Google search advertising advanced exam questions

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Double check your answers when taking the exam! A Opportunities B Billing C My D Campaigns 3 In order to achieve the best performance possible from textwhich is a best practice that should be followed? A Use at least five keywords from the ad group directly in the ad text B Use statistics and reports to monitor ad performance C Include words like "find" and "searchA" in the ad text D Include no more than one ad text per ad group 4 Which information does the Conversion Optimizer need in order to find the optimal cost-per-click CPC bid for an ad each time the ad is eligible to appear?

A Manual bid changes B Historical conversion data C Test conversions D Forecast data 5 If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the: A highest maximum cost-per-click CPC bid B most historical data in the C best Quality Score D highest Ad Rank 5 You're using target search location bidding. You know it's working because you see your ad: A repeatedly mixed in with the organic search B on the second of Google search or in the second positions C on the first of Google search or in the top positions D at the bottom of the every of search 6 A high Quality Score can: A be ased to negative keywords B improve an ad's position C be achieved with an increase in bid D prevent an ad from being served 7 Each of the following are benefits you would expect from Product Listing except: A Ease of targeting without needing keywords B More traffic and le C Automatically produced video commercials D Better qualified le 8 The AdWords Application Programming Interface API allows develoepers to use application that: A are accessible only through AdWords editor B can appear throughout the Google Search Network C can be ed into the Ad gallery D interact directly with the AdWords server 9 What are Sitelinks?

A Links from other sites to your site B Links to other websites that appear beneath the text of your Search C Links to more s of your site that appear beneath the text of your Search D Links from your site to other sites 10 An advertiser can apply mobile bid adjustments at which of the following levels?

A Campaign level B Keyword level C level D Ad level 11 AdWords Editor allows users to: A invite new users to share s B find relevant on Google partner sites C make live edits to Google search advertising advanced exam questions s simultaneously D access multiple s offline 12 One factor the AdWords system uses to calculate an actual cost-per-click CPC is the: A actual cost-per-click CPC of the ad showing one position lower on the B location targeting of the ad showing one position lower on the C cost-per-thousand impressions CPM of the ad showing one position lower on the D Ad Rank of the ad showing one position lower on the 13 Advertisers can provide physical address information about their businesses through Google Places s.

A The average CPC the advertiser needs to pay in order to achieve top position B The least possible CPC the advertiser needs to Google search advertising advanced exam questions to maintain an achieved position C The CPC according to a price list, which is then updated daily D The CPC an advertiser was charged minus credits for overshot daily budget 15 An advertiser made edits to an AdWords ad and noticed that the position of the ad decreased.

What is the most likely cause for the decrease in position? A The Quality Score for the was reset after the ad was edited B The advertisers landing is down for maintenance C The edited ad is less relevant to the keywords within the ad group D The edited ad has a lower conversion rate after the changes were made 16 You are running a Search campaign for an ing software provider that wants to estimate lifetime customer value as a primary benchmark for performance.

Which formula best describes their average lifetime customer value across all service offerings? What else should the advertiser do in an attempt to increase Ad Rank? A Change keyword match types from exact match to phrase match. D Review Impression Share report Google search advertising advanced exam questions to identify missed opportunities 19 Which allows advertisers to automate AdWords reporting and campagin management?

A Run an impression share report and select to display the two metrics B Filter all keywords with an average position greater than three C Select the two metrics in "Graph options" on the Campaigns tab. D Search the for keywords with high average cost-per-click CPC bids. A Cannot be done if you have a Google Merchant B Requires a 2-month approval process C Enables users to to your website through your Search advertisements D Enables you to show more endorsements for your business from your customers and supporters 23 Which is the quickest way to add a long list of locations to target in an AdWords campaign?

A Select "Bulk locations" in the advanced section of a campaigns location settings B Add locations as keywords to the campaign C Search for each location in the search tab of locations settings D Enter a value in the "Show my within" box 24 Advertisers who check web server logs may find their received multiple clicks from a single Internet Protocol IP address. This could be a result of: A duplicate keywords added to multiple ad groups in one campaign B incorrect IP address information filtered from Google Analytics C Internet Service Providers ISPs who as the same IP address to multiple users D query parsing being used to show geo-targeted to users in a different city 25 A user clicks on an ad promoting a sale on sneakers.

