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Fifa world cup™ trophy tour by coca-cola kicks off global journey in dubai.

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, United Arab Emirates--(BUSINESS WIRE)-- The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220512005313/en/

Iker Casillas and Kaká at the FIFA World Cup Trophy Tour by Coca-Cola First Stop Event in Dubai. Photo Credit: Getty Images

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

View source version on businesswire.com: https://www.businesswire.com/news/home/20220512005313/en/

Alison Glenn [email protected]

Source: The Coca-Cola Company

Released May 12, 2022

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FIFA World Cup™️ Trophy Tour by Coca‑Cola Kicks Off Global Journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca‑Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, May 12, 2022 – The FIFA World Cup™ Trophy Tour by Coca‑Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca‑Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca‑Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca‑Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™. 

The FIFA World Cup™ Trophy Tour by Coca‑Cola will stop in 51 countries and territories, bringing Coca‑Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences. 

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca‑Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first stop event in Dubai. 

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca‑Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.” 

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca‑Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca‑Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources. 

The Coca‑Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978.  Coca‑Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca‑Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca‑Cola Company

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, SmartWater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at  www.coca-colacompany.com  and follow us on  Twitter ,  Instagram ,  Facebook  and  LinkedIn .

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Coca-Cola: FIFA World Cup Trophy Tour

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In 2022, Octagon worked with Coca-Cola to execute the fifth edition of the FIFA World Cup Trophy Tour, leading up to FIFA World Cup Qatar 2022, which took the iconic FIFA World Cup Trophy to 51 countries across six continents, including all 32 qualified nations for the first time ever.

Over the past two years, Octagon worked closely with stakeholders across the world to plan events in each market that targeted a wide range of audiences, including thousands of fans, 11 Heads of State, and tens of thousands of additional customers, bottlers, media, and influencers.

The global experience not only included the Original Trophy — Coca-Cola’s key FIFA asset — and associated brand assets but experiential activations that link to the core campaign, including the innovative Coke Ink Studio, using advanced tech to allow fans to create custom temporary tattoos to show off their national pride. As part of the global Tour, Octagon guided the Coca-Cola FIFA World Cup Trophy to historic sites across the world, including the Eiffel Tower in Paris, Maracana Stadium in Rio de Janeiro, Coca-Cola Arena in Dubai, and Wembley Stadium in London, among a broad collection of other global landmarks.

The 2022 Coca-Cola FIFA World Cup Trophy Tour was a smashing success on all levels, with the Octagon team delivering more than 1,000 activation hours ​across 127 days, engaging tens of thousands of fans in 51 countries across six continents, featuring more than 20 FIFA World Cup legends, generating millions of video views across Instagram, and delivering 17 world-class concerts throughout the Tour.

FIFA World Cup™ Trophy Tour by Coca-Cola Kicks Off Global Journey in Dubai

FIFA World Cup™ winners Iker Casillas and Kaká send original FIFA World Cup™ Trophy on global journey that will include all 32 qualifying countries for the first time

Original FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena before it embarks on its fifth journey, travelling to 51 countries and territories

DUBAI, United Arab Emirates--( BUSINESS WIRE )--The FIFA World Cup™ Trophy Tour by Coca-Cola kicked off today with a first-stop event in Dubai, where former FIFA World Cup™ winners Iker Casillas and Kaká came together to send the original FIFA World Cup™ Trophy on its journey around the world ahead of the tournament later this year.

“As football fans around the world gear up to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament,” said Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. “The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game.”

Starting today, Coca-Cola is inviting fans to a once-in-a-lifetime opportunity to see the most recognised symbol in football and experience the real magic of the world’s largest and most anticipated single-sport event – the FIFA World Cup™.

The FIFA World Cup™ Trophy Tour by Coca-Cola will stop in 51 countries and territories, bringing Coca-Cola and FIFA one step closer to the goal of visiting each of FIFA’s 211 member associations by 2030. For the first time ever, the tour will visit all 32 countries that qualified for the FIFA World Cup™, inspiring fans across the world through exclusive consumer experiences.

“The FIFA World Cup Trophy is one of the greatest symbols in sport,” said Romy Gai, FIFA’s Chief Business Officer. “Bringing it on tour gives us a unique opportunity to shine a spotlight on the fantastic communities around the world who love the beautiful game. The trophy tour – which will end back in Qatar, our amazing hosts – highlights our commitment to making football truly global as we realise the dreams of our fans and bring the joy and excitement of the FIFA World Cup to their doorsteps, together with our long-standing partner Coca-Cola.”

