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India Tourism Statistics 2024 | Top Sources of Foreign Visitors in India

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Tourism in India Statistics 2024

Tourism in india.

Tourism in India is a significant contributor to the country’s economy, offering diverse cultural, historical, natural, and adventure attractions to travellers from around the world. India attracts tourists from diverse countries, serving as a hotspot for all kinds of travellers. Its rich culture, warm people, flavourful cuisines, and captivating history create an irresistible allure. India is truly a country born to fascinate, with its tourism always abuzz. Tourists seek thrill, magic, and wonder, and India offers a wholesome experience like no other. The country’s rich heritage and vibrant culture leave foreign tourists awestruck, drawing them closer to India’s charming surprises with every encounter.

What is Popular in India? India is renowned for its finest architectural heritage, serene ghats, spectacular landscapes, and the largest tiger reserve. What is famous in India? From the grandeur of the Taj Mahal, counted among the wonders of the world, to opulent palaces and forts, India showcases a diverse array of heritage riches crafted centuries ago. Forbes magazine has recognized India’s natural beauty by ranking it as the 7th most beautiful country in ‘The 50 Most Beautiful Countries In The World’ rankings.

Economic Contribution : Tourism is a major source of revenue and employment in India. Tourism industry accounts for 4.6% of India’s gross domestic product (GDP). It contributes to foreign exchange earnings, GDP growth, and job creation, both directly and indirectly. Around 70.04 million number of jobs were created according to the data provided by the Ministry of Tourism. Rs.1,66,660 crore has been earned through Foreign Exchange Earnings in 2024 .

The Government of India has set a target of achieving $56 billion in foreign exchange earnings and creating approximately 140 million jobs in the tourism sector by 2030 . This vision emphasizes inclusive growth and places special emphasis on developing cruise tourism, ecotourism, and adventure tourism.

By 2028, India’s tourism and hospitality industry is expected to achieve significant growth, with projected revenue exceeding $59 billion . Additionally, Foreign Tourist Arrivals (FTAs) are anticipated to reach 30.5 million by the same year. This growth trajectory highlights the immense potential of India’s tourism sector and underscores the country’s attractiveness as a global destination for travelers.

Types of Tourism in India

  • Historical and Cultural Tourism : India is home to several UNESCO World Heritage Sites, including the Taj Mahal, Red Fort, Qutub Minar, Hampi, and Jaipur’s Amer Fort, among others. These sites attract millions of tourists every year.
  • Religious Tourism : India is known for its religious diversity and pilgrimage sites, including Varanasi, Haridwar, Rishikesh, Velankanni, and Amritsar, among others. These sites attract millions of domestic and international religious tourists.
  • Adventure Tourism : India offers a range of adventure activities such as trekking in the Himalayas, white-water rafting in Rishikesh, wildlife safaris in national parks, and water sports in coastal regions like Goa.
  • Medical Tourism : India has emerged as a popular destination for medical tourism, offering high-quality healthcare services at relatively lower costs compared to Western countries. States like Kerala, Tamil Nadu are hubs for medical tourism.

Foreign Tourists in India

Foreign tourists in India contribute significantly to the country’s tourism industry. They come from all over the world to explore India’s diverse cultural heritage, historical landmarks, natural beauty, and vibrant traditions. Foreign tourists often visit iconic attractions such as the Taj Mahal, Jaipur’s Amer Fort, Kerala’s backwaters, and the beaches of Goa.

These tourists play a crucial role in boosting local economies, supporting small businesses, and generating employment opportunities in the tourism sector. They also contribute to cross-cultural exchange and promote understanding between nations.

However, the number of foreign tourists in India can be influenced by various factors, including geopolitical situations, travel advisories, economic conditions, and global pandemics like COVID-19. Nevertheless, India remains a popular destination for foreign travellers seeking unique and enriching experiences.

Between January and September 2023, India welcomed approximately 6.43 million foreign tourists. This figure represents a considerable increase compared to the preceding year’s total and even exceeds the entire year’s foreign tourist arrivals in 2022. The notable surge in tourist arrivals during this timeframe suggests a positive trajectory for the tourism sector, possibly influenced by effective marketing initiatives, relaxed travel restrictions, or other factors enhancing India’s appeal as a destination.

In efforts to boost the influx of international tourists to India, the Ministry of Tourism actively participated in numerous international travel fairs throughout the year 2023. These events provided platforms for showcasing India’s rich cultural heritage, diverse attractions, and unique experiences to a global audience. By engaging in such international platforms, the Ministry aimed to enhance India’s visibility as a preferred travel destination and attract more foreign visitors to explore the country’s treasures.

Foreign Tourists Statistics 2024

The table presents data according to the Ministry of Tourism on Foreign Tourists Arrival (FTAs) in India from 2019 to 2023 (Jan – Sep). The data reveals a notable fluctuation in FTAs over the years, with significant declines observed in 2020 and 2021, coinciding with the peak of the COVID-19 pandemic. In 2020, FTAs plummeted to 2.74 million, reflecting the severe impact of global travel restrictions and health concerns. The decline persisted in 2021, with FTAs further dropping to 1.52 million, highlighting the continued challenges faced by the tourism sector amid the pandemic.

