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Qatar Tourism Authority unveils Qatar's first destination brand

Crossing a new milestone on its journey towards achieving its vision for 2030, Qatar Tourism Authority (QTA) has unveiled the Qatar Destination Brand, enhancing and accelerating efforts to promote the nation abroad.

The brand was unveiled to global audiences at the World Travel Market in London, the world's most highly attended global expo for all-things tourism, ensuring maximum exposure.

The word mark has been exquisitely crafted with infinite attention to detail and combines a seamless fusion of tradition and modernity. A timeless classic, the word mark is elegant, warm, accessible, and reflective of Qatar's vision.

"The unveiling of Qatar's first destination brand marks the beginning of a new phase in our journey towards achieving the vision for Qatar, as outlined in the National Tourism Sector Strategy 2030: a world class hub with deep cultural roots," said His Excellency Issa bin Mohammed Al Mohannadi, Chairman of QTA.

"In launching this brand, which is the first to represent Qatar as a destination, and by channelling multiple characteristics of the nation's persona, hopes, actions and vision, our efforts to promote the country and pique interest from world travellers, gain new strength and cohesion."

Comprising bespoke designed typography, rich colour palettes, a distinct visual language, signature photography and well-crafted videography, the brand provides a striking and highly distinctive visual identity that captivates audiences and strengthens Qatar's position as a premium tourist destination.

The Arabic word mark was designed by renowned Qatari calligrapher Ali Hassan, who sought to express his love for Qatar's history and traditions juxtaposed with its dynamic vision and speed of development.

According to QTA's Chief Marketing & Promotions Officer, Mr Rashed AlQurese, the development of Qatar's destination brand "has been a carefully considered, nationwide process, involving locals, youth, residents, artists, and a spectrum of relevant stakeholders."

"Research played a key role in the development of the brand; QTA benchmarked the world's best nation and destination branding, as well as internationally renowned consumer brands.

We commissioned world-class destination photographers to capture the essence of Qatar and the warmth of its people," he said, adding that the brand's signature photography will feature across the full spectrum of promotional assets from the design of QTA's exhibition stands to a variety of digital platforms, advertising and print collateral.

"The brand will unify and strengthen communications by sector stakeholders, tour operators, hoteliers and other members of the industry about Qatar to international audiences, it will also reinforce Qatar's presence on the international stage at the global tradeshows, events and exhibitions that QTA participates in," he concluded.

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TB: You ninny. What you forget is that they probably paid a lot of money to some consultant to come up with the gumph..

It's my opinion that they have forgotten the number one rule in marketing KISS or Keep It Simple Stupid.

Personally I prefer the use of familiar words with instantly recognisable meanings that communicate to me why I should consider going somewhere on vacation.

Take the Philippine slogan for example "It's More Fun in The Philippines", short, meaning full and no need for a dictionary.

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• State of Qatar

The State of Qatar

A general guide.

• His Highness The Amir
• A Decade of Transformation
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• Qatar National Vision 2030

Qatar has emerged as an iconic tourism, art and cultural hub, blending Arab tradition with modern global trends to share with visitors from across the world.

As a country located between East and West, about 80% of the world’s population lives within a 6-hour flight, and nationals from over 95 countries can enter Qatar without a visa.

Tourism in Qatar  

The tourism sector is one of the most important pillars for Qatar’s economic diversification, and is integral to sustaining its economic growth.

Qatar Tourism, Qatar’s official tourism governing body, carries out five core functions to strengthen the country’s status as a gateway to the world:

• Strategic planning and policy development
• The development and implementation of a comprehensive plan to promote investment opportunities in the tourism sector
• Destination marketing and promotion for both leisure and business events
• The enhancement of visitor experience in collaboration with tourist-facing entities
• The management of regulatory affairs, including the swift and efficient execution of all tourism licenses and similar services

Qatar National Tourism Sector Strategy 2030

To continue to develop the tourism sector in the State of Qatar, a National Tourism Sector Strategy was developed, aimed to be fully implemented by 2030.

Aiming to attract 6 million visitors per year by 2030, Qatar’s strategy focuses on several key areas that reflect the country’s commitment to strengthening the tourism sector, such as:

• Cultivating a rich collection of museums and cultural highlights.
• Hosting world-class conventions and exhibitions.
• Constructing exceptional urban developments.
• Bringing a plethora of sporting events to the country.
• Promoting outstanding educational opportunities at world-class universities.
• Building new ultramodern airport and one of the world’s most advanced rail transit systems.

National Museum of Qatar (NMoQ)

Designed by Pritzker Prize-winning architect Jean Nouvel, NMoQ gives voice to Qatar’s rich heritage through immersive, state-of-the-art exhibits.

Museum of Islamic Art (MIA)

MIA is home to one of the most comprehensive collections of Islamic art in the world, spanning over 1,400 years. Designed by the renowned Chinese American architect I.M. Pei, MIA is a globally acclaimed museum.

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QNL cultivates Qatar’s heritage by providing a unique environment for learning and enrichment in a culturally exceptional setting.

Mathaf: Arab Museum of Modern Art

Mathaf takes a unique look into contemporary Arab art. With an extensive collection of modern art from across the region, Mathaf aims to promote dialogue and foster creativity.

