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Exploring the Benefits of Using Safari Browser: A Complete Overview
When it comes to web browsing, there are numerous options available to users. One popular choice is the Safari browser, developed by Apple. With its sleek design and user-friendly interface, Safari has become a preferred choice for many internet users. In this article, we will delve into the benefits of using Safari browser, discussing its speed, security features, compatibility with Apple devices, and innovative tools.
Lightning-fast Speed for an Uninterrupted Browsing Experience
One of the main advantages of using Safari browser is its lightning-fast speed. Apple has invested heavily in optimizing its browsing experience to ensure that pages load quickly and smoothly. This means that users can browse the web without experiencing frustrating delays or interruptions.
Robust Security Features for a Safe Online Experience
In today’s digital world, online security should be a top priority for all internet users. With Safari browser, you can rest assured knowing that your online activities are protected by robust security features.
Safari incorporates various measures to safeguard your personal information and protect you from malicious websites. It warns users about potential phishing scams and blocks intrusive ads that could compromise your privacy or slow down your browsing experience. Furthermore, Safari’s Intelligent Tracking Prevention feature helps prevent advertisers from tracking your online behavior without your consent.
Apple takes privacy seriously and ensures that user data remains secure while using Safari browser. The Intelligent Tracking Prevention feature limits cross-site tracking by default and even provides a Privacy Report that shows which trackers have been blocked on each website you visit.
Seamless Compatibility with Apple Devices
If you are an avid user of Apple devices such as iPhones, iPads, or Macs, Safari browser offers seamless compatibility across all platforms. This means that you can sync your browsing history, bookmarks, and even open tabs effortlessly between your devices.
With Safari’s iCloud integration, you can start browsing on your iPhone while on the go and seamlessly continue where you left off on your Mac when you get back home. This level of integration enhances productivity and provides a smooth browsing experience across multiple devices.
Moreover, Safari is optimized to work seamlessly with other Apple services such as Apple Pay and Keychain password manager. These integrations make online payments secure and effortless while ensuring that your passwords are securely stored and readily available whenever needed.
Innovative Tools for Enhanced Web Browsing
Safari browser is not just about speed and security; it also offers some innovative tools that enhance the overall web browsing experience. One such feature is Reader Mode, which allows users to enjoy distraction-free reading by removing ads and unnecessary clutter from web pages.
Safari also comes equipped with a built-in translation feature that can automatically translate web pages into different languages. This feature is incredibly useful when accessing websites written in foreign languages or when traveling to different countries.
Additionally, Safari supports WebExtensions, a cross-browser standard for developing browser extensions. This means that users can access a wide range of extensions from the Safari Extensions Gallery to customize their browsing experience according to their needs.
In conclusion, Safari browser offers numerous benefits for internet users. Its lightning-fast speed ensures an uninterrupted browsing experience, while its robust security features protect users from online threats. The seamless compatibility with Apple devices adds convenience for those in the Apple ecosystem. Lastly, its innovative tools enhance the overall web browsing experience. Whether you are an Apple enthusiast or simply looking for a reliable and feature-rich browser, Safari is definitely worth considering.
This text was generated using a large language model, and select text has been reviewed and moderated for purposes such as readability.
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Turn Private Browsing on or off on your iPad
When you use Private Browsing, the details of your browsing aren't saved, and the websites you visit aren't shared with your other devices. Safari won't remember the pages you visit, your search history, or your AutoFill information.
How to turn on Private Browsing
- Open Safari on your iPad.
While Private Browsing is on, the Safari address bar appears black or dark instead of white or gray, and the buttons are black instead of blue.
How to turn off Private Browsing
Learn how to use Private Browsing on iPhone or iPod touch .
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How to Go Incognito in Safari on iPhone, iPad & Mac
How to Go Incognito in Safari on iPhone
3. Tap Done or the “+” button to open a new private tab in Safari.
How to Exit Incognito Mode in Safari on iPhone
2. Tap [numbers] Tab to exit private browsing mode in Safari on iPhone.
How to Go Incognito in Safari on iPad
3. You will know that you’re browsing privately in Safari as the address bar will turn dark or black, and the buttons also turn black (instead of blue).