FIFA World Cup™ winners Iker Casillas and Kaká shared their passion for the game at the first-stop event in Dubai.

Kaká said: “It is an incredible honour to be part of the first stop of the FIFA World Cup Trophy Tour by Coca-Cola. My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Added Iker Casillas: “It was the highlight of my career when I lifted this very trophy as captain of Spain in 2010. And it is exciting that someone will have that feeling in Qatar later this year. It fills me with great pride to join all of you today, as we kick off the journey of the FIFA World Cup Trophy, bringing it to the fans across the globe.”

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to support the development of sustainability efforts at each location visited by the tour. For the first time, consumer activations will be digitally led by Coca-Cola, reducing waste at each stop on the tour and minimising the consumption of water, energy, materials and other resources.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and has been an official FIFA World Cup™ Sponsor since 1978. Coca-Cola has had stadium advertising at every FIFA World Cup™ since 1950 and is a long-time supporter of football at all levels.

About the FIFA World Cup™ Trophy

The FIFA World Cup™ Trophy is awarded to the winners of the FIFA World Cup™ while remaining in FIFA’s possession. Made of solid gold and weighing 6.142kg, the trophy depicts two human figures holding the globe aloft. Its current design dates back to 1974. As one of the most recognised sports symbols in the world and a priceless icon, the original FIFA World Cup™ Trophy can only be touched and held by a very select group of people, which includes former winners of the FIFA World Cup™ and heads of state. Because regulations state that the original trophy must remain in FIFA’s possession and cannot be won outright, the team winning the FIFA World Cup™ retains the authentic trophy temporarily and is then permanently awarded the tournament edition trophy, the FIFA World Cup™ Winner’s Trophy (which is gold-plated, rather than solid gold, and engraved with the year, host country and winners of the respective event).

The FIFA World Cup™ Trophy Tour by Coca-Cola is an extraordinary opportunity for people to take in a piece of football history and share their passion for the sport with each other. The emotions of seeing the original FIFA World Cup™ Trophy will stay in football fans’ memories forever.

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our hydration, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Gold Peak, Honest and Ayataka. Our nutrition, juice, dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Twitter , Instagram , Facebook and LinkedIn .

Alison Glenn [email protected]

FIFA World Cup Trophy completes its global tour in Qatar

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The FIFA World Cup Trophy Tour by Coca-Cola concluded in Doha, Qatar, ahead of the kick-off of the FIFA World Cup Qatar 2022 later this week.

Final event takes place in Doha days ahead of the FIFA World Cup Qatar 2022™

51 countries and territories visited, including all 32 FIFA World Cup™ qualified

Thousands of fans from around the world experienced the trophy at activation events

Coca-Cola, FIFA’s longest-standing partner, embarked on its fifth FIFA World Cup Trophy Tour by Coca-Cola earlier this year, bringing the most iconic trophy in the world to fans globally. As part of the tour, the original FIFA World Cup Trophy has travelled to 51 countries and territories, visiting all 32 FIFA World Cup™ qualified nations for the first time and providing thousands of fans with the opportunity to see the trophy in person.

Coca-Cola and FIFA are ever closer to visiting all FIFA’s 211 member associations by 2030, a goal set with the mission to inspire fans around the world through exclusive consumer experiences. Colin Smith, FIFA’s Chief Operating Officer – World Cup, said: “The FIFA World

Cup Trophy Tour by Coca-Cola has once again been an incredible success and has epitomised how football is indeed truly global. We have witnessed the palpable excitement of thousands of fans all around the world, including those from each of the 32 qualified nations, as they got to experience sport's most coveted and recognisable icon that is the FIFA World Cup Trophy. The tour and collaboration with Coca-Cola has been a fitting build-up to what is sure to be the greatest show on Earth.”

The 2022 FIFA World Cup Trophy Tour by Coca-Cola saw fans and stakeholders experience football’s most coveted prize in some of the world’s most iconic landmarks, from the Eiffel Tower in Paris to some of the most prestigious footballing arenas, such as the Maracanã Stadium in Rio de Janeiro. Each stop along the tour included the participation of FIFA Legends who inspired fans with stories about their experiences winning the trophy.

FIFA World Cup winner, Marcel Desailly said: “It has been an honour to join FIFA and Coca-Cola on this journey. There is no other feeling like winning the FIFA World Cup Trophy and it has been a joy to see the delight of fans as they get up close to this iconic symbol of the beautiful game.”

Following the final stop in Doha, Qatar, the original FIFA World Cup Trophy will now make its way across the country with activations for fans and volunteers during the tournament.