However, the data also indicates a promising recovery in 2022, with FTAs more than doubling compared to the previous year, reaching 6.44 million . This recovery could be attributed to the gradual easing of travel restrictions, increased vaccination rates, and the adaptation of the tourism industry to new health and safety protocols.

In 2023, from January to September, there were 6.43 million foreign tourist arrivals in India. This figure marks a notable increase compared to the previous year’s data and surpasses the total number of foreign tourist arrivals for the entire year of 2022. The significant uptick in tourist arrivals during this period suggests a positive trend in the tourism sector, potentially indicating successful marketing strategies, easing of travel restrictions, or other factors contributing to the surge in international travellers visiting India. This insight underscores the resilience of the tourism industry and highlights the potential for continued growth and recovery in the sector.

The analysis underscores the profound impact of the COVID-19 pandemic on the tourism sector in India, highlighting the need for robust policies and strategies to navigate through crises and support the recovery of the industry. Effective destination marketing, enhanced safety measures, and continuous monitoring of travel trends will be essential for driving sustainable growth in international tourism in India in the post-pandemic era.

Foreign Exchange Earning (FEEs) 2024

According to the Ministry of Tourism, data on Foreign Exchange Earnings (FEEs) in crore from 2019 to 2023 (Jan – Sep) reveals a notable fluctuation in earnings, reflecting the volatile nature of the tourism sector. In 2019, foreign exchange earnings reached the highest level at Rs.2,16,467 crore, indicating a robust performance in that year. However, the onset of the COVID-19 pandemic in 2020 led to a drastic decline in earnings, plummeting to Rs.50,136 crore. This sharp decrease was a result of travel restrictions, lockdowns, and safety concerns that severely impacted international travel and tourism activities.

Despite the challenges posed by the pandemic, there was a slight improvement in 2021, with foreign exchange earnings increasing to Rs.65,070 crore. This uptick suggests some resilience within the tourism sector amid the ongoing uncertainties. A significant recovery was observed in 2022, with earnings rebounding to Rs.1,39,935 crore, signalling a positive turnaround in the industry as travel restrictions eased and vaccination efforts progressed. The data for 2023 (Jan – Sep) further reinforces this recovery trend, with earnings reaching Rs.1,66,660 crore during the first nine months of the year .

The fluctuation in foreign exchange earnings underscores the impact of external factors, particularly the COVID-19 pandemic, on the tourism industry’s performance. Efforts to revive the sector, including vaccination campaigns, implementation of safety protocols, and promotional activities, have played a crucial role in driving the gradual recovery observed in 2022 and 2023 (Jan – Sep). However, uncertainties remain, including the potential for future waves of COVID-19 and geopolitical factors, which could affect the tourism sector’s growth trajectory.

Moving forward, continued efforts to promote tourism, enhance infrastructure, and ensure visitor safety will be essential for sustaining the positive momentum in foreign exchange earnings. The data highlights the resilience and adaptability of the tourism sector in navigating through challenges and underscores the importance of collaborative efforts to support its recovery and long-term growth.

Employment Generated by Tourism of India

The table provides insights into the number of jobs (in millions) in the tourism sector in India across three financial years: 2019-20, 2020-21, and 2021-22. In 2019-20, the tourism sector employed 69.44 million individuals, indicating a robust level of employment within the industry. This figure suggests a healthy level of activity and employment opportunities within the tourism sector during that financial year, highlighting its significance as a major source of employment in India’s economy.

However, the subsequent financial year, 2020-21, witnessed a slight decline in the number of jobs to 68.07 million. This decline is notable and can be attributed to various factors, with the most significant being the onset of the COVID-19 pandemic. The pandemic brought about unprecedented challenges and disruptions to the global tourism industry, affecting travel patterns, consumer behavior, and employment within the sector. The decline in employment during this period reflects the initial shock and impact of the pandemic on the tourism sector in India.

Despite the challenges posed by the pandemic, the financial year 2021-22 saw a notable rebound in employment within the tourism sector, with the number of jobs increasing to 70.04 million . This increase surpassed the pre-pandemic level of 2019-20, indicating a remarkable recovery in the sector. Several factors may have contributed to this rebound, including the gradual easing of COVID-19 restrictions, widespread vaccination drives, and pent-up demand for travel and tourism activities. The increase in employment during this financial year signals a positive turnaround for the tourism sector in India, reflecting its resilience and ability to adapt in the face of adversity.

Top Sources of Visitors to India 2024

According to the Ministry of Tourism, the top countries contributing to FTAs to India are the United States, Bangladesh, and the United Kingdom . The United States has the highest number of FTAs, with approximately 13.73 lakhs, accounting for 22.19% of the total FTAs. Bangladesh follows closely behind, with around 12.56 lakhs FTAs, constituting 20.29% of the total. The United Kingdom ranks third with 6.17 lakhs FTAs, making up 9.98% of the total.

Australia, Canada, and Sri Lanka also make significant contributions to FTAs to India, albeit to a lesser extent compared to the top three countries. Australia accounts for approximately 3.69 lakhs FTAs (5.96%), while Canada contributes around 2.77 lakhs FTAs (4.48%). Sri Lanka’s contribution stands at approximately 1.77 lakhs FTAs (2.87%).