How to Exit Incognito Mode in Safari on iPad
How to Go Incognito in Safari on Mac
1. Open Safari and click on File in the menu bar at the top.
How to Make Incognito the Default Mode in Safari
If you are a privacy-concious user, you can choose to always start Safari in incognito mode for private browsing. When you do this, Safari is going to open a private window by default on your Mac. Here’s what you need to do:
How to Exit Private Browsing in Safari on Mac
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How to Turn Private Browsing Mode On and Off on Your iPad
- In private browsing mode, Safari will not save any information about your browsing session, such as your history, cookies, or autofill data.
- To enable or disable private browsing mode on iPad, you need to use Safari browser and tap on the Private button in the Tabs menu.
- Private browsing mode on your iPad is limited in what it can hide, but using the Ghostery tracker & ad blocker extension for Safari blocks trackers and enhances your privacy.
If you want to browse the web without leaving a trace of your activity, you might want to use private browsing mode on your iPad.
This feature allows you to surf the web without saving your history, cookies, or autofill data. It also prevents websites from tracking your online behavior and personalizing ads based on your preferences.
Private browsing mode on iPad is especially useful when you want to keep your browsing habits private from other people who might use your iPad, such as family members or friends.
This feature can also help you avoid unwanted ads and pop-ups that might slow down your browsing experience or expose you to malware.
We will show you how to both enable private browsing mode on iPad and turn off private browsing mode using Safari , the default browser for iOS devices. We will also introduce you to Ghostery, a powerful ad blocker extension for Safari that can enhance your privacy while browsing the web.
How to Turn Private Browsing Mode On
If you want to browse the web in private browsing mode on your iPad, you need to use Safari browser and follow these steps:
- Launch Safari browser on your iPad.
- Locate and tap on the Tabs icon in Safari’s toolbar. It looks like two overlapping squares.
- Tap and hold the Tabs button.
- Tap New Private Tab .
You will see a dark background and a message saying “Private Browsing Enabled”. This means that private browsing mode is active and Safari will not save any information about your browsing session.
The Safari address bar will also appear dark instead of light.
You can now browse the web privately without worrying about leaving any traces behind. You can also switch between private and regular tabs or windows by tapping on the Private button again.
How to Turn Private Browsing Mode Off
To turn off private browsing mode on your iPad:
- Tap Private so show the Tabs Groups list.
- Tap [number] Tabs at the top of the Tabs Groups list.
You can also close the private browsing tab or window by tapping on the X icon. Alternatively, you can swipe up from the bottom of the screen and close all tabs or windows at once.
You can now browse the web normally with Safari’s default settings.
However, if you want to enhance your privacy and security even further, you might want to consider using an ad blocker extension like Ghostery.
Ghostery: The Ad Blocker Extension for Safari
While private browsing mode can help you hide your browsing activity from your iPad and websites, it cannot prevent third-party trackers from collecting your data and personalizing ads based on your online behavior.
These trackers can slow down your browsing speed, compromise your security, and invade your privacy.
That’s why we recommend using Ghostery, our powerful ad blocker extension for Safari that can block these trackers and protect your privacy while browsing the web.
Ghostery can also help you improve your browsing speed , save bandwidth, and reduce clutter on web pages.
Ghostery has many features and benefits that can enhance your private browsing experience on your iPad, such as:
- Blocking ads, trackers, and pop-ups from websites
- Showing you how many trackers are blocked on each website
- Providing you with detailed information about each tracker and its purpose
Ghostery gives you control over your personal data and online identity and offers a cleaner, faster, and a more private browsing experience.
You can use Ghostery while browsing the web in private browsing mode.
How to Enable Ghostery
To install Ghostery:
- Open Ghostery Privacy Ad Blocker in the App Store.
- Download by pressing Get .
- Follow the onscreen instructions.
To enable Ghostery on your iPad’s Safari browser, follow the animations in our guide or watch our YouTube video tutorial .
After installing and enabling Ghostery, you can enjoy a more private browsing experience with Ghostery’s ad blocking capabilities.
Private browsing mode is a handy feature that can help you browse the web without leaving any traces behind on your iPad.
However, it is not enough to protect you from third-party trackers that can collect your data and personalize ads based on your online behavior.
By combining Ghostery with Safari’s in private browsing feature, you can enjoy a more private and fast browsing experience on your iPad.
Get in touch if you have any questions. We’re always happy to help.
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How to lock Safari private tabs on your iPad, iPhone or Mac
- iOS 17 lets you lock Safari private tabs by using your Face ID/ Touch ID.
- Read on to find out how to lock Safari private tabs in simple steps.
How to lock Safari Private tabs on iPad or iPhone
- Locate and tap on Safari.
