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Oprah’s Go-to Comfy Shoe Brand Is Up to 60% Off at Amazon — Shop the 12 Best Deals From $40

Who knew orthopedic shoes could be this stylish?

Travel + Leisure / Amazon(3)

It’s not every day that you find a pair of shoes that effortlessly marries style and comfort — let alone an entire line of them. But that’s exactly what Vionic, a podiatrist-approved brand, has done. It even earned a spot on Oprah’s ‘Favorite Things’ list back in 2016 and 2017 in the process. Each pair of shoes is designed with impressive attention to detail, so whether you struggle with plantar fasciitis, high arches, or anything in between, you’ll be able to find a pair of summer sandals , sneakers , or slides that take your travel wardrobe to the next level.

Right now, the brand is celebrating summer by hosting a major sale at Amazon, even offering up to 60 percent off top-rated styles, and you’re not going to want to miss out. So, keep reading to discover the 12 best Vionic shoes receiving the discount treatment right now. If they’re good enough for Oprah, they’re good enough for us. 

Vionic Women’s Low-top Sneakers

Comfortable walking sneakers are one packing essential that should never be left out of your suitcase, and this cushy and stylish selection from Vionic is about to replace even your tried-and-true pair. Currently on sale for a stunning 60 percent off, these orthotic sneakers boast all the comfort of a shoe designed with walking in mind. Plus, it features sneaky add-ons like a breathable mesh exterior, sturdy rubber outsoles, and technology built into the insoles that corrects pronation while alleviating discomfort caused by plantar fasciitis or other common foot concerns. In short, they’re the perfect pair of travel shoes.

Vionic Women’s Solano Kirra Wedge Sandals

From fancy dinners to days of sightseeing and shopping, you’ll never regret packing a pair of sleek wedges to style with anything from flowy pants to a breezy maxi dress. Fortunately, this ultra-comfy option from Vionic is currently on sale for 42 percent off, and seeing as they’re made with orthotic insoles alongside a beachy woven exterior, they’re going to be the first shoes you add to your suitcase. Sturdy rubber soles promise to keep you feeling balanced and stable on any terrain while you’re out and about, and thanks to the cushioned insoles you can expect to do away with the traditional discomfort of heels once and for all.

Vionic Women’s Tide Sandals

Allowing your feet room to breathe shouldn’t mean sacrificing support, and these smartly made sandals are a shopper-loved remedy that are now on sale for just $70 for a limited time. Deep cup soles built into the sandals cradle your feet with every step, while unique alignment technology keeps everything from the feet to your legs at an angle that won’t cause pain or discomfort. And if you’ve ever struggled to find comfortable sandals while dealing with plantar fasciitis, your search may be over because these shoes offer a great deal of support.

Vionic Women’s Beach Malibu Casual Slip-on Sneakers

Slip-on sneakers are practically made for travel days thanks to their handy design that makes going through TSA a breeze, and at just $50, you won’t want to leave this simple white pair from Vionic unclaimed. The canvas exterior is breathable and lightweight (a dream for summer wear), plus, they still boast highly-cushioned insoles. The true highlight, however, is that these shoes are machine washable, so if you return home from your trip with more remnants of your destination than you’d like, you can rest assured that a quick spin cycle will leave them looking as good as new.

Vionic Women’s Aloe Sandals

When you think of flip-flops, it’s not likely that a stylish pair of shoes comes to mind — until now, that is. These summer-ready leather sandals are ready to wear from the beach to the city streets, and with a sale price of $81, you won’t have to break the bank in the process. In true Vionic form, these sandals are made with well-cushioned insoles that alleviate pressure while supporting your feet from all angles, effectively doing away with the pesky foot pain that you may have come to expect from typical flip-flops. They’re even elevated with a metal ring affixed to the leather straps, adding intrigue to an otherwise simple shoe.

Vionic Women’s Uptown Slip-on Loafers

Functional, sleek, and incredibly versatile, loafers are an invaluable addition to any good packing list no matter where you’re headed. If you’re in need of a fresh pair, look no further than this slip-on option from Vionic. A 100 percent leather exterior lends itself to the high-quality structure of these built-to-last shoes, while EVA footbeds provide cushioning and impressive comfort from the moment you take them out of the box. Designed to absorb shock, eliminate foot pain, and generally elevate all of your favorite outfits, these are a gem for year-round travel.

Vionic Women’s Winny Oxfords

The value of a good pair of white sneakers simply cannot be overstated, and this well-made leather option is about to become your new favorite selection for everything on your travel agenda. Contoured footbeds within each shoe absorb shock while remaining flexible and lightweight, and in fact, these shoes have even earned a “Seal of Acceptance” from the American Podiatric Medical Association . Whether you style them with a maxi dress or a simple pair of shorts and T-shirt, you can’t go wrong.

Vionic Women’s Hide Tide II Sandals

Need a lift? These platform sandals are a no-brainer choice considering they’re designed to keep your body in alignment, providing the style of an elevated shoe without taking comfort off the table. The thoughtfully-built footbeds continue to offer arch support alongside a deep cupsole for maximum cushioning, while fabric-lined straps will never cause chafing or discomfort — even straight from the box.