It’s worth noting that while the United States and Bangladesh lead in terms of absolute numbers of FTAs, countries like Australia and the United Kingdom also hold substantial percentage shares. This indicates not only the importance of these countries in terms of visitor numbers but also their significance in terms of their share of the overall tourism market to India.

Overall, the data underscores the diverse range of countries contributing to India’s tourism sector and highlights the importance of key markets such as the United States, Bangladesh, and the United Kingdom in driving foreign tourist arrivals to the country. Understanding these trends can help in formulating targeted strategies to further enhance India’s attractiveness as a tourist destination for visitors from around the world.

Number of Domestic Tourist Visits to all States in India during 2011-2022

From 2011 to 2019, there’s a consistent upward trend in the number of domestic tourist visits, with year-over-year percentage changes ranging from single digits to over 25%. This period reflects a growing interest in domestic tourism, possibly driven by factors such as increased disposable income, improved infrastructure, and promotional efforts by tourism authorities.

In 2020, however, there’s a notable and unprecedented decline in domestic tourist visits, dropping to 610.22 million visits, a staggering 73.72% decrease from the previous year. This sharp decline can be attributed to the COVID-19 pandemic and the resultant lockdowns and travel restrictions implemented across the country, severely impacting the tourism industry.

The rebound in 2021 is evident with a significant increase in domestic tourist visits to 677.63 million, representing an 11.05% growth over the previous year. This recovery can be attributed to the gradual easing of restrictions, pent-up demand for travel, and the adaptation of safety protocols by the tourism sector to encourage travel amid the ongoing pandemic.

In 2022, there’s a remarkable resurgence in domestic tourism, with the number of visits soaring to 1731.01 million, marking an astonishing 155.45% increase compared to 2021. This surge reflects a strong rebound in travel demand as the effects of the pandemic wane, coupled with increased vaccination rates, the resumption of economic activities, and renewed consumer confidence in travel.

Top 10 States in Number of Domestic Tourist Visitors

Uttar Pradesh emerges as the top destination for domestic tourism, with a staggering 317.91 million visits, representing a significant 18.37% share of the total domestic tourist visits. This suggests the state’s rich cultural heritage, historical landmarks such as the Taj Mahal, and vibrant festivals attract a large number of domestic travelers.

Tamil Nadu and Andhra Pradesh follow closely, with 218.58 million and 192.72 million visits respectively, accounting for 12.63% and 11.13% of the total domestic tourist visits. These states are known for their diverse attractions, including ancient temples, scenic beaches, and cultural experiences, contributing to their popularity among domestic tourists.

Karnataka and Gujarat also attract a considerable number of domestic tourists, with 182.41 million and 135.81 million visits respectively, capturing 10.54% and 7.85% of the total domestic tourist visits. These states offer a mix of heritage sites, wildlife sanctuaries, and modern amenities, catering to a wide range of interests among domestic travelers.

Maharashtra, Rajasthan, and West Bengal are also notable destinations, each receiving over 100 million domestic tourist visits. These states boast iconic landmarks, vibrant cities, and diverse cultural experiences, contributing significantly to the domestic tourism landscape.

Telangana and Uttarakhand, although receiving comparatively fewer visits, still contribute to the overall domestic tourism sector, attracting 60.75 million and 54.64 million visits respectively.

Number of Approved Hotels and Availability of Hotel Rooms in India 2014

We present a comprehensive breakdown of hotel accommodations in various categories, shedding light on the diversity and scale of the hospitality sector in India.

One Star and Two Star hotels, although relatively few in number with 18 and 23 establishments respectively, collectively offer a substantial number of rooms, totaling 1,489. This suggests that while these categories may be limited in terms of the number of hotels, they still contribute significantly to the overall availability of rooms for travelers seeking budget-friendly options.

Three Star hotels dominate the landscape with 524 establishments, offering a sizable 16,736 rooms. This category caters to a broad range of travelers, providing mid-range accommodations with a focus on comfort and amenities.

Four Star hotels, both with and without alcohol, cater to a more upscale clientele, with 212 and 143 establishments respectively. These hotels offer a luxurious experience, with amenities and services tailored to meet the needs of discerning travelers. Despite their relatively lower number of establishments, they provide a substantial number of rooms, totaling 13,386 and 5,367 respectively.

Five Star Deluxe hotels, comprising 172 establishments, are synonymous with luxury and extravagance, offering premium accommodations and world-class amenities. With a staggering 39,212 rooms, they represent the epitome of opulence in the hospitality sector.

Disclaimer:  The data research report provided here is sourced from various channels, aiming for accuracy but unable to guarantee every detail’s absolute precision. It is intended for informational purposes only, and users are urged to verify critical information independently before making decisions. We are not liable for any financial loss, errors, or damages arising from the use of this information. While our team strives for accuracy, the dynamic nature of data means we cannot verify every fact. Your understanding and discretion are valued.