- Within the Privacy & Security section, enable the option labelled "Require Face ID to Unlock Private Browsing."
How to lock Safari Private tabs on Mac
- To begin, open Safari on your Mac.
- Next, navigate to the menu bar and click on Safari.
- From the dropdown menu, select Settings.
- Within the Settings window, locate and click on the Privacy tab.
- In the Privacy tab, find the option to enable "Require Touch ID to view locked tabs."
- Enable this option to ensure that Touch ID is required in order to access locked tabs.
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How to Turn on Private Browsing on Your iPad
Keep others from finding out who you and your iPad visited on the web
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In This Article
Jump to a Section
What Does Private Browsing Do?
- Step-by-Step: Use Private Browsing Mode on iPad
- Things to Remember
Other Ways to Stay Private While Browsing
Private Browsing Mode for iPad turns off web history in the Safari browser. When you're done using Safari and exit the private tabs, nobody can return to the Safari browser to see what you were doing.
These instructions apply to all iPads running iOS 5 or newer. However, with old versions of iOS, the instructions and images might differ slightly than how they're presented below in iOS 12 or in iPadOS 13.
However, these three things happen after you enable Private Browsing Mode for iPad:
- The iPad doesn't keep track of the websites you visit or the searches you perform in the search bar.
- Safari blocks certain types of cookies from external websites.
- The border of the Safari app turns black to indicate that you're browsing privately.
Web browsing in private mode is limited when it comes to maintaining privacy. All this feature does is prevent others who access your iPad from viewing what you've browsed on the web. It does not make you "private" to the sites you visit.
How to Use Private Browsing Mode on iPad
Safari has a dedicated area just for private tabs that you can access by choosing Private . Tap the Private button to put Safari in incognito mode.
Tap the Tabs button.
Select Private .
Tap the Plus sign.
Use Safari as you normally would. It won't remember the pages you visit. Search the web or access a URL just like you can in regular mode.
Things to Remember About Private Browsing Mode
Private tabs on an iPad do not close automatically when you exit Safari. Tap the X in the upper-left side of the tabs to close them completely.
Switch between private and regular tabs at any time without either of them shutting down. To do that, tap the Tabs icon, then tap Private . This step toggles private mode on and off so that you can see the regular tabs but not close the private ones, and vice versa.
If you accidentally opened a tab in regular mode that you wanted to open privately, delete the iPad web history to clear it.
Private Browsing Mode is one method to browse the web anonymously . This special private mode has limits in that it only prevents search and web history from staying on an iPad.
Using private tabs in Safari, Chrome, or any browser isn't the same as using a VPN or hiding your IP address. Private browsing like this doesn't necessarily stop your ISP from monitoring you or prevent hackers from sniffing out your traffic .
To remain anonymously online—like when browsing the web, downloading files, and using torrents—requires a bit more work, such as using the Tor browser or connecting through a VPN service .
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How to Go Incognito on Mac, iPhone or iPad
Incognito mode — known as Private Browsing in Safari — lets you browse the internet without your computer storing any traces of where you’ve been. Safari won’t log your history or store any cookies from a private browsing session. Learn how to activate Private Browsing in Safari on macOS and iOS, then find out how to enjoy true online privacy with a dedicated secure browser.
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While Safari’s Private Browsing (incognito) mode won’t keep you completely anonymous — for example, Internet Service Providers (ISPs) and employers can still see what you’re up to — it will keep your activity private if you share your device with other people.
Usernames, passwords, and other data crumbs aren’t saved on your device when you browse in Private Mode. Read on to learn how to go incognito in Safari on Mac, iPhone, and iPad.
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How to access incognito mode in Safari on Mac
To open a private browsing window in Safari — that is, to go incognito on Mac — use the keyboard shortcut Command + Shift + N ( Ctrl + Shift + N on Windows). Or, open Safari, select File in the task bar, and click New Private Window . Find more detailed steps below.
How to go incognito on Mac
Here’s how to enable “incognito mode” on Safari if you’re using a Mac.
With Safari open on your Mac, select File from the top menu bar, and then choose New Private Window . You can also input the keyboard shortcut Shift + Command + N .
Safari will open a new Private Browsing window. You’ll know that you’re browsing privately based on the black background and Safari's confirmation.
Any tabs that you open within this Private Browsing window will function as individual private sessions — Safari won’t share any browsing data between private tabs.
How to always browse privately in Safari for Mac
You can also set Safari to open Private Browsing windows by default. Here’s how:
In the top menu bar, choose Safari , then select Preferences . You can also input the keyboard shortcut Command +, .
