tourism rate in singapore

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Exploring Singapore: What is the Best Month for a Vacation?

Singapore is one of the most popular tourist destinations in the world, and it’s easy to see why. With its vibrant culture, stunning architecture, and delicious cuisine, it’s no wonder that so many people flock to this Southeast Asian country every year. But when is the best time to visit Singapore? Let’s explore what month is best for a vacation in Singapore.

Weather Conditions

When planning a trip to Singapore, it’s important to consider the weather conditions. The climate in Singapore is tropical, with temperatures ranging from 24°C (75°F) to 32°C (90°F). The months of June through August tend to be the hottest and most humid, while December through February are slightly cooler and drier. However, no matter what time of year you visit, you can expect some rain as Singapore has a high annual rainfall.

Festivals and Events

Singapore is home to a variety of festivals and events throughout the year. One of the most popular events is Chinese New Year, which takes place in January or February depending on the lunar calendar. During this time, you can expect colorful parades and fireworks displays as well as traditional lion dances and other cultural performances. Other popular festivals include Thaipusam (February/March), Vesak Day (May), Hari Raya Puasa (June), National Day (August 9th) and Deepavali (October/November).

Cost Considerations

The cost of your vacation will also depend on when you choose to visit Singapore. Generally speaking, peak season runs from June through August when temperatures are at their highest and there are more festivals taking place. During these months, hotels tend to be more expensive as they are in high demand. If you’re looking for cheaper accommodation options, consider visiting during the off-season from November through February when prices tend to be lower.

Overall, there isn’t one “best” month for a vacation in Singapore – it all depends on your personal preferences and budget considerations. If you’re looking for warm weather and plenty of festivals and events to enjoy, then June through August may be your best bet. However, if you want to save money on accommodation costs then November through February may be more suitable for you. No matter what time of year you decide to visit Singapore, you’re sure to have an unforgettable experience.

This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.

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How to Find Postal Codes in Singapore

Do you have plans to travel to Singapore or relocate? Would you like to send letters to a pen pal? In any of these scenarios, the need for a Singapore postal code becomes a requirement. Fortunately, it’s possible to learn how to find postal codes in Singapore using the following guidelines.

Why Do We Need a Postal Code for Singapore?

Postal codes provide a considerable amount of information, mainly if you’re using the street directory Singapore as the postal code will likely help you reach your destination. In Singapore, they typically refer to postal codes as a post code. They’re six-digit codes that are assigned to specific geographic areas. However, some institutions or individual addresses that receive a significant amount of mail will have a separate code. For example, a commercial company or government agency may have a separate post code.

Search for Post Codes by District

Today’s post codes use a six-digit system. However, the first two digits reveal which district in which it’s located. Singapore is divided into twenty-eight districts. Each district has between one and six two-digit codes. For example, High Street and Beach Road (part) have one postal code. However, Raffles Place, Marina, Cecil and People’s Park has six tw0-digit post codes. You can use PropertyGuru Singapore’s website to see a listing of these districts, as well as the corresponding two-digit codes.

Use a Search Tool

Many websites are available that will help you find postal codes, like Street Directory Singapore, for example. If you know the street name you’re looking for, but not the postal code, you can use these search tools to help you receive a Singapore result. These websites will help you find streets, postal codes, companies, and search by interest. That way, you can continue narrowing your results until you find the postal code you need.

Check with a Housing Authority

Otherwise referred to as housing expects, these directories provide a significant amount of information about the districts in Singapore. In addition to learning about the postal code system, you can also use these directories for house hunting or searching for other properties throughout the region.

Contact the Singapore Post Office

If you don’t have any luck with searches or by looking at individual districts, your best recourse is to contact the post office in Singapore. In addition to accepting phone calls during regular business hours Monday through Friday, they’re closed Saturdays and Sundays; they also accept inquiries through the mail. They have a virtual assistant on their website that will answer questions, as well as popular help topics that can assist you in answering your postal code questions.

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International Visitor Arrivals

The Singapore Tourism Board publishes monthly statistics on international visitor arrivals. Data on international visitor arrivals are compiled from immigration movement records completed by all visitors arriving in Singapore at the points of entry.

