tour’s official Facebook and Instagram pages.

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Coca-Cola: FIFA World Cup Trophy Tour

• Experiential
• Partnerships

In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks.

The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour.

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FIFA World Cup Trophy Tour with Coca Cola

The FIFA World Cup Trophy Tour with Coca Cola has been going since 2006, bringing the trophy on show to all the football fans across the world. As part of this prestigious exhibition event, The Graphical Tree were honoured to work with with long standing client, M&C Saatchi Sports & Entertainment, who managed the exhibition in Earls Court, London.   And, entrusted us with with all print production.

Large exhibition graphics for impact

The design and artwork were produced by creative agency Branch. We worked closely with Branch from the start of the job to make sure everything was understood and ran smoothly. First on the list was a site visit to the venue, which was the huge Earls Court Two exhibition event space. This consisted of 17,000 square metres of floor space and was entirely column-free. That’s a lot of space for exhibition graphics, many being large in size to enable maximum impact to the exhibition visitors.

Working together to install large banners

After the site visit we kept in close contact with Branch to answer any logistical questions. We were also able to start our own preparation. This included due diligence on Health & Safety and planning ahead for the installation . Ongoing conversations with Branch meant we were aware in advance of large banners to be hung high up. To do this we commissioned scissor lifts to accommodate our team of graphic installers.

Large vinyl PVC banners

The majority of the signage was produced using hemmed vinyl PVC. This included hanging vinyl banners approx 3m x 10m and 30m x 3m in size. We also produced large triangular registration banners that were cable tied and hung outside of the venue. As well as the super-wide graphics we also produced smaller scale signage for the event. This included lightbox prints for illumination outside the venue, freestanding outdoor signs and information graphics.

Print finish

The main event was the presentation viewing of the world cup. As you can imagine this was a great photo opportunity for the press and attendees. With this in mind it was important that graphics were printed to a matte substrate and not gloss. This kept glare from venue lighting and flash photography to a minimum. When involved from the start in the project, and privy to the full brief, we can make recommendations to product materials similar to how we did this for the FIFA World Cup Tour project. This always helps to enhance the end result for both the client and the public alike.

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THE FIFA WORLD CUP™ TROPHY TOUR PRESENTED BY COCA-COLA®

Terms and conditions.

STANDARD DATA AND TEXT MESSAGING RATES MAY APPLY

Eligibility: The FIFA World Cup Trophy Tour presented by Coca‑Cola (The “ Offer ”) is open to legal U.S. and Canadian residents residing in California, Nevada, New York, New Jersey, Pennsylvania, Texas, New Mexico, Oklahoma, Arkansas, Louisiana, and Ontario who are 13 years of age or older as of date of registration. Minors must have parental or legal guardian permission to register. Void outside California, Nevada, New York, New Jersey, Pennsylvania, Texas, New Mexico, Oklahoma, Arkansas, Louisiana, and Ontario and where restricted by law. Employees of The Coca‑Cola Company (the “ Sponsor "), Coca‑Cola bottlers, Fédération Internationale de Football Association, IfThen Digital LLC (“ Administrator ”) and their respective directors, shareholders, owners, subsidiaries, parent, divisions, promotional partners, agencies, affiliates, advertising and promotion agencies (collectively, the “ Released Offer Parties ”) as well as the immediate family (spouse, parents, siblings and children) and household members of each such employee, are not eligible to participate. This Offer is subject to all applicable federal, state, local, provincial and municipal laws and regulations. Participation constitutes participant’s (and their parent/legal guardian if a minor in their state/province or territory of residence) full and unconditional agreement to these Terms and Conditions (the “ Official Terms and Conditions ”).

Offer Period:  The Offer begins at 1:00 pm Eastern Time (“ ET ”) on September 15, 2022 and ends at 11:59 pm ET on November 9, 2022 or when all tickets have been claimed, whichever occurs first (“ Offer Period ”). 

