san francisco travel influencers

23 San Francisco Instagram Influencers You Need to Know

The Golden Gate City, known for cable cars, Fisherman’s Wharf, and the San Francisco Giants, is a hotbed of activity. Whether you’re a resident, a soon-to-be visitor, or a brand looking to collaborate with San Francisco Instagram influencers, this list is for you. 

San Francisco Instagram influencers to follow

Alyssa hada.

Alyssa is a San Francisco-based fashionista who loves everything about her city. For her Instagram followers, she posts beautiful shots of her enviable style and her favorite foodie spots around town. Whether she’s going thrifting or stopping in for a cup of coffee, Alyssa always looks chic.

View this post on Instagram A post shared by Alyssa Hada (@aphada)

Palesa Disenyana

Palesa joins the other San Fran fashionistas with her unique and modern style throughout her Instagram . Palesa has grabbed the attention of more than 107K followers as she not only shares life in San Francisco but also shows off her latest fashionable inspiration .

View this post on Instagram A post shared by Palesa Disenyana (@fantasy.chick)

Jonathan Lam

As a fashion and beauty influencer with a bright and creative personality, Jonathan has created successful platforms on both Instagram and TikTok by sharing their artistic talents. More than 57.9K followers on Instagram and over 268K on TikTok tune in to view this Marketplace creator’s flawless and colorful looks.  

View this post on Instagram A post shared by JONATHAN LAM (@jonathan.lam)

Kara is the creative mind and CEO behind the Whimsy Soul website and the Airbnb cabins Whimsy Homes. Kara brings color to the feeds of more than 82.9K Instagram followers as she showcases her lifestyle in San Francisco through her fashion, travel, and lifestyle content.

View this post on Instagram A post shared by Kara Harms (@thewhimsysoul)

Chelsea Pearl

Chelsea is a millennial lifestyle influencer in the San Francisco Bay area. She has been a fashion, lifestyle, travel and beauty blogger for more than 14 years. Chelsea is active on all major platforms, like Instagram , where she has 35K followers, and YouTube , where she has almost 15K subscribers. She more recently became interested in retro gaming on Twitch , where she streams a few times per week. Check out our Q&A with Chelsea .

View this post on Instagram A post shared by Chelsea • SF Bay Area • BLOGGER + STREAMER (@chelseapearl)

Mikayla — mikayla.winestyle

Mikayla is a Bay Area blogger who’s into fashion, wine and cocktails . She takes her Instagram followers on a tour of San Francisco’s must-see spots and her pick for the best restaurant in the city. Her popular recommendations have left her with over 13.8K followers on Instagram .

View this post on Instagram A post shared by Mikayla | SF Bay Area Recs & Wine (@mikayla.winestyle)

Millie is a Texas transplant to California, where she’s a digital creator specializing in food , travel and events. For her 24.5K Instagram followers , Millie channels her inner child at the city’s largest public park and showcases restaurants in the city .

View this post on Instagram A post shared by Millie Lai (@millielai)

Sarah Jean is all about finding the latest and greatest beauty products . For her 20.2K Instagram followers, who know her as sarahjeangirl, she shares a martini-themed makeup look and a roundup of the products she uses for her winter skincare routine. Be sure to check out her fashionable winter nails inspiration .

View this post on Instagram A post shared by Sarahjeangirl (@sarahjeangirl)

Kat — katwalksf

Kat is a San Francisco blogger who always manages to shine. As a mid-tier Instagram influencer better known to her followers as katwalkssf, Kat goes out on the town for brunch and takes her followers along for a shopping trip to her favorite specialty grocery store. Her recent vlogs highlight the hottest spots in San Francisco and feature some delicious food.

View this post on Instagram A post shared by San Francisco Blogger | Kat (@katwalksf)

Veronica Levy — lombardandfifth

Veronica is a digital creator, fashionista and girl mama who shares her versatile San Francisco style with the masses. Known to her 224K Instagram followers as lombardandfifth, Veronica dazzles in a pretty pink look and while running errands in a cozy, comfortably chic ensemble.

View this post on Instagram A post shared by Veronica Levy (@lombardandfifth)

Stephanie Danielle

Stephanie is a Northern California digital creator with an affinity for hats and fashion . On Instagram, Stephanie shares her favorite pieces from her latest hat collaboration and takes her followers on a tour of her gorgeous home in wine country.  

View this post on Instagram A post shared by Stella York (@missstellayork)

Jennifer Tilley

Jennifer is a San Francisco-based digital creator who considers herself to be a dreamer, believer and romanticist at heart. She’s also a mid-tier Instagram influencer, better known to her followers as sfdaydream . Jennifer stays stylish whether she’s strolling through the local park or striking a pose in a gorgeous gown next to an equally stunning backdrop.

View this post on Instagram A post shared by 𝓙𝓮𝓷𝓷𝓲𝓯𝓮𝓻 𝓣𝓲𝓵𝓵𝓮𝔂 (@sfdaydream)

Kate is a video content creator and vibe maker in San Francisco. For her 130K Instagram followers, Kate spotlights her favorite local eateries and her casual weekend style . Kate is all about sharing her recommendations on things to do and places to eat in San Francisco.

View this post on Instagram A post shared by Kate Ogata (@kateogata)

Tiffany Wang

Tiffany is a digital creator based in San Francisco who loves to travel. When she’s not busy jet-setting, Tiffany treats her Instagram followers to a peek inside her life. She often shares her favorite local businesses and highlights getting married in San Francisco’s City Hall.  

View this post on Instagram A post shared by Tiffany Wang (@tiffwang_)

Victoria Smith

Victoria is an author, blogger and publisher. On Instagram, where she’s better known as sfgirlbybay, Victoria’s 207K followers tune in to see her design aesthetic, whether she’s sharing her tablescape skills or getting in touch with her homemade crafting style.

View this post on Instagram A post shared by Victoria Smith (@sfgirlbybay)

Sonia Begonia

Sonia is a Bay Area techie and fashion deals blogger . She’s also a mid-tier Instagram influencer, where she rounds up the best daily deals for online shopping and hits the runway in high style.          

View this post on Instagram A post shared by Sonia Begonia - San Jose & San Francisco Influencer (@soniabegoniablog)

Hannah is a San Francisco wine blogger who will happily travel to reach the best food and wine destinations. On Instagram, where she’s better known as vinoforbreakfast, Hannah shares her top picks for local wineries and takes her followers along on a flavor-filled winery tour.

View this post on Instagram A post shared by Hannah // SF Wine Blogger (@vinoforbreakfast)

Zory is a San Francisco-based blogger , content creator and travel photographer. On Instagram, where she’s better known as zorymory, the mid-tier influencer shares photography tips for getting good shots in a busy location and shares a look at San Francisco’s colorful, iconic “Barbie House.”

View this post on Instagram A post shared by Zory | San Francisco Blogger (@zorymory)

Tim is a food blogger in the San Francisco Bay Area. For his 334K Instagram followers, to whom he’s known as bayarea.foodies, Tim shares unique and tasty finds . 

View this post on Instagram A post shared by Tim Cheung (@bayarea.foodies)

Sarah — sarowly

San Francisco-based Sarah is a travel blogger and photographer who loves beautiful places, road trips and adventure. Her Instagram followers, to whom she’s better known as sarowly, tune in to see what’s on her San Francisco bucket list and her list of must-take California road trip routes.

View this post on Instagram A post shared by Sarah | SF + California Travel (@sarowly)

Ally Chen — fashionbyally

Ally is a digital creator who shares fashion, luxury travel and lifestyle tips. The San Francisco-based Instagram influencer , known to her followers as fashionbyally, shares everything from a spring style fashion preview to an absolutely dreamy local brunch spot. Her feed is full of modern and colorful fashion as well as travel and lifestyle content.

View this post on Instagram A post shared by Ally Chen • San Francisco Style & Travel (@fashionbyally)

Kris is not only a well-known San Francisco influencer but also one that is popular for her fitness and wellness content . She has successfully grabbed the attention of more than 109K followers with her workouts, life in the Bay Area, and favorite athletic gear brands.

View this post on Instagram A post shared by Kris Hui (@sanfrankrisco)

Christine Yun

Christine is a mom influencer based in San Francisco with a keen eye for classic fashion. Christine showcases her chic wardrobe for more than 31K followers .

View this post on Instagram A post shared by Christine Yun | San Francisco (@trendenvy)

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Dubai Influencers Sharing Their Lives in the City

After bouncing around tech start-ups and university literature programs, Joe has finally settled down as Billo’s Head of Content. Joe now spends his days writing ads about ads, teaching clients how to craft killer content, and combing through our web copy with a bold red Sharpie.