Upon clicking, the user is taken to a that does not contain sneakers, but rather discount sunglasses. The user also encounters pop-ups while trying to navigate the site. What should the advertiser do to improve the users experience? Which approach to CPA targets and budget is best suited to maximize your total profit? A Predetermined budget to be divided across all platforms.

Use a single CPA taret for all channels which matches the channel with the lowest CPA C Predetermined budget, to be divided equally across all platforms. A good landing for the spring dress collection would display A a Google search advertising advanced exam questions the top-selling dresses for all seasons B a catalog of all dresses available on the website C several colors of spring dresses spring dresses in several colors D spring dresses, skirts, belts, and shoes 30 An advertiser enabled Conversion Optimizer and noticed a decrease in the of conversions.

What could have caused this decrase to occur? A The cost-per-click CPC bid was lower than the recommended amount B The specific Conversion Optimizer code snippet was not added to the site C The maximum cost-per-acquisition CPA bid was lower than the recommended amount D The in the campaign are waiting to be approved 31 In a Reach and Frequency report, "Frequency" is defined as the: A average of times a user is exposed to an ad or the average of times a unique user sees an ad over a given time period B total of ad impressions C average of times a video ad is played by a user D average of times an ad appears on a single web 32 Reviewing "Search Terms" data on the Keywords tab will help advertisers to identify A new keywords ideas for a campaign B keywords with low Quality Scores C potential new placements to target on the Google Display Network D ad groups or campaigns that should be paused 33 Dynamic search would be most helpful for A Websites with hundreds or thousands of products, services, or listings that frequently change B Moving an position dynamically in whatever direction a users eyes are looking C Campaigns that need to reduce exposure on competitive keywords D A local restaurant with a dynamically changing menu that offers fresh new entrees every few months 34 Janes e-commerce site sells a wide variety of bicycle equipment.

She wants to estimate her profit-per-conversion for each ad group to get a sense of which ad groups are immediately profitable in the short term. Which formula best estimates Janes profit-per-conversion before advertising expenses? A Advertiser reports suspicious activity in the B Alert from the ense team about publisher suspension C Third-party analysis of advertisers web server logs data D Proactive offline analysis by the Google Ad Traffic Quality Team 36 If the query "Seattle plumbers" is entered into Google, Google will use the location term that is part of the query to show : A that have included "Seattle" as an exact match in keyword lists B targeted to areas surrounding the city of Seattle C targeted to Seattle, regardless of the users location as long as they are in the US D to that user based on IP Internet Google search advertising advanced exam questions address 37 Where on an e-commerce website should an advertiser install the AdWords Conversion Tracking code?

A Test changes to your for a portion of the auctions that your participates in B Automated different images and text on your site to understand what converts most effectively C Receive written feedback from users based on their experience on your site D Request a formal analysis from Googles Campaign Experiments team that isolates the effect of online advertisements of offline purchases 41 Business listings in Google Places can be: A entered into their own ad auction B location extensions in AdWords C conversions in Adwords D physical locations or mobile applications 42 An ad group contains the phrase-matched keyword "underwater camera.

A affordable underwater digital camera B water-proof camera C camera for use underwater D underwater camera case 43 An advertiser targeting only France determines that clicks have been received from users in Switerzland. Why might clicks outside of the target location occur? A Users globally are searching Google from mobile phones B Users in Switzerland are searching on Googles French domain C French users are visiting Switzerland and searching Google D French users were looking at Swiss news sites that show Google display 44 You are gaining a reputation as a true wizard of AdWords and just won a multi-million dollar client to consult on bidding strategy.

Your new client asks you to set bids that maximize profit, focus on the top 3 positions, and minimize CPA. How can you most effectively meet their goals? A Set bids that minimize CPA within the top 3 positions, but explain that profit cannot effectively be optimized simultaneously B Explain that all three objectives contradict each other and the tradeoffs at risk.

Understand the clients priorities and adopt a bidding strategy with minimal contradictions. Which action should the advertiser take to increase the of conversions received? Le are tracked by Conversion Tracking via a Contact Sales form. Which formula best describes value-per-conversion? Budget is unlimited as long as ROI is positive. Whose recommendations most effectively position you for maximum profit?

Lets meet or beat that benchmark across all marketing platforms. Lets use that as our target ROI. They want another campaign that maximizes profit as long as ROI is positive. Which structure acheives both goals? A Run everything in a single campaign, allocating the set marketing budget to it B Automated everything in a single campaign with Branding and ROI optimizer Google search advertising advanced exam questions Allocate the set marketing budget across dedicated branding campaigns.

