bvi tourist board logo

It was a moment of hope, pride and love when the British Virgin Islands Tourist Board (BVITB) unveiled to the Virgin Islands community and the rest of the world its new BVILOVE brand on Monday, September 21.

The BVILOVE brand and campaign is planned to bolster the BVI’s image locally, regionally and abroad by focusing on what makes the BVI a special destination and business jurisdiction.

According to Premier, Honourable Andrew A. Fahie, who is the minister responsible for tourism, the mantra of BVILOVE is an expression of the mission of his administration to create a Green BVI where all residents and all people love living Green.

He stated, “The unveiling of this logo, is reflected in the way we live, work and invest in the BVI – caring for our BVI because we love our BVI.”

Premier Fahie further explained the significance of this iconic logo and congratulated the BVI Tourist Board for spearheading this campaign.

In explaining the elements of the newly unveiled brand, Premier Fahie said, “The green leaf on the BVILOVE logo is that of our White Cedar, our Territorial Tree.  The White Cedar tree is important to our culture and our people because the bark or wood of the tree was used to make the stern, stern posts and frame of our famous Virgin Islands sloop. The green leaf represents growth, drive, innovation, green diversification, revitalisation, green expansion, SMART strategies, development, personal and professional empowerment.”

Meanwhile, Junior Minister for Tourism, Honourable Sharie B. DeCastro, said that it was a very exciting day for the BVI as the Territory was on the verge of what will be one of the defining moments in history, especially in the COVID-19 era.

The Junior Minister stated, “COVID-19 has not dulled our stunning sunsets, has not soiled our white sandy beaches, has not evaporated our pristine waters and definitely has not taken the wind out of our ideal sailing and diving locations. Our Tourism products are still as awe-inspiring as ever and will remain in high demand when the global Tourism industry reopens.”

Chairperson of the BVI Tourist Board, Mrs. Kenisha Sprauve joined her voice and said that the BVI is looking forward to the opening of its borders to visitors in the not too distant future; that the time is ripe for the BVI to adapt and adopt to having this new brand reflected.

She said, “We at the BVI Tourist Board have drafted our Reopening Policy and Protocols and we are now going through the approval process to support a successful reopening.  We intend as a Tourism industry to grow to be the best at our size and price point. We will continue to grow and improve our Tourism product for our local population and for our visitors. BVILOVE is our people. BVILOVE is reopening our Tourism industry. BVILOVE is welcoming visitors back to our shores.”

Newly appointed Director for Tourism, Mr. Clive McCoy said that this campaign is the clarion call for Tourism to take on a new look, a new feel, a new image and a new perspective.

He said, “BVILOVE is our people, and our people in turn are Tourism. Who we are is Tourism. So, in BVILOVE we will strengthen and prepare the industry in the ‘New Regular’, as we reopen our borders and step forward with vigour to welcome those who want to experience BVILOVE.  As we move forward with this campaign, you will be seeing many of our BVILOVE promotional ads as we seek to be the best we can be as a luxury Tourism destination .”

Premier and Minister of Finance, Honourable Andrew A. Fahie stated that the unveiling and launch comes on the heels of the official rebranding of the BVI Ports Authority (BVIPA). The Port Authority and Tourist Board, he said, are critical agencies in sustaining the Virgin Islands tourism product during the COVID-19 era.

Note:   New BVILOVE Logo

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THE BVI TOURIST BOARD LAUNCHES NEW BVILOVE BRAND TODAY

By Ronn Grant

The British Virgin Islands Tourist Board (BVITB) will unveil its new BVILOVE brand today Monday, September 21 st , 2020. This was revealed in a Government Information Services release.

Premier and Minister of Finance, Honourable Andrew A. Fahie stated that the unveiling and launch comes on the heels of the official rebranding of the BVI Ports Authority (BVIPA). The Port Authority and Tourist Board, he said, are critical agencies in sustaining the Virgin Islands tourism product during the COVID-19 era.

Premier Fahie said, “Both agencies are working diligently to ensure that we are ready for the external reopening of our tourism sector and this shows all agencies are working in tandem to execute the plans for doing business in the New Regular.”

The unveiling will be carried live at 3:00 p.m. on the Government of the Virgin Islands’ Facebook page @BVIGovernment and simulcasted on radio via ZBVI Radio 780 AM, CBN Radio 90.9 FM and via television on CBN’s FLOW TV Channel 101.