After a five-year stint in corporate marketing in California, Lucas decided to hang up the suit and tie for a more relaxed setting. He moved to Barcelona to get his MBA and enjoy the Mediterranean lifestyle. After spending 15 months in Europe, Lucas moved back home to Reno, Nevada where he started his own digital marketing company, StratMark. When he is not working, Lucas is out skiing, rock climbing, mountain biking, and just enjoying the outdoors.

Travel influencers have emerged as the new compasses for adventurers, wanderers, and culture enthusiasts around the globe. They have transformed how we see travel. They make far-off lands feel near on our screens. They do this through stunning visuals, immersive stories, and engaging content. They inspire us with their journeys. They also offer tips, and hidden gems that traditional travel guides might miss.

The rise of social media platforms has played a pivotal role in catapulting travel influencers to the forefront of the industry. YouTube, Instagram, and TikTok have unique formats and audiences. They are the primary stages for these influencers to show their adventures. The influence they wield is undeniable, shaping travel trends, destinations’ popularity, and even the way travel brands market themselves.

This article aims to showcase a diverse range of travel influencers who shine on key social media platforms. We prioritized follower count and engagement rates. But, we also valued content quality and the distinct value each influencer offers to their followers.

While some names on this list may be familiar, others could be hidden gems, ready to inspire you with their unique take on travel. Our goal was to go beyond mere popularity. We aimed to bring attention to both established icons and emerging voices making their mark on the digital travel landscape.

Best Multi-Channel Influencers

Travel influencing is broad and diverse, featuring creators who excel in engaging audiences across various platforms. These multi-channel influencers leverage their diverse content to inspire wanderlust, share invaluable travel tips, and bring global cultures to the forefront.

Here’s a closer look at the top 5 who excel in engaging with their followers on various social media channels, including links to their most impactful platforms.

Drew Binsky

YouTube: 4.1M Followers, Drew Binsky

TikTok: 716.6K Followers, @drewbinsky

Instagram: 1.2M Followers, @drewbinsky

Drew combines storytelling prowess with a genuine curiosity about the world, which is evident across his YouTube and TikTok channels, complemented by his engaging Instagram posts. His goal to visit every country and his respect for cultures resonate with a broad audience, making his travel narratives both enlightening and entertaining.

Kara and Nate

YouTube: 3.76M Followers, Kara and Nate

TikTok: 334K Followers, @karaandnate

Instagram: 1M Followers, @karaandnate

Kara and Nate’s approachable style and transparent portrayal of the nomadic lifestyle across YouTube, TikTok, and Instagram have built them a strong, engaged community. Their blend of aspirational travel with practical tips offers valuable insights, making their adventures both relatable and inspirational.

Louis Cole (FunForLouis)

YouTube: 2M Followers, FunForLouis

Instagram: 1M Followers, @funforlouis

TikTok: 8686 Followers, @funforlouis

Louis’s content is a blend of adventure, sustainability, and cultural exploration, capturing his audience’s imagination across multiple platforms. His energetic personality and high-quality production make his travel explorations both inspiring and engaging, encouraging a deeper understanding of the world.

The Bucket List Family

YouTube: 1.2M Followers, The Bucket List Family

TikTok: 500K Followers, @thebucketlistfamily

Instagram: 2.9M Followers, @thebucketlistfamily

Blog: Bucket List

Traveling as a family, they share heartwarming and authentic adventures, resonating with viewers on YouTube, TikTok, and Instagram. Their unique perspective on family travel and storytelling creates a strong connection with their audience, showcasing the joys and challenges of exploring the world together.

Eric & Allison (The Endless Adventure)

YouTube: 600K Followers, The Endless Adventure

Instagram: 70K Followers, @theendlessadventure

Blog: The Endless Adventure Blog

Eric and Allison’s journey through food and unique accommodations is shared with engaging storytelling and authentic experiences across YouTube and Instagram, complemented by detailed posts on their blog. Their focus on culinary adventures and unusual places to stay attracts viewers interested in a deeper, relatable exploration of travel.

YouTube Travel Influencers

YouTube remains a powerful platform for travel influencers to share in-depth stories, comprehensive guides, and breathtaking cinematic experiences.

Here are 10 unique travel influencers on YouTube, each offering viewers a different perspective on the world through their engaging and informative content.

Mark Wiens  – 10.4M Subscribers

Mark explores the world one bite at a time, focusing on street food and local delicacies.His genuine passion for food and culture, combined with an engaging presentation style, makes his culinary adventures incredibly popular.

Eva zu Beck  – 1.23M Subscribers

Eva focuses on off-the-beaten-path destinations and immersive cultural experiences. Her adventurous spirit and in-depth storytelling showcase less-visited locales, captivating an audience eager for authentic travel experiences.

Sam and Audrey  – 422K Subscribers

This travel duo shares their experiences through travel guides, food vlogs, and road trip adventures. Their friendly demeanor and practical travel tips make global travel seem accessible and fun for everyone.

Hey Nadine  (Nadine Sykora) – 510K Subscribers

Nadine provides informative travel guides, tips, and personal travel vlogs. Her success lies in her relatable personality and practical travel advice. She combines informational content with personal stories, making travel planning accessible and fun.

Jon Olsson  – 1.49M Subscribers

Jon shares his luxurious lifestyle and travel adventures, including yachting and skiing in exotic locations. His high-energy vlogs and behind-the-scenes look at a life of adventure and luxury engage viewers looking for escapism.

Fearless & Far  (Mike Corey) – 2.59M Subscribers

This crazy adventurer showcases his exploration of bizarre, remote, and extreme travel experiences. Mike’s willingness to immerse himself in unconventional adventures captivates his audience. His content stands out for its boldness and the high-quality cinematography that brings rare experiences to life.

Lost LeBlanc  (Christian LeBlanc) – 1.4M Subscribers

Christian’s channel focuses on world travel, adventure, and digital nomad life, offering a mix of vlogs and cinematic travel films. His detailed guides, stunning cinematography, and transparency about the digital nomad lifestyle attract viewers interested in long-term travel.

Gone with the Wynns  – 584K Subscribers

Jason and Nikki Wynn share their sailing adventures around the world, focusing on sustainable living and off-grid travel. Their commitment to eco-friendly travel and the captivating storytelling of life at sea engage viewers interested in alternative lifestyles.

Bald and Bankrupt  (Benjamin Rich) – 4.07M Subscribers

Benjamin’s channel features adventurous travels through lesser-known regions, with a focus on the local people and their stories. The straightforward, humorous approach and genuine interactions with locals provide an authentic and often unseen perspective on travel.

Sailing La Vagabonde  (Riley Whitelum & Elayna Carausu) – 1.89M Subscribers

This couple’s life is all about sailing adventures around the globe, showcasing life at sea and the beauty of the ocean. Riley and Elayna’s adventurous spirit and sustainable travel approach resonate with viewers. Their detailed storytelling and breathtaking visuals of life at sea provide a unique perspective on travel.

Instagram Travel Influencers

Instagram, known for its visually compelling content, hosts a plethora of creators whose stunning imagery and engaging captions inspire millions to explore the world.

Below are 10 unique influencers who excel on Instagram, offering diverse perspectives on travel through their captivating photos and stories.

Chelsea Kauai ( @chelseakauai ) – 1.1M Followers

Chelsea’s content is a breathtaking blend of adventure, mindfulness, and environmental consciousness. Her stunning photography and thoughtful captions inspire followers to explore nature responsibly and embrace the beauty of the outdoors.

Lee Litumbe ( @spiritedpursuit ) – 209K Followers

Lee focuses on storytelling through her travels across Africa and beyond, offering a fresh perspective on destinations often overlooked by mainstream media. Her vibrant imagery and narratives celebrate the diversity and beauty of African cultures and landscapes.

Daniel Kordan ( @danielkordan ) – 2.2M Followers

Daniel, a renowned landscape photographer, shares mesmerizing photos from his expeditions around the globe. His ability to capture the magical interplay of light and nature draws followers into a world of awe-inspiring beauty.

Liz Carlson ( @youngadventuress ) – 211K Followers

Liz’s content combines humor with stunning visuals, documenting her adventures in New Zealand and beyond. Her candid storytelling and tips for solo female travelers offer both inspiration and practical advice for exploring the world.

Max Muench ( @muenchmax ) – 593K Followers

Max, a German photographer and adventurer, captures the essence of remote landscapes and cultures. His unique compositions and storytelling invite followers to venture beyond the familiar and discover the extraordinary.