Please click on the topic to view the available data tables.

Data are preliminary when first released. 1 Refers to % change in latest period over the same period in the previous year. 2 Refers to % change in the previous period over the same period in the previous year. 3 Data under the column for '% change (y-o-y)' refer to percentage point change. 4 Refers to room-nights available for occupancy. Excludes rooms closed for renovations and staff use as declared by the hotels in the statutory forms.

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Singapore Tourism Statistics for 2022 - Who Visited Singapore the Most?

Last Updated : 19-Oct-2023

Atlys in the news

Singapore. A bucket-list destination for millions.

With over 55 unique attractions and sights to see, it's easy to understand why Singapore is considered a "must-visit" destination.

Today we'll look at some unbelievable Singapore tourism statistics that will leave you stunned.

Let's not waste any more time!

General Singapore Tourism Statistics for 2022

Numbers, numbers, numbers; and there are millions. Here, we look at the top Singapore tourism statistics that will blow your mind.

There were around 1.5 Millon international visitors in the first half of 2022.

International arrivals have increased by 1100% compared to 2021 (around 12 times more).

Citizens from Indonesia visited Singapore the most, with around 282,000 visitors.

The top 5 countries by arrival include Indonesia (282,000), India (219,000), Malaysia (139,000), Australia (125,000), Philippines (81,000).

56% of visitors to Singapore form part of the top 5 countries that were just mentioned.

Total tourism receipts for the first quarter of 2022 equaled $1.3 billion.

Tourism receipts increased by 213% year-over-year (YoY).

Tourism receipts from accommodation increased by 344% YoY.

Tourism receipts from shopping increased by 373% YoY.

The average stay for international visits was 7.1 days in the first half of 2022.

In July 2022, there were 726,601 international arrivals in Singapore.

International Visitors by Country for 2022

From the general statistics mentioned above, it's clear that arrivals to Singapore are rapidly increasing. Let's look at the country residents that visited Singapore the most from January 2022 to August 2022.

Indonesia: 508.49k

India: 370.49k

Malaysia: 264.17k

Australia: 250.67k

Vietnam: 177.51k

the Philippines: 169.08k

the USA: 147.86k

Thailand: 128.13k

the UK: 100.21k

South Korea: 99.26k

China: 66.06k

Bangladesh: 60.98k

Germany: 55.81k

Hong Kong SAR: 58.05k

Others: 506.62k

There were more visitors from Indonesia than from countries identified as "others."

During Jan - Aug 2022, there were 2.96M (million) visitor arrivals in Singapore. Visitor arrivals increased by 1833.0% year over year (YoY).

In the same breath, there were a total of 2.17M (million) overnight visitors in Singapore. As a result, overnight visitors increased by 5167.1% YoY.

Even though Singapore saw a drastic increase in visitors, the average duration of stay decreased by 78.5% YoY, totaling 5.98 days.

International Visitors to Singapore by Month

Now that you know what nationals visited Singapore the most, we'll discuss visitor arrivals by month from Jan 22 to Aug 22.

Arrivals by Month:

January 2022 - 57,174 arrivals

February 2022 - 67,764 arrivals

March 2022 - 121,207 arrivals

April 2022 - 295,095 arrivals

May 2022 - 418,458 arrivals

June 2022 - 534,733 arrivals

July 2022 - 726,602 arrivals

August 2022 - 729,601 arrivals

Singapore had the most arrivals in August 2022.

Month Over Month (MoM) Increase in Percentage:

January 2022 - N/A

February 2022 - 18.5224% increase in visitors MoM

March 2022 - 78.8663% increase in visitors MoM

April 2022 - 143.4636% increase in visitors MoM

May 2022 - 41.8045% increase in visitors MoM

June 2022 - 27.7865% increase in visitors MoM

July 2022 - 35.8812% increase in visitors MoM

August 2022 - 0.4127% increase in visitors MoM

Month over month, international arrivals in Singapore have increased by an average of 49.53%.