Create a separate campaign that can extend its daily budget after profitability is achieved. D Divide the marketing budget between Search and Display and run two separte campaigns 53 An advertiser runs a report at the Campaign level and includes invalid clicks statistics. This means that the invalid clicks were: A filtered out of the before they accrued cost B charged to the C removed as a result of a proactive investigation D credited to the 54 Which AdWords feature is compatible with Conversion Optimizer A Separate Display Network bids B Advanced Ad Scheduling C Enhanced CPC D Ad Extensions 55 An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more thankeywords.

Which would be the most efficient tool for that advertiser to use? A of impressions divided by the average position B of clicks accrued per day C of impressions divided by the of clicks D of clicks divided by the of impressions 58 You own a pizzeria in downtown Chicago. With call extensions, a customer who searches for pizza on her mobile phone can see your ad along with your phone and make the call with one click.

How is that priced? Google search advertising advanced exam questions Click-to-call are priced by the minute based on the call's duration B Prices are negotiated in advance with discounts for bulk purchases C The cost is the same as a standard click on the ad D Click-to-call are flat-fee based on the caller's phone model 59 A user conducts a search on the term "laptop computers" and clicks on an ad.

Which landing would be the most relevant to that user? A A category containing both laptop and desktop computers B An electronic store's home C A category containing a variety of laptop computers D A product for a desktop computer 60 An advertiser who sells laptop computers only wants to reach consumers who are ready to make an immediate purchase online. When building the keyword list for an ad group, the advertiser should include: A negative keywords such as -review or -comparison B phrase match keywords such as "laptop" or "computer" C negative match keywords such as -buy or -purchase D exact match keywords such as [rate], [review], or [compare] 61 Often, the "last click" before a conversion gets all the credit.

But there are often assist clicks and assist impressions that help guide your customers to conversion. Which built-in AdWords report can show you this performance data? Which AdWords feature is most effective for preventing their search from appearing at night or on weekends? A Location extensions will appear when a user located near the advertised business searches on relevant terms.

B Customized campaign targeting determines which address appears below the ad. C Location extensions will appear when an advertiser has targeted a specific region or location D Customized campaign targeting is required in order to enable location extensions 64 An advertiser notices that clicks have suddenly increased and is concerned that they might be due to invalid activity.

What is the first thing the advertiser should do to investigate this situation? A Look at click patterns over time and rule out legitimate reasons for increased activity B Submit an invalid clicks report to the Google AdWords team C Pause the affected campaign until an invalid clicks investigation is complete D Submi new ad text variations for review 65 One reason for using Conversion Optimizer is to: A maximize ad exposure B dynamically manage ad position C generate more clicks than manual bidding would generate D avoid unprofitable clicks 66 How should advertisers use their websites to help them structure their s?

A Organize ad groups and campaigns to reflect the layout of the website B Organize keywords to cover each word represented on the website C Add the website's URL as a keyword to each ad group D Add the headings from the website as keywords across campaigns 67 Which is the most appropriate action to take when a keyword is below the "first bid estimate" listed in the Status column of the Keywords tab?

A Consider increasing the bid or editing the keyword to improve Quality Score B Delete the keyword from all instances in the C Change the match-type to the keyword to Exact D Always increase the keyword bid to the "first bid estimate" 68 Megan enabled Conversion Optimizer in all six of her campaigns.

How can she tell if Conversion Optimizer is improving campaign performance A Monitor overall changes in clicks received B Enable and disable Conversion Optimizer every other day to observer differences C Compare average CPA and conversion rate before and after using Conversion Optimizer D Install new Conversion Tracking code 68 Megan enabled target cost-per-acquisition CPA bidding in all 6 of her campaigns.

How can she tell if it's improving campaign performance A Monitor overall changes in clicks received B Enable and disable Conversion Optimizer every other day to observer differences C Compare average CPA and conversion rate before and after using Conversion Optimizer D Install new Conversion Tracking code 69 What can be learned from a Search Funnel? A A users clicks on an ad, converts, and returns to the site using a bookmark within 30 days and converts again B A user clicks on an ad, does not convert, then returns to the site using a bookmark within 30 days and converts C A user clicks on an ad and does not convert.