Max Muench – Instagram

Nicole Isaacs ( @nicoleisaacs ) – 324K Followers

Nicole blends luxury travel with culinary exploration, offering followers a taste of the world’s most exquisite destinations and dishes. Her polished visuals and insider tips make her a go-to source for those seeking the finer side of travel.

Travis Burke ( @travisburkephotography ) – 727K Followers

Travis’s adventurous spirit and exceptional photography skills shine through his content, highlighting his van life travels and extreme sports ventures. His dedication to capturing and sharing the planet’s beauty encourages followers to embrace adventure.

Kiersten Rich ( @theblondeabroad ) – 514K Followers

Kiersten’s vibrant feed offers a mix of luxury and adventure travel, with a particular focus on female solo travel. Her engaging content and practical travel tips empower women to explore the world safely and stylishly.

Chris Burkard ( @chrisburkard ) – 4M Followers

Chirs’s Instagram is a blend of adventure and landscape photography with a focus on remote, wild places. His ability to capture the untamed beauty of nature and his passion for adventure resonate with followers. Chris’s dedication to conservation and the environment adds depth to his breathtaking imagery.

Renan Ozturk ( @renan_ozturk ) – 1.4M Followers

Renan’s feed is a testament to his life as a mountaineer, photographer, and filmmaker. His stunning imagery from the world’s most rugged and remote locations captures the beauty of the natural world and the human spirit’s resilience.

TikTok Travel Influencers

Now, let’s explore the vibrant world of TikTok Travel Influencers, where short-form videos reign supreme. These creators have mastered the art of captivating audiences with quick, engaging content that ranges from stunning travel clips and cultural insights to travel hacks and humorous observations.

Here are 10 TikTok influencers who stand out for their dynamic approach to sharing the world with their followers.

Alex Ojeda ( @alexojeda ) – 8.5M Followers

Alex loves to showoff his fun and energetic travel challenges and adventures. His high-energy videos and creative travel challenges keep his audience entertained and engaged. Alex’s willingness to try anything and his infectious enthusiasm make his content stand out.

@mgtenazas  (Mikki Tenazas) – 1.5 Million Followers

Mikki is renowned for his tropical escapades, showcasing some of the most beautiful beaches and luxurious ocean-side hotels. His clean and inviting TikTok feed makes viewers feel as though they’re experiencing these idyllic locations firsthand.

@explorerssaurus  (Raquel & Miguel) – 963K Followers

This travel couple enchants with their romantic and breathtaking travel videos. Their content often features stunning landscapes, couple goals, and tips for traveling together, inspiring followers to explore the world with their partners.

@jess.wandering  (Jess Dales) – 93.6K Followers

Jess captures the majesty of the outdoors with her breathtaking nature and adventure travel content. Her passion for conservation and exploration is contagious, motivating followers to seek out and respect the natural world around them.

@backpackerben  (Ben) – 89.4K Followers

Ben shares his backpacking adventures around the world, focusing on budget travel, hidden gems, and sustainable practices. His practical advice and friendly demeanor make his content relatable and helpful for fellow budget travelers.

@juliiathompson  (Julia Thompson) – 3.5 Million Followers

Julia Thompson takes her followers on a breathtaking journey through some of the planet’s most stunning landscapes. From the serene sunsets in Namibia to the tranquil hot springs of Costa Rica, her content is a vibrant tapestry designed to spark wanderlust and inspire future travels.

@jordentually  (Jorden Tually) – 3.7M Followers

Jorden’s energetic and fun personality shines through his travel videos, which often include dance, challenges, and humorous takes on travel experiences. His content is a reminder that travel is not just about places, but also about joy and laughter.

@ybsbrodie  (Brodie Moss) – 7.3M Followers

Brodie’s love for the ocean and adventure sports is at the forefront of his TikTok channel. His thrilling encounters with marine life and remote beach explorations offer a unique perspective on adventure travel.

@terplanet  (Terrence and Karen) – 1.7M Followers

Terrence and Karen, an Italian couple in their mid-30s, embody the essence of luxury travel on TikTok. Their feed is a collection of extravagant moments from around the globe, including hot air balloon rides in Cappadocia and lounging at opulent resorts in Dubai.

@theworldpursuit  (Natasha Danielle) – 684.9K Followers

Natasha, initially known for her solo travel insights, has transitioned to creating content that appeals to traveling couples. Her TikTok feed, filled with captivating scenery and practical travel advice, offers a blend of inspiration and guidance for those looking to explore the world, either alone or with a partner.

Websites and Blogs

Wrapping up our exploration of travel influencers across various platforms, let’s spotlight those making waves with their own websites and blogs. This diverse group includes influencers who enrich the travel community with in-depth guides, stunning photography, thought-provoking narratives, and invaluable travel tips. Their work spans beyond the visual, delving into the nuances of travel experiences, cultural insights, sustainability, and more.

Nomadic Matt  (Matt Kepnes)

Matt’s blog has become a bible for budget travelers worldwide, offering comprehensive guides, tips, and resources for traveling cheaper, longer, and smarter. His straightforward and actionable advice helps readers plan their adventures meticulously.

Oneika The Traveller  (Oneika Raymond)

Oneika’s focus on inclusivity and her efforts to highlight the experiences of travelers of color add important voices to the travel conversation. Her insightful articles and social media posts inspire and inform a diverse audience.

Expert Vagabond  (Matthew Karsten)

Matthew shares his adventures around the world with vivid photography, engaging stories, and practical advice. His blog covers everything from adventure travel to photography tips, appealing to a wide range of travelers.

The Points Guy (Brian Kelly)

Brian’s expertise in maximizing travel rewards has made his blog a go-to resource for anyone looking to travel smarter. His straightforward advice and updates on travel deals provide tangible benefits to his audience.

YTravel Blog  (Caz and Craig Makepeace)

Caz and Craig’s blog is a comprehensive resource for family travel, offering insights into traveling with kids, destination guides, and tips for making travel accessible and enjoyable for families.

Legal Nomads  (Jodi Ettenberg) – Blog

Jodi’s blog combines her passion for food with deep dives into the cultures she explores. Her thoughtful posts offer more than just travel tips; they provide a window into the soul of the places she visits.

A Luxury Travel Blog  (Dr. Paul Johnson)

Paul’s blog focuses on the finer aspects of travel, featuring luxury accommodations, gourmet dining, and exclusive experiences. His insights cater to travelers looking for high-end travel inspiration and advice.

World of Wanderlust  (Brooke Saward)

Brooke’s blog offers a mix of travel tips, destination guides, and personal reflections, inspiring readers to seek adventure and explore new cultures. Her beautifully written and well-researched posts reflect her passion for travel and discovery.

Be My Travel Muse (Kristin Addis)

Kristin’s blog is an excellent resource for solo female travelers, with a focus on off-the-beaten-path destinations and adventure travel. Her personal stories and practical advice empower women to explore the world on their own terms.

Hand Luggage Only (Yaya and Lloyd)

This blog is packed with travel hacks, destination guides, and beautiful photography, making it a go-to resource for travelers seeking inspiration and practical tips for their next trip.

Key Takeaways

This comprehensive overview of travel influencers across YouTube, Instagram, TikTok, and blogs showcases the wide range of content and perspectives within the travel community.

Whether through stunning visuals, engaging videos, or insightful articles these influencers inspire us to explore the world, seek new experiences, and understand the beauty and diversity of our planet. Their work not only entertains but educates and encourages us to approach travel with curiosity, respect, and an open mind.

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100 Top Travel Influencers in San Francisco

If you are looking for a new way to manage your brand on social media, you will want to start working with influencers who can be your core advocates to potential customers of your product. Here we share our favorite list of social media influencers that will enable you to succeed in growing your brand!

Through the Smartfluence influencer discovery database of over 100 million potential influencer partners, you can search and recruit content creators by dozens of different filters and criteria. Our search engine makes it easy to find partners who are in line with your brand's goals.

Here are 100 of our top picks among travel influencers in San Francisco. These influencers are known for sharing desirable deals and ready to help you boost your revenue.

100 Top Travel Influencers in San Francisco for your Brand

@pastrywithjenn

@journeywithlina

@destroyeats

@crazythickasians

@suzannavilla

@paige_tingey

@minimalist.aesthetics

To get access to our full list of 100 influencers and more, get a free demo of the full Smartfluence platform today by schedule an appointment with our sales strategists!