The presenters at the launch include, Premier and Minister of Finance, Honourable Andrew A. Fahie; Junior Minister for Tourism, Honourable Sharie B. DeCastro; Chair of the BVI Tourist Board, Mrs. Kenisha Sprauve and Director of Tourism, Mr. Clive McCoy.

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Tourist Board rebrands BVI Staycation programme

The state-owned Tourist Board has rebranded its annual BVI Staycation programme currently running from 15 June to 30 November.

BVI Staycation is an incentive programme that invites persons residing in the territory and select neighbouring destinations (USVI, Puerto Rico and St Maarten/St Martin) to vacation locally.

The Tourist Board recently unveiled its rebranding of the programmes logo and campaign; stating that new branding focuses on all the features and experiences of having an unforgettable vacation in the territory.

“The new design highlights all the elements that make people fall in the love with the BVI. Nature, the greenery, flora and fauna, the beautiful blue seas, our rich history, and of course, our destination. There is no need to travel abroad because we have everything right here”, said Tourism Director, Clive McCoy.

In the meantime, a media release from the Tourist Board this week said beneficiaries of the programme can choose from a selection of special offers on accommodations, spa treatments, dining, tours, yacht charters and a variety of land and sea activities available under the campaign.

Below is the full media release from the Tourist Board

BVITB Rebrands BVI Staycation

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Disclaimer: BVI News and its affiliated companies are not responsible for the content of comments posted or for anything arising out of use of the comments below or other interaction among the users.

An article saying that something has happened… without including real information on what has happened (what is new design? where is link to details? where is even the link to the press release?)… is not really much help. We can do better than this.

“Nature, the greenery, flora and fauna” Thats all the pretty colours of the pools of sewage before it makes it’s way to beautiful blue seas.

Hahahahahhahahahhahahha!!!!!! Tourist Board does something? Hahahhahaha! God, I needed that joke!

Biggest set of know nothing failures in Government, and that’s quite an achievement! Quit wasting our time with worthless propaganda.

Now seriously.

is this the plan that was top secret, and we dont want others to steal.

all, i can do is shake my head.

There are lots of islands all around the BVI with people who own private yachts in USVI, PR, DR, St. Martin, etc. When will the BVI government let those yachts into the BVI at a reasonable cost for a vacation? The current $2-3000 entry process for private yachts is ridiculous.

This the statutory board with the ghost director of tourism? We don’t want to hear from you through press release quotes make yourself be seen and heard and tell us what’s going on we wonder if you really exists. Who cares about staycation???

You mean all the dilapidated and overgrown ruins, historical sites, and even cemeteries? BVIslanders couldn’t care less about their history unless of course it comes to getting free money. And really how small minded of the tourism board to focus on neighboring islands. 330 million people in the US just clamoring for a vacation.

NO CREATIVITY NO IMAGINATION NO EXCITMENT SOUNDS AS DRY AND CLUELESS AS THE CHAIRMAN AND DIRECTOR BEHAVES AND MOVES ABOUT!!

That is branding for a destination positioned as luxury? Terrible and tacky !

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General Tourist Information

Area British Virgin Islands

Banks On Tortola and Virgin Gorda

Capital Road Town

Currency US Dollar

Credit cards Visa and Mastercard are widely accepted in most hotels, shops and larger restaurants; American Express is accepted in some establishments. Smaller establishments do not accept credit cards.

Customs All imports are subject to varying rates of duty. Imports entering the BVI temporarily are not subject to duty.

Dress code Dress code on the islands is casual (shorts & t-shirts) and only the most exclusive restaurants require elegant clothing. The wearing of swimsuits is considered offensive if worn around town or in residential areas. Please cover up.

Driving A valid driving license is required by all those seeking to drive in the British Virgin Islands. Driving is on the left-hand side of the road throughout the islands. Minimum age for hiring a rental car is 25 years.

Drugs The possession, sale, use or distribution of illegal drugs constitutes a criminal offence punishable by law resulting in fines and jail sentences.

Emergency Police, Fire or Ambulance – dial 999; VISAR (Virgin Islands Search & Rescue) dial 999 or ch 16.

Hospital Peebles Hospital, Lower Main Street, Road Town, Tortola. Tel: (284) 494-3497, 24-hr Accident & Emergency Department. Ambulance services with surgical, laboratory and x-ray facilities available.