Vionic Women’s Lynx Amorie Ballet Flats

The ballet flat trend doesn’t seem to be going anywhere any time soon, but while most options of this aptly named “flat” style don’t provide much support, this pair from Vionic is the exception to the rule. Supremely padded footbeds offer significant arch support and cushioning without making the shoes bulky, and the lightweight design easily fits into a personal item while taking up minimal space for your other essentials. Best of all, they’re currently on sale for 26 percent off, so you won’t have to feel guilty if you decide to snag several of the 10 available colors.

Vionic Women’s Bella Slide Sandals

Nailing the perfect blend between a sandal and a slide, these summer-ready shoes are practically made for a European vacation — and right now they’re on sale starting at just $61. While the base of these shoes offers the same support and cushioning that the brand has become so well-known for, the top of the shoe features a simple slip-on design complete with dainty bows that add feminine charm to any outfit they’re paired with. They’re lightweight, easily packable, and sure to turn heads whether you wear them during a night out to dinner or while taking in the sights of a new city. 

Vionic Women’s Willa II Slip-on Loafers

Simple, understated, and above all, packable, these effortless loafers are an asset when you’re traveling for work during the summer, and while they’re on sale for 55 percent off is the ideal time to snag a pair (or two!). These slip-on shoes are a convenient choice if you’re going to be rushing from the airport to plans right away, and you can still expect a comfortable fit thanks to insoles that offer both stability and shock absorption. 

Vionic Men’s Beach Seaview Casual Slip-on Sneakers

Slide into summer with these beachy slip-on shoes that combine the benefits of orthotics with a style you’ll actually look forward to wearing. The carefree finish of the cotton material lends itself to seaside adventures and beyond, while high-level insoles keep your feet feeling their best without weighing you down. At 33 percent off, they’re a great deal right now in six different neutral shades.

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Excursion Elixir

52 Things to do in Fermoy – Unveiling An Irish Treasure Trove

Fermoy, a quaint yet vibrant town nestled in the heart of County Cork, Ireland, is a destination that may not ring a bell for many travelers. However, those who venture into this serene location are captivated by its beauty, rich history, and the vast array of engaging activities it offers. Sit back and buckle up as I lead you through a tour of my first-hand experience in this Celtic charm, revealing the top things to do in Fermoy that made my journey unforgettable.

Table of Contents

Popular Tourist Attractions in Fermoy

Christ church, church of ireland.

Dominating the landscape of Fermoy, the Christ Church is a Gothic Revival marvel that beckons with its solemn grace. Inside, its stained glass windows cast a symphony of colors, weaving tales of faith and history.

Fermoy Town Park

This lush parkland, in the heart of the town, is an oasis of calm. Whether it’s a picnic by the serene River Blackwater, a leisurely stroll, or a jog on the well-maintained trails, Fermoy Town Park has something for every nature enthusiast.

Barnane Walk

The Barnane Walk is a picturesque walking trail that offers stunning views of Fermoy, the river, and the surrounding countryside. It’s the perfect spot to catch a spectacular sunrise or sunset.

Fermoy Rowing Club

This historic club founded in 1884, has been a focal point for rowing enthusiasts for over a century. Visit the club to catch a race, learn the sport, or simply enjoy the view of rowing boats gliding across the Blackwater.

Top Things to do in Fermoy

Local cuisine tasting.

No visit to Fermoy is complete without indulging in local cuisine. From traditional Irish stew to freshly caught seafood, Fermoy’s culinary scene promises a gastronomic adventure.

Visit Fermoy’s Farmers’ Market

Held every Sunday, Fermoy’s Farmers’ Market is a riot of colors, smells, and sounds. Pick up fresh produce, local delicacies, and handcrafted souvenirs while interacting with the warm and friendly locals.

Attend a Gaelic Football Match

As the pulse of Irish culture, Gaelic football is a must-experience event. Join the locals in a high-energy match, where the game’s passion and sportsmanship will leave you spellbound.

Explore the Blackwater River by Kayak

Kayaking along the Blackwater River is a fantastic way to explore the natural beauty of Fermoy. Glide along the calm waters, under the shadow of lush trees, and enjoy the tranquility.

Must-See Places in Fermoy

Fermoy military barracks.

Immerse yourself in Irish history at the Fermoy Military Barracks. These historic barracks have been witness to pivotal moments in history, from the British occupation to the Irish Civil War.

Fermoy Community Youth Centre

This dynamic community center is a hub for arts and culture. Its robust program of events includes music concerts, theater productions, and art exhibitions, reflecting the vibrant local culture.

Fermoy Print and Design

A surprising must-see, Fermoy Print and Design is an innovative digital printing service that offers a fascinating insight into the blend of traditional Irish craftsmanship and modern technology.

The Palace Theatre

Step back in time at The Palace Theatre. This charming venue, still operational today, has been offering cinematic and theatrical delights since the early 20th century.

Best Places to Visit in Fermoy for First-Time Visitors

Corrin hill.

Corrin Hill offers a panoramic view of Fermoy, a sight that every first-time visitor must experience. Climb up to the summit, where the Cross of Corrin awaits, symbolizing Fermoy’s religious heritage.

Fermoy Golf Club

This beautifully manicured 18-hole course is a paradise for golfers. First-time visitors should take a swing on the green while enjoying the stunning landscape.