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13 Top Bay Area Social Media Influencers

In today’s world, inspiration is no further away than a couple of swipes on your phone. Social media has opened up windows to the world and with it, so has risen the influence of individuals around the globe who have the ability to communicate beauty, desire and skill through a single frame.

Here, we celebrate social media influencers in our own community who we believe deserve a follow. These Bay Area influencers are about more than a well-curated life; they serve as virtual guides to the many wonders and hidden gems of our region. More importantly, their photos aren’t just inspiration, they are invitations to get out there and explore, enjoy, embrace and soak in. Enjoy our baker’s dozen who cover food, travel, fashion, art and design.

Ayesha Curry

6.2m followers on Instagram

Whether it’s food, family or her faith, Ayesha Curry uses her eponymous website and social media channels to share the things that feed her soul. Her popular food blog and videos have always shared fuss-free family recipes (with special appearances by husband, Golden State Warrior superstar Stephen, and their three cuties) but what we love is how this mama bear is becoming an inspirational voice for moms everywhere. As Ayesha says “go find your joy and speak your truth unapologetically.” We’re in!

Cynthia Linh

58.8k followers on Instagram

The self-proclaimed “San Francisco Foodie,” Cynthia takes photos of food, full-time. What started as an easy way to share restaurant recommendations with friends has turned into a career as a social media consultant for restaurants and businesses. No recipes, but plenty of food porn . And if you want to know how to take bad-ass food photos with your phone, Cynthia has that covered too.

800k followers on Instagram

My of My Healthy Dish is on a mission to help people transform the way they eat. Her speciality : healthy twists on high-calorie favorites. Her tip for those interested in becoming an influencer: be consistent with your content. After she wiped her feed clean of basically everything but her food photos, she went from 500 to 30,000 followers in just four months. Want to get in-depth with her recipes? My shared her 85 favorites in her book by the same name.

Looking for Indian dishes with a NorCal spin, go no further than Nik Sharma’s website . And stay for the breakfast samosas . Once a molecular biologist, Sharma left science behind to work as a pastry cook. He found his calling when he started to write about food and photograph it. His passion is the pursuit of flavor and sharing his journey with other cooks, which means his feed is filled with beautiful food images inspired by his bicultural upbringing and appreciation for real, seasonal ingredients. Also the food columnist for the San Francisco Chronicle , Sharma’s first book, Season: Big Flavors, Beautiful Food , was nominated for a James Beard Award and the IACP Julia Child First Book Award .

Anh Sundstrom

279k followers on Instagram

Anh Sundstrom’s personal style diary 9 to 5 Chic  shows us that all work and no play does not make Jill a dull girl. Dedicated to her love for classic pieces that carry her throughout her San Francisco workday (and into her Tiburon evenings), Sundstrom showcases timeless yet attainable style, mixing high and low pieces effortlessly. Think Audrey Hepburn by the Bay. And she makes it easy to find her finds through her artfully curated Instashop .

Jennifer Henry-Novich

161k followers on Instagram

When started as a way to capture her daily outfits and share looks that she was cooking up has turned into a lifestyle blog that highlights all things glam. With a super clean color palette featuring black and white with pops of all shades of rose, Jennifer’s page is well-designed, thoughtful and brimming with design, beauty and food inspiration. And if you’d like to live the “just add glam” life for a little while, try out Jennifer’s home on the West Shore of Lake Tahoe, which has its own Instagram page, natch.

117k followers on Instagram 950k followers on YouTube

Ally Chen leads one colorful life. With an Instagram page that features every color of the rainbow (and quite a few rainbows as well!), Chen encourages her followers to live life out loud by sharing body confidence tips and creative do-it-yourself tutorials. A frequent traveler abroad, this Bay Area vlogger showcases not only outfits she loves but also beauty and hairstyle tips to go with them. Plus she has a whole host of life hacks that are can’t-miss.

103k followers on Instagram

Ready for a career shift, Kathleen Ensign turned her interest in fashion into a full-time gig. Now a lifestyle blogger who covers food and beauty in addition to fashion, Ensign shares not only her favorite outfits she wears IRL, but also tips, tricks and reviews on what to buy and what to leave out of your cart. Her feed, like Ensign herself, is full of fun and apparently well-caffeinated, and includes a healthy dose of her adorable dog, Benji .

Oh Happy Day

527K followers on Instagram

With their mission to put the “art in parties,” Oh Happy Day has become one of the top craft and celebration resources online today. Developed as a personal blog by Jordan Ferney, Oh Happy Day morphed into the ultimate destination for all things party, from planning and tutorials to inspiration and ideas, all with a high color quotient. The success of her blog led to an accompanying online party shop and a second burst of creativity in the form of the Color Factory , which is now open in New York after its debut in San Francisco.

Sarah Scussel

1m followers on Pinterest

Sarah loves every aspect of design. Graphic designer by day, pinner by night with lots of blogging in between, Sarah shares what inspires her design from art and beauty to fashion and travel. Don’t have time to crawl through her thousands of images on Pinterest? Her blog features curated sets of whatever happens to be inspiring her at the moment.

Aleksandra Zee

123k followers on Instagram

For maker Aleksandra Zee, her world is many shades of beige. From her workshop to her home to her creations to what she wears, her environment is honey-hued, warm and very zen. The artist works in redwood, creating geometric pieces that reflect the beauty and lines of the tree itself. Her feed offers glimpses into her inspired spaces as well as an open invitation to join Aleksandra in Oakland and tap into your inner woodworker through half-day and full-day workshops . Want more Aleksandra? You can pre-order her book, The Way of the Woodshop , which details not only how to make some of her favorite designs but also how to style them for photoshoots, natch.

Leslie Santaria

20.9k followers on Instagram

With a penchant for finding the perfect hidden gems not found in typical tourist books, photographer Leslie Santaria knows SF . Driven by a real curiosity to discover all that the city has to offer, the author of 500 Hidden Secrets of SF (Eat-Drink-Shop- Stay ) loves to map out adventure that can be found only off the beaten track. You can practically plan your itinerary right from her Instagram page.

Jessica Doll 

195k followers on Instagram

If you are looking for where to go in your own backyard, Jessica Doll’s Instagram is the place to go. This professional photographer loves to share what makes Northern California so special to her, from food and fashion to beauty and places around the Bay. Looking for a new experience or to fall in love again with an old favorite, Jessica’s feed has plenty to serve up.

Stephanie is one of the co-founders and the Managing Director of sports marketing company BrandForward , and brings 20+ years of brand strategy. She is an adjunct professor in brand and communications for the University of San Francisco’s Sports Management Masters program and a certified Myers-Briggs Type Indicator practitioner. Stephanie approaches professional development and mentorship as a coach would: helping people to fully realize their strengths and maximize their potential. She is also co-author of the book Big Game, Bigger Impact: How the Bay Area Redefined the Super Bowl and the Lessons Learned that Can Apply to Any Business , which chronicles the hosting of Super Bowl 50 and how major sporting events can be catalysts for good. She resides in Mill Valley, CA with her husband Mike and dog Lucky.

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Top Instagram influencers in San Francisco

Find the best San Francisco Instagram influencers for your influencer marketing campaign.

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Error to load the data of influencer. try again later, last updated: march 29, 2024.

1. Sadaf Beauty

• sadaf_beauty

Beauty, Business, Travel & Nature, Arts & Entertainment, Lifestyle

San Francisco, California, United States

• #SHEINpower
• #SHEINpartner
• #OleGlowCamp

2. Pottery Barn

• potterybarn

Beauty, Fashion, Business

• #mypotterybarn
• #homeinspiration
• #potterybarn
• #WorldSleepDay

Fashion, Beauty, Business

• #howyouweargap

4. Yo Amo los Zapatos

• yoamoloszapatos

Business, Fashion

• #diadelamujer

5. Christian McCaffrey

• christianmccaffrey
• #unicorntown
• #Happy4thOfJuly
• #ChristianMcCaffreyFoundation
• #LoganProject

