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On these pages you’ll find  press trip information , story ideas and  itinerary suggestions  to whet your appetite and help you create some amazing content.

How we can help

Wales might be small, but there’s plenty that makes us exceptional. Where else can you trampoline in a disused slate mine? Or catch a train to the peak of our highest mountain? Or walk all (or part) of a path that takes you around the entire country?

Our team can help you with story ideas, organise interviews with key tourism providers and industry contacts across Wales and help make arrangements for press trips, television crews and photographers. We can advise on which organisations can provide the relevant film permits and the very best locations for filming and photography. If you need amazing images and high resolution B-Roll you can access our  media assets library . 

We currently prioritise media enquiries from key markets including the UK, Ireland, Germany and the USA. For requests from other countries, we have a partnership agreement in place with VisitBritain. Please contact the relevant on territory  PR contact at VisitBritain  in the first instance.

Contact us  to see if we can provide you with inspired media opportunities to help you and your audiences to get to know Wales.

For general press enquiries relating to the tourist industry in Wales (i.e., statements, tourism figures, Ministerial comments etc.) please contact the  Welsh Government’s press office .

Photography and video b-roll 

We have an online asset library of over 30,000 images of Wales and an up-to-date catalogue of pan-Wales HD video footage for use as B-roll, including ground and aerial from drone and helicopter. Both are available without fee for non-commercial usage. 

You can register for access to search and download photography at  assets.wales.com .

For access to the b-roll catalogue, or if you are looking for something specific, please contact:  [email protected] .

Contact us 

For general press enquiries relating to the tourist industry in Wales (i.e. statements, tourism figures, Ministerial comments etc.) please contact the  Welsh Government’s press office . 

For Social Media enquiries, please contact the team via  @VisitWalesBiz  on Twitter and  @VisitWales  on Facebook.

For Tourism Research queries, please e-mail the team at:  [email protected]

To contact us to arrange a press trip or general media enquiries, please e-mail: [email protected]  or  [email protected] . Please note, unfortunately we are unable to help with sponsorship requests or paid for campaign opportunities.

For images and video content contact  [email protected]

To send us your news, or to be included in our newsletter to the industry, please e-mail us at:  [email protected] .

For any other enquiries which are not covered across our website, email  [email protected]

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Tourism Industry Update

News for the Tourism Industry in Wales

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5 April  2023

“Llwybrau. Wales, by Trails.”; New research shows majority think tourists should contribute to costs of maintaining destinations; MeetInWales Business Events Industry Roadshow - 18-20 April 2023; Event Wales webinar; Event Wales funded events - 2023 Wheelchair Rugby European Championships / FOCUS Wales 2023; New powers for local authorities to address impact of second and empty homes come into force; Coronation of King Charles III; Visit Wales Consumer Re-contact Reports; Ceredigion Coast Path celebrates 15th birthday; Parking for Yr Wyddfa; Plastic Free Yr Wyddfa launch event 24 April 2023; Have your say on new hospitality and catering qualifications in Wales - help us spread the word; Energy advice for Welsh businesses; Energy bills discount scheme; REMINDER: Electronic Travel Authorisation; Cyber check-up tools for SMEs; Welsh Women in Business Awards 2023; New ‘Help to Grow’ website for businesses; Place Net Zero toolkit; GWR extra Carmarthen services; New route between Cardiff Airport and Paris-Orly with Air France/Eastern Airways; Licence to play live or recorded music.

“Llwybrau. Wales, by Trails.”

Our “Llwybrau. Wales, by Trails” campaign continues into spring and early summer and it’s great to see so many partners and businesses using the Llwybrau logo and sharing content on social – thank you and keep it going over Easter.  

Here are three easy ways you and your business can be involved in the campaign:

• Make sure you are graded and/or accredited – once graded, every accommodation, activity provider and attraction can have its product listed on visitwales.com .  If you’re already graded make sure your product page is up to date , includes new and refreshed images, videos and everything a potential visitor needs to know about your business.
• Keep in touch with us.  We’re in constant contact with journalists, magazine editors and media; if you have any special offers or special events taking place in May or June, let us know by emailing [email protected] and we’ll share with our media contacts.  Please also tell us if you offer something different or new that would appeal to visitors, which we could use as a hook for positive PR stories for Wales.
• Read our ‘Llwybrau. Wales, by Trails’ industry guide for tips and ideas of how to get on board with the Trails theme.  You can download the logo for use on your own marketing materials and we also have lots of high quality images for use – free of charge for businesses who are promoting Wales. These are available on our “ Llwybrau. Wales, by Trails toolkit ”.  Be sure to also tag your social posts #Llwybrau #WalesbyTrails so that we can help share your content.