Fermoy Swimming Club

Home to one of Ireland’s oldest swimming clubs, Fermoy offers excellent swimming facilities. Visitors can enjoy a refreshing swim or watch local swimmers in action.

Fermoy Community Resource Centre

A visit to the Fermoy Community Resource Centre is a unique opportunity to connect with local life, as it offers an array of services and activities for residents and visitors alike.

Best Places to Visit in Fermoy for Families

Adventure park kartworld.

With an exciting array of activities like go-karting, laser tag, and archery, Adventure Park Kartworld is a dream-come-true for thrill-seeking families.

Corrin Nature Reserve

The Corrin Nature Reserve, home to a variety of flora and fauna, is a perfect family outing spot. The woodland trails and picnic spots make for a fun-filled day in the lap of nature.

Fermoy Library

Fermoy Library offers an excellent selection of books and activities for children and adults alike. It’s a peaceful retreat for families to spend quality time together.

Blackwater Outdoor Activities

This outdoor adventure center offers activities such as zip-lining, archery, and team building games, making it a hit with families looking for a fun and active day out.

Best Places to Visit in Fermoy for Couples

Blackwater castle.

Blackwater Castle, with its romantic ambiance and stunning views, is a must-visit for couples. Enjoy a leisurely walk in the castle grounds, or arrange for a romantic dinner in this historic setting.

Fermoy Wine Bar

This cosy wine bar is perfect for an intimate evening. Enjoy a selection of fine wines and delicious nibbles while soaking up the bar’s warm and inviting atmosphere.

Bridge House B&B

Bridge House offers a delightful stay experience, making it a perfect choice for couples. Enjoy breakfast in bed, take a leisure stroll along the river, or just relax in the cosy rooms.

Doneraile Wildlife Park

A short drive from Fermoy, Doneraile Wildlife Park is an idyllic retreat for couples. Enjoy a romantic walk amidst the deer and beautiful landscapes.

Best Places to Visit in Fermoy on a Budget

Fitzgerald park.

Fitzgerald Park, with its beautiful flower beds, tree-lined avenues, and playground, offers a fantastic day out for those on a budget. Don’t miss the Cork Public Museum housed here.

Ballinamona Wood

This lovely forest walk is a great way to explore Fermoy’s natural beauty without spending a dime. Take a leisurely stroll, have a picnic, or just enjoy the peaceful surroundings.

Fermoy Gallery

Fermoy Gallery showcases local and national artists, offering visitors a chance to appreciate art without a hefty price tag.

The Heron Cafe

Enjoy delicious and budget-friendly meals at The Heron Cafe, a popular spot among locals and tourists alike.

Best Day Trips from Fermoy

Cobh, the last port of call for the ill-fated Titanic, is a picturesque seaside town just an hour’s drive from Fermoy. The town’s charming streets, maritime history, and stunning cathedral make it a perfect day trip.

Blarney Castle

A trip to the Blarney Castle, home to the famous Blarney Stone, is an essential Irish experience. It’s about a 40-minute drive from Fermoy.

From the historic English Market to the grand St. Fin Barre’s Cathedral, Cork City offers an array of sights and experiences. The vibrant city is a short drive from Fermoy, making it an excellent choice for a day trip.

Fota Wildlife Park

One of Ireland’s top attractions, Fota Wildlife Park houses animals from all over the world in a natural and open environment. It’s a fantastic experience for all ages and is just an hour’s drive from Fermoy.

Hidden Gems in Fermoy

Fermoy viaduct.

This remarkable piece of 19th-century engineering is a less-known but fascinating sight. The grand stone viaduct offers an interesting glimpse into Fermoy’s industrial past.

O’Neill Crowley Monument

This lesser-known monument commemorates three local heroes who were active in the Fenian movement. It’s a poignant reminder of Fermoy’s rich and turbulent history.

Drummond Cemetery

Although a cemetery may seem like an unlikely attraction, Drummond Cemetery is an intriguing spot. The serene graveyard offers insight into local history and customs.

Cahirmee Horse Fair

One of Ireland’s oldest horse fairs, Cahirmee is a vibrant event that has retained its traditional charm. It’s a fascinating insight into the region’s equestrian culture.

Off-the-Beaten-Path Places in Fermoy

Kilcrumper old graveyard.

This historic graveyard and its ancient ruins offer a unique and peaceful experience, taking visitors back in time.

Fermoy Martello Tower

One of the few remaining Martello Towers in Ireland, this historical structure off the beaten track is worth a visit for history buffs.

Rapla Forest Walk

Rapla Forest Walk is a hidden gem offering tranquil forest trails, away from the usual tourist spots.

Coolnakilla Castle

Though now in ruins, Coolnakilla Castle offers an offbeat experience. Its silent walls whisper tales of Fermoy’s medieval past.

Best Places to Eat in Fermoy

Wagon wheel restaurant.

This family-run restaurant serves up mouthwatering traditional Irish dishes. Their hearty breakfast is a must-try.

Elbow Lane Brew and Smokehouse

Known for its delicious barbecue dishes and local beers, Elbow Lane Brew and Smokehouse is a hit among food lovers.

China Dragon

Craving Asian flavors? China Dragon offers a range of tasty Chinese dishes, with their crispy duck being a favorite among locals.

La Bigoudene Creperie

This delightful creperie serves a variety of sweet and savory crepes, offering a little taste of France in the heart of Fermoy.