6. Sadaf Masaeli

• sadaf_beauty_diary

Arts & Entertainment, Lifestyle, Fashion, Travel & Nature, Beauty, Business

• #AzerbaijanGP
• #inflownetwork
• #StreetFighters

7. Piêtra Luccas

• pietra_luccas

Fashion, Fitness, Lifestyle, Animals & Pets

• #sanfrancisco
• #hairstyles

8. Tonia + Mochi & Yoshi 🐥🐥

• ducks_in_space_

Arts & Entertainment, Business

• #trendingsong

9. TechCrunch

Public Services & Politics, Technology & Science

• #TechCrunch
• #techcrunchplus

10. Design Home

Arts & Entertainment

• #dhsuperstar
• #designhome

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11. GapKids

Beauty, Business, Fashion

• #HowYouWearGap
• #GapParents
• #Linenmoves

• #sportsshoes
• #nofunstandingstill

13. Maria Ponomaryova

• maria_ponomaryova
• #NewYorkCity
• #TheNewburyBoston

14. 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝗮𝗰𝗰𝗼𝘂𝗻𝘁 𝗼𝗳 𝘀𝗽𝗶𝗿𝗶𝘁𝘂𝗮𝗹 𝗲𝘇𝗲,𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗮𝗿𝗲 𝟭𝟬𝟬% 𝗴𝘂𝗮𝗿𝗮𝗻𝘁𝗲𝗲𝗱. 🔮

• spiritual.eze

Lifestyle, Medicine & Health Care, Business

San Francisco de Macorís, Dominican Republic

• #lovespells
• #spiritualeze
• #relationshipgoals

15. Manny Fernandez

• mannyfernandezsv

Business, Lifestyle

• #newyorkcity
• #mannyfernandezsv
• #influencer

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Influencers in San Francisco – TOP 10 on Instagram

← Find more influencers in United States

San Francisco is a city with a vibrant culture and many inspiring influencers. However, it can be tough to find the right social media influencers in San Francisco because there are so many of them! So, how can you discover influencers who are a good fit for your brand?

Here is a list of the most popular influencers in San Francisco with a simple guide on how to find more relevant influencers for your brand!👇🏼

The biggest influencers in San Francisco

Top 10 san francisco-based influencers on instagram:.

• Alesso ( @alesso ) – 3.6M followers
• Christian McCaffrey ( @christianmccaffrey ) – 2M followers
• Andre Iguodala ( @andre ) – 1.8M followers
• Lars Ulrich ( @larsulrich ) – 1.7M followers
• Piêtra Luccas ( @pietra_luccas ) – 1.6M followers
• Juan Roisd ( @juanroisd ) – 1.6M followers
• Nancy Pelosi ( @speakerpelosi ) – 1.6M followers
• Tonia + Mochi & Yoshi ( @ducks_in_space_ ) – 1.2M followers
• Jaysean Berndt ( @jayseanberndt ) – 1.2M followers
• Maria Ponomaryova ( @maria_ponomaryova ) – 1.1M followers

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📝 Your guide to finding influencers in San Francisco

In general, there are two ways to find San Francisco-based influencers: searching for influencers manually or using an influencer search tool. Here are some tips for both approaches!

1. Searching for influencers on Google

The easiest way to find influencers is by searching on Google – you might have already given it a shot! You can search for keywords like top San Francisco influencers, San Francisco bloggers, or influencers in United States. The more precise your search words are, the more accurate results you’ll find!

2. Searching manually on social media

Another way to find influencers is by searching by hashtags and keywords on Instagram: make sure to check relevant hashtags like #United States, #San Franciscoinfluencer, or #San Franciscoblogger.

Secondly, you can check locations like San Francisco, United States, and other major cities. Additionally, you can check local restaurants, cafes, and other places that influencers might go to.

Once you’ve found an influencer you’d like to work with, you can check profiles that are similar to theirs. This way, you will see a list of similar influencers you might want to work with!

When it comes to manually finding influencers on TikTok , the search process works in a similar way: you can search using hashtags, keywords, and phrases. Sometimes, the TikTok search works even better!

When using your phone, you can even apply filters to your search. If you’re specifically looking for influencers, choose “Users” from the top menu and use the filters to view profiles with more than 10,000 or 100,000 followers.

3. Using an influencer search tool

If you don’t want to spend a lot of time searching for influencers on your own, we suggest using an influencer search tool.

Promoty is one of such tools. We have a massive database with 250 million social media influencers from all around the world. By applying filters based on influencers’ interests, location, social media statistics, audience demographics, and other criteria, you can easily discover the perfect influencers for your brand.

If you’re looking for San Francisco-based influencers , just set the Location field to “San Francisco” or use the keyword search.

If you’re looking for influencers with a San Francisco audience , set the Audience Location field to “San Francisco”. Additionally, you can filter influencers by age, gender, location, audience demographics, and other criteria.

For every influencer, you can see their detailed profile analytics: engagement rate, average likes, audience demographics (age, location, gender), followers’ credibility, previous sponsored posts, followers’ growth over time, similar profiles, and more.

That helps you to spot fake followers and find relevant influencers whose audience matches your target group.  

Summary: the best ways to find creators in San Francisco for your brand

In general, there are two ways for finding relevant influencers for your brand.

Firstly, you can try searching manually on Instagram, using keywords, hashtags, and similar profiles. However, this method may take more time and effort.

Alternatively, you can use an influencer search engine that enables you to find suitable San Francisco influencers in just a few minutes. This option is highly recommended as it can save you hours of time and help you find more relevant influencers.

We suggest giving the second option a try: you could save hours of time and find better influencers. Create a free account and experience it yourself! 👇🏼

Get detailed profile analytics for every influencer.

More on that topic:.

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Influencers in Toronto – TOP 10 on Instagram

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The 10 Best San Francisco Influencers

San Francisco is one of the largest and most famous cities on the west coast. Its reputation and proximity to Silicon Valley has made San Francisco one of the most popular places for young professionals in recent years. However, once you get there, what do you do? That’s where our list of the top 10 best San Francisco influencers comes in. Each member on this list was chosen to help you get acquainted with San Francisco’s endless activities. Whether you’re looking for cool photo spots, great restaurants, or new and exciting places to visit, the influencers on our list are sure to help. Check them out!

Who are the best San Francisco influencers?

1)   kate ogata.

Kate Ogata is a fashionista that has an eye for the newest trends. She is also an art director and has her own blog, The Fancy Pants Report , where she shares outfits of the day regularly. If you love fashion and food, then you should definitely check out Kate’s page!

2)   Aleksandra Zee

This talented woodwork influencer creates and designs different woodwork and accents. Aleksandra Zee is not only very skillful but she regularly shares photos with her 119k followers on Instagram of her unique wood creations. A great influencer for new residents to get home décor inspiration!!

3) Heidi Swanson

Are you looking for the next best recipe to use, then this is an influencer you don’t want to miss. Heidi Swanson is a cookbook author of many books such as “Super Natural Cooking,” “Near and Far Recipes Inspired Home and Travel” , and so much more! San Francisco is a city full of great food but if you’re a new resident looking to cook something amazing Heidi is the San Francisco influencer for you to follow!

4)   Hee Jin Lee

Hee Jin Lee is a true San Francisco aficionado who documents her daily activities, food recipes, travel, and adorable animals!  She has a popular TikTok account where she posts different types of foods, whether it’s Mom’s dumplings,  sushi or desserts , Hee shows it all!

5)   Nik Sharma 

Nik Sharma is an incredibly accomplished influencer and author noted by his 2-time appearance as a James Beard finalist for his works The Flavor Equation and Season . This talented creator shares delicious, healthy recipes that are not only tasty but perfect for any occasion!

6)   Coconut Rice Bear

This four-legged cutie has become popular on Instagram with over 457k followers! Coconut Rice Bear is a white samoyed dog who shares her daily routine which includes, napping , walking , cuddling and so much more. She even has her own merch store and   TikTok account!

7)   Adrienne Young

This travel influencer always has the trendiest and cutest outfits for each occasion. Adrienne Young is a San Francisco based influencer who shares and captures captivating travel pictures of her adventures. Great for those looking for new, cool locations in and around the golden gate city!

8)   Jenn Yee

If you’re a pastry lover then you’re going to love the next person on our list, Jenn Yee . Jenn shares her love for pastries through mouth-watering videos and pictures. Whether it’s the trendy croissant cereal or delicious pumpkin cake , Jenn covers all the latest bakery trends!

9)   Kelly Huibregtse (@asideofsweet)

This influencer is a full-time NICU doctor and digital creator that shares content on travel, remodeling homes, and food.   Kelly is San Francisco based and has her own Youtube channel where she offers different recipes and DIY instructions to make the most aesthetic display for guests to come over!

10)   Katie Newburn

This influencer shows her love of photography by taking captivating photos of food ,  her farm , and h er lifestyle . Katie Newburn documents her life and daily activities throughout San Francisco + Oregon and shares it with her 73,000+ followers.

Need Influencer Marketing Services in San Francisco?