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More Than 1.6mn Travel & Tourism Jobs Set to Be Created in India This Year

tourism employment statistics india

Julia Simpson, WTTC President & CEO, addresses G20 Summit  

Goa, India: The World Travel & Tourism Council’s ( WTTC ) 2023 Economic Impact Research (EIR) today reveals India’s Travel & Tourism sector is in strong recovery and will be within touching distance of the pre-pandemic peak this year. Speaking today to Ministers at the G20 Summit in India, Julia Simpson, WTTC President & CEO, highlighted the sector’s resilience, growing at twice the rate of GDP not only in India, but across all G20 nations. WTTC research forecasts Travel & Tourism contributing INR 16.5TN to the Indian economy this year, just 3.5% below 2019. The sector is forecast to create over 1.6MN more jobs this year, recovering almost all of the jobs lost due to the COVID-19 pandemic to reach almost 39MN, with around one in 13 workers in India in the Travel & Tourism sector. International visitor spend in India is forecast to reach more than INR 2TN with domestic visitor spend forecast to reach more than INR 12.6TN. Julia Simpson, WTTC President & CEO, said: “The G20 Presidency provides India with the opportunity to highlight the economic and social value of Travel & Tourism, at a critical moment for the global economy. “Minister Reddy has shown great leadership, rallying the G20 Ministers under the Goa Roadmap, showing the world that Travel & Tourism boosts economies whilst meeting the UN Sustainable Development Goals. “Travel & Tourism creates great job opportunities, providing exciting career opportunities for young people to be part of sustainable tourism under Travel for Life. WTTC has brought a panel of private sector leaders to the G20 to talk candidly about the opportunities and challenges facing the sector. “Growth will be double GDP, but we need governments to focus on reliable energy and sustainable aviation fuel production”. A look back on last year Last year, the sector’s GDP contribution grew by almost 90% to reach more than INR 15.6TN, representing 5.9% of the economy, edging closer to the 2019 high of 7% of the economy. The sector also created 14.6MN more jobs in 2022 to reach 37.2MN jobs nationally – one in 13 jobs across India. Last year also saw a 125% increase in international visitor spending in India, reach more than INR 1.6TN.  Domestic visitor spend grew 86% last year to reach more than INR 12.3TN. It is now just 1% behind pre-pandemic levels. What does the next decade look like? The global tourism body is forecasting that the sector will grow its GDP contribution to INR 36.8TN by 2033, approximately 7% of the Indian economy and will employ over 58.2MN people across the country, with one in 10 working in the sector. Asia-Pacific In 2022, the Asia-Pacific Travel & Tourism sector contributed USD $1.6TN to the regional economy, but this is still 50% behind the 2019 peak. WTTC forecasts the region’s GDP contribution from the sector will reach more than USD $2.6TN in 2023 – just 16% below the 2019 highpoint. The sector employed over 155MN people across the region in 2022, an increase of 8.7MN from the previous year but still 15% behind pre-pandemic levels. WTTC forecasts the sector will fully recover the jobs lost during the pandemic by the end of 2024. Download Press Release

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Tourism and Hospitality

Tourism & hospitality industry in india, india's tourism and hospitality sector is expected to yield revenue exceeding us$ 59 billion by 2028. moreover, foreign tourist arrivals (ftas) are forecasted to hit 30.5 million by the same year., advantage india, robust demand.

* Drawing upon world-class healthcare amenities and traditional healing practices, medical tourism and wellness retreats entice 21% of international travelers.

* The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20.

* International tourist arrivals are expected to reach 30.5 million by 2028.​

* According to WTTC, over the next decade, India’s Travel & Tourism’s GDP is expected to grow at an average of 7.1% annually.

Robust Demand

Attractive Opportunities

* India is geographically diverse and offers a variety of cultures that come with its own experiences, making it one of the leading countries in terms of international tourism expenditure.

* Travel and tourism are two of the largest industries in India, with a total contribution of about US$ 199.6 billion to the country’s GDP.

* The government has taken steps to boost investments in facilitate spiritual tourism with states like Uttar Pradesh developing tourist circuits and Uttarakhand and West Bengal enhancing infrastructure for pilgrims.

Attractive Opportunities

Policy support

* In the 2024 interim Budget, Finance Minister Ms. Nirmala Sitharaman allocated Rs. 2,449.62 crore (US$ 294.8 million) to the tourism sector, a 44.7% increase from the previous fiscal year.

* The Ministry of Tourism launched the Swadesh Darshan Scheme to develop theme-based tourist circuits, sanctioning 76 projects. Upgraded to Swadesh Darshan 2.0 (SD2.0).​

* The Prime Minister, Mr. Narendra Modi inaugurates and unveils 52 tourism sector projects valued at over Rs. 1,400 crore (US$ 168.5 million) under the Swadesh Darshan and PRASHAD Scheme.​

Policy Support

Diverse Attractions

* India is geographically diverse and offers a variety of cultures that come with its own experiences, making it one of the leading countries in terms of international tourism expenditure.​

* Airport enhancement and the spread of regional airports are opening new opportunities for business, and for drawing larger visits from tourists.

* The country’s big coastline is dotted with attractive beaches.​

Diverse Attractions

Tourism and Hospitality Industry Report

Introduction.