Must-See Sporting Teams in Fermoy

Fermoy rugby club.

Catch a rugby match at Fermoy Rugby Club and experience the thrills of this Irish sport. The club’s matches are filled with energy and excitement.

Fermoy GAA Club

Gaelic games are an integral part of Irish culture, and a visit to Fermoy GAA Club offers a chance to watch these sports up close.

Fermoy Soccer Club

Soccer fans can enjoy a local match at Fermoy Soccer Club, cheering alongside the passionate supporters.

Fermoy Cycling Club

Visit Fermoy Cycling Club to catch a race or simply admire the cyclists’ skill and determination.

Night-Life in Fermoy

The wagon tavern.

Known for its live music, friendly atmosphere, and great selection of drinks, The Wagon Tavern is a popular spot for a night out in Fermoy.

Cheers Bar offers a cosy environment to relax, enjoy a pint, and perhaps catch a live sporting event on TV.

Ryan’s Bar

Ryan’s Bar is a traditional Irish pub with a great ambiance, perfect for a relaxed evening.

The Long Bar

With its stylish interiors, extensive drink menu, and vibrant atmosphere, The Long Bar is a top pick for those looking to experience Fermoy’s night-life.

Also Read: Things to do in Derry Londonderry

Conclusion – Things to do in Fermoy

Fermoy, with its rich history, picturesque landscapes, and vibrant culture, offers an endless array of experiences. From historic sites and nature trails to delicious cuisine and lively night-life, there are countless things to do in Fermoy that can cater to every traveler’s whim and fancy.

FAQ - Things to do in Fermoy

Fermoy enjoys a temperate maritime climate. The best time to visit would be during the summer months (June to August) when the weather is warm and the days are longest. However, the town is beautiful throughout the year, with each season bringing its unique charm.

Absolutely! Fermoy offers various family-friendly activities such as the Adventure Park Kartworld, Fermoy Library, and Blackwater Outdoor Activities. The town also boasts parks and green spaces where families can enjoy a leisurely day out.

Fermoy is easily accessible. It is located in County Cork, close to the M8 motorway, making it convenient for road travel. The nearest international airport is Cork Airport, approximately a 45-minute drive from Fermoy.

Yes, Fermoy offers a variety of dining options to suit all palates. You can enjoy traditional Irish fare, fresh seafood, or international cuisine. Don’t miss out on trying local delicacies at Fermoy’s Farmers’ Market.

Indeed, Fermoy has a lively nightlife scene with a variety of bars and pubs, offering everything from live music to quiet, cosy corners. Some popular spots include The Wagon Tavern, Cheers Bar, and The Long Bar.

Fermoy is surrounded by natural beauty, making it a great spot for outdoor activities. You can explore the town on foot, kayak down the Blackwater River, or enjoy a round of golf at the Fermoy Golf Club. There are also various walking trails and picnic spots around the town.

Fermoy has a rich history, and there are several historical sites worth visiting. These include the Fermoy Military Barracks, Fermoy Viaduct, and Blackwater Castle. The town is also home to Christ Church, a stunning example of Gothic Revival architecture.

Absolutely. Fermoy is a great place to experience Irish culture. Attending a Gaelic football match, visiting the Fermoy Community Youth Centre for a music concert or theatre production, or enjoying the annual Cahirmee Horse Fair are all part of Fermoy’s unique cultural experiences.

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Things to Do in Killingworth, UK: Exploring the Gems of this Enchanting Town

Travel and transport

• Published: 15 July 2024

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• Ian Yeoman 1  

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Revenue management is at the heart of the travel and transport industry. It is engrained into the business philosophy of these industries from strategy to operations. The advancement of revenue management continues to come from these industries given the perishability and competitive nature of selling the right capacity to the right customer at the right time at the right price (Kimes 1988 ). In this issue, we continue to develop research, ideas, and case studies of cutting edge revenue management and pricing practices.

Subscription models where consumers pay fixed (monthly) fees for access to services are becoming increasingly popular across a wider set of service offerings as firms look for ways to stabilize revenues. Lodging subscription services are natural and flexible extensions of timeshare models whereby consumers pay monthly subscriptions fees to get access to a wide variety of stay options. The value of the subscription service may be difficult for consumers to evaluate and hence limit adoption. This study by Jiang and Anderson ( 2024 ) demonstrates that service providers can assist consumers in maximizing use of their subscription through the addition of simple sort functionality or via more robust optimization approaches.

The Indian Railways has adopted a dynamic pricing mechanism for its premium trains like Shatabdi, Rajdhani, and Duronto. This led to an increase in its revenue but also a fall in passenger traffic. Singh et al. ( 2023 ) analyzed the existing dynamic pricing model. A major flaw in the existing system is that the present system is only a fare hike system rather than a dynamic pricing system as there is no provision for a decrease in prices when the demand is low. The authors developed a route selection criterion based on the key parameters where dynamic pricing would yield good results.