Today’s Business is a multi-channel digital marketing agency with a decade of experience at our backs. Our team of experts has meticulously studied how to succeed in today’s fast-paced digital environment. Our influencer marketing team has worked with creators like Paige Spiranac , Ryan Daly , and John Shackleton in partnership with some of our top brands in various industries, including food , fashion , and fitness, to create a mutually beneficial relationship. If you are wondering how to grow your brand or further monetize your page contact our team of experts today!

Starved for tourists, San Francisco turns to Chinese influencers

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For Alex Bao, a travel influencer known as “Super Bao” on the Chinese social media platform Weibo, a bowl of cioppino was the highlight of his trip to San Francisco in late March.

“The seafood caught that very day, cooked with a rich tomato soup base, paired with a crispy piece of bread,” Bao gushed to his 1.27 million followers on Weibo, “is simply perfect.”

Bao’s posts on Weibo and other Chinese social media sites in early May garnered thousands of likes and hundreds of comments. He was then invited to share his experiences on a popular radio station, Beijing Joy FM, to recommend San Francisco’s attractions. His objective was clear—to showcase the city to his Chinese audience and help bring more Chinese tourists to San Francisco and California.

“I must follow this [food tour] itinerary,” one Weibo user commented on his post. Bao responded, “A must-do! Go eat them! Haha” with smirking emojis.

But Bao’s boosterism didn’t come for free. Visit California, a state-affiliated nonprofit with a mission of promoting tourism, invited him to San Francisco and sponsored his trip.

It’s not the first time Visit California has worked with foreign influencers to champion the Golden State, but the practice stalled during the pandemic. Now, the group is homing in on influencers from a specific country—China—whose tourists’ spending power is more important than ever as cities like San Francisco scramble to recover badly needed tourism revenue. 

Because China is reopening now, the agency confirmed that Bao and three other travel bloggers with massive followings are the first group of Chinese influencers that the organization sponsored to come to California since the pandemic. They are expecting more partnerships like this with influencers from different countries, too.

Bao’s trip was meant to spotlight food and wine, while the other three influencers focused on culture, lifestyle , and outdoor road trips in Southern California and along Highway 1 .

The total cost of Bao’s trip is unclear, but the agency said it partnered with airlines, hotels, car rental companies, and restaurants to host Bao’s weeklong journey in Northern California, which included stops in Napa Valley and Tri-Valley.

‘It has changed but also hasn’t changed’

Bao has visited San Francisco before, and he said he came away with some new impressions of the city this time.

“San Francisco—it has changed but also hasn’t changed,” Bao told The Standard in Mandarin on Wednesday. “It’s still the same old San Francisco. The diversity, restaurants and entertainment venues look quite nice and the same.”

But the city doesn’t feel as lively as it did before the pandemic, he said. He pointed out construction work is seemingly all over town but said Presidio Tunnel Tops , which opened in 2022, amazed him.

Bao is a solo traveler who can produce content independently and speaks fluent English, having lived overseas. This makes him especially competitive in the travel influencer and marketing industry, and he often receives offers of free trips from Western travel agencies.

The local tourism nonprofit San Francisco Travel collaborated with Visit California to provide guidance and recommendations for Bao.

During his trip, Bao indulged in wine and Italian food in North Beach, dining at the iconic Sotto Mare, where he ordered the cioppino, and other famous restaurants like Tommaso’s, Tony’s Pizza Napoletana and Liguria Bakery. He also visited the Presidio and tried the newly opened fine-dining Mediterranean establishment Dalida, and he sampled a wine flight at Jax Vineyards’ tasting room in SoMa.

“Promise me you will try these restaurants in San Francisco,” Bao posted on Xiaohongshu , a popular social media site among younger Chinese people living in their home country and abroad. “They are awesome(绝了)!”

Courting China’s tourists

Travelers from China play an outsize role in California and San Francisco’s tourism industry, because they spend more money in the city than visitors from other parts of the U.S. As the country reopens, China is expected to be the top overseas market for the number of tourists visiting San Francisco and the amount of tourist dollars spent in the city, according to the Global City Travel database by Oxford Economics .

Though these numbers are bouncing back, they still aren’t where they were before the pandemic. Roughly 370,000 Chinese visitors are expected to come to San Francisco and San Mateo County, where the San Francisco International Airport is located, in 2024, spending more than $800 million. In 2019, the arrival and spending numbers were 518,000 and $1.2 billion, respectively.

Mayor London Breed personally met with multiple airlines in China last month to encourage them to offer more flights to San Francisco. 

According to the Mayor’s Office, there are 25 flights per week between China and San Francisco. The city is expecting that number to increase to 35 by the end of the calendar year—an improvement but still below the roughly 50 flights per week before the pandemic. 

“Mayor London Breed is proud that SFO is leading the way in the recovery of China flights compared to all other U.S. airports,” said the Mayor’s Office in a statement.

Visit California also recently introduced a new slogan, describing the state as an “ultimate playground,” while Gov. Gavin Newsom stood on top of the Golden Gate Bridge touting a strong comeback in tourism numbers and “the beauty and magnificence of the San Francisco Bay.”

Lori Lincoln, San Francisco Travel’s vice president, said she was thrilled to see Bao’s posts on Chinese social media. She’s looking forward to more of China’s influencers coming to the city as sponsored guests in the future.

“Firsthand reporting like [Bao’s],” she said, “will help attract more visitors from China.”

Han Li can be reached at [email protected]

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12 Bay Area Moms Who Are Total #InstaGoals

August 9, 2017

While we love the selfie-worthy adventures  we have with our own kids, it's sometimes fun to step into the lives of other fabulous Bay Area parents and see what they're doing, where they're going and, of course, what they're wearing. Follow these Bay Area moms on Instagram for a load of visual "oohs" and "ahs" that'll make you smile every time they pop into your feed. 

1. @shopsweetthings

Jeanne Chan is the co-founder of lifestyle brand Harlow & Grey and her own blog Shop Sweet Things . She is a SF local who has lived in the city for more than 25 years and is constantly finding new places to explore with her two daughters. Being an influencer, her Insta documents her eclectic taste in fashion, food and home decor. She has even collaborated with  publications  like Refinery29 , MyDomaine and Huffington Post to create gift guides and curate shopping collections!

Albanian-born photographer Klodjana Dervishi resides in San Francisco, but often travels out of the country. Her Instagram documents her family and travels with stunning shots of her children, food and nature. Peppered throughout are photos from various shoots she does, many with families and expecting mothers.

3. @_malika_yasmin_

Malika Yasmin is a mom of two, advocate of healthy eating and mentor to parents who have kids with special needs. According to her blog , after her son was diagnosed with autism, she became passionate about health and wellness. Her Instagram shares positive #momlife reinforcements, portraits of her family and the creative ways she gets her kids to try new foods. If you ever need some ideas on how to weave healthy habits into your own life, this is the place to look.

4. @intentionally_kat

Katherine Naugle is the ultimate mom fitspo! She is a certified Lagree Fitness Trainer, Movemeant Foundation Ambassador and mom of one little boy. Her Instagram includes motivating pictures of her working out, eating healthy and doing yoga with her son. She is also the co-founder of Boobs4Food , a non-profit that provides meals for those in need.

5. @hejdoll

When you look at Jessica Doll's Instagram, the word that comes to mind is "effortless." This photographer, traveler and mom of two loves to share her minimalist style, local excursions (most of it in nature), and life with her family. Her brand focuses on modern luxuries in fashion and the home and she often shares tips on how she keeps her appearance and home looking so clean and collected.

6. @lolstad

Laura Olstad is a Palo Alto native and interior designer , but you won't find photos of perfectly manicured mansions on her account. This Instagram features the kinds of pictures you're used to seeing in 90s photo albums such as the potty training shot, bucket swing shot and classic crying on Santa's lap shot. Her photos are candid, funny and totally relatable.

7. @eatsleeplayblog

Nicole wants to make it clear that she is not just another mommy blog, but rather a woman who just happens to have children. Her Instagram and blog focus on her interests as a freelance photographer and traveler, along with her adventures with her children. Scrolling through her feed you'll see clean portrait shots of her son and her clients.

8. @bossmom_shah

Shahida Zareef's is the co-founder of Bossmom Nation and her Instagram is dedicated to depicting empowering mothers. Along with photos of her family, she also shares inspiring quotes and tips on working from home and homeschooling three children.

9. @sheilamadrigal  

Sheila Madrigal's Instagram can be seen as an ode to the little things in life. Her photos show her and her family doing every day things like napping (LOTS of napping), reading and going to the supermarket. Full of cool colors and sleepy babies, this Instagram is sure to put a smile on your face.