The Offer: If you are a minor, your parent or legal guardian must consent to you registering for this Offer. During the Offer Period, U.S. participants must purchase a specially marked participating Coca‑Cola 20 oz. beverage (plus tax, CRV and deposit, as applicable) and visit  https://us.coca‑cola.com/trophytour  and enter their zip code of residence. Once U.S. participants provide their zip code of residence, they must follow the instructions to sign in or create an account if they do not have one to reserve their tickets. Once U.S. participants are logged in, they must enter an alphanumeric Pin code located under the cap of a Coca‑Cola 20 oz. beverage to register for the Offer (“ Claim ”). Once an alphanumeric Pin code is entered, U.S. participants must follow instructions to choose up to two (2) tickets (each, a “ Reward ”) time/location for an event located near their zip code of residence as specified in in the chart below and then complete a registration form. Canadian participants must visit  https://us.coca‑cola.com/trophytour  and enter their postal code of residence to register for the Offer. Once Canadian participants provide their postal code, they must follow instructions to register and choose a Reward time/location for the event located near their postal code of residence, as specified in in the chart below and then complete a registration form. Event times/locations are subject to availability. There is a limit of four (4) Rewards per person/email address. The total number of Rewards per Event are outlined below. The Events are being held on the dates and locations as specified in the following chart (each, an “ Event ”): 

Reward:  Two (2) tickets for registrant only (or their parent/legal guardian if the registrant is a minor in their state/province or territory of residence) to have the opportunity to see the FIFA trophy at the Event specified. No transfer, cash or other substitution of a Reward except Sponsor may substitute Reward for one of comparable perceived value for any reason in the event of unavailability. There is no retail value associated with the Reward. Event Terms are included below.

General Terms:  By participating in this Offer, participants (or their parent/legal guardian if the participant is a minor in their state/province or territory of residence) agree: [a] to abide by and be bound by these Official Terms and Conditions and decisions of Sponsor which shall be final in all respects relating to the Offer, including without limitation the interpretation of the Official Terms and Conditions; [b] to release, discharge and hold harmless the Released Offer Parties from any and all injuries, liability, losses, damages, rights, claims and actions of any kind including liability for personal injury or death resulting from their participation in the Offer or their acceptance, use or misuse of a Reward; and [c] if a Reward recipient, to the use of his/her name, voice, image and/or likenesses for advertising, publicity and promotional purposes by Sponsor and Sponsor's subsidiaries and affiliates without further compensation (unless prohibited by law) and to execute specific consent to such use if asked to do so (or have parent or legal guardian do so for any minor participant). Participant (or their parent/legal guardian if the participant is a minor in their state/province or territory of residence) further agrees that in any cause of action, the Released Offer Parties’ liability will be limited to the cost of participating in the Offer and in no event shall the Released Offer Parties be liable for attorney’s fees. Participant (or their parent/legal guardian if the participant is a minor in their state/province or territory of residence) waives the right to claim any damages whatsoever, including, but not limited to, punitive, consequential, direct, or indirect damages. The Released Offer Parties are not responsible and shall not be liable for [a] electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction; [b] technical, network, telephone equipment, electronic, computer, hardware or software malfunctions; and [c] limitations of any kind, or inaccurate transmissions of or failure to receive information by Sponsor on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof. Sponsor and/or Released Offer Parties are not responsible for incomplete, not received, misdirected or late Claims or any condition caused by events beyond the control of the Sponsor that may cause the Offer to be disrupted or corrupted. If, for any reason whatsoever, this Offer, in Sponsor's sole opinion, is not capable of running as planned, including, but not limited to, by reason of equipment tampering, fraud, or any other cause which, in the Sponsor's sole judgment, corrupts or affects the security, fairness, integrity or proper conduct of this Offer, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend this Offer and only those Claims received prior to cancellation will be redeemed if the Events are still being held. In the event of termination, a notice will be posted at  https://us.coca‑cola.com/trophytour .

Sponsor may prohibit a participant from participating in the Offer or receiving a Reward if, in its sole discretion, it determines that said participant is attempting to undermine the legitimate operation of the Offer by cheating, deception, or other unfair playing practices or intending to annoy, abuse, threaten or harass any other participants, Sponsor, or Released Offer Parties. CAUTION: ANY ATTEMPT BY AN PARTICIPANT TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE OFFER MAY BE IN VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES (INCLUDING ATTORNEY'S FEES) FROM ANY SUCH PARTICIPANT TOTHE FULLEST EXTENT OF THE LAW, INCLUDING CRIMINAL PROSECUTION.