New research shows majority think tourists should contribute to costs of maintaining destinations

New consumer research has found a majority of people supporting the principle that tourists should contribute towards the costs of maintaining and investing in the destinations they stay in.

Read the announcement in full on Gov.Wales .

MeetInWales Business Events Industry Roadshow - 18-20 April 2023

• Looking to grow business and increase revenue for your venue or tourism business?
• Wanting to reduce the effects of seasonality?
• Already working in the business events sector and want to learn how to grow you market share, hone skills and capitalise on support and partnerships from MeetInWales and your local Destination Management Organisation?

If you have answered yes to any of these questions, then our informative and interactive workshops taking place throughout Wales in April are just for you.

Attendance is free of charge and open to all businesses in Wales with an interest in business events.

To register please click on your preferred location below:

• Cardiff, 18 April 2023, 1000-1300, The Parkgate Hotel Cardiff
• Aberystwyth, 19 April 2023,  1300-1600, National Library of Wales, Aberystwyth
• Llandudno, 20 April 2023,  1000-1300, Dylans, Llandudno

MeetInWales is the official business events programme, promoting Wales as a destination for meetings, incentives, teambuilding, events, and conferences. The MeetInWales programme is run by Event Wales, the team within the Welsh Government responsible for the development and promotion of the events and supply chain, which also supports the visitor economy in Wales.

Event Wales webinar - 19 April 2023

We would like to invite you to our online webinar at 11.00am - 12.00pm on Wednesday 19 April when we will provide an update on the work we have been doing, in partnership with the events industry, to implement the new National Events Strategy for Wales since it was launched by the Minister for Economy in July 2022.

This will also be an opportunity to be among the first to hear exciting news about our new funding streams, the Sector Development Fund and the Sustainability Innovation Fund, launching in April 2023, to help address some of the key issues facing the sector. 

To register your interest to attend please email [email protected] and we will then send you the Microsoft Teams link to join on the day.

Event Wales funded events:

Wheelchair rugby european championships  3-7 may 2023 at principality stadium.

From 3-7 May, Cardiff’s iconic Principality Stadium will host the 2023 Wheelchair Rugby European Championship. Get ready for five days of enthralling action as Europe’s top eight teams do battle for gold and the chance to qualify for the Paris 2024 Paralympic Games.  Competing nations include France, Great Britain, Denmark, Germany, Switzerland, Netherlands, Israel and Czech Republic. 

Find out more details on the 2023 Wheelchair Rugby European Championship website.

FOCUS Wales 2023 - 4-6 May, Wrexham

FOCUS Wales is an international multi-venue showcase festival which places the music industry spotlight firmly on the emerging talent that Wales has to offer the world, alongside a selection of the best new acts from across the globe. Taking place from 4-6 May, it will welcome 20,000 attendees and see over 250+ acts from Wales and around the world descend upon Wrexham.

Find out more on FOCUS Wales 2023 .

New powers for local authorities to address impact of second and empty homes come into force

Welsh communities will be better supported to address high levels of second home ownership and empty properties as new local tax rules came into force on 1 April 2023.

It marks another milestone in the implementation of a series of measures being introduced as part of the Welsh Government’s Co-operation Agreement commitment with Plaid Cymru to address the impact of second homes and empty homes on communities across the nation.

Read the announcement in full on Gov.Wales

Coronation of King Charles III

Are you organising an event across the bank holiday weekend for the coronation of King Charles III, 6-8 May?

Let us know so that we can help share details and add them to the website. Email us on [email protected] .

Visit Wales Consumer Re-contact Reports

The Visit Wales Consumer Re-contact Reports (19 January to 3 February 2023 ) have now been published. The reports cover the UK and Ireland, Germany, and the USA. They are based on fieldwork conducted during the period 19 January to 3 February 2023, among Visit Wales enquirers.

61% of Visit Wales enquirers from the UK and Ireland took a holiday or short break in Wales in 2022. 22% of these stated that Visit Wales communications influenced their decision to take their holiday or short break in Wales.

Findings on trips taken to Wales during 2022 by enquirers from Germany and the USA are available in the reports.

The reports also contain findings on the characteristics of trips taken to Wales in 2022, the experiences of enquirers who visited Wales in 2022, intentions to visit Wales in 2023, and the impact of Visit Wales marketing.

Ceredigion Coast Path celebrates 15th birthday

The Ceredigion Coast Path is celebrating 15 years since it’s official opening. It became only the second long distance coast path when it opened in 2008 and now forms an integral part of the All Wales Coast Path that skirts 871 miles around the stunning Welsh coastline.