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FIFA World Cup Trophy Tour with Coca Cola

The FIFA World Cup Trophy Tour with Coca Cola has been going since 2006, bringing the trophy on show to all the football fans across the world. As part of this prestigious exhibition event, The Graphical Tree were honoured to work with with long standing client, M&C Saatchi Sports & Entertainment, who managed the exhibition in Earls Court, London.  And, entrusted us with with all print production.

Large exhibition graphics for impact

The design and artwork were produced by creative agency Branch. We worked closely with Branch from the start of the job to make sure everything was understood and ran smoothly. First on the list was a site visit to the venue, which was the huge Earls Court Two exhibition event space. This consisted of 17,000 square metres of floor space and was entirely column-free. That’s a lot of space for exhibition graphics, many being large in size to enable maximum impact to the exhibition visitors.

Working together to install large banners

After the site visit we kept in close contact with Branch to answer any logistical questions. We were also able to start our own preparation. This included due diligence on Health & Safety and planning ahead for the installation . Ongoing conversations with Branch meant we were aware in advance of large banners to be hung high up. To do this we commissioned scissor lifts to accommodate our team of graphic installers.

Large vinyl PVC banners

The majority of the signage was produced using hemmed vinyl PVC. This included hanging vinyl banners approx 3m x 10m and 30m x 3m in size. We also produced large triangular registration banners that were cable tied and hung outside of the venue. As well as the super-wide graphics we also produced smaller scale signage for the event. This included lightbox prints for illumination outside the venue, freestanding outdoor signs and information graphics.

Print finish

The main event was the presentation viewing of the world cup. As you can imagine this was a great photo opportunity for the press and attendees. With this in mind it was important that graphics were printed to a matte substrate and not gloss. This kept glare from venue lighting and flash photography to a minimum. When involved from the start in the project, and privy to the full brief, we can make recommendations to product materials similar to how we did this for the FIFA World Cup Tour project. This always helps to enhance the end result for both the client and the public alike.

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Seven drivers battle for World Championship title in Formula E's showdown at Hankook London E-Prix

LONDON, UK. July 17, 2024 - The ABB FIA Formula E World Championship returns this weekend for the double-header season finale, for Rounds 15 and 16 of its highly competitive tenth season. The Hankook London E-Prix will take place July 20-21, at the ExCeL London.

After a thrilling tenth season of the all-electric single-seater series, the ABB FIA Formula E World Championship returns to London for the double-header season finale. With seven drivers still in contention for the title, this final showdown will crown the ultimate champion in the intensely competitive ABB FIA Formula E World Championship.

As the Championship headed to Portland for Rounds 13 and 14, current Drivers’ Championship leader, Jaguar TCS Racing's Nick Cassidy had a mathematical chance of securing the title. However, two non-point finishes tightened the race, bringing his rivals closer than ever.

After Cassidy’s teammate Mitch Evans secured third place in Round 14 and Pascal Wehrlein of TAG Heuer Porsche maintained fourth despite damage, only 12 points now separate them from the leading Cassidy. Wehrlein’s teammate António Félix da Costa’s three consecutive wins also put him in contention, as the top two teams head to London for the double-header finale.

The current top-seven drivers in the Championship standings are as follows, all still in with a chance to win:

Nick Cassidy, Jaguar TCS Racing - 167 points Mitch Evans, Jaguar TCS Racing - 155 points Pascal Wehrlein, TAG Heuer Porsche - 155 points António Félix da Costa, TAG Heuer Porsche - 134 points Oliver Rowland, Nissan Formula E - 131 points Jean-Éric Vergne, DS PENSKE - 129 points Jake Dennis, Andretti Formula E - 122 points

Beyond the Drivers' title, the Teams' Championship is also at stake. Jaguar TCS Racing leads with 322 points, but TAG Heuer Porsche is closing in with 289 points. These teams are also crucial in the inaugural race for the Manufacturers' Trophy, where Porsche leads with 407 points, followed closely by Jaguar with 388.

In 2023, Formula E made its third appearance at the ExCeL London, following previous UK E-Prix events at Battersea Park in 2015 and 2016. A sold-out crowd witnessed home hero Jake Dennis clinch the World Championship title in spectacular fashion, winning a three-lap sprint to the finish after a Safety Car. This was both Andretti’s and Dennis’ first World Championship title in Formula E.