Getting the right fares is a key lever for increasing operating profitability in the airline industry. It is crucial to design fares that are both appealing to passengers and contribute to an increase in airline revenue. Although airline revenue management techniques have evolved to capture customer-choice behavior, the pricing and allocation decisions continue to be taken independently. Jayaram et al. ( 2023 ) paper presents a joint optimization model (JOM) that considers product prices and their allocation quantities as decision variables. Booking control focuses on the problem of deciding whether to accept or reject bookings to maximize revenue while considering limited capacity. For freight applications, computing the cost of fulfilling requests requires solving an operational decision-making problem which often corresponds to a mixed-integer linear program. Dumouchelle et al. ( 2024 ) propose a two-phase learning-based approach that first learns to predict the objective of the operational problem, then leverages the prediction within reinforcement learning algorithms to compute the policies.

Traditional revenue management systems are built under the assumption of independent demand per fare. The fare adjustment theory is a methodology to adjust fares that allows for the continued use of optimization algorithms and seat inventory control methods, even with the shift toward dependent demand. Since accurate demand forecasts are a key input to this methodology, it is reasonable to assume that for a scenario with uncertainties, it may deliver suboptimal performance. Particularly, during and after COVID-19, airlines faced striking challenges in demand forecasting. Gonçalves and Almada-Lobo ( 2024 ) identify, first, the theoretical dominance of the fare adjustment theory under perfect conditions. Second, it lacks robustness to forecast errors.

This paper by Li et al. ( 2024 ) studies the opaque selling strategy for a parallel-flight airline based on a newsvendor model with stochastic demand. The optimal pricing decision and capacity allocation policy are obtained and analyzed the subject to necessary assumptions. There is a relationship between the optimal allocated capacities of these flights, and the airline can adjust its capacity allocation decisions according to this relationship.

Strategic levers play a fundamental role in revenue management (RM). Earlier research has established price, time, and space as the three levers businesses can wield to optimize performance, but a synthesis of all three is missing. Kuokkanen ( 2024 ) presents a three-dimensional model of revenue management levers that categorizes industries in eight octants, visualized as the cube of RM levers. The cube sharpens RM theory and helps companies to identify new opportunities for revenue optimization through comparison with other businesses within their octant.

Competitive revenue management has been practiced in the airline and hotel travel verticals for over two decades. Leveraging the selling fares and rates of competitors as input into the revenue management systems improves inventory control recommendations that is reflective of prevailing market conditions. Recently, several class action lawsuits have appeared against casino-hotel operators who use automated revenue management software to recommend the best available rates. Vinod ( 2023 ) article attracted the attention of the Department of Justice and the Federal Trade Commission who are investigating anti-competitive practices of casino-hotel operators. While competitive revenue management is an established business process in the travel industry, this brings up the issue of the future of this revenue management practice in travel.

Dumouchelle, J., E. Frejinger, and A. Lodi. 2024. Reinforcement learning for freight booking control problems. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-023-00459-1 .

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Gonçalves, T., and B. Almada-Lobo. 2024. Enhancing robustness to forecast errors in availability control for airline revenue management. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-024-00475-9 .

Jayaram, A., R.K. Amit, A. Agarwal, and X. Luo. 2023. Elasticity-integrated pricing and allocation heuristic for airline revenue management. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-023-00454-6 .

Jiang, J., and C.K. Anderson. 2024. Optimization of travel subscription use. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-024-00488-4 .

Kimes, S.E. 1988. Yield management concepts and solution techniques: Application to the lodging industry . Ithaca: School of Hotel Administration, Cornell University.

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Kuokkanen, H. 2024. Strategic levers of revenue management: A three-dimensional model to categorize industries. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-024-00484-8 .

Li, B., X. Guo, and L. Liang. 2024. Optimal pricing decision and capacity allocation of opaque selling in airline revenue management. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-024-00483-9 .

Singh, K., P. Dhake, and S. Narayanaswami. 2023. A dynamic pricing strategy model for Indian Railways. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-023-00450-w .

Vinod, B. 2023. Future of personalization in travel. Journal of Revenue and Pricing Management . https://doi.org/10.1057/s41272-023-00460-8 .

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Yeoman, I. Travel and transport. J Revenue Pricing Manag (2024). https://doi.org/10.1057/s41272-024-00495-5

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Published : 15 July 2024

DOI : https://doi.org/10.1057/s41272-024-00495-5

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In the heart of England, Staffordshire offers industrial heritage and rural charm in equal measure, with both Peak District scenery and high-octane thrills on the doorstep.

The West Midlands county of Staffordshire was once a powerhouse of innovation, taking 18th-century Britain into a ground-breaking future with its nascent pottery, glass, iron, coal and brewing industries. The powerhouse tag may no longer quite ring true but the heritage remains, with its canal system just one welcome leftover from the period. The overall impression these days is decidedly more rural than industrial. The moorlands and dales of the Peak District extend into its northeastern fringes, while gentle valleys and hills, punctuated by stone-built villages, define much of the region elsewhere. Near the centre of England ; come for easy activities, unique accommodation and a smattering of that industrial heritage.

How should I spend my time?

The Caldon Canal, which once served to transport flint for use in the potteries of nearby Stoke-on-Trent, runs for 18 miles through the Churnet Valley and could easily fill a day’s gentle strolling. Another vestige of the region’s industrial past is the Churnet Valley Railway , with steam trains taking passengers on nostalgic trips from the village of Froghall, chugging through the Staffordshire countryside on a two-hour round trip. A good chunk of the Peak District National Park also falls within the county’s borders; a lovely drive on single-track roads up and over the moors, dodging nonchalant sheep who’ve strayed onto the tarmac, leads to Dovedale. Managed by the National Trust, the valley has archetypal Peak District scenery, characterised by craggy limestone hills, and stepping stones over the River Dove. There are various footpaths to help you explore the area. For   slightly less bucolic distractions, Alton Towers Resort theme park —   home to a whopping 10 roller coasters, including the newly refurbished Nemesis Reborn — is in the north east of the county, six miles from Froghall; book in advance.