To celebrate this anniversary, Ceredigion County Council has created a series of 26 circular walks, each taking in a section of Coast Path but returning to the start point using inland routes.

Launching in April until October, a new walk will be published each week on the council’s social media platforms; Facebook, Twitter and Instagram.

E-leaflets will be available to download or print from the website, together with other useful information such as a Coast Path mileage chart to help you plan your walks.

For more information, please contact [email protected] .

Parking for Yr Wyddfa

From 1 April 2023, visitors will need to pre-book a parking space at Pen y Pass car park.

More information is available at:

• Parking for Yr Wyddfa | Snowdonia National Park (gov.wales)
• Sherpa'r Wyddfa | Snowdon Sherpa | a network of connecting buses to get you around Eryri National Park | Snowdonia National Park (sherparwyddfa.wales)

Plastic Free Yr Wyddfa launch event 24 April 2023

Eryri National Park Authority will be launching the ‘Plastic Free Yr Wyddfa’ Business Scheme at the Royal Victoria Hotel, Llanberis on 24 April (2:00pm-4:00pm).

Businesses attending will have the opportunity to engage with the Authority to develop the vision of reducing single-use plastics and attend a mini trade fair with local suppliers exhibiting plastic-free alternatives.

For more information, go to: Launch: Plastic-Free Yr Wyddfa Business Scheme | Snowdonia National Park (gov.wales)

Have your say on new hospitality and catering qualifications in Wales - help us spread the word

Over the last two years, Qualifications Wales has completed an extensive sector review of qualifications in the Travel, Tourism, Hospitality and Catering sector.

The review identified some issues with the hospitality and catering qualifications that are currently offered in Wales. Therefore, we’ve Qualifications Wales has created proposals for new Hospitality and Catering qualifications for post-16 learners in Wales, and they want to know what you think about them.

The consultation will close at midnight on 2 June 2023.  For more details visit Hospitality and Catering | Have your say - Qualifications Wales

Energy advice for Welsh businesses

With energy prices increasing the whole issue of energy efficiency is in the spotlight. Business Wales, the North Wales Business Council, Ambition North Wales, in collaboration with the Welsh Government Energy Service, has summarised some ‘low and no cost’ energy efficiency solutions, to help businesses and individuals mitigate against rising energy costs this year.

Visit the Business Wales website for more details. 

Energy bills discount scheme

Find out about the Energy Bills Discount Scheme (EBDS) for non-domestic customers.

The Energy Bills Discount Scheme will run for 12 months from 1 April 2023 to 31 March 2024. This scheme replaces the Energy Bill Relief Scheme which supported businesses and organisations between 1 October 2022 and 31 March 2023.

Visit the Business Wales website for more details.

REMINDER: Electronic Travel Authorisation

A United Kingdom  Electronic Travel Authorisation (ETA)  is a British entry permit document that will soon be available online.

It will allow travellers from eligible nations to visit Great Britain for a number of different purposes  without acquiring a visa .

The  UK ETA will be available in the next few years . From this point, all foreign visitors, including those from visa-exempt countries, will need permission to enter the UK.

Cyber check-up tools for SMEs

The National Cyber Security Centre (NCSC) has launched two new security tools aimed at small businesses, microbusinesses, organisations and sole traders that lack the resources to address cyber issues. The National Cyber Security Centre – a part of Government Communications Headquarters – unveiled the services to coincide with the latest phase of its Cyber Aware campaign.

Welsh Women in Business Awards 2023

The Welsh Women in Business Awards 2023, or #LlaisAwards, is open to any woman running a business here in Wales. Nominations are open until 5pm on 19 April 2023.  Visit the Business Wales website for more details.

New ‘Help to Grow’ website for businesses

The Department for Business and Trade (DBT) has unveiled a new centralised website, targeted at helping the UK’s 5.5 million businesses.  The new ‘Help to Grow’ site from DBT is aimed at upskilling both big and small businesses across the country by helping them to:

• learn new skills
• reach more customers
• boost business profits

Visit the Business Wales website for more details.  

Place Net Zero toolkit

Energy Systems Catapult has developed a Place-based Net Zero toolkit for local authorities, energy networks, businesses, communities and innovators to accelerate zero carbon solutions.

Each local place is unique and the right decarbonisation strategy will depend on the geography, building types, energy infrastructure, energy demand, resources, urban growth plans and low carbon ambitions of the local community.  Visit the Business Wales website for more details.

GWR extra Carmarthen services

From 21 May 2023 GWR will increase direct services on the South Wales Mainline from London - Carmarthen. These are made up of Swansea services that are extended to Llanelli and Carmarthen.