The 2024 London E-Prix holds significant weight following last year’s dramatic conclusion, as Jake Dennis secured the Drivers' World Championship in the penultimate race on 213 points, leaving Mitch Evans in second with 176 points, unable to challenge Dennis in the final round of the season. This weekend, Evans will be determined to redeem himself, sitting second in the championship standings once again, this time, behind his teammate, Nick Cassidy. Both drivers will be vying for the title they narrowly missed last year, aiming to bring glory to Jaguar TCS Racing on home soil.

Rounds 15 and 16 of the 2024 Hankook London E-Prix start at 17:00 local time on Saturday July 20 and Sunday July 21.

THE INDOOR-OUTDOOR CHALLENGE OF THE EXCEL LONDON CIRCUIT

The London ExCeL Circuit offers a unique challenge with its blend of indoor and outdoor sections. The track begins indoors on a silky-smooth surface, providing excellent grip for the drivers. After navigating a quick succession of corners, the pack heads outside, immediately encountering a strip of slippery metal before transitioning to the highly abrasive asphalt surrounding the exhibition centre.

The outdoor section of the circuit features a flowing set of chicanes, perfect for passing opportunities. Following the chicanes, drivers face a quick run down to a twisty set of curves before heading back up into the main hall to complete the lap.

This transition from indoors to outdoors introduces changes in surface and elevation, as well as a shift in lighting, making it a challenging yet thrilling experience for the drivers.

The track layout remains unchanged from 2023, retaining its 2.08km length and 20 turns. The ATTACK MODE activation area is strategically placed on the outside of Turn 16, adding another layer of excitement and strategy to the race.

The London ExCeL Circuit is a testament to the unique and dynamic nature of the ABB FIA Formula E World Championship, and the perfect setting to see the Championship go down the wire.

IT ALL COMES DOWN TO THIS

The GEN3 era nears its final showdown. The competition has been fierce, with eight different race winners so far this season. 14 drivers have climbed the podium, and seven different teams are currently represented in the top 10 of the Drivers' standings.

As the ABB FIA Formula E World Championship gears up for its final two rounds, the current driver standings are as follows: Nick Cassidy of Jaguar TCS Racing leads the pack, followed closest by teammate Mitch Evans. The pair will be looking for redemption following last year’s season finale, where they both finished with only two points between them as well as being the closest competitors for Jake Dennis’ title.

Jaguar’s closest rivals Pascal Wehrlein sits in third, with teammate António Félix da Costa closely behind for TAG Heuer Porsche. Nissan’s Oliver Rowland, DS PENSKE’s Jean-Éric Vergne and last year’s defending champion Jake Dennis (Andretti Formula E Team) round out the top seven.

Tokyo E-Prix winner Maximillian Günther of Maserati MSG Racing sits in eighth, followed by Robin Frijns of Envision Racing following his double-podium results in Portland. The other DS PENSKE machine of Stoffel Vandoorne completes the top ten.

Live Canadian coverage of the 2024 Hankook London E-Prix airs on TSN and TVA Sports

Full details with further updates on where to watch, including information for all territories worldwide, can be found at: fiaformulae.com/watch

About Formula E and the ABB FIA Formula E World Championship:

As the world’s first all-electric FIA World Championship and the only sport certified net zero carbon since inception, the ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the world’s most iconic cities providing an elite motorsport platform for the world’s leading automotive manufacturers to accelerate electric vehicle innovation.

The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet. www.FIAFormulaE.com

FIFA Women's World Cup Trophy Tour to launch in Paris

FIFA Women's World Cup Trophy Tour kicks off

Tour will visit 24 countries in six continents

Members from FIFA Legends Squad will make tour appearances

The FIFA Women's World Cup 2019 France™ is mere months away, but fans won't even have to wait that long to catch a glimpse of the competition's ultimate prize: the FIFA Women's World Cup Official Trophy.

The FIFA Women's World Cup™ Trophy Tour will see this precious hardware on display across 24 countries in six continents. It kicks off on 24 February in Paris, where FIFA Legends Kristine Lilly and Laura Georges will be on hand to send the trophy off on its whirlwind world tour.

Fans can expect various members of the FIFA Legends Squad from men's and women's football to join the trophy at several stops throughout the tour, which will last over two months and conclude in Paris on 2 May.

Designed by William Sawaya and hand-crafted by Milanese specialists Sawaya & Moroni for the 1999 tournament, the trophy captures the athleticism, dynamism and elegance of international women’s football. The name of each previous FIFA Women's World Cup™ winner is engraved underneath its base.