10.  @thislittlestreet

Add a pop of color to your Insta feed by following Audrey Smit, a textile/product designer and mom of four little girls. Her Instagram is made up of vibrant shots of her daughters and various home furnishings she designed herself! And, if you see a pattern you really like, more than likely you can buy it at her online shop .

11. @littlehiccups

This Australian born, SF-livin mom does it all! You can find crafting tips, sneak peeks of new openings and travel content on her Instafeed and blog . Most of her photos feature one or all of her three daughters in various Bay Area hotspots. Whether it's a brand new exhibit or DIY project—a 30 second scroll through her Insta will give you dozens of ideas for your next family outing or crafting project! 

12.  @carolinemcurran

Originally launched as a place to document her hunt for the perfect size 10 shoe, Caroline Curran's Instagram and blog are now full on lifestyle brands that any mom who loves a touch of glamour should follow. Over the past few years, she has taken on topics outside the realm of shoes and fashion and often photographs what she is reading, her latest travels with her daughter, business tips and home decor. The soft colors and adorable outfits make her the ultimate #instagoals! 

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8 Stylish Travel Influencers You Need to Follow Right Now

Inspiration is everywhere on Instagram—so much so that once you go down the rabbit hole, it can sometimes be impossible to put down the phone. In no category is this more true than in fashion. Each day, thousands of style “influencers” post street-style photographs and vacation pics that aim to inspire and connect followers to their feeds (and make a buck selling clothes, of course), but those that stand out have a unique aesthetic that doesn’t come from just posting #partner pics. These fashion influencers make clothes come alive against the backdrop of stunning beaches, deserts, cliff sides, and more. Here, a few of our favorite stylish travel influencers you should follow, too.

See recent posts by Katie James Watkinson

Negin Mirsalehi ( @neginmirsalehi )

The 29-year-old Dutch blogger made this year’s Europe Forbes 30 Under 30, thanks to her social media “influencer” status (she has a 4.5 million Instagram followers and reportedly makes $20,000 for sponsored posts). But don’t think that makes her a sell-out: Mirsalehi self-funds her own hair-care line, Gisou, whose primary ingredient—honey—is sourced from her family’s bee garden. She also isn’t just posting high-end labels and free clothes that get sent to her. At home in Amsterdam, Mirsalehi pairs pointed-toe Acne booties with leather pants and cozy Zara sweaters. While traveling the world with brands like Revolve, she shows off an enviable collection of Lisa Marie Fernandez and Marisya swimsuits. (And we’re always jealous of her long brown locks, which are somehow never out of place.)

https://www.instagram.com/p/BcXllfVgE05/?taken-by=negin_mirsalehi

Lee Litumbe ( @spiritedpursuit )

It’s not the clothes so much as the setting and the girl wearing them that make this Cameroonian blogger’s posts so inspiring. Litumbe is committed to storytelling from the black female perspective, and she makes both known and less-traveled destinations in Africa come alive through her lively Instagram shots. Whether she’s in a brightly hued caftan in the empty Merzouga Desert or a one-piece swimsuit on the white-sand beaches of Zanzibar, Litumbe makes the places she travels to appear both exotic and accessible.

https://www.instagram.com/p/BeRTJKdDUxm/?taken-by=spiritedpursuit

Julie Sariñana ( @sincerelyjules )

Whether at home in L.A. or jet-setting to Bali, this blogger takes her understated, cool-girl style everywhere she goes. It’s hard to tell if it’s Sariñana’s petite frame, mocha skin tone, or sly, close-lipped smile that make an ordinary look—loose-fitting jeans; crisp, white oxfords—seem extraordinary (maybe it’s the combination of all three), but she always has this envious sparkle, whether that’s heading the supermarket in cut-offs and a Lovers and Friends bodysuit, on the beach in Thailand in a Marisya high-neck one-piece, or decked out in a floor-length floral gown by Spell in Mexico.

https://www.instagram.com/p/BduZnmGAxAi/?hl=en&taken-by=sincerelyjules

Aimee Song ( @songofstyle )

As one of the original style bloggers, Song has amassed a loyal following who are inspired by her effortless daytime wardrobe and high-wattage, glamorous looks worn during fashion weeks in New York, London, Milan, and Paris. Although she wears many high-end brands (Acne Studios; Louis Vuitton; Chloé), Song strikes an attainable, high-low balance that keeps her followers coming back for more (think vintage Levis paired with crystal-embellished Manolo Blahnik sandals).

https://www.instagram.com/p/BbjxJy2D88J/?hl=en&taken-by=songofstyle

Pamela Allier ( @pamallier )

Born and raised in Mexico City, Allier gained her following the true “it” girl way—by being snapped by street-style photographers. She took her fashion status to the next level on Instagram in 2014, and quickly gained fans with her deft daytime casual style (at home in Mexico, that means everything from brunch-appropriate jeans and off-the-shoulder tops to maximalist-layering prints with simple shoes) and signature ear-to-ear grin.

https://www.instagram.com/p/BXCINbRlMGA/?hl=en&taken-by=pamallier

Camille Charrière ( @camillecharriere )

Charrière’s posts are a little quirky and irreverent, which sets her apart from the glamorous, posed shots of many Instagram-based style influencers. On vacation in Tulum, for example, she’ll wear a silk-satin dress by Off White, pulled off with effortless glam as only a Parisian could do. When she’s at home in London, Charrière sports labels you probably haven’t heard of, like E.L.V. denim, but will immediately go buy.

https://www.instagram.com/p/BZ1BdTAjEY8/?hl=en&taken-by=camillecharriere

Ellie ( @slipintostyle )

It takes balls to wear what this one-name style-setter does. Case in point: a white sweatshirt paired with a floor-grazing zebra-print skirt, orange JW Anderson handbag, and New Balance running shoes (not the athleisure kind, but rather the type you wear to go hiking in the Adirondacks). However it sounds, Ellie’s mix-and-match, high-low aesthetic—frequently shot in an urban environment—exudes off-the-charts confidence.

https://www.instagram.com/p/BcfTU3DgF8X/?taken-by=slipintostyle

Aggie Lal ( @travelinhershoes )

If you’re one of those people who likes to look at pictures of far-flung beaches on Instagram, it’s time to join the #AggieTribe. Born in Poland, educated in Australia, and now based in Los Angeles, Lal is truly is a citizen of the world; her wardrobe, on the other hand, is decidedly California beach-chic—perfect when jetting to one gorgeous beach after the next.

https://www.instagram.com/p/BegbodpFxkr/?hl=en&taken-by=travel_inhershoes

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Some visitors to Israel have a new stop on their tours: Hamas' destruction in the south

K IBBUTZ NIR OZ, Israel (AP) — A new kind of tourism has emerged in Israel in the months since Hamas’ Oct. 7 attack. For celebrities, politicians, influencers and others, no trip is complete without a somber visit to the devastated south that absorbed the brunt of the assault near the border with Gaza .

Jerry Seinfeld, Elon Musk , Michael Douglas, former presidential candidate Nikki Haley , and Ivanka Trump and Jared Kushner are a few who have visited, at times posing for photos in front of burned-out homes. Many Israelis, including soldiers and security officials, are also visiting on organized trips.

“It’s our personal story, but it’s also the story of all of the state of Israel,” said Irit Lahav, spokeswoman for Kibbutz Nir Oz, who gives many of the tours.

A quarter of the approximately 400 Nir Oz residents fell victim to the attack. Hamas militants killed more than 20 and kidnapped over 80. In the dining hall, a wall of post office boxes is plastered with stickers — red for killed, black for kidnapped, blue for released.

While it's uncomfortable to open the community to visitors, she said it's important for people to “come here and smell the burned smell of death, to imagine your friends or parents here.”

Hamas militants killed around 1,200 people as they rampaged through southern Israel, and kidnapped around 250. Health officials in Hamas-run Gaza say more than 37,000 Palestinians have been killed in the war that followed.

Prior to Oct. 7, Lahav ran a tourism company. Now she has turned those itinerary-building skills to the kibbutz where she grew up. Her tour includes the spot in the fence where Hamas militants stormed the kibbutz, along with small details that humanize the scale of destruction, like the candy eggs that melted when the general store was torched.

Many of the kibbutzim and towns that experienced the worst destruction are closed to the public, accessible only via organized tours like those for dignitaries or celebrities, or by invitation from a resident.

Nir Oz decided that the guides must be residents. Rena Bazar, who lives with most of the community in temporary housing elsewhere, is among those giving tours.