What if it’s raining?

World of Wedgwood in Stoke-on-Trent is an excellent option for a wet day. A major pottery established in the 18th century, and one of three remaining in the city, Wedgwood is still renowned for its fine china; you can visit the factory on a tour, discover its heritage in the V & A Wedgwood Collection, or learn how to make and paint ceramics yourself in one of its studios.

Where’s the best place to stay?

You know you’re in good hands before you arrive at The Tawny, with staff asking for your pillow preference and how you might like your complimentary mini-bar stocked ahead of your stay. Set in 70 acres near the village of Consall, it’s less a hotel than its own little world. A diverse collection of accommodation is scattered across the grounds, spanning wooden huts for two, boathouses ideal for families and stone cottages sleeping eight. All have a clean, Scandinavian-style design ethos complemented by English quirks such as botanical prints and nature books, and come with a log-burner, private deck and outdoor spa bath. The grounds are a highlight here, with follies to clamber around and five miles of paths winding through the lake-pocked gardens and woodland. If feeling less active, hail one of the site’s e-buggies and head, perhaps, to the spa or heated pool.

Where are the stand-out places to eat & drink?

Pride of place at The Tawny is its landmark restaurant, The   Plumicorn, in a striking zinc-clad building at the top of a valley and open to non-residents. Diners should spare no dignity to claim a table by the double-height windows, with views down through the grounds. The menu showcases British produce in modern European dishes such as Dunwood Farm beef fillet bourguignon. The Black Lion Consall , a mile away, has a quaint setting in sight of the Caldon Canal, River Churnet and the heritage railway; its beer garden is an ideal spot for a cold pint on a hot day.

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Intro purchase APR is x %  for x months  from date of account opening then the standard purchase APR applies.  Intro Balance Transfer APR  is x %  for x months  from date of first transfer, for transfers under this offer that post to your account by  then the standard purchase APR applies. Standard purchase APR: x %  variable to x %  variable, based on your creditworthiness. Cash APR: x %  variable. Variable APRs will vary with the market based on the Prime Rate. Minimum interest charge: If you are charged interest, the charge will be no less than $.50. Cash advance fee:  Either $10  or 5%  of the amount of each cash advance, whichever is greater. Balance transfer fee: x %  Intro fee on balances transferred by  and up to x %  fee for future balance transfers will apply. Annual Fee: None.  Rates as of . We will apply payments at our discretion, including in a manner most favorable or convenient for us. Each billing period, we will generally apply amounts you pay that exceed the Minimum Payment Due to balances with higher APRs before balances with lower APRs as of the date we credit your payment.

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Discover matches all your Miles your first year

Discover is the only major credit card that gives you an unlimited match of all the Miles you've earned at the end of your first year. 2

Where is the Discover travel card accepted?

Discover it ® Miles is accepted at 99% of places that take credit cards nationwide, according to the Feb. 2024 issue of the Nilson Report. 3 And best of all, it's a travel rewards card that works just like your favorite credit card. Use it for travel expenses and purchases like getting a rental car, or booking a hotel stay. And just as easily use it for everyday purchases like groceries, gas, and paying bills.

What is the interest rate on a Discover travel card?

Your interest rate will be determined when you submit your travel card application for a Discover it ® Miles card. The APR you qualify for depends on your credit history and other factors. You can see if you're pre-approved for a personalized offer now or apply for the travel credit card offer on this page. Remember: Discover it ® Miles has no annual fee .

What are the different ways I can redeem Miles?

When you think of the best travel credit card for you, you likely want a card with a signup bonus, a card that allows you to have flexibility when you travel, and a card with rewards that you can use for travel expenses—or in other ways, if you want. With Discover it ® Miles, you get all of that. And as soon as you start earning rewards on your card, you can redeem them as a statement credit for a previous travel purchase. Because once you make a travel purchase, you simply redeem your Miles as a statement credit towards that purchase. 1 So book the travel that works for you, and use your Miles to credit yourself back. Eligible purchases include car rentals, hotels, rideshares, gas stations, restaurants and more. 1 You can also use Miles like cash, without losing any value for your rewards. Turn Miles into cash in any amount, any time 1 , by depositing into your bank account; or use Miles to pay when you check out at Amazon. com 4 or when you pay with PayPal. 5 However you redeem, Miles keep the same value. And Miles never expire. 1

How many Discover credit card Miles does it take to redeem for a flight or other travel purchase?

With the Discover it ® Miles Credit Card, when you're ready to redeem your Miles, 100 Miles = $1 to redeem for cash or travel credit. The great thing about the Miles that you earn with the Discover ® travel card is that they can be used to cover all or part of a travel expense. So the amount of credit card Miles that you'll need to redeem to cover your entire airline ticket will depend on the price of the flight that you booked. This goes for other travel purchases, too, including rideshares or rental car bookings. Remember—you can redeem your Miles for a statement credit for all or part of your travel purchase, to help keep your total costs down.