Average Length of Stay in Singapore for International Arrivals

February 2022: 16.9 days

March 2022: 12.5 days

April 2022: 7.3 days

May 2022: 6.1 days

June 2022: 5.7 days

July 2022: 5.1 days

The longest duration of stay was in February, with an average of around 17 days per visit.

International Visitor Arrivals By Sex and Age

Female: Total of 1,149,571 female arrivals in Singapore (around 1.1 million female arrivals)

Male: Total of 1,023,240 male arrivals in Singapore (around 1 million arrivals)

In 2022, Singapore had 126,331 more female travelers than male travelers.

By age group:

Under 15 Years: 201,170 visitors

15-19 Years: 82,514 visitors

20-24 Years: 170,793 visitors

25-34 Years: 541,891 visitors

35-44 Years: 461,841 visitors

45-54 Years: 331,143 visitors

55-64 Years: 230,420 visitors

65 & Over: 153,086 visitors

Visitors between the ages of 25 and 34 visited Singapore the most from February 2022 to July 2022.

Arrivals by Mode of Transport

Arrivals via air: 1,965,781 (Around 1.9 million arrivals)

Arrivals via sea: 161,194

Arrivals via land: 103,057

No surprise here, but most international arrivals happen via air transport.

Singapore Hotel Statistics (up until July 2022)

Tourists have to stay somewhere, right? Here we explore hotel statistics for 2022. Be careful; some of these findings might shock you.

I should mention that these statistics refer to gazetted hotels.

Singapore Average Hotel Room Rate in Dollars

February 2022: $190

March 2022: $191.4

April 2022: $207.3

May 2022: $225

June 2022: $240.6

July 2022: $259

July's average hotel room rate increased by 69 dollars. Compared to February, that's a 36.32% increase !

Average Singapore Hotel Occupancy Rate (in percentage)

For clarity: the higher the percentage, the more rooms were occupied during a specific period.

February 2022: 63.3%

March 2022: 59.9%

April 2022: 66.3%

May 2022: 72.6%

June 2022: 78.1%

July 2022: 79.1%

Total Number of Hotel Rooms That Were Occupied

The statistics being shown include rooms that were paid for and complimentary rooms.

February 2022: 559,449

March 2022: 800,986

April 2022: 880,823

May 2022: 1,041,588 (around 1 million rooms)

June 2022: 1,227,972 (around 1.2 million rooms)

July 2022: 1,224,988 (around 1.2 million rooms)

Takeaway: Total number of complimentary and paid rooms increased by 119% from February 2022 to July 2022.

Total Number Of Hotel Rooms that Were Not Occupied

These rooms exclude rooms closed for renovations and staff use.

February 2022: 883,234

March 2022: 1,337,116

April 2022: 1,328,964

May 2022: 1,434,643

June 2022: 1,573,112

July 2022: 1,547,763

Singapore Tourism Receipts During The Pandemic

It's no secret that COVID-19 has had a great impact on economic developments across the world. This is especially true within the tourism and travel industry. Next, we'll take a look at tourism before, during, and after the pandemic (as restrictions and regulations were lifted):

Tourism Receipts per Major Component for 2019

For 2019, tourism receipts equaled 27.69B (billion) dollars, an 2.77% increase from 2018.

Shopping: 5.64B (billion)

Accommodation: 5.53B

Food and Beverages: 2.5B

Sightseeing, Entertainment, and Gaming: 6.0B

Other major components not listed (airfare, port taxes, etc.): 8.03B

Tourism Receipts per Major Component for 2020

For 2020, tourism receipts equaled 4.83B (billion) dollars , an 82.56% decrease from 2020.

Shopping: 1702.93M (million)

Accommodation: 1.02B (billion)

Food and Beverages: 453.67M

Sightseeing, Entertainment, and Gaming: 951.27M

Other major components not listed (airfare, port taxes, etc.): 1.7B

Tourism Receipts per Major Component for 2021

For 2021, tourism receipts equaled 1.89B (billion) dollars , a 60.79% decrease from 2020.