With a total area of 3,287,263 sq. km extending from the snow-covered Himalayan heights to the tropical rain forests of the south, India has a rich cultural and historical heritage, variety in ecology, terrains and places of natural beauty spread across the country. This provides a significant opportunity to fully exploit the potential of the tourism sector. The government has taken steps to boost investments in facilitate spiritual tourism with states like Uttar Pradesh developing tourist circuits and Uttarakhand and West Bengal enhancing infrastructure for pilgrims.

India being one the most popular travel destinations across the globe has resulted in the Indian tourism and hospitality industry emerging as one of the key drivers of growth among the services sector in India. The tourism industry in India has significant potential considering that Tourism is an important source of foreign exchange in India similar to many other countries.

It is widely acknowledged that the tourist and hospitality sector, which encompasses travel and hospitality services like hotels and restaurants, is a development agent, a catalyst for socioeconomic growth, and a significant source of foreign exchange gains in many countries.

India's rich and exquisite history, culture, and diversity are showcased through tourism while also providing significant economic benefits. The consistent efforts of the central and state governments have helped the tourism industry to recover from the COVID-19 pandemic shock and operate at the pre-pandemic level.

tourism and hospitality industry

Market Size

According to WTTC, India is ranked 10th among 185 countries in terms of travel & tourism’s total contribution to GDP in 2019. According to WTTC, the contribution of India's travel and tourism sector to India's economy was worth US$ 199.6 billion in 2022.

The Indian travel and tourism industry is expected to record an annual growth at 7.1% per annum. In WTTC’s Economic Impact 2023 report, India’s Travel and Tourism GDP contribution grew by 5.9%.

In 2021, the travel & tourism industry’s contribution to the GDP was US$ 178 billion; this is expected to reach US$ 512 billion by 2028. By 2029, it is expected to account for about 53 million jobs. In India, the industry’s direct contribution to the GDP is expected to record an annual growth rate of 7-9% between 2019 and 2030.

The travel market in India is projected to reach US$ 125 billion by FY27 from an estimated US$ 75 billion in FY20. The Indian airline travel market was estimated at ~US$ 20 billion and is projected to double in size by FY27 due to improving airport infrastructure and growing access to passports. The Indian hotel market including domestic, inbound, and outbound was estimated at ~US$ 32 billion in FY20 and is expected to reach ~US$ 52 billion by FY27, driven by the surging demand from travellers and sustained efforts of travel agents to boost the market.

Contribution of travel and tourism to GDP

By 2028, international tourist arrivals are expected to reach 30.5 billion and generate revenue of over US$ 59 billion. However, domestic tourists are expected to drive the growth, post-pandemic. International hotel chains are increasing their presence in the country, and they will account for around 47% share of the tourism and hospitality sector of India by 2020 and 50% by 2022.

As per the Ministry of Tourism, Foreign Tourist Arrivals (FTAs) in December 2023 were 1,070,163. FTAs during the period January-December 2023 were 9,236,108 as compared to 6,437,467 in January-December 2022.

The percentage share of Foreign Tourist Arrivals in India during December 2023 among the top five ports was highest at Delhi Airport (29.92%) followed by Mumbai Airport (18.46%), Haridaspur Land Check Post (7.09%), Chennai Airport (7.02%), Bengaluru Airport (6.20%). FTAs during the period January-December 2023 were 9.24 million.

The percentage share of Foreign Tourist Arrivals in India during April 2024 among the top five source countries was highest from Bangladesh (26.30%), followed by USA (13.74%), UK (8.36%), Australia (4.41%) and Canada (3.55%).

In 2023, 26.52% of foreign tourists visited for Indian Diaspora which marks 9,236,108 foreigners.

FEE during the period January-December 2023 were US$ 28.1 billion. And FEE during the January-April 2024 period is US$ 10.90 billion

Domestic visitor spending increased by 20.4% in 2022, only 14.1% below 2019. International visitor spending rose by 81.9% in 2022, but still 40.4% behind 2019 numbers.

Cumulative FDI equity inflow in the Hotel and Tourism industry is US$ 17.2 billion during the period April 2000-March 2024. This constitutes 2.54% of the total FDI inflow received across sectors.