View the tour's full schedule below:

24 February: Kick-Off in Paris, France

3 March: Montego Bay, Jamaica

7 March: Santiago, Chile

9 March: Buenos Aires, Argentina

11 March: Rio de Janeiro, Brazil

13 March: Miami, USA

15 March: San Francisco, USA

18 March: Los Angeles, USA

22 March: Seoul, Republic of Korea

24 March: Tokyo, Japan

27 March: Shanghai, China

29 March: Bangkok, Thailand

31 March: Sydney, Australia

4 April: Auckland, New Zealand

6 April: Stockholm, Sweden

7 April: Durban, South Africa

9 April: Yaounde, Cameroon

11 April: Abuja, Nigeria

13 April: Oslo, Norway

14 April: Dortmund, Germany

15 April: Coverciano, Italy

23 April: London, England

23 April: Brighton, England

25 April: Edinburgh, Scotland

27 April: The Netherlands

29 April: Madrid, Spain

30 April: Toronto, Canada

2 May: Paris, France

Sport | Football

Euro 2024: Huge open-top bus parade lined up if England beat Spain in Sunday's final

England will head for Buckingham Palace on a victory parade if they win the Euros on Sunday, the Standard can exclusively reveal.

Preparations are at an advanced stage for Gareth Southgate’s squad to be honoured by the King and the royal family if they defeat Spain and claim the trophy for the first time.

A massive open-top bus parade would take the team from Guildhall, in the City of London, to the palace via Trafalgar Square on Tuesday, it is understood.

Up to a million fans could line the streets if England land their first trophy since 1966.

Two days of celebrations would begin on Monday with the team lined up to meet Prime Minister Sir Keir Starmer — who is expected to attend the final in Berlin on Sunday — at Downing Street.

A royal reception, likely to be headed by Prince William , president of the Football Association, has also been pencilled in for Monday. Tuesday would be a massive public celebration, starting with a reception at Guildhall — the historic home of the City of London Corporation and Lord Mayor of London — before the parade via Trafalgar Square and The Mall to the palace.

There would not be a parade if Spain — the favourites — defeat England.

A victory royal event would have echoes of the England rugby team winning the World Cup in 2003, when they went to Buckingham Palace to meet the Queen.

In 1966, the Queen presented the World Cup trophy to England captain Bobby Moore at Wembley stadium.

Ollie Watkins’s late winner against the Netherlands on Wednesday night has sparked a last-minute stampede of fans trying to get to Berlin in time for Sunday night’s final.

Spain beat France on Tuesday, 24 hours ahead of England, giving their fans extra time to sort out flights, trains, tickets and accommodation.

Spain vs England LIVE! Euro 2024 final build-up from Berlin

Gareth Southgate calls on England fans to give team one last boost during final

England XI vs Spain: Confirmed team news and predicted lineup today

Make the most of the summer of sport in London

A search this morning on one popular booking website revealed three-quarters of its accommodation in the German capital on Sunday night had already been snapped up. Remaining options including shared rooms in mixed dormitories were going for more than £100.

There are still flights available but prices are sky-high with a seat on a plane from London Gatwick to Berlin on Easyjet today or on the day of the game fetching £917.99 with prices back down to a more normal £104 by Monday.

The FA has also warned fans that sale windows for its official tickets will only be open for “a few hours” and advised those travelling tomorrow when the sale takes place to “ask a member of your travelling group, or a family member, to log in and purchase on your behalf”.

That will drive fans to resale sites with one offering its cheapest ticket at £1,558 on Thursday while also selling VIP packages for an eye-watering £66,000.

Perhaps mindful of the stress faced by fans trying to reach the final, the King in his official message to the team led by Southgate asked them to to watch out for the nation’s blood pressure in the final clash with Spain.

He said: “My wife and I join all our family in wishing you the warmest congratulations on reaching the final of the UEFA European Championship — and in sending our very best wishes for Sunday’s match. If I may encourage you to secure victory before the need for any last minute wonder-goals or another penalties drama, I am sure the stresses on the nation’s collective heart rate and blood pressure would be greatly alleviated! Good luck, England.”

England made it to the final after Aston Villa star Watkins scored the latest winning goal in a European Championship or World Cup semi-final, excluding extra-time.

The Three Lions had fallen behind after seven minutes to a Xavi Simons strike but a controversial Harry Kane penalty, awarded by VAR, brought the scores level 10 minutes later, before Watkins’ late, late intervention.

The Prince of Wales, who is a Villa fan and is likely to travel to Berlin for the final, also congratulated England and singled out Watkins for praise in a message on social media.

He said: “What a beauty, Ollie! Congratulations England! #EURO2024 Finalists.”

England midfielder Kobbie Mainoo said: “I feel like the only way is up and it’s time to put ourselves into history.”

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