Shopping: 174.42M (million)

Accommodation: 580.44M

Food and Beverages: 192.46M

Sightseeing, Entertainment, and Gaming: 223.26M

Other major components not listed (airfare, port taxes, etc.): 723.05M

Tourism Receipts per Major Component for the 2022 1Q

Looking at the tourism receipts for the first quarter of 2022 , we can see a slight increase from 2021.

Shopping: 211M (million)

Accommodation: 479M

Food and Beverages: 105M

Sightseeing, Entertainment, and Gaming: 163M

Other major components not listed (airfare, port taxes, etc.): 372M

Tourism Receipts per Top Country for 2019

China: 4.12B (billion)

Indonesia: 3.07B

India: 1.62B

Australia: 1.34B

Japan: 1.16B

the USA: 885.27M (million)

Malaysia: 733.08M

Philippines: 720.72M

South Korea: 675.41M

Vietnam: 668.87M

Tourism Receipts per Top Country for 2020

China: 624.01M (million)

Indonesia: 561.62M

India: 290.75M

Australia: 225.33M

Japan: 178.22M

the USA: 148.84M

UK: 138.38M

Malaysia: 134.54M

Vietnam: 133.45M

Philippines: 125.36M

Tourism Receipts per Top Country for 2021

China: 536.86M (million)

Indonesia: 189.94M

India: 94.74M

the USA: 72.07M

Malaysia: 68.47M

Australia: 51.96M

Hong Kong SAR: 46.12M

South Korea: 41.95M

Vietnam: 39.63M

Japan: 38.3M

What are Singapore's Traditional Incoming Markets, and How will that Change Post-COVID?

Global COVID regulations and travel restrictions have gradually been lifted during 2022. The initial effect was more international travel worldwide. As a result, we can expect stable growth in tourism for many top destinations worldwide, Singapore included.

Pre-pandemic (2019), the traditional inbound markets to Singapore included:

China: 3.63M (million)

Indonesia: 3.11M

India: 1.42M

Malaysia: 1.22M

Australia: 1.14M

Japan: 884.31k

Philippines: 829.33k

the US: 729.41k

South Korea: 645.85k

the UK: 607.82k

It's clear that before the pandemic started, China was the largest inbound market to Singapore. However, post-covid (2022), China ranks 11th on the country list with a 98.2% decrease in arrivals from 2019 to 2022 .

New arrivals to the top inbound markets include:

Vietnam (177.51k arrivals), Thailand (128.13k), Bangladesh (60.98k), Germany (55.81k), and Hong Kong SAR (58.05k).

The only country that dropped from the list is Japan, which previously ranked 6th on the top inbound country list.

Even though it would be difficult to accurately forecast inbound tourism, some hints will help us safely assume how Singapore's traditional inbound markets will change post-covid.

During the pandemic, strict travel regulations were standard across the board. Even though some restrictions were lifted in 2022, China and Japan maintained their covid protocols and regulations. This could explain why less inbound arrivals from these countries alike.

Simply put: Strict covid regulations is a top reason for fewer outbound tourist from China and Japan.

Should these restrictions be lifted in the future, we can safely assume that outbound visitors from these 2 countries to Singapore will increase.

In terms of the other traditional markets, there's no indication to assume that there will be fewer inbound arrivals in Singapore. In fact, the statistics indicate rapid growth month over month from these top inbound countries, which will likely continue.

Ultimately, Singapore is a top-tier tourist destination for many reasons. In fact, some travellers choose to have a layover in Singapore just to enjoy the incredible sights and culture. From what we've discovered today, it's safe to assume that growth in the tourism sector will continue throughout 2022.

From the statistics above, it's clear that Singapore is rapidly growing in tourism in 2022. Wondering why millions of visitors travel to Singapore? Why not see for yourself?

With tons of incredible sights and breathtaking scenery, Singapore will leave you wanting more. Create an unforgettable experience and start planning your trip now! Remember, if you need a tourist visa for Singapore to travel, use Atlys to get your visa without any effort or hassle!

To get information about Singapore visas, visit our different blogs on Singapore .