The user performs the search again the following day, clicks on the same ad and converts D A user clicks on an ad and converts. The user performs the search again the following day, clicks on the same ad and converts again 74 How could an advertiser determine the most profitable keywords within a campaign? A Compare the costs accrued by each keyword with the conversion data for that keyword B Identify the keywords with the lowest "first bid estimates" C Compare the total clicks to total conversions for each keyword in the D Identify the keywords with the highest clickthrough rate 75 Bud would like to test new logic in his application that uses the AdWords Application Programming Interface API without modifying his live AdWords campaigns.

Which tool would allow him to do this? Which tool should this advertiser use to accomplish this goal?

A Maximize ROI as a percentage B Minimize CPA C Maximize conversions D Balance CPA and of conversions 78 In order to differentiate from the of competitors, advertisers creating text should: A mention competitor offers and prices B use special characters, such as asterisks or hashes C use exclamation points and capital letters D include prices, promotions, and a call-to-action 79 Automatic cost-per-click CPC bidding attempts to get advertisers the most: A impressions for their daily budget B conversions based on their conversion goals C clicks for their daily budget D impressions in their preferred position range 80 An advertiser that uses ad scheduling has a custom bid adjustment for 9pm - 12am on weeknights.

How much is the advertiser bidding between Google search advertising advanced exam questions on weeknights? If you raise CPC bids within the budget constraint, which is most likely? A Receive more conversions while paying more on average per conversion B Receive fewer conversions while paying more on average per conversion C Receive more conversions while paying less on average per conversion D Receive fewer conversions while paying less on average per conversion 82 An advertiser who is selling computer monitors is writing new ad text for an existing ad group.

Which line of ad text is written according to Google AdWords advertising policies? What could this advertiser do in an attempt to increase CTR and maintain relevant website traffic? A Edit the ad text to include a more relevant destination URL B Upgrade to a faster web server to reduce load time C Rede the landing to create a better experience for users D Use keyword matching options to help remove irrelevant searches 84 Which is a benefit of using AdWords editor?

A Users with My Client Center MCC Reports Access can make edits to an B Multiple users can share archives and proposals for an C Multiple users can make offline changes to Preferences D Conflicts between changes made by importing a file do not need to be resolved prior to posting 85 Assuming default cookie expiration timing, a conversion 1-per-click is recorded when: A a user clicks on an AdWords ad B multiple conversions result from a single AdWords ad click C a single conversion is made within 30 days following an AdWords ad click D a user visits a website within 30 days of clicking on an AdWords ad 86 An advertiser attempts to enable Conversion Optimizer but the feature is not available in the.

Which is the most likely reason? A The advertiser's daily budget is not set to the recommended amount B The advertiser's campaign targets the Google Display Network only C The advertiser advertises Google search advertising advanced exam questions service rather than a product D The advertiser has fewer than 15 conversions in the last 30 days 87 Which is a recommended action for new mobile preferred ad creative? A Programmers benefit from third-party coding support B Advertisers can log into the AdWords to changes C Programming skills are not necessary D Advertisers can make dynamic changes to their AdWords s at scale 90 It is important to identify specific goals for an AdWords campaign, so that the advertiser can then: A make strategic changes to the to improve performance B goals to the "Advertising Goals" section in their C bid separately for each ad variation based on its performance D manually increase clickthrough rate CTR to improve performance 91 In an AdWords managed by multiple users, one user noticed a surprising jump in impressions.

Where should this user look for details on what might have created the impression increase? While checking her web server logs for December, she notices she sometimes gets two clicks from the same IP address within a few minutes. The most likely cause of this is: A inaccurate web server log information B automated software deed Google search advertising advanced exam questions click on her C users who are comparison shopping for shoes D users who click on an ad on the Google Display Network 93 Given four Search campaigns that run out of daily budget, three can likely benefit from bidding or budget changes.

Which is most likely configured effectively as is? A Branding campaign with set marketing budget, prioritizing current ad position over more clicks B Unprofitable campaign, planning to scale up exposure if profitability can be achieved C Branding campaign with set marketing budget, prioritizing more clicks over current ad position D Profitable campaign, missing additional profitable conversions when budget limits exposure 94 Which is a benefit of linking Google Places to an AdWords campaign? A Free organic search for the advertiser's business will be more likely to show on Google Maps B Adding or updating addresses in Google Places automatically updates validated addresses used for C Geographical targeting automatically expands to include all regions D Additional icon options are available for when using Google Places 95 An advertiser's ad is not appearing in the Ad Preview and Diagnosis Tool when exact keywords are queried.