Investments/Developments

  • In April 2024, EaseMyTrip.com launches its first franchise store in Karnal, Haryana, as part of its expansion via the franchise model, reinforcing its dedication to offering superior experiences across offline and online channels.
  • As of February 2024, Ayodhya is anticipated to host between 50 to 100 hotels over the next 3 to 4 years. The city, acclaimed as a global religious destination, is primed for substantial development, with Taj Hotels poised to establish its fourth property in the area.
  • In March 2024, MakeMyTrip revealed a partnership with the Department of Tourism, Madhya Pradesh, and redBus to boost tourism in the region, aiming for sustainable development and positioning Madhya Pradesh as a premier destination.
  • In March 2024, Indian Hotels Corporation Ltd (IHCL) has announced plans to recruit 2,000-2,500 employees in the fiscal year 2025. This expansion of the workforce aligns with IHCL's ambitious plans, which include a pipeline of 85 hotels.
  • In February 2024, Mahindra Holidays & Resorts India Ltd (MHRIL) intends to invest around Rs. 4,500 crore (US$ 541.6 million) over the next three to four years, aiming to double its room capacity to 10,000.
  • In February 2024, Oberoi Realty, a real estate developer, has partnered with Marriott International, a global hospitality leader, to develop two Marriott properties in Mumbai.
  • In February 2024, OYO announced its venture into sports hospitality, selecting 100 hotels across 12 cities like Delhi, Chennai, and Bangalore. The focus is on catering to large sports events by providing accommodation and services for athletes and officials.
  • In February 2024, the Radisson Hotel Group announced its rapid expansion in India, securing agreements for 21 hotels across nine distinct brands in 2023.
  • In February 2024, Lemon Tree Hotels intends to launch 30 new properties across the country this year, potentially increasing its room capacity by over 2,000 rooms. The hospitality chain is optimistic about the demand driven by middle-class consumers.
  • In December 2023, IHCL expanded its presence in Maharashtra as it signed a hotel in Bandra, Mumbai. The Brownfield project will be branded an IHCL- SeleQtions hotel.
  • In December 2023, TAJ won the ‘World’s finest luxury grand palaces’ award at the ‘101 Best Executive Summit’ in Germany.
  • In November 2023, Indian Hotels Company (IHCL) announced the opening of Ginger Mumbai, Airport. The 371 Keys flagship Ginger hotel, strategically located near the domestic airport will introduce the brand’s lean luxe design and service philosophy of offering a vibrant, contemporary, and seamless hospitality experience to its guests.
  • In September 2023, Easemytrip signed an MOU with the Government of Uttarakhand (UK) to invest Rs. 1,000 crore (US$ 120.16 million) and build 4-5 large marquee resorts over the next few years in Uttarakhand.
  • An investment of Rs. 2,400 crore (US$ 289.89 million) was allocated to the Ministry of Tourism as the sector holds huge opportunities for jobs and entrepreneurship for youth.
  • An investment-linked deduction under Section 35 AD of the Income Tax Act is in place for establishing new hotels under the 2-star category and above across India, thus permitting a 100% deduction in respect of the whole or any expenditure of capital nature.
  • In 2019, the Government reduced GST on hotel rooms with tariffs of Rs. 1,001 (US$ 14.32) to Rs. 7,500 (US$ 107.31) per night to 12% and those above Rs. 7,501 (US$ 107.32) to 18% to increase India’s competitiveness as a tourism destination.
  • In Union Budget 2023-24, US$ 290.64 million was allocated to the Ministry of Tourism as the sector holds huge opportunities for jobs and entrepreneurship for youth in particular and to take the promotion of tourism on mission mode, with the active participation of states, the convergence of government programmes and public-private partnerships.
  • An app will be developed covering all relevant aspects of tourism. States will be encouraged to set up Unity Malls in State Capital as the most prominent tourism centres to promote One District One Product, GI products, handicrafts, and products of other States.
  • In 2021, Government of India announced 40,000 e-tourist visas out of 500,000 free regular visas to the tourist, to ensure a geographical spread of the incentive to important source markets globally.
  • Government of India has set a target to create 220 new airports by 2025.
  • The Emergency Credit Line Guarantee Scheme (ECLGS) covered through a liberal definition of MSME (micro small and medium enterprises) has been expanded to include tourism and hospitality stakeholders. Infrastructure status has been granted to exhibition-cum-convention centres.
  • A separate liquidity window of Rs. 15,000 crore (US$ 1.8 billion) has been released for the sector.
  • A total of 48,775 accommodation units (both classified and unclassified) have been registered on the National Integrated Database of Hospitality Industry (NIDHI) portal and 11,220 units have self-certified for SAATHI standards in September 2022.
  • In October 2022, Indian Hotels Company (IHCL) announced the launch of its new Indian-concept restaurant brand, Loya. Debuting at Taj Palace, New Delhi, Loya captures the culinary essence traversing the landscape of North India.
  • Hospitality unicorn OYO has acquired Europe-based vacation rental company Direct Booker for US$ 5.5 million in May 2022.
  • Accor, a French hospitality major will expand its India's portfolio by adding nine additional hotels in the mid-scale and economy categories, bringing the total number of hotels 54 in India.
  • The Medical Tourism sector is expected to increase at a CAGR of 21.1% from 2020-2027.
  • India was globally the third largest in terms of investment in travel and tourism with an inflow of US$ 45.7 billion in 2018, accounting for 5.9% of the total investment in the country.
  • Indian government has estimated that India would emerge with a market size of 1.2 million cruise visitors by 2030-31. Dream Hotel Group plans to invest around US$ 300 million in the next 3-5 years for the development of the cruise sector in India.
  • India is the most digitally advanced traveller nation in terms of digital tools being used for planning, booking, and experiencing a journey. India’s rising middle class and increasing disposable income has supported the growth of domestic and outbound tourism.
  • The United Nations World Tourism Organisation selected Pochampally in Telangana as one of the best tourism villages in November 2021.