Sources and Related Links:

Singapore Tourism Board - Quatarly tourism performance report

Singapore Tourism Analytics Network (STAN)

Department of Statistics Singapore

World Tourism Organization (UNWTO)

Budget Direct

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Travel, Tourism & Hospitality

Tourism and hotel industry in Singapore - statistics & facts

Singapore as a must-visit tourist destination, recovering from the covid-19 pandemic and its impact on tourism, key insights.

Detailed statistics

Tourism direct contribution as share of GDP Singapore 1995-2029

Tourism receipts Singapore 2013-2022

Hotel room revenue in Singapore 2013-2022

Editor’s Picks Current statistics on this topic

Current statistics on this topic.

Number of international visitor arrivals in Singapore 2013-2022

Related topics

Recommended.

• Tourism in Malaysia
• Travel and tourism in Indonesia
• Tourism industry in Thailand
• Tourism industry in Vietnam
• Tourism industry in the Philippines

Recommended statistics

• Premium Statistic International tourist arrivals in Asia 2020, by country
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International tourist arrivals in Asia 2020, by country

Ranking of the international tourist arrivals in Asia by country 2020 (in millions)

Tourism sector GDP share in Asia 2020, by country

Ranking of the tourism sector GDP share in Asia by country 2020

Per capita international tourism expenditure in Asia 2020, by country

Ranking of the international tourism expenditure per capita in Asia by country 2020 (in U.S. dollars)

Value of international tourism spending APAC 2021, by country

Value of international tourism expenditure in the Asia-Pacific region in 2021, by country or territory (in billion U.S. dollars)

Economic impact

• Premium Statistic Tourism direct contribution as share of GDP Singapore 1995-2029
• Premium Statistic Number of people employed in accommodation and food services Singapore 2013-2022
• Premium Statistic Tourism receipts Singapore 2013-2022
• Premium Statistic Tourism receipts of Singapore 2022, by country
• Premium Statistic Tourism receipts per capita Singapore 2013-2022
• Premium Statistic Distribution of tourism receipts in Singapore 2022, by main components

Direct contribution of the tourism industry as a share of the gross domestic product in Singapore from 1995 to 2019 with forecasts until 2029

Number of people employed in accommodation and food services Singapore 2013-2022

Number of people employed in the accommodation and food services sector in Singapore from June 2013 to June 2022 (in 1,000s)

Tourism receipts in Singapore from 2013 to 2022 (in billion Singapore dollars)

Tourism receipts of Singapore 2022, by country

Tourism receipts in Singapore in 2022, by country (in billion Singapore dollars)

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Per capita tourism receipts in Singapore from 2013 to 2022 (in Singapore dollars)

Distribution of tourism receipts in Singapore 2022, by main components

Share of tourism receipts in Singapore 2022, by main components

Visitor arrivals

• Premium Statistic Number of international visitor arrivals in Singapore 2013-2022
• Premium Statistic Number of international visitor arrivals Singapore 2022, by leading markets
• Premium Statistic International visitor arrival numbers Singapore 2022, by mode of arrival
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Number of international visitor arrivals in Singapore from 2013 to 2022 (in millions)

Number of international visitor arrivals Singapore 2022, by leading markets

Number of international visitor arrivals to Singapore in 2022, by leading markets (in 1,000s)

International visitor arrival numbers Singapore 2022, by mode of arrival

International visitor arrival numbers in Singapore in 2022, by mode of arrival (in 1,000s)

Average length of stay of inbound arrivals Singapore 2013-2022

Average length of stay of inbound arrivals in Singapore from 2013 to 2022 (by number of nights)

Frequency of visits to Singapore 2019

Frequency of visits to Singapore in 2019

Hotel industry

• Premium Statistic Number of hotels and similar establishments Singapore 2011-2020
• Premium Statistic Number of rooms in hotels and similar establishments Singapore 2011-2020
• Premium Statistic Hotel room revenue in Singapore 2013-2022
• Premium Statistic Standard average room rate in Singapore 2013-2022
• Premium Statistic Revenue per available hotel room (RevPar) in Singapore 2013-2022
• Premium Statistic Standard average occupancy rate (AOR) in Singapore 2013-2022
• Premium Statistic Accommodation choices of visitors to Singapore 2019