Which action would help the advertiser to determine why the ad is not showing? When a user types the phrase "red roses" into Google, the advertiser's ad is displayed and clicked on. Which landing is more likely to convert to a sale? A The on the site that displays only roses B The home that displays all five types of flowers C The "" of the site D The on the site where users can register as "frequent shoppers" 99 Which is a benefit linking a Google My Business to an AdWords campaign?

A Geographical targeting automatically expands to include all regions B Additional icon options are available for when using Google My Business C Free organic search for the advertiser's business will be more likely to show on Google Maps D Adding or updating addresses in Google My Business automatically updates validated addresses used for. CPC settings An advertiser gets more conversions from that appear to people in Paris.

What should this advertiser do to try and increase the of conversions? A Change the zip code in the AdWords B Set a location bid adjustment C Show only on the Search Network D Set a language bid adjustment Which is a recommended best practice when creating a new mobile-preferred ad creative? What would you suggest about how to choose keywords? A Include more than 50 keywords in 1 ad group B Set a theme for each campaign and choose related keywords C Keep each keyword to a single word, rather than a phrase D Set a theme for each ad group and choose related keywords The owners of a coffeehouse downtown would like to run an "afternoon espresso" promotion to increase sales during the afternoon hours on weekdays.

A Ad group data that you customize with the Report Editor B Ad average position metric from the paid and organic report C Average position metric from the top movers report D Top of rate metric from the Auction insights report Which is a best practice for writing an effective text ad? A Make the text different from what's on your landing B Write several and see which one performs the best C Use a passive verb in the headline D Talk about yourself and your business An ad group contains the phrase-matched keyword "underwater camera. A camera for use under water B underwater digital camera C underwater camera Google search advertising advanced exam questions D underwater lens camera Fran decides to use custom ad scheduling to promote her farm-to-table restaurant.

Why did she choose this option? Your headline could look like this: A We Sell chocolate B We sell dark chocolate C We Sell Dark Chocolate D We Sell dard chocolate The automated "Maximize clicks" bid strategy attempts to get advertisers the most: A impressions in their preferred position range B conversions based on their conversion C clicks for their daily budget D impressions for their daily budget Which is a best practice for creating a mobile-preferred ad?

A Put your most important information in the second line of ad text B Integrate mobile Flash video C Use a mobile-optimized landing D Use the same format and content as you'd use for a laptop ad You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click max. What's the final bid amount? A Evaluate the of clicks the ad accrues per day B Divide the of clicks the ad gets by the of impressions it gets C Divide the of impressions the ad gets by its average position D Divide the of impressions the ad gets by the of clicks it gets According to Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?

A Shoe store addresses B Shoe stores near me C Shoe store sales D Great shoe stores Which ad rotation setting shows all in an ad group, even those with a lower clickthrough or conversion rate? Which tool would she use to search and replace a group of keywords across several ad groups? What should the advertiser do to improve Sean's experience? A False B True What can you learn from attribution reports?

A Budget usage for all Search campaigns, including limitations and opportunities for more traffic B The series of steps customers take after completing a conversion, including information onclicks and elements of a campaign C The series of steps customer take before completing a conversion, including information onclicks and elements of a campaign D The of conversions the same customer completes after clicking an ad Jose has a limited AdWords budget and his aren't showing as often as he wants.

How might he improve without spending more money on the campaigns limited by budget? A Slightly raise bids B Replace his 3 most expensive keywords with lower-prices keywords C Slightly lower bids D Choose accelerated instead of standard delivery Keyword Planner can do all of these things except: A provide historical statistics on search volume B multiply keyword lists together C provide Quality Score estimates and validate keywords D suggest keywords and ad groups that may not have occurred to you A client wants to get more clicks on his ad and also raise his Quality Score.

Which of these actions may get him more clicks but won't raise his Quality Score? How can you validate that this is the right bid amount for getting the most clicks? In hershe wants to include the amount of time left in the sale. What's the best way to do this? A Note the sale end date in the text B insert th AdWords clock icon in each ad C Use the "Sale duration" function D Use the "Countdown" function Adwords Editor lets users do all of these things except: A simultaneously make edits to multiple s online B view statistics for all campaigns C export and import files D keep working while offline "Mobile app engagement" campaigns can be used to: A increase in-store call conversions B encourage people to download a new app C re-engage people who've downloaded an app D encourage people to rate an app in the app store According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

What keywords could make this ad group as effective as possible?

Google search advertising advanced exam questions

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