Where is the Discover travel rewards credit card accepted?

The Discover it ® Miles credit card is accepted at 99% of places that take credit cards nationwide, according to the Feb 2024 issue of the Nilson report. 3  And best of all, it’s a travel rewards card that works just like your favorite credit card. Use it for travel expenses and purchases like getting a rental car or booking a hotel stay. And just as easily use it for everyday purchases like groceries, gas, and paying bills. 

Can I redeem my credit card Miles for cash & road trips?

With Discover, you can turn Miles into cash in any amount, any time. 1 And you can also redeem Miles as a statement credit for travel purchases, which include road trip favorites like hotels, rideshares, gas stations, car rentals and more. 1

How can I earn credit card Miles for everyday purchases?

With the Discover it ® Miles credit card, you’ll earn unlimited 1.5x Miles on every purchase you make, every day. That includes credit card travel purchases like hotels as well as daily purchases like groceries, bills or gas. 

Can I redeem some credit card Miles and keep adding to the remaining balance?

Yes. There is no minimum requirement to how many Miles you have to redeem at a time. If you don’t use all of your Miles when you redeem, you’ll just keep adding more Miles to your total with every purchase. Your Miles never expire. 1

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You have to decide the best travel card for your needs. Discover it ® Miles gives the perks of a travel card with the flexibility of an everyday rewards card. You'll earn 1.5X Miles on every purchase, so it’s easy to rack up rewards fast to reach travel goals. You can redeem your Miles as a statement credit toward your Discover bill, or for cash in any amount, any time. 1 Card membership includes more benefits, like great service and security benefits with no annual fee .

If you're looking at other travel credit cards, see if the card issuer charges a large annual fee. Perks like lounge access, elite status, a loyalty program, a platinum card or a gold card may not be worth the annual fee. It's hard to know what your credit limit will be before you apply for travel credit cards, but you can check how the reward points work for the card issuer. For example, if there is a bonus point on eligible purchases such as 5x points or 2x points, check what the reward is on everyday purchases. "5x points," "2x points" or "Earn 2x" can sound good unless your typical spending doesn't fit the eligible purchases for that card issuer or their annual fee is too high. Finally see if new card membership comes with security features and service benefits or other helpful perks like the opportunity to do a balance transfer.

How does a Miles rewards credit card help you earn travel rewards?

With Discover it ® Miles, you’ll earn 1.5X Miles for every dollar you spend on a travel purchase or any other purchase, with no limits on how much you can earn, and no annual fee Miles never expire. 1 After you earn Miles, you can redeem for a statement credit toward the cost of travel purchases or to get cash rewards. 1 Other travel credit cards, such as an airline credit card, will offer different rewards points and your card membership may include an annual fee.

Can you use Discover it ® Miles for travel insurance and global entry purchases?

You can use the Discover it ® Miles credit card at 99% of places that take credit cards nationwide, according to the Feb. 2024 issue of the Nilson Report 3 , including travel insurance companies. The U.S. Trusted Traveler Programs accept Discover ® Credit Cards as a form of payment for TSA PreCheck, Global Entry, and others. And, the Discover it ® Miles card is a rewards credit card that gives you points for travel expenses and every other purchase you make with your card. So it can be your travel credit card and your everyday card. And unlike many travel credit cards, Discover ® charges no annual fee , even after account opening. 

Benefits of a Discover travel credit card

We’ll help you regularly remove your personal info from select people-search websites that could sell your data. It’s free, activate with the Discover app. 8

There is no annual fee with the Discover travel rewards credit card.

Earn 1.5x Miles on every dollar of every purchase. 9

Redeem Miles as cash, as a statement credit for a travel purchase 1 , at checkout with Amazon. com 4 or to pay with PayPal 5 .

Every Mile you earn can be used whenever you want, so you can save up for your next big trip. 

We’ll automatically match all the Miles you’ve earned at the end of your first year. 2

Viewing your Credit Scorecard will never impact your FICO ® Score. 6

Compare the Discover it ® Miles travel credit card to other travel credit cards

Are you getting the most you can from your travel rewards credit card, read helpful articles on the rewards and perks of travel credit cards below..

See how the Discover travel rewards card offers perks and benefits you may not find on other travel credit cards.

These money-saving credit card travel benefits can help stretch your budget for your next vacation. Learn more about travel rewards, cash rewards and bonus points on travel credit cards.

Learn about the different kinds of travel credit cards and how travel rewards credit cards let you earn miles on eligible purchases, save on travel, and more.

Redeem Miles:  Starting at 1 Mile, you can redeem your Miles as a credit to your account to pay for all or part of your bill, for cash as an electronic deposit to your bank account, or for a credit for Travel Purchases made on your statement within the last 180 days. Each Mile is equal to $0.01. Miles cannot be redeemed directly with a specific airline carrier. Travel Purchases include airline tickets, hotel rooms, car rentals, travel agents, online travel sites, commuter transportation, restaurants and gas stations. Restaurant purchases include those made at merchants classified as full-service restaurants, cafes, cafeterias, fast-food locations, and restaurant delivery services. Gas Station purchases include those made at merchants classified as places that sell automotive gasoline that can be bought at the pump or inside the station. Gas Stations affiliated with supermarkets, supercenters, and wholesale clubs may not be eligible. Even if a travel purchase on your statement appears to fit in a Travel Purchase category, the merchant may not have a merchant category code (MCC) in a Travel Purchase category. Merchants and payment processors are assigned an MCC based on their typical products and services. Discover Card does not assign MCCs to merchants. Certain third-party payment accounts and digital wallet transactions may not be eligible for credit redemption if the technology does not provide sufficient transaction details or a qualifying MCC. See Terms and Conditions for more information.