At first, it was difficult to return to Nir Oz. She didn’t like the idea of strangers on the lawns and in the dining hall with its bullet-riddled windows. But eventually, she understood the importance of helping visitors understand not just what happened, but also what life had been like before Oct. 7.

“I want to make it less about the combat and more about the personal stories of people who were there,” Bazar said.

For visiting dignitaries and VIPs, trips to Israel have long included stops at famous religious or cultural sites, such as the Western Wall, Masada, the Sea of Galilee or the Church of the Holy Sepulcher, and the national Holocaust memorial, Yad Vashem. The visits to the battered kibbutzim and border towns are the latest way to build support and solidarity with Israel's allies abroad.

Other parts of southern Israel are open to the public and encouraging visitors — both foreigners and Israelis from elsewhere.

The city of Sderot runs “resilience tours,” connecting groups with survivors who share their memories of Oct. 7 or highlight cultural or culinary offerings. In contrast to the hardest-hit kibbutzim like Nir Oz, most of Sderot's residents have returned.

Hen Cohen, the city's tourism director, estimated that about 200,000 visitors have come during the first half of 2024, compared with 100,000 total in a normal year. Most come via solidarity missions from abroad or are local visitors such as soldiers and police officers on educational tours.

Birthright Israel, an organization that provides 10-day free trips to Israel for Jewish Americans, said that nearly all of the 13,500 participants expected this summer will visit Sderot and the site of the Nova music festival, where at least 364 people died. These visits provide an economic and morale boost to residents, Cohen said.

The Sderot police station, where 10 officers were killed on Oct. 7 in a standoff that left the station in ruins, is a main attraction. Visitors stop at the local museum, and watch security footage of what happened on Oct. 7, then walk to the empty lot where the police station stood. Twisted metal remains. Israeli flags flutter in the wind. A sign says a memorial will be built there.

“In this dark hour, I wanted to do my part to make sure the people of Israel know that the people of the United States are with you,” former U.S. Vice President Mike Pence said while visiting the site. Seinfeld later cried while talking about his own visit to a kibbutz, describing it as “the most powerful experience” of his life.

Zehava Ben Zaken, a lifelong Sderot resident, said it has taken time to adjust to seeing visitors every time she walks by. “I’m happy they come to see this place, so they can understand and stand with us,” she said.

Hearing the booms from Gaza a few kilometers (miles) away, she hoped that visitors can finally understand Sderot’s precarious security situation. “We’re totally broken,” she said.

South of Sderot, the site of the Nova music festival has become a pilgrimage site for hundreds of visitors per day. Photos of victims are arranged around what had been the main stage. Loved ones have left candles, sculptures, photos and other mementos.

Standing there helped her understand the enormity of loss of life, said Naomi Hanan, a medical student from San Francisco. “It’s right in front of your face and there’s no denying or ignoring what you’ve been hearing or seeing through the media,” she said.

In a eucalyptus grove near the site, an organization called Triumph of the Spirit offers virtual reality tours of three kibbutzim, including Nir Oz. The tours are currently only open to soldiers on official educational visits, but an English version will be available in the coming weeks for international tourists.

“I feel like I’m in Fortnite!” one soldier said as he slipped on the headset, then went silent as images of destruction appeared.

The videos were created by Miriam Cohen and Chani Kopolovich, who had created such tours of Auschwitz for a Holocaust education experience for people who don’t travel to Poland.

“We’ve made it accessible to go on this tour without damaging peoples’ privacy,” said Pinchas Tosig, who runs the tent and has 300 to 700 soldiers visit per day.

Some residents of southern Israel are looking beyond the visitors to the future.

In the coming weeks, Nir Oz will start demolishing some buildings to make way for new construction. Residents wonder how to preserve what happened while making space for new lives. Some say part of the destruction should remain. Others don’t want reminders — or visitors.

On one tour, Bazar pointed out the safe room where she spent hours hiding on Oct. 7. Her home was mostly spared. Others were burned. She doesn’t want the destruction to remain inside Nir Oz and hopes any future memorial will be elsewhere.

“I don’t want any child to be impacted by the ruins,” she said. “Our cemetery is full. Isn’t that memorial enough?”

Follow AP’s coverage of the war in Gaza at https://apnews.com/hub/israel-hamas-war

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Top 10 Lifestyle Instagram Influencers In San Francisco In 2023

Discover the top-rated Instagram influencers on inBeat.

@sweetandpetite_

United States

Petite Fashion, Beauty and Lifestyle | San Francisco 💕 | 💌: [email protected] | Shop my IG below ✨

Most used hashtags: #abercrombiestyle, #liketkit, #abercrombiepartner, #ad

@haleytakesontheworld

🌎 YouTuber & Social Media consultant in San Francisco 🎥 Lifestyle challenges, travel adventures & tech 📬 [email protected] ⬇️ My links!

Most used hashtags: #sustainablefarming, #naturalfarming, #youtuber, #malta

Creativity takes courage|Travel • Fashion • Lifestyle Architecture & Me| Home = San Francisco #architectureemlee7 @_citytocity|📍NJ/NYC

Most used hashtags: #theartofslowliving, #liveauthentic, #creativityfound, #momentslikethese

@chompersthecorgi

little corgi | big city (san francisco) pet lifestyle | travel #TravelWithChomps food | wellness @onechompatatime [email protected]

Most used hashtags: #stayhydrated, #ad, #stellaandchewys, #cawinters

@mumoo_sissi

📍 #sanfrancisco #bayarea 💌 微信：MUMOO_1（约片请备注） 📕 小红书&微博：Sissi_柳茜 🥰 IG小号：@sissi_liuxi_

Most used hashtags: #travel, #outfit, #lifestyle, #bostonphotographer

@irinabarol

| Photographer & Content Creator | Lifestyle • Beauty • Fashion | Based in San Francisco ✉️ [email protected]

Most used hashtags: #eatbobos, #dermalogicagiftedme, #smartypartner, #spagirlcocktails

Cuenta vieja... ya uso ➡️ @soycatavida ⬅️ 😁

Most used hashtags: #pelirroja, #latina, #sf, #tumblr

@amare_media

Fashion and Lifestyle Media Producer based out of San Francisco. Thanks for looking🙏🏼

Most used hashtags: #digitalcollage, #photographyislifee, #silhouette, #global

@ninilove123

🦁 Damn Gina. 🧜🏽‍♀️

Most used hashtags: #sf, #californialove, #miami, #bride

@sadaf_beauty

📍San Francisco 👇🏼Follow my lifestyle/travel blog @sadaf_beauty_diary Email: [email protected]

Most used hashtags: #sheinpartner, #sheinx, #sheinforall, #mahsaamini

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Our database aggregates 107 instagram influencers like this in san francisco, united states for you to collaborate..

San Francisco Pride Festival: Saturday & Sunday, June 29 & 30, 2024

All Hours of Service

Downtown / Civic Center

McAllister St & Van Ness Ave (#15405)

McAllister St & Hyde St (#15396)

McAllister St & Leavenworth St (#17635)

McAllister St & Jones St (#17563)

McAllister St & Gough St (#15393)

McAllister St & Larkin St (#15397)

McAllister St & Van Ness Ave (#15404)

7th St & Market St (#13196)

Market St & Hyde St (#17423)

Larkin St & Grove St (#14848)

Larkin St & McAllister St (#17287)

Larkin St & Golden Gate Ave (#14847)

Hyde St & Turk St (#15087)

Hyde St & McAllister St (#15079)

Hyde St & Grove St (#15071)

Grove St & Van Ness Ave (#14923)

Hayes St & Larkin St (#14997)

Event Summary

On Saturday and Sunday, Civic Center Plaza and surrounding streets will be closed for the annual San Francisco Pride Celebration. Some streets will be closed as early as Thursday and as late as Monday and Muni will reroute.

Street Closures

The following streets will be  closed all day Saturday, June 29, and Sunday, June 30:

• Polk  between Turk and Market
• Larkin between Turk and Market
• Hyde between Turk and Market
• Golden Gate between Van Ness and Leavenworth
• McAllister between Van Ness and Leavenworth
• Fulton between Larkin and Hyde
• Grove between Van Ness and Market

Muni Service Changes

Multiple Muni lines will be rerouted around Civic Center Plaza, described in the table below. 

On Sunday , the below routes will use Pride Parade reroutes. Once the Pride Parade has concluded the below routes will resume following the below reroutes.

Note:  Be sure to receive real-time Muni service alerts via email or text by signing up through our  Email and Text Subscriptions  page.

Event Service Map

311 Customer Service Center