At present GWR runs one direct train a day, this will increase to six direct services a day Monday-Saturday (remains three services per day Sunday) direct from London to Llanelli, Pembrey & Burry Port and Carmarthen (and vice versa) also calling at Reading, Swindon, Bristol Parkway, Newport, Cardiff Central, Bridgend, Port Talbot Parkway, Neath & Swansea.

In addition, GWR’s Summer Saturday London - Pembroke Dock service will resume for the first time since summer 2019 pre-covid. There will be one direct service on a Saturday only serving Carmarthenshire into Pembrokeshire, also calling at Tenby. This service will only run from 27 May until 9 September 2023.

Visit GWR website for details: Trains to Carmarthenshire | Cheap Carmarthenshire Train Tickets | Great Western Railway (gwr.com)

New route between Cardiff Airport and Paris-Orly with Air France/Eastern Airways

From 21 April 2023, Air France will reinstate daily flights between the Welsh and French capitals, delivering further growth at Cardiff Airport between key business destinations and continuing the Airport’s revival in-line with its the five-year recovery plan. Operated by UK airline Eastern Airways, passengers will be able to book via the Air France website – or alternatively using Eastern Airways.

Licence to play live or recorded music

Businesses that play music in public or at their premises, including live music and background music on a CD, radio or music channel, are required to obtain a licence called ‘TheMusicLicence’.

More information, including where licences are needed, can be found on the Business Wales website .

Stay up to date with tourism industry news

Take a look at our latest Visit Wales industry newsletters and bulletins:  Tourism Newsletter/Bulletin | Business Wales (gov.wales).

These include the latest tourism industry news from Wales and information for the industry on Coronavirus (COVID-19). 

For specific support and advice about dealing with coronavirus, from financial and supply chain planning to advice on staffing issues, we would advise tourism businesses and stakeholders in Wales to visit the  Business Wales website  or call Business Wales helpline on 03000 6 03000. You should regularly visit the  Public Health Wales website  for up-to-date public health information for you, your staff and your visitors.

Update your subscriptions, modify your password or email address, or stop subscriptions at any time by logging in to your acc ou nt .

B2B resource directory and product information to help you sell Wales holidays.

Llwybrau. Wales, by Trails

In 2023 and 2024 we are inviting visitors to explore the epic trails of Wales

© Hawlfraint y Goron / Crown Copyright

Travel Trade newsletter sign up

Subscribe to Visit Wales' Travel Trade newsletter to keep up to date with the latest developments.

Useful information to help you sell Wales

Online training course.

Online training programme for the Travel Trade to learn more about Wales and to help promote and sell your tours.

Touring along The Wales Way

The Wales Way, three touring routes by the coast, castles and mountains.

• National Parks
• Historic sites

Travelling to and around Wales for the Travel Trade

Information for the Travel Trade regarding travelling to Wales by air, sea, rail and road and how to travel in Wales.

• Transport and travel

Wales product update

A six monthly roundup about what's new in Wales for the leisure Travel Trade.

© Owen Howells Photography LTD

Wales based DMCs, wholesalers and ground handlers

Companies that can help you with Wales itineraries and tours.

More useful tools 

Images and films of wales.

High quality photographic images and films that can help the Travel Trade to promote Wales.

Tourist passes and discounts

Travel Trade friendly attraction, transport, accommodation and restaurant passes and discount cards.

Discover Wales with Wales Best Guides

How to find a Wales Best Guide to escort your clients on tours of Wales.

• Guided tours
• Experiences

Why choose Wales for your clients

Ten reasons why Wales is a great destination to include in Travel Trade itineraries and programmes.

Addo. Make your promise to Wales

Encourage your clients to make a promise to be responsible and to visit Wales safely.

Walking in Wales toolkit for the Travel Trade

A toolkit is available for the Travel Trade to assist arranging walking holidays in Wales.

• Sustainable

Discover Wales with our downloadable brochures

Download a brochure to improve your knowledge of Wales and to help plan your client's itineraries.

Contact the Visit Wales Travel Trade team

Get in touch with Visit Wales and regional companies.

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A unique way to travel through Wales is by postbus. Click here to learn more

Welcome to the official website for all Americans traveling to Wales. We’ve put this site together to help U.S. travelers get the most from their time in Wales and to make planning a trip that much easier. You can order free copies of our brochures, find out about vacations you can book, and see the latest vacation ideas and special deals. Special deals like these no deposit bonuses for Canadian players from nodepositbeaver.com will allow all our travelers to play their favorite real money casino games for free in online casinos while traveling the country.