Rewards Redemption:  Rewards never expire. We reserve the right to determine the method to disburse your rewards balance. We will credit your Account or send you a check with your rewards balance if your Account is closed or if you have not used it within 18 months.

Discover Match ® : Only from Discover as of May 2024. We'll match all the Miles rewards you've earned on your credit card from the day your new account is approved through your first 12 consecutive billing periods or 365 days, whichever is longer, and add it to your rewards account within two billing periods. You've earned Miles rewards only when they're processed, which may be after the transaction date. We will not match: rewards that are processed after your match period ends; statement credits; rewards transfers from Discover checking or other deposit accounts; or rewards for accounts that are closed. This promotional offer may not be available in the future and is exclusively for new cardmembers. No purchase minimums.

Acceptance : According to the Feb 2024 issue of the Nilson Report.

Use Rewards at Amazon.com:  For complete details on how to Pay with Rewards at Amazon.com see Amazon.com/DiscoverRewards . Amazon is not a sponsor of this promotion. Amazon, the Amazon.com logo, the smile logo and all related marks are trademarks of Amazon.com, Inc. or its affiliates. To redeem your rewards at checkout, you must select the Discover Card from which you want to redeem rewards. If you do not pay for your full purchase with rewards, you may use the Discover Card from which the rewards were applied or an Amazon.com Gift Card to pay for the remainder of your purchase. You may not use a credit card from an issuer other than Discover or another Discover credit card enrolled in Shop with Points in conjunction with the rewards transaction.

Use Rewards with PayPal : For complete details on how to Pay with Rewards with PayPal see PayPal.com/Discover . Pay with Rewards with PayPal will be available for eligible credit cards on eligible purchases or rewards can be donated to support a charitable cause with PayPal Giving Fund. To learn more about Pay with Rewards, see terms and conditions .

All reward redemptions are subject to Discover’s reward program terms. To redeem your rewards at checkout, you must select the Discover Card from which you want to redeem rewards. If you do not pay for your full purchase with rewards, you must use the Discover Card from which the rewards were applied to pay for the remainder of your purchase. You may not use a credit card from an issuer other than Discover or another Discover credit card enrolled in Pay with Rewards in conjunction with the rewards transaction.

PayPal, and the PayPal logo are trademarks of PayPal and its Affiliates.

FICO ® Credit Score Terms : Your FICO ® Credit Score, key factors and other credit information are based on data from TransUnion ® and may be different from other credit scores and other credit information provided by different bureaus. This information is intended for and only provided to Primary account holders who have an available score. See Discover.com/FICO about the availability of your score. Your score, key factors and other credit information are available on Discover.com and cardmembers are also provided a score on statements. Customers will see up to a year of recent scores online. Discover and other lenders may use different inputs, such as FICO ® Credit Scores, other credit scores and more information in credit decisions. This benefit may change or end in the future. FICO is a registered trademark of Fair Isaac Corporation in the United States and other countries.

If you prefer not to receive your FICO ® Credit Score just call us at 1-800-DISCOVER (1-800-347-2683). Please give us two billing cycles to process your request.

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Online Privacy Protection:  Online Privacy Protection is offered by Discover Bank at no cost and only available in the mobile app. About every 90 days we will scan at least 10 people-search sites for your online personal information and help you submit opt-out requests. Types of personal information found on these sites will vary.

Each Mile is equal to $0.01. Starting at 1 Mile you can apply Miles as credit to your account to pay for all or part of your statement, for cash as an electronic deposit to your bank account, or for a credit for Travel Purchases made on your statement within 180 days. Miles cannot be redeemed directly with a specific airline carrier. See Terms and Conditions for more information.  

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Welcome to The Irish Travel Agents Association

The ITAA is a membership body which is comprised of nearly 100 Travel Agent companies as members, representing over 140 retail outlets.  Suppliers also have an opportunity to have a relationship with the ITAA, through the Affiliate Partner Programme. The ITAA provides services for both our Travel Agents and our Affiliate Partners. 

On our website, you can browse member offers and new job postings, as well as search for current ITAA Travel Agent members. You can also check out our Travel Industry Zone for information on Trade Events and industry news.

All of our ITAA Travel Agent members are financially approved by the Commission for Aviation Regulation to trade in Ireland. 

We are not a regulatory body; however, our Consumer Tips page has a list of useful contacts and information.

Consumer News

Unforgettable summer family getaways are just a click away, a selection of summer family getaways from itaa members.

DATE: 12 July 2024

ITAA welcomes suspension of industrial action and IALPA recommendation for members to accept pay deal

The irish travel agents association embraces the positive news for the travelling public.

DATE: 11 July 2024

ITAA welcomes news of Labour Court recommendation

The irish travel agents association urges iapla and aer lingus to accept the recommendation and end dispute.

DATE: 8 July 2024