Language English

Location The British Virgin Islands are located in the Caribbean Sea, Latitude 18.25 degrees North and Longitude 64.36 degrees West – approximately 90 miles east of Puerto Rico.

Marriage Click here for information on requirements for getting married in the British Virgin Islands

Passport A valid passport is required to enter the British Virgin Islands with proof of a return or onward ticket. Visitors from some countries may require a visa – if in doubt please check with your nearest BVI Tourist Board.

Population 30,100 (2019)

Tax – Arrival and Departure Arrival – Environmental and Tourism levy of $10/pp will be collected on arrival in the BVI at all ports of entry.

Departure – $20/person (residents $15/person). If departing on a scheduled flight the departure tax is generally included on the ticket. If departing on private charter, departure tax will need to be paid before proceeding to the Departure Lounge.

Tax – Accommodation In the British Virgin Islands there is a 10% Hotel Accommodation Tax payable by guests who stay for six months or less in hotels, apartments, houses, cottages, villas and similar accommodations.

Tax – Sales There is no sales tax in the British Virgin Islands

Telephone The International Dialling Code for the British Virgin Islands is +1-284 followed by a 7-digit number. Phone calls using credit card is available as well as the purchase of phone cards.

Time Zone Atlantic Standard Time (AST): -4 hours GMT and +1 hour EST.

Tourist Information The BVI Tourist Board is located: 3rd Floor, Eureka Geneva Building Road Town, Tortola Tel: (284) 494-3134 / (284) 494-3866 email: [email protected]

Travel Insurance Trip interruption and cancellation insurance is strongly advised.

Voltage The electrical current is 110 volt, 60 cycles.

Weather The average temperature is 29°C/84°F in summer and 27°C/80°F in winter. Average annual rainfall is approx 45 inches. See WEATHER for current conditions.

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Orientation for New Board Members of Tourist Board

Press release.

Members of the new Board were chosen through an application process where they were interviewed and later recommended and appointed by Cabinet.

Board members include representatives from each of the four main islands and are individuals who possess leadership skills, training, and experience in various tourism industry sectors, including small hotels/villas; large hotels; marine association; taxi and livery services; tour operators/cruise; marine activity/entertainment; cultural activity/entertainment; and night life/bars.

The new group began its new appointment with an orientation session to provide them with an opportunity to share with the Premier in his vision for tourism as well as to be equipped with the necessary information to get started.

Premier and Minister of Tourism Dr. the Honourable Natalio D. Wheatley sent out a resounding message to the new Board to approach the Virgin Islands’ tourism product with innovation and a high level of seriousness.

He said, “Tourism is everyone’s business, and I am looking forward for a collaborative effort with all of us playing our respective roles and responsibilities in this new Tourist Board, and I am grateful that you have agreed to serve.” 

“As the Territory goes through a process of reform, let us take the opportunity to think about how we have been doing things and work on improving them. Let us combine our ideas in ensuring that the BVI Tourism product remains top notch, as we continue to offer our guests the unique Virgin Islands’ experience,” the Premier encouraged.

Junior Minister of Tourism, Honourable Alvera Maduro-Caines, joined her voice in stressing the importance of working together to ensure success in the competitive tourism arena.  She appealed to the new Board members to join forces with the front line offices such as the Immigration and Customs Department to remain customer friendly, adequately trained and sharp in order to give visitors that first and lasting impression.

“We must come up with a plan to involve our front line workers from Immigration, to Customs and our taxi drivers. This is an area which we need to improve, and I am counting on your support to improve this area which is so important,” the Junior Tourism Minister said.

Meanwhile, Permanent Secretary in the Premier’s Office, Mrs. Carolyn Stoutt Igwe, in welcoming the members of the Board, informed them of the ongoing reform process in light of the implementation of the COI recommendations. She therefore, highlighted the importance of getting things right from the beginning, understanding where the Tourist Board stands and its priority areas.

She said, “I was able to listen to you during your interviews and hear your passion when it comes to the BVI tourism product.  I am really counting on you, as you have a strategic role to play. I take this opportunity to remind you that you are here to make a difference, and I look forward to working with you.”