Government Initiatives

The Indian Government has realised the country’s potential in the tourism industry and has taken several steps to make India a global tourism hub. Some of the major initiatives planned by the Government of India to boost the tourism and hospitality sector of India are as follows:

In the 2024 interim Budget, Finance Minister, Ms. Nirmala Sitharaman allocated Rs. 2,449.62 crore (US$ 294.8 million) to the tourism sector, a 44.7% increase from the previous fiscal year. This marks a positive change from the 2023 Union Budget's initial allocation of Rs. 2,400 crore (US$ 288.8 million), later revised to Rs. 1,692.10 crore (US$ 203.6 million).

The Ministry of Tourism launched the Swadesh Darshan Scheme to develop theme-based tourist circuits, sanctioning 76 projects. Upgraded to Swadesh Darshan 2.0 (SD2.0), it targets sustainable tourism, selecting 57 destinations for development, with States/UTs preparing plans accordingly.

The Prime Minister Mr. Narendra Modi inaugurates and unveils 52 tourism sector projects valued at over Rs. 1400 crore (US$ 168.5 million) under the Swadesh Darshan and PRASHAD Scheme.

 Ministry of Tourism has partnered with the Quality Council of India (QCI), to assist the Hospitality Industry in their preparedness to continue operations safely and mitigate risks arising out of the COVID-19 pandemic through an initiative called SAATHI (System for Assessment, Awareness and Training for Hospitality Industry). A hotel/unit goes through the SAATHI framework and agrees to fully follow the requirements wherever applicable possible, and a self-certification is issued. Self-certified Hotel/units attend webinars to clarify doubts through live interactions. If Hotel/unit desires, they may undertake site-assessment based on SAATHI framework through QCI accredited agencies and an assessment report with opportunities for improvement is shared with the assessed unit.

Under this Loan Guarantee Scheme for Covid Affected Tourism Service Sector (LGSCATSS), loan up to US$ 12,110 will be extended to each Tour Operators/ Travel Agents/ Tourist Transport Operators approved/recognized by the Ministry of Tourism.

Guarantees for Skill Development Loans by the member banks of IBA up to Rs. 1.5 lakh (US$ 1,801) extended by lending institutions to eligible borrowers without collateral or third-party guarantee.

  • Visa reforms include a significantly expanded Golden Visa scheme, a five-year Green residency and new entry permits, including one for job seekers. The new system also offers additional benefits to sponsor family members
  • To ease travels for international tourists, the Government of India has launched a scheme wherein five lakh tourists will get free visas.
  • In August 2022, Ministry of Tourism sanctioned 76 projects for Rs. 5,399.15 crore (US$ 678.39 million) under Swadesh Darshan Scheme for development of tourism infrastructure in the country.
  • In June 2022, the Ministry of Tourism along with Associations of Indian Universities (AIU) initiated a 12 episode webinar series under ‘Azadi Ka Amrut Mahotsav’ (AKAM) to engage and expose young minds of our country to the rich and diverse heritage of the country.
  • Till the end of September 2022, a total of 155 Dekho Apna Desh webinars have been organized by Ministry of Tourism.
  • The Ministry of Tourism has launched the National Strategy for Sustainable Tourism and Responsible Traveller Campaign in June 2022.
  • From November 15, 2021, India allowed fully vaccinated foreign tourists to visit India, which in turn will help revive the Indian travel and hospitality sector.
  • In November 2021, the Ministry of Tourism signed a Memorandum of Understanding (MoU) with Indian Railway Catering and Tourism Corporation to strengthen hospitality and tourism industry. The ministry has also signed a MoU with Easy My Trip, Cleartrip, Yatra.com, Make My Trip and Goibibo.
  • In November 2021, the Indian government planned a conference to boost film tourism in the country with an aim to establish domestic spots as preferred filming destinations. This move is expected to create jobs and boost tourism in the country.
  • In September 2021, the government launched NIDHI 2.0 (National Integrated Database of Hospitality Industry) scheme which will maintain a database of hospitality sector components such as accommodation units, travel agents, tour operators, & others. NIDHI 2.0 will facilitate the digitalisation of the tourism sector by encouraging all hotels to register themselves on the platform.
  • Government is planning to boost the tourism in India by leveraging on the lighthouses in the country. 71 lighthouses have been identified for development as tourist spots.
  • The Ministry of Road Transport and Highways has introduced a new scheme called ‘All India Tourist Vehicles Authorisation and Permit Rules, 2021’, in which a tourist vehicle operator can register online for All India Tourist Authorisation/Permit. This permit will be issued within 30 days of submitting the application.
  • The Indian Railway Catering and Tourism Corporation (IRCTC) runs a series of Bharat Darshan tourist trains aimed at taking people to various pilgrimages across the country.
  • During 2019-20, an additional fund Rs. 1,854.67 crore (US$ 269.22 million) was sanctioned for new projects under the Swadesh Darshan scheme.
  • Ministry of Tourism sanctioned 18 projects covering all the Northeastern States for Rs. 1,456 crore (US$ 211.35 million) to develop and promote of tourism in the region under Swadesh Darshan and PRASHAD schemes.
  • Statue of Sardar Vallabhbhai Patel, also known as ‘State of Unity,’ was inaugurated in October 2018 and the total revenue generated till November 2019 stood at Rs. 82.51 crore (US$ 11.81 million).