Wales is a captivating part of Britain not to be missed, and once there, you’ll find a warm welcome awaits you. Rich in history and culture, steeped in myth and legend, as much an experience as it is a place. Oh, and there are hundreds of castles and some really fantastic scenery, too. You can even try some of the best online casinos in Wales to play at, or you may always visit your favorite CasinoFrancaisLegal , to be sure that you are playing without any risks. So when you next visit Britain, go a little further … and visit Wales. You’re practically there already!

Whether you’re traveling on vacation, to trace your ancestors, to visit relatives or on business, we hope you’ll find this site of interest and of value. We look forward to welcoming you to Wales in 2006.

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Written Statement: Visit Wales Themed Year 2023–‘Llwybrau - Wales by Trails’

Vaughan Gething, Minister for Economy

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As we begin 2023, I’m pleased to update Members on a new themed year and related campaign activity being delivered by Visit Wales. As part of the ‘ Cymru   Wales’  brand, this will capitalise on the busy autumn season tourism campaigns and the successful international marketing campaign and brand awareness activity delivered during the FIFA World Cup.    

Llwybrau   is the Welsh word for trails. We will continue to promote the Welsh language in Visit Wales campaigns as part of presenting Wales as a welcoming, inclusive destination, open all year round and home to a diverse range of experiences. It also meets our strategic commitment in  Welcome to Wales: Priorities for the Visitor Economy 2020-25  to deliver a themed year biennially, allowing industry sufficient time to prepare in between times.  

There continue to be both short and long term challenges for businesses. However the Welsh Government remains committed to supporting a thriving tourism and hospitality sector that, together with allied industries, represents more than a tenth of the Welsh workforce.  

Working with a variety of partners, this new theme offers an opportunity for a wide range of products, businesses and communities to come together to collaborate on tailored packages to suit a range of audiences, aimed at different budgets, interests and lifestyles.  

Visit Wales has been preparing stakeholders for the upcoming year in a variety of ways. So far, the theme has received a warm welcome with many partners already planning their own related activity. 

Resources to support activities include an  industry guide and logo download,  a  guide to maximising opportunities via Visit Wales  and a  current audience identities toolkit  which have been made widely available. The latter is based on research and marketing insights and represents those audiences that are Wales’ best prospects as potential visitors. 

To mark the launch of  Llwybrau, Wales by Trails   ,  in   addition to TV, Video on Demand and paid digital, there will be print media and PR activity and Out of Home (OOH) placements at key locations (such as Waterloo Station).  In addition, there will be new web content and additional organic social media activity including work with influencers. All of this will sit alongside an ongoing pro-active programme targeting domestic and international tour operators to sell more Wales trails and holidays.  

In addition, in collaboration with VisitBritain, Visit Wales enabled an online business to business platform, called, TXGB, to become operational in Wales during the Autumn. This  gives businesses the option of better access to sales channels in one marketplace and at lower commission rates to domestic and international audiences. 

The  Llwybrau, Wales by Trails TV advert , inviting potential visitors to “ Be a Trail Taker ” will air in the UK and Wales this month in Welsh and English language versions. The sound track was written by Welsh composer, Sion Trefor and tells the story of preparing for and becoming a trail taker.  It features locations and products from across the country, with a variety of product interests that can influence a trail e.g. dolphin spotting, walking, mountain biking, varied accommodation, eating out and heritage.

The thread throughout all work will be the invitation to visitors and residents of Wales to explore the epic trails of Wales. 

Some examples of trails available for 2023 include - 

Loving Welsh Food, Cardiff  

Sian Roberts is the owner of Loving Welsh Food, a business that promotes Welsh cuisine through food tours, cooking workshops and food presentations. Her culinary trails around Cardiff and other parts of Wales showcase the independent food and drink venues to tourists and locals, creating a strong sense of place.  

Natural Resources Wales

Natural Resources Wales (NRW) manages over 550 km of waymarked walking trails, over 600 km of waymarked mountain bike and cycling trails, almost 100 km of waymarked running trails and around 30 km of waymarked horse-riding trails. 

Dark Skies – Cambrian Mountains  

The Cambrian Mountains Astro Trail is a self-guided trail that connects some of the best Dark Sky locations in the Cambrian Mountains (and, possibly, the world). It is an accessible zigzagging route that runs for approximately 50 miles from south to north, with fantastic opportunities to spot the Milky Way, meteor showers and the International Space Station at night, amongst other astronomical beauties.

Visit Wales will monitor consumer campaign performance in the coming months and continue to use market intelligence and industry feedback to tailor and adapt their work programme as necessary.

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