The Chairman of the newly appointed Board is Mrs. Delma Maduro and the members are:

Mr. Andrew Ball

Mrs. Keshia Davis Barnes

Mr. Gregory Callwood

Mrs. Dorcas Fahie

Mr. Oren Hodge

Mr. Allan Parker

Mrs. Shamora Penn - Maduro

Mr. Miles Sutherland Pilch

Mr. Henry Prince

Ms. Lorraine Wheatley

Mr. Dean Fahie - Managing Director BVI Ports Aurhority

Mr. Clive McCoy - Director of the BVI Tourist Board

Mr. Kurt Menal - Managing Director BVI Aviation Authority

Mrs. Carolyn Stoutt Igwe – Permanent Secretary, Premier’s Office

The BVI Tourist Board was established under the Tourist Board Ordinance (CAP 280) under the portfolio of the Premier’s Office. The Board’s role is to promote, foster and encourage tourist investment within the Virgin Islands utilising measures and strategies as deemed fit.

Assistant Information Officer Department of Information & Public Relations  Telephone: 468-2740 Email:   [email protected]

The BVI Beacon

"The light that comes from wisdom never goes out"

Despite dismal numbers, Tourist Board hopeful

Tourism numbers for the first half of 2021 are in, and although 26,601 visitors from January to July is a relatively dismal showing, the BVI Tourist Board is optimistic that …

Continue reading “Despite dismal numbers, Tourist Board hopeful”

Tourism numbers for the first half of 2021 are in, and although 26,601 visitors from January to July is a relatively dismal showing, the BVI Tourist Board is optimistic that the second half of the year will be much better.

Already, charter boats and hotels are reporting a cascade of bookings, Tourism Director Clive McCoy said while speaking at a virtual presentation for Jost Van Dyke hospitality businesses on Oct. 6.

The meeting was part of a series of sessions aimed at each major island and focused on the state of tourism in the Virgin Islands and the board’s upcoming plans to boost it further.

“The numbers that we have gotten from the charter company sector as well as other accommodations suggest that it’s meant to be a very good season; one of the better seasons,” Mr. McCoy said. “You are hearing about numbers that are reminiscent of the numbers we’ve seen in 2019.”

The return of cruise ships to the territory should provide another big boost, he added.

By the numbers

The Virgin Islands has a long way to go to equal pre-pandemic numbers, however.

In 2019, tourist arrivals were approaching pre-Hurricane Irma levels, only to be hit with the pandemic in 2020, which caused a 73 percent decline year on year.

All told, 2020 saw 305,371 total visitors, down from 894,991 in 2019 and 757,015 in 2018, he said.

Those numbers include overnight visitors, cruise ship passengers, and day trippers.

“We know that this is not what we are used to,” Mr. McCoy said. “And it’s not going to get better immediately. Forecasters have said that we won’t see regular numbers travelling as we have seen in the past until 2023.”

From January to July, the territory saw 22,706 overnight visitors, along with 1,465 cruise ship passengers and 1,890 day trippers, according to statistics from the BVITB.

New initiatives

When visitors return to the territory, they will see some new initiatives aimed at keeping them engaged, said Vionie Pickering, acting product director for the BVITB.

First, crumbling phone booths throughout the territory are set to get a second life, she said.

“It is our hope that these would be retrofitted with recordings about the islands and encourage our guests and residents to enjoy selfies as they post them on social media,” she said.

Under the #BVIphonehome campaign, one is set to be placed in the J.R. O’Neal Botanic Gardens, with another location yet to come. Furthermore, she said, the “Rate Our Service” kiosks already found at some of the territory’s ports will be expanded to other islands as part of efforts to gauge customer service.

Additionally, the new BVI Beautiful Step Up Cleanup campaign will raise awareness about the importance of keeping the VI clean, according to Ms. Pickering.

“It’s about changing habits and recognising that waste is no longer a necessity,” she said.

‘Smallest PO’

Finally, she said the board is working to restore the “smallest post office” on Virgin Gorda, which was damaged during the 2017 hurricanes.

“Our project manager has worked diligently; it’s been restored,” she said. “And she has some lovely pictures that we’re excited about and can’t wait to get it finished.”

October and November, she added, will see the start of a service hospitality training campaign, focused on rallying companies and their employees under the acronym “RISE,” which stands for “reinforce, improve, support and empower.”

“We encourage you to get ready for these trainings, and when the team calls you, please register your entire team to be a part of this exciting initiative,” she said.

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