Disputes:  Participant (or their parent/legal guardian if the participant is a minor in their state/province or territory of residence) agrees that: (a) he/she releases and will defend, indemnify and hold harmless the Released Offer Parties from and all any and all claims; (b) claims arising out of or connected with this Offer, or any Reward awarded shall be resolved individually, without resort to any form of class action, and solely and exclusively in a court located in Atlanta, GA in the U.S. or Ontario, Canada; (c) Participant submits to sole and exclusive personal jurisdiction to said courts in the Atlanta, GA in the U.S. or Ontario, Canada for any such dispute and irrevocably waives any and all rights to object to such jurisdiction; (d) any and all claims, judgments, and awards shall be limited to actual damages of no more than USD$100, including costs associated with participating in this Offer, but in no event attorneys' fees; and (e) under no circumstances will participant be permitted to obtain awards for and participant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Terms and Conditions, or the rights and obligations of participant or the Released Offer Parties in connection with this Offer shall be governed by, and construed in accordance with, the laws of the State of Georgia in U.S. or Ontario, Canada, without giving effect to any choice of law or conflict of law rules of provisions (whether of the State of Georgia in the U.S., Ontario, Canada, or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of Georgia in the U.S. or Ontario, Canada. 

Claimant Notification:  Once your Claim is submitted, you will receive an email containing the Reward. Return of any Reward as undeliverable will result in forfeiture of Reward. Rewards must be scanned at entry of Events. 

General Terms:  By participating in the Offer, participants (or their parent/legal guardian if the participant is a minor in their state/province or territory of residence) agree to be bound by these Official Terms and Conditions and the decisions of the Sponsor. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any Offer, the Official Terms and Conditions shall prevail, govern and control. Invalid, multiple requests, or requests from clubs or organizations will not be returned or honored. Sponsor is not responsible for inaccurate, delayed, garbled, or misdirected Claims, or problems of any kind, whether mechanical, human or electronic.

Sponsor/Administrator:  Sponsor of the Offer is The Coca‑Cola Company, One Coca‑Cola Plaza, Atlanta, GA 30313 USA. Administrator of the Offer is IfThen Digital LLC, 150 Interstate North Parkway SE, Atlanta, GA 30339 USA. 

Claimant’s Personal Information:  Information submitted by you will be collected by Administrator’s systems based in the United States and information collected from all participants is subject to Sponsor’s Privacy Policy. To view Sponsor’s Privacy Policy, visit  https://us.coca‑cola.com/privacy-policy .  

FIFA World Cup Trophy completes its global tour in Qatar

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The FIFA World Cup Trophy Tour by Coca-Cola concluded in Doha, Qatar, ahead of the kick-off of the FIFA World Cup Qatar 2022 later this week.

Final event takes place in Doha days ahead of the FIFA World Cup Qatar 2022™

51 countries and territories visited, including all 32 FIFA World Cup™ qualified

Thousands of fans from around the world experienced the trophy at activation events

Coca-Cola, FIFA’s longest-standing partner, embarked on its fifth FIFA World Cup Trophy Tour by Coca-Cola earlier this year, bringing the most iconic trophy in the world to fans globally. As part of the tour, the original FIFA World Cup Trophy has travelled to 51 countries and territories, visiting all 32 FIFA World Cup™ qualified nations for the first time and providing thousands of fans with the opportunity to see the trophy in person.

Coca-Cola and FIFA are ever closer to visiting all FIFA’s 211 member associations by 2030, a goal set with the mission to inspire fans around the world through exclusive consumer experiences. Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The FIFA World

Cup Trophy Tour by Coca-Cola has once again been an incredible success and has epitomised how football is indeed truly global. We have witnessed the palpable excitement of thousands of fans all around the world, including those from each of the 32 qualified nations, as they got to experience sport's most coveted and recognisable icon that is the FIFA World Cup Trophy. The tour and collaboration with Coca-Cola has been a fitting build-up to what is sure to be the greatest show on Earth.”

The 2022 FIFA World Cup Trophy Tour by Coca-Cola saw fans and stakeholders experience football’s most coveted prize in some of the world’s most iconic landmarks, from the Eiffel Tower in Paris to some of the most prestigious footballing arenas, such as the Maracanã Stadium in Rio de Janeiro. Each stop along the tour included the participation of FIFA Legends who inspired fans with stories about their experiences winning the trophy.

FIFA World Cup winner, Marcel Desailly said: “It has been an honour to join FIFA and Coca-Cola on this journey. There is no other feeling like winning the FIFA World Cup Trophy and it has been a joy to see the delight of fans as they get up close to this iconic symbol of the beautiful game.”

Following the final stop in Doha, Qatar, the original FIFA World Cup Trophy will now make its way across the country with activations for fans and volunteers during the tournament.