State Government Initiatives

  • In Jammu and Kashmir, in April 2021, a mega tourism promotion event “Tapping the Potential of Kashmir: Another Day in Paradise” was organised in Srinagar. The event aimed to showcase the myriad tourism products of Jammu & Kashmir and promote tourism in the region as the destination for leisure, adventure, eco, wedding, films and MICE tourism steps have been taken by the government to provide better facilities to the old.
  • The strategy of Uttarakhand Tourism is to identify key originating regions and tourist segments, which would then be the focus of marketing campaigns.
  • Madhya Pradesh tourism board has opened the door for private investment within the state by providing all the aid and facilities to the investors.
  • The AP Tourism Development Corporation (APTDC) plans to establish 100 kiosks across the state in the first phase, providing employment opportunities to the youth.
  • In October 2021, the Tripura government collaborated with Infovalley Educational & Research (P) Ltd. as part of a public-private partnership (PPP) to run the State Institute of Hotel Management (SIHM). Through the SIHM, the government aims to empower the youth and contribute to the growth of hotels and hospitality management in the state.
  • The Ministry of Tourism sanctioned three projects for a total amount of Rs. 179.68 crore (US$ 24.24 million) under the Swadesh Darshan scheme in Gujarat. The Ministry of Tourism has approved 16 projects for over Rs. 1,300 crore (US$ 171.2 million) in India's Northeast under the “Swadesh Darshan” Scheme.
  • In July 2021, the Tamil Nadu state government decided to implement an integrated mega tourism plan, which included new lighting arrangements for the Thiruvalluvar statue at Kanyakumari, starting renovations at Poompuhar tourist spot and improving roads leading to tourist spots, spiritual places, and adventure tourism spots. It also includes unveiling a new tourism policy, establishing more hotels, resorts, and convention centres, and increasing contribution of public and private sectors in the tourism sector.
  • In July 2021, Andhra Pradesh Tourism Authority urged stakeholders in the tourism sector in the state to register with the Andhra Pradesh Tourism under the Tourism Trade Registration and Facilitation Guidelines 2020.
  • Jharkhand Tourism Policy Offers Attractive Incentives and Opportunities for Investors.
  • Nagaland Launches Initiatives to Promote Off-Road Tourism

Staycation is seen as an emerging trend were people stay at luxurious hotels to revive themselves of stress in a peaceful getaway. To cater to such needs, major hotel chains such as Marriott International, IHG Hotels & Resorts and Oberoi hotels are introducing staycation offers where guests can choose from a host of curated experiences, within the hotel. India’s travel and tourism industry has huge growth potential. The industry is also looking forward to the expansion of e-Visa scheme, which is expected to double the tourist inflow in India. India's travel and tourism industry has the potential to expand by 2.5% on the back of higher budgetary allocation and low-cost healthcare facility according to a joint study conducted by Assocham and Yes Bank.

It is irrefutable that the tourist industry is becoming a more significant economic force and has the potential to be used as a tool for development. The tourist industry not only drives growth, but it also raises people's standards of living with its ability to provide significant amount of diverse employment opportunities. It promotes environmental preservation, champions diverse cultural heritage, and bolsters international peace. By 2028, Indian tourism and hospitality is expected to earn US$ 50.9 billion as visitor exports compared with US$ 28.9 billion in 2018.

India's travel and tourism industry

Note: *in US$ terms

Note: Conversion rate used in April 2024, Rs. 1 = US$ 0.012

References: Media Reports, Ministry of Tourism, Press Releases, Department for Promotion of Industry and Internal Trade (DPIIT), Press Information Bureau (PIB), Union Budget 2023-24, Economic Survey 2022-23

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Tourist Spots in India

Industry Contacts

  • Department of Tourism
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EMPLOYMENT SCENARIO IN THE TOURISM SECTOR

Number of total Jobs (Direct + Indirect) in tourism sector in India during the financial year 2019-20, 2020-21 and 2021-22 is given as below:

As per the inputs received from the State Government of Himachal Pradesh, the share of tourism in the Gross Domestic Product (GDP) of Himachal Pradesh over the past three years is given below:

This information was given by Union Minister for Culture, Tourism and DoNER Shri G. Kishan Reddy in Rajya Sabha today.

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Travel, Tourism & Hospitality

  • Travel and tourism employment worldwide 2019-2034

Global employment in the travel and tourism sector increased significantly in 2023 over the previous year, nearly catching up with the figure from 2019, the year before the COVID-19 pandemic. Overall, travel and tourism generated, directly and indirectly, around 330 million jobs worldwide in 2023. This figure was predicted to reach an estimated 348 million in 2024, surpassing pre-pandemic levels.

Number of travel and tourism jobs worldwide from 2019 to 2023, with a forecast for 2024 and 2034 (in millions)

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2019 to 2023

¹ Data for 2024 is estimated. ² Data for 2034 is forecast. Figures include the direct, indirect, and induced impact of travel and tourism. Data from 2020 to 2022 were previously published by the source.

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Statistics on " Tourism worldwide "

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COMMENTS

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