Number of hotels and similar establishments Singapore 2011-2020

Number of hotels and similar establishments in Singapore from 2011 to 2020

Number of rooms in hotels and similar establishments Singapore 2011-2020

Number of rooms in hotels and similar establishments in Singapore from 2011 to 2020 (in 1,000s)

Revenue from hotel rooms in Singapore from 2013 to 2022 (in billion Singapore dollars)

Standard average room rate in Singapore 2013-2022

Standard average room rate in Singapore from 2013 to 2022 (in Singapore dollars)

Revenue per available hotel room (RevPar) in Singapore 2013-2022

Revenue per available hotel room (RevPar) in Singapore from 2013 to 2022 (in Singapore dollars)

Standard average occupancy rate (AOR) in Singapore 2013-2022

Standard average occupancy rate (AOR) in Singapore from 2013 to 2022

Accommodation choices of visitors to Singapore 2019

Accommodation choices of visitors to Singapore in 2019

Tourism activities

• Premium Statistic Main purpose of international visits to Singapore 2019
• Premium Statistic Distribution of international visits to tourist attractions Singapore 2019
• Premium Statistic Distribution of international visits to free tourist attractions Singapore 2019
• Premium Statistic Most popular shopping items purchased by international tourists in Singapore 2019

Main purpose of international visits to Singapore 2019

Main purpose of international visits to Singapore in 2019

Distribution of international visits to tourist attractions Singapore 2019

Share of international tourists who visited the top tourist attractions in Singapore in 2019

Distribution of international visits to free tourist attractions Singapore 2019

Share of international tourists visiting the leading free tourist attractions in Singapore in 2019

Most popular shopping items purchased by international tourists in Singapore 2019

Share of international tourists in Singapore who purchased the following items during their stay there in 2019

Impact of the COVID-19 pandemic

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YoY change in monthly international visitor arrivals in Singapore 2020-2023

Year-on-year change in monthly international visitor arrivals to Singapore from February 2020 to June 2023

Tourism receipts Singapore Q1 2019-Q4 2022

Tourism receipts in Singapore from 1st quarter 2019 to 4th quarter of 2022 (in billion Singapore dollars)

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Quarterly hotel room revenue in Singapore from 1st quarter 2019 to 1st quarter 2023 (in million Singapore dollars)

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Singapore Tourist Arrivals

Tourist arrivals in singapore decreased to 1125948 in october from 1130757 in september of 2023. tourist arrivals in singapore averaged 664708.24 from 1978 until 2023, reaching an all time high of 1802533.00 in july of 2019 and a record low of 750.00 in april of 2020. source: singapore tourism board.

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Singapore Tourism Statistics 1995-2023

• Development
• Labor Force
• Environment
• Immigration
• Trade Balance
• Trade to GDP Ratio
• Foreign Direct Investment
• Tariff Rates
• Tourism Statistics
• Singapore tourism statistics for 2018 was 20,416,000,000.00 , a 2.64% increase from 2017.
• Singapore tourism statistics for 2017 was 19,891,000,000.00 , a 5% increase from 2016.
• Singapore tourism statistics for 2016 was 18,944,000,000.00 , a 14% increase from 2015.
• Singapore tourism statistics for 2015 was 16,617,000,000.00 , a 13.28% decline from 2014.

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Singapore welcomed 2.9 million visitors in Q1, two-thirds of pre-pandemic numbers

SINGAPORE - Singapore welcomed more than 2.9 million visitors in the first quarter of 2023, about two-thirds of pre-Covid-19 numbers, as the recovery of the tourism sector continues.

The number is 62 per cent of 2019’s first quarter figure of 4.7 million visitors, the Singapore Tourism Board (STB) said on Wednesday.

While the total number of visitors has not caught up, those who came here stayed longer – an average of 3.97 days, up from 3.34 days in 2019.