In the General tab, click the Safari opens with menu and choose A new private window . This setting means that Safari will open with a Private Browsing window whenever you start Safari.
If you don’t see this option available, here’s what to do:
Click the Apple icon in the top-left corner of your screen and open your System Preferences .
Click General .
Confirm that Close windows when quitting an app is checked.
You should now be able to set Safari to open with a Private Browsing window as described above.
How to open a link in a private window
Sometimes you may want to open a link directly in a private window. To do so, right-click on the link and select Open Link in a New Private Window .
How to turn off incognito mode on Mac
When you’re done browsing privately, simply close the window to exit Private Browsing. Click the little red circle in the top-left corner to disable Private Browsing and go back to normal browsing.
If, for whatever reason, you want to keep your Private Browsing window open but browse normally on a new tab, simply switch to a normal browsing window. If you don’t have one currently open, click File , then select New Window . You can also input the keyboard shortcut Command + N .
Why can't I open a private tab on Safari?
When you use private mode, Safari creates a completely new browser session with different settings that prevent any browsing data from being stored. That’s why you need to open a completely new Private Browsing window. It’s not possible to mix private and normal tabs within the same browsing window , since they operate with different settings.
But, you can always run multiple private tabs within the same private window. Simply press Command + T to open a new private tab while you’re in a private window, just like you would in normal browsing mode.
How to access incognito mode on Safari on an iPhone
Opening up Private Browsing or “incognito mode” on an iPhone is just as easy as it is on a Mac, and you’ll enjoy all the same benefits. Safari won’t store any local session data on your iPhone, nor will it sync anything from your private session to iCloud.
Here’s how to activate Safari’s Private Browsing on iPhone.
How to turn on Private Browsing on iPhone
Open Safari on your iPhone and tap the new page icon in the lower-right corner.
Tap Private in the lower-left corner.
Tap the + symbol or tap Done to begin browsing in private mode.
You’ll know that you’re in Private Browsing mode because Safari will look darker than it usually does.
How to remove Private Browsing on iPhone
To turn off Private Browsing, just repeat the same steps as described in the section directly above on turning on Private Browsing. Except that now, when you open a new page and tap Private , you’ll deactivate Private Browsing. Then tap Done to browse the internet normally.
How to access incognito mode on Safari on an iPad
To activate Private Browsing in Safari for iPad, follow the same steps we went through for Private Browsing on iPhone . The iPad and iPhone both use the iOS operating system, so the steps for using Private Browsing are the same on both devices.
What is Safari’s Private Browsing mode?
Safari was the first major browser to introduce a private browsing mode , adding it all the way back in 2005. Private Browsing in Safari works by creating a temporary browsing session — a session is a single use of your browser, from the time you open it to the time you shut it down.
Safari’s Private Browsing mode creates a completely new session for each private tab — or “new private window” — you open. These temporary private sessions are completely isolated from one another as well as from your primary browsing window. That means:
You won’t be signed in to any of your accounts.
Safari won’t store your browsing or Smart Search history, nor will it log the contents of any forms you’ve filled out.
Session data is wiped — and cookies are cleared — when you close your Private Browsing window.
Private browsing modes conceal your internet activity on a local device level , so there won’t be any record of what you’ve done on your computer. Anyone else using the same device won’t be able to see where you went or what you did while you were there. Safari’s “incognito” mode also means that your activity from your private browsing session won’t be logged to your iCloud account and synced to other devices you use.
For these reasons, private browsing is a convenient way to quickly log in and use a shared computer. You can also use private browsing to log in to the same website with multiple accounts at once — one account in your primary browsing window, and other accounts while browsing privately.
How private is Private Browsing on an iPhone or Mac?
While browsing privately on an iPhone or Mac, your IP address is still visible to any website or service you use, and your internet service provider can still see which websites you’re visiting. The same goes for browsing privately while at school or at work — a private browsing session will still leave your internet activity exposed to your school or employer.
While Private Browsing mode preserves your privacy on your device , it won’t conceal your behavior or protect you against identity theft , help you hide your IP address , or prevent advertisers (or other third-parties) from tracking your activity online. And, crucially, it won’t stop websites from using browser fingerprinting techniques to identify you with a remarkable degree of accuracy. For true privacy online, you’ll want to consider two other options: a secure browser and a VPN.