Sheikh Faisal bin Qassim Al Thani Museum

The Sheikh Faisal bin Qassim Al Thani Museum takes visitors on a journey from artefacts collected from the Jurassic age through to the early Islamic period and up to the present day. The museum’s collection was acquired by Sheikh Faisal bin Qassim Al Thani during his international travels.

3-2-1 Qatar Olympic and Sports Museum

The 3-2-1 Qatar Olympic and Sports Museum is considered one of the most innovative and technologically advanced sports museums in the world. It is a member of the Olympic Museum Network, which connects 22 Olympic museums worldwide.

Katara Cultural Village

Katara Cultural Village celebrates the region’s architectural heritage and is considered a platform to introduce the world’s cultures, by hosting concerts, shows, and exhibitions on global, regional and local levels.

Msheireb Museums

Four heritage houses in the heart of Msheireb Downtown Doha tell stories about Doha’s history. These houses are Radwani House, Company House, Bin Jalmood House, and Mohammed bin Jassim House.

Souq Waqif is one of the oldest souqs in Qatar and now serves as a popular social and tourist spot. Historically where Bedouin tribes would bring their essential goods for trade and sale, Souq Waqif is now a bustling location where visitors can have authentic, popular dining and shopping experiences.

Al Zubarah Town and Fort

Al Zubarah Town and Fort is a UNESCO World Heritage Site that was once known as a centre for pearl diving. Al Zubarah Fort is adjacent to the walled coastal city of Al Zubarah, which is considered the most important landmark of Al Zubarah archaeological site.

Qatar Tourism Authority rebrands for a 'unified voice and image'

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Qatar Tourisms Launches "Feel More in Qatar" Campaign to Solidify Qatars Position as Premium Destination

Doha, December 20 (QNA) - Qatar Tourism (QT) has launched its new "Feel More in Qatar" campaign, which aims to highlight the countrys position as a premium destination, and as the Middle Easts top choice for the well-travelled tourist.

QT said in a statement today that "Feel More in Qatar" seeks to bring to life the countrys rich emotional tapestry. Be it the famously warm traditional Qatari hospitality, the serenity of the countrys natural wonders, or the awe-inspiring architecture, the campaign showcases that a visit to Qatar genuinely stirs the senses for every member of a family.

QT added that the "Feel More in Qatar" campaign forms part of the countrys long-term strategy to welcome six million visitors by 2030.

Commenting on the new campaign, HE Chairman of Qatar Tourism and Qatar Airways Group Chief Executive Akbar Al Baker, said: "With its rich and fascinating heritage, natural beauty, and range of experiences to choose from, a visit to Qatar inspires positive emotional responses for all. Be it a couple on a short romantic getaway, or a family looking to spend quality time together, the country caters to all wants, needs and preferences, offering an array of truly authentic experiences that are genuinely unforgettable."

The global campaign will operate in over 17 markets across the world, including Australia, the UK and Turkey. Taking a 360-approach, the campaign will be featured on TV, social media channels, digital channels, press channels, out-of-homes and have a dedicated website.

Overall, the campaign demonstrates that Qatar offers families, couples and friends, not just a collection of things to do, but a superior emotional experience. Families can feel more together, couples can feel more connected and friends can feel more fun. The year-round sunshine, adventurous activities, romantic experiences, cultural offerings, and much more, makes Qatar the perfect destination for families, couples and friends.

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General authority of customs qatar unveils its new official logo.

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The General Authority of Customs (GAC) Qatar has unveiled its new visual identity, which included changing the official logo with a new modern logo that fits with the future phase of the Qatari customs journey.

The new logo depicts the shape of “the falcon’s eye” which indicates the visual acuity, constant vigilance, and control of everything that going on around it in various circumstances.

The letter C refers to the first letter of the word “customs” in the Arabic language, as well as the dot of the letter in the design presents two opposite arrows, indicating the role of customs in the import and export processes.

The upper curve in the logo represents economic growth, indicating the importance of customs in supporting the national economy. It also implies that customs serve as a protective shield for society. According to the nature of use, two versions of the logo have been approved, the General Authority of Customs and Qatar Customs.

His Excellency Ahmed bin Abdullah Aljammal, chairman of the GAC Qatar, said that “I am pleased to launch the General Authority of Customs’ new visual identity, which represents a modern stage in the march of Qatari Customs, and thanks to the Qatari community for its response and support to Customs in carrying out its national tasks, and to the Authority’s partners from the public and private sectors for rational integration and coordination in a way that achieves the public interest, and to all customs officials at all state ports for their continuous efforts around the clock, which contribute to enhancing security and safety, and supporting the country’s national economy.”

During the past year, the authority had implemented several projects and programs supporting the development of customs work in a manner that serves the authority’s strategic plan and to achieve Qatar Vision 2030, most notably the launch of the “sporting events” system to register entities participating in the 2022 World Cup and speeding up their customs procedures

Apart from releasing the new platform for the Alnadeeb system for electronic customs clearance, the system’s infrastructure is being developed to keep up with the highest international standards in customs services.

It is worth noting that the new logo was created through a citizen and resident-led competition in which over 1,000 designs were submitted, and a specialized committee was formed to review the submissions and select the most appropriate logo in line with the authority’s vision, mission, and strategic objectives.

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