STB said it will work with stakeholders to ensure that Singapore has a good mix of high-quality attractions, hotels, events, tour experiences and other offerings to secure Singapore’s tourism future.

To showcase even more of Singapore, STB and the Infocomm Media Development Authority (IMDA) are partnering to launch a $10 million Singapore On-screen Fund to support the creation of entertainment content that spotlights and markets Singapore.

This is to keep Singapore “top of mind when travellers pick that next destination”, said Minister of State for Trade and Industry Alvin Tan. He was speaking on Wednesday at the opening of STB’s Tourism Industry Conference, held at Suntec Singapore Convention and Exhibition Centre.

Selected media conglomerates, major streamers and production studios with regional or global networks will be invited to apply for the fund.

Proposed projects must be set in Singapore and launched before the first quarter of 2027, with these TV and film projects – which spotlight and market Singapore to global audiences – receiving funding for up to 30 per cent of the costs, including production and marketing expenditures.

Mr Tan cited Singapore’s support of projects such as the 2018 Hollywood film Crazy Rich Asians and, more recently, the hit K-drama series Little Women and HBO’s Food Affair With Mark Wiens, as examples of how branded entertainment can be a powerful tool to capture and grow mindshare beyond traditional channels.

“With this joint fund, we hope to catalyse production of major film and TV projects set in Singapore, and made in collaboration with international media and entertainment partners,” he said.

This will provide home-grown talents opportunities to work with their international counterparts and allow their people and companies to grow capabilities and increase global exposure, he added.

Speaking on the sidelines of the conference, STB chief executive Keith Tan said that the On-screen Fund is not meant to drive immediate conversions to travel, but to move beyond traditional media outreach methods to media such as streaming platforms and “make sure that Singapore is appearing in front of people’s eyeballs”.

“Many other destinations are competing with us or throwing a lot of effort and manpower into boosting the destination’s attractiveness... we need to do the same, but we need to do it smartly as well,” he said.

As travel recovers, Singapore will continue to work with stakeholders to focus on six key areas, added Mr Keith Tan, who spoke at the same event.

This includes become a leading Mice (meetings, incentives, conventions and exhibitions) destination , a top culinary destination and an ideal family-friendly destination.

Market segments and areas of opportunity that are piquing STB’s interest include solo female travellers, as well as spectators who travel around the world for sporting events such as football, cricket or cycling.

Entertainment and lifestyle-related events are also an area of interest. Mr Keith Tan said that STB has observed that there is a growing tendency for people to spend money and travel to go to a different city for an entertainment or lifestyle event.

“We are exploring possible partnerships with globally influential event promoters around the world to anchor more of their events and branded IP (intellectual property) here in Singapore,” said Mr Keith Tan.

“We want to curate such events better so that there are multiple peaks in a year, beyond F1... we hope to create a few more peaks around different sorts of sports, entertainment or lifestyle events,” he added, citing examples such as South-east Asia’s largest art fair ART SG and the Singapore Food Festival.

Separately, STB is also working on developing the first global sustainability standards for the Mice and attractions industries, in collaboration with the Global Sustainable Tourism Council, the Singapore Association of Convention and Exhibition Organisers and Suppliers, and Association of Singapore Attractions.

These industry standards will be launched progressively from 2024.

A new Tourism Careers Campaign has also been soft-launched, with the aim of inspiring locals to join the sector.

While the total tourism workforce has recovered to 66,000 as at December 2022 – or around 80 per cent of 2019’s pre-Covid-19 levels – Mr Keith Tan noted that many industry players are still suffering serious manpower issues.

He highlighted the need to drive productivity and innovate to alleviate labour needs. Hence, to help attractions on their digital journey, an Attractions Tech Roadmap will be launched in the second quarter of 2023.

The guide will help attractions digitalise and transform their key business functions such as customer service, sales and marketing.

In January, STB announced that international visitor arrivals to Singapore are expected to hit 12 million to 14 million in 2023, with full tourism recovery expected by 2024.

Tourism receipts are also anticipated to net $18 billion to $21 billion.

In 2019, the Republic saw a record 19.1 million visitors and $27.7 billion in revenue.

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