Secure browsers are web browsers built with specific features to protect your privacy and enhance your security online. Avast Secure Browser features a built-in password manager that lets you securely create and store unique passwords for all your accounts, while the Hack Check feature will alert you if any of your passwords have been exposed or compromised.
Plus, Avast Secure Browser protects you against web tracking by blocking ads, cookies, and other types of online trackers — and it even stymies advanced browser fingerprinting techniques.
VPNs , or virtual private networks , encrypt your internet connection and hide your IP address from websites and services you use. Since a VPN encrypts your traffic all the way from your device itself, your internet activity will remain hidden from anyone on your network as well as from your ISP. Avast Secure Browser for iOS and Android conveniently includes a free, built-in VPN.
Do other browsers have an incognito mode?
Though the name might vary from browser to browser, most modern browsers permit private browsing. Like in Safari, private browsing in Firefox is simply called Private Browsing . If you want to browse privately in Google Chrome , you’ll be going Incognito , and Microsoft Edge’s private mode is known as InPrivate . With Avast Secure Browser, you’ll be using Stealth Mode to browse privately.
All of these private browsing modes function the same way: they all let you browse the internet without your browser storing any of the data (history, login credentials, cookies, and so on) from your session.
Private searching vs private browsing: is there a difference?
There’s absolutely a difference between private searching and private browsing . Private browsing affects the data your browser stores on your computer, but it doesn’t have any effect on what other websites do. A private search refers to using a search engine that doesn’t track you online or log any information about your activity.
Compare Google — which tracks your searches unless you change your Google account settings — to DuckDuckGo, a popular alternative search engine that doesn’t track your queries.
Private, secure browsing for Mac, iPhone, and iPad
Avast Secure Browser is a free web browser committed to giving you true privacy and security online. By blocking ads , tracking cookies, and browser fingerprinting, your online activity can’t be monitored and your browsing data can’t be used for targeted advertising.
Powerful anti-phishing technology protects you against malicious websites and downloads that could otherwise steal your personal information or install malware on your device. And with a built-in password manager, webcam protection, an automatically encrypted connection to any website, and even a free mobile VPN , Avast Secure Browser ensures that your personal data remains safe from prying eyes.
Surf the web worry-free with a browser specifically designed by security experts with your privacy and security in mind.
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Understanding how to enable and disable private browsing on your company's mobile devices gives you greater control over how you're tracked when using your Web browser. When private browsing mode is enabled, you can visit websites in the Safari browser on your iPad without any record of these visits appearing in your browser history, cached files or cookies. You can disable private browsing directly in Safari.
Turn Off Private Browsing
Tap the "Safari" icon on the iPad's home screen to load the Safari browser. Swipe down on any Web page to display the address bar and navigation buttons. Tap the Panels icon in the bottom right corner of your screen. The Panels icon resembles two small overlapping squares. Tap "Private" to disable private browsing. The iPad will then prompt you to select whether you want to close or keep open existing Web pages.
Information in this article applies to iPads running the iOS 7 operating system. It may vary slightly or significantly with other versions or products.
- Apple: IPad User Guide for iOS 7
Andrew Tennyson has been writing about culture, technology, health and a variety of other subjects since 2003. He has been published in The Gazette, DTR and ZCom. He holds a Bachelor of Arts in history and a Master of Fine Arts in writing.
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How To : Safari's Private Browsing Mode Just Made Your Private Tabs Way More Private on iOS 17
Private Browsing mode finally lives up to its name in Apple's huge Safari 17 update for iPhone, iPad, and Mac. So whether you search for things you don't want anybody to know about or want to ensure websites and trackers aren't eavesdropping on your activity, you'll want to update your devices pronto.
By default, each tab in Safari's Private Browsing mode on iOS, iPadOS, and macOS is its own environment, isolated from your other tabs, so websites can't track your activity from the current tab to another session. You also won't see any recent private searches suggested when performing new searches in other tabs.
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Private tabs do not sync with iCloud, so they won't show up on your other Apple devices, and they won't work with Handoff or show downloaded files in Safari's downloads list. Once you close a Private Browsing tab, Safari forgets the pages you visited, your search history, your AutoFill information, and any new cookies or website data from the session.
But incognito browsing in Safari has even more protection available with the iOS 17 , iPadOS 17 , and macOS 14 Sonoma software updates. Here's everything you get with the new for-you-eyes-only browsing experience:
1. Face ID, Touch ID, or Password Protection
Safari's Private Browsing mode is now protected behind biometric authentication or your device passcode or password. So whenever you switch to Private Browsing from regular browsing or return to it from another app or window, you'll need to authenticate yourself using Face ID or Touch ID on your iPhone, iPad, or Mac.
If the biometrics scan doesn't work or your device is not equipped with biometric protection, you can use your device's passcode or password instead.
While it's more useful on iPad and Mac, devices frequently shared between family members or housemates, it can also ensure no one can access your locked incognito tabs on your iPhone whenever someone borrows it or hacks into it.
If Private Browsing is not locked on your device or you want to disable it, you can quickly turn it on or off.
- On iPhone/iPad: Go to Settings –> Safari –> Privacy & Security, toggle on or off "Require Face ID to Unlock Private Browsing" or "Require Touch ID to Unlock Private Browsing," and confirm with Face ID, Touch ID, or your passcode. ( Shown below. )
- On Mac: Go to Safari –> Settings –> Privacy, then check or uncheck "Require Touch ID to view locked tabs" or "Require password to view locked tabs."
2. A Separate Search Engine
You could already change Safari's search engine on iPhone, iPad, and Mac, but now you can choose separate search engines for regular and private browsing.
For example, you may like Google as your regular search engine, but you may want something like DuckDuckGo, which does not build user profiles and aims to prevent online tracking, as your search engine for Private Browsing mode. This can make Private Browsing even more private.
- On iPhone/iPad: Go to Settings –> Safari –> Private Search Engine, then choose the one you want. ( Shown below. )
- On Mac: Go to Safari –> Settings –> Search, click the browser next to "Private Browsing search engine," and choose the one you want.
You can choose between "Use Default Search Engine" or any available search engine, including Google, Yahoo, Bing, DuckDuck Go, and Ecosia. If you have additional languages installed on your device, you may see other options, such as Baidu, Sogou, Yandex, and 360 Search.
3. Protection Against Extensions That Access Page Content
Before, any Safari extensions you had turned on for regular browsing also applied to Private Browsing mode. Now, "extensions that inject scripts or can read information about the pages [you visit]" are disabled by default in Private Browsing mode on iOS 17, iPadOS 17, and macOS 14 Sonoma, according to Apple.
In contrast, content blockers and other extensions that don't access any content on webpages are allowed in Private Browsing mode by default. This is because they don't pose any additional privacy or security concerns.
4. Customization Options for Extensions
As you could probably guess from the previous section, Safari 17 now lets you toggle extensions on or off for Private Browsing mode without affecting their status in regular browsing mode. So if you ever want to turn on an extension that Safari automatically disabled for Private Browsing, you can do that. And you can turn off any extension in Private Browsing you don't want or need when searching incognito.
- On iPhone/iPad: Go to Settings –> Safari –> Extensions, tap an extension, and toggle the "Private Browsing" switch on or off. ( Shown below. )
- On Mac: Go to Safari –> Settings –> Extensions, click on an extension, and toggle "Private Browsing" on or off.
When an extension is completely disabled, you won't be able to turn it on for Private Browsing alone. But when enabled on your "Personal" profile , you can turn it on or off for Private Browsing and any of your other profiles .
5. Automatic Tracker Blocking on Websites
Safari 17 has more advanced tracking and fingerprinting protection. In Private Browsing mode, it completely blocks known trackers from loading on pages.
6. Automatic Removal of Tracking IDs in Links
Safari 17 also includes Link Tracking Protection automatically for Private Browsing. Link Tracking Protection disables known tracking parameters appended to URLs that websites use to monitor your movements across the web and build profiles on you. For example, it may turn this:
To ensure it's enabled for Private Browsing, follow the applicable instructions below.
- On iPhone/iPad: Go to Settings –> Safari –> Advanced –> Advanced Tracking and Fingerprint Protection, then choose either "All Browsing" or "Private Browsing." ( Shown below. )
- On Mac: Go to Safari –> Settings –> Advanced, click "in Private Browsing" next to "Use advanced tracking and fingerprinting protection," and change it to "in all browsing" or "in Private Browsing."
Link Tracking Protection is an improvement in privacy, for sure, but it's not going to stop all marketing companies as there are ways to bypass parameter removals.
Other New Safari Features Also Work in Private Browsing
While the above features improve privacy when using Private Browsing mode, you can also use many of the other new features Safari has to offer when browsing incognito. Features that work in regular browsing that also work in Private Browsing include speedier Tab Group switching, faster and more relevant search suggestions, the new